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Toyota’s First EV – Here’s Everything You Need To Know

toyota ev
Image Source: CNN

Electric vehicles are the trend of today and tomorrow. Scratch that, they’re not even a trend because everyone at this point knows that they are a necessity. That is precisely why most car companies now are focusing on producing their own EVs. Here’s who has just joined the ranks: Toyota.

Read more: Here’s Why Toyota Has Joined Hands With Tesla To Create Self-Driving Cars

Toyota’s Current Status

Until now Toyota gas has not created a real electric vehicle that it could sell in America. Toyota is one of the biggest automakers in the world and they are the pioneers of hybrids with the Prius. Did you know the name means  “To go before” in Latin? 

toyota ev
Image Source: Motor Biscuit

Other car companies have beat Toyota to it. Companies like Tesla, Nissan, General Motors, Ford, Volkswagen, Audi, BMW, Hyundai, Kia, and many more have come out with their EVs.

The EV Developing

The EV that Toyota may be coming out with is called BZ4X. It was designed from the get-go as an electric crossover SUV. It’s not your regular vehicle fitted with batteries. These sort of EVs haven’t maintained their popularity because they are sub-standard at best. This SUV is going to be engineered in partnership with Subaru which also has its own electric SUV, the Solterra. 

toyota ev
Image Source: Electrive

What Is In The EV?

Toyota has to bring its touch to the EV as always. As with many of their other designs, the BZ4X has some distinctive design elements on the outside that capture you. However, the inside is a classic Toyota interior. Toyota however, had made its name by giving its customers what they always want. Do people want a good EV? They’ll have it, might have to compromise on the interiors though.  

toyota ev
Image Source: Global Toyota

People are saying that Americans just want a car that will not bother them and also be an EV. Toyota’s EV in the works is exactly that and it’s set to hit the markets soon.

Read more: Here’s Why Toyota Has Suspended New Car Bookings

The EV Trend In Pakistan

However, as for our local context, the scene of EVs does in fact seem like a trend. People here neither are willing to put the money in or the time in to learn about how an EV might be more beneficial for their country and their environment. The EVs that are available here are also ridiculously expensive. Could Toyota change the game?

Stay tuned to Brandsynario for the latest news and updates.

Iftar Buffet Fail – Haveli Restaurant Under Fire As People Wait For Food

Image Source: Facebook

The video we are about to show you isn’t from a shadi hall or a welfare trust. It is from a renowned restaurant that goes viral after its poor execution and management of the Iftar buffet.

Take a look at the video below.

https://www.facebook.com/2210951345606516/videos/320456213513566/

Haveli Restaurant Under Fire

Now that you have seen the video getting to the context might be more accessible. A recent video going viral isn’t just a video. It is a big question mark on our society as a whole. Meanwhile, we can’t be more disappointed by looking at it.

The video was filmed by a customer who went to have an iftar dinner at the restaurant. However, to his surprise, the restaurant was serving no food or very little food compared to the number of people they had allowed in the restaurant. The dishes were empty, and there was a war situation, to say the least – the war of filling their empty stomachs.

Those who had food on their plates were unbothered by the utter chaos. Meanwhile, those who had nothing were hoping to get something or the other.

Read More: 6 Places To Find The Most Perfect Dumplings In Karachi

Who Is Responsible?

It might be straightforward to blame the restaurant. However, the public, which came out in the month of Ramadan only to try this *out of the world* iftar buffet, is also responsible. People who weren’t served anything didn’t try to leave, further adding to the mess.

Read More: Kurkure Jhatpat Jugaar 2 Is Back With A Bang, and Here’s Why It’s The Best

On the other hand, the restaurant’s management is something they really need to work on. The amount of people allowed in the restaurant is humongous, which doesn’t make sense even if they have the means to cater to them.

Stay tuned to Brandsynario for the latest news and updates.

iPhone 14 To Bring The Biggest Shakeup To Apple’s Lineup In Years

Image Source: Republic World

Apple iPhone 14 Pro models are about to come with a major redesign this year. Now, while we are still a few months away from the official launch, there are a bunch of reports hinting at what we can expect from the next iPhone series.

According to the reports, the iPhone 14 Pro models will be launched at a higher price than the iPhone 13 Pro and 13 Pro Max. A tipster has hinted that the Pro and Pro Max models in the iPhone 14 series will be priced higher than expected, and how Apple will justify the premium.

Expected Prices iPhone 14

  • iPhone 14- $799(iPhone 13-$799)
  • 14 Max- $899(iPhone 13 Mini-$699)
  • 14 Pro– $1099(iPhone 13 Pro- $999)

Apple is planning to unveil four models for the 2022 iPhone series. Including the iPhone 14, the iPhone 14 Pro, the iPhone 14 Pro Max, and the iPhone 14 Max.

Read More: SkullCandy Partners With Doritos To Release Limited Edition ‘Nacho Cheese Buds’

A recently published blog post shared all the details about the pricing of the latest 14 series. The tipster notes that the 14 Max with a 6.7-inch display will replace the 13 Mini. Meanwhile, it will be the differentiating factor in this year’s iPhone lineup, and will be priced $200 more than the iPhone 13 Mini.

Iphone 24
Image source: notebookcheck.com

As per rumors and leaks circulating on the internet, the 14 series will come with the A16 Bionic chipset. The chip will merely be a rebranded version of the A15 chip that powers the iPhone 13 series. The rumors suggest that the company is planning to rebrand A15 to A16 because of the global chip shortage. It is said that the Cupertino-based tech giant is struggling to “manufacture all the A16 and M2 chips they need”.

Read More: Nestlé Pakistan’s 2021 Creating Shared Value Report Sheds Light On Its Sustainability Initiatives

“Apple and its partners are struggling to manufacture all the A16 and M2 chips they need, and they have to prioritize one of them, and that’s going to be the M2,” read the post by LeaksApplePro.

Stay tuned to Brandsynario for the latest news and updates.

5 Brands That Are Offering The Best Eid Collection 2022 For Women

Image Source: Instagram

Eid is around the corner, which leaves little time to pick the perfect Eid outfit. While Eid shopping isn’t as easy as it sounds, it sure gets overwhelming to look for an outfit catered to your style and comfort. With so many options on the market to choose from, your Eid outfit is something very personalized and tends to speak volumes about your personality. Paired with the right amount of accessories, it doesn’t just bring forth a fashion moment but is also a traditional asset.

Today, we are doing a round-off of all the brands which have done an amazing job with their Eid collections.

1. GulAhmed 

GulAhmed and Eid are not mutually exclusive, and if you haven’t already bought an Eid outfit from GulAhmed, have you really celebrated Eid? A name in fashion that speaks for itself, GulAhmed always knows what to bring for their Eid collection. Their timeless and mesmerizing pieces with intricate embroideries and perfectly curated color palette have made them the perfect option for an Eid outfit.

2. Saira Rizwan 

If there is one thing we have learned this season, pastels are all the rage and can make for the perfect Eid outfit. Take cues from Saira Rizwan’s Eid collection, which has done a great job pairing pastels with embellishments. The minimalist gotta work on the dupatta and put an edge to the entire outfit.

3. Ethnic

Ethnic has stayed true to its brand philosophy, and its designs sure speak ‘Ethnic’. The vibrant yet traditional colour palette of reds and greens is the perfect pick for everyone who likes to be a little extra on Eid.

Read More: Nadia Hussain Defends Sadaf Kanwal After Hatred On Her ‘Expensive’ Clothing Line

4. Zara Shahjahan

If there is one brand that can cater to both minimalists and fashion enthusiasts, Zara Shahjahan. With their bright colors and minimalist design, their Eid collection is a perfect fit for anyone who would like to experiment with their style a bit.

Read More: Beechtree, Yet Again, Fails To Impress Its Audience With Its Latest Ad

5. Cross Stich

Bring us some more pastels! Cross Stitch’s Eid collection is everything we dream of in an Eid outfit. Neutral hues, intricate embroideries, eye-popping embellishments and timeless prints. If that speaks to you, you know where to head for Eid shopping.

Have you done your Eid shopping yet? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Shell Pakistan Announces Grand Winners Of Two SUVs

Karachi: 13 April, 2022  Shell Pakistan announced the two grand winners of SUVs under its recent promotion for Shell Helix customers.  The winners, Qurban Ali and Shafi ullah Sheikh were presented SUVs at a ceremony held at Shell House.

Customers who treat their cars with 3 and 4 liter packs of Shell Helix HX-6, HX-7 and Helix ‘Ultra’ variants, at high street and selected retail stations, were offered an opportunity to win 2 SUVs and multiple fabulous prizes such as Bluetooth speaker, alloy rims and others through the promotion.  Shell Lubricants brings world-class technological insights to its products, offering you the best formulations for your vehicle.  Shell Helix Fully Synthetic Motor Oils are made from natural gas and designed for ultimate engine performance.

Qurban Ali from Peshawar expressed his delight at winning his aspired automobile saying: “At the moment, I am in disbelief and surprise at my big win.  Shell Helix has always kept my car running like a new machine.  I am extremely grateful to Shell for this overwhelming gesture.”

The overjoyed winner Shafi ullah Sheikh from Karachi expressed, “Shell Pakistan has made my dream come true.  My family cannot wait to have my SUV home.  I have been a regular customer of Shell Helix which has always added tremendous value and quality to my drive. I would recommend others to give it a try, after which I assure you there will be no switching back.”

Zubair Shaikh, General Manager Lubricants at Shell Pakistan stated, ”At Shell, our customers are our priority.  We are happy to go the extra mile to reward our customers and have been designing promotions so that they win big.  It is overwhelming to see their excitement.  My heartiest congratulations to Qurban Ali and Shafi Ullah Sheikh on their brand-new SUVs.”

Nestlé Pakistan’s 2021 Creating Shared Value Report Sheds Light On Its Sustainability Initiatives

Nestlé Pakistan recently published its Creating Shared Value (CSV) Report for 2021, highlighting its sustainability agenda and commitments on climate action, sustainable packaging and water regeneration, in line with the United Nations Sustainable Development Goals (UN SDGs).

Sharing Nestlé’s Creating Shared Value philosophy, Samer Chedid, CEO, Nestlé Pakistan, said, “CSV remains the fundamental guiding principle for how we do business. We are able to deliver value for our shareholders and the communities in which we operate through our focus areas – individuals and families, our communities, and the planet.”

“We believe that we will be successful in the long term by creating value for society, which is why our purpose, to unlock the power of food to enhance the quality of life for everyone, today and for generations to come, doesn’t just inspire our product offerings but also serves as the guiding star for our vision of sustainability,” Chedid added.

Nestlé’s 2025 Sustainability Roadmap focuses on four pillars, Climate Change; Sustainable Packaging; Water Regeneration, and Responsible Sourcing.

“We are working hard to achieve a waste-free future by ensuring that 100% of our packaging is recyclable or reusable by 2025 and remain committed to tackling climate change by reducing carbon emissions by 20% by 2025 and bringing them to net zero by 2050,” said Waqar Ahmad, Head of Corporate Affairs & Sustainability, Nestlé Pakistan.

Nestlé Pakistan also introduced paper straws across its entire ready-to-drink product range. The initiative has eliminated over 400 million plastic straws in 2021 alone, marking a breakthrough in its sustainable packaging transformation journey.

Nestlé Pakistan continued with the Clean Gilgit and Hunza Project in partnership with Gilgit-Baltistan Waste Management Company and the Karakoram Area Development Organization facilitating the collection and recycling of more than 200 tons of plastic. The project focuses on waste segregation and a recycling system to achieve a waste-free future and promote sustainable tourism in the region.

Nestlé is also proud to have continued to drive engagement to eliminate packaging waste with relevant stakeholders from the platform of CoRe (Collect & Recycle) – an alliance of like-minded organizations that will help move toward a circular economy.

Preserving water resources is part of Nestlé’s legacy, while building on this heritage, Nestlé launched its new commitment called the Water Pledge in 2021 which builds on existing water stewardship efforts under the umbrella of Caring for Water-Pakistan (C4W-Pakistan) initiative launched in 2017. Under C4W, drip irrigation on 198 and installation of smart soil sensors on 455 acres has collectively helped an estimated water saving of 380,000 m3 of water, in line with UN SDG 6 and 17.

In line with the bold commitment to reduce greenhouse gas emissions, Nestlé Pakistan helped farmers import high yield cows, which will improve farm efficiency by giving more milk per animal, thus reducing carbon emissions. Nestlé also planted 60,000 moringa trees, which have great carbon sequestration ability, in its daily value chain. Nestlé Pakistan also contributed to the installation of solar energy systems at dairy farms to encourage farmers to switch to renewable energy and helped with the installation of biogas digesters, which will reduce emissions resulting from cow dung.

SkullCandy Partners With Doritos To Release Limited Edition ‘Nacho Cheese Buds’

Skullcandy, the #1 selling brand in stereo headphones and true wireless earbuds under $100, announced today a joint collaboration with Doritos, the #1 flavored tortilla chip brand, in honor of 4/20.

A ‘Joint’ Collaboration 

Every year, fans of cannabis culture observe April 20 (4/20) as an official holiday. This year, Skullcandy and Doritos are helping them mark the event with what can only be described as a “joint” collaboration.

The tasteful limited-edition rollout reimagines Skullcandy Dime true wireless earbuds. While the pocket-sized offering takes on a nacho cheese aesthetic reminiscent of a Doritos chip. The first 100 customers to snag a pair of the exclusive buds will receive a limited-edition Skullcandy x Doritos dust tray. The collaboration will release globally on April 12, exclusively on Skullcandy.com

Read More: Baskin Robbins Rebrands & Fans Aren’t Too Pleased

“It’s no secret, there’s a more intense hunger for snacks and tracks on what has become a legitimately recognized cultural holiday, and we’re stoked to be feeding that,” said Jessica Klodnicki, Chief Marketing Officer, Skullcandy.

“Skullcandy and Doritos are proud to support those who are boldly themselves. We cannot wait for 4/20 enthusiasts to pop in their buds, sink into the couch to enjoy their music.”

Price And Specifications 

The Skullcandy x Doritos Limited Edition 4/20 Dime True Wireless Earphones will be available for $34.99. The buds have up to 12 hours of battery life per charge. Meanwhile, they offer a full suite of multimedia controls directly on the buds. You can also use either one on its own. They come with a micro-USB charging case that protects them when not in use as well as a built-in lanyard for easy carrying.

Read More: Adidas Builds ‘Glow In The Dark’ Basketball Court & It Is So Neat

Aside from the Doritos-inspired colors and graphics, these 4/20 edition Dimes are just like the company’s standard Dimes. A remarkably compact set of wireless earbuds that offer surprisingly decent sound for the price.

Stay tuned to Brandsynario for the latest news and updates.

The Price Of This ‘Imran Khan Kurta’ Has Got Everyone Talking

imran khan kurta
Image Source: Instagram

Karma is a Pakistani fashion brand that has made its name in the pret and bridal world. However, the brand has also become famous nowadays for a rather quirky kurta that they’re selling with a politician’s face on it. We tell you the politician, you guess the price— let’s see who surprises whom!

Read more: e.l.f. Cosmetics & Dunkin’ To Launch A Collection Of Your Sweet…

The Karma Imran Khan Kurta

Karma has come out with a special edition Imran Khan kurta given the current political turmoil that has engulfed Khan. Khan was recently labeled as the first Prime Minister of Pakistan who was voted out. Following that, millions of people took to the streets of Pakistan and other countries to protest this development.

imran khan kurta
Image Source: Instagram

Karma is capitalizing on Khan’s fan’s fervor and passion at the moment by giving them a chance to wear eastern clothing with his face on it. What better way to show your support right?

The Price That’s Making People Lose Their Mind

However, the price is fit for a PMLN supporter! Jokes aside, the price of the kurta is actually absurd and is beyond our comprehension. The Imran Khan kurta is being sold for a whopping Rs.20,000. That too just for the kurta! If you want the white pants with green and black finishing then that will cost you Rs.10,000 more.

If you do not have an issue with the price, here are all the colors available: red, green, white. All sizes from XS to XL are offered. Custom sizes can also be made! If the kurta fit isn’t your vibe, you can always get the loose fabric which is Rs.3000 per meter. The kurtas are also unisex!

 

View this post on Instagram

 

A post shared by Atelier Karma (@atelierkarma)

Is This Justified?

We have always seen brands come up with clothing based on celebrities or politicians. They’re supposed to be cheap and fun because you wear them once and then you get done with them. However, Karma here is on another wavelength costing an arm and a leg for a simple kurta.

Read more: Nadia Hussain Defends Sadaf Kanwal After Hatred On Her ‘Expensive’ Clothing Line

Of course, no one is forcing us to purchase this. However, something should be said about how fashion designers are costing such huge amounts on minimal and basic clothing. This is plain exploitation.

What are your thoughts about brands charging a heft amount for just a shirt?

Stay tuned to Brandsynario for the latest news and updates.

The Truth About Aamir Liaquat’s Divorce Rumours With Third Wife

aamir liaquat divorce rumours
Image Source: Tribune

Aamir Liaquat recently announced his third marriage to the world after which he became the subject of many memes on the internet. The politician and talk-show host also announced very soon after that he has decided to leave PTI, the government he vehemently supported before. Now the clash between PTI and Liaquat has gone further and here’s what’s going on:

Read more: Aamir Liaquat’s Latest Video With His Wife Is Making People Cringe

Rumours Going On

The rumours flying about are that Liaquat has parted ways with his third wife as well. His third wife, the 18-year-old Dania Shah is a TikToker and has also come for several interviews since their marriage. Shah admitted on national television that she used to see Liauqat on their TV when she was a child and it’s a dream come true for her that they are married now. If you thought true love didn’t exist, think again!

aamir liaquat divorce rumours
Image Source: Instagram

However, these rumours have brought people to the edge of their seats. It can’t be doubted that Liaquat can be unsuccessful in upholding a marriage, having ended two of his previous ones.

Aamir Liaquat Has A Lot To Say

Aamir Liaquat took to Instagram, as always, to express his point of view. He posted a random picture of an account on his Instagram with a very “threatening” caption. The caption suggests that he has spoken to PTI people before as well before these rumours started coming about. Apparently it is being implied that PTI party is behind these rumours. At a time when its government just got overthrown, could they be bothered about Aamir Liaquat’s marriage?

Anyhow, Liaquat presents himself as the ultimate don. He said that he has already told “goons” that if they make anything up about his home, nothing will be left of them. What could this mean? We guess we’ll have to find out.

Read more: Did Aamir Liaquat Take A Dig At His First Wife?

Aamir Liaquat’s Cheap Publicity

Liaquat somehow always finds himself in strange circumstances pertaining to his marriage. It is always either the news of the formation of a new marriage or the news of the end of one. When both these kinds of rumours are out of the way, there is some ruckus about other things related to marriage nonetheless.

aamir liaquat divorce rumours
Image Source: Global Village Space

Can he move past his identity as a husband?

Stay tuned to Brandsynario for the latest news and updates.

5 Quick Mouth-Watering Iftar Recipes To Save Your Time!

Image Source: Awesome Cuisine

Preparing Iftar can surely be a daunting task. Well, at least for a few out there.

But gathering up the energy and deciding on what to cook can take forever. That process sure isn’t easy.

But what is more amazing than preparing some yummy goodies for Iftar during your acute hunger pangs, that too, in the smartest ways?

The smartest ways? 

Yes, the smartest ways mean choosing recipes that take minutes to prep. Before you opt for this method, make sure you already have your ingredients sorted! Get ready to take your taste buds for a spin with these quickest Iftar recipes!

P.S We would like to apologize for sharing this right before Iftar…

1. Nutella Puffs

You can never go wrong with store-bought puff pastries and Nutella. Also, you can fill it with whatever you like – sweet or savory, that’s totally up to you! Also, you don’t HAVE to bake these; you can deep-fry them as well!

2. Corn & Cheese Samosas

Are you bored of eating the regular aloo and qeema samosas? Well, this recipe is just for you! Only a few ingredients and you’re good to go! Imagine the sweet corn just bursting in your mouth. Yum!

3. 10-Minute Sausage Pasta

While the water for your pasta is boiling, start prepping your veggies and sausages! Easy peasy! You’ll save so much time like this for a complete meal!

4. Simple Crispy Chicken Strips

Another simple yet delicious recipe! Although this one’s for kids so, why not? Looks super easy, doesn’t it? Also, you can have them with some garlic mayo as well.

5. Cheese Corn Balls

Can you ever have enough potatoes in your life? No one can. These heavenly cheese balls are sure to be the highlight of your Iftar table!

Please Note: You can always modify these recipes as per your liking!

Let us know which one of these recipes will you be trying in the comments below, or will you be trying all of them?

Happy eating!

Stay tuned to Brandsynario for the latest news and updates.

5 Thought-Provoking Campaigns By Coca-Cola That Touched Our Hearts

campaigns by coca-cola
Image Source: CNBC

Brands have the freedom to spread any kind of message they want to through their campaigns. But the message depends on the campaign strategy of the brand. Amongst all those strategies, Coca-Cola has opted for emotional branding.

Emotional branding that they used to spread thought-provoking messages. These are some of the thought-provoking campaigns by Coca-Cola that perfectly grasped our attention and touched our hearts.

1. Love Story (2017)

Coca-Cola Great Britain created a campaign called ‘Love Story’ in 2017 that focused on the message of recycling. Recycled material was used in making the set for this ad. The idea behind the ad was its better to recycle plastic bottles. The advertisement shows two bottles falling in love with each other again and again. Their dialogue exchange made the ad hilarious.

2. Reasons to Believe (2011)

This idea behind this campaign was to promote positivity in the increasingly negative world. Specifically, it provided reasons to believe in the world once again. It was a reminder that for every bad thing, there was also good happening and on a much larger scale.

3. Friendship Experiment

Coca-Cola conducted this friendship experiment in China. The thought-provoking campaign by Coca-Cola was, ‘friends were strangers once.’ A photographer compiled some images that looked like friends being photographed.

However, in reality, the photographer had gone around asking strangers to be photographed together. Thus, reminding yourself that your friends were also strangers, you can be more accepting of the strangers in your life right now.

4. Hug Me (2012)

The currency of the Coca-Cola Hug Me machine is not coins. Like its name, the currency is hugs. For every hug done right, the machine gives a can of Coca-Cola. It was installed overnight at a Singaporean university, and it required the user to hug it in a specific way. What makes this thought-provoking is the fact that the university did not allow the public display of affection. Therefore the name of the machine itself was a stand-in favor of youth.

5. Open Happiness (2015)

Open Happiness is a light ad but with a heavy thought-provoking message. In this ad, a group of individuals approaches people sitting on a bench. First, it is a man and then two elderly people. Then with props such as two branches of a palm tree, a piece of cloth, and imagination, they give the experience of Hawaii. It tells people ‘it doesn’t cost much to make someone happy.’

These campaigns by Coca-Cola have messages embedded within. The key is to figure that message out and ensure your part in it because it feels good to do good.

Stay tuned to Brandsynario for more news and updates!

Nauman Ijaz Schooled For Being Unethical While Questioning Ayesha Omar

Ayesha Omer sat down for an interview with Nauman Ijaz, and truth be told, things got uncomfortable. The host and actress made an appearance on a tv show and talked about how she believes speaking up is important. She also mentioned how important it is to share your truth.

Ayesha Omer Talks About Harassment 

In a series of questions, the host Nauman Ijaz asked the guest a few questions. The questions weren’t only condescending, but he also interrupted the actress on several occasions and blatantly shared that he disagreed with her. The whole interview was a disaster, and netizens questioned the hosting skills of Nauman Ijaz and how being a veteran actor, he has no ethics left.

The interview started with the host asking about certain controversies surrounding Ayesha.

“It is usually implied that you tend to do controversial things quite often. Do you want to create controversy? Sometimes it’s a bold photoshoot, and sometimes it’s a statement? He then quickly mentions Ayesha opening up about the sexual harassment issue and how he believes that it isn’t important to speak up after watching others do the same.” 

“What is the need that we tend to forget about our society and how it doesn’t perceive everything as positive?”

To which Ayesha replied, “You are right” she shared, “however, I need to follow my truth, whenever and however I think I should speak up, I talk about it and not for the approval of the society, at the end of the day the matter is between you and your God.” 

Read More: Alizeh Shah’s Recent Post Has The Netizens Worried – Here’s Why

He then asked whether she follows a movement (a movement which has become more of a taboo), to which she replied that she doesn’t. Nauman Ijaz kept trying to prove her wrong for standing up for herself. Moreover, trying to neglect her narrative of the situation.

Take a look at the whole interview below.

Netizens React To The Video

Netizens took to the comments section to bash Nauman Ijaz and how his tone isn’t right for someone who has served so many years in the industry. They also bashed the host for deliberately mocking the actress for her decisions and how nothing better could be expected of him.

Here are some of the comments from the post.

Image source: YouTube.com

Image source: YouTube.com

Read More: Adidas Builds ‘Glow In The Dark’ Basketball Court & It Is So Neat

What are your views about the interview? Share your thoughts in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

 

McDonald’s ‘Fries’ Crosswalk Is Grabbing Everyone’s Attention

Image Source:
Image Source: Twitter

McDonald’s is a household name all around the world. The fast-food brand quickly expanded all over the world since its inception and since then has also amassed millions of fans. The chain recently celebrated its 40th anniversary in Malaysia by giving something back to its fans. Here’s how it celebrated four decades:

Read more: Burger King Introduces The Worst Type Of Ice Cream & You’ll Be Shocked

McDonald’s Celebrations

The McDonald’s in Malaysia, alongside their creative agency partner Leo Burnett Malaysia, have brought fries to the streets. The two came together with an idea to hand-paint fries onto a walkway that leads locals straight to its flagship restaurant. These are the best kind of guiding paths! Made out of fries and leading us to even more junk food.

The concept and its implementation took approximately seven months, reports suggest. The fries crosswalk is actually humongous— pictures do not do it justice. The huge crosswalk is meant to be a celebration of the Bukit Bintang store which it leads you towards. It was Malaysia’s first-ever McDonald’s, which opened 40 years ago.

mcdonalds malaysia
Image Source: The Rakyat Post

Where Is This Located?

This fries crosswalk is located at the Golden Triangle in Bukit Bintang. This is one of the most popular and renowned spots in Malaysia hence, the installation here seemed well strategized. This larger-than-life painting uses the golden stripes of the famous snack to immediately attract every passerby’s attention. Moreover, as long as the painting remains there, it will also become a hot tourist spot in Kuala Lumpur as a must-visit tourist attraction.

mcdonalds malaysia

What All Is McDonald’s Doing?

McDonald’s is on the up and up when it comes to campaigns that attract people’s attention. Just recently, it began a roll-out of a campaign in Norway where it tackles another issue. Norway is particularly suffering from pollution and the fast-food chain wanted people to acknowledge their role in making a mess! Billboards on the sides of places make people aware of how their waste affects the landscape around them.

mcdonalds malaysia
Image Source: Net post

With this call of action, there is also a solution. A dustbin! This dustbin is located next to all of these billboards so that if people become ashamed of what they see they can always dispose of it nearby. 

Read more: Here’s How McDonald’s Is Asking Its Consumers To Be More Responsible

Stay tuned to Brandsynario for the latest news and updates.

Here’s Why All Tech Companies Are Working On Smartwatches

smartwatches
Image Source: Adcounsel

This year will be the year of smartwatches. Many currently existing ones are going to be updated regularly as they are. However, other tech brands are going to create new and updated versions of their smartwatches because they’re out for your money. Keep reading to know which new watches Google, Apple and Samsung are going to create:

Read more: Huawei Might Have Had Its New Smartwatch News Leaked

Smartwatches’ Popularity

Smartwatches have an incredible demand. For instance, a Pew Research Report from 2020 says 1 in 5 Americans use a smartwatch or fitness tracker. Similarly, Counterpoint Research’s data says that the smartwatch industry grew by 24% year-over-year in 2021. This is a huge increase in the demand which tech companies are cashing in on. 

Apple Watch Explorer Edition

Apple is on the move to create a new rugged smartwatch. This will be called the Explorer Edition, according to Bloomberg’s report. This would be a more rugged (duh) version of the Apple Watch as the look also shows. It is being made for those who engage in outdoor activities and extreme sports more and finds the other one too sleek.

smartwatches
Image Source: Smart blog

Samsung Galaxy Watch 5

Samsung’s Galaxy Watch is already of the best smartwatches available for Android device owners as its demand and fans keep boasting. However, rumors suggest that a new Galaxy Watch 5 could be coming out this year. This watch will have a round screen and Google’s Wear OS software just like the Galaxy Watch 4. The new features will include a bigger battery and a temperature sensor to take your experience to a new level.

smartwatches
Image Source: Cnet

Read more: Smartphone Or Smartwatches – Which Is A Bigger Distraction To Drivers?

Google Pixel Watch

Coming up close behind will be Google. Google already owns Fitbit and makes software for Android-friendly smartwatches but it did not have a smartwatch of its own yet. That is soon about to change. Google is going to release its own consumer smartwatch. There are reports of a round design, Fitbit features, and a whole lot more that is not known yet.

smartwatches
Image Source: Vogue

There’s More

There are a lot more designs where that came from. The three companies are definitely stepping it up to cater to the smartwatch market and all of them are coming up strong. Which one will you be purchasing?

Stay tuned to Brandsynario for the latest news and updates.

Baskin Robbins Rebrands & Fans Aren’t Too Pleased

Trying to hit on those flavors of innovation and quality, Baskin Robbins has updated its logo with a new simplified font and design. The refresh also includes updated packaging and employee uniforms and joins recent digital-first refreshes from Velveeta and Burger King.

Baskin Robbins Rebrands

The 77-year old ice cream shop is tweaking its logo, employee uniforms and packaging to update the brand. It’s the first major update for Baskin-Robbins since 2006, according to the company. It will also sell merchandise, including bikes and bucket hats, from a dedicated online store for the first time. And Baskin-Robbins will unveil new flavors as part of the refresh.

In the new logo that playful font is gone, replaced by a crisper version. The new branding comes in brown and pink, brown and blue, and pink and white.

Read More: McDonald’s ‘Fries’ Crosswalk Is Grabbing Everyone’s Attention

“When we really think about the journey … it started four years ago,” said Jason Maceda, Baskin-Robbins president. That included “really listening to our guests.”

Baskin-Robbins president Jason Maceda and Grandinetti both noted that consumer insights shaped the direction of the campaign and the brand revamp.

“We were known for quality, but we weren’t necessarily considered innovative and modern,” Grandinetti said. “We wanted to make sure with the campaign that we leaned into changing the perception of the brand, embracing the things that we’re known for and positives, but getting away from some of those negatives. At the same time, it was really important for us to make sure it was an authentic campaign.”

For the first time in many years, Baskin Robbins is putting paid media spend behind a campaign. It’s a full 360-degree campaign across all of the brand’s channels, with both spots set to air on connected TV, online video, and streaming services.

Besides a slight color update in 2020, Baskin-Robbins has maintained the same logo since 2006.

Twitter Reacts

A relationship so sacred, of course, Twitter had to react to the occasion. But it wasn’t all rainbows and sprinkles. However, the only good thing to come out of this whole charade is merch and more merch.

The tweet definitely sums up our reaction to the new logo.

Read More: This Furniture Brand Is Making Divorce Easier With Their Products

What do you think of the new logo? Let us know in the comments below!

Stay tuned to Brandsynario for the latest news and updates.

6 Places To Find The Most Perfect Dumplings In Karachi

Dumplings are a work of art, and not everyone can master the art of dumplings. However, more and more eateries are picking up on the trend, and nearly all famous Chinese/Pan Asian restaurants offer a variety of their own.

But did you know that a dumpling is shaped like an ingot (the kind used as ancient Chinese money), and this shape symbolises wealth? Eating dumplings is a way to bring good luck. So, if you are looking for some free luck, you may as well resort to dumplings. Just saying! Here are some of the restaurants offering delicious dumplings in Karachi.

1. Cocochan

Cocochan’s fiery hot Sichuan dumplings are a must-have if you love the Asian delicacy. The perfectly steamed dumplings have a generous amount of filling. Meanwhile, their chilli oil served alongside is the perfect amount of spice and grease.

2. Firefly

Firefly’s dumpling have received many great reviews for their amazing taste and the value for money. The small boat-shaped dumplings are steamed to perfection with chicken filling smothered in Sichuan sauce.

3. Mariyah’s Den

A small eatery that excels in dumplings – Mariyah’s Den is an old gem for all the dumpling lovers. They have a variety of sauces and fillings for a versatile dumpling experience.

Read More: 5 Fancy Drinks You Can Make With Rooh Afza

4. Chop Chop Wok

The spiciest dumplings in town, Chop Chop Wok’s Sichuan dumpling is a treat for spice lovers who like an edge of spice with traditional flavours.

5. Sai’s Pantry

Sai is a homemade dumpling venture with some raving reviews from consumers. The gooiest and soft dumpling is available in frozen and ready to eat forms. Their spice level is balanced yet hits the spot just right.

Read More: 5 Delicious Stuffed Dates Ideas For Everyone To Enjoy

6. Shangai Social

Shanghai Social do their dumplings in style with prawn filling dipped in a massive serving of Sichuan sauce. If you like both prawns and dumplings, then this is the absolute treat for you.

Stay tuned to Brandsynario for the latest news and updates.

Adidas Builds ‘Glow In The Dark’ Basketball Court & It Is So Neat

Adidas decided to create a basketball court on top of a 52-story building in Dubai, as an activation of the “I’m Possible” positioning. The strategy seeks to highlight how sport allows people to reach new horizons and ambitions.

‘Impossible Is Nothing’ Campaign

The installation stands with the help of hundreds of LED lights. The larger-than-life activation sits on top of a 52-floor tower at the heart of man-made island The Palm.

Read More: 5 Ways To Make Customers Trust Your Brand & Why It’s Important

The structure features an illustration by Asma Elbadawi, a Sudanese-British basketball player, poet and activist who, in 2014, managed to provoke a movement to overturn the International Basketball Federation (FIBA) ban on the wearing of hijabs and religious hats. Asma also stars in the campaign film, which recalls her struggle to break down prejudice and create new possibilities.

The production, filmed from a helicopter more than 1,524m above the ground, shows the entire structure of the court, created with UV black lights, LED panels, and glow-in-the-dark paint. Meanwhile, Havas Middle East signs the action.

The voice over of Elbadawi follows, “When we wanted to end the ban on playing with hijab, they said impossible, But like this city, every time I’m told ’impossible’, all I hear is ’I’m possible’.

The Followup 

The video comes as a follow-up to the campaign which came out two months ago. The women in the previous film include, Squid Game’s HoYeon Jung, basketball player Asma Elbadawi. Volleyball player Tifanny Abreu, runner Fatima Ibrahimi, yoga teacher Jessamyn Stanley, skateboarder Momiji Nishiya as well as model Ellie Goldstein.

Read More: KitKat’s Latest Limited Edition Flavor Will Make You Drool

“Adidas can only continue to be their ally. We are committed to serving them through innovation in our products, partnerships, and across all dimensions of sport,” said Adidas’ head of global marketing, Vicky Free.

Stay tuned to Brandsynario for the latest news and updates.

OPPO Unleashes Its Futuristic OPPO F21 Pro With First Ever Sony IMX709 Ultra-Sensing Selfie Sensor In Pakistan

OPPO, the leading global smart device brand has launched its highly anticipated smartphone under the highly adored ‘F’ series, the OPPO F21 Pro. The Fantastic OPPO F21 Pro offers a spectacular design and flagship-level camera system coupled with the country’s first-ever Sony IMX709 ultra-sensing selfie sensor, as well as the first and only Microlens feature for an immersive photography experience. The phone is equipped with a durable fiber-glass leather back in an eye-captivating Sunset Orange color. Its exceptional flat-edged design is thoughtfully crafted to transport the device to a wonderful realm. The OPPO F21 Pro will go on sale on Saturday, April 16th, 2022 at PKR 52,999.

The Selfie expert and leader, OPPO launched its hero smartphone, the OPPO F21 Pro in Lahore on Monday night. The event was hosted by celebrity host Ayesha Omar.
The event was a glitzy affair attended by the media fraternity including socialites, celebrities, and bloggers. Mahira Khan and Fawad Khan who were appointed as the brand ambassadors of OPPO unveiled the phone as the early experiencers of OPPO F21 Pro, and they shared how the phone conforms to their personality and lifestyle and how the youth can experience the joyous journey with this phone.

Speaking on the occasion, CEO OPPO Pakistan Authorized Exclusive Distributor, Mr. George Long, commented, “OPPO, the Selfie expert and leader, has been constantly making waves in the smartphone industry with the latest technology, product features, and appealing campaigns. The new OPPO F21 Pro is a star in the smartphone world that caters to a diverse customer base.

This is a great phone for selfie enthusiasts and photography aficionados – but that’s not all. The phone is equipped with many other features that make it powerful, encased in a sleek, retro sunset fiber-glass leatherette design. This year we partnered with the country’s most loved duo ‘Mahira Khan’ and ‘Fawad Khan’ as the ideal fit for a product that matches their personality like no other.”

The OPPO F21 Pro promises to see the unseen, thanks to the first and only Microlens, which magnifies subjects by 15 and 30 times. The end product transcends macro photography and delves into the microscopic realm. Fabrics, skin, hair, plants, and the tiniest insects all take on a new, vast form using Microlens, allowing the OPPO F21 Pro to explore a new, microscopic universe via photo or even video. In addition, the Orbit Light surrounds the Microlens camera as a fill light, resulting in images that are uniformly lighted and engaging.

OPPO has a penchant for introducing smartphones with sophisticated camera technology, successfully raising the bar when it comes to selfie improvement. The IMX709 sensor, co-developed by OPPO and Sony, delivers to the front camera for the first time both greatly improved and entirely new features. The Sony IMX709 selfie sensor has been installed in the F21 Pro. When compared to typical RGB sensors, the IMX709 is a tailored RGBW (red, blue, green, white) front image sensor that can record clearer and more evenly-exposed images and videos. It is 60% more sensitive to light and reduces noise by 35% compared to the previous RGGB sensor. With the F21 Pro’s Selfie HDR feature and the IMX709 sensor, you can take sharper, brighter, and more natural selfies in any light or dark condition. Selfie HDR uses AI to detect levels of light and applies image enhancement techniques automatically based on the type of conditions identified.

To experience revolutionized photography experience the OPPO F21 Pro is equipped with a triple rear camera arrangement for photos and videos. It has a primary lens with a resolution of 64MP, a 2MP microsensor, and a 2MP depth camera. The device will sport a 32-megapixel camera for selfies and video calls. The F21 Pro’s 64MP rear camera and super-resolution algorithm can capture up to 108MP images, allowing you to capture even more of life’s details in photos. OPPO’s AI algorithms are used in Bokeh Flare Portrait to identify light sources in the backdrop and create bokeh light spots based on their distance and other characteristics. Bokeh Flare Portrait gives photos with high color saturation a more textured bokeh effect and improved skin tones.

It has a 4500mAh battery that enables SUPERVOOC flash charging at 33W. WiFi 5, USB Type-C connector, 3.5mm headphone jack, Bluetooth v5.1, and other connectivity options are included in the gadget. The F21 Pro has a unique storage combination with 8GB of RAM and 128GB of ROM, as well as OPPO’s RAM Expansion technology with up to 5GB RAM Expansion.

First time in OPPO F Series, OPPO F21 Pro is carrying the ColorOS 12 which emphasizes diversity with an all-new structure based on an internationalized approach. ColorOS 12’s page layouts and interactions have been redesigned to make more space. As a result, the user interface is simple and uncluttered, allowing you to concentrate on what matters most.

OPPO has also looked into and changed how text should be displayed in this new layout, adapting ColorOS 12 for 67 languages spoken in over 140 countries and regions around the world. ColorOS 12 now includes new 3D Icons. The 3D Icons are more lifelike, with a frosted glass texture and intuitive interaction with simulated light, adding a feeling of space to the UI while keeping the buttons simple.

You can choose from two beautiful colors for the all-new F21 Pro: Sunset Orange, which includes the industry’s first application of Fiberglass Leather Design, and Cosmic Black, which features the trademark OPPO Glow technique.

The lychee grain leather material is both waterproof and scratchproof. The final processed Fiberglass-Leather is thinner and more durable than other imitation leather finishes, and the lychee grain texture is smooth to the touch. This Fantastic device is up for pre-orders from Monday 11th April to Friday 15th April 2022 and will arrive in OPPO offline retail stores on Saturday 16th April 2022, the First Sale Day.

Kurkure Jhatpat Jugaar 2 Is Back With A Bang and Here’s Why It’s The Best

kurkure jhatpat jugaar
Image Source: Kurkure

Ramadan is a month we wait for all year round but it ends in a snap. For one, it brings spectacular content from our known brands that keep us glued to digital shows. One such season that is coming back with a bang is Kurkure Jhatpat Jugaar season 2 in Ramadan and it’s about to get karakaydaar. 

Kurkure As An All-Rounder

A packet of Kurkure is all you need sometimes to fix your day. However, the chatpata packets with multiple flavors are more than just comfort food. In Ramadan, after a long day of fasting, we look forwards to spice, chatpata flavor and most importantly, crunch. Kurkure has it all.

You can use Kurkure as a karakaydaar topping on top of chaats to amp up the spice or you can use it to coat food to give a hint of flavor and crunch. Our favorite is Kurkure Toofani Mirchi because nothing can beat the heat it brings to any food you pair it with. These combos and this spirit of creating the best food is coming to Kurkure Jhatpat Jugaar season 2.

Kurkure Jhatpat Jugaar

The season that won people’s hearts last time is back again in Ramadan to keep us entertained from long fasts. The season will feature our favorite celebrities who will face each other in cooking challenges. The best part? Incredible new, delicious, and dhamakaydaar recipes will also be unveiled for everyone to use.

The show will be hosted by Tabish Hashmi whose fan following has already made the teaser a roaring success. Have a look at the teaser:

https://www.facebook.com/KurkurePakistan/videos/1385227201948721/

Who Is Coming And What Will They Do?

The first episode is already out featuring Danyal Zafar and Ushna Shah. Watch the comedic antics of Tabish Hashmi, Danyal Zafar and Ushna Shah as they race against time to make their jhatpat jugaar recipes.

Have a look at episode1!

https://www.facebook.com/KurkurePakistan/videos/1143149799775790/

Stay tuned because the fun is only getting started. Catch the show every Saturday on Kurkure’s Facebook, YouTube or Instagram.

Did You Know Paying Your KE Bills Via The HBL Konnect App Can Reward You With Cashback?

KE introduced a fantastic new offer in partnership with HBL Konnect to promote a simple and easy to avail cashback offer for bill payments. Now, customers who use HBL Konnect to pay their electricity bills can get Rs. 400 cashback on two consecutive monthly bill payments, and Rs 800 cashback on four consecutive monthly bill payments. Registering on HBL Konnect app is simple; all you need is your current phone number and a valid CNIC number.

With the emergence of the COVID-19 pandemic, Pakistan saw an exponential rise in its digital users, as more and more people resorted to online transactions while they were quarantined at home. K-Electric is dedicated to paving the way for safer e-billing methods and has partnered up with e-payment gateway providers such as NIFT ePay to digitize payment facilities on their website.

It’s a great initiative to encourage people towards a more convenient and reliable method of bill payment.