Home Blog

New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
-
Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
-
Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
-
Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
-

Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
-
Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

Fashion Pakistan Council Postpones Annual Fashion Paksitan Week

PSL 2020: Foreign Players Allowed to Return Home Over Coronavirus Fears!

How Do I Self Quarantine If I Have Coronavirus

These 18 Hospitals In Pakistan Are Offering Tests For Coronavirus!

Coronavirus: KFC Removes ‘Finger Lickin’ Good’ Ad Amid Growing Panic

How to Disinfect your Car & Personal Space from COVID-19!

 

Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
-

Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

TikToker Sana Yousuf Shot Dead in Islamabad

By
Yousuf Yaseen
-
tiktoker-sana-yousuf-shot-dead-in-islamabad

A young TikToker, identified as Sana Yousuf, was tragically shot dead in the federal capital within the jurisdiction of the Sumbal police station, authorities confirmed on Monday.

According to police officials, Tiktoker Sana Yousuf, who hailed from Upper Chitral and resided in Sector G13 of Islamabad, was fatally shot by a guest who had come to visit her at her residence.

The assailant fled the scene immediately after the incident and police have launched an investigation to apprehend the suspect.

Read more: Noor Mukadam Murder Case: SC Upholds Zahir Jaffer’s Death Sentence

The body was shifted to Pakistan Institute of Medical Sciences (PIMS) for a postmortem examination. Police say the investigation is underway to determine the motive behind the murder and trace the accused.

The tragic incident has sparked outrage and sorrow on social media, where many fans and fellow creators have expressed condolences using the hashtag #JusticeForSanaYousuf.

Pakistan has seen a sharp rise in digital content creation, particularly on platforms like TikTok, Instagram, and YouTube. However, influencers, especially women, have often faced harassment, threats, and in some cases, violence.

Women’s rights organisations have renewed calls for stronger cybercrime legislation and protection mechanisms for female content creators in light of recurring incidents.

This is a developing story. Updates will follow as more information becomes available.

 

Stay tuned to Brandsynario for the latest news and updates.

Deemak: Is the Super-Natural Horror Worth Your Money?

By
Mishal Zarrar
-
deemak-is-the-super-natural-horror-worth-your-money

The Pakistani film industry has been going through a one-of-a kind revival. A new generation of writers, directors and producers have brought a fresh energy to the big screen, now collaborating with international studios and attracting audiences from around the world. A product of this is Rafay Rashdi’s Deemak, set to release this Eid al-Adha.

Featuring actors like Faysal Quraishi, Samina Peerzada, Sonya Hussyn and Javed Sheikh, Deemak is a disturbing paranormal film based on the concept of deemak, or infestation that slowly feeds on homes, people and even relationships.

Not having many horror movies made in Pakistan, Deemak is a much awaited one, specially because of the names that are starring in it. Having had the chance to watch the movie on its premier night, here is my hot take on it.

Yes, it’s spoiler-free!

The Concept that Takes the Cake 

For me, the concept of a film is its foundation; it is what makes or breaks it. Written by Ayesha Muzaffar aka the author of the infamous Abusjinns, Deemak was bound to have a solid storyline.

From the very beginning of the movie, you would feel the eeriness and discomfort; a good sign for any horror movie. This discomfort is built over the course of the movie not just through acting, but also through subliminal messages, for instance the appearance of Deemak in different corners of the house. It makes you wonder what all of it is leading to.

Deemak, an Urdu word for termite, feeds on decaying matter. In the film, you’ll not only see the literal presence of Deemak but also confront its metaphorical form: the slow, consuming nature of negativity.

The Film is Spooky!

Don’t go in the cinema expecting some Conjuring level horror, you’ll probably get disappointed. While the film might not be the scariest you’ll see, it is definitely spooky and will give you chills.

From the camerawork to the lighting, and especially the set design, everything evokes a chilling, old-world atmosphere, as if you’ve stepped into a place where the sun never shines and the walls whisper secrets. In Deemak’s case, they really do!

I would really commend Rafay Rashdi for creating this world that is not far off from our own. Everything in the movie is believable, and that’s what makes it so haunting.

The Performances Win Above All 

It’s not like I didn’t know the main cast was talented, I just didn’t imagine them to be THIS good in a horror film. Seldom do actors know how to scare the audience, and mind you, Samina Peerzada and Sonya Hussain did it flawlessly.

Samina Peerzada

Lets starts off with Samina Peerzada. We’ve all seen how utterly talented Samina is throughout her career. To me, the one role that stood out the most was hers in the drama serial Bala. It was unlike anything I had seen before: completely shaking and traumatising.

Now imagine that same intensity, amplified tenfold, with a chilling paranormal twist. Yes, it was that good.

Samina Peerzada was phenomenal in her role as Kulsoom, aka Amma—a mother so obsessively attached to her son that she simply couldn’t let go, not after his marriage, not even after he had children.

To her, every wrong in the world could somehow be traced back to her daughter-in-law. But as the story unfolds, you begin to understand the roots of this unbreakable, almost haunting bond she shares with her son.

You’ll have to watch to find out.

Samina-Peerzada-in- Deemak
Samina Peerzada in Deemak

Faysal Quraishi

Faysal, who plays Faraz, portrays a man who can easily be termed a ‘mama’s boy.’ To him, everything in the world comes after his mother, so when a calamity struck her, Faraz was just as impacted by it, if not more.

He has managed to keep the audience’s attention on him throughout the movie. Whether it’s the intensity of his character, its irritability or complete surrender, he nails each scene.

It almost made me wonder why the man stayed away from the silver screen for so long.

Sonya Hussain

Time and time again, Sonya has proven how amazingly talented she is. In Deemak, her performance was no different. She played Hiba, a woman married into a household where, no matter how much effort she put into building relationships, she was constantly targeted by her mother-in-law.

Her dynamic with Samina Peerzada is a very typical one, until its not. When Hiba starts experiencing paranormal things around her, the audience witnesses an extremely frustrated, tired and scared individual who has no way out.

Her husband refuses to believe her and her mother-in-law… well, let’s leave that out of the question.

However, what impressed me the most was the intensity of each emotion that translated through the screen. I sympathised for Hiba, I felt scared for her and mind you, I felt scared of her!

A Visual Effects Letdown

Here’s where the movie disappointed me a bit: the visual effects, crafted by Julia Milas and Imagine Magic Studio, fell short in several key areas. I understand the film wasn’t made on a massive budget, but considering that VFX play a crucial role in any supernatural movie, even a well-written story can falter if the visuals don’t deliver.

I wouldn’t say the effects were outright terrible, but there were moments where they felt cartoonish, more confusing than frightening.

So, is Deemak Worth Your Money?

So, it all boils down to whether the movie is worth your money.

If you are tired of watching the same romantic dramas time and again, and want to experience something different, that too coming from your local industry, I’d say it’s definitely worth the money.

The performances, the concept, the storyline and even the cinematography and sound design is amazing. However, like I said above, the visual effects could’ve been far better.

Regardless, Deemak is revolution in Pakistan’s horror cinema. It’s an evidence that we are growing as an industry and it’s definitely something to be proud of.

Stay tuned to Brandsynario for the latest news and updates

Stranger Things Is Ending – But Not How You Expect

By
Yousuf Yaseen
-
stranger-things-is-ending-but-not-how-you-expect

Netflix has officially shared the release dates for the much-awaited fifth and final season of Stranger Things.

According to the streaming platform, the season will be released in three parts towards the end of this year. Part one will debut on November 26, followed by part two on Christmas Day. The final episode of the series is set to arrive on New Year’s Eve.

The release dates were made public during Netflix’s Tudum fan event, which took place on Saturday in Los Angeles.

Producer Ross Duffer talked about the final season and said, “We spent a full year filming this season. By the end, we’d captured over 650 hours of footage.”

He added, “So, needless to say, this is our biggest and most ambitious season yet. It’s like eight blockbuster movies. It’s pretty insane.”

Matt Duffer, Ross’s brother and co-creator, added, “At the same time, we think it’s our most personal story. It was super intense and emotional to film for us and for our actors. We’ve been making this show together for almost 10 years. There was a lot of crying. There was so much crying.”

He further shared, “The show means so much to all of us, and everyone put their hearts and souls into it. And we hope and believe that passion will translate to the screen.”

Stranger Things first premiered in 2016 and quickly became a global hit, known for its blend of 80s nostalgia, horror, and sci-fi themes.

With season 5 being the last chapter, fans around the world are preparing for an emotional goodbye to the beloved characters and storyline that has lasted nearly a decade.

Stay tuned to Brandsynario for the latest news and updates

Pakistani Dramas Used to Inspire Women; Now They Romanticise Abuse

By
Areeb Asif
-
pakistani-dramas-used-to-inspire-women-now-they-romanticise-abuse

Once upon a time in Pakistan’s golden television era, women tuned into their evening dramas not just for escapism, but for empowerment. Pakistani dramas like Dhoop Kinare and Tanhaiyan weren’t just stories, they were the literal standard for the women of that time.

Fast forward to 2025, and the picture is far bleaker.

Today, the damsel in distress and toxic alpha male trope is the typical storyline. With all their high-definition camera work and painfully long OSTs, the dramas these days seem less interested in empowering women and more focused on emotionally shackling them, often under the pretext of love.

The worst part? This is incredibly dangerous for a society that is already plagued with such toxic stereotypes.

From Empowerment to Endurance

Today, Pakistani dramas are shedding light on dark themes like abuse, manipulation and misogyny, but, sadly, in the worst way possible. They are not being addressed, instead, they are being glorified.

Shows like Tere Bin and Mann Mast Malang (a recent drama making headlines for all the wrong reasons) are prime offenders. In these storylines, the “hero,” who is almost always a violent, possessive man-child that stalks, coerces and emotionally terrorises his love interest and the female lead ends up falling for him.

And we are supposed to believe this is true love. Why? Because he broods handsomely? Because he sheds a single remorseful tear in episode 20 before returning to his alpha male antics?

That’s one way to feed us the toxic narratives that we already suffer the consequences of on a wide scale.

The Allure of the ‘Toxic Hero’

Let’s be honest, the bad boy trope is not new, nor is it unique to Pakistan. But Pakistani dramas have taken it to a dangerous extreme. The romanticism of control (where jealousy is mistaken for love and silence is a sign of virtue) is fed to millions of viewers as ideal relationship behaviour.

Female viewers, many of whom look to dramas for a reflection of their lives or possibilities beyond them, are instead being fed a steady diet of distorted affection.

The endgame is always the same: the woman must suffer, forgive and eventually be rewarded with her abuser’s love. Her strength is measured not by how she asserts herself, but by how much she can endure.

And God forbid she walks away because that would be too empowering. Just look at this “best scene”, for example.

The Writer’s Responsibility

This regression isn’t accidental. It’s a reflection of a writer’s choice, a producer’s priority, and a channel’s chase for TRPs.

When drama plots equate male aggression with romance, they send a chilling message: if he hurts you, he probably loves you, and if he is being toxically dominant, then he is definitely your soulmate.

Such dramas don’t just romanticise aggression, they desensitise audiences to it.

Writers must stop hiding behind the excuse of “audience demand.” The audience responds to what they’re shown repeatedly. It’s not a demand; it’s conditioning. Our dramas have been training women for years to believe that love means sacrifice, even of one’s dignity and safety.

We need new narratives. Ones where women leave toxic relationships, where men are emotionally intelligent and where love is rooted in mutual respect — not power games. Why? Because life imitates art more than art imitates life.

Not All Hope is Lost

Alas, not all is bleak. Dramas like Dar Si Jati Hai Sila and Udaari have dared to confront abuse without glamorising it. They showed women finding their voice and reclaiming their agency. But these examples are far and few between in a sea of melodramatic sob-fests.

Pakistani dramas once had the power to spark change. They challenged cultural norms, gave women role models, and offered more than just love stories. Many underrated dramas are major examples of such scripts.

A woman with dreams, ambition and boundaries isn’t a threat to the narrative. Perhaps, she is the narrative.

Stay tuned to Brandsynario for the latest news and updates.

Inside Operation Spiderweb: Ukraine’s Sneak Drone Attack in Russia

By
Usman Kashmirwala
-
inside-operation-spiderweb-ukraines-sneak-drone-attack-in-russia

In a bold new tactic, Ukraine launched a drone attack on four key airbases deep inside Russian territory—some 3,000 miles from the front lines. The operation, code-named Spiderweb, is the most daring since the war began and shows Kyiv will keep the pressure on Moscow even as battles drag on and peace talks stall.

Belaya, Olenya, Dyagilevo Among Key Targets

The Ukrainian Security Service (SBU) confirmed the strikes hit strategic targets including Belaya Air Base in Irkutsk, Olenya in the Arctic Circle, Dyagilevo in western Russia and Ivanovo.

Videos verified by CNN show smoke rising from runways and aircraft—TU-95 bombers and an A-50 surveillance plane—engulfed in flames.

inside-operation-spiderweb-ukraines-sneak-drone-attack-in-russia
Inside Operation Spiderweb

Ukraine used 117 drones hidden inside mobile wooden homes on trucks. They planned the attack over months. When ready, the roofs of the homes were opened remotely and the drones launched in waves.

Following the attack, Russia was caught off guard. The damage done is estimated at $7 billion and 34% of Russia’s cruise missile carriers.

Strike Overshadows Fragile Peace Talks

The attack comes as Russia and Ukraine are set to resume peace talks in Istanbul, a process already under strain. Ukrainian President Volodymyr Zelensky called the mission “absolutely unique” while the SBU said “we will strike them at sea, in the air and on land.”

Russia’s Ministry of Defence said several aircraft were damaged but called the attack a “terrorist” act. They claim some drones were intercepted, and no one was killed. But the damage to aircraft and infrastructure is clear in satellite imagery and social media footage.

War Expands While Diplomacy Falters

The attack came after Russia’s record-breaking drone attack on Ukraine just days ago—472 drones in one night—and a missile strike on a Ukrainian training site that killed 12 and wounded over 60.

war-expands-while-diplomacy-falters
War Expands While Diplomacy Falters

Peace talks now go forward under a cloud of violence. Ukraine’s demands remain firm: a full ceasefire, prisoner exchange and return of kidnapped children.

However, with Putin absent from talks and Trump getting impatient with Russia’s position, the road to peace looks uncertain.

Ukraine’s latest move may be retaliation—it’s a message that the war has gone beyond the front lines and Kyiv is not backing down.

Stay tuned to Brandsynario for latest news and updates

How to Check Filer Status on FBR

By
Areeb Asif
-
how-to-check-your-filer-status-on-fbr

Listen! Everything these days has gotten digitalised and you know what this means? Stricter check and balance and surveillance by the government. Gone are the days when people used to do tax evasion due to outdated systems.

Today, it’s the bare minimum to stay informed about your filer status with the FBR (Federal Board of Revenue). But how to check filer status, though?

How to Check Filer Status with Different Methods

Well, the FBR offers several convenient methods to check if you’re a registered filer with no jargon or confusion. Let’s walk you through each one of them.

Method # 01: Online Verification via FBR Website

This is probably the most direct and reliable way on how to check filer status online.

Here is how you can do it:

  1. Visit the New FBR IRIS website: Go to the new FBR IRIS website with this link: https://iris.fbr.gov.pk/#verifications. Even from the official website of FBR, you will be directed to this.
  2. Access the Online Verification Service: Scroll until you find the option “Online Verification Services“.
  3. Enter your information: Here, you will be required to fill in the following information:
    • Computerised National Identity Card (CNIC) number (for individuals and locals), then enter the current date
    • National Tax Number (NTN) (for businesses or Associations of Persons (AOP))
    • Passport number (for non-residents)
  4. Select the appropriate parameter type: Choose the correct option for Parameter Type (NTN, CNIC, or Passport No.) from the dropdown menu. After this, enter the correct Captcha and click verify.
  5. Review the results: The system will display your filer status, showing whether you are an active taxpayer or not.
filer-status-verification-through-website
Filer Status Verification Through Website

Method # 02: SMS Verification

Don’t have internet access or facing problems with the website? Well, there is an SMS verification method (it can’t be more convenient than this).

Here is what needs to be done:

  1. Open your messaging app.
  2. Type: ATL <space> your 13 digit CNIC number (no dashes).
  3. Send it to 9966.
  4. You’ll get a reply with your current filer status.

See! It’s so fast and simple, and this one will work on any phone!

filer-status-verification-through-sms
Filer Status Verification Through SMS

Method # 03: FBR Tax Asaan Mobile App

The Tax Asaan App is FBR’s official mobile app, designed for everything tax-related (including checking your filer status).

How to check via the app:

  1. Download the Tax Asaan App (from the google play store and app store)

  2. Open the app and tap on “Active Taxpayer List.”

  3. Enter your CNIC, NTN, or Passport number to check your filer status.

fbr-tax-asaan-mobile-app
FBR Tax Asaan Mobile App

Method # 04: Downloadable Excel List

FBR also releases a downloadable Excel sheet (active taxpayer list) of all active taxpayers on their website. This list is updated every Monday and published annually on March 1st for the previous tax year.

How to use it:

  1. Visit FBR’s ATL section.
  2. Select on the “check active taxpayer status” option from the content section.
  3. From there, you will need to scroll until you reach the heading: “check active taxpayer status” by downloading ATL.
  4. This will have the downloadable excel file
  5. Download the file and then use the search function (Ctrl+F) to find your CNIC.
downloadable-excel-list
Downloadable Excel List
Note: This method will not be the fastest as the website is a little confusing in the start but it’s still an option if you need offline access.
downloadable-excel-list-link
Downloadable Excel List Link

Why is Filer Status Important?

I know that while people have normalised avoiding tax filing, it’s pretty difficult to stay true to your duty and stay informed. But it is all worth it! Here is why:

1. Lower Tax Rates For You

If you’re a filer, you’ll enjoy significantly lower tax rates on and you know what this means? More money share left for yourself. These include:

  • Bank transactions
  • Property purchases
  • Vehicle registration
  • Dividend income
  • Cash withdrawals

2. Better Access to Financial Services

Filers can avail of various government incentives and schemes designed to benefit compliant taxpayers.

Planning to:

  • Apply for a loan or credit card?

  • Register a business?

  • Open a corporate bank account?

Most banks and financial institutions also prefer (or even require) you to be an active taxpayer.

3. Legal Compliance and Peace of Mind

Pakistan’s tax system is becoming increasingly digitised and integrated. That means the FBR is watching more closely than ever, and being a non-filer might raise a few eyebrows.

Advantages of being a filer:

  • You stay on the right side of the law, and there are fewer legal hurdles.

  • You avoid potential penalties or audits.

4. Participation in the Documented Economy

Being a filer also means you’re contributing to the country’s economic development. Every tax return filed helps build a better infrastructure, healthcare, education and public services.

Plus, it allows you to be eligible for government tenders, business licenses and other perks that only compliant citizens can enjoy.

Not on Active Taxpayer List (ATL)? What to Do

Well, there are two conditions for this situation. First one can be that you did file your taxes and there is just a technical error or the information is yet to be updated (I have elaborated on this below) so it’s not a big deal.

The other one can be that you didn’t file your taxes to start with and have a non-filer status.

For this, you will need to become a filer as urgently as you can. Otherwise, embrace yourself for the following issues:

  • Higher tax rates.
  • Restricted investment opportunities.
  • Trouble registering vehicles or property.

Common Issues and their Solutions

Many people often get confused when they face certain problems. Here are the most common issues along with their solutions to make the process easier.

Incorrect CNIC Entry

Many people always get stuck in a stand still due to incorrect CNIC entry and they often don’t understand what they did wrong. CNIC is the most important in any tax related or legal compliance procedure so even the slightest of mistake will give you and error.

Solution

Enter your CNIC number correctly without any dashes, and before moving forward always re-check it thrice. This way you won’t be frustrated in the end.

Website Downtime

The FBR website might experience downtime during peak hours. This is very common and no you don’t need to get annoyed at it as any website can lag of get down when there is too much traffic on it.

Solution

Always try checking your status during off-peak hours; the time periods where you might think people aren’t necessarily using the website. Doesn’t work? Well just use the SMS option instead.

Outdated Information

Recently updated your tax return but it still shows outdated information or doesn’t show your CNIC on the Active Taxpayer List? Well it’s nothing to be panick about as things require some time to get updated, especially formal processing as everything needs to be accurate in it.

Solution

If you just filed your return, wait for 1-2 weeks for your name to appear in the ATL.

Final Verdict

Checking your filer status isn’t rocket science anymore. It just requires some time and diligence, that’s it. Hopefully, all the methods provided above helped you understand how to check filer status and now you will stay updated. For more information and updates, always refer to the official FBR website.

Frequently Asked Questions (FAQs)

Here are some questions that people often have regarding checking filer status.

Q- How Can I Check My NTN Registration Online?

Ans: Visit FBR Online Verification or IRIS 2.0. Scroll Down the page and you will see Online Verification. To find NTN number, click on the “Taxpayer Profile Inquiry” option from the left sidebar.

Q- How to Check CNIC Status?

  • Open your mobile message app.
  • Enter your application tracking ID and send it to 8400.
  • You will receive a message from NADRA containing all the details regarding the status of your application for CNIC.

Q- What is Late Filer Status in FBR?

Ans: A taxpayer becomes a Late Filer if failed to file one of the last three tax returns by the due date or extended deadline.

Q- What is the NTN number?

Ans: The NTN or National Tax Number in Pakistan is a unique identification number assigned by the Federal Board of Revenue (FBR) to individuals, businesses and other entities.

This number serves as a means to track and monitor tax compliance, ensuring that taxpayers meet their obligations under Pakistan’s tax laws.

Q- How Do I Become a NTN Filer?

Ans: Once you have verified that you are eligible for Tax filing, you will have to gather all the important prerequisites. You will need:

  • Computerised National Identity Cards (CNICs)
  • National Tax Number (NTN)
  • Proof of Income
  • Bank Statements
  • Proof of Tax Deductions and Credits
  • Dependent Information
  • Property & Asset Details
  • Registered Phone Number

These documents will allow you to become an NTN filer in Pakistan.

Stay tuned to Brandsynario for the latest news and updates.

Heinrich Klaasen Bids Farewell to International Cricket

By
Web Desk
-
heinrich-klaasen-bids-farewell-to-international-cricket

Heinrich Klaasen, South Africa’s explosive middle-order batter and dependable wicketkeeper, has announced his retirement from international cricket with immediate effect.

Yep, it’s official. No farewell match. No grand exit. Just a heartfelt Instagram post from a man who’s always let his bat do most of the talking.

“A Sad Day” — But One of Peace

In his emotional message, the 33-year-old called it a “sad day” but shared that he made the decision with a sense of peace.

“It took me a long time to decide what’s best for me and my family for the future,” Klaasen wrote. “It was truly a very difficult decision, but also one that I have absolute peace with.”

And you can feel that this wasn’t a decision made lightly. After all, Klaasen wasn’t just another name on the team sheet. He was someone who fought hard for his place, earned every cap, and made every opportunity count.

The Road Less Travelled — And Fully Owned

Klaasen’s journey wasn’t your typical Proteas fairytale. He debuted in 2018, relatively late at 26, during a tough ODI series against India. From there, he clawed his way into all three formats — something many can only dream of.

And even though his Test career was brief (just four matches), his impact in ODIs and T20Is was hard to miss.

 

View this post on Instagram

 

A post shared by Heinrich Klaasen (@heinie45)

The ODI Maestro South Africa Needed

Let’s talk numbers — because Heinrich Klaasen delivered them with both flair and ferocity.

In 60 ODIs, he smashed 2,141 runs at an average of 43.69 and a strike rate of 117.05. That’s elite-level stuff. Add to that four centuries and 11 fifties, and you get a player who consistently turned games on their head.

But no knock captured his magic better than the 174 off 83 balls against Australia at Centurion in 2023.

Let that sink in.
174 runs.
Just 83 balls.
The highest score ever at No. 5 in ODI history.

It was pure carnage, and anyone who witnessed it will tell you: that was Klaasen at his peak — destructive, calm, and completely in the zone.

The T20Is Accelerator

Klaasen might not have been the most consistent in T20Is, but when he got going, bowlers had no place to hide.

In 58 T20 internationals, he racked up 1,000 runs at a strike rate of 141.84, often playing the enforcer role in the middle overs. His average of 23.25 doesn’t tell the whole story — because Klaasen’s role was never about building innings. It was about breaking games open.

heinrich-klaasen-bids-farewell-to-international-cricket

A Career Built on Grit and Gratitude

In his retirement post, Heinrich Klaasen didn’t shy away from thanking those who believed in him, especially coaches who saw potential when others didn’t.

“My road to wearing the Proteas shirt was different than most… there were certain coaches in my career that kept believing in me – to them I will always be grateful.”

And perhaps what stood out the most was his sincerity. He called playing for the Proteas “the biggest privilege” and something he “dreamed about as a young boy.”

There’s something beautifully old-school about that kind of love for the badge.

Heinrich Klaasen may not have had the star power of an AB de Villiers or the global following of a Quinton de Kock, but he had something just as valuable — authenticity.

He played with heart. He stepped up when it mattered. And he gave fans countless reasons to cheer. So, here’s to Klaasen — the man who carved his own path, hit like a beast, and walked away with grace.

Stay tuned to Brandsynario for the latest news and updates.

Jake Paul Vows to Humiliate Cesar Chavez Jr. in the Biggest Fight of His Life

By
Usman Kashmirwala
-
Source: Sporty

Jake Paul is getting ready for what he terms the “biggest fight” of his professional career—a big-dollar bout against former WBC middleweight champion Julio César Chávez Jr.

To be held on June 28 in Southern California, the fight guarantees fireworks, and Paul is already bragging.

“Someone’s Getting Embarrassed”

In an interview earlier on TMZ Sports, the 28-year-old YouTuber-turned-boxer promised to “humiliate” Chávez Jr., saying this fight will be his coming-out party.

“It’s going to be a tough fight. Someone’s going to get embarrassed, and it’s not going to be me,” Paul told us. While conceding that Chávez Jr. has experience, Paul underscored that he feels he’s better prepared, more focused, and more lethal than ever.

jake-paul-vows-to-humiliate-cesar-chavez-jr-in-the-biggest-fight-of-his-life
Jake Paul Vows to Humiliate Cesar Chavez

Chávez Jr., 39, is no stranger to the ring. The son of Mexican boxing legend Julio César Chávez Sr., he brings with him a record of 64 professional fights. While he’s had a career filled with ups and downs, including criticism about his work ethic, Paul is not underestimating himself.

“I’ve heard he’s taking this fight more seriously than any in his career,” he noted.

More Than Just One Fight

The June 28 show, promoted by Paul’s Most Valuable Promotions (MVP), will also host the highly anticipated comeback of former UFC queen Holly Holm to the boxing ring.

Holm, most famous for her memorable knockout victory against Ronda Rousey in 2015, will battle Yolanda Vega in a 10-round pro fight—her first since 2013.

Holm’s comeback is just one element of Paul’s wider effort to develop women’s boxing via MVP, which has already promoted top-level events with Amanda Serrano. When asked if he would sign other top female fighters, like Claressa Shields, Paul teased that he’s willing—despite earlier jabs from Shields herself.

jake-paul-vows-to-humiliate-cesar-chavez-jr-in-the-biggest-fight-of-his-life

Eyes on the Title

For Paul, bragging rights are not everything. He feels beating an experienced fighter like Chávez Jr. will ultimately prove to the boxing purists and critics alike that he deserves their respect.

“This is my hardest opponent to date,” he said. “But it’s also my opportunity to show that I’m title-worthy.”

With both men psyched and much buzz around the undercard, June 28 is on track to be a career-defining night for Jake Paul—and maybe a turning point for his polarising yet developing boxing career.

Stay tuned to Brandsynario for latest news and updates

4.2% Growth? Pakistan’s Budget 2025-26 Just Made a Bold Move – But Can It Deliver?

By
Maham Hussain
-
4-2-growth-pakistans-budget-just-made-a-bold-move

On Monday, the Pakistan government announced its economic targets for the 2025–26 budget. It aims for the national economy to grow by 4.2% in the next fiscal year (Budget 2025- 26). At the same time, it plans to limit inflation to 7.5%, showing a cautious yet optimistic fiscal stance in response to global and local pressures.

To drive growth, the Pakistan government has set a 4.5% target for the agriculture sector. Cotton output should increase by 7%, while major crops are likely to rise by 6.7%.

The livestock sector is expected to grow by 4.2%, forestry by 3.5%, and fisheries by 3%. These sectors will steadily boost rural incomes and food supply.

The industrial sector aims to expand by 4.3%. Small-scale industries could grow strongly by 8.9%, and large-scale manufacturing by 3.5%.

Meanwhile, mining may grow by 3%, construction by 3.8%, and utilities like electricity, gas, and water by 3.5%.

Moreover, the services sector carries an overall growth target of 4%. Transport and communications may increase by 3.4%, and wholesale and retail trade by 3.9%.

The government also expects the information and communication sector to grow by 5%, along with financial services. Hospitality and food services may grow by 4.1%, helping boost tourism and employment.

Public administration is expected to rise by 3%, while real estate aims for 4.2% growth. Health services may grow by 4%, and education is targeted at 4.5%, reflecting a focus on human development.

In terms of investment, the government aims for a total investment-to-GDP ratio of 14.7%. Out of this, private investment accounts for 9.8%, and public investment for 3.2%. It also expects national savings to reach 14.3% of GDP, which would support internal financing needs.

Stay tuned to Brandsynario for the latest news and updates.

Bilawal-Led Delegation Meets UNSC Leaders Today

By
Yousuf Yaseen
-
bilawal-led-delegation-meets-unsc-leaders-today

A delegation led by Bilawal Bhutto Zardari is starting its official meetings at the United Nations today (June 2).

The group is set to meet ambassadors from all 14 member states of the UN Security Council, including the five permanent members. Bilawal and Senator Sherry Rehman have already reached New York, with others expected to join on later flights.

The delegation also includes Hina Rabbani Khar, Dr Musadik Malik, Khurram Dastgir Khan, Bushra Anjum Butt, Tehmina Janjua and Jalil Abbas Jilani.

Another team, led by Special Assistant to the Prime Minister Syed Tariq Fatemi, will visit Moscow from June 2, according to a statement by the Ministry of Foreign Affairs.

The main aim of these delegations is to present Pakistan’s position on the recent military confrontation with India and counter New Delhi’s version of events.

The group will also meet the UN Secretary-General, the President of the UN General Assembly and Chinese and Russian ambassadors.

Other planned meetings include those with ambassadors from OIC and Non-Aligned Movement countries.

Focus on Narrative and Global Outreach

The delegation will speak at the United Nations Correspondents Association (UNCA) and also meet Pakistani journalists.

However, there is no information yet on any meetings with American media, human rights groups or media accuracy organisations regarding disinformation from Indian media.

Some observers have raised concerns that most meetings are with countries already sympathetic to Pakistan’s stance. Despite President Trump’s remarks, it’s still unclear if anyone from his administration will meet the delegation.

There are reports of a think tank meeting on June 5.

Meanwhile, Indian leader Shashi Tharoor is set to visit Washington after a Latin America tour, and India’s Foreign Secretary Vikram Misri is already in Washington.

The recent confrontation began after a terror attack in Indian-occupied Kashmir that killed 26 tourists.

India blamed Pakistan without evidence. Pakistan responded with “Operation Bunyan-ul-Marsoos”, downing six IAF jets and ending the conflict with a US-brokered ceasefire on May 10.

ISPR confirmed 53 Pakistani deaths, including 13 military personnel and 40 civilians.

Stay tuned to Brandsynario for the latest news and updates

‘Big Show’ Glenn Maxwell Announces Retirement From ODI cricket

By
Web Desk
-
glenn-maxwell-announces-retirement-from-odi-cricket

In a move that tugs at both nostalgia and logic, Glenn Maxwell has officially announced his retirement from one-day international (ODI) cricket. The Australian match-winner, entertainer, and often-underestimated all-rounder says it’s time to move on — but on his own terms.

From Wild Card to World Cup Hero

Maxwell’s ODI journey was anything but linear. He burst onto the scene back in 2012 — selected, in his own words, “ahead of my time and out of the blue.”

Few could have predicted back then that this energetic Victorian would go on to carve out one of the most unique and explosive ODI careers in Australian cricket history.

Over 149 ODIs, Maxwell delivered chaos and calm in equal measure. He scored 3,907 runs at a strike rate of 126, second only to West Indies’ Andre Russell, and claimed 77 wickets with his often-overlooked off-spin.

But if there’s one match that will forever define his legacy, it’s the 2023 World Cup clash against Afghanistan in Mumbai.

The Cramp-Filled Miracle.

Picture this: Australia 91 for 7 chasing 293. The World Cup campaign hanging by a thread. Glenn Maxwell walks in, battles scorching heat, full-body cramps, and a relentless Afghan bowling attack. What followed was the stuff of legends.

A 201-run stand with Pat Cummins, who contributed a modest 12. A staggering 201 not out off 128 balls. The first double hundred by an Australian in ODIs. And arguably, the greatest ODI innings ever played.

That knock didn’t just save a match — it reignited Australia’s World Cup run, which eventually culminated in a stunning title win over India in Ahmedabad.

Why Now?

Speaking on The Final Word Podcast, Maxwell gave a candid insight into why he’s stepping away now — and not two years later at the 2027 World Cup.

“I felt like I was letting the team down a little bit with how the body was reacting to the conditions,” he admitted, referencing his struggles during the Champions Trophy and the lingering effects of a serious leg injury.

“I didn’t want to just hold on for a couple of series and almost play for selfish reasons.”

Instead of clinging on, Maxwell is choosing to make space for the next generation, allowing selectors the runway to groom a successor well in time for the next ODI World Cup.

That kind of self-awareness is rare in modern sport. And refreshing.

Glenn Maxwell Isn’t Done Yet

While the 50-over chapter is closed, the story is far from over. Maxwell will now focus on Australia’s T20 World Cup 2026 campaign, along with his Big Bash League duties and other global T20 gigs.

That means fans still get to see the Big Show in full flight — just in shorter bursts. And if history tells us anything, it’s that Glenn Maxwell doesn’t need much time to change a game.

As Maxwell looked back on his ODI journey, his words were tinged with both gratitude and humility.

“I was just proud to be playing a couple of games for Australia. I thought I was just going to have that.”

Stay tuned to Brandsynario for the latest news and updates.

Salman Ali Agha Comments On Rumours of Unfollowing Babar Azam

By
Web Desk
-
truth-behind-social-media-attack-on-salman-ali-agha-salman-ali-agha-to-lead-pakistan-t20i-squad-against-new-zealand-babar-azam

Social media has a knack for blowing things out of proportion — and this week, it nearly turned a friendship into a feud. After a few eagle-eyed fans noticed that Pakistan T20I captain Salman Ali Agha doesn’t follow Babar Azam on Instagram, rumours started flying.

Some speculated that the new skipper had unfollowed his childhood friend after taking over the reins and that Babar’s absence from the T20I squad was somehow personal.

But Salman didn’t let the buzz go unchecked for long.

Salman Ali Agha Sets the Record Straight

Speaking to reporters after Pakistan’s 3-0 T20I whitewash of Bangladesh, Salman Ali Agha addressed the rumour head-on — and with a smile.

“Babar and I go way back — we’ve been friends since 2008, from our school days,” Salman clarified during the post-match press conference in Lahore.

“There was no social media back then, and to be honest, I never followed him online. So the talk about unfollowing doesn’t even make sense.”

That’s as straightforward as it gets. No drama, no hidden agendas — just another case of social media spinning stories out of thin air.

On the Field: Pakistan’s Fresh Energy Pays Off

While the internet was busy speculating about off-field relationships, Salman’s young team was doing all the talking on the pitch.

Pakistan dominated the series against Bangladesh, winning 3-0 with a bold, aggressive brand of cricket that fans haven’t seen in a while. And the new skipper couldn’t be prouder.

“I’m really pleased with how the youngsters have stepped up. Our goal is simple — we want to play cricket that entertains the fans and puts the opposition under pressure,” he said.

Eyes on the Road Ahead

The captain was quick to shift focus toward upcoming challenges. Pakistan now heads to Bangladesh again, followed by a tour of the West Indies. With spin-friendly pitches expected in both regions, Salman Ali Agha hinted at some tactical flexibility.

“We’ll be heading to Bangladesh next, then to the West Indies. The pitches there could demand more spin options,” he noted.

And while the Asia Cup is still up in the air, Dubai seems like a likely host — a venue Salman believes suits Pakistan well.

Final Word: No Drama, Just Cricket

So, to everyone refreshing Instagram feeds and chasing rumours — Salman Ali Agha has spoken. There’s no rift with Babar Azam. Just two longtime friends going through different phases in their careers.

And more importantly, under Salman’s leadership, Pakistan’s T20I team is starting to look exciting again. Young guns, bold cricket, and a clear message: we’re here to entertain and win.

Stay tuned to Brandsynario for the latest news and updates.

Karachi Shaken by Third Earthquake in 24 Hours

By
Yousuf Yaseen
-
karachi-shaken-by-third-earthquake-in-24-hours

Karachi experienced a third mild earthquake on Monday morning. According to the Seismological Monitoring Centre, a magnitude 3.2 earthquake was recorded in the Landhi and Malir areas.

The epicentre was near Quaidabad, and the depth measured 10 kilometres.

Residents from Landhi and Malir reported feeling the tremors at approximately 10:25 am. So far, there have been no reports of casualties or property damage.

On Sunday, two mild earthquakes had already been recorded in Karachi, which raised concern among the public about the ongoing seismic activity.

Late Sunday night, tremors were felt in several neighbourhoods, including Majeed Colony, Sherpao, Quaidabad, Landhi and Malir.

During the incident, the call to prayer was heard echoing through mosques.

CCTV footage from Quaidabad captured the moment when the tremors occurred. The Seismological Center confirmed that the quake was recorded at 1:06 am with a magnitude of 3.2.

Its epicentre was near Gadap Town, and it had a depth of 12 kilometres.

No loss of life or damage to buildings has been reported in connection with this incident.

This string of thee mild earthquakes has left Karachi residents concerned about unusual seismic activity in the region.

Stay tuned to Brandsynario for the latest news and updates

PM Shehbaz, Army Chief to Crush Indian-Backed Terror in Balochistan

By
Maham Hussain
-
pm-shehbaz-army-chief-to-crush-indian-backed-terror-in-balochistan

At Zehri Auditorium in Quetta, PM Shehbaz Sharif and Army Chief Field Marshal Syed Asim Munir addressed a grand jirga of tribal elders. They vowed to eliminate terrorism and dismantle Indian-sponsored proxy networks in Balochistan.

The Prime Minister’s Office said the jirga aimed to deepen engagement with tribal leadership while addressing current security challenges. Attention centred on Indian-funded groups that attempt to disrupt peace and halt progress in the region.

Blaming India directly, PM Shehbaz said terrorist organisations were exploiting local issues to gain public support. He named one such group as “Fitna Al-Hindustan.”

“The enemies of peace will find no room to operate inside Pakistan,” he declared. With total public backing, the government, armed forces, law enforcement, and administration would finish this fight and defeat terrorism completely.

He also commended tribal elders for supporting national unity. Maintaining close ties with communities, he noted, was key to isolating terrorist elements and denying them influence.

“We have to make sure every citizen benefits from the trickle-down impact of government development programs,” he said.

“Historically, the people of Balochistan have helped to preserve Pakistan’s integrity; we expect their ongoing alertness against foreign-backed subversion.”

Army’s Response to Proxy Warfare

Field Marshal Munir, while addressing the jirga, warned of India’s direct involvement in a proxy war. “This Indian-sponsored proxy war is no more covert; it is an open and wicked act of terrorism targeting our people, our development, and our peace,” he said.

According to him, the army holds solid proof of Indian support for terrorist groups in Balochistan.

He assured, “The Pakistan Army, with the unflagging support of the country and the bold Baloch people, will face and destroy every opponent, foreign or domestic, that dares to challenge our sovereignty.”

Both leaders saluted the courage of law enforcement and security personnel. PM Shehbaz promised full state support for the families of martyrs. He vowed that terrorists, along with their facilitators, would face justice.

The jirga concluded with tribal elders pledging their full support to the government and military for peace and development.

Earlier that day, PM Shehbaz visited the Command and Staff College Quetta. He interacted with faculty and student officers and highlighted the need for defence excellence.

He stressed strategic readiness, especially in areas like Balochistan, where Indian proxies continue efforts to destabilize the country.

Stay tuned to Brandsynario for the latest news and updates

Nawaz Sharif Arrives in London for Medical Check-Up

By
Maham Hussain
-
Nawaz Sharif Arrives in London for Medical Check-Up

Former Prime Minister and PML-N President Nawaz Sharif reached London after flying in from Minsk, Belarus. He landed at Luton Airport on a chartered flight. Pakistan’s High Commissioner to the UK, Dr. Faisal, received him upon arrival.

After landing, Nawaz Sharif travelled to the Avenfield Apartments with his son Hassan Nawaz. According to party sources, he plans to undergo medical checkups and celebrate Eid in the UK. Additionally, he will attend political meetings during this two-week visit.

While speaking to the media in London, he responded to reports about his health. “My health is absolutely good; false news has been spread,” Nawaz said. He made it clear that the rumours had no truth.

He also took the opportunity to praise Prime Minister Shehbaz Sharif. “Prime Minister Shehbaz Sharif is doing a great job and has gotten the wobbling economy back on its feet,” he said.

Nawaz emphasised that Pakistan is moving in the right direction under Shehbaz’s leadership.

Moreover, he encouraged citizens to support national progress. He added that every decision by the government is being made “on merit,” which ensures transparency and fairness.

He further praised Punjab Chief Minister Maryam Nawaz for her performance. “Maryam is not doing anything in Punjab that goes against merit,” he noted. Nawaz stated that she has introduced fresh development benchmarks in the province.

Turning to Lahore’s development, he said several projects are underway to restore its original charm. “We will restore Lahore to its natural condition,” he promised. These efforts reflect the party’s focus on urban renewal.

When asked about Pakistan International Airlines, Nawaz called for strict action. He demanded accountability for those responsible for the national airline’s decline. During his visit, he will meet his personal doctor, Dr. Adnan, for regular tests.

Stay tuned to Brandsynario for the latest news and updates

Bilawal-Led Delegation Arrives in US To Counter India’s Narrative

By
Maham Hussain
-
bilawal-led-delegation-arrives-in-us-to-counter-indias-narrative-on-recent-conflict

Leading a major parliamentary team, former foreign minister and Pakistan Peoples Party Chairman Bilawal Bhutto-Zardari has landed in New York. This begins Pakistan’s diplomatic campaign following some recent tensions with India.

The delegation includes senior politicians Hina Rabbani Khar, Dr. Musadik Malik, Khurram Dastgir Khan, Bushra Anjum Butt, Tehmina Janjua, and Jalil Abbas Jilani.

Before June 2, the delegation will confer with UN Secretary-General António Guterres and the President of the UN General Assembly, Philemon Yang. They will also meet the UN Correspondents Association and update the Organisation of Islamic Cooperation ( OIC ).

Their aim is to offer Pakistan’s perspective on the latest military conflict and rebut India’s narrative.

The delegation will be in Washington, DC June 3 to 6. Including members of Congress and think tank representatives, they intend to meet with American officials. Bilateral relations and regional security issues will take centre stage in these sessions.

Brokered with US help, May 10 saw a ceasefire agreement between India and Pakistan. Islamabad’s dedication to peaceful solutions and world involvement is reflected in Pakistan’s delegation. Additionally, the team hopes to strengthen diplomatic relations overseas.

Later, the delegation will travel to European capitals to better clarify Pakistan’s stance on regional matters. This diplomatic trip shows how Pakistan plans to solve problems by means of dialogue and collaboration.

The report, dated June 1, 2025, includes photos shared on Bilawal Bhutto-Zardari’s official Instagram account.

Stay tuned to Brandsynario for the latest news and updates

Imran Khan’s Release Before Eid al-Adha Ruled Out

By
Maham Hussain
-
imran-khans-release-before-eid-ul-adha-ruled-out-no-deal-offered

NAB and government sources have denied rumours about releasing PTI founding chairman Imran Khan before Eid al-Adha. The News reported on Sunday that PTI officials also don’t expect his release.

Media and political circles have been buzzing with talk of a possible deal or court decision that could free Imran Khan early. But authorities have shut down those claims.

A NAB source confirmed, “No notice has been sent to NAB in any issue which might affect his bail or release before Eid.” He also said the court must hear the prosecution before granting relief, and that hasn’t happened yet.

Government officials repeated the denial. One senior official clearly said, “On the table, nothing is known, negotiated, or offered.”

Outside the Anti-Terrorism Court in Rawalpindi, Khan’s lawyer Naeem Haider Panjotha told reporters the release rumours are baseless. He said, “There is no offer, either in deals or in leniency. Rumours have no foundation.”

Despite clear statements, some PTI leaders and media analysts still believe Khan could get bail before Eid. They are hoping the Islamabad High Court hearing on June 5 will help.

Khan and his wife, Bushra Bibi, have asked the court to suspend their sentence in the Toshakhana case.

However, NAB sources said the court hasn’t issued a notice yet. Legal experts also pointed out that these cases usually take time and go through multiple hearings.

The larger legal situation also blocks any quick relief for Khan. The Islamabad High Court recently stated it won’t likely hear Khan’s appeal in 2025. He’s challenging a 14-year sentence in the £190 million Al-Qadir Trust case.

The IHC registrar’s office reported that Khan’s January 2025 appeal is still in the motion stage. The court is following a policy that prioritises older appeals.

Right now, the IHC is handling 279 convict appeals. These include 63 death penalty cases and 73 life sentences. Because of this backlog and NJPMC’s directive to handle older cases first, the court won’t hear Khan’s appeal this year.

Stay tuned to Brandsynario for the latest news and updates

Modi Govt. Misled Public on Air Clash, Says Congress

By
Maham Hussain
-
modi-govt-misled-public-on-air-clash-says-congress

Congress President Mallikarjun Kharge charged Prime Minister Narendra Modi’s administration with having “misled the country” about the loss of Indian planes during the recent war with Pakistan.

This statement came after India’s top general admitted Pakistan shot down Indian fighter jets, but did not give exact numbers.

Kharge tweeted on X, “The Modi government has misled the country. The fog of battle is clearing now.”

He said India’s Chief of Defence Staff (CDS), General Anil Chauhan, admitted this during an interview in Singapore. Kharge added that these events raise serious questions that need answers.

He demanded that Parliament hold a Special Session immediately. Furthermore, he urged “a thorough examination of defence readiness by an autonomous expert committee,” similar to the Kargil review committee.

Uttam Reddy, Telangana’s Minister and Congress leader, also called for transparency. According to Deccan Herald, Reddy said, “The government must stop denying that the fighter planes were downed. The CDS himself noted that.”

Reddy, a former air force pilot, noted Air Marshal Bharti had also hinted at this in a briefing with the DGMO.

On May 6-7, the Pakistan Air Force shot down Indian jets. This happened after India launched missile strikes at six Pakistani sites: Subhan Mosque in Bahawalpur’s Ahmedpur East, Bilal Mosque in Muzaffarabad, Abbas Mosque in Kotli, Umalkura Mosque in Muridke, the village of Kotki Lohara in Sialkot district, and Shakargarh.

Within 40 minutes, Pakistan downed six Indian jets—three Rafale fighters, one Su-30MKI, one Mirage 2000, and one MiG-29. Importantly, none of Pakistan’s planes crossed the border or engaged in direct combat.

Then, on May 8, India sent drones that Pakistan intercepted. On May 9-10, both countries struck each other’s airbases. However, after the U.S. stepped in and brokered a ceasefire on May 10, the fighting stopped.

This ceasefire came after a week of rising tension. India had continued strikes even though Pakistan requested a neutral probe into the Pahalgam attack.

Stay tuned to Brandsynario for the latest news and updates

Explosion Hits Rescue 1122 Building in Bannu

By
Maham Hussain
-
explosion-hits-rescue-1122-building-in-bannu

An explosion hit a Rescue 1122 building under construction in the Nekam Kaki area of Bannu, Khyber Pakhtunkhwa.

Local police said terrorists planted an explosion inside the structure, causing significant damage. However, no casualties have been reported so far. Authorities are investigating to uncover details and the motive behind the attack.

In a separate string of attacks over 24 hours in Bannu, armed assailants killed at least seven people, including police officers. According to the police spokesperson, five others, including civilians and policemen, sustained injuries in the firing incidents.

Back in April, terrorists attacked the Saddar Police Station in Bannu. The assault injured Station House Officer (SHO) Waseem Sajjad and Constable Hayatullah. Officials shifted both to the District Headquarters (DHQ) Hospital for medical treatment.

In response, police forces returned fire and killed one attacker, though another managed to escape. Deputy Inspector General (DIG) Sajjad Khan and District Police Officer (DPO) Saleem Abbas Kulachi visited the hospital to support the injured officers.

On April 22, Khyber Pakhtunkhwa police foiled a major terrorist attack on the Dharey Pul police post in Bannu. The Central Police Office (CPO) said police on duty acted swiftly and stopped the attempt.

The CPO reported that a group of 18 to 19 terrorists tried a coordinated attack. Some came on eight motorcycles, while others crawled toward the post. They opened fire from different directions.

The attackers, linked to Fitna al-Khawarijs, aimed to destroy an IT camera during the strike. However, a strong police response forced them to retreat without completing their objective.

Stay tuned to Brandsynario for the latest news and updates

Dr. Abdul Qadeer Khan Cannot be Called a ‘Hero’: Rana Sanaullah

By
Yousuf Yaseen
-
dr-abdul-qadeer-khan-cannot-be-called-a-hero-rana-sanaullah

PML-N leader Rana Sanaullah said Dr Abdul Qadeer Khan played an important part in developing Pakistan’s atomic bomb, but said he should not be called a “hero.”

In a recent interview, Sanaullah stated, “The credit for initiating Pakistan’s nuclear programme goes to Zulfikar Ali Bhutto. However, starting a programme and developing it are not as significant as reaching the moment when a state declares itself a nuclear power through a successful test.”

He explained that the most important moment for Pakistan’s nuclear power came on May 28, 1998, when nuclear tests were carried out under the leadership of then-Prime Minister Nawaz Sharif.

“Had that moment not come then, it might still have been delayed to this day,” he stated.

In response to some claims that Nawaz Sharif did not want to conduct the nuclear tests, he denied them. “How could the Prime Minister of the country oppose it? These claims are made out of jealousy,” he said.

Sanaullah said Dr Abdul Qadeer Khan received the credit he deserved. He added, “He will always be remembered for his role. However, he cannot be given the title of a leader or called a hero. If anyone deserves to be called the hero of Pakistan’s nuclear programme, it is Nawaz Sharif.”

Stay tuned to Brandsynario for the latest news and updates

123...1,046Page 1 of 1,046
Brandsynario is a unique, interactive online publishing house that presents integrated and updated news and information concentrating on brands’ marketing activities.

Facebook Instagram Linkedin Twitter Youtube
© 2025 Brandsynario