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Celebrate Women’s Day With Super Habib Oil

Women, the most undervalued creation in the eye of the world, yet the most powerful human being that possesses the potential to conquer everything that comes their way. These delightful souls have the ability to make everyone’s life better just by being in it. Whether she is a housewife, a sister, a working woman, or a full-time mother; she is making a significant contribution to our lives and for that, she needs to be cherished.

This International Women’s Day, Habib Oil is honoring all women on their special occasion with a message of love and appreciation. Their recent campaign is focused on all the superwomen “Jo har zimmaydari bakhoobi nibhati hai. Isilie kehte hain harr kamyabi k peche aik aurat ka hath hota hai.” Just a little gesture of love and appreciation goes a long way especially for the women.

HOM’s message this year is profound as always. It is crucial to take care of these selfless ladies with Habib’s pure and double refined cooking oil, made with 100% natural ingredients and Vitamins A, D, and E which help in building stronger bones and teeth formation just like the bond we all share with our special ladies. Grab a bottle from a wide range of Habib cooking oil with convenient and easy-to-pour packaging, show your love and culinary skills through food, appreciate their presence in your life that sometimes we take for granted.

This year, let us all commit to acknowledging, appreciating, and supporting women every day. Anything we do for them must come from the heart because they deserve nothing less. Akhir, ye dil ka mamla hai.

New SOPs Released For Mobile Sale & Purchase In Karachi

According to the details, the Karachi Electronic Dealers Association has come up with a big decision. The measure will help to stop the sale of snatched mobile phones. As a result, no one will be able to sell mobile phones except the citizens of Karachi.

Karachi Electronics Dealers Association has adopted new SOPs. The SOPs were formulated after consultation with Karachi Police and Citizen-Police Liaison Committee, says KEDA President Rizwan Irfan.

The SOPs effectively mean that citizens need a Karachi CNIC to sell a used phone on the markets.

Mobile Sale And Purchase In Karachi 

According to the directives, the shopkeeper will take a copy of the Karachi resident’s ID when they are buying a mobile phone. Meanwhile, the CPLC will clear the mobile phone by checking its number on 1102. If the mobile phone is found blocked, the shopkeeper will hand it over to law enforcers.

This policy will be the same for new and used phones. A copy of the ID card of a citizen will be required for unlocking the mobile phone and its software.

“The new SOPs have been devised in consultation with the police and the CPLC in order to control the rising cases of mobile theft”, said Rizwan Irfan.

Read More: Temporary Mobile Registration System: All You Need To Know

The SOPs further say that it is mandatory for the shopkeeper to ask for a copy of the CNIC of the buyer or the seller. The CNIC will help them to get the customer’s active cellphone number. Further, a record of the buying and selling of cell phones with complete details of transactions will be checked.

Image source: gizbot.com

Moreover, if any shopkeeper ignores the SOP, does not gather the required information, and purchases cellphones without verification, then the shopkeeper will have to face the law, an FIR will be lodged against him under sections 411 and 412 of the Pakistan Penal Code and he will be arrested.

Read More: Is Samsung Working On An L-Shaped Phone?

The SOPs also requires courier companies involved in transporting cell phones from other cities of the country to ask for the IMEI numbers of the cell phones before confirming the order.

Stay tuned to Brandsynario for the latest news and updates.

‘Escape From The Office’ – Apple’s Latest Ad Is Awkwardly Brilliant

Image Source: Youtube

Apple’s schlubby, downtrodden underdogs are back, and this time they are trying to escape from the clutches of their demanding boss Vivienne in office.

‘Escape From the Office’ sees the scrappy team of four daydreaming about starting a company of their own, but first they require a product that they can successfully take to market. Taking inspiration from a double-bagged box of donuts, they devise a plan to make a reusable reinforced bag.

Throughout the nine-minute spot, viewers see the misfits conduct frantic meetings, hire a 14-year-old software developer and move into their new office space – which sadly comes with a bit of a nasty smell. As the company grows, their old boss Vivienne finally comes crawling back and tries to buy the successful startup.

‘The Great Resignation’ Video 

The ad serves to showcase just how useful Apple devices can be to businesses big or small. It’s a continuation of the ‘Apple at Work’ series, with the first video being released back in 2019 and a further lockdown edition dropping last year.

Read More: Sony’s Latest Campaign Turns Building In To A Car Vending Machine

In addition to showing some of the things Apple devices are capable of, like sharing Wi-Fi passwords over AirDrop, group FaceTime, hands-free Siri, and advanced AR, the video also promotes the new Apple Business Essentials platform which combines device management, 24/7 support, and business iCloud storage for businesses of up to 500 employees.

Take a look at the video below

The previous video drew nearly 33 million views on YouTube. This is supposedly the last video of the series.  According to sources, Apple should consider turning it into a sitcom for Apple TV+. The cast is likable. While the videos released thus far have been self-serving ads for Apple devices, they have become quite popular.

Read More: All You Need To Know From Apple’s First Event This Year

Last November in the US, the number of people leaving their jobs reached a record high of 4.53 million, with restaurants and healthcare being the industries hit hardest.

Stay tuned to Brandsynario for the latest news and updates.

KHI Awards 2 Empowers Women, Change And Inclusion

The KHI Awards 2 took place on the eve of 11th March 2022. The idea and purpose of the event were to honor, highlight, reward and support 13 categories of causes and issues that strive and work for the betterment of the city of Karachi and the country as a whole through the vast fields of social development and change, community uplifting, educational advancement, and several other key aspects.

The KHI Awards platform addresses this problem by providing an equitable and impartial avenue through which winners are awarded grants of PKR 40 million in the form of rebates on electricity bills.

The event was initiated by children from the Kiran Foundation who sang the National Anthem of Pakistan. The show was hosted by the Actor and RJ Khalid Malik who was accompanied by Sidra Iqbal. The hosts kicked off with their speech centered around KE revitalizing Karachi.

A brief introduction and welcome were then pertained by welcoming The CEO of KE, Mr. Moonis Alvi, who was brought on stage to introduce to the audiences the initiatives, the ideation and the significance of Corporate Social Responsibility (CSR) at KE.

On the importance of CSR projects and activities, Moonis Alvi furthered the conversation on how creating a sustainable environment was necessary in KE’s various departments as a change in the structure that can lead the organization and the country forward.

The CEO emphasized the core values of the Awards and the whole of KE in believing and striving for diversity while highlighting the inclusion and contribution of women in the workforce in departments such as Grid Operation and Meter Reading.

The Roshni Baji Program, for which KE was awarded the S&P Global Energy Awards – the Oscar of the Energy Sector- was also briefed about alongside mentioning KE’s core belief and initiative, namely ‘Breaking the Bias,’ which aims to empower women.

The event, as a whole, spoke volumes about the beliefs and values KE has implemented within the organization and its public image. After the heartwarming speech given by the living legend Anwar Maqsood, Chief Marketing and Communication Officer, Sadia Dada was called upon the stage, who took the step to mention how equality is being celebrated and said, “What better month is there to celebrate equality than March” referring to Women’s Day.

The winners of the awards belonged to 13 categories which included Empowering Women, Education, Digital Accessibility and Financial Inclusion, Heritage and Culture, Public Health (Primary Sector), Public Health (Secondary and Tertiary Sector), Safety, Sports, Inclusion, Lively Hoods and Vocational Training, Social Service, Sustainability and Environment and Uplifting Communities. The complete winners’ list can be extracted from www.ke.com.pk

Muhammad Azfar Ahsan, Minister of State & Chairman BOI during his address at the event said, “We must appreciate K-Electric as it honors those organizations today which are playing a critical role in bringing betterment to the city and remain committed to making it more livable and sustainable. Karachi being the economic hub of the country has tremendous potential to attract further foreign investment, improved state of the city however, remains a pre-requisite. Therefore, we need to make collective efforts to address this city’s challenges and prioritize its progress on every front.”

Towards the end of the event, Chairman of NEPRA, Tauseef Farooqi made his ending speech and said, “It is commendable to see that KE is finding innovative ways to take ownership of the communities it serves. We have to understand that creating meaningful relationships with customers and the environment is necessary to drive sustainable progress.”

KE is truly leading the way and making our city a better place.

Here’s Why The ‘Kaaf Se Kahani’ Event At KLF Was An Absolute Hit

gluco karachi literature festival
Image Source: Peek Freans

Peak Freans Gluco is finding itself at the center of a cultural reviving movement. Have you noticed how children today are not attuned to Urdu as much as they are with other languages? That is precisely what Gluco is trying to counter with its new campaign, “Gluco Kahani” which did a lot at Karachi Literary Festival.

What’s Gluco Kahani?

Gluco Kahani is what Gluco is doing to revive Urdu. The campaign focuses on originally composed, written, and sung rhymes in partnership with Bilal Maqsood. The entire motive is to instill this sense of learning and appreciation of Urdu in children.

‘Kaaf Se Kahani’

The 3-day Karachi Literature Festival kick-started on the 5th of March where Peek Freans Gluco hosted an interactive session called “Kaaf Se Kahani”. Renowned educators and artists like Rumana Hussain, Bilal Maqsood, Beenish Umer, and Peek Freans Gluco’s Senior Brand Manager Hataf Shahab led the session, moderated by Sarwat Gillani.

Exciting Activities

This talk was not all that Gluco did at the Karachi Literature Festival. After all, something had to be done to engage and incorporate the very age group this campaign is for! The Gluco Kahani stall had some fun activities planned for the little visitors at the festival and they all had a blast!

gluco karachi literature festival
Image Source: Peak Freans

They can be seen making vividly colorful drawings whilst playing with each other. Our favorite part has to be how Sarwat Gillani even accompanied these little artists for the day and was enjoying herself to the fullest. 

gluco karachi literature festival
Image Source: Peek Freans

There were animal cutouts in which one could stand and take pictures. There was also hand-painting or face-painting service for the little ones because that’s what they love most! This interactive and artistic involvement hosted by Gluco Kahani captures how engaging with children is the best way for them to learn.

gluco karachi literature festival
Image Source: Peek Freans

The Rhymes Are So Relatable

The rhymes that Gluco Kahani brings to the table are also brilliant. For instance, our favourite has to be the elephant one in which “aik dou teen hathi nikle mere school ke chhote baste se”. This takes us back to those school days when our bags used to break outbacks. The elders in the home would always talk about how this is simply unfair!

Check it out:

Bilal Maqsood Educates Us

Bilal Maqsood also took the stage to give his two cents on how Urdu should be taught within homes. He spoke about several rhymes to add how they use Urdu, especially with relatable concepts so children can get hooked on them. Bilal Maqsood made a strong point indeed because home is where learning starts for children!

gluco karachi literature festival
Image Source: Peek Freans

What are your thoughts about this great initiative by Peek Freans Gluco? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Transform Your Child’s Learning Experience By Purchasing Uniforms From The Innovative Online Platform ‘Youniform’

A good educational experience is an important part of any child’s life which is why parents always aim for the best when it comes to their child’s education. Every parent always wants the best for their child and nothing less.

There are many different factors that contribute to a good learning experience but the most vital part has to be the uniform. A uniform sets you apart while you still feel a sense of belonging.

A child wears their uniform for about 8 hours a day which is why it’s important to make sure that they feel comfortable while they’re in it. If someone doesn’t feel at ease in what they’re wearing it can affect the way that they experience the world around them and an uncomfortable uniform can disrupt a child’s learning while also affecting their self-esteem.

At the time when schools are about to start, parents usually find it very troublesome to go out and purchase uniforms along with the many other things that their child requires for school.

Youniform is Pakistan’s first online uniform store. The brand aims to provide ‘quality uniforms for the leaders of tomorrow’. Youniform is an innovative, one-of-a-kind online platform in Pakistan that offers parents an easy way of purchasing uniforms for their children through their website and IOS and Android apps.

Youniform provides comfort and eases to its users as they can purchase high-quality uniforms from the comfort of their homes. The platform has made the purchase of high-quality, durable, and comfortable uniforms all the more easier for its users.

Youniform is your one-stop uniform solution. The brand has not only made purchasing uniforms easy but it also offers the option of customized size. With the experts at Youniform, you can now purchase uniforms that fit your child perfectly well, ensuring that the child feels comfortable.

They have transformed your daily uniform experience with their easy to use platform. They not only offer quality and comfort but they have also made sure to have easy payment options. Youniform has different payment options such as cash on delivery and credit/debit cards, unionPay, and easypaisa suiting the needs of different customers.

Their accessories are also Oeko Tex certified, meaning that the uniforms are chemical-free, reassuring parents that their children are safe.  With quality, comfort, and convenience as their core values, Youniform wants to meet the uniform demands of people across the nation.

They are currently shipping in Karachi and Hyderabad. Their typical standard delivery takes around 3-5 business days, however, they’ve got an express delivery option which takes around 1-2 business days which is great if you wish to avoid any last-minute emergency.

Youniform is a brand that promises to provide a smooth learning experience for children all over Pakistan.

Is There An Official Drink Of The Metaverse?

Another day, another development in the Metaverse. With every brand bringing in their horse to participate in the Metaverse race, the competition is cut-throat. New applications are always coming for patents and trademarks in the Metaverse every day.

With virtual food already being a thing, it’s only evident for beverages to hop in on this race. Brands like McDonald’s, Chipotle, etc. coming up in the Metaverse and serving delicious food. It is only a matter of time since brands start lining up to serve in the metaverse.

Read More: Should Brands In Pakistan Be Excited About Metaverse?

The Official Drink Of Metaverse

Grabbing this opportunity, Almond Breeze has now expressed its desire to become “the official drink of the Metaverse.” With the “Ape” NFTs already purchased by several businesses and people, Almond Breeze wants to build up and take advantage of its success.

Almond Breeze’s motive and goal are to quench the thirst of these Apes. The brand is launching a new drink called “ApeFuel” in the Metaverse.

Fuel For The Apes

Almond Breeze is planning to launch a total of 1k NFTs. These NFTs will feature an artistic ape hand holding an Almond Breeze beverage made with a real bananas carton.

This beverage range will include three randomly picked NFTs, which will further accompany the offer of a free one-year supply of Almond Breeze Blended with Real Bananas. Talk about good marketing!

Talk about being generous! Almond Breeze also plans to donate five percent of each resale of its NFT to the “Future Farmers of America.”

Read More: Bareeze’s ‘Metaverse’ Campaign Backfires & Netizens Are Not Having It

The artwork of these NFTs was created by TBWA/Chiat/Day LA. According to Almond Breeze it was inspired by “the popular styles and techniques of ape NFTs.”

“Almond Breeze Blended with Real Bananas is the most beloved product among our online community, and we look forward to making it available as art. These digital apes need fuel. Meanwhile, we’re here to quench their thirst.” Says Micah Keith, the group marketing manager at Blue Diamond Growers for Almond Breeze.

Stay tuned to Brandsynario for the latest news and updates.

Here’s How WhatsApp Has Made Your Chats Safer Than Ever Before

whatsapp chats safer
Image Source: Indian Express

The latest news is that WhatsApp has now released a new open-source browser extension which will add another layer of security for the users of WhatsApp. The messaging app is already one of the most secure apps to use but now it is stepping up its game. Here’s what you need to know about it: 

Read more: How To Prevent Strangers From Adding You To WhatsApp Groups

The Latest News

The new extension that WhatsApp is now using is called Code Verify. This service works in conjunction with the web infrastructure company called Cloudflare to provide independent, third-party verification of the code users are given on WhatsApp Web. You might be wondering what this technical language means so let us break it down. This basically will ensure that your WhatsApp Web code in use hasn’t been hacked.

whatsapp chats safer
Image Source: WhatsApp

There Was A Gap

WhatsApp already had protected the personal messages sent on WhatsApp Web using end-to-end encryption. This is why many users opted for it as their main messaging app. However, there were still many factors that could weaken the security of a web browser that does not exist in the mobile app space. This is also because the mobile operating systems guarantee greater security on phones. App stories review and approve your new app and software updates.

whatsapp chats safer
Image Source: No False Positives

Since this is not the case for web browsers, one was still at some partial risk.

The New Code Verify

Subresource integrity is the new feature introduced. This is a security feature that allows web browsers to verify that the resources they receive haven’t been tampered with. This may only apply to single files but now Code Verify is expanding on the concept to check the resources of an entire webpage.

whatsapp chats safer
Image Source: Cloud Flare

To ensure this, WhatsApp has partnered with Cloudflare to act as a trusted third party. In technical language, the messaging app has provided Cloudflare a cryptographic hash source of truth for WhatsApp Web’s JavaScript code. So that when someone will use Code Verify, the extension will immediately be compared through the code being used on WhatsApp Web against the version of the code is verified and published on Cloudflare.

Read more: How To Initiate A WhatsApp Chat Without Adding The Number

WhatsApp’s Popularity

All this will ensure that WhatsApp becomes even more popular amongst the masses as it already was. This greater security will encourage people to trust the app more with their communication. Are you satisfied with this news?

Stay tuned to Brandsynario for the latest news and updates.

This International Women’s Day Jiye Technologies Launches Jiye Aurat Women Entrepreneur Program

In honour and recognition of women around Pakistan, this International Women’s Day, Jiye Technologies – a Pakistan-based agri supply chain platform – launched the Jiye Aurat Initiative, with an objective to support and empower female retailers in the agricultural sector by providing them training, access to financing and providing them equipment vital for them to run their businesses effectively.

Jiye Technologies was established in 2021 by Ali Amin (ex-Careem and Swvl), Osama Salman (ex-Unilever & Swvl), and Ahmed Bilal Afzal (with over eleven years of experience in logistics and supply chain).

The platform aims to revolutionize the agri-supply chain in Pakistan with the 5th largest population and 56m acres of crop-able land, where over 40% of disposable income is spent on food (a glaring figure compared to a single digit in the developed world). The startup aims to bring food safety to the region by solving conventional supply chain inefficiencies from farm to retail. They will achieve this by connecting farmers and businesses through a tech-enabled supply chain, where farmers get fair and neutral access to markets, complementing inputs and fair financing so that businesses can enjoy quality and convenience, enabling both sides through embedded fintech products.

Talking about the initiative, the founders are of the view that entering a male-dominated sector is a daunting task that deters many women from establishing their own businesses. Realizing the importance and need of supporting such women entrepreneurs, Jiye Technologies designed a program for these women that consists of four important facets; tech inclusion, where the women will be taught how to use technology to run their business through Jiye App; financial literacy and inclusion, where they will be given the opportunity to access credit while ordering produce; the uplift of their retail outlets by providing them with equipment such as digital weighing scales, water coolers, and cash registers, as well as refurbishing their stores with brand signage, racks and storage shelves and enabling these women by helping them increase their access to customers through digital mileage.

“We always felt that we have a moral responsibility to help create social uplift in our communities. Through creating an environment of equal opportunity that works towards building an inclusive agricultural sector, we hope to see more women start their own businesses and look forward to supporting their entrepreneurial aspirations,” says Amin.

Here’s the video:

Seconding Amin’s statement, Salman adds that Jiye Aurat is not just a campaign, it is a platform built on our belief system as an organization. We exist to enable and activate the transformation towards a progressive and prosperous Pakistan with agriculture and going beyond. It is practically impossible without involving women who make up 51% of our population. “Our motto is to encourage women to start and flourish in their entrepreneurial ventures across categories because we believe that women have the innate ability to do more with the multiple roles they play in life. Jiye Aurat is a slogan, a chant and a prayer for Pakistan’s rapidly changing agri-ecosystem with Jiye being the torch-bearer of transformation through tech.”

To kick start the initiative, Jiye Technologies identified eight such women retailers in Lahore – their retail outlets were shabby, they were primary/sole bread earners of their families and wanted to set up their fresh produce retail stalls and required support to set up – and began uplifting their outlets.

Next, the women will be given retail training in technology for which Jiye is developing an internet usage training manual. “We have an on-ground Ed-tech program for retailer app education (how to use the application); we are giving them fintech awareness through loan/credit application training as well through our strategic partnership with BNPL under the Jiye Khushhaal Karobar program.
The Jiye App would offer a wide range of fresh produce inventory at fair prices (cheaper than the conventional marketplaces/mandis), retail-friendly SKU varieties, and small tools like calculator, shopping cart, and order times (for punctuality of delivery), which though are small in nature but prove highly effective for everyday business needs of retailers. The app also shows the historical records of retailers’ purchases, along with total transparency through (dispatch and delivery times and push notifications for real-time updates on order status).

With time, the trio are also planning to add the ‘first ever’ Agri-ledger for farmers and access to microfinance loans through strategic partnerships.

Their next big goal for 2022 is to introduce fintech products across the value-chain and enhance access to working capital. As for 2023, the plan is to launch the seed to farm aspect and revolutionize the complete value-chain.

Sana Javed Breaks Silence Calling Allegations A Smear Campaign

Sana Javed has finally broken the silence and has addressed the controversy surrounding herself. The actress called out everyone who commented on her behaviour, calling it a ‘Smear Campaign’.

Sana Javed Strikes Back

Sana Javed has finally shared her views regarding the posts going viral on social media. The actress has addressed the situation by calling it a smear campaign run by model Manal Saleem against her.

Over the past few days, many people from the industry have shared their first-hand experience working with the actress calling her out for her rude and entitled behaviour.

Last night, Sana Javed took to her Instagram to share a long post about the situation. She further shared the details about the lawsuit filed by her against model Manal Saleem of Rs.100 million for damaging her reputation.

Read More: Celebrities Call Out Sana Javed Over Her ‘Entitled Attitude’

The Statement

“In the past 72 hours, I’ve been subjected to all sorts of lies and fabricated stories, bullying, hate speech, and threats,” She wrote.

“A proper planned smear campaign has been initiated against me by a group of individuals. It has caused severe trauma not only to me but to my family. I’m shocked to see how toxic people can be and how quickly everyone jumps on a bandwagon without knowing all the facts,” she added.

“As far as the incident is concerned everyone knows one side of the story. I refuse to comment and discuss what was said and done by the other party as it’s beyond disgusting and disgraceful to even mention it here. I’ve decided to take this matter forward with the legal authorities. I love my work and hold it in the highest regards and throughout my career. I’ve tried my best to hold my ground and my integrity by giving utmost respect to my colleagues and peers and expected the same in return.”

“Saying that now this matter is with the legal authorities. I will be pursuing all legal options against this group of people. I want to thank my friends and fans who stood by me and did not believe in such fabricated stories. You are my strength, and we will see this through. May the truth prevail. Aameen.”

Take a look at the post below:

Fans And Followers Supports Sana Javed

Ever since the actress shared the post on social media, her followers have started a series of posts appreciating her decision for standing up.

Hashtags including #wesupportyou, #staystrong, #morepowertoyou have been shared by her supporters on social media.

Read More: Plagiarism Or Inspiration? Beechtree Gets Trolled For Its Art Collection

Journalist Aamna Haider Isani also took to social media to share her experience with the actress as ‘no trouble at all.’

With the lawsuit being filed, the matter has escalated, and it is only a matter of time till we receive more details about it.

Stay tuned to Brandsynario for the latest news and updates.

Flying High Despite The Odds

For Brandsynario’s Women’s Week, we profiled Fouzia Janjua, Head of Branch Operations & Account Services at HBL.

As I step outside the elevator on the third floor of the HBL Plaza in Karachi, I am directed towards the corridor on the right which leads to a huge room full of cubicles and where employees are busy at work. Within this room, is a separate glass-walled office that belongs to Fouzia Janjua, the woman I have come to profile. As I step inside her spacious office, I see her gesticulating… engrossed in a conversation with her colleague sitting across her desk. The wall behind her is lined with shields, and in between, there is a truck art wall hanging with her name written in Urdu; the other walls are covered with pictures, showcasing the highlights of her career. Clearly, she is proud of her achievements.

Upon seeing me, she greets me with a firm handshake. A tall woman, Janjua has a very strong and assertive personality. For our rendez-vous, she is smartly clad in black (shirt and trousers, her dupatta neatly set around her neck), her dark-brown hair perfectly blow-dried and though wearing minimal makeup, her bright pink lipstick really stands out.

Fouzia Janjua, 55, is currently the Head of Branch Operations and Account Services at HBL– one of the largest banks in Pakistan, with 1,685 branches and 2,180 ATMs across the country.

Born and bred in Rawalpindi, she grew up in a military family. In her words: “Janjuas call themselves ‘a martial race’ hence a majority of the men in the family have served in the armed forces including my grandfather, my father, and even my father-in-law.”

She received her early education while living in the Mangla Cantonment (Jehlum), which according to her, was built by the Americans, and even during the early 70s, the school had a gymnasium and an auditorium and provided a variety of sports and recreational activities (cycling, hunting, singing etc.). She credits her first school for not only providing her with a strong academic foundation but also instilling in her the necessary confidence to succeed in the world beyond.

Growing up with her three siblings (two sisters and a brother), for Janjua, her father had been her constant support and her pillar of strength, encouraging her to study more, learn new skills, follow her aspirations, and most of all, giving back to society. “Women would generally say their mothers have been their biggest support, but in my case, it was my father. I’ve got his blessings.”

She recalls her late father (Aslam Janjua) getting his first lesson in women empowerment and emancipation while pursuing an aviation course in the United States in 1958, where his instructor ‘Colonel Joyce’ proudly introduced him to his wife in a café where she worked as a waitress – on voluntary basis. “My father said the first two lessons he learned then were: a) of equality and respect, and b) that a woman could work, even if it was voluntary work.”

Upon finishing college, unlike her two sisters, the eldest of whom took up medicine and the youngest who earned a Ph.D. in Biology from Germany, Janjua decided to take up finance and investment, much to her mother’s dismay, who thought that a degree in medicine would make her future more secure. She earned her MBA degree from Quaid-e-Azam University in Finance and Banking in 1989 after which she joined USAID’s Academy of Educational Development. The job entailed traveling across Pakistan to enhance people’s technical and vocational development.

It was during this time that one of her teachers, Humayun Rashid, who was then setting up Citibank in Pakistan, approached her and asked her to join him. In 1990, Janjua joined Citibank as Management Associate, Development Programme and in 1991 was sent to Singapore for training – this was her first trip abroad at the age of 22.

“It was a fine country. I saw female taxi drivers, managers, women running their shops in big malls, working in hotels; it truly emancipated females,” remarks Janjua, who soon after, expressed her desire to her mentor to become a branch manager someday in Pakistan (where having a female branch manager was unheard of and banking was a male-dominated sector).

While she still nurtured these aspirations, in 1994, Janjua got married and life changed drastically. Although she was still working for Citibank, now she had not only herself to think of, but also of her spouse and her in-laws, and here she says, “Striking a balance between work and family life is very important and your partner has to be very supportive.” In 1995, she went to work for Citibank London for a few months, “because my husband allowed me to go and work there and during this time, I saved up, returned, and paid Rs. 200,000 as an advance payment for our house myself.”

Furthermore, she believes it is imperative for women to have multitasking skills and willingness to make a lot of adjustments to their lives if they want to pursue their careers as well as live a balanced life. “I am a very organized person in the sense that it has been 30 years that I have been working and while doing that, I have cooked, cleaned, and dusted and taken care of every responsibility of my household, as well as entertained guests over the weekends. It appalls me when young working girls today say they do not have time to manage multiple things.”

The year 1996 was an auspicious one for Janjua as her dream eventually came true. “I was very fortunate that I was hired by Citibank Pakistan and they invested a lot in my training. In 1996, they made me the first female branch manager of a foreign bank in Islamabad,” she says and points towards a picture on the wall of herself posing with the Chairman Citi Corp.
Three months later, she gave birth to her daughter Mashaal.

Her daughter was only seven months old when Janjua took another trip to Singapore to do a course in treasury, and this time, her parents traveled with her to help her with childcare. As time went on, responsibilities of motherhood began taking precedence over ambition, and eventually in 2003, (after having served Citibank for over 12 years) she decided to take a break from banking. She resigned from Citibank as Regional Head (North).

That same year, she took up a position as Head of Finance and Investment at the National University of Science and Technology (NUST), where she brought in the culture of selecting potential students not only on the basis of their GPAs but also their skillsets. She also created linkages between the university and the banking sector by inviting prominent banking personalities as guest speakers, including Dr. Ishrat Husain (the then Governor, SBP), who had recently given his seventeen points on banking reforms. “I recall the NUST auditorium – previously the National Assembly in Ayub Khan’s era – where we invited all bankers for a session that lasted two and a half hours; it was one of the best milestones I have achieved in my careers,” says Janjua, who later extended the same invitation to Dr Chadda, Vice Chancellor, Jawaharlal Nehru University, India. She very proudly points out here that today, about 40 to 50 of her NUST students are working for HBL.

During the two years she stayed at NUST, Janjua admits the family had to make a financial impact and for some time, she had to move to a smaller house, but at no cost, she could not miss her daughter’s important growing years. “Nothing always happens your way; there are sacrifices that have to be made along the way and I made my share of sacrifices as well.”

In 2005, she joined Faysal Bank on the condition that she would be placed in either Rawalpindi or Islamabad. But she had hardly been there for a year, that NIB bank approached her. Owned by Temasek Holdings, the bank back then had only 31 branches. They had recently acquired PICIC and wanted a female representation in the amalgamation team in Pakistan. “PICIC had a senior team, while NIB consisted mostly of youngsters, and they wanted to make a happy marriage between the two.”

Here, however, her experience at NUST came in handy as she had to handle people of different age groups, and teaching at NUST had taught me to be more patient with students. She says she developed interpersonal skills and learned to take a step back, process, analyze and consider all options before taking action (very unlike the earlier fierce Janjua, who was quick to react and super hyper).

After three years, when she was asked to move to Karachi, she bade adieu to NIB. The relocation was an impossibility as her daughter was about to begin her O’level studies and her husband was well settled in Islamabad.

Next stop: First Woman’s Bank, where Shafqat Sultana was looking for people to raise funding for women and made Janjua an offer. Although it was a government job and the target market was entirely different from what Janjua had dealt with before, she took the offer and joined in 2009 as Sector Executive. According to her, this was for the first time that she got an opportunity to see what 51% of the Pakistani population was going through (she had only dealt with affluent, upper middle-class customers before this). During her tenure there, the bank opened branches for women in Gilgit as well as several universities around the country, including Fatima Jinnah University, International Islamic University, and the Allama Iqbal Open University.

In 2012, tragedy struck. Janjua lost her husband in an accident. This was followed by the demise of her mother-in-law and then her parents. Since all of her siblings lived abroad, she says it would have been really difficult to cope with the grief had it not been for her friends, colleagues, and neighbors.

Her daughter, now fifteen years of age, Janjua finally moved out of her comfort zone, to Karachi. “This is where I’d like to tell all girls that they must get used to getting out of their comfort zones, no matter how daunting it may seem. They must inhale confidence and exhale their fears because most of their fears exist in their imaginations only.”

While she was in Karachi, the FWB received USAID funding for Aurat Foundation, after which some prominent international women paid a visit to Pakistan, including Queen Maxima of Netherlands in 2016 whom Janjua had the honor to meet as well. The funding helped the bank empower home-based women workers, as well as those who wanted to start their own micro or small enterprises. “We also taught these women to document their businesses, become tax filers, get insured, account management and credit skills,” she adds.

In 2017, Janjua joined HBL as Regional Operations Chief (Multan region); the first woman ever to head the region. Her daughter is off to the UK for her studies (“this was a promise I made to my late husband, and I am glad I kept it”).

In Multan, she successfully managed to run a network of 115 branches and 150 ATMs in the Southern Punjab region (Layya, DG Khan, Mailsi etc.). “This place was entirely different from where I had come from, but I adjusted to their lifestyle (‘do as the Romans do’). Following a change in the HBL management after a month. She was eventually brought to Karachi to head Account Services and tasked to centralize 1,600 branches. She was later handed charge of looking after the ADC operations, which she handled very efficiently. She’s one of the few women in the country managing operations. ”HBL further emancipated and empowered me by making me the first female Branch Operations Head in its history, managing a team of 7,000 people pan Pakistan.”

At HBL, she also proactively participates as a member of the Diversity Council, where the bank, within a span of three years, has reached its target of having 20% females in the workforce, as well as extending paid maternity leave from three to six months, along with child support allowance.

Despite her busy and challenging life, Janjua has never lost her zest for life. When HBL does not keep her busy with operations, she loves taking care of herself, knitting, dancing, and gardening. Her daughter is her best friend and she says she loves traveling with her.

Since this profile was done keeping in mind the ‘Women’s Day’, I ask her what message would she like to give to younger women professionals. “I’d tell them that Life main difficulties atee hain… we all deal with ups and downs and challenges on a daily basis but do not give up. You will never be able to tackle your hardships if you impose them on yourself. We, as humans, have unique qualities and strengths and we should use them to our advantage. Stay positive, learn to control your emotions, and find opportunities in adversity.”

I ask her about her post-retirement plans and she says she really wants to do something for the women in Pakistan. As to what that ‘something’ is, remains to be seen. For now, she is a proud member of the HBL family and intends to stay there for as long as she can, because for her, despite the odds, “the journey has been totally worth it!”

PSO’s “Mera Safar Mera Azm” Is A Lesson On How To #BreakTheBias

mera safar mera azm
Image Source: Twitter

Women’s Day on 8th March is a very important day. Globally, everybody comes together to stand up for equal rights for women, inviting attention to the struggles of women that go unheard whilst also pushing for a better world for women.

This year’s International Women’s Day was no different. What particularly stood out was PSO’s efforts through their latest DVC ‘Mera Safar Mera Azm”. Here’s why it’s the best thing you need to see:

What Is The DVC About?

The DVC shows women from different roles. There is a female biker, a female boxer, a working mother and an intellectually driven woman, and a female pump worker! We get an insight into all these different women in their day-to-day lives which is brilliant. Showing women in different roles is important because it normalizes them taking these roles. Moreover, they help us build a diverse image in our minds about what a working woman looks like!

mera safar mera azm
Image Source: Twitter

PSO’s initiative to put forth this incredible and progressive DVC on 8th March hit the bull’s eye. The theme of this year’s women’s day was #BreakTheBias and that’s precisely what this DVC does. It breaks our biases against what women can and can not achieve— they are out there, every day, serving in these roles. Why overlook that?

PSO’s Progressive Journey

PSO is a leader and trend-setter in the energy sector. The company has been involved in ground-breaking initiatives in technology & sustainability. However, that’s not all it’s doing. It has also been paving the way for companies in men-dominated sectors to become more progressive and open-minded. Showing and actively supporting women’s empowerment and gender equality is a part of corporate social responsibility! 

mera safar mera azm
Image Source: Twitter

This DVC is also not just an ad that fulfills PSO’s responsibility entirely. PSO is also embodying an inclusive culture by employing more women in technical roles and managerial positions across the organization. They’re the first company to hire female pump attendants at their fuel stations. No job is only a man’s job!

Have A Look At The DVC

https://www.facebook.com/PSOCL/posts/5179263485464867

What Do People Think?

People have taken very warmly to the DVC,  “Mera Safar Mera Azm.” The ad is being appreciated by almost everyone who watches it. People took to Twitter to share how impressed they are with the DVC. It is not every day that companies like PSO make such brilliant, informative, and eye-opening ads that make one reflect on their surroundings.

Hear from them:

Stay tuned to Brandsynario for the latest news and updates.

Sony’s Latest Campaign Turns Building In To A Car Vending Machine

sony singapore car vending
Image Source: Singapore Ride

Sony is not coming slow as it makes a one-of-a-kind car vending machine in impeccable Singapore. It has created this out of a campaign to promote the launch of its latest game, Gran Turismo 7 (GT7). It’s as crazy as it sounds which is why here’s everything you need to know about this impossible feat:

sony singapore car vending
Image Source: The Drum

More On This Campaign

This campaign was created by DDB together with Axis Group Asia and Autobahn Motors. The mission was to see Sony turn a life-size vending machine in the ABM Ten Square building in Singapore into 20 floors of supercars from the GT7 game. This campaign was also to bring to life, quite literally, the game shows. In the game, the cars can be selected and brought down via a special lift system to test drive in the game. Wouldn’t you love to play that?

sony singapore car vending
Image Source: Status Market

The campaign also brings a lot more to the table. In addition to this building, as part of the campaign, there will also be a series of online videos with footage of the supercar vending machine. There will also be a simulated GT café featuring local gaming and racing influencers Bobby Tonelli and Claire Jedrek. It’s every gamer’s dream. These personalities will be there to share ideas on cars, racing, and GT7. They will be accompanied by other well-known motorsport personalities from across the Asia Pacific region.

What Do They Have To Say About This?

The genius minds behind this campaign are very proud of what they have achieved. In an interview, they added that “We are very proud of this campaign as this is a great testament of our global marketing effort where the game’s core themes and global direction are adapted to local activation. This is done featuring a unique landmark in Singapore, as well as local motorsport personalities.” 

sony singapore car vending
Image Source: GT7

Sony will be taking its name forward through not only the game but also this campaign that has stunned everyone. Did you ever think you’d see a real-life car vending machine? We did not.

Read more: Heard Of NFT Vending Machines? Here’s What You Need To Know

Stay tuned to Brandsynario for the latest news and updates.

Changan Oshan X7: Official Prices And Launch Details

Image Source: Olx.com.pk

Changan Oshan X7, the third car and the first crossover SUV, has been released. The car was unveiled on 7th March 2022 in Karachi by Changan Pakistan and will be available in two variants.

Image Source: Business Recorder

Oshan X7 Price And Booking Details 

According to the company, both variants of the car can be booked for Rs. 1,200,000/-

The prices for both variants are listed below.

Oshan X7 Comfort – Rs. 5,750,000/-

Oshan X7 FutureSense – Rs. 5,950,000/-

The Oshan X7 is a mid-sized crossover SUV that competes with Kia Sorento, Toyota Fortuner, and Haval H6. It is the latest generation product that will likely have an edge over its competitors in terms of features and value for money.

Changan Second Passenger Offering 

Changan has launched its second passenger car in Pakistan. Meanwhile, the changan Alsvin, a compact sedan, was the first.

When it comes to public reaction to Alsvin, we can safely say that it is a success. People adored the car, and the majority of owners were pleased with it. Despite the fact that the car experienced late deliveries following its launch, the company overcame the issue and began handing over the car to customers last year.

Read More: Jeep’s First Fully Electric SUV To Make Its Debut In 2023

Exterior Profile

Changan’s new models are some of the sharpest-looking vehicles on the roads today, which is also true of the Oshan X7 SUV.

The front features includes a large, gaping, mesh-patterned front grille, a pair of sleek LED headlights and Daytime Running Lights (DRLs), a sporty front bumper, and a simple, yet smooth hood design.

The side profile offers a few character lines along the length, a high shoulder line, and a set of 19″ alloy wheels allowing for a sophisticated look.

Image source: pakwheels.com

The rear is similar to most crossovers. It features a large, Audi-Esque lightbar spans across the rear of the SUV, accompanied by a silver strip. Along with a beefy rear bumper with dual exhaust cutouts.

Interior Design

The SUV’s interior design is incredibly clean and minimalistic featuring smooth lines and creases The up-market materials such as leather, piano black panels, and soft-touch materials allows for a modern and dignified look.

Read More: These 5 Underrated Cars In Pakistan Have Impressive Specs

The Oshan X7 is a D-segment crossover SUV that has a spacious cabin that can seat up to seven passengers comfortably (in comfort variant only). Overall, the Oshan X7 has a great interior modern, stylish, and practical at the same time.

Stay tuned to Brandsynario for the latest news and updates.

Celebrities Call Out Sana Javed Over Her ‘Entitled Attitude’

Sana Javed
Image Source: MMNews

Makeup artists and models are lining up against Sana Javed over her entitled attitude. The whole fiasco started after model Manal Saleem called out the actress for addressing her as ‘Do Takay Ki Model.’

Manal Saleem’s Statement 

Model Manal Saleem took to her Instagram to share a horrible experience she encountered with an actress. While she didn’t call out the name, she did repost stories with Sana’s name mentioned on them as the actress, which directly reflects Sana Javed being the culprit. She wrote down a note on her social media saying,

“Requesting all clients not to ask me to shoot with any celebrity/actress ever again. With their self-entitled attitude they think we are ‘Do Takay Ki Model’. The audacity to say that on my face! Ham bi kaam krne atay hain. Muft main zaleel hone nae atay.”

As soon as her statement got viral, many people from the industry came forward with their own stories where the Khaani star had insulted and humiliated them or their work in a series of events.

Read More: The PinkTree Company’s Latest Campaign Criticized For Being ‘Tone Deaf’

Ikram Gohar’s Statement 

Renowned makeup artist Ikram Gohar who is known for working with Bollywood stars, also shared the incident he encountered with the actress. He shared a lengthy post on his Instagram as he shares how he enjoys working with certain celebrities who are respectful and humble.

Take a look at his post below

“Now I will just say that @sanajaved.official you are unprofessional and horrible. we are not. You should be ban in this industry, Alhamdulillah we are very professional and respectful and hard worker people, we all are equal n have respect and I know how to do work, Alhamdulillah. I know how to do makeup because this is my profession and alhamdulillah I love my work and I am working in this industry since 12 years, I worked with many big celebrities of Pakistan like @mehwishhayatofficial @thekubism @urwatistic @mahirahkhan alhamdulillah and they all are very sweet, humble respectful and professional people, always love to work with them but will never work with you again inshALLAH.” 

Omayr Waqar, Fareeha Sheikh And More

Previously, renowned stylist Omayr Waqar also mentioned that Sana is the rudest celebrity to work with. The stylist’s remarks had created a stir on social media. He then reposted stories from Manal Saleem, saying,

“Guess! Who is she talking about? It’s just one actress. Not all actresses are the same.”

Another model shared her experience with Sana Javed in a message she shared with Manal Saleem. The message quotes,

“OMG! I also have had a horrible experience with her. I’m a newbie in this field, and I asked her politely if we could take a boomerang for insta, and she responded with ‘tum models fame k lye kuch bi krskti ho han? Act like you and me are friends,’ in a very sarcastic tone and walked away.”

Following the drama, Model Fareeha Sheikh also penned down a long note about how the actress mistreated her on set.

Read More: Plagiarism Or Inspiration? Beechtree Gets Trolled For Its Art Collection

Ryan Thomas 

Ryan Thomas also shared a long post on social media with a caption, “This is Sana Javed for you!”

Take a look at his detailed story below.

Ever since Ryan Thomas’s post, the actress Durrehfishan also shared her views regarding the incidents while cheering Ryan for calling out the incident.

After the horrible responses shared by people on social media, the netizens are now demanding a ban on Sana Javed while attacking her and tagging her on social media posts.

Stay tuned to Brandsynario for the latest news and updates.

‘Fly Jinnah’ The Newest Addition To The Flight Lineup Reveals Its Brand Identity

Image Source: Tribune

Pakistani low-cost startup Fly Jinnah has unveiled more information about its brand identity as it moves closer to launch. The carrier is acquiring its air operator’s certificate and will initially serve domestic routes out of its base in Karachi.

Fly Jinnah Brand Identity 

The low-cost carrier (LCC) joint venture between Air Arabia and The Lakson Group has provided more details this week as it edges closer to flying.

Under the abbreviation ‘FJ’, the carrier’s visual brand identity is built around the colour red, which it believes “reflects the young and modern spirit of the airline.”

Iqbal Ali Lakhani, Chairman of Fly Jinnah, said: “The reveal of ‘Fly Jinnah’s’ visual identity was chosen carefully to reflect the evolution and progression of aviation needs in Pakistan. ‘Fly Jinnah’ will not only serve Pakistan’s aviation industry, but it also aims to contribute to the country’s infrastructure, tourism, business travel and the creation of new jobs. Fly Jinnah will be a catalyst to the country’s economic growth.”

Read More: Suzuki Swift 2022 – Prices & Everything You Need To Know

Further adding, “We are proud to have Air Arabia Group as our minority partners in this venture. We are confident of the quality of services that our customers will receive. Air Arabia Group’s partnership will support us in fulfilling this vision. As sharing the knowledge and expertise of one of the leading and globally recognized low-cost airline operators.”

The airline is currently undergoing the process of obtaining its local air operator’s certificate (AOC). To begin with, Fly Jinnah will serve a range of domestic destinations from its hub at Jinnah International Airport, Karachi. Later the airline will spread its wings as it expands internationally.

Read More: Honda Announces Customized Car Delivery Service – Here’s How

The Brand Values 

Fly Jinnah also gave a sneak peek into its brand values. Incorporating the themes of ambition, sincerity, and Inventiveness, the brand plans to focus on offering comfort, reliability, and value-for-money to its customers.

Ambition – which provides actual value to customers and connects communities around the world.

Sincerity – which ensures honesty and the willingness to achieve and grow while striving to improve.

Inventiveness – which helps to create innovative solutions while remaining focused, practical, and efficient.

Stay tuned to Brandsynario for the latest news and updates.

Plagiarism Or Inspiration? Beechtree Gets Trolled For Its Art Collection

Image Source: Twitter

Beechtree has blessed us with its new line, and needless to say that it isn’t what we expected.

The Way By Beechtree

‘The way by Beechtree’ was launched over the weekend. The collection is an extension of the brand, which offers a minimalist and accentuated designs featuring furniture, art, and clothes. While Beechtree has quite a reputation for designs and patterns, the same cannot be said for ‘the way’.

Turning Life Into Art! The slogan for the brand. It sounds absurd when you get to know the details behind the art pieces.

Plagiarism Or Inspiration?

A few pieces of art, furniture, and clothing were launched in the initial phase. However, one thing which caught the netizen’s eye was the overly priced art pieces. Not to mention that they were the designs of the renowned artist Paul Kremer who is known for his minimalist art incorporating hard edge compositions and bold colours.

Take a look at his work below. 

Image source: artcollectorz.com

Read More: M&M’s New Global Platform Aims To Make People Feel Belonged

Here is a highly overpriced piece by ‘The Way,’ priced over 10k. 

While the color scheme might be different, the entire layout and composition of the painting are exactly the same. There is one thing to plagiarise and another to sell a plagiarised piece at such a hefty price.

Social Media Reacts To The Painting 

While the social media wasn’t amused with the launch of the painting, it is customary to say that they got trolled by the netizens. Many comments started pouring in under the social media posts where people shared how they could’ve done much better if given a chance.

Other’s questioned if this even counts as a painting?

Are you wondering about the comments? Here are some from Beechtree’s post.

Image source: facebook.com

Beechtree

Image source: facebook.com

Read More: The PinkTree Company’s Latest Campaign Criticized For Being ‘Tone Deaf’

What do you think about the painting? Share your thoughts and views in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Temporary Mobile Registration System: All You Need To Know

temporary mobile registration system
Image Source: BGR

The Federal Board of Revenue (FBR) and Pakistan Telecomm­unications Authority (PTA) have joined to bring something great into our lives. They have jointly developed a new system for temporary registration of overseas Pakistani and foreign nationals mobile devices’ and here’s why that’s a big deal:

Read more: Here’s How To Register & Verify Vehicles Online In Sindh

What’s The Latest?

This joint venture is a collaboration of the Federal Investigation Agency (FIA) and mobile phone operators. These authorities saw a huge loophole where many overseas Pakistanis were suffering. It is specifically introduced for those Pakistanis and foreign nationals who do not want to keep their mobile phones in Pakistan.

temporary mobile registration system
Image Source: Phone World

Keep a note that this will only be applicable for one mobile phone per person.

How Can You Avail?

To avail of this temporary mobile registration, you must provide your credentials. These would include passport number, date of arrival and intended date of departure, mobile SIM issued in his/her name, and IMEI(s) of the device.

The system is secure from scammers. Verification will be done in real-time from  FIA’s Integrated Border Management System (IBMS). 

temporary mobile registration system
Image Source: WordPress

How Does It Work?

The IMEI(s) registered with the facility will be suspended after 120 days of the applicant’s stay. Moreover, they will also not be valid on registered local network services. However, this does not mean you can not do this again. In case you visit Pakistan again, you can re-apply for this temporary facilitation. You can simply re-enter the details you used the first time.

Why It’s A Big Deal

temporary mobile registration system
Image Source: Dawn

Services like this deserve due credit. This system will be a sigh of relief for many overseas Pakistanis and also foreign nationals who previously faced a lot of trouble. It is a brilliantly developed scheme essentially which will bring a good name to the country. This reflects how all authorities can work together to create something remarkable.

Lastly, the scheme is impressively safe against all scams. Kudos to those in charge— let’s see how this unfolds.

Read more: Sindh Launches Road Checking Campaign For Tax Defaulting Vehicle Owners

Stay tuned to Brandsynario for the latest news and updates.

Why Xbox Series X Is The Most Complained About

Xbox
Image source: forbes.com

Recent research by a tech giant has established the most criticized tech product from all around the world – the Xbox Series.

According to Electronic Hub, the Xbox Series claims the top three spots for being the most complained about gaming console on social media.

The Study Results 

The results of the study which was conducted in November 2021 concluded that Xbox systems most likely receive criticism from players all around the world.

The top three slots went to Xbox Series X (12.5%), Xbox One (12.1%), and Xbox Series S (9.8%). PlayStation 4 came in last, with only 0.5% of tweets about the system expressing any dissatisfaction.

The plethora of criticism revolved around the gamers’ inability to get their hands on the console itself. However, majority also complained about the design of the console, comparing the Series X to a mini fridge.

Read More: How To Easily Download PS5 Games From Your Phone!

According to the research, the users also faced major difficulty in series X. While the bugs disrupted the use of wireless controllers and headphones with the system.

The research determined the numbers by first curating a list of the most popular and best-selling tech products in the world. The data was collected from the most renowned websites including Forbes. Later, the Twitter API was used to gather tweets mentioning any of the products from their study.

Almost 344,105 tweets were examined for complaints at Github which is a complaint detection tool established by Electronics Hub.

Other Electronic Items Ratings 

Electronic Hub also reported other devices including Home smart devices, cellphones, headphones, and laptops. Meanwhile making up up the vast majority of complaints.

Read More: Top 10 PUBG Players In Pakistan You Should Know About

The home smart devices were ranked at number eight of the top 20 most criticized devices of the year. Meanwhile, cameras took the last spot for receiving complaints on the internet.

Stay tuned to Brandsynario for the latest news and updates.

9 Best Perfumes By Pakistani Brands That Are Absolutely Worth It

5 Best Perfumes By Pakistani Brands That Are Absolutely Worth It
Image source: https://www.tartangazette.com/

A good perfume is an absolute staple item. Even though fragrances are essential from a hygiene perspective and make you smell good, perfumes can depict our personality. They also tend to reveal our choices and can leave a long-lasting impression. The perfume market in Pakistan has been blooming for the past few years.

Pakistani perfumes have received an upgrade from brands. From coming out with shelves full of new products every month to celebrity collaborations, now you can find every scent style, be it deodorants, mist, or perfumes, within your range.

So, if you plan to buy one for yourself or intend to gift it to someone, check these out.

1. TUX by The Dua Brand
Inspired By Yves Saint Laurent Tuxedo

Tuxedo, inspired by Yves Saint Laurent Tuxedo has a way of infiltrating the senses and tapping into the subconscious to deliver the message that you’re in the presence of the finest gentleman you’ve encountered. It brings you the oceanic splendor of ambergris with earthly accents of patchouli and pepper. Vanilla conveys that with its delectable richness. Rose conveys sensuality while violet leaf reminds us that the person wearing the suit is indeed a special breed of gentleman.

Price: PKR 5,750

You can purchase this fragrance from here.

2. Amethyst By Khaadi 

Amethyst by Khaadi is one of the best scents from their luxury perfume collection. Everything about the perfume is perfect; from price to packaging, including aesthetics. The gentle notes of vanilla are blended with sweet fruity traces. It is perfect for someone who likes a fruity scent that doesn’t feel citrusy. Further, the warm blunt coffee base goes perfectly with the fruity smell.

Price: PKR 2,490

Perfumes
Image source: khaadi.com

3. #PLEASURE by The Dua Brand
Inspired By Christopher DiCas 69

Looking for a woody and spicy fragrance? Well, think no more because #Pleasure is a romantic blend of sweet spices and vanilla. An exotic suede leather accord completes the base for a unique contrast between sweet and smooth. The scent is a seductive blend of romantic floral ingredients, sultry vanilla, exotic spices, and delicious tonka beans. It is a scent for romantic occasions as well as close-encounter scenarios. In other words, #Pleasure is more than just a perfume; it’s an experience!

Price: PKR 5,750

You can purchase this fragrance from here.

4. Blossom By J. 

Blossom by J. is one of the perfect perfumes to decorate your vanity. The sea-green glass bottle looks nothing less than regal. This perfume is an ideal option for an everyday elegant office-going look. The notes include pear and citrusy scent with vanilla and musk as the base.

Price: PKR 2,100

perfumes
Image source: junaidjamshed.com

5. Dessert Song By Khaadi 

Dessert song is one of Khaadi’s best-selling products. The bottle is convenient enough to be carried easily in your bag and is the perfect fit for gifting someone as well. The exotic blend of jasmine and vanilla accentuated by sandalwood makes the scent feel soothing yet sharp.

Price: PKR 2,290

Read More: 5 Pakistani Skincare Products That Are Selling Like Hot Cakes

Image source: khaadi.com

6. Secret Affair By Outfitters 

It hasn’t been long since Outfitters launched their perfume collection, but their range has been catching the eyes of many. Secret Affair is one of the best everyday perfumes from their collection. With an aesthetically pleasing pink-colored bottle for a pastel vanity, the perfume is perfect to be kept on the go. The orange and jasmine notes are blended with a warm honey scent along with deep vanilla notes.

Price: PKR 2,490

Image source: outfitters.com

7. Sweet Fantasy by Hemani 

Very lightweight, and everyone loves its natural yet long-lasting scent. Here comes the Sweet Fantasy with its rosy and dewy scent and floral notes, as if you are walking in the garden just after the rain. The sleek slender pink colored bottle will be the perfect addition to your perfume collection.

Price: PKR 2,350

Image source: wbhemani.com

8. Warrior (Savasci) By J. 

The fragrance was launched in collaboration with the famous actor, Cengiz Coşkun, starring in the popular Turkish drama series, Ertugrul. This is a floral and oriental fragrance with notes of plum & peach. The hints of cinnamon are combined with sandalwood and vanilla musk to give it a soft yet strong base.

Price: PKR 13,800

Image source: junaidjamshed.com

9. Defender By J. 

The Defender was another perfume launched in collaboration with a different Turkish actor, Nurettin Sonmez. The extensive packaging and design are reason enough to splurge on the fragrance. It has hints of Bergamot, Cardamom. Moreover, the Violet leaves blend perfectly with Leather, Sandalwood, Tonka Beans, Vanilla, and a hint of cinnamon.

Price: PKR 6,500

Image source: junaidjamshed.com

Stay tuned to Brandsynario for the latest news and updates.