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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
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Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Pakistan Women Cricketers Bag 50% Salary Hike in Central Contracts

By
Web Desk
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pakistan-to-play-in-sri-lanka-icc-womens-world-cup-2025-women-central-contracts

The Pakistan Cricket Board (PCB) has finally done what fans and players alike have been hoping for, giving a serious financial boost to women cricketers in the new central contracts.

In a move that speaks volumes about growing support for the women’s game, the PCB has announced a 50% increase in player retainers across all categories of its newly unveiled central contracts.

Bigger Cheques, Bigger Dreams

Starting July 1, 2025, and running through to June 30, 2026, the new contracts will be in effect, and they bring more than just upgraded pay. They signal a shift in how women’s cricket is being valued in the country.

A total of 20 players have made the cut this year. From established stars to exciting new names, the list is spread across five categories.

Top Performers Get Top Spots

Leading the pack in Category A are four familiar names:

  • Sadia Iqbal (currently the top-ranked bowler in T20Is)
  • Fatima Sana
  • Muneeba Ali
  • Sidra Amin

These women have consistently delivered on the international stage, and now they’ve got the contracts to show for it.

Meanwhile, a few promotions also made headlines.

  • Diana Baig, known for her swing and steady pace, has been bumped up from Category C to B.
  • Rameen Shamim climbs from Category D to C, reflecting her growing value to the squad.

New Faces Join the Fold

This year’s list isn’t just about upgrades, it’s about fresh opportunities too. Six new players have been handed central contracts:

  • Natalia Pervaiz, Sidra Nawaz, and Waheeda Akhtar (Category D)
  • Eyman Fatima and Shawaal Zulfiqar (Category E)

That’s a solid mix of experience and youth, and a clear sign that the PCB is thinking long-term.

Pakistan Women’s Central Contracts List

  • Fatima Sana, Muneeba Ali, Sadia Iqbal, Sidra Amin (Category A)
  • Aliya Riaz, Diana Baig, Nashra Sundhu (Category B)
  • Rameen Shamim (Category C)
  • Gull Feroza, Najiha Alvi, Natalia Parvaiz, Omaima Sohail, Sadaf Shamas, Sidra Nawaz, Syeda Aroob Shah, Tuba Hassan, Umm-e-Hani, and Waheeda Akhtar (Category D)
  • Eyman Fatima and Shawaal Zulfiqar (Category E)

Stay tuned to Brandsynario for the latest news and updates.

Heightened Security, Segregated Stands for Pakistan-Afghanistan T20I in Sharjah

By
Web Desk
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pakistan-afghanistan-uae-tri-nation-series-nears-green-light

The tri-nation T20I series in Sharjah, involving Pakistan, Afghanistan and the UAE, is just around the corner, and while the cricket promises to be thrilling, it’s the off-field preparations that are grabbing early headlines.

With Pakistan and Afghanistan set to renew their fiery cricketing rivalry, the Sharjah authorities are leaving no stone unturned to ensure peace and order both inside and outside the stadium.

Separate Stands, Separate Entrances

Yes, you heard that right. In a first-of-its-kind move, separate stands and entry points will be designated for Pakistani and Afghan fans at the Sharjah Cricket Stadium. It’s a direct response to previous incidents of crowd unrest, especially during high-pressure games between the two nations.

The decision might seem drastic, but given the history between these fanbases, it’s a precautionary step that most would agree is much needed.

Tickets by Nationality

In addition to separate seating, ticket sales will also be restricted based on nationality. Organisers are assigning fans to specific sections throughout the tournament, all in the name of safety and smooth crowd management.

With the 16,000-capacity stadium expecting full houses, this move aims to ensure a more controlled and enjoyable atmosphere for everyone in attendance.

Pakistan and Afghanistan have faced off in seven T20Is so far. Pakistan have the edge with four wins, but Afghanistan are not far behind with three victories of their own. Every encounter between these two has been packed with drama, emotion, and, often, controversy.

This time, however, with Sharjah as the battleground, both cricket boards and fans are hoping the focus stays on the cricket.

Stay tuned to Brandsynario for the latest news and updates.

PHF Proposes Participation Roadmap for FIH Pro League

By
Web Desk
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phf-proposes-participation-roadmap-for-fih-pro-league

The Pakistan Hockey Federation (PHF) has made its stance loud and clear: it wants to play in the Pro League, but without taking a single rupee into its own hands. PHF Secretary Rana Mujahid told a local channel in Karachi that the federation is not asking for any direct funding.

The Pro League requires a whopping PKR 700 million, but the PHF believes all payments, from event fees to player allowances, should go directly through the Pakistan Sports Board (PSB).

Now that’s a bold way to shut down any potential money mishandling debates before they even begin.

Let the PSB Handle the Finances

“We’re not after the money. We just want Pakistan to compete at the highest level,” said Mujahid during the interview.

He stressed that participation in the Pro League is crucial for the future of Pakistan hockey. Not only will it give our players much-needed exposure, but it will also help improve Pakistan’s global hockey rankings.

Instead of routing funds through the federation, Mujahid offered a solution: the PSB should directly pay the event fees, handle the logistics, and ensure players receive their daily allowances without delay.

“We don’t want to get into the money. Let the PSB book the hotels, flights, everything,” he added.

A Refreshing Focus on Players

For a sport that has struggled with both performance and perception in recent years, this approach feels different, in the best way possible.

The PHF appears focused on what actually matters: getting the national team on the field and ensuring players are taken care of.

“Our only aim is to improve the national sport and resolve players’ issues,” Mujahid said, clearly drawing a line between politics and performance.

Time Ticking on the FIH Deadline

Earlier this week, PHF President Tariq Bugti revealed that the federation has already requested an extension from the International Hockey Federation (FIH) regarding the deadline to confirm participation. The original deadline was August 12.

And here’s the twist: Pakistan got the Pro League invite after New Zealand pulled out of the competition, despite winning the Nations Cup. That opened the door for Pakistan to rejoin elite company, but the clock is ticking.

Stay tuned to Brandsynario for the latest news and updates.

Is the Golden Age of Tech Jobs Over?

By
Areeb Asif
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is-the-golden-age-of-tech-jobs-over

When we were young, we were sold a dream: become an engineer, start a tech job in some multinational company, and our lives would be filled with countless opportunities. The dream was sold to every young person I knew around me, and hence, many of us fell victim to it.

However, the world as I see it has moved on. Tech jobs/STEM jobs are being replaced left and right. Recent trends suggest that the golden era of tech jobs may be drawing to an end. The confluence of factors, including the end of the Zero Interest Rate Policy (ZIRP) era and the rise of generative AI, is the main reason behind it.

The Golden Age of Tech Jobs is Over

Throughout the 2010s, Big Tech experienced remarkable growth. Companies hired at an unprecedented pace, offering starting salaries in the six figures, along with free gourmet lunches, on-site gyms, and flexible work arrangements.

The chance to “change the world” while earning top-tier pay made these jobs the ultimate dream.

But that dream has lost its shine. Since 2022, the industry has shed over 400,000 jobs, with giants like Google, Microsoft, and Amazon slashing thousands of roles. Even once‑untouchable positions in AI, cloud computing, and software engineering are now on shaky ground.

employee-layoffs
Employee layoffs

And then came AI.

Tools like ChatGPT and others have completely changed the game. While they’re super helpful, they’ve also made companies rethink how many people they really need. Why hire ten people when AI can do half the job?

It’s not about replacing humans entirely, but it is about doing more with less. That means fewer job openings and more competition for the roles that are available.

Ironically, the very industry that pushed innovation is now being disrupted by it.

We Need to Adapt Before it’s Too Late

What we’re seeing now isn’t the “death” of tech jobs; it’s more like the industry is evolving. Companies are being smarter with their money. Startups are expected to actually make money, and employers are now looking for people who bring more than just coding skills to the table.

The jobs are still there. But landing them might take more than it used to. You’ll need to be adaptable, curious, and open to learning new things.

Upskilling in areas like AI, cybersecurity, cloud tech, or even just understanding how tech connects with real-world problems can really give you an edge.

Stay tuned to Brandsynario for latest news and updates.

PIA Launches Faster Check-in Option for More Local Flights

By
Maham Hussain
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pia-launches-faster-check-in-option-for-more-local-flights

Pakistan International Airlines has expanded its online check-in service. Passengers flying from Multan, Faisalabad, Peshawar, Quetta, and Skardu can now check in through the PIA app or website. This move helps travellers skip long queues at the airport.

The airline said this service applies to domestic routes. It aims to make travel faster, easier, and more convenient for passengers. PIA encouraged travellers to use this feature for a smoother airport experience.

A spokesperson stated, “The national flag carrier says the move is aimed at making the travel experience faster, easier, and more convenient.” PIA wants customers to benefit from this update. Flyers can complete check-in before reaching the airport.

Travellers may visit www.piac.com.pk for more information. They can also contact PIA’s helpline at 021-111-786-786. The airline continues to improve services across domestic flights.

Meanwhile, PIAHCL issued a clarification on recent media reports. These reports suggested UK flights may resume soon. The company addressed confusion around the UK CAA’s clearance.

PIAHCL clarified, “The regulatory clearance granted by the UK Civil Aviation Authority (UK CAA) applies generally to the Pakistan Civil Aviation Authority (PCAA), not to any specific airline.” This means PIA still needs separate approvals. The airline must get its own operating license and route clearance.

The clarification added, “This clearance confirms that Pakistani carriers meet international aviation safety standards.” This step reflects well on the country’s aviation sector. It shows progress in meeting global requirements.

However, the airline said no specific airline has received permission yet. It explained, “All Pakistani airlines, including PIA, must still apply for individual operating licenses and route-specific approvals before they can resume flights to the UK.” PIA emphasised that media reports naming it were symbolic only.

PIAHCL concluded, “The company clarified that references to PIA in media reports were symbolic and did not indicate an immediate return to UK operations.” Travellers must wait for further updates. PIA will share news if its UK flights resume.

Stay tuned to Brandsynario for latest news and updates

Peugeot Launches the New 2008 Facelift in Pakistan

By
Mishal Zarrar
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peugeot-launches-the-new-2008-facelift-in-pakistan

Peugeot Pakistan has officially launched the facelifted Peugeot 2008 in Pakistan, with bookings opening on 1 August 2025, through authorised dealers nationwide. Available in two familiar trims, Active and Allure, this update offers a blend of refined styling, upgraded technology, and enhanced safety.

Exterior Upgrades

  • Full LED headlights redesigned into three individual LED modules, replacing the older single‑projector setup, for enhanced illumination and stylish impact.

  • At the rear, the PEUGEOT lettering has been upgraded to matte grey, and the lion emblem has been removed for a cleaner tailgate appearance.

  • Updated dual rectangular chrome exhaust tips, 17″ diamond‑cut Karakoy alloy wheels in H‑pattern style, shark‑fin antenna, and Grey Satin door trims add to its premium presence.

exterior-updates
Exterior updates

Interior Upgrades

  • The facelift introduces a 10″ high‑definition touchscreen infotainment system, offering crisp visuals and seamless smartphone connectivity via Apple CarPlay and Android Auto.

  • A fresh all‑black roof liner elevates cabin ambience with a more modern, upscale tone.

While the major layout remains unchanged, the refined materials deliver a noticeable enhancement in usability and a premium feel.

interior-upgrade
Interior upgrade

Price & Booking

Variant Full Payment EMI Plan
Active 6,600,000 (reduced by 350k) 7,050,000
Allure 7,250,000 (reduced by 450k) 7,800,000

Early buyers will enjoy the price drop incentives, with financing options like monthly instalments starting from PKR 201,362 with 0% interest.

Community Feedback

The general community feedback on the Peugeot 2008 is positive: owners praise its turbo engine, high-mounted height, and low-maintenance service intervals.

Common red flags include a wet timing‑belt design that requires timely servicing and reported hydrolock risks from low air intake placement during heavy rain. Some users comment on the compactness of rear cabin space and minor interior quirks like the hood release position.

Final Take

The facelifted Peugeot 2008 brings class-leading European design, refreshed tech, and a strong safety feature set to Pakistan’s compact SUV segment. With attractive pricing, visible upgrades, and bookings underway, it’s shaping up to be a compelling option, especially for drivers who value style, performance, and premium cabin touches.

Stay tuned to Brandsynario for the latest news and updates

No Ceasefire Violation By Pakistan, Says Indian Army

By
Maham Hussain
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no-ceasefire-violation-by-pakistan-says-indian-army

The Indian army on Tuesday denied reports by Indian media claiming Pakistan violated the ceasefire agreement along the Line of Control (LoC). The denial came after several reports suggested there was firing in the Poonch sector.

The army clarified, “There have been some media and social media reports regarding ceasefire violation in the Poonch region. It is clarified that there has been NO ceasefire violation along the Line of Control.”

indian-media-claimed-pakistan-violated-ceasefire
Indian media claimed Pakistan violated the ceasefire.

The statement followed a post by senior Indian journalist Rajdeep Sardesai on X. He wrote that Pakistan had fired in the Poonch sector for the first time since Operation Sindoor. His post went viral, leading to a wave of speculation across media channels.

However, Sardesai later deleted the post and issued a clarification, stating, “Indian army has DENIED reports of any ceasefire violation by Pakistan in Poonch sector as was being earlier reported.”

rajdeep-sardesai-on-x
Rajdeep Sardesai on X

Earlier in May, tensions escalated between Pakistan and India after an attack on Hindu tourists in Indian Illegally Occupied Jammu and Kashmir (IIOJK). India blamed Pakistan for the incident. In response, both countries engaged in military confrontation.

Pakistan launched a large-scale counter-offensive named “Operation Bunyan-um-Marsoos.” The Pakistan Armed Forces hit several Indian military targets.

During this operation, Pakistan downed six Indian fighter jets, including three Rafales, and destroyed dozens of drones. After 87 hours of fighting, both countries agreed to a ceasefire on May 10. The agreement came following diplomatic talks.

The ceasefire was first announced by US President Donald Trump through social media. He said his government held talks with both nations and helped broker the peace. However, India denied that Trump played any role. It rejected claims that US threats to end trade talks led to the ceasefire.

On the other hand, Pakistan acknowledged Trump’s role and praised his efforts. Pakistan later officially recommended him for the 2026 Nobel Peace Prize for defusing the conflict and helping secure peace between the two nuclear-armed neighbours.

Stay tuned to Brandsynario for the latest news and updates

Absolutely Bizarre Things You Will Only Find in Japan

By
Areeb Asif
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absolutely-bizarre-things-you-will-only-find-in-japan

When we think of Japan, we usually picture cherry blossoms, sushi, and anime. But Japan isn’t just about that; it’s also full of wonderfully weird things that you won’t find anywhere else in the world. Seriously, no one does quirky quite like Japan.

Here is a list of 7 bizarre but also quite interesting things that you will only find in Japan.

1. Vending Machines that Sell Everything (Yes, Everything)

We’re not just talking about drinks and chips. Japan has vending machines that offer hot meals, pizzas, umbrellas, eggs, surgical masks, flowers and even toys. There are over 5 million vending machines across the country.

According to Tech In Asia, as of 2014, there were 3.8 million “automatic sales” machines in the country, or about one for every 33 citizens.

If you can think of it, chances are there’s a machine for it. Who knew that a country so famous for its restaurants was also excelling in vending machines, too? Japanese people must never feel bored.

vending-machines-that-sell-everything
Vending machines in Japan that sell everything.

2. Cuddle Cafés

The Japanese are in the middle of a love drought. Young people in particular have become more prone to celibacy and say finding relationships is “too much trouble.”

In Japan, you can visit a “cuddle café” where you pay to lie next to a stranger, just to feel the warmth of human connection. No talking, no funny business. Just pure, silent cuddling. Some places even offer hand-holding or hair-stroking for extra yen.

The service was apparently “quite popular,” according to Japan Info, and by 2019, there were more cuddle cafes. Seen as a legitimate stress-reliever for office workers, the service even became an equal opportunity. These cuddle cafes won’t help Japan’s plummeting birth rate, but at least people are getting a bit of human contact.

3. Toilets that Feel Like Sci-Fi Gadgets

Japanese toilets are next-level. Think heated seats, music for privacy, built-in bidets, and even lids that open and close automatically. You might need a tutorial before using one, but once you do, regular toilets will never be the same again.

scifi-toilets-japan
Japanese hi-tech toilets

4. Hotels Run by Robots (Yes, Real Ones)

There’s a hotel in Japan where you’re greeted by a robot… or even a robot dinosaur. The place is fully automated from check-in to luggage storage. It’s called the “Weird Hotel” (and for good reason). You’ll either be amazed or mildly creeped out, or maybe both.

5. Capsule Hotels

Ever wanted to sleep in a spaceship-like pod? Capsule hotels in Japan offer tiny sleeping spaces stacked like boxes. It’s cheap, efficient, and strangely cosy, though not for the claustrophobic. But don’t expect any room service or balcony view; it’s for people who need a bed to spend the night while they are packed and can’t break their bank.

capsule-hotels-japan
Capsule hotels in Japan

6. Square Watermelons

Yes, they grow square watermelons. Not because they taste better, but because they look cool and are easier to stack.

The Japanese see fruit as a special treat. The history of Buddhists in the country, leaving gifts of fruit for the gods, means it’s treated with respect, and fruit is also considered an important part of human-to-human gift-giving.

Giving fruits as gifts is not as miserly as it sounds, because in Japan, even basic fruits are stupidly expensive. It can get so pricey, families will often split a single fruit between everyone, rather than each having their own.

But their love has gotten a bit out of hand. Bruised or oddly shaped fruit never makes it to Japanese supermarket shelves. As if that’s not enough, high-end fruit stores sell luxury produce, where a single apple can cost $24.

And there’s a level up even from that. Watermelons grown in special shapes can run $1,500. And in 2016, a pair of Yubari King melons went for $27,000 at auction.

7. Ice Cream Flavours You Didn’t Know Existed

Forget chocolate and vanilla. In Japan, you’ll find ice cream flavours like wasabi, soy sauce, squid ink and even horse meat. Some are surprisingly tasty, others… not so much.

If you wish to be experimental and want to experience something out of the box, only then try these flavours. You never know, you might even be pleasantly delighted.

squid-ink-ice-cream-japan
Squid ink ice cream

I think by now we all can agree that Japan is one of those places that will constantly surprise you in the best ways. If you’re ever lucky enough to visit, be ready for the unexpected and bizarre experience that might never leave your mind.

Stay tuned to Brandsynario for latest news and updates

Malik Riaz Warns of Bahria Town Shutdown Amid State Crackdown

By
Maham Hussain
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malik-riaz-warns-of-bahria-town-shutdown-amid-state-crackdown

Real estate tycoon Malik Riaz Hussain warned on Tuesday that his company, Bahria Town, is nearing a complete shutdown. He attributed this crisis to an expanding state-led crackdown linked to his alleged ties with jailed ex-prime minister Imran Khan. He made this announcement through a post on the social media platform X.

As the chairman of Bahria Town Limited, Riaz alleged that political motives have triggered the financial losses he is facing. Moreover, the National Accountability Bureau (NAB) has launched several investigations into his real estate projects nationwide. Although Riaz did not name anyone, both analysts and the media linked the situation to the Al-Qadir Trust case.

That case accuses Khan and his wife of receiving land from Riaz in return for illegal favours during Khan’s 2018–2022 term. Consequently, a court sentenced Khan to 14 years in prison in January. Around the same time, NAB also began the process of requesting Riaz’s extradition from the UAE.

According to Riaz, authorities froze Bahria Town’s bank accounts and seized company vehicles. In addition, they arrested dozens of employees, which disrupted all business operations. “The situation has reached a point where we are being forced to completely shut down all Bahria Town activities across Pakistan,” he stated.

Furthermore, Riaz expressed regret to stakeholders and residents. He emphasised that development work has stopped entirely. He also claimed that the company’s day-to-day functioning remains paralysed due to these actions.

In January, Defence Minister Khawaja Asif confirmed the government’s plan to bring Riaz back from the UAE. Simultaneously, NAB issued a public warning against investing in Riaz’s luxury apartment project in Dubai. The bureau stated that such investments could qualify as money laundering and expose people to legal risk.

Riaz, in response, accused officers of blackmail and creating fake cases. He stated that their greed, not political reasons, had driven him to leave Pakistan. Later, local media reported that Riaz had left the UAE for an unknown destination to avoid extradition.

Lastly, Riaz made a public appeal for dialogue. “We assure you of our full participation in any arbitration process,” he wrote. “If the arbitration decision requires payment… we will ensure its payment.”

Stay tuned to Brandsynario for the latest news and updates

Netanyahu Plans to Fully Takeover Gaza

By
Maham Hussain
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netanyahu-weighs-full-gaza-takeover

Israeli Prime Minister Benjamin Netanyahu met senior security officials on Tuesday to finalise a new Gaza strategy. Media reports said he leaned toward a complete military takeover of the territory. Meanwhile, international efforts to mediate between Israel and Hamas have failed.

Local health officials reported that Israeli troops killed at least 20 people waiting for UN aid in northern Gaza. In Rafah, 20 others were wounded near Morag Square during aid distribution. Moreover, Gaza’s Health Ministry confirmed eight more deaths due to starvation and malnutrition.

Israeli fire killed at least 80 people in recent attacks. Netanyahu’s office stated he held a “limited security discussion” lasting three hours. During the meeting, Chief of Staff Eyal Zamir presented further options for continuing the campaign.

Defence Minister Israel Katz and Strategic Affairs Minister Ron Dermer also joined the meeting. Israeli media announced that the cabinet would meet on Thursday at 6 p.m. to finalise the strategy. They indicated that Netanyahu supports taking full control of Gaza.

This move would reverse Israel’s 2005 withdrawal of troops and settlers. Although Israel retained border, airspace, and utility control, right-wing groups blamed the pullout for Hamas’s 2006 election win. Now, Netanyahu seeks to change that approach.

It remains unclear whether Netanyahu wants a short-term operation or a long-term occupation. His office didn’t clarify the final intention. However, he told new recruits, “It is still necessary to complete the defeat of the enemy in Gaza, release our hostages and ensure that Gaza never again constitutes a threat to Israel.”

He added, “We are not giving up on any of these missions.” The UN warned that expanding military operations would be “deeply alarming.” President Trump responded, “That’s going to be pretty much up to Israel.”

A Palestinian official said Netanyahu’s stance might pressure Hamas into concessions. The Palestinian Foreign Ministry urged nations to act fast and block the takeover. It said, regardless of motive, countries must treat the threat seriously.

Israel’s ruling coalition includes far-right figures backing full annexation of Gaza and the West Bank. Although the International Court of Justice ruled the occupation illegal in 2024, those leaders still push forward. They also support relocating Palestinians.

The military continues to face manpower challenges after two years of fighting. Leaders have warned against deepening the occupation due to rising strain. Meanwhile, Minister Itamar Ben Gvir demanded that the army chief confirm loyalty to any final government orders.

Netanyahu’s office assured that the Israeli Defence Forces stand ready to carry out cabinet decisions. The cabinet will soon decide on the next move in Gaza. Global leaders are watching closely as the conflict escalates.

Stay tuned to Brandsynario for the latest news and updates

Dil Se Pakistan Hain Hum- An ISPR Hit or Miss?

By
Mishal Zarrar
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dil-se-pakistan-hain-hum-an-ispr-hit-or-miss

As Pakistan’s Independence Day approaches on 14th August, a unique wave of patriotism sweeps across the country. No matter where you are, one shared experience stands out: national songs echoing from schools and street corners, creating an atmosphere that only comes around once a year.

Adding to this spirit is the much-anticipated national song released by ISPR every year, a tradition that has become a key part of the celebration.

This year, too, ISPR has released a national song, “Dil Se Pakistan Hain Hum,” in celebration of Pakistan’s 78th Independence Day. Sung by Wajid Saeed and written by Zaheer Zarf, it celebrates victory, especially in light of the recent India-Pakistan war.

From aerial to marine footage, Dil Se Pakistan Hain Hum makes audiences relive the clashes between the two rival countries, also known as Marqa-e-Haqq, highlighting the victory that Pakistan earned thanks to its defence forces.

The Music: Uplifting and Cheering

Dil Se Pakistan Hain Hum starts off with powerful cinematics and upbeat music that builds with time, using strings to create a sense of anticipation. As the song progresses, choral elements and layered vocals amplify the patriotic fervour, giving the anthem a larger-than-life feel.

I believe that the melody is intentionally easy to remember, something you can hum along to after a few listens, which is a signature ISPR trait. And since the song is intended to be heard on bigger platforms, the production quality is top-tier. The audio is crisp and does justice to the song’s emotional highs and lows.

A Montage of Pride

Visually, the anthem is a display of unwavering strength. It opens with shots of Pakistan’s vast landscapes, from mountains to city skylines, reminding viewers of the beauty and diversity of the homeland. As expected from ISPR, the visuals also highlight the armed forces in action: navy fleets, air force jets soaring, and soldiers saluting at sunrise.

But what makes this video resonate more deeply is its inclusion of civilians: farmers, students, doctors, and athletes. There’s an intentional effort to show that patriotism isn’t exclusive to the battlefield; it lives in classrooms, hospitals, streets, and sports arenas, too. Something you find with more intensity as independence nears.

The colour grading is rich with sharp contrasts that make the green of the Pakistani flag stand out in every frame. Transitions are smooth, and the editing rhythm is fast-paced, matching the emotional pacing of the song.

What makes this year’s anthem hit harder than ever is its perfect timing. Real-time clips of Pakistan downing Indian jets, backed by international news reports (even as India denies it all), inject a surge of pride that’s impossible to ignore.

It’s bold, it’s raw, and it’s real. Add to that the feel-good visuals of people coming together and celebrating the nation, and you’ve got more than a song. You’ve got a moment. One that unites a country, especially when the stakes are high.

The Lyrics Take the Cake

If you’re not the most patriotic, you might think the poetry is a bit much, but that’s the whole point. A national song isn’t supposed to be subtle. It’s supposed to stir you up, make you feel something deeper. The lyrics are meant to hit home; to remind you that your role, your existence, your everyday grind, matters to the nation.

“Koi aanch na aai dharti pe, jaan dein ge hum, jaan lein ge hum.”
“Suno suno, ek jaan hain hum.”
“Dharti ke chappay chappay par, tere sheron ki yalgaar hai.”

These lines don’t just rhyme; they mean something to the common folk. They are full of fire. You can feel the pride. You can feel the pulse. It’s not just a song. It’s a battle cry!

Fitting into the ISPR Universe

ISPR has long built a legacy of creating national songs that strike a chord with the people. From “Bara Dushman Bana Phirta Hai” and “Mujhey Dushman Ke Bachoun ko Parhana Hai” to “Kabhi Percham Mein Lipte Hain,” each anthem conveys different emotions, styles, and tones. However, all share the same enthusiasm and nationalism essential for their purpose.

In this context, “Dil Se Pakistan Hain Hum” fits perfectly. It reflects themes of hope, unity, and inclusivity, contrasting with the more assertive and aggressive tone of the previous anthems. The song does exactly what it is aimed to do: evoke patriotism and make you feel connected to your homeland. So, it doesn’t matter if you are in the mountains of Gilgit or the deserts of Balochistan, Dil Se Pakistan Hain Hum will touch you equally.

At the end of the day, even if you are not very patriotic, Independence Day strikes a different chord in you, and that is the time you jam to Dil Se Pakistan Hain Hum.

So, What’s the Verdict?

In my opinion, while this might not be the best ISPR national song to exist, it’s definitely a close competitor. The lyrics are powerful, and the visuals are even better. It sure reminds you of the victory Pakistan got in Marqa-e-Haqq, an event that has made millions of Pakistanis proud.

So this Independence Day, while your playlist is full of patriotic tunes, make sure Dil Se Pakistan Hain Hum is on it, because being Pakistani is not just where we live, it’s who we are.

Stay tuned to Brandsynario for the latest news and updates

Could iPhone 17 be the Turning Point for Apple?

By
Areeb Asif
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iphone-17-be-the-turning-point-for-apple

Apple is no stranger to hype. Every year, millions of fans and critics alike tune in to see what the tech giant will unveil next. But with the iPhone 17 launch just around the corner, people are speculating that this one might be a major turning point for Apple.

Why are All Eyes on iPhone 17?

For the past few years, iPhones have felt… familiar. Powerful, cinematic, and reliable, but also a bit predictable. It’s safe to say that users started wondering whether Apple is just playing it safe.

rumoured-iphone-17-design
Rumoured iPhone 17 Design

However, it seems like Apple is now trying to reinvent itself and bust all such assumptions with its iPhone 17 launch. Rumours suggest it will shake things up in a way we haven’t seen since the iPhone X. Think a completely new design, next-level AI integration, and potentially even an 8x zoom.

Model iPhone 16 iPhone 17 (Expected)
Standard $799 $799
Air / Slim – $949
Pro $999 $1,049
Pro Max $1,199 $1,249

 

Here is an overview of the rumoured features:

1. Air, Regular, Pro & Pro Max

This year’s iPhone 17 series is shaping up as Apple’s most diversified lineup yet. Four models are expected: the ultra-thin iPhone 17 Air, the standard iPhone 17, and the more premium Pro and Pro Max versions.

The Air replaces the discontinued “Plus” line and promises a 6.6″ display at just 5.5 mm thickness, potentially Apple’s thinnest ever.

With iOS 26’s new Adaptive Power feature, Apple uses AI to intelligently distribute power during peak demand. We can also see a noticeable boost in daily battery life before needing to recharge. That said, Adaptive Power might simply be a clever software workaround, squeezing more life out of the same physical battery size.

2. Camera Upgrades

All Pro variants are rumoured to adopt a trio of 48 MP rear sensors, including a new 48 MP telephoto with up to 8× optical zoom, accompanied by a 24 MP front camera. A standout software-driven feature might be dual‑camera recording, capturing front and rear feeds simultaneously, ideal for content creators.

Yes, the iPhone 17 Pro could have an 8x optical zoom! Not only that, it’s said to be able to move, so perhaps there could be a range of zoom between 5x and 8x that is all optical (versus relying on digital zoom to crop and enlarge the image to fit the same field of view).

The 5x zoom in the current iPhone 15 Pro Max, iPhone 16 and iPhone 16 Pro Max uses a “tetraprism” design to achieve its telephoto range while still keeping the camera bump modest.

The front and rear cameras will reportedly work in tandem for dual video recording within the built‑in Camera app. This is perfect for interviews or reaction videos where you want to capture both sides of the conversation.

3. UI & AI Upgrades

Recording video in 4K, let alone 8K, is a power‑hungry process that generates considerable heat. In warmer environments, it can even push the iPhone to overheat and temporarily shut down.

That’s why the rumoured addition of a vapour chamber cooling system in the iPhone 17 Pro models is so exciting. As the processor heats up, a small amount of liquid inside the chamber evaporates, moves to cooler areas where it condenses, and then cycles back to the hot spots.

The iPhone 17 may also adopt a smaller “metalens” technology that allows the Face ID sensor and Dynamic Island module to take up less space on the display. This also allows Apple to shrink the phone’s bezels and increase the screen size to 6.3 inches.

It’s an invisible upgrade for most users, but one that could make a noticeable difference for those who push their devices to the limit.

4. Chances of a Rustic Orange iPhone 17

The iPhone 17 Pro lineup is rumoured to have a striking, almost ginger hue. This isn’t just interesting because, well, orange is orange; it’s notable because it would mark a shift away from Apple’s recent preference for cool, muted tones in its Pro models.

There are also whispers of a new sky blue option, which I have… thoughts about. Since I don’t hide my iPhone behind a case, the idea of showing off a bold, unapologetic colour sounds like fun.

Possible Shortcomings

While Apple is supposedly doing a lot of innovation with this launch, the competition is still fierce. Brands like Samsung and Google have been pushing boundaries with foldables, AI-powered cameras, and futuristic interfaces.

With slowing iPhone sales and increasing pressure from investors, Apple might finally be ready to take a bigger leap. The iPhone 17 could mark a new chapter, one where Apple regains its reputation as the ultimate innovator, not just the safe choice.

Will the iPhone 17 be a true turning point? Time will tell. But one thing’s for sure: Apple knows it’s time to deliver something big. If the rumours are even half true, the iPhone 17 will finally serve the loyal customers what they deserved since long.

Stay tuned to Brandsynario for the latest news and updates

Donald Trump Calls Out India for Buying Russian Oil

By
Maham Hussain
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trump-raises-tariffs-on-india-over-russian-oil-trade-ties

Trump posted on Truth Social that India buys “massive amounts” of Russian crude. He claimed the country resells much of it for huge profits. “They don’t care how many people in Ukraine are being killed by the Russian War Machine,” he wrote.

Because of this, Trump said he will “substantially raise the Tariff paid by India to the USA.” The move followed a 25% tariff on Indian exports that began on August 1, after trade talks collapsed. According to Trump, India enforces some of the world’s highest tariffs and non-monetary trade barriers.

He criticised India for its military and energy purchases from Russia, calling them “all things not good!” Trump warned of 100% tariffs or secondary sanctions if Russia doesn’t agree to a ceasefire by August 8. Countries continuing to buy Russian energy would also face penalties.

India’s Ministry of External Affairs called the move “unjustified and unreasonable.” Officials said the oil trade helps stabilise domestic prices and protect affordability. They added that the U.S. and EU also conduct trade with Russia when not facing urgent national pressure.

Foreign Ministry spokesperson Randhir Jaiswal stated that India’s global partnerships stand on “their own merit.” He insisted they shouldn’t be viewed “from the prism of a third country.” Highlighting long-standing ties with Moscow, Jaiswal described the relationship as “steady and time-tested.”

He expressed confidence that U.S.–India relations will continue progressing. Meanwhile, Trump announced the dispatch of special envoy Steve Witkoff to Russia this week for ceasefire discussions. In another response, Trump repositioned two U.S. nuclear submarines after threatening comments by Dmitry Medvedev.

In the first half of 2025, India imported roughly 1.75 million barrels of Russian oil daily. Indian refiners re-exported a large volume of this crude as refined fuel, including diesel, gasoil, and gasoline. That raised concerns about India’s profit margins from Russian supplies.

At a rally, Modi promoted self-reliance and defended domestic consumption policies. He tied the message to his ongoing “Make in India” initiative. His government has also refused U.S. access to India’s dairy and agricultural markets, citing political and religious sensitivities.

Analysts say this standoff reflects India’s multipolar foreign policy and desire for economic independence. Although sanctions may have limited the GDP impact, the damage to diplomatic relations could be more serious. Both sides appear unwilling to compromise.

Stay tuned to Brandsynario for latest news and updates

Could Babar Azam Make a Comeback for Asia Cup 2025?

By
Web Desk
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how-much-will-sydney-sixers-pay-babar-azam-for-bbl-15

Former Pakistan skipper Babar Azam is being considered for a potential comeback to the national T20I team for the tri-series and the ACC Asia Cup 2025, according to reports.

Well, it all circles back to Fakhar Zaman’s latest injury setback, which has not only ruled him out of the West Indies ODIs but also thrown his Asia Cup availability into serious doubt.

Fakhar’s Injury Shakes Up Plans

Fakhar suffered a hamstring injury during the recent T20I series in Florida. He missed the third T20I and has now been sidelined from the ODI leg of the tour as well.

The Pakistan Cricket Board (PCB) has since directed him to report to the National Cricket Academy in Lahore for rehabilitation.

While there’s still hope he could recover in time for the Asia Cup, insiders suggest the board is preparing a backup plan, just in case.

Babar the Backup…

Enter Babar Azam. According to sources, the PCB sees him as a reliable senior figure who could step in if Fakhar doesn’t regain fitness. But it’s not just a matter of seniority.

The door to Babar’s return hinges heavily on his performance in the ODI series against the West Indies. If he impresses the selectors, a spot in the Asia Cup squad could very well be his.

It’s also worth noting that Babar recently held a sideline meeting with PCB Chairman Mohsin Naqvi, joined by Mohammad Rizwan and Naseem Shah, during the second T20I. While details of the conversation haven’t been made public, the timing suggests something is brewing.

Final Squad in the Works

The Asia Cup squad is expected to be announced in the second week of August, which means the upcoming ODIs will be crucial not just for Babar, but for a few other fringe players as well.

For now, it’s all speculation, but one thing is clear: if Babar Azam delivers with the bat in the Caribbean, we might see him in the T20I side in September.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Champions Owner Fires Back at PCB’s Blanket Ban

By
Web Desk
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pakistan-champions-unveil-fiery-new-jersey-ahead-of-wcl-2025

After a chaotic and controversy-filled second edition of the World Championship of Legends (WCL), the aftermath is beginning to spill out into the media.

On one side, you have the Pakistan Cricket Board (PCB), fuming over what it deems as “politically motivated behaviour” from WCL organisers. On the other hand, you’ve got Kamil Khan, owner of the Pakistan Champions franchise, standing firm and unapologetic.

And now, with the PCB announcing a blanket ban on the use of Pakistan’s name in future WCL events, it’s fair to say things have officially escalated.

PCB’s Blanket Ban Sparks Backlash

The drama took centre stage during the 79th meeting of the PCB’s Board of Governors. Following the refusal of the India Champions to play two matches, a group stage fixture and a semi-final, against their arch-rivals, the Pakistan Champions, the board voiced strong disapproval of how the organisers handled it all.

With India pulling out of both games citing “political tensions,” Pakistan were handed one shared point in the league match and then a walkover in the semi-final.

Despite making it to the final, the Pakistan Champions fell short yet again, losing to the South Africa Champions and finishing as runners-up for the second straight time. But what followed after the final has dominated headlines even more.

The PCB announced that Pakistan will no longer take part in WCL events and, more significantly, franchises will not be allowed to use the country’s name moving forward.

“Pakistan Is Our Pride, Not a Trademark”

Speaking to the media in Birmingham, Pakistan Champions owner Kamil Khan didn’t hold back.

“This is our own team. I own it. It’s a private league,” he clarified. “PCB does not own the team. There are so many private leagues around the world. No one can stop us from naming our team after our country. Pakistan is our pride.”

And according to him, everything about Pakistan Champions’ participation was done by the book.

“In fact, we also met with Chairman Mohsin Naqvi, who was supportive and helpful. I’m thankful to him for backing Pakistan Champions,” he revealed. “We took NOCs from the PCB for all the players.”

Did the PCB Overreact?

Kamil also highlighted that there was no breach of branding, no misuse of logos, and no violation of protocol. “We didn’t use PCB’s logo or any of their branding, only their players, and that too after securing official clearance,” he said.

He believes the decision to ban the franchise from using the name “Pakistan Champions” is based on a misinterpretation of intent. The team wasn’t masquerading as a national team; rather, it was a privately-owned team playing under a name that resonated with fans.

What Happens Next?

While Kamil Khan is confident that his team will continue to participate, name intact, the PCB’s stance may make things complicated. Without access to PCB-contracted players or official clearance, future editions could see the squad weakened or heavily altered.

But Khan seems determined.

“Just like the first season, Pakistan Champions performed really well in the second season too,” he said. “One bad day doesn’t make a team bad. Losing one final doesn’t mean the Pakistan Champions is over.”

Stay tuned to Brandsynario for the latest news and updates.

Usama Mir Calls Out PCB’s NOC ‘Double Standards’

By
Web Desk
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Usama Mir Signs Long-Term Deal With Worcestershire

Pakistan leg-spinner Usama Mir, known for his versatility and work ethic, has come forward to call out what he believes are “double standards” in how the Pakistan Cricket Board (PCB) handles No-Objection Certificates (NOCs) for its centrally contracted players.

In a recent appearance on a local sports platform, Mir didn’t mince his words. He laid bare his frustration over how, despite not being part of the national team setup and having no domestic cricket commitments, he was denied the green light to play for Worcestershire Rapids in the 2024 T20 Blast.

A Contract Signed But…

Let’s rewind a bit. Worcestershire had announced recently that Usama Mir had signed a three-year deal with them. The leggie will represent the club as an overseas player in 2026, and then, under residency rules, qualify as a local player for the following two seasons.

A rare and valuable opportunity for a Pakistani cricketer, and something the club described as part of their “long-term strategic planning.”

This isn’t Mir’s first rodeo with Worcestershire either. He had a successful 2023 stint, topping both the batting and bowling averages. But in 2024, his return was halted due to “paperwork issues.”

“Why Can’t I Get a Third?”

Usama Mir explained that when he asked PCB officials why his NOC was withheld, he was told he’d already taken two NOCs for the Hundred and the BBL, which was the maximum allowed under the terms of his central contract.

He argued that his contract was signed after his participation in the Hundred, yet the PCB applied the agreement retroactively from 1 July 2023. Even more infuriating, Mir was told that another player had been allowed three NOCs.

When he pushed for an explanation, the reply was baffling: “The chairman was different back then.” His response summed it up perfectly: “If the chairman was different, does that mean the contract I signed also changed?”

“A Cricketer’s Job Is to Play Cricket”

Usama Mir was dropped from the national team. There were no domestic matches scheduled. He wasn’t part of any ongoing tour. Yet, he was stopped from playing cricket.

He pointed out that his deal with Worcestershire had a “special NOC clause,” meant to cover such situations when a player is free and available. But the PCB, despite having no use for him at the time, denied his application.

This wasn’t about skipping national duty. In fact, Mir’s stint in the BBL was cut short when he was recalled for the New Zealand T20Is. He showed up when required. And yet, when he needed support, it wasn’t there.

Cricketers Deserve Better

Usama Mir’s case raises an important question: Where’s the consistency? If rules are rules, then they must apply to everyone equally, regardless of who’s in charge. Changing interpretations, unclear communication, and retroactive enforcement of clauses only breed distrust and resentment.

For a player like Mir, who’s worked hard to build a career across formats and countries, this isn’t just disappointing, it’s damaging. The PCB has every right to manage workload and prioritise national duty. But it must also protect its players’ interests and give them fair opportunities, especially when they’re out of contention for the national side.

Stay tuned to Brandsynario for the latest news and updates.

Dubai Gears Up for Biggest-Ever Pakistan Independence Day Show

By
Maham Hussain
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dubai-gears-up-for-biggest-ever-pakistan-independence-day-show

Dubai will celebrate Pakistan’s 78th Independence Day with a huge event on Sunday, 10 August 2025. Pakistan Association Dubai has partnered with Emirates Loves Pakistan for this occasion. They have titled the celebration Jashn-e-Azaadi Pakistan 2025.

The event will take place at the Dubai Exhibition Centre, Expo City. It will span South Halls 1, 2, and 3, and run from 11:00 am to 11:00 pm. Therefore, guests can enjoy a full 12-hour celebration in one place.

Notably, more than 40,000 people are expected to attend. Pakistani expats and others from various backgrounds will come together. As a result, the event will reflect unity and shared celebration.

Moreover, entry is completely free and open to all. Organisers encourage everyone to attend and enjoy. According to them, it reflects “Pakistan’s cultural pride and community spirit in the heart of Dubai.”

The 12-hour program includes parades, music, and awards. In particular, the Pakistan Awards Ceremony will recognise exceptional individuals. Sheikh Nahyan bin Mubarak Al Nahyan will present the honours. He currently serves as UAE’s Minister of Tolerance and Coexistence. His presence will add both value and visibility to the event. Thus, the awards will gain special importance.

In addition, top performers will entertain the crowd throughout the day. Sahir Ali Bagga, Natasha Baig, and Yousuf Bashir Qureshi will headline the show. Actor Humayun Saeed and cricketer Sana Mir will also join.

Besides music and performances, the event showcases cultural richness. Guests will enjoy folk music, art displays, and regional traditions. Likewise, children will have games and creative zones.

Food lovers can explore the large food court serving traditional cuisine. They can taste dishes like biryani, nihari, and kebabs. Furthermore, a marketplace will promote SMEs and handmade products.

Visitors can arrive easily by Dubai Metro or car. Free shuttle buses will run from the Expo City parking. Additionally, online pre-registration will speed up gate entry.

Overall, guests can expect a vibrant display of heritage and unity. The event also includes giveaways, lucky draws, and educational games. Without a doubt, it offers a full day of festive joy

Stay tuned to Brandsynario for latest news and updates

Pakistan’s Arsalan Ash Bags Sixth EVO Tekken Title in LA

By
Areeb Asif
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pakistans-arsalan-ash-bags-sixth-evo-tekken-title-in-la

Pakistani gamer Arslan “Ash” Siddique bagged his sixth Evolution Championship Series (EVO) title after winning the EVO 2025 fighting game tournament in Las Vegas on Monday.

Representing Twisted Minds, the Pakistani esports star delivered a dominant performance to win the Tekken 8 Grand Final, defeating fellow countryman Atif Butt.

Arslan Siddique, The GOAT of Tekken

Held at the Las Vegas Convention Centre from August 1–3, the event showcased over 2,500 players from around the world as part of the Tekken World Tour and Esports World Cup qualifiers.

In a showdown of national pride, Ash faced off against fellow Pakistani pro Atif “Butt” Butt in the Grand Final. Atif was also a former member of the team founded by Ash himself.

Atif had fought his way back from the lower bracket, while Arslan advanced through the upper bracket. The match reset after Atif won the first set, but Ash rallied back with a decisive 3–1 comeback, earning the championship title. Alongside the championship, Arslan earned $12,000 and 800 tour points.

Ash used Anna Williams, later switching to Nina after Anna failed to work against Atif’s mirror Anna match. EVO posted the winning moment on X with Ash using Nina Williams and Butt using Anna Williams, characters from the Tekken fighting game franchise who are sisters, terming it “greatness on another level”.

This is not the first time Arslan has won the EVO game field. In fact, the victory marks his 6th win, making him the ultimate GOAT of Tekken.

Arslan first made waves by winning EVO Japan and the US editions in 2019. has consistently dominated the Tekken scene, capturing titles at EVO Japan 2023 and EVO 2024 before this latest triumph.

His consistent dominance makes him one of the only players to achieve six EVO championships within a single game franchise.

With this win, he joins a rare elite group of EVO legends who have captured six or more titles, putting him alongside icons such as Infiltration and Daigo Umehara.

Ash himself said in a post on Instagram: “Six EVO titles. What started as a kid grinding in gaming arcades became something I never imagined. Thank you to everyone who believed in me. This is for Pakistan.”

 

View this post on Instagram

 

A post shared by Arslan Ash (@arslan.ash)

The E-Sports Potential of Pakistan

EVO, one of the world’s most prestigious fighting game tournaments, hailed the moment as “greatness on another level”, giving a nod to Arslan’s consistency and Pakistan’s dominance in the global Tekken scene.

Ash’s victory reflects Pakistan’s meteoric rise in competitive Tekken. In 2023, a Pakistani team ended South Korea’s long-standing reign by winning the Tekken Nations Cup in Seoul.

With Atif Butt also excelling internationally, Pakistan now boasts two world-class players spearheading its golden era of e-sports, leaving the rest of the world to struggle while it tries to catch up.

Stay tuned to Brandsynario for the latest news and updates

Pakistan Stands Firm With Kashmiris On Youm-e-Istehsal

By
Maham Hussain
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pakistan-stands-firm-with-kashmiris-on-youm-e-istehsal

Pakistan’s civil and military leadership condemn India’s illegal occupation of Jammu and Kashmir as the nation observes Youm-e-Istehsal. It marks six years since India revoked Article 370 and divided the region into two union territories.

Prime Minister Shehbaz Sharif reiterated that the resolution of the Jammu and Kashmir dispute remains a core element of Pakistan’s foreign policy. He urged the international community to intervene, halt India’s human rights abuses, and reverse its illegal actions of August 5, 2019. “We reaffirm the unwavering solidarity of the Pakistani people with our Kashmiri sisters and brothers,” the prime minister stated.

In addition, he strongly criticised India’s efforts to alter the region’s demographics and political structure. These changes, he said, defy international law and go against UN Security Council resolutions. According to him, Youm-e-Istehsal is a reminder of India’s rejection of peace and reliance on brutality.

He further warned that India’s occupation strategy increases regional instability. Therefore, it relies on long-standing state terrorism and repression. “The brave Kashmiri people have endured this brutality with incredible dignity,” Shehbaz noted.

Moreover, the prime minister saluted the Kashmiri people’s resilience and sacrifice. He emphasised that attempts to silence their legitimate leadership have failed. “The imprisonment of Kashmiri leaders and activists, including Shabbir Ahmed Shah, Muhammad Yasin Malik and Masarrat Alam Bhatt, will never dim the resolve of our Kashmiri sisters and brothers,” he added.

President Asif Ali Zardari, in his message, emphasised the urgent need for a peaceful settlement. He stated that this must be based on relevant UN resolutions and the Kashmiri people’s aspirations. According to him, the sixth anniversary of India’s unlawful move remains a grim reminder of its intent to suppress Kashmiri identity.

He explained that India’s 2019 action removed IIOJK’s special status to alter its disputed nature. Additionally, it sought to weaken the Kashmiris’ right to self-determination. “India scrapped the special status of IIOJK and bifurcated it into two so-called ‘Union Territories,” Zardari said.

Furthermore, he highlighted various measures India used to change Kashmir’s demography. These include manipulating electoral constituencies, issuing domicile certificates to outsiders, and allowing non-Kashmiris voting rights. New laws on property and land ownership were also introduced.

He added that more power has been shifted to the Indian-appointed Lieutenant Governor. Consequently, this move undermines local governance. According to him, such steps only deepen the political crisis in the occupied territory.

Meanwhile, the armed forces also released a joint statement via ISPR. Field Marshal Syed Asim Munir, along with the chiefs of the Navy and Air Force, reaffirmed support for Kashmiris’ right to self-determination. They declared that this right is enshrined in international law and UN resolutions.

“The continued illegal occupation of IIOJK by Indian security forces, characterised by an unrelenting military siege, systemic human rights violations, and demographic engineering, constitutes a grave breach of international norms,” the statement read. It also warned that India’s actions and aggressive stance increase instability and suffering.

Therefore, the military leadership stressed that peace in South Asia remains impossible without resolving the Kashmir dispute. They paid tribute to the martyrs of IIOJK and assured continued support. “We stand shoulder to shoulder with the Kashmiri people,” the statement concluded.

Stay tuned to Brandsynario for the latest news and updates.

Comedian Matt Rife is Now the Official Owner of the Annabelle Doll!

By
Areeb Asif
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comedian-matt-rife-is-now-the-official-owner-of-the-annabelle-doll

Matte Rife, you may know him as a stand-up comedian, but now I know him as the guy who did the unthinkable. The comedian recently announced on social media that, along with his friend, YouTube creator Elton Castee, he has “officially purchased” the home and museum of Ed and Lorraine Warren.

This includes the famed paranormal investigators’ “entire haunted collection” and even the infamous Annabelle doll. Yes, you read that right. The Annabelle doll that escaped due to people’s carelessness now has a “legal guardian.”

The announcement comes after Annabelle’s previous guardian, Dan Rivera, died of natural causes last month. Before that, the doll was in the care of Ed and Lorrrain. Ed Warren died at the age of 79 in 2006, and Lorraine passed away at 92 in 2019.

The Purchase of the Occult Museum and Annabelle Doll

On Friday, Aug. 1, the comedian announced this insane purchase. Rife confirmed the news on Instagram too, stating: “I have officially purchased Ed and Lorraine Warren’s home and Occult Museum, including being the legal guardian for at least the next five years of the entire haunted collection, including THE ANNABELLE DOLL, with my good friend @eltoncastee!!”

In a TikTok video, Rife sat down to explain his “super random” purchase of the Monroe, Conn., home and museum, called the Warrens’ Occult Museum, as well as the collection of haunted artefacts that have been fodder for modern horror hits like Annabelle and the Conjuring films.

“This might be the most important and prominent piece of paranormal history in the world. Ed and Lorraine Warren took demonology, ghost hunting and paranormal investigating, and made it mainstream,” Rife said in the TikTok. “I know a lot of you guys don’t know [what] any of this means whatsoever, but if you follow ghost stuff, this is about as big as it gets.”

 

The house is located in Monroe, Connecticut, and it used to be where the Warrens kept hundreds of haunted items, including the real Annabelle doll. Now, Matt and Elton have taken over the property and will be responsible for taking care of the entire haunted collection for at least five years.

 

View this post on Instagram

 

A post shared by Matt Rife (@mattrife)

Does He Own the Doll Now?

While Matt Rife doesn’t technically “own” the Annabelle doll (because it’s part of a historical and paranormal collection), he is responsible for its care and safekeeping. Think of it like being a museum curator.

“I must go on record and say we do not legally own the items, but we are the legal guardians and caretakers of the items for at least the next five years,” Rife said in his own words.

Annabelle still sits locked inside her famous glass case with a sign that reads:
“Warning: Positively Do Not Open.” So no, Matt is not taking her on tour or letting her out anytime soon (thankfully).

However, they can do something a lot more significant (and spookier) now. Matt and Elton plan to reopen the Warren museum to the public, offering ghost tours and maybe even overnight stays for those brave enough. But first, they have to fix some legal and safety issues before opening the doors.

They say that their goal is to honour the history of the artefacts and let people experience the legends that have fascinated horror fans for decades.

Rife also revealed that he and Castee have been in the Annabelle doll’s presence, sharing a photo of the pair with the horror icon, a real antique Raggedy Ann doll supposedly possessed by an inhuman spirit.

Stay tuned to Brandsynario for latest news and updates

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