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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
-
Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.
    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.
    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

Pakistan Military Authorised To Strike India ‘At Time, Place And Manner Of Own Choosing’

By
Yousuf Yaseen
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Pakistan Military Authorised To Strike India ‘At Time, Place And Manner Of Own Choosing’
Pakistan Military Authorised To Strike India ‘At Time, Place And Manner Of Own Choosing’

On Wednesday, the National Security Committee (NSC) authorised Pakistan’s armed forces to take appropriate action in response to Indian airstrikes that targeted multiple civilian areas.

The strikes, launched overnight on May 6-7, hit locations in Sialkot, Shakargarh, Muridke, Bahawalpur, Kotli and Muzaffarabad. The attack led to civilian deaths, including women and children and caused damage to civilian infrastructure such as mosques and the Neelum-Jhelum Hydropower Project.

The NSC’s statement condemned the Indian attack, calling it “unprovoked, cowardly and unlawful.” It highlighted that India’s strikes were based on the false claim of targeting terrorist camps and resulted in civilian casualties. The NSC also emphasised that these attacks endangered commercial airlines, as 57 international flights were passing through Pakistani airspace at the time. Pakistan’s military has reserved the right to respond to this aggression, under Article 51 of the UN Charter, which allows for self-defense.

Read more: Pakistan Partially Restores Access to X: Twitter Unbanned in Pakistan

DG ISPR Lieutenant General Ahmed Sharif Chaudhry confirmed 26 civilian deaths and 46 injuries caused by 24 airstrikes on six different locations. In Bahawalpur, 13 people, including two three-year-old girls, were martyred. Three fatalities occurred near Muzaffarabad after an attack on Bilal Mosque, while the Abbas Mosque in Kotli saw two teenagers killed. Additionally, Indian army firing along the Line of Control resulted in five civilian deaths, including a five-year-old child.

The attack on Pakistan’s water infrastructure, including the Nauseri Dam, was condemned as a dangerous escalation. Lt Gen Chaudhry remarked that targeting water resources raises serious concerns about India’s compliance with international humanitarian law. He stressed that Pakistan’s aircraft did not cross into Indian airspace, and no Indian aircraft were allowed into Pakistani territory. The armed forces remain committed to defending Pakistan’s sovereignty and will respond to future provocations at their discretion.

Stay tuned to Brandsynario for latest news and updates.

Met Gala 2025 Makeup Trends: Celebrities Reinvent the Smoky Eye

By
Areeb Asif
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Met Gala 2025 Makeup Trends: Celebrities Reinvent the Smoky Eye
Met Gala 2025 Makeup Trends: Celebrities Reinvent the Smoky Eye

Every year, the Met Gala comes and serves not just dresses but makeup inspo too. This time, too, they went all out and re-invented the long-dead — Smokey eye. And before you start getting icked out thinking that’s so 2016, think again. This isn’t your older sister’s black-and-grey smudge fest. This was Smoky Eye 2.0. A look much more bold and personal.

Warning: The following content is too good not to add to the mood boards!

The Smoky Eye 2.0: A Modern Take on the Smoky Eye

Gone are the days of the traditional charcoal smoky eye. At this year’s Gala, we witnessed a spectrum of interpretations: from warm, sultry hues to unexpected pops of colour. Tyla captivated audiences with her 1920s Hollywood-inspired look, featuring smoky eyes in warm nudes and browns, complemented by varied red lip tones. Pat McGrath’s artistry turned Tyla’s face into a love letter to Josephine Baker with a postmodern wink.

Tyla captivated audiences with her 1920s Hollywood-inspired look
Tyla captivated audiences with her 1920s Hollywood-inspired look.

Then there was Zendaya. Of course, Zendaya. A bronzed smoky eye with a ’90s nude lip? She made restraint look revolutionary. She didn’t come to play; she came to finesse. It’s easy to go dramatic. It’s harder to make a soft makeup look slap. Her look was a testament to the evolving nature of the smoky eye, proving that subtlety can be just as impactful as drama.

Read More: BLACKPINK’s Lisa Receives Backlash Over Controversial Met Gala Outfit

The Face as Canvas, Not Template

What stood out most this year wasn’t the eyeshadow itself, but the intention behind it. Emma Chamberlain ditched Instagram-pretty for an editorial edge, wearing a black eye so smouldering it practically rebuked subtlety. Her look said: “Yes, I’m Gen Z and I still want my eyeliner to look like it survived a bar fight.” And it worked.

Emma Chamberlain ditched Instagram-pretty for an editorial edge
Emma Chamberlain ditched Instagram-pretty for an editorial edge

Lupita Nyong’o went celestial. Smoky eyes paired with bedazzled eyebrows? Please. That’s not a makeup trend—that’s a manifesto. If her bejewelled brows didn’t scream “Watch me break the rules while you’re still learning them,” then nothing did.

And let’s take a second for Gigi Hadid. A throwback smoky eye in silvery ash with a mega-winged liner? She risked veering into dated territory, but instead, it felt like a reclamation. This was nostalgia without the cringe. Proof that even 2010s beauty can be elevated if you wield it with intent (and a very good MUA).

The Evolution of a Classic

This year’s Met Gala highlighted the smoky eye’s transformation from a singular style to a multifaceted expression of personal identity. Proving that the smoky eye remains a powerful tool in the ever-evolving landscape of beauty.

Stay tuned to Brandsynario for latest news and updates.

Trump Confirms US-Houthi Ceasefire after Two Months of Bombing Yemen

By
Abdul Rafay Kamal
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Trump Confirms US-Houthi Ceasefire after Two Months of Bombing Yemen
Trump Confirms US-Houthi Ceasefire after Two Months of Bombing Yemen

The United States and Yemen’s Houthi forces declared a US-Houthi ceasefire deal as of early May 2025. This is a major breakthrough following around two months of increased US bombing campaigns in Yemen. The US initiated these campaigns because Houthi forces were consistently attacking international shipping within the Red Sea, and those linked with Israel showed their strong support toward Palestine. Notably, mediation efforts spearheaded by Oman allegedly facilitated this deal.

 

Trump Confirms End to Bombings

US President Donald Trump personally announced the ceasefire. He also declared that the US bombing campaign against Houthi targets would be stopped. In President Trump’s words, the Houthi forces have “capitulated.” He added that they have agreed to desist from their attacks on vessels passing through the critical Red Sea shipping lane. As such, the overarching objective of the US military intervention, which was freedom of navigation, now appears attainable through this deal.

Houthi supporters in Sanaa
Houthi supporters in Sanaa

Read More: Trump in a Papal Costume? AI Images Offend Catholics

Emphasis on Shipping in the Red Sea

It was also asserted by Omani officials that their significant role includes brokering the truce. According to them, the agreement seeks to reduce tensions profoundly. In addition, it endeavors to ensure no side will engage in attacking the other. Thus, one fundamental outcome is shielding international commercial shipping in the Bab al-Mandab Strait as well as in the Red Sea.

But Houthi spokesmen have said their position on Israel may not be altered by this agreement. They also intimated that any resumption of US attacks would definitely be answered. Moreover, the US State Department has explained that this specific ceasefire mainly deals with the security of shipping lanes. Therefore, it does not necessarily apply to the independent conflict between the Houthis and Israel. This ceasefire, however, introduces calm to a tinderbox era. This era featured US airstrikes virtually daily and continued Houthi resistance. The world will closely watch now if this accord endures and finally leads to stabilisation of this critical sea area.

Stay tuned to Brandsynario for latest news and updates

Supreme Court Sets Aside Decision Opposing Civilian Trials by Military

By
Maham Hussain
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Supreme Court Sets Aside Decision Opposing Civilian Trials by Military
Supreme Court Sets Aside Decision Opposing Civilian Trials by Military

The Supreme Court of Pakistan has reinstated the Pakistan Army Act in its original form, reversing its earlier October 23, 2023, decision that had struck down some of its provisions as unconstitutional. In a 5-2 majority verdict, the top court accepted appeals submitted by the Ministry of Defence and others. The Court brought back Sections 2(1)(d)(i), 2(1)(d)(ii), and 59(4) of the Act.

Justices Aminuddin Khan, Muhammad Ali Mazhar, Musarrat Hilali, Hasan Azhar Rizvi, and Shahid Waheed supported the decision. Justices Jamal Khan Mandokhail and Naeem Akhtar Afghan dissented. The court ordered Parliament to amend the law within 45 days to allow military court convicts to independently appeal in high courts. The court will issue a detailed written judgment later.

This ruling follows the court’s December 13, 2024, verdict, which conditionally allowed military courts to announce reserved verdicts. After that, military courts sentenced many civilians for their involvement in the May 9 riots.

Read more: Supreme Court Issues New Law For Second Marriage

On December 21, military courts sentenced 25 civilians to prison for attacking military installations during the May 9 unrest. Sentences ranged from two to ten years. In the days that followed, courts convicted 60 more civilians on similar charges and handed them comparable prison terms.

On January 2, 2025, the military granted mercy to 19 convicts by accepting their petitions on humanitarian grounds. This decision provided some relief to those individuals.

By restoring the Army Act and calling for amendments, the court has reignited debate about trying civilians in military courts. The expected legal changes may influence how the justice system handles such cases in the future.

Stay tuned to Brandsynario for latest news and updates

Pakistan Partially Restores Access to X: Twitter Unbanned in Pakistan

By
Maham Hussain
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Pakistan Partially Restores Access to X: Twitter Unbanned in Pakistan
Pakistan Partially Restores Access to X: Twitter Unbanned in Pakistan

Pakistan has temporarily lifted its restrictions on the social media platform X, previously known as Twitter. X is unbanned in Pakistan, as some users can now access the platform without using VPNS or proxy services. Many users confirmed they could open their accounts directly. To begin with, the government had imposed these restrictions after the general elections in February 2024, forcing millions to rely on third-party tools for months. Those restrictions have now ended for several users.

This comes during a time of increased military tension between Pakistan and India, in particular a strong military build-up along the Pakistan-India border. On Wednesday morning of this week, Lt Gen Ahmed Sharif Chaudhry, the Director of the DG ISPR (Inter-Services Public Relations), stated that the Indian armed forces executed airstrikes on six separate sites located within the territory of Pakistan, specifically targeting areas in Kotli, Bahawalpur, Muzaffarabad, Bagh, and Muridke. “Eight civilians were martyred and 33 were injured.” Pakistan’s military conducted a strong and coordinated counter-attack against these operations.

Read more: A Chilling 2019 Study Predicted Nuclear War in 2025 — Are We on the Brink?

Security sources reported that Pakistani forces shot down five Indian aircraft. They confirmed the action came after those aircraft launched attacks on Pakistani soil using Indian airspace. Pakistan tracked and targeted them during the strikes.

This shift in online access marks a major change in how the government manages digital platforms during political and military crises. The partial restoration of X shows some loosening of controls, though full access remains limited.

Stay tuned to Brandsynario for latest news and updates

Ditch the Gifts: Try These Fun Experiences with Mom This Mother’s Day

By
Areeb Asif
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Ditch the Gifts: Try These Fun Experiences with Mom This Mother’s Day
Ditch the Gifts: Try These Fun Experiences with Mom This Mother’s Day

Mother’s Day is right around the corner, and let’s be honest: your mom probably doesn’t need another candle or a mug. While those gifts are sweet, nothing says “I love you” quite like spending quality time together. This year, ditch the material things and give your mom something far more memorable — an experience. Here are some fun, creative and gift-free ways to celebrate your mom this Mother’s Day.

Fun Ideas to Try on Mother’s Day

Here are some fun, creative and gift-free ways to celebrate your mom this Mother’s Day.

1. Take a Cooking Class Together (Use What You Learn)

Why go out for brunch when you can learn how to make a killer Eggs Benedict side-by-side with the woman who taught you how to boil water? Find a local cooking class or virtual session and whip up something delicious together. The worst that can happen here? Probably a flour fight.

Read More: Mother’s Day Gift Ideas that Your Mom Actually Wants

Based on personal research, here are some places that can offer good cooking sessions for those in Pakistan:

Take a Cooking Class Together (Use What You Learn)
Take a Cooking Class Together (Use What You Learn)

2. Plan a Spa Day: DIY or Deluxe

You don’t have to splurge on a five-star spa retreat (unless that’s your vibe — in which case, book it now). A DIY spa day at home can be just as relaxing. Think cucumber water, homemade face masks, foot soaks and essential oils. Put on calming music, wear your fluffiest robes and spend the day pampering the queen she is.

Based on personal research, here are some places that can offer a good spa day for those in Pakistan:

Plan a Spa Day: DIY or Deluxe
Plan a Spa Day: DIY or Deluxe

3. Host a Backyard Picnic (Even if You Burn the Sandwiches)

Skip the crowded restaurants and set up a charming picnic in the backyard or at a local park. Pack her favorite snacks, bring a cozy blanket and don’t forget the playlist. Add some silly games or a DIY mimosa bar, and you’ve got a celebration that’s low-key but full of heart.

4. Take a Class That’s Totally Outside the Box

Pottery painting? Salsa dancing? Goat yoga? (Yes, that’s a real thing.) Sign up for a class you’d both never normally take. It’s a great way to bond over something new — even if you’re both hilariously bad at it.

Here are some places you can look to attend these sessions:

Take a Class That’s Totally Outside the Box
Take a Class That’s Totally Outside the Box

5. Have a Movie Marathon of Her Favorite Classics

Rewatch her favorite feel-good flicks. The ones you’ve seen 100 times but still laugh and cry at like it’s the first time. Pop the popcorn, dim the lights, and cozy up with blankets. Don’t forget to throw in that rom-com she always quotes or that musical she can sing every word to.

Have a Movie Marathon of Her Favorite Classics
Have a Movie Marathon of Her Favorite Classics

6. Volunteer Together for a Cause She Loves

If your mom’s heart is as big as her purse collection, consider spending the day giving back. Volunteer at an animal shelter, food pantry or community garden. Not only will you spend meaningful time together, but you’ll also be helping others. It’s a gift that keeps on giving.

Volunteer Together for a Cause She Loves
Volunteer Together for a Cause She Loves

7. Recreate a Childhood Memory

Take her back to the good old days by recreating something nostalgic from your past — a park you used to visit, a favorite recipe from your lunchbox years, or a craft you made together when you were little. It’s a sweet reminder of how far you’ve come and how strong your bond still is.

Memory Is More Important Than Gifts

Mother’s Day doesn’t have to be about pricey gifts or perfect plans. At the end of the day, what your mom wants most is to feel loved, appreciated, and connected. So this year, skip the wrapping paper and give her something better: your time, attention, and a few good laughs.

She might not remember the mug. But she will remember the memory you made together.

Stay tuned to Brandsynario for latest news and updates

A Chilling 2019 Study Predicted Nuclear War in 2025 — Are We on the Brink?

By
Usman Kashmirwala
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A Chilling 2019 Study Predicted Nuclear War in 2025 — Are We on the Brink?
A Chilling 2019 Study Predicted Nuclear War in 2025 — Are We on the Brink?

A 2019 research which eerily predicted a nuclear war between India and Pakistan in 2025 has come into renewed focus amid mounting tensions between the two countries. The dire prophecy, released by Routledge, describes a nightmarish series of events led by a big terror attack, echoing the recent fatal accident in Jammu and Kashmir’s Pahalgam that killed 26 people.

A Predicted Path to Nuclear Catastrophe

The research hypothesised that a major terrorist attack, originally envisioned as an attack on the Indian Parliament, would elicit a mass Indian military mobilisation along the Line of Control (LoC). Pakistan would retaliate by replicating this deployment, creating a risky build-up of troops. True to form, the research anticipated that subsequent skirmishes and deaths on both sides would quickly escalate the conflict, pushing the two nuclear-armed neighbours to the brink.

The Nightmare Scenario Unfolds

The first nuclear use, under the dire prophecy, would take place when Indian troops started crossing into Pakistani lines. Pakistani commanders, in the face of conventional defeat, would turn to tactical nuclear weapons on their own soil to stem the Indian tide. The research described a chilling exchange: Pakistan firing 10 tactical nukes on Day 1 and 15 additional ones on Day 2. India’s response, as expected, would be 20 strategic nuclear airbursts on Pakistani military bases and nuclear storage facilities, causing gigantic fires and smoke plumes akin to Hiroshima.

The 2019 Study Portrayed a Picture of Unstoppable Escalation.

India’s strategic attacks would not frighten Pakistan but rather unleash a lethal third day of retaliation. Pakistan would retaliate with 30 airbursts on Indian garrisons, naval ports, and city airfields, as well as 15 additional tactical attacks. India would, in return, attack 10 Pakistani military targets in cities with nuclear weapons.

Read More: Pak-India War: Like Cowards Do, India Launched Mid-Night Attack on Pakistan, Killing Civilians

The study chillingly outlined a disastrous chain reaction driven by anger, panic, miscommunication, and strict military procedures. During the next three days, Pakistan would launch its whole strategic force of 120 nuclear weapons against Indian cities, which would induce India to retaliate with 70 nuclear airbursts, reserving some to warn China. The estimated global fallout is appalling, with 50 to 125 million deaths immediately and major cities made uninhabitable.

Kashmir: An all-out India-Pakistan war is unlikely – DW – 04/28/2025
Source: DW

Global Repercussions

Aside from the direct destruction, the climatic consequences of the nuclear firestorms would unleash global famines, possibly impacting billions globally. The report ended with a grim warning: “The ramifications would be enormous and global in scope.”

While these were predictions made by a study, the recent Pak-India war tensions have most of us thinking whether we are heading toward an actual nuclear war.

Stay tuned to Brandsynario for latest news and updates

Hina Altaf Slams Attack on Masjid, Calls it a Deep Violation of Muslim Faith

By
Sania Saeed
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Hina Altaf Slams Attack on Masjid, Calls it a Deep Violation of Muslim Faith
Hina posted a very emotional and powerful statement. She did not beat around the bush, and she did not resort to vague "prayers and thoughts"

In a world overrun with fashion parades and red carpet glitz, the horrific wails of war tend to get drowned in the din. But actress Hina Altaf has ensured that her voice isn’t lost in the chaos. Following a fatal attack on a mosque, which resulted in the death of twenty-six people, including a child, she used social media to voice her disagreement with politics, but with the silence of people who ought to be speaking.

The Heartbreaking Incident

The attack she spoke of wasn’t just another breaking news; it struck where it stings the most: a house of worship, a mosque. Holy to Muslims, mosques are sanctuaries of peace and prayer. The intentional targeting of an area of worship, such as it is, is a blatant abuse not only of religious freedoms but of humanity.

Imagine losing a child in a sanctuary that’s supposed to keep you safe spiritually. That’s the harsh reality this week. Among the victims was a young child, something so unbearable that it can’t be put into words. Twelve others were hurt. The sorrow is shared, and the indignation is genuine.

Hina Altaf’s Statement

Taking advantage of her Instagram platform, Hina posted a very emotional and powerful statement. She did not beat around the bush, and she did not resort to vague “prayers and thoughts” posts. Rather, she cut to the chase.

“I Strongly Condemn…”

In her words: “I strongly condemn the attack on our masjid, a sacred place deeply connected to our Muslim sentiments. A child lost life and 12 others were injured. Civilian areas were targeted. This is a painful reminder of the cost innocent lives continue to bear.”

Hina Altaf on Instagram
Hina Altaf on Instagram

Her message wasn’t political; it was spiritual, emotional, and human.

She encouraged people not to get caught up in the trap of hate or blind boycott culture, but to ask themselves a deeper question: Where’s our dignity?

“Okay fine — maybe boycott and hate isn’t the answer but can we at least pause?”
“This isn’t about politics — it’s about self-respect.”

Hina Altaf on Instagram
Hina Altaf on Instagram

The Issue with Selective Outrage

She pointed out the irony: while mosques are being attacked and the voices of Pakistanis are being muted, our social streams continue to overflow with glitz and glam from events such as the Met Gala.

This is a contrast that hit a nerve, and it should have. How can a society remain so apathetic when its values are being ripped asunder?

Double Standards in Art and Culture

Hina also highlighted the double standards in cultural collaborations. When Pakistani creatives collaborate with Indian platforms, they get left out, silenced, or even banned when there is tension between the countries. However, there is a different set of rules when the tables are reversed.

“Across the border your collab video gets deleted. Artists featured in their projects get cut out. Our channels banned, silenced, blocked…”

Social Media Comments on Hina Altaf's Post
Social Media Comments on Hina Altaf’s Post

Blocked, Silenced, and Banned

Pakistani citizens are reportedly being given 48-hour warnings to leave India. Social media profiles are being suspended. Creative minds are being silenced and yet we continue as if nothing happened?

Read more: Pahalgam Attack Sparks Outrage: Celebrities Demand Justice and Peace

A Broader Cultural Shift

Hina Altaf is not alone. There is a gradual but certain change underway. Artists and influencers are finally starting to understand that their platforms are too valuable to squander on silence. Intentional expression is the new trend.

In a world where silence at times appears to be louder than words, Hina Altaf decided to speak. Not just speak but roar. Her passionate appeal wasn’t solely one of a tragedy but a wake-up call, a call to pause, and a call to stand up for dignity. At such times, it isn’t merely a question of being an actor or influencer, it’s a question of being human.

Stay tuned to Brandsynario for the latest news and updates.

A lot Happened While You Were Asleep: Summary of India’s Attack on Pakistan

By
Areeb Asif
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A lot Happened While You Were Asleep: Here’s a Quick Summary
A lot Happened While You Were Asleep: Here’s a Quick Summary

While most of us were sound asleep, the night turned tense across the region. By morning, newsfeeds were bombarded with dramatic developments that unfolded while the world slept. Here’s a quick roundup of India’s attack on Pakistan and all that followed.

India’s Attack on Pakistan: Unprovoked

Parts of Pakistan and Pakistan-administered Kashmir were attacked by multiple missile attacks (all unprovoked) by India on Wednesday morning. In this attack, according to reports, at least twenty six people were killed and this includes a three-year-old child.

Pakistan’s military said Indian missiles struck nine cities. That included six different places in Punjab province — the first time that India has hit Pakistan’s most populous state since the 1971 war between the neighbours. The two remaining places targeted were Muzaffarabad and Kotli, both in Pakistan-administered Kashmir.

 

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How Many Casualties are There?

Twenty six people were killed and dozens were wounded according to latest updates. Those killed included teenagers and children – the youngest of whom was three years old. Ten civilians in Indian-administered Kashmir were also killed in shelling by Pakistani troops from across the border, according to the Indian Army.

Read More: Pak-India War: Like Cowards Do, India Launched Mid-Night Attack on Pakistan, Killing Civilians

Why did India Strike Pakistan? All We Know About “Operation Sindoor”

The Indian military has dubbed its missile strikes in Pakistan and Pakistan-administered Kashmir as “Operation Sindoor.” Sindoor is the Hindi word for vermilion, a red pigment that married Hindu women often apply to their foreheads. The name of India’s military operation is an apparent reference to the manner in which the attackers shot their victims in Pahalgam on April 22. In the days following the attack, an image of a woman lying next to the lifeless body of her husband went viral, becoming a symbol of the pain and heartbreak endured by victims, specially women who lost their husbands and got widowed.

However, despite the emotional dubbing of the operation, it must also be noted that these same widowed wives were being harrassed on social media when they tried to voice their opinions for peace.

Yes, this is what the Indian media will not tell you.

The woman in the photo was Himanshi Narwal, whose husband, a 26-year-old naval officer, was among the victims. The couple, who had been married for less than a week, were on their honeymoon when Vinay Narwal was shot dead. But within days, Ms Narwal, who had been portrayed as the face of the tragedy, found herself at the centre of a hate campaign. It started last week when she urged people not to target Muslims or Kashmiris as emotions ran high across the country. “People going against Muslims or Kashmiris – we don’t want this. We want peace and only peace,” Ms Narwal told reporters at a blood donation camp held by the family on what would have been her husband’s 27th birthday.

Her appeal for peace sparked a swift backlash. Within hours, many of the internet users who had earlier mourned her loss were posting abusive comments.

Why Did India Strike Pakistan? All We Know About "Operation Sindoor"
Why Did India Strike Pakistan? All We Know About “Operation Sindoor”

PSL 10: Islamabad United to Face Quetta Gladiators Today- What to Expect

By
Usman Kashmirwala
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PSL 10: Islamabad United to Face Quetta Gladiators Today- What to Expect

The Rawalpindi Cricket Stadium will host a very interesting PSL 10 clash today as title-holders Islamabad United will face red-hot Quetta Gladiators. With playoffs in sight, this Match assumes major importance for both teams but for different reasons.

United Looking to End Losing Streak

Reigning PSL champions Islamabad United are in uncharacteristic trouble following a recent downturn in form. Three consecutive losses have put them in a perilously positioned with 10 points from eight games. Their last match saw them lose to the same Quetta Gladiators in a closely contested game in Lahore.

Islamabad United
Source: Cricket Today

Though Sahibzada Farhan, Mohammad Nawaz, and Naseem Shah had notable performances in that game, United could not manage a win. The fans will be expecting a much better performance from the main players to stop this slide and revive their campaign. Their strength is a bowling attack supported by all-rounders such as Jason Holder and Shadab Khan, but their batting unit must fire regularly.

Gladiators Riding High on Momentum

Compared to that, the Quetta Gladiators approach this game as the team to beat in PSL 2025. Winning five of their opening eight games, they top the points table with 11 points and are full of confidence. Their just-ended win over Islamabad United reflected their resilience under pressure.

Quetta Gladiators
Source: Daily Times

The Gladiators have a well-united team with both their batting and bowling departments playing an important role in their success. The captain, Saud Shakeel, has also led by example with the bat, while players like Hasan Nawaz and Finn Allen have given vital contributions in terms of runs. Their bowling unit, led by Faheem Ashraf, Abrar Ahmed, and Khurram Shahzad, has been delivering important breakthroughs consistently.

Read More: PCB Clears the Air on PSL 10 Amid India-Pakistan Tensions

Prediction Favours the Gladiators

Considering the recent form of both teams, the prediction leans towards another victory for the Quetta Gladiators. Their momentum and balanced squad make them a formidable opponent for a struggling Islamabad United side. While United possess the firepower to turn things around, their recent performances suggest a lack of consistency. The Rawalpindi pitch is expected to favour batsmen, potentially leading to a high-scoring affair. Yet, the all-around power of the Gladiators and present confidence provide them with a slight advantage in this vital match.

Stay tuned to Brandsynario for latest news and updates

A Look at India and Pakistan’s Long History of Conflicts

By
Abdul Rafay Kamal
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A Look at India and Pakistan’s Long History of Conflicts

India and Pakistan history have a long, entwined, and sometimes conflict-ridden past. The two countries have regrettably become embroiled in a succession of wars ever since gaining freedom from British rule in 1947. Their conflicts have considerably defined their relations and, in extension, South Asia’s geopolitics. The very partition of British India itself resulted in gigantic violence and large-scale displacement, thus establishing a bitter tone from the very onset of their life as independent countries. Long History of Conflicts

The Major Wars: Wounds on the Subcontinent

First Kashmir War (1947-1948):

Soon after independence, the two nations waged war over the princely state of Jammu and Kashmir. The Hindu Maharaja of Kashmir decided to accede to India, even though Kashmir was a Muslim-majority area. This immediately resulted in an armed conflict. A UN-sponsored ceasefire finally ended the war, but it also left Kashmir divided by a Line of Control (LoC), which remains one of the main flashpoints today.

The 1965 War:

This war too was mainly fought over the issue of Kashmir. It started after Pakistan initiated secret operations, known as Operation Gibraltar, to foment an uprising in Indian-held Kashmir. These operations soon escalated into an all-out war. The war continued for 17 days and remained largely inconclusive. Eventually, a ceasefire and the Tashkent Declaration ended the hostilities.

Read More: Karachi, Lahore and Other Major Airports on High Alert Amid India’s Late-Night Missile Strike on Pakistan

The 1971 War (Bangladesh Liberation War):

This war had dissimilar causes from the earlier ones. It was a result of a serious political crisis in then East Pakistan (now Bangladesh). India entered the war militarily in favour of Bengali independence. The war was brief but conclusive, resulting in the Pakistani forces’ surrender in the East and, as a result, the establishment of Bangladesh. This war dramatically changed the regional balance of power.

The 1971 War (Bangladesh Liberation War)
The 1971 War (Bangladesh Liberation War)

The Kargil War (1999):

This was a limited but very fierce war that was fought in high-altitude warfare. Pakistani troops infiltrated and took up strategic heights on the Indian side of the LoC in the Kargil district. In retaliation, Indian troops unleashed a major military campaign to retake the territory. Pakistan retreated its troops after several weeks of intense fighting, partly because of international pressure.

Other Conflicts and Continuing Issues

Outside of these big conflicts, India and Pakistan have seen many minor fights and contentious armed confrontations. For example, the world’s highest battlefield in the Siachen Glacier has intermittently seen clashes since 1984. Key to note, however, is that the issue of Kashmir persists unresolved. It fuels a historic insurgency within Indian-administered Kashmir for which India routinely assigns blame to Pakistani backing. In addition, accusations of cross-border terrorism have constituted a source of ongoing tension between the two countries. Of late, water rights, specifically with regard to rivers running out of India into Pakistan, have also emerged as a major point of contention, signaled by recent tension over the Chenab River flows.

India Launched Mid-Night Attack on Pakistan, Killing Civilians
Launched Mid-Night Attack on Pakistan, Killing Civilians

Recent Tensions: A Precarious Present

As of early May 2025, tensions have again come to a critical and perilous edge. After a fatal attack in Indian-held Kashmir’s Pahalgam in April, which India accused Pakistan of, military clashes have risen sharply. Reports suggest India initiated “Operation Sindoor,” including attacks into Pakistan and Pakistan-held Kashmir. This prompted Pakistani counterattacks and has ignited widespread fears of a broader, more destructive war. This protracted and agonising history of conflict, thus, highlights the imperative and ongoing necessity for peaceful settlement and stable relations between these two nuclear-armed neighbours.

Stay tuned to Brandsynario for latest news and updates

The Silver Lining of Pak-India War: India’s Aggression is Uniting Pakistan

By
Abdul Rafay Kamal
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The Silver Lining of Pak-India War: India’s Aggression is Uniting Pakistan
The Silver Lining of Pak-India War: India’s Aggression is Uniting Pakistan

Recent days have weighed heavily, replete with the sounds of the Pak-India war. Stories tell us about India’s “Operation Sindoor,” its airstrikes deep in Pakistan and Pakistani-occupied Kashmir, surprising all of us. Of course, Pakistan has reciprocated in response. Lives have been lost on both borders, unfortunately. But in times of crisis, when foreign aggression most directly poses a threat to our sovereignty, something extraordinary always happens: the nation starts to unite.

It’s a sad reality that a shared enemy, at times, works as the ultimate reminder of being one. Today’s moves on the part of India, with which many Pakistani citizens view them as an explicit act of warfare, might, in some way, perhaps unwittingly be giving that exact impetus toward unity. Politics, regional agendas, and societal differences often take a backseat when the country feels itself cornered and its back against the wall. Suddenly, the group’s attention turns from internal conflicts to the outside threat.

Social Media Unity

This unity has been most prominently visible on social media, where the youth is openly expressing their collective disdain for the current situation. While we may have differing opinions on various issues, when it comes to the safety and sovereignty of our nation, we stand united. Despite its flaws, the support for Pakistan and its army has been apparent, demonstrating that in times like these, all Pakistanis are united, and no enemy can undermine our country.

Read More: Pak-India War: Like Cowards Do, India Launched Midnight Attack on Pakistan, Killing Civilians

A Familiar Pattern of Resilience

This is not the first time that Pakistan has been in such trying times. In fact, our past has numerous instances where outside pressures have created a more determined internal resolve. The image of our leadership conducting crisis meetings, the news of our military actively defending our borders, and the collective concern echoing in every home – these are indeed strong unifying forces. Therefore, the story tends to shift from “us versus us” to “us versus them.”

Pakistani Prime Minister Shehbaz Sharif with army officers
Pakistani Prime Minister Shehbaz Sharif with army officers

Even though no one ever wants conflict, and the human cost and expenditure are always more than enough, such things happen and can have unforeseen repercussions. If India’s recent aggression was intended to intimidate or balkanise, it may indeed do the reverse in Pakistan. Out of the wreckage and vitriol can come a realisation of common purpose, a general resolve to be unbreakable. This coming together, the result of adversity, can thus be viewed as a silver lining, no matter how tenuous, on the dark clouds of war.

The Path Forward: Strength in Solidarity

The way forward is uncertain. Tensions remain extremely high between the two countries. But, as Pakistan weathers this dangerous phase, the mettle of its people, their innate ability to unify when it counts most, will be its biggest strength. This crisis, to a large extent engendered by forces beyond our control, may well be the crisis that reminds all Pakistanis of the abiding power of national solidarity. This, in the end, is a power that our neighbours should not underrate.

Stay tuned to Brandsynario for latest news and updates

Kamran Akmal Unleashes on Mohammad Rizwan: “He’s Not Captain Material!

By
Web Desk
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kamran-akmal-unleashes-on-mohammad-rizwan

If you thought the drama of PSL 10 was only on the field, think again. Off the field, fireworks erupted when former wicketkeeper-batter Kamran Akmal launched a blistering critique of Mohammad Rizwan, questioning not his batting—but his leadership.

In a candid appearance on a private sports show, Akmal didn’t mince words. He was direct, sharp, and clearly fed up with what he described as “unjustified authority” given to Rizwan.

“Not Captain Material” – Akmal Drops the Hammer

Let’s start with the big quote. Kamran Akmal said: “If the Pakistan Cricket Board has the courage, they should make a firm decision and never give such powers to him again. He is simply not captain material.”

According to Akmal, Rizwan’s decisions—especially during the PSL 10 clash against Peshawar Zalmi—left fans and experts scratching their heads. He pointed to questionable strategies and odd team setups that he believes cost the team dearly.

Read More: Gautam Gambhir Comments on India-Pakistan Cricketing Ties

“The way he set up the team against Peshawar and the manner in which they played was beyond comprehension,” Akmal added.

Forgettable Season for Mohammad Rizwan and Multan Sultans

To put Akmal’s frustration in context, let’s talk about the Multan Sultans’ rocky PSL 10 campaign. They started off on the wrong foot with a defeat to Karachi Kings, then stumbled further against Islamabad United and Peshawar Zalmi.

Even their win against Lahore Qalandars—by a comfortable 33-run margin—wasn’t enough to spark a revival.

Instead of gaining momentum, they lost four matches in a row, crashing out of the playoff race in what fans now call one of the most disappointing seasons in the franchise’s history.

Read More: PCB Clears the Air on PSL 10 Amid India-Pakistan Tensions

Leadership or Lack Thereof?

Akmal’s criticism isn’t just about losing matches. It’s about how those matches were lost. He believes Mohammad Rizwan failed to show the tactical awareness, man-management, and adaptability that’s expected from a top-level captain.

And while fans have long admired Rizwan’s work ethic and fighting spirit, captaincy is a different ball game. “Now, after what happened against Peshawar Zalmi, everyone is talking,” Akmal pointed out.

He’s not wrong. Social media is buzzing with questions, debates, and what-ifs. Did the PCB back the wrong leader? Is Rizwan better off without the extra burden?

Leadership at this level isn’t just about being a good player. It’s about decision-making under pressure, reading the game, and inspiring the team—something Akmal believes Rizwan failed to do this season.

Stay tuned to Brandsynario for the latest news and updates.

Canada is “Not for Sale,” Mark Carney Warns Donald Trump

By
Usman Kashmirwala
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Canada is “Not for Sale,” Mark Carney Warns Donald Trump
Canada is “Not for Sale,” Mark Carney Warns Donald Trump

Canadian Prime Minister Mark Carney’s recent White House visit, following US President Donald Trump’s war of words that Canada could become the “51st US state,” has highlighted the sensitive tightrope of diplomacy and national sovereignty. Although Trump started with bluster and boasts that the US “doesn’t need anything” from Canada, Carney’s careful diplomacy seems to have achieved a change in tone, if not underlying tensions.

Walking a Diplomatic Tightrope

The run-up to the encounter was filled with tension. Trump’s tweets and public statements hinted at a possible acrimonious meeting. Nevertheless, Carney, who is known for his measured tone, emphasised the value of constructive discussions. As BBC’s Bernd Debusmann Jr. noted, the Canadian PM needed to “tread, choose his words, tone and demeanour carefully” at the Oval Office. The objective was to avoid a “dust up” and instead set the stage for productive talks.

Canada is “Not for Sale,” Mark Carney Warns Donald Trump
Source: NPR

The agenda of the meeting heavily included trade relations, including the American tariffs that have dramatically affected Canadian exports. Carney stressed the need for a mutually advantageous trade agreement, pointing out the robustness of the Canada-US partnership. While showing willingness to cooperate, he again asserted Canada’s resolve to “reinforce strength at home,” indicating its resolve to preserve its autonomy in a polarising world.

“Canada is Not for Sale, Ever,” Carney Warns Donald Trump

This statement, uttered by Carney in reaction to Trump’s comments on Canada being made a US state, was used as a rallying cry. It was a strong position against any loss of Canadian sovereignty. While Donald Trump had eased up during the meeting, the sentiment was still a major issue of concern for the Canadian government and citizens. Carney’s comment was an open warning that Canada treasures its independence and will not be intimidated.

Prime Minister Carney tells Trump that Canada is not for sale : NPR
Source: NPR

Read More: Trump in a Papal Costume? AI Images Offend Catholics

A Tentative Optimism

After the meeting, Carney was quoted as having a sense of tentative optimism, as he said that he felt more positive about Trump’s “positioning” against Canada. Though there were no firm agreements, the meeting seemed to have laid the groundwork for future negotiations. Whether this is translated into actual progress remains to be seen. The Canadian government is now concerned with following up on the meeting and getting a trade agreement that honours Canadian sovereignty and interests. The underlying tension of the 51st state remark by Donald Trump, however, continues to be a source of concern for most Canadians.

Stay tuned to Brandsynario for latest news and updates

Govt May Increase Taxes on Agri Inputs in Budget 2025-26

By
Maham Hussain
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Govt May Increase Taxes On Agri Inputs In Budget 2025-26
Govt May Increase Taxes On Agri Inputs In Budget 2025-26

The government plans to reduce the super tax on company profits from 10% to 8%. Officials explained, “The government needs to identify new tax measures to offset the Rs28 billion loss in revenue caused by the super tax reduction.” It would necessitate that the Government generate some other source of revenue. Govt May Increase Taxes on Agri Inputs.

Such tax changes are meant to help achieve the Rs14.3 trillion revenue target for the fiscal year 2025/26, established by the Pakistan Federation of Chambers of Commerce and Industry. The IMF has already requested new tax measures to support this target. Talks with the IMF will start on May 14.

The government has also agreed to raise taxes on agricultural inputs. It informed the IMF that its large-scale interventions in agricultural markets, including fertilisers, “no longer serve their purpose.” This move signals a policy shift to address inefficiencies.

The IMF argues that low taxes on fertilisers and pesticides hurt economic growth and the environment. According to the IMF, these low taxes “stifle private sector activity and innovations,” cause “price volatility and hoarding,” and “potentially undermine fiscal sustainability.” The IMF, therefore, supports raising these taxes.

Read more: JS Bank Reports PKR 2.74 Billion Profit Before Tax for Q1 2025

Starting in January 2025, farmers will pay income tax, with rates above 45%. They face ongoing challenges from climate change, poor water storage, and the sudden removal of crop price support. As a result, their financial burden will increase.

In a meeting with Prime Minister Shehbaz Sharif, the PPP called for more government support for agriculture. However, officials explained that the IMF deal limits major changes, even if the PPP disagrees.

The government also plans to reduce the tax-free period for Special Economic Zones (SEZs) from 10 years to 9 years, effective July. They have informed the International Monetary Fund (IMF) that they will choose to discontinue certain tax breaks and subsidies for SEZs, which will have a significant impact on fiscal policies.

AT Kearney is preparing a report on the fiscal costs of SEZs, due by the end of June. Based on this, the government will phase out SEZ tax incentives by 2035, except for those protected by contracts.

Stay tuned to Brandsynario for latest news and updates

Gautam Gambhir Comments on India-Pakistan Cricketing Ties

By
Web Desk
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why-gautam-gambhir-not-been-named-india-head-coach-gautam-gambhir-comments-on-india-pakistan-cricketing-ties

The heat between India and Pakistan isn’t just limited to the borders — it’s spilt right onto the cricket pitch. And now, with Gautam Gambhir stepping into the conversation, things have become even more intense.

Speaking at a private event on Tuesday, the newly-appointed head coach of India’s men’s cricket team called for a complete suspension of cricketing ties with Pakistan, not just in India, but across all neutral venues as well.

Yep, you read that right. No India vs Pakistan — anywhere.

Gautam Gambhir Gets Straight to the Point

We know Gambhir doesn’t sugarcoat things, and this time was no different. When asked whether India should continue facing Pakistan on neutral grounds (say, in ICC tournaments or the Asia Cup), his answer was blunt:

“Absolutely no. Till all this doesn’t stop, there should not be anything between India and Pakistan.”

Read More: PCB Clears The Air On PSL 10 Amid India-Pakistan Tensions

He made it clear that while it’s his personal opinion, the final call is not his to make. That responsibility lies with the BCCI and, more importantly, the Indian government.

“This is not up to me, it’s not in my jurisdiction,” he said. “Whatever decision they make, we should be absolutely fine with it and not politicise it.”

Echoes of Gavaskar’s Warning

Interestingly, Gambhir’s comments come just days after Sunil Gavaskar expressed his own skepticism regarding Pakistan’s participation in the upcoming Men’s Asia Cup, jointly hosted by India and Sri Lanka.

Gavaskar didn’t mince words either. He emphasised that the BCCI moves according to the Indian government’s directives, and given the current political situation, he didn’t see Pakistan showing up for the Asia Cup.

“If things haven’t changed, I can’t see Pakistan now being part of the Asia Cup,” Gavaskar remarked.

Read More: Sunil Gavaskar’s Controversial Comments Spark Backlash from Pakistani Legends

The Bigger Question: Is Cricket the Casualty of Politics?

Let’s be honest — India vs Pakistan is more than just a cricket match; it’s a spectacle. It’s emotion. It’s history. And yes, it’s one of the most-watched rivalries in the world.

But when politics takes the front seat, the game suffers. Fans suffer. And the dream of using sport as a bridge between nations starts to crumble.

Of course, national security comes first — no doubt about it. But the question remains: Should cricket always be the first to get cut off when relations sour?

And more importantly, is there any room left for diplomacy through sport?

With the Asia Cup around the corner and the Champions Trophy 2025 reportedly being hosted by Pakistan, the elephant in the room just keeps growing.

Stay tuned to Brandsynario for the latest news and updates.

PCB Clears the Air on PSL 10 Amid India-Pakistan Tensions

By
Web Desk
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Mohammad Amir Strikes Babar Azam Again in PSL X-pcb-clears-the-air-on-psl-10-amid-india-pakistan-tensions
PCB Clears the Air on PSL 10 Amid India-Pakistan Tensions

In a time when political temperatures are soaring and missiles have literally taken to the skies, the Pakistan Cricket Board (PCB) has made it crystal clear: Cricket won’t stop. Despite heightened tensions between Pakistan and India following a shocking missile incident late last night, PSL 10 is going ahead — as planned, as promised, and without fear. PCB Clears the Air on PSL 10 Amid India-Pakistan Tensions.

Let’s start with the elephant in the room. According to Inter-Services Public Relations (ISPR), India fired missiles across the border, targeting multiple cities — Kotli, Muzaffarabad, Ahmedpur Sharqia, Bagh, and Muridke among them.

The Pakistan Air Force sprang into action, intercepting the threat and keeping Indian aircraft out of Pakistani airspace. In a bold response, Pakistan’s military reportedly shot down five Indian jets and destroyed a brigade headquarters across the border.

Unsurprisingly, the news sparked panic online, and one of the first questions fans started asking was: “What about the PSL?”

With matches scheduled in Rawalpindi, Lahore, and Multan — cities not too far from the affected zones — the concern wasn’t just valid, it was immediate.

Read More: Sunil Gavaskar’s Controversial Comments Spark Backlash from Pakistani Legends

PSL Continues 

However, amid the social media storm and news alerts, the PCB didn’t flinch. In a late morning press release, the board put all speculation to rest:

“HBL Pakistan Super League X will continue as planned, with Islamabad United set to take on Quetta Gladiators later today at the Rawalpindi Cricket Stadium.”

Boom. No delays. No panic. Just cricket. The toss is scheduled for 7:30 PM, with the first ball at 8:00 PM, and fans can breathe a little easier knowing the game, at least on the field, goes on.

It’s not the first time Pakistan’s cricket has stood firm in the face of adversity. From terror attacks to political crises, and now cross-border tensions, the game continues to survive and thrive. That’s not just resilience; it’s identity.

Stay tuned to Brandsynario for the latest news and updates.

Buddy Hield Steps Up in Warriors Win as Stephen Curry’s Playoff Status Becomes Uncertain

By
Maham Hussain
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Buddy Hield Steps Up In Warriors Win As Stephen Curry's Playoff Status Becomes Uncertain
Buddy Hield Steps Up in Warriors Win as Stephen Curry's Playoff Status Becomes Uncertain

The Golden State Warriors battled through a difficult night and won Game 1 of the Western Conference semifinals against the Minnesota Timberwolves, 99-88. They did so without Stephen Curry, who left the game early in the second quarter with a hamstring injury. Curry had just knocked down a mid-range jumper when he grabbed the back of his left leg. The Warriors ruled him out for the rest of the game. They are now wondering what comes next in the playoffs without their star.

Despite Curry not being in the lineup, the Warriors found a way to step up. Buddy Hield was the leader, just days removed from a tremendous night in Game 7 against Houston. Hield scored 24 points and shot 5-for-8 from three. He played with a level of calm and confidence that we never saw from his game at Oklahoma, and he has shown he can play under duress. At one point, Hield even caused a stoppage for a humorous suggestion when he was wearing the incorrect shorts. Notice that he did not change them, making it a funny moment for everyone.

Draymond Green was impressive, scoring four three-pointers in the first half and finishing with 18 points. His scoring contribution was critical. Jimmy Butler had a fantastic all-around game, adding 20 points, 11 rebounds and eight assists. The Warriors dressed all 12 of their players and played great defence. Their effort on defence limited Minnesota from getting into any rhythm, specifically from a distance.

Read more: Ricky Ponting Expresses Frustration Over PSL-IPL Clash

The Timberwolves struggled horrendously from three-point range. They missed their first 16 three-point attempts. Naz Reid finally broke the ice with a three-pointer that was made with 8:32 left in the third quarter. By then, Minnesota was down by 20 points and was not able to recover from that deficit.

Anthony Edwards led the Timberwolves with 23 points and a whopping 14 rebounds, though he started the game slowly. Reid and Julius Randle added 19 and 16 points, respectively. The Timberwolves made only five of their 29 attempts from three-point range and were down as much as 23 points at one time in the game.

Game 2 is on Thursday, and we will have to see if Curry can return. Based on what happened on Tuesday, Hield’s great game and the depth of the Warriors could help keep their championship hopes alive.

Stay tuned to Brandsynario for latest news and updates

Pak-India War: Like Cowards Do, India Launched Mid-Night Attack on Pakistan, Killing Civilians

By
Areeb Asif
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Pak-India War: Like Cowards Do, India Launched Mid-Night Attack on Pakistan, Killing Civilians
Pak-India War: Like Cowards Do, India Launched Mid-Night Attack on Pakistan, Killing Civilians

In a move that will live in infamy, the Indian military launched an unprovoked, midnight assault on Pakistani soil, targeting civilian areas like cowards. This has added more fuel to the fire regarding the Pak-India war. It wasn’t a battle between soldiers; it was a massacre- a display of sheer brutality designed to terrorise the innocent under the cover of darkness.

Like cowards, India struck when it knew the world wouldn’t be watching and Pakistan’s defences would be lowered in non-combat zones.

This was not an engagement between two armies — it was state-sponsored terrorism masquerading as strategy. The so-called world’s “largest democracy” has shown the world the true face of its militarised Hindutva regime: bloodthirsty, deceitful and morally bankrupt.

Civilians Slaughtered While the World Slept

While the world slept, Indian missiles ripped through the skies over border villages in Punjab and Azad Kashmir. These locations included sites like Kotli, Bahawalpur, Muridke, Bagh and Muzaffarabad. Homes and mosques were the sole targets in these areas.

Children screamed and mothers wept as the death toll included people who had no connection to any combat or conflict.

Civilians Slaughtered While the World Slept
Civilians Slaughtered While the World Slept

Pakistan’s military spokesperson, Lt Gen Ahmed Sharif Chaudhry, said at least 26 people were killed and 46 injured. India’s government said in a statement early on Wednesday that its military had attacked “terrorist infrastructure in Pakistan and Pakistan-occupied Jammu and Kashmir from where terrorist attacks against India have been planned and directed.” 

The military structures in question? Mosques and houses. Remember a child went to sleep last night, coddled by his mother and didn’t know he wouldn’t see the morning sun because his poor family had become “terrorist targets” by a fascist government in the middle of the night.

Where is the outrage from the so-called champions of human rights? Where is the global condemnation? Or is Pakistani blood so cheap that it does not stir the conscience of the international community?

 

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India’s History of Escalation and Deception

This attack is not an isolated incident. It is part of a dangerous, decades-long pattern of Indian aggression, misinformation and warmongering. From the false flag of the Pahalgam attack (that still has no proof of Pakistan’s involvement) to fabricated surgical strikes, India has mastered the art of lies while its media parrots government propaganda like obedient foot soldiers.

Their aim is clear: provoke Pakistan into a large-scale war, frame us as aggressors, and play victim to the world. It’s a page torn straight from the manipulator’s playbook.

Read More: Karachi, Lahore and Other Major Airports On High Alert Amid India’s Late-Night Missile Strike on Pakistan

Pakistan’s Patience is Not Weakness

Pakistan repeatedly called for de-escalation and offered support for an investigation into the Pahalgam attack. India responded by committing a war crime by killing civilians, including a little boy, in the middle of the night. We’ve pushed for dialogue, even when every effort was slapped away with hostility. But let it be clear: our patience is not our weakness. It is our moral superiority.

What honour is there in war when it’s waged against the defenceless? Where is the valour in launching stealth strikes against villages with no military presence? It takes no courage to murder civilians. It takes no bravery to burn homes. India’s latest actions are not those of a rising regional power but of a rogue state acting with impunity, backed by silence from global powers too afraid or too complicit to call it out.

Where is the United Nations? Where is the condemnation from the United States, the EU, or the so-called defenders of global peace? Their silence is not neutrality. It is complicity.

Had this been the other way around, the global media would have been bombarded with headlines. But because the victims are Pakistanis, the world turns its head. The West must answer: Do human rights only matter when they align with your foreign policy interests?

A Dangerous Turning Point

India’s midnight attack on Pakistani civilians marks a dangerous escalation in regional tensions. What unfolded was not a traditional military engagement; it was a strike against unarmed, sleeping innocents. The loss of life, the destruction of civilian infrastructure, and the disregard for international norms demand global attention and accountability.

This event reinforces long-standing concerns about India’s aggressive posture and its willingness to act unilaterally, without provocation or warning. While Pakistan has consistently advocated for peace, restraint, and dialogue, such actions test the limits of that patience.

The path ahead must be chosen carefully. Escalation benefits no one. Pakistan stands united in its grief and firm in its resolve. The world must not ignore this act of aggression. If peace is truly a shared goal, then justice and accountability must come first.

Stay tuned to Brandsynario for latest news and updates

Karachi, Lahore and Other Major Airports on High Alert Amid India’s Late-Night Missile Strike on Pakistan

By
Yousuf Yaseen
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Karachi, Lahore and Other Major Airports On High Alert
Karachi, Lahore and Other Major Airports On High Alert

Pakistan has imposed a high-security alert and suspended flight operations at multiple key airports early Wednesday after Indian airstrikes targeted locations inside the country.

Officials confirmed that Islamabad International Airport was placed under red alert. Authorities closed the airspace for all commercial flights. This sudden decision disrupted scheduled operations and led to the diversion of three incoming flights.

The affected flights included a Qatar Airways flight from Doha, a Saudi Arabian Airlines service and one by a private airline. These aircraft were rerouted to Peshawar and other nearby airports as part of emergency protocols.

Sources said the decision was taken amid growing fears of a possible hostile move from India. Reports from Rawalpindi said Pakistan Air Force jets were continuously patrolling the skies. Loud sounds from jet engines were also heard, adding to the sense of urgency and alert.

Read more: Attaullah Tarar Leads Media Visit at LoC to Expose Indian Propaganda

Besides Islamabad, airports in major cities including Karachi, Lahore, Multan, Faisalabad, Skardu and Peshawar were also placed on high alert. Emergency plans were activated across Pakistan’s aviation system.

The situation unfolded after Indian airstrikes targeted multiple locations in Pakistan just after midnight. As tensions between the two countries rose sharply, Pakistan responded with strict security measures to prevent further escalation and ensure the safety of its airspace and citizens.

Officials have not shared how long the flight suspensions will continue, but stressed that passenger safety remains a priority. The measures are part of broader nationwide efforts to stay prepared for any aggressive move from across the border.

The situation remains tense, and further decisions about airspace and flight operations will be taken based on evolving security assessments and directives from the civil aviation and defence authorities.

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