Banned Pakistani Film ‘Javed Iqbal’ To Premier At UK Asian Film Festival

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Apr 1, 2022

Banned Pakistani film, Javed Iqbal: The Untold Story Of A Serial Killer, will receive its world premiere at the Opening Gala at the 24th UK Asian Film Festival. The movie will now see the light of day as the opening film of 2022.

The film was banned in Pakistan a few days before its release. The film depicts the untold story of Lahore’s notorious serial killer, Javed Iqbal. As he confessed to police and media that he had abducted, sexually abused and murdered more than 100 boys in Lahore between 1998 and 1999.

He was arrested and sentenced to death. But just two years into his sentence, he allegedly committed suicide in his prison cell. The authorities suspected his horrific crimes were part of a broader paedophile ring.

Inspired by writer and director Abu Aleeha’s novel, ‘Kukri’, the film provides a detailed analysis of Iqbal’s statements and his time in police remand. Without sensationalising the subject matter, the film delves into the psyche and character of Iqbal. At the same time depicting the seriousness and sensitivity of Lahore police during the investigation.

24th, UK Asian Film Festival

The theme of this year’s festival is “Dare To Dream”, which commemorates 75 years of India and Pakistan’s Independence. The curation will acknowledge personal and societal freedoms. At the same time, addressing topical issues such as climate change and human resilience in the face of oppression. The festival format will include screenings, premieres, live events and industry panel discussions.

UK Asian Film Festival Founder and Director Dr Pushpinder Chowdhry MBE say, “We are looking forward to opening UKAFF 2022 with Javed Iqbal, a film that digs deep into the psyche of a serial killer and that highlights the importance of mental well-being. Abu Aleeha’s directorial tells a compelling, real-life horror story of a psychopath captured by a woman police officer, sensitively played by Ayesha Omar.

The importance of this film cannot be underestimated. It brings to light an issue. The abuse and mass murder of young boys as it is of the utmost importance and yet rarely discussed. It has always been far too convenient for South Asian societies to brush such issues under the carpet, but only by creating safe spaces to confront these issues and their root causes can we begin to create the meaningful social change we need. In that way, we all owe a debt of gratitude to the creators of this film.”

Yasir Hussain’s Statement

The lead actor of the film Yasir Hussain who played the role of the serial killer also shared the news on his social media, stating,

“It is a very proud moment for us that UK Asian Film Festival is giving our movie so much respect. However, it is unfortunate that we always fail to acknowledge our content and people.”

“This Pakistani story might have been banned in Pakistan, but make sure to feature five cultural films on Eid.”

UK Asian Film Festival 2022 will run from 4th – 15th May in venues across London, Birmingham, Leicester, Coventry, Warwick, Bradford, Stockton and Glasgow; and online via FI Player and Modern Films.

Stay tuned to Brandsynario for the latest news and updates.

8 Brands That Pulled April Fool’s Day Pranks Brilliantly

By

Dr. Rida Qamar

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Apr 1, 2022

Hnet.com-image (17) — Image Source: Vice.com

April Fool’s Day might come around every year, but the campaigns and promotional products get a massive upgrade. Of course, figuratively! These campaigns sometimes become the talk of the town and gain needed buzz for an extra push for the marketing strategy. Brands are trying to execute lighthearted pranks for their customers, and each year the companies participate in them for confusing reasons.

This year too, different brands worldwide have come up with creative ideas to connect with the customers in a fun way.

Take a look at some of the marketing campaigns which have become the talk of the town this April Fool’s Day.

1. Meiji Singapore

Getting the actual number of sticks and an adequate amount of chocolate in the cup is the real deal. However, Meiji is playing with its customers to pull out the most brutal prank by offering only sticks and dip in a single cup encouraging you to buy another one.

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2. Nasty Cookie

A visual illusion treat from the nasty cookie will make you take a second look at their April Fool’s launch product. Last week, the Singapore cookie brand announced its new Cookie Fries as part of an April Fool’s special. Mentioning the “fries that will never turn soggy”, the brand clarified how it’s a twist on a new product.

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3. Irvins Singapore

Have you ever liked the food so much that you wanted to rub it on your skin? That would stand true for chocolate but indeed not cheese! Irvins has shared a new invigorating “salted cheese body scrub” to give you buttery soft skin. The product can be consumed and can be used for your skin which sure is enticing.

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4. Lay’s Pakistan

Ever felt confused about choosing the right snack? Then look no further because Lay’s has just the product for you. An all-new Jalebi flavor of lays will wow your worries about whether to have Jalebi or lays for your evening tea?

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A post shared by Lay's Pakistan (@layspakistan)

5. Burger King Taiwan

Burger kind is taking the love for innovation and strawberries to the next level as it introduces a strawberry beef burger as an April Fool’s special. The loaded strawberry burger contains two grilled beef patties, cheese and strawberry sauce.

https://www.facebook.com/BurgerKingTW/photos/%E5%A8%9B%E4%BA%BA%E7%AF%80%E7%89%B9%E7%A8%AE%E7%BE%8E%E5%91%B3%E7%A8%AE%E8%8D%89%E8%8E%93%E9%82%84%E6%98%AF%E9%87%8D%E5%8F%A3%E5%91%B3%E9%87%91%E7%9B%86%E6%B4%97%E6%89%8B%E6%84%9A%E4%BA%BA%E7%AF%80%E4%B8%8D%E6%95%B4%E4%BA%BA%E7%9C%8B%E5%A5%BD%E4%BA%86%E6%9C%AC%E7%8E%8B%E5%8F%AA%E7%A4%BA%E7%AF%84%E4%B8%80%E6%AC%A1%E6%8A%8A%E6%84%9A%E4%BA%BA%E7%AF%80%E9%81%8E%E6%88%90%E5%A8%9B%E4%BA%BA%E7%AF%80329-45%E9%99%90%E6%99%82%E7%89%B9%E7%A8%AE%E7%BE%8E%E5%91%B3%E4%B8%8D%E7%94%A8%E7%A8%AE%E8%8D%89%E8%8E%93%E5%B0%B1%E8%83%BD%E5%B9%AB%E4%BD%A0%E6%89%BE%E5%9B%9E%E5%A4%B1%E5%8E%BB%E7%9A%84%E7%89%B9%E7%95%B0%E5%8A%9F%E8%83%BD%E8%AA%A4%E6%98%AF%E5%91%B3%E8%95%BE%E5%8A%9F%E8%83%BD/10158873254363014/

6. 4FINGERS Malaysia

4FINGERS Malaysia is taking it up a notch this year by having a restaurant inside a chicken farm for April Fool’s Day.

“We wanted to ‘Keep it real. Real good.’ as our food is prepared only upon order, using fresh chicken and fresh ingredients that are hand-brushed to crispy perfection,” said Belinda Ho, 4FINGERS Malaysia’s head of marketing. With this campaign, the brand hopes to have consumers view 4FINGERS as a brand that serves only the freshest.

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A post shared by 🇲🇾 4Fingers Malaysia (@4fingersmalaysia)

7. IKEA Hong Kong

IKEA used the NFT to launch a marketing campaign for April Fool’s Day. The company has launched an NFT project titled “Non-Furniture Treasure”.

In a Facebook post that contains 99 photos, the company said: “The 99 pieces of IKEA NFT* (Non-Furniture Treasure) – the treasure (aka trash) left behind at the IKEA stores by customers. And now, they are open for purchase.”

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A post shared by IKEA Hong Kong (@ikeahongkong)

8. Shake Shack

Shake Shack has launched a limited-edition “Fry-Day Burger” in light of April Fool’s falling on a Friday this year. The prank was mistaken as an actual product available on Fridays. However, the company clarified the confusion at hand.

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A post shared by Shake Shack Singapore (@shakeshacksg)

Stay tuned to Brandsynario for the latest news and updates.

Levi’s® Celebrates That ‘You Are Wonderfully Made’ This Ramadan

By

Web Desk

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Apr 1, 2022

Lahore, Pakistan – 31^st March 2022: This year’s Ramadan greeting from Levi’s^® is clear and simple – “You are Wonderfully Made”. At the campaign’s core is optimism, hope and knowing that we can all make the world a better place. A celebration of togetherness and the joy that is at the heart of these moments.

Emerging from a global pandemic, the ‘new normal’ is here to stay. With more news comes more noise, and every new situation can impact wellbeing and passion for life. Around the world, when times are tough, collective humanity has remained a beacon of hope as consumers look to see the world for everything it can be.

The campaign celebrates everyone’s individual spark. To do good, bring change and uplift one another as a community. Designed for purpose and made to last, Levi’s^® reflects each wearer. One choice at a time, change can be made, especially when standing together because while great as individuals, as a community and collective, we are better together.

https://www.facebook.com/levi.pk/posts/4757827011005917

“People are seeking out good news now more than ever. Through this campaign we want to make a concerted effort to seek out positivity, fueling a collective momentum to work towards a future built on optimism-and to amplify positive and hopeful stories. We seek to inspire our fans to affirm and celebrate the values that make each of us unique, because YOU ARE WONDERFULLY MADE” explained Mir Zia Mahmood, General Manager – Pakistan and Non-EU Countries.

As consumers come together as families, friends and communities, after years apart, Levi’s^® celebrates these moments with timeless, iconic products that are truly unique to each individual. So, whether shopping for yourself or buying for a loved one, each individual can be assured to find the perfect, long-lasting gift with Levi’s^®.

foodpanda Launches pandapro

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Web Desk

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Apr 1, 2022

Karachi, March 31, 2022: foodpanda, Pakistan’s leading food delivery platform and e-commerce company, launched its latest feature, pandapro, at a grand unveiling event in Karachi. Through this event, pandapro was officially introduced as a service for the larger audience. pandapro is a membership programme that gives customers exclusive access to flat discounts, better services, and complimentary food/drinks across foodpanda’s use cases.

Speaking on the occasion, Muntaqa Peracha, interim CEO foodpanda, stated, “We are very excited to launch pandapro as a service in order to strengthen long-term, ongoing relationships with our customers. We will continue to focus on providing excellent service to our customers by letting them enjoy exclusive discounts on food delivery, as well as additional discounts on Pick-Up and groceries through pandapro.

pandapro users will enjoy free delivery on all restaurants and shops in addition to the non-pro discounts on foodpanda. They will also get to enjoy up to 20% and more on selected restaurants and free delivery from all restaurants and shops on all orders above Rs.599. This benefit can also be used together with the non-pro discounts on foodpanda.

The event was attended by foodpanda’s management, loyal customers, top vendors, influencers, media houses, and other key stakeholders. The event was wrapped up with an electrifying performance by Hassan Raheem who has become the latest musical sensation in the country.

foodpanda Partners With Extreme Commerce To Promote Vendor Acquisition

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Web Desk

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Apr 1, 2022

Enhancing the e-commerce avenues, foodpanda, Pakistan’s leading delivery app has partnered with Extreme Commerce to promote vendor acquisition where people can go and learn how to become a successful HomeChef with foodpanda.

A signing ceremony took place at foodpanda headquarters in Karachi to kick off this partnership. Ahsan Malik, Head of HomeChefs – foodpanda, Binte Fatima, Team lead Restaurant Operations and Kashif Jaffri, CGO – Extreme Commerce along with other officials were present at the occasion.

foodpanda aims to strengthen the HomeChef ecosystem in Pakistan through this partnership with Extreme Commerce. Ahsan Malik elaborated on the collaboration by highlighting that it is in-line with foodpanda’s vision to empower people with the right skills and do their professional capacity building. “Our aim is to make Pakistan the hub of international ecommerce by utilizing Extreme Commerce via both physical incubators and digital platforms to acquire new vendors and spread awareness through webinars, and open-house. We will also be creating video content for their Video Boot Camp (VBC) platform to grow and empower HomeChefs ecosystem and facilitate food entrepreneurship in Pakistan,” he said.

Kashif Jaffri, CGO – Extreme Commerce shared his view at the occasion and said, “We are looking forward to working with foodpanda to economically empower people and create financial and digital inclusion for talented individuals of the country. We will create awareness and highlight this initiative through our platforms and generate economic opportunities for the masses. I believe together we can make a lot of difference and add significant value to the communities in which we operate.”

Ministry Of Science And Technology Plans To Launch A YouTube Channel

By

Dr. Rida Qamar

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Apr 1, 2022

The ministry of science and technology (MOST) is planning to launch a YouTube channel. The decision was taken to promote the related information to science and technology. The YouTube channel will be launched in addition to print and digital platforms.

The launch is due under the project named ‘Popularization of Science through Mass Media’ which was approved by the Divisional Development Working Party (DDWP) on 25 May 2021.

According to the sources, the total cost of the project is likely to be Rs. 62.407 million.

Project Details

The Pakistan Science Foundation (PSF) has taken on the responsibility to promote science and technology through print and electronic media as well as the development of a YouTube channel. Rs. 30 million have been allocated for the financial year 2022-2023 for this purpose. Meanwhile, the YouTube channels will be developed both in PSF and MOST.

“The PSF is the apex body for the promotion and funding of scientific and technological research. As well as, the popularization of science in the country. Scientific knowledge is the need of the hour and the YouTube channel will play a vital role in disseminating such information besides popularizing science.” States the ministry for science and technology.

According to the federal Minister for Science and Technology, Syed Shibli Faraz, the PSF is guided to start working on the project immediately. The PSF officials plan to execute the project as soon as the hiring of staff begins.

Stay tuned to Brandsynario for the latest news and updates.

e.l.f. Cosmetics & Dunkin’ To Launch A Collection Of Your Sweet Dreams

By

Dr. Rida Qamar

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Apr 1, 2022

Dunkin’ has invited customers to wake up and make up this spring. The beloved coffee brand collaborates with e.l.f. cosmetics to drop a makeup collection. The line will be exclusively available on elfcosmetics.com, at Ulta Beauty stores and at ulta.com.

Elf’s Collaboration With Dunkin’

The limited-edition, detailed below, has an array of donut- and coffee-inspired shades, shapes, textures and scents. Dunkin’ Dozen – Twelve shades of pigmented eyeshadows with creamy, blendable textures, inspired by fan-favorite donuts. These include Strawberry Frosted with Sprinkles, Chocolate Frosted with Sprinkles and Boston Kreme.

A $16Donut Forget Putty Primer – A glazed-up primer with a smooth texture, sweet donut scent and soft focus with a glowing finish. The collection also offers a $12Coffee Lip Scrub – A gentle, exfoliating sugar scrub that will leave lips smooth and conditioned with a Dunkin’ coffee scent.

$6 Glazed for Days Lip Gloss Set – A duo of sheer glosses with donut scent with Dunkin’s iconic colors. $12 Strawberry Frosted with Sprinkles Face Sponge – A donut-inspired sponge for flawless blends which is soft, absorbent, and easy to use and a $9The Classic Dunkin’ Stack Fault – The complete 5-piece collection and a limited-edition reusable cup and straw-inspired brush set.

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“This collab is all about your morning must-haves. There’s no better way to start your day than making a Dunkin’ run wearing your favorite e.l.f. makeup,” said Kory Marchisotto, chief marketing officer, e.l.f. Beauty.

“We’ve long admired the genuine connection e.l.f. has forged with their community and believe it mirrors the connection we have with our Dunkin’ fans,” said Peter Callaro, vice president of integrated marketing communications, Dunkin’.

“We’re thrilled to team up with e.l.f. to bring Dunkin’ devotees an exciting, new way to power their ‘get-up-and-go’ daily routine.”

TikTok Promotional Campaign

Mikayla Nogueira, the Official e.l.f. x Dunkin’ Ambassador will host a TikTok Live Shopping Event. The event will go live on her TikTok channel April 5 at 5 p.m. Eastern time.

“When I learned about the e.l.f x Dunkin’s collab, I about lost it,” TikTok celebrity Mikayla Nogueira said.

“These are legit two of my favorite brands of all time. I couldn’t be more amped to have the chance to tell the world about this makeup collab!”

Stay tuned to Brandsynario for the latest news and updates.

40 Years of Apple: 10 Computers That Made a Mark on History

By

AFP

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Mar 31, 2022

10 computers that made a mark on history

In its 40 years of existence, Apple, which is celebrating its anniversary on April 1, has revolutionized the history of the personal computer by widening the public’s access to computing and excelling at innovation. Here’s a selection of 10 iconic Apple computers.

1. 1976: the Apple I

This was the very first computer put on sale by the Californian company. Less than 200 copies were produced. Designed by Steve Wozniak, Ronald Wayne, and Steve Jobs, this rather rudimentary product required a keyboard and a TV to be able to function. It is now a highly prized collector’s item.

2. 1977: the Apple II

Steve Wozniak’s Apple II was a complete model, with a screen, keyboard and data cassette storage. It made Apple a wealthy company. It was the first in a series of models which were produced until 1988, during which time a floppy disk drive and new peripherals were added.

3. 1984: the Macintosh

Unveiled to the general public via a now legendary TV commercial (Ridley Scott’s “1984,” broadcast during the Super Bowl), the Macintosh 128K owed its name to its 128KB of Random Access Memory.

It also had a 3.5-inch floppy disk drive and was delivered with the MacPaint (drawing) and MacWrite (word processing) applications. Its price, below 3,000 dollars, made it an attractive product at that time. A few months later, Apple launched the Macintosh 512K.

https://www.brandsynario.com/apple-turns-40-stronger-than-ever-as-trend-setter/

4. 1989: the Macintosh Portable

Audacious but too expensive (priced at over 6,000 dollars) and cumbersome (over 7kg) to attract the general public, this first portable model designed by Apple required a mouse to function.

5. 1994: the Power Macintosh

The long line of Power Macs used IBM’s PowerPC processors. This range of computers was produced until 2006, when Apple began to use Intel chips.

6. 1998: the iMac

This first range of all-in-one computers aimed at the general public was a factor in Apple’s revitalization at that time. The iMac stood out from standard PCs because of its innovative design (all the components were integrated into the monitor) and its bright colors.

7. 1999: the iBook

This computer was considered to be a portable version of the iMac, with a round and colored design. The iBook range, which was a major sales success, was produced until 2006.

8. 2006: the MacBook

In 5 years of existence, the Macbook had three different designs: a first body in black and white polycarbonate, then a unibody in aluminum, and lastly a unibody version, once again in polycarbonate.

The MacBook remains an unprecedented success for Apple, and a new generation was launched in 2015.

9. 2008: the MacBook Air

This new ultra light laptop was a refined and even higher performance version of the MacBook. This series is still Apple’s high-end laptop range.

10. 2013: the “cylindrical” Mac Pro

This new generation of desktops mainly aimed at business clients is characterized by its unusual design, its 12GB (minimum) of RAM and its compatibility with 4K (ultra-high definition) screens.

https://www.brandsynario.com/microsoft-build-2016-event-details-highlights-computing-platforms-of-the-future/

Stay tuned to Brandsynario for more updates!

3 Exciting Ramadan Dramas To Look Out For This Year

By

Dr. Rida Qamar

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Mar 31, 2022

Ramadan particular dramas have gained popularity in Pakistan over the last decade. Now producers and directors leave no stone unturned to produce the finest quality dramas, which sure manage to gain the eyes of the public. The fun and lighthearted dramas add an extra element of enlightenment to the holy month.

This year again, Ramadan dramas will grace our screens with a stellar cast. With Ramadan being a few days away, the trailers and promos have us excited already. Let’s have a look at what can we look forward to in Ramzan 2022.

1. Paristan

Produced by none other than Momina Duraid, Paristan features last year’s fan favorite drama couple, Aymen Saleem and Arsalan Naseer. The trailer shows the story of two cousins living in a joint family who eventually get married. The couple was also seen in a similar role in last year’s hit Chupke Chupke, and it’s not a surprise to see them in the similar analogy again. Mooroo, aka Taimoor Salahuddin, makes his acting debut and reprises his iconic role as Amanullah from his Youtube series. Meanwhile, Mira Sethi will also accompany her co-stars once again. Merub Ali and Junaid Jamshed Nizai are also seen in the trailer, and overall the drama looks promising.

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A post shared by Arslan Naseer (@cba.arslan.naseer)

2. Chaudhry and Sons

Coming under the wing of Wajahat Hussain, the drama features none other than Ayeza Khan and Imran Ashraf. The duo will be coming together for the first time, and we can’t wait to see their chemistry on screen. From the writers of last year’s hits, Ishq Jalebi and Chupke Chupke, the drama will become a hit, as predicted by the trailer. The trailer was also trending on social media soon after its release, making it a must-watch.

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A post shared by Imran Ashraf (@imranashrafawan)

3. Hum Tum

This rom-com is written by Suno Chanda and Chupke Chupke Chupke, famous writer Saima Akram Chaudhry. The cast includes Ahad Raza Mir, Sarah Khan, and Ramsha Khan. The drama follows the story of two young couples who are poles apart yet blend in to bring their respective chemistry. Directed by Danish Nawaz, it’s no doubt the drama will be a work of art.

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Stay tuned to Brandsynario for the latest news and updates.

Dubai Expo 2020 : Pakistan Pavilion Won The Best Award— Here’s What It Was

By

Lyza Rashid

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Mar 31, 2022

pakistan pavilion award — Image Source: Dawn

Dubai Expo 2020, which began last year, has made headlines for a host of reasons. However, no news has appealed to us more than this one. Our very own country has won an incredible award for its Pavilion and this news is reaching far and wide. Here’s what you need to know:

Pakistani Pavilion at Expo 2020 Stun Everyone

The Pakistani Pavilion at Expo 2020 Dubai has knocked everybody’s socks off. It was the star of the Global expo and got over 1 million visits. It comes as no surprise then that the pavilion has won the best exterior design award.

Congratulations to 🇵🇰 for winning the best pavilion exterior design award at #Expo2020! Very proud of @RashidRanaRR & team who did a brilliant job with the architecture & made 🇵🇰 stand out at the global event!This well-deserved win is another recognition of 🇵🇰’s immense talent!👏 pic.twitter.com/S1EQECMWin

— Bernhard Schlagheck (@GermanyinPAK) March 30, 2022

The news was announced on Twitter: the “Pakistan Pavilion has won the BURJ CEO Award for ‘Best Pavilion Exterior Design”. The Burj CEO is important because these awards recognize business excellence.

More About The Pavilion

The Pavilion was designed by Rashid Rana. Rana is one of the most brilliant, leading artists in South Asia. He worked on the exterior to make it reflect the vibrant seasons of Pakistan. This pavilion of Pakistan consists of a souvenir shop that has art and crafts available for people to see. They can take home Pakistan’s culture in a tiny way back home. Did you know the pavilion also has an official soundtrack composed by Rohail Hyatt? The sound is an amalgamation of four distinct musical styles of Pakistan.

This win must be even more special for Rana because he won this after he just bagged Sitara-e-Imtiaz. This pavilion was made with the help of the Trade Development Authority of Pakistan (TDAP): they engineered the structure. The theme of the structure was “Unit of All That Appears”. The idea was to combine rhombus-shaped aluminum composite panels, with one half in reflective mirror finish and the other printed with UV technology. In this sense, materials were incorporated that break the solidity of the structure and create an optical illusion.

We are happy to celebrate the award given by Burj CEO for “Best Pavilion Exterior Design at Dubai Expo”. pic.twitter.com/qJTvKmXnnr

— PakistanExpo2020 (@Expo2020Pak) March 28, 2022

The Hidden Treasures of Pakistan

Pakistan pavilion’s theme was “The Hidden Treasure”. Almost 25 million people from all around the world came to the expo to share ideas and things that take the world forward. Our pavilion is also spread across 2,900sqm.

Stay tuned to Brandsynario for the latest news and updates.

Here’s How McDonald’s Is Asking Its Consumers To Be More Responsible

By

Lyza Rashid

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Mar 31, 2022

mcdonald's campaign — Image Source: Facebook

McDonald’s may be the leading fast-food chain in America whose effect on countries around the world has actually been studied. The mega food joint has now called on people to be more responsible through a very powerful campaign. Is this corporate social responsibility or just a great marketing technique? Read about the campaign and learn of its effects here:

What Is The Campaign?

The campaign is featured in Oslo, Norway for now. McDonald’s has put up signboards on the streets of Norway that have a message: throw your trash properly. The ads show the fast-food joints wrappers littered all around the beautiful city and how it harms the environment and habitat of other living beings.

The campaign highlights the ugly side of the packaging and why the very packaging that reminds us of McDonald’s is slowly killing our environment. These ads are all shown alongside trash cans so people can be encouraged to use them. Here’s what’s more: there’s a big M on top of the bins also to indicate their use.

Why Is This Important?

As people start becoming more conscious of the impact of their actions on the environment, we have started seeing a huge change. For example, the global movement of reducing or banning plastic shoppers has actually had an impact. However, plastic is the least of our worries right now. Documentaries suggest that huge industries, for instance, the fishing one, are killing our planet slowly.

In this way, asking people to at least be mindful of their trash is the least corporate names can do. Since these campaigns reach far and wide, the message can enter the mainstream consciousness.

Half-Hearted Efforts?

However, the question still stands— is this just a marketing strategy? It may be one because if McDonald’s really cares about their environment, they could start promoting safe and sustainable farming for beef. They could also reduce the plastic in their packaging altogether rather than asking people to just dispose of it properly.

McDonald’s is a mega-industry in and of itself and its corporate practices may be nowhere near sustainability. When such campaigns are then made famous, people can forget the backstage gimmicks.

Stay tuned to Brandsynario for the latest news and updates.

National UNDP-Jazz SDG Boot Camp Concludes; Bechlo.pk Bags Top Prize

By

Web Desk

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Mar 31, 2022

(SDG) Boot Camp conducted jointly by United Nations Development Programme (UNDP) and Jazz. Ten startups, which had earlier won the provincial and thematic boot Camps, participated in the national competition held today in Islamabad.

The winning startup, Bechlo.pk, is a fully integrated online multi-vendor store that provides women with a platform to sell new and pre-loved items from the comfort of their homes. The startup will now be provided with an opportunity to join Youth Co:Lab: the largest youth Social Entrepreneurship movement in Asia and the Pacific along with access to mentorship opportunities and exclusive digital giveaways by Jazz.

Ms. Laura Sheridan, Programme Manager of UNDP’s Youth Empowerment Programme, said at the occasion, “UNDP believes that by developing young people’s 21st century skills, and by catalyzing and sustaining youth-led startups and social enterprises here in Pakistan, we can jointly position young people front and center to solve the country’s most pressing challenges. Together with Jazz, we have provided entrepreneurial skills and supported our participants to develop business plans for sustainability and scalability of their social enterprises.”

Syed Ali Naseer, Chief Business Officer at Jazz, said, “Pakistan’s increasingly tech-savvy youth demographic of over 60%, can be a massive driver for growth. This is a tremendous asset for the country in achieving its socio-economic goals. Jazz is delivering on its promise of empowering youth through technology, knowledge, skillset, and capital. Our partnership with UNDP is a validation of our commitment to strengthening Pakistan through partnerships and I hope these boot camps inspire other social entrepreneurs to take a chance on turning their ideas into successful businesses.”

These boot camps are a part of the agreement inked between UNDP and Jazz in December 2020 with an aim to promote promising social ventures that are addressing the country’s developmental challenges. So far, these boot camps have trained, mentored, and educated 201 nationwide social enterprises, including 159 female participants. The program comprises overall 20 boot camps nationwide by December 2022 targeting close to 800 youngsters and 50 percent women participation.

5 Tips To Help You Save Money On Your Car Expenses!

By

Anusha Sachwani

-

Mar 31, 2022

5 tips to save money on your car expenses: — PC: Chan & Naylor

Although your car is your asset, and you’ve spent lots of money on it, it can, at times, cost you a lot of money from your pockets to repair. Car expenses are not affordable for every car owner and can carry from car to car, depending on the trim.

If you own a more affordable and economic-friendly car like a Suzuki Mehran, than you are luckier than most as its parts are readily available and not very expensive to replace. However, if you own a Mira or a Yaris, then affordability can eventually become a concern.

Nonetheless, whichever can it may be that you have, there are still some ways you can save a lot of money going to waste.

Here are five tips to save money on your car expenses:

1. Opt For Used Cars

I know what your thinking here, why invest in a used car when I can buy a new one, right? Pre-loved vehicles that are available in good to the mint condition can be worth the money you’re willing to invest. These cars are affordable to buy; maintenance costs are low, parts are cost-friendly and available, and are reliable.

2. There’s No Need For Speed

What do you do when you see an empty road? You race! What do you do when you and your friends take out your modified rides to open avenues? You race! This is where a lot of the trouble begins!

Speeding puts pressure on the engine; it has to put in more effort on itself and other components. Eventually, the main parts that keep the machine going smoothly wear out before time and cause problems for the driver as well as the car itself.

Speeding also causes more fuel to burn, which means you are losing a lot of money. And if you don’t stop, it can lead to an engine breakdown, leading to a complete replacement, which can cost a very BIG sum.

7 Driving Hacks That Will Help You Spend Less On Gas!

3. Go To The Real Experts

In Pakistan, there are a lot of mechanics that are operating workshops. Many roads are just full of these workshops. However, only because a mechanic has one and knows their way around with a wrench doesn’t mean that they are the right person to visit.

Many mechanics are not experienced in new technology and are often replacing car parts with alternatives. It’s always a great idea to visit an experienced person who has the knowledge explicitly and caters to models like your car to ensure you’ve invested in the right place.

4. Regular Maintenance Saves Money, Doesn’t Waste It

You may think that regular visits are draining your money, but in fact, they save you from long-term costs that are more expensive. It’s better to pay a small amount of Rs. Two thousand monthly or every two months than paying Rs. 50,000 or Rs. 80,000 at a significant expense.

5. Observe Good Driving Habits

Driving is comfortable for some, for others, not so much. You may have been asked time and time again, what makes a good driver? Is it the car? The experience?

Well, the reality is no matter how good a driver is, there are times when even the best of the best make mistakes. Sometimes, enthusiasts don’t even realize when the deed has been done!

But these mistakes can put you in a lot of trouble; click on the link below to find out what they are!

Top 5 Worst Driving Habits Pakistani Drivers Need to Avoid!

Stay tuned to Brandsynario.

10 Beauty Mistakes to Avoid For A Flawlessly Glowing Skin

By

Sidra Rizvi

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Mar 30, 2022

Who doesn’t want radiantly beautiful skin that remains flawless day and night? Everyone. But is anyone willing to make an effort for it? Sadly no. When it comes to taking proper care of skin, very few actually go the extra mile. Others, we included, try to test the waters by going as far as we can before something goes wrong.

Having a proper skincare regime, eating a balanced diet, wearing sunblock before leaving, nobody has the time for that. However, if we can’t do something beneficial we shouldn’t make things worse either. Make a list of beauty mistakes to avoid and follow them religiously!

1. Beauty Mistakes to Avoid

Women in particular, whether they are professionally employed or taking care of families at home, rarely have time for themselves. And when they manage to find some, skincare is far from their minds. Sure taking a relaxing spa day sounds awesome, but it is unreasonable. Therefore for everyone interested, we are listing down the beauty mistakes made by most that have serious effects.

2. Using Hot Water

Yes, a steamy hot bath sounds lovely. But do you know it is also drying out your skin? Hot water steals moisture from your skin leaving it flaky and dry. You aren’t making soup here. Just cleaning yourself. Use warm water instead, especially when washing face. The cooler the water, the better for your skin.

3. Washing face too often

For those squeaky clean people, this is bad news. You might like the fresh feeling that comes when you wash your face, but did you know there is a limit? First, we can’t understand where you found the time to wash that much.

Second, seriously stop. Unless you live right next to the sun, washing the face more than twice a day can do more harm. People usually use cleansers, scrubs, face washes, etc and each of them has a lot of chemicals. You shouldn’t be using these so frequently.

4. Using expired beauty products

Be honest, when was the last time you checked the expiry on your cosmetics? The expiry date is there for a reason ladies. Past their prime cosmetics even creams and conditioners lose their benefits. Instead, they see an increase in the growth of bacteria. That’s just gross. We won’t judge if your products are a few month over date, but years? Yeah, that is a deal breaker.

5. Waging a war on Pimples

Yes, we agree. Pimples know when we have a huge event coming up and wait until then to pop up. But waging a war against them, poking, prodding and drying them out with creams does more damage than you realize. Yes, the people you are talking to with a pimple on your face have a hard time focusing on anything else, but this too shall pass.

6. Over-exfoliating

Exfoliation is good for the skin as it removes the layer of dead skin cells and brings out the natural glow. But we as humans love to go overboard. If you are using harsh products like loofahs, scrubs, or washcloth, you need to be extra careful. Exfoliation is to let out the healthy skin cells not your facial bones. So go easy. Once a week is good enough. Remember to moisturize afterwards.

7. Sleeping with Makeup on

This one you have heard countless times before. And yet you do it anyway. Sleeping with makeup not only ruins your pillowcase, it also suffocates your skin. That’s right your skin needs to breathe too. All those cosmetics concealers, hightlighters, foundations that made you look beautiful in the evening, will make you look dreadful the morning after. Do yourself a favor, wash your face before sleeping.

8. Sleeping on your side or stomach

It is the most comfortable position to sleep in, but for your skin, it is a nightmare. It increases the chance of you getting wrinkles. If there is no way you can sleep like humans are supposed to, spend some money and get a silk or satin pillowcase instead.

9. Working out with makeup

Yes, we want to look good at the gym, but working out with makeup is the easiest way to have your pores clogged. This leads to a build up of oil which gives a chance to pimples lying in wait to surface and ruin your day.

10. Touching face too often

Do you know where your hands have been? Yeah, no matter how many times we wash them, our hands are covered with bacteria most of the time. Touch your face and they are transferred instantly. We do it without realizing it has become that much of a habit. But it needs to stop.

11. Buying flashy beauty products without research

The beauty industry is a billion dollar industry. Millions of products are available, each promising a miracle for parts of skin you didn’t even know you had. And contrary to what you have been led to believe, you don’t need them all. Research first. Learn about your skin type. See what kind of ingredients your skin needs and try to buy products that have those. Don’t reach out for something just because someone recommended.

Which mistakes have you made? Let us know in the comments below.

Proton To Debut Its Own Electric Vehicle By 2027

By

Dr. Rida Qamar

-

Mar 30, 2022

Proton To Debut Its Own Electric Vehicle By 2027 — Image Source: Pakwheels

According to Edge Markets, Proton is quite likely to venture into the electric vehicle business by 2027. Since the date is still a long way to go, there isn’t much to know about Proton’s roadmap. However, Proton Edar, which is a smart vehicle and part electric car that will be released in the Malaysian market.

According to Daniel Wong who is a research analyst for Hong Leong Investment Bank, Proton will only make a “minor stepping stone” to the hybrid segment, which we take to mean mild hybrids.

Proton’s Vehicles

Proton has experimented with EVs in the past. Mild hybrid Protons have been on the radar for some time. The company showcased a 1.5 litre TGDi engine with a 48-volt belt-driven starter generator at its Centre of Excellence (COE) showroom around the same time Roslan made his announcement.

This mill is already being used in the Geely Azkarra (Boyue Pro) and Okavango (Haoyue) in the Philippines and produces 190 PS and 300 Nm. We’re expecting the engine to make its debut in a new seven-seater SUV based on the Okavango, widely tipped to be called the X90. It will likely debut next year, as Proton’s focus on addressing its supply issues and backlog of orders have pushed its product timeline back.

Proton’s Plans For The Future

Proton’s performance for 2021 was great according to analysts in the news source. The company earned a profit of RM216.6 million in Q4 2021. The sales volume also grew from 18.6% to 30.8% and the company also secured enough microchip supplies for 2023.

Proton has also expressed interest in self-driving and flying vehicles before. However, that remains to be seen, even for other car brands around the world, especially on the latter.

Stay tuned to Brandsynario for the latest news and updates.

Ahad Raza Mir Accused Of Having Several Affairs

By

Dr. Rida Qamar

-

Mar 30, 2022

Hnet.com-image (22) — Image Source: The News

After speculations of the couple’s separation for several months, the rumors were put to rest when the sources confirmed the divorce of Sajal and Ahad Raza Mir. Now the fans are left heartbroken with the news that everyone hoped not to come true.

Meanwhile, people are sharing different reasons behind the couple’s separation. A digital creator took to social media to share his two cents about the situation.

The Reason Behind Sajal And Ahad’s Divorce

A digital content creator shared a detailed video to clear the air about a couple’s divorce. He started the video by mentioning the blame game, which both parties have resorted to after the news of separation. He, then, mentioned how some people think that it’s Sajal’s fault since she was asked to refrain from doing item songs and attend particular gatherings. And since Sajal said no, the couple ended up separating. However, he mentioned that these are all baseless rumors and many people know the actual reason behind the couple’s divorce.

He further mentioned how it would be good for Ahad Raza Mir to come forward and make his stance about the whole situation since he knows a lot of people in the media fraternity. Adding that, everyone knows he was caught in a bad situation, and this is a good time for him to come clean.

The creator concluded the video by wishing Sajal Aly the best in life and things about to come.

Here’s a look at the video.

View this post on Instagram

A post shared by Instant Lollywood (@instant_lollywood)

Netizens React

Netizens have been taking the comment section by storm as they already can’t accept the divorce. Many shared how the content creator is here for mere publicity, and he has no right to share the details of anyone’s private lives.

At the same time, netizens also questioned if this story was true or whether these were all baseless rumors.

Take a look at some of the comments below.

What are your views about the whole situation? Share your thoughts in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

5 Delicious Stuffed Dates Ideas For Everyone To Enjoy

By

Dr. Rida Qamar

-

Mar 30, 2022

Dates are seriously one of the best fruits to have on hand! They are tropical fruit from palm trees that are sweet, sticky, and delicious. A lot of the dates that you’ll find in stores are dried, and many have a small pit that is very easy to remove.

Now delicious gourmet dates with different fillings and toppings have replaced the traditional ones. They do not only taste delicious but also make the perfect gift for Islamic festivities.

This sweet stuffed delicacy is the perfect snack made from simple pantry staples. They require minimal ingredients and zero cooking.

Here are five ways you can try stuffed dates.

1. Coconut Butter Date

Make a small slice in the dates, being careful to not slice them entirely in half but enough to fill them.
Spoon about 2 tsp or so of coconut butter into each date. Top with toasted coconut/chocolate chips and cinnamon/sea salt. Enjoy immediately or store in an airtight container in the fridge.

2. Snickers Filled Dates

Cut a slit in the dates and remove the pit.
Fill each date with a spoonful of peanut butter.
Combine the chocolate chips into a bowl and add coconut oil. Heat until mixture is melted and stir to combine.
Take each peanut butter filled and peanut topped date and dunk it in the chocolate. You can use a toothpick to hold the date together while dipping. Pop the covered dates on parchment and place them in the fridge until the chocolate sets, about 10 minutes.

3. Dark Chocolate Covered Date

Line a cookie sheet with parchment paper to have a landing space for your dates once they are stuffed and dipped.
Make a cut lengthwise along the date to remove the pit and create space for stuffing.
Spoon about two teaspoons of almond butter inside each date, then place on the lined cookie sheet.
Melt the chocolate in a microwave or a double boiler for fifteen seconds.
Dip your stuffed dates halfway in the melted chocolate, place them back on the lined cookie sheet and sprinkle with sea salt.
Freeze them for about an hour or until the chocolate sets.

4. Cream Cheese Dates

Make sure that all of the dates are pitted.
Choose your cream cheese and stuff the dates with the cream cheese.
Depending on the flavour, you can top with the pistachio one in each date or simply drizzle some honey on the top.

5. Sticky Bun Stuffed Dates

In a small bowl, whisk cream cheese, powdered sugar, vanilla, and cinnamon until smooth.
Gently fill each date with one tablespoon of the prepared filling. Garnish with chopped almonds.

Which one, out of these, would you like to try first? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

TikTok Is Testing An Exciting New Feature & You Should Be Excited

By

Lyza Rashid

-

Mar 30, 2022

tiktok new feature — Image Source: Breaking Latest News

TikTok appears to be on a roll. The app keeps getting better and better and this latest feature is something you may have been manifesting. This feature might make the app more famous also because it takes away the only thing that annoys people. Are you intrigued yet? Keep reading:

What Is This Feature?

TikTok is apparently testing a brand new Watch History feature. This feature will allow you to save yourself from the mental frustration of not finding the video you wanted to show your friends. Alternatively, it can also be the video whose audio you forgot to save. So far, it seems like TikTok may finally be on the verge of giving us a straightforward way to finally see all the videos we go through in a day.

Caution: this feature might make you depressed over how much time you spend on the app.

How Did It Come About?

The Social Media Consultant of the app, Matt Navarra, recently retweeted findings from Twitter. This was basically an indirect announcement because this Twitter user frequently unveils upcoming features on various social platforms. This user is the one who revealed that the “Watch History” option for Tiktok will appear under the “Content and Activity” heading of the app’s settings.

NEW! TikTok Watch History https://t.co/vxXy9L0VJb

— Matt Navarra (@MattNavarra) March 26, 2022

What Else Is Known?

So far there are not a lot of details about what the Watch History page will look like. We don’t even know how it will compile all of our previously watched videos. Many sites have reached out to the app for an official comment but have come up empty-handed.

The lack of a watch history button and while there may be a lot of hacks out there, nothing can be as convenient as that. One hack people have come up with is that you can filter your search results by videos you’ve seen. While this may be all well and good, we can not deny that it takes too much time. When we spend this much time looking for old videos, don’t we miss out on new ones?

Stay tuned to Brandsynario for the latest news and updates.

Samsung Pakistan’s Event In Karachi Is The Talk Of The Town

By

Web Desk

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Mar 30, 2022

Karachi, 29 March 2022 – Samsung Pakistan breathed life into the night with its epic event, hosted at Karachi’s District 19 so users could experience the epic standard set by the new Galaxy S22 Ultra. Stunning performances by The Colony, Lenny Maseh and rising star Shae Gill stole the show.

Speeches highlighting Samsung Pakistan’s commitment to technological advancement and innovation were given by Mr. Roy, the Managing Director for Samsung Pakistan, Mr. Umer Ghumman, head of Samsung Pakistan’s smartphone business and Mr. Muhammad Ali Tabba, CEO of Lucky Cement, who stressed on the economic advantages of Samsung’s local production initiatives.

The event was attended by numerous celebrities, socialites, influencers, and the like, making it a star-studded occasion. Two-time YouTuber of the Year, Ducky Bhai, A-list actress Zara Noor Abbas, Feroze Khan, model and actress Merub Ali, are just a few names from the all-star guest list that was in attendance at the event.

A hint of the Samsung Experience was provided to attendees as they got up-close and personal with Samsung’s latest flagship device. The venue layout was carefully designed to showcase each of the four key features of the Galaxy S22 Ultra: Nightography, Performance, Productivity, and the S-Pen. The new device brings the power of the earlier Note devices to the S-series for an unparalleled experience in design, productivity and performance.

For more information, visit www.samsung.com/pk

Dove Is Setting Up Beauty Fridges For Its New Product

By

Lyza Rashid

-

Mar 30, 2022

dove nyc new product — Image Source: Dove

The beloved beauty brand Dove is all set to rule over NYC. The brand has come out with something exciting and they have taken over the busiest metropolitan city to make it a thing. Have a look at what Dove is doing all over NYC and why it’s fun to keep up with:

What Is Dove Doing?

Dove has basically planned to celebrate the launch of their new Dove Ultimate Antiperspirant. This product will be available in pop-ups in select locations across Manhattan— it was all put into motion yesterday!

Dove is a personal care brand that advocates against toxic beauty standards. Its products are a household essential for many. We all know that coconut smell is to die for. They have now introduced their new Dove Ultimate Antiperspirant which offers a hydrating (and very helpful) layer to underarms.

What Is It Made With?

This new product that is all set to make a breakthrough in NYC is made with some pretty cool stuff. Water-based technology was used to ensure that it helps restore underarm skin to its best condition. Moreover, Dove’s formula contains a high concentration of glycerin. This is a powerful ingredient because it works to soothe dryness and improve texture. Get the underarms of your dreams, people!

In addition to that, this product was also made to emphasize an ultimate skincare experience. You do not have to discount hydration to remain sweat-free!

All Up In NYC

For the celebrations of this new product, Dove has planned to set up beauty fridges all over Manhattan. The purpose of the beauty fridge is to emphasize how unique the new product is. Usually, beauty fridges are used for storing premium facial skincare products.

What Does The Team Say?

The dermatologist team at Dove made some strong points. “A good antiperspirant is alcohol-free. It is non-irritating and also has ingredients that provide added skincare benefits such as moisturization,” said Dermatologist Dr. Barbra. She also added that the skin of the underarms is very delicate. It needs gentle moisturizers so that the skin barrier remains intact. That’s precisely what Dove provides.

Stay tuned to Brandsynario for the latest news and updates.