Here's What Burger King's New Eco-Friendly Packaging Looks Like
Image source: https://www.environmentalleader.com/

Burger King has started to test eco-friendly packaging to promote sustainability. The initial plan will be to run in 51 company-owned restaurants in Miami, where the company is based. The latest endeavor involves testing sustainable packaging. The products include the chain’s most-used guest items, forks, spoons, knives, straws, drink lids, Frypods, Whopper wrappers, and napkins.

Here's What Burger King's New Eco-Friendly Packaging Looks Like
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Green Packaging Pilot Program By Burger King 

The program is launching under the “green packaging pilot program.” The company will be working with Coca-Cola and Kraft Heinz on this pilot program. Eco-friendly alternatives include cutlery made with a plant-based plastic called cPLA. Also, napkins will be made with 100% recycled fiber and Frypods with renewable unbleached virgin paperboard. The company is also going to test paper and plant-based straws along with strawless lids. This step could eliminate up to 500 million single-use plastic straws annually from participating US Burger King restaurants. This step would alone translate to the removal of 910 metric tons of greenhouse gasses per year.

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Here's What Burger King's New Eco-Friendly Packaging Looks Like
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The Press Release 

“This pilot allows us to gain knowledge and provide learnings for the industry. At the same time, as we get one step closer to our goal. The advancing packaging sustainability by improving materials and reducing overall packaging used, including single-use plastics,” the corporate stated in a press release.

“We will also be testing paper and plant-based straws along with strawless lids, which can potentially eliminate up to 500 million single-use plastic straws annually from participating U.S. Burger King restaurants. This action alone would translate to the removal of 910 metric tons of greenhouse gasses per year. The equivalent of 196 vehicles driven for one year,” Burger King says in a written statement.

“Sustainable packaging is a cornerstone of our Restaurant Brands for Good journey, and this new pilot represents a huge opportunity for us to make a difference,” said Matthew Banton, head of innovation and sustainability at Burger King, in a press release.

“We’re optimistic about our progress. In addition, we are going to commit to reducing waste to do our part in creating a more sustainable future.”

The program is yet to launch but will soon reach New York, Portland, Tokyo, Paris, and London.

Stay tuned to Brandsynario for the latest news and updates.

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