The journey towards self-discovery is the greatest adventure of life and your friends play a very huge role in the path towards discovering yourself. You tend to take more risks and jump into many different things to find out what you truly are passionate about. Being present with the people you are interacting with, the hobbies they are doing; they are filled with an indescribable zest for life and see every minute as an opportunity to find amazing and endless discoveries.

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Diners brings you something very trendy this summer, a journey of true mates who explored and discovered their true passion. It mainly highlights the essence of discovering your dreams and your true self.

So, it’s time for you to update your wardrobe with Diners’ latest collection “Summer Splendor Casual Collection’22” for Men, and begin your journey of self-discovery by grabbing these must-haves at special prices. Diners have sorted out all your wardrobe worries with their casual, formal, and semi-formal attires as this humid season calls for light-weighted fabric in neutral hues. Enjoy this summer season with their vibrant colors and choose your favorites from their summer Polos, trendy t-shirts, and premium formal shirts. Visit the store or just visit their website and order away your desired products at any given time of the day.

What are you waiting for?

Global Office World is furniture solutions stop that has possibly come out with the most emotionally riveting ad. The ad captures something all of us have either seen or seen our loved ones go through which makes it more impactful. Here’s what the ad captures and why it is special:

What Is The Ad About?

The ad is about a successful CEO who is going to experience his retirement day. He is very emotional leading up to the day and the ad focuses on that. The ad follows his day leading up to the farewell ceremony in which he is packing up his office and meeting people for the last time. 

From the person who makes chai at the office to the guard who held the door open for him every day; everybody is paying homage to the great CEO. 

What Happens After Retirement?

Many may view retirement as the ultimate time when someone can relax but that is not the case for those who have given their lives to work. Men and women like this CEO whose work has been part of their entire life do not know what to do after. As a result, they can feel demotivated, sad, and as if they have no more use.

Watch the ad here:

https://www.facebook.com/globalofficeworld/videos/1026718788194992

Where Global Office World Comes In

That is precisely where Global Office World comes in and uses its art of storytelling to promote its business. The son sees that the father needs his workspace at home and an office that makes him still feel like he has a grasp over things. In order to fulfill this, he goes on a shopping spree at Global Office World which has the very best for all furniture needs.

What do you know? An entire brilliant office then gets set up and the father couldn’t be happier. This ad is a lesson in marketing because it brings in emotion and a real story to appeal to its followers. We all know someone who is about to retire soon or has already and they feel displaced. Here’s what you can do best for them: build them a home office!

Did you like it? What are your thoughts about this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

The news of arrival of first child in family is a celebrated event. In anticipation the first thing that an expectant mother does is anybody’s guess…yes, shopping! This is what Rafia Zahid set out to do for her first child. She looked for clothes that would be comfortable as well as trendy for her first child to be, but she was rather disappointed. She observed that most of the available garments and products for newborn were imported. And they did not necessarily catered to the need of the children as would a local brand in a certain price range. She thought of turning this disappointment into an opportunity, and found out a solution. She would make children’s garments with all things local, all made in Pakistan. This is how the idea of Tippitoes came into being.

She shared her idea with her husband, Zahid Farrukh, and took him on board as a cofounder. In 2016 they launched Tippitoes with a single retail store; after all the work that goes into setting up a brand new business, from market research to procuring raw material. Tippitoes is basically a mother’s idea of comfortable and practical apparel for new born to 6 year old children. Rafia Zahid, Co-Founder of Tippitoes, declares her venture as “a brand for the parents by the parents”. We can safely say that Tippitoes is a mother’s gift to children across Pakistan.

With business established, Rafia runs the show while Zahid supports her in managing accounts and procuring materials. Zahid Farrukh offers his unwavering support to his wife and is of the opinion that women entrepreneurs are more dedicated and loyal as business counterparts. He advocates women’s active participation in the economy and believes that there should be opportunities, platforms, and financial support to encourage women to step in the world of entrepreneurship.

Five years down the road with 14 outlets and 70 employees, they are still going strong. Growth in their business is evident from these numbers. With business growing rapidly, they needed capital to keep things going at this pace and also implement their growth plans. As all of us in Pakistan do, friends and family are the first to be reached out for loans as a matter of convenience. Rafia recalls that they had already exhausted that option and at this stage loan from the family could never have been sufficient. To raise the capital they visited different financial institutions. They were taken aback when they read the terms and conditions put in place for business like theirs by these financial institutions.

When they were just about to lose all hope, Rafia came across Karandaaz on a social media platform. Informing Zahid about her finding, together they explored different initiatives by Karandaaz. One being Women Ventures is an initiative, which is specifically designed to encourage women entrepreneurs to grow their business with easy access to capital and business support. They were happily surprised to see a financial offer specially carved out for women entrepreneurs, that too by a financial institution in Pakistan. Besides the provision of capital, it offers women-led businesses customized business development support, training, and capacity-building sessions.

They considered themselves fortunate to have come across Women Ventures just at the right time. They applied and Karandaaz led Tippitoes to a journey of exploring new horizons of business expansion. Its financial management assistance was an added advantage along with the provision of capital.

Talking about challenges women entrepreneurs have to face in Pakistan, Rafia says it is not easy to work in a predominantly male sector. She thinks that “Men in Pakistan are not ready to see women in the driving seat and are reluctant to work under the supervision of a woman. But this will change with more working women around, men in society will get accustomed to working for and with women.” To give women more opportunities to work Rafia prioritizes hiring women in her workforce and is very supportive, as being a woman entrepreneur she is well aware of the challenges working women face. She makes sure that women, depending on their potential, have enough representation in her workforce. She is glad to be in a position where she can enable other women to be financially independent and be an active participant in the country’s economy.

Covid-19 changed the dynamics of businesses all over the world. The retail business was particularly hit hard and Tippitoes was not an exception. With all stores closed as per the measures of the government to control the spread of Covid-19, Tippitoes assessed the challenges posed by the pandemic and redesigned their business model, with a focus on collaborations for online businesses. Closing down physical stores paved the way for the trend in online shopping. Tippitoes rising to the occasion, who had already made adjustments in its business model, we’re ready to provide online services to the customers.  In the meanwhile, despite the economic uncertainty they did not layoff any of their employees and facilitated them however they could. All these measures were possible with the financial support that they had availed from Karandaaz.

Rafia Zahid is proud of the struggle and effort that she puts into her work. With the expertise and experience, she has gained all these years taking Tippitoes from 1 outlet to 14 outlets, she’s all set to give the world a Tippitoes and Pakistan experience of children’s apparel. She is planning to introduce the world to Tippitoes, making her brand international. Expansion of her business will bring new job opportunities and hence more economic activity.

Rafia thinks that it is a challenge and equally demanding as a woman to manage a business, home, and children. But once you are organized with your priorities set, you are all set to conquer the world. She urges women of Pakistan to come out of their homes and make their mark in the business world. She agrees that it is not at all a bed of roses when you decide to work, there are challenges and difficulties of all sorts but women should not lose heart and keep striving for their goals. Sooner or later success will surely be their fate.

Rafia’s confidence, determination, and perseverance in the face of adversities are contagious and will inspire women of Pakistan to strive for their dreams.

Snackvideo is a popular short-video platform that has gained immense popularity in the last few years in Pakistan. With millions of Pakistanis using the platform to post funny videos and content, SnackVideo launched a program for creators— Snack Video Creator Academy in 2021. The online platform engages with potential and existing creators teaching them on how to make their content better.

Following the success of the program, SnackVideo has decided to launch the second edition called “SnackVideo Creator Academy 2,” which will be better and bigger. The program aims to educate and support local creators, providing them with tutorials and tips on how to create quality content that will help them become better content creators which will in turn open up lots of avenues in the future.

SnackVideo has been making inroads into the nation’s hearts with short meaningful content, and allows creators to explore their storytelling skills, creativity, and hobbies. It’s perfect for those who want to entertain others through meaningful content like arts & crafts, knowledge-based videos, tech, acting, comedy, and travel videos.

From 10th to 31st March, local users of SnackVideo will have access to more than fifty educational courses for free. The videos will provide local creators with step-by-step guidelines on how to use the app, content creation, tips, and tricks on how to grow within the community, boost viewership, avoid posting prohibited content, etc.

Furthermore, the platform has partnered with prominent influencers like the Amjad Twins, Habib, Ali Raza, Interchawals, and Chutkee to share their knowledge and tips with new content creators.

Moreover, users will get an opportunity to enter their videos in various competitions, under the hashtag #SnackRisingStar for a chance to win a myriad of prizes, such as cash prizes, iPhone 13 Pro, trophies, and certificates.

With so many platforms available, it’s difficult for local creators to find a platform that offers support and helps them reach out to audiences. It’s not uncommon for new creators to struggle with building a loyal following. It is SnackVideo’s mission to address these concerns and provide creators with a reliable plan of action to take their content to the next level.

SnackVideo Creator Academy 2 is designed to fulfill its mission to support local talents and help them unlock their true potential, as well as be awarded for quality content.