Socialbaker’s Most ‘Socially Devoted’ Global Brands of Q4 2013
According to Social Bakers, Twitter is Now the Leading Platform for Inbound Customer Requests.
Socialbakers, a worldwide leader in social media analytics, today announced the Socially Devoted...
Celebrity Endorsements – Do They Actually Work?
By Sanober Ali
Introduction
Celebrities are known for their charisma, allure and the capacity they have to attract attention. More than often, these distinctive characteristics of...
Pakistanis on Social Media: A Snapshot
By Zee Social
Social media has transformed the way people communicate around the world. As per this latest analysis conducted by Zeesocial Pvt Ltd, one...
Fast Food consumption in Pakistan
By Sanober Ali
Food which is prepared and served within a short span of time is referred to as Fast Food. The fast food industry...
Ramazan 2015 Ratings: Geo Tops the Rating Charts with ARY Behind
For our entertainment industry, Ramadan kick starts an aggressive tug-of-war between our television networks. Seemingly, our T.V sets have been hijacked by multiple rounds...
Reasons Why The Google Pixel Line-Up Is Worth Every Rupee
Google Pixel smartphones stand out as a shining example of innovation and user-oriented design in Pakistan's crowded smartphone market. But what distinguishes these devices...
Top 10 News Programs in Pakistan September 2018
Media Monitors has released the ranking of top ten news programs in Pakistan in September 2018 by Airtime Minutes.
The research has been conducted across...
Top 10 News Channels in Pakistan September 2018 by Airtime Minutes
Media Monitors has released the ranking of the 'Top 10 News Channels' by airtime minutes for prime time and non-prime time in Pakistan in...
158 Mn Spent on Fashion Industry Outdoor Ads in FEB 2015
Synchronize Media has released an infographic which has given some interesting research highlights and insights about the OOH (Out Of Home) Industry in Pakistan during...
Social Media: What Should Our Marketers Expect?
By Farhan Chawla
We live in a overly digital world, from the moment we wake up to the time we sleep, we are being bombarded...
#HaarKoHarao Will Challenge Your Perspective on Failure!
The very first time a child takes their first step is no less than a milestone in their lives. They fall in love with...
A Peek in the Digital Life of Pakistani Online Consumer
Google Pakistan recently conducted an extensive survey on Pakistani Consumer Market named, 'Google Pakistani Consumer Survey 2014'. The survey revealed some useful insights for the...
Pakistan Advertisers Society Partners With WFA In Launching The World’s First-Ever Global Census Of...
June 17: Pakistan Advertisers Society is partnering with WFA in launching the World’s first-ever global census of the Marketing and Advertising industry, designed to...
TV and Print Ad Investment by Banking sector
By Sanober Ali
INTRODUCTION
The emotional connection built through advertising is long known and has become an accepted norm now. The financial industry might be viewed...
Teens are Trying Marijuana Before Cigarettes or Alcohol: Research
New US research has found that more young people are choosing to try marijuana before smoking cigarettes or drinking alcohol, which could put them...
Branchless Banking in Pakistan 2013 : An Overview
By Arif Ahmed
Introduction :
Branchless banking is the delivery of financial services outside the boundaries of conventional banking via retail agents and information as communication...
Brand backed music pumps up the digital volume in Southeast Asia
The digital streaming music market is driving content consumption across Southeast Asia and advertising based services are climbing the charts.
Effective Measure’s latest poll of key...
Transformation in Chinese Media Landscape
By Sanober Ali
A profound revolution is taking place in the Chinese media landscape. Previously, it was solely dominated by traditional media which was firmly...
True Blood: A Social Media Success
By Hassan Wasti
Not so very long ago television producers and film-makers were thrilled if their show, program or film ever became a topic of...
Top 10 Entertainment Programs in Pakistan September 2018
Media Monitors released the list of top entertainment programs Pakistan in September 2018 by Airtime Minutes.
The research has been conducted across all leading entertainment...