Bundled Entertainment
Synergizer was in conversation with the Head of Publications and Public Relations of Hum Group Shanaz Ramzi.
She is a renowned freelance journalist and has...
Celebrity Endorsements May Die Younger
Evolution is an inevitable yet slow process. It helps relate with the environment and corroborates the course of nature. Advertisement has also gone through...
In conversation with Azfar Nizami
Azfar Nizami,the Marketing Director of Daily Express and Express Tribune, talks about how they took up the challenge to launch an English newspaper in...
Abrar ul Haque’s Preeto – Song sensation to designer lawn
Preeto by Abrar-ul-Haque has been around since 2011, when the clothing brand was launched by the famous singer. The brand name is inspired from...
REDEFINING OUTDOORS
Rafi H Abidi, Founder and CEO, Outdoor Advertising Assets says “…mockups, cutouts or billboards constitute tried and tested methods of OOH advertising which are being...
MAI HOON SHAHID AFRIDI – A ray of hope
Pakistani films lost their charm a few decades back, and since then the cinema reached its creative death and stood almost but over. The...
Home Industries turning into brands via Facebook
‘She is a model for Facebook brands, she is a designer, because she has her Facebook page,’ or maybe, ‘she is a makeup artist...
PTV – A Fall from Grace
Names like Tanhayyan, Dhoop Kinarey, Ankahi, Dhuwan transport us to a world of enchanting tales which became part of our lives. These masterpieces reached...
The Television Religion
Television enjoys a position, which is incomparable to any other medium of mass communication, considering the influence it exerts on the human psyche.
Even at...
Second wind for Local Entertainment
With cable television ripping through the competition posed by terrestrial channels, foreign media has become more and more accessible.
Indian media penetrated through the gaps...
Hum TV:Up and Close With Duraid Siddiqui
A dialogue between Synergyzer and Duraid Siddiqui, CEO of a newly launched Pakistani entertainment channel, HUM TV
Synergyzer: What inspired you to launch a new...
Corporate Blogging: Companies’ Virtual Dating Point with Consumers
In this dog-eat-dog era of competition, business organizations are ravenous to carve out, create and maintain a leading edge over the competitors.
One tool that...
Shan-E-Ramadan
By Ufaq Ashfaque
JULY 10, 2013 – Pakistan’s leading television channel ARY Digital launched a new ad to celebrate the arrival of Ramadan.
The TVC...
Despicable Me 2’ targets adults
By Ufaq Ashfaque
JULY 10, 2013 –Walt Disney hits cinemas with their latest production entitled ‘Despicable Me 2’. After the successful production and an animation...
Magnum and Lipton at the 12th Lux Style Awards
By Ufaq Ashfaque
JULY 9, 2013 – Unilever promoted its premium products Magnum and Lipton by extending the products into the prestigious Lux Style Awards. ...
Dark Marketing: To do or not to do
Dark Marketing, as sinister as sounds, is not that bad. It is a term used to refer to way of marketing, brand building and...
Unpixelating The Digital Sphere
Where there are more than 30 million internet connections in the country, according to an estimate by the Internet Service Providers Association of Pakistan...
The Forbidden Love of Turkish Drama Serials
Not long ago, Pakistanis gaped at their television screens as they saw flawless beauties speaking Urdu in a most disturbing manner, with their lips...
NAVIGATING AIRWAVES
“The ability to listen has the most retention, and radio spots should be produced creatively and exclusively for radio, and should not just be...
Lux style Awards 2013 Announced
By Ali Rizvi
KARACHI, July 4 – The prestigious Lux style awards are to be held in 2013, celebrating success, appreciating new talent, along with...