‘Sawa 14 August’ to be Powered By Nokia
Anwar Maqsood’s much anticipated theatrical play ‘Sawa 14 August’ is to be co-sponsored by Nokia. The play is all set to hit the theatres...
Pakistan heads for the Oscars
Pakistani movies have come a long way from Punjabi Gujars and ‘overly energetic’ dance sequences which dominated the cinema and have been an eye...
Sex Appeal in Advertising
We're surrounded by advertisements that desperately competes for our attention. Everywhere we look, we find ourselves drawn to images of scantily clad attractive men...
“The Platform” to launch Pakistani Film Josh
The Platform, an initiative by Mr. Nadeem Mandviwala and Mr. Jarjees Seja, was launched on 7 May 2013 with the opening of the film...
Anwar Maqsood moves from Pawnay to Sawa 14 August
Nobody in Pakistan ever denies the fact that this country is bursting with talented people; doctors, actors, engineers, artists and even cricketers. There is...
Tribute to Steve Jobs
By Ufaq Ashfaque
JULY 29th, 2013 –A movie, based on the life of Apple founder Steve Jobs, titled ‘Jobs’ and starring Ashton Kutcher as the...
Burka Avenger launches its OST
By Ufaq Ashfaque
JULY 29th, 2013 – The Burka Avenger released their original soundtrack (OST) today, sung by Haroon and Adil Omer.
The English rap...
Dawn News launches Ronaq-e-Ramadan transmission
By Ufaq Ashfaque
JULY 11th, 2013 –Dawn News initiated its Ramadan transmission, Ronaq-e-Ramadan, which provides companies with advertising space and simultaneously caters to the needs...
The Royal Ads – slippery slope for Advertising
As the Duke and Duchess of Cambridge rejoiced the arrival of their baby boy into the world on Monday, an avalanche of companies with...
Ramadan, a treat for the treat-makers
People are preparing for the upcoming holy month of Ramadan to spend quality time with their spirituality and refrain from the worldly deeds.
At the...
Audi sponsors ‘The Wolverine’
By Ufaq Ashfaque
JULY 24th, 2013 – Audi USA is looking ahead to organize a show in honor of ‘The Wolverine’, the recent mutant sensation,...
Q-Mobile approaches Bollywood
By Ufaq Ashfaque
JULY 24th, 2013 – Q-Mobile targets consumers through attractive advertising by signing Aditya Roy Kapoor to anchor in its advertisements.
According to Bollywood,...
Bundled Entertainment
Synergizer was in conversation with the Head of Publications and Public Relations of Hum Group Shanaz Ramzi.
She is a renowned freelance journalist and has...
Celebrity Endorsements May Die Younger
Evolution is an inevitable yet slow process. It helps relate with the environment and corroborates the course of nature. Advertisement has also gone through...
In conversation with Azfar Nizami
Azfar Nizami,the Marketing Director of Daily Express and Express Tribune, talks about how they took up the challenge to launch an English newspaper in...
Abrar ul Haque’s Preeto – Song sensation to designer lawn
Preeto by Abrar-ul-Haque has been around since 2011, when the clothing brand was launched by the famous singer. The brand name is inspired from...
REDEFINING OUTDOORS
Rafi H Abidi, Founder and CEO, Outdoor Advertising Assets says “…mockups, cutouts or billboards constitute tried and tested methods of OOH advertising which are being...
MAI HOON SHAHID AFRIDI – A ray of hope
Pakistani films lost their charm a few decades back, and since then the cinema reached its creative death and stood almost but over. The...
Home Industries turning into brands via Facebook
‘She is a model for Facebook brands, she is a designer, because she has her Facebook page,’ or maybe, ‘she is a makeup artist...
PTV – A Fall from Grace
Names like Tanhayyan, Dhoop Kinarey, Ankahi, Dhuwan transport us to a world of enchanting tales which became part of our lives. These masterpieces reached...