Google’s “Reunion” ad ignites tears in India and Pakistan
Google never fails to amaze the world and this time it amazed two nations which are rather difficult to ‘amaze’ (positively) simultaneously. Google India’s...
Vodafone’s new ad is ‘Made for…sharing’
By Zulfiqar Ali Sajwani
When you think about the ‘feel-good’ ads, one of the first brands that immediately pops up in your mind is definitely...
6 Companies who rule American Media
Do you think different Television channels have different opinions? Or different credibility ratios, per say? Or, even different owners?
The answer for all of these...
China’s Tech Brands on the Road to Glory
By Hassan Wasti
Once again China Mobile tops Interbrand's ‘Best China Brands 2013’ report, which has an exciting mix of Brands, mostly belonging to the...
Skype Stories: Two Girls with a Special Bond
By Marium Ashfaq
Initially, Skype was known to be a form of technology. Well, turns out, it has become a form of lifestyle, as proven...
Sachin’s Retirement: What will happen to his child brands?
All Good things come to an end – at least eventually. Yes, even Sachin’s career comes to an end next week; as he goes...
Why brand Loyalty went extinct in Automobile Industry
In a world of increasing prices, innovation, consumerism and cost-reducing-efficiency-enhancing technologies – it is uncanny how people are still brand loyal. Let alone automobile...
What is the Most trusted form of Advertising
By Marium Ashfaq
Trusting advertisement? Do you ever wonder if consumers are now smartly being manipulated, or have ads started turning out to be more...
Campaign Alert: Cadbury 5 Star says “#NoHardFeelings”
No entertainment works better than good old humor. Accompany it with satire and the blend becomes impeccable. The recent digital campaign of Cadbury India...
Pantone Celebrates colors of the decades’
Pantone, provider of color systems and leading technology for accurate Color communication, claims its ‘authority’ over colors and to be fair it has all...
Xbox hosts Karaoke nights to interact with its audience
By Hassan Wasti
A great way to interact with the audience, the Xbox Karaoke Night campaign is a one of kind iniviative for music fanatics...
Operation 021: Behind the Scene
By Ufaq Ashfaque
After the successful production and launch of Bilal Lashari’s movie ‘Waar’, Pakistani and global audiences are all set for the launch of...
3G – Launch and Its Implications for Pakistani Market
3G stands for third generation wireless technology. It enhances the cellular service experience such as multimedia, high speed mobile broadband, internet access with the...
Pring Research: Movie Industry Survey in Pakistan
Pring carried out a research to comparing the three major film industries or WOODS that Pakistanis are more inclined to watch or prefer to...
How Non-originality haunts Pakistan’s Advertising Industry
By Synergizer
There's a “shartia ailaj” type advertising formula for every possible proposition.
Children's brands won't settle for anything short of TVCs showing brats making fun...
The Most Valuable Brands of India
India has emerged as one of the major upcoming economic hub for International businesses, primarily because of the exceptional performance of its domestic brands...
Social media Battle: Facebook leads as Twitter tries to catch up
The war between the two social media giants, Twitter and Facebook has been going on for quite a while but not even once has...
The Most Valuable Brands of India
India has emerged as one of the major upcoming economic hub for International businesses, primarily because of the exceptional performance of its domestic brands...
How Non-originality haunts Pakistan’s Advertising Industry
There's a “shartia ailaj” type advertising formula for every possible proposition.
Children's brands won't settle for anything short of TVCs showing brats making fun of...
Coke Studio vs Nescafe Basement vs Pakistan Idol: Battle of the Brands
The success story of Coke Studio is not veiled from the mainstream media. Despite the presence of its orchestrated live performances, adorned by some...