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YouTube Hosts First Creator Roundtable With Pakistani Content Creators

By
Web Desk
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Image Source: Bloomberg.com

Karachi, 8th June 2022: Marking a historic first, the popular video-streaming platform, YouTube, hosted a virtual Pakistan creator roundtable. The event was attended by media persons and the brains behind the four renowned Pakistani YouTube channels; Ducky Bhai, Something Haute, Sistrology, and Street Food PK.

The discussion began with the Country Director of Pakistan at Google, Farhan S. Qureshi, sharing valuable insights with content creators and the media.

“Over 55 per cent of the viewership of Pakistani YouTube channels comes from outside the country. The number indicates that the content created by Pakistani YouTubers is highly popular all across the globe,” Farhan S. Qureshi.

He also shared that overall growth of 35pc was recorded on a yearly basis as more than 300 channels now have more than 1 million subscribers. Over 4500 YouTube channels now have more than 100,000 subscribers, registering a growth rate of 45pc, he added.

Qureshi also revealed that popular Pakistani YouTube channels are now making over Rs1 million annually recording a growth rate of more than 140pc year-over-year. He stated that YouTube encourages its content creators to grow financially stable.

During the panel discussion, the content creators also shared the stories of their YouTube journey as to how they started it off, how they managed to build a community, how it [YouTube] changed their life and where they stand today.

Saad Ur Rehman, popularly known as ‘Ducky Bhai’ recalled that he started his YouTube channel five years ago. “I used to make gaming and tech-related tutorial videos. I used to ask shopkeepers and friends to lend me their gadgets so I could record videos on them. I learnt to edit, created ‘Ducky Bhai’ and things changed. It grew to podcasts, Vlogs and ‘Ducky Extra’,” he said.

Dr Iqra Kanwal, the owner of the highly popular YouTube channel Sistrology, shared a similar story. According to her, the channel had initially witnessed a slow growth until she switched to vlogging. “Things have changed for good now,” she added.

Something Haute’s Aamna Haider Isani who quit her job to focus more on the content creation on YouTube shared that despite her being not tech savvy, her channel garnered good viewership, encouraging her to post more videos. Reflecting on how she managed to build a community, she said that she was absolutely overwhelmed when over 50 people turned up to meet her at a meet-up session in DC, United States.

Zia Tabaruk, the man behind the Street Food PK, also called it a day at his professional job despite his family’s reservations and switched to YouTube. Not only did the decision pay off for him financially, but Tabaruk now gets to be as creative with his videos as he wants.

That people are now shifting to YouTube to earn reflects a shift in the mindset of the general public. It is no surprise that the video-streaming platform has managed to get the attention of the masses who are now looking to build a community of their own on the platform. The creators were of the opinion that there is still much potential and space in the Pakistani market for new YouTubers who can make content and earn living.
Thanks& Best Regards,

How To Initiate A WhatsApp Chat Without Adding The Number

By
Dr. Rida Qamar
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Image Source: Nextpit

WhatsApp is, hands-down, the most popular messaging platform in the world. With over two billion monthly users, there’s a good chance that any person you might want to reach out to is available on the service. However, despite its popularity, the service lacks one key feature — the ability to message a number without adding them as a contact in your phonebook.

Every so often you might want to reach out to a business or service contact for a one-time chat but adding the number to your phonebook could mean needless clutter. Let’s take a look at a few ways to initiate a WhatsApp chat without adding a phone number as a contact.

How to start a WhatsApp chat without saving a number

At first glance, it might appear that WhatsApp provides no way at all to initiate a chat without saving a number. However, the service does, in fact, have the functionality baked in. Presumably designed for integration in websites and apps, WhatsApp’s click to chat feature uses wa.me shortcut links to initiate a chat with any active WhatsApp account.

Image source: ndtv.gadgets.com

Read More: 8 Nostalgic Horror Games You Should Definitely Try Out

  • To make use of the function, simply head over to your browser and type out the address https://wa.me/phonenumber.
  • The phone number field should include the country and region code as well, but no modifiers like + or – or 00.
  • Tap enter and WhatsApp will point you to a website with a green message button. Tapping this button will drop you into the chat.

If the process above sounds needlessly convoluted, a number of apps exist that make use of the same functionality, but make it much faster and easier to start a WhatsApp conversation without adding the contact to your phonebook.

How to text a WhatsApp number without saving it on an iPhone

While the first method of using a wa.me link in the browser works just fine on an iPhone as well, there’s an even better way to WhatsApp chat without saving contact numbers on iOS. The shortcuts app lets you set up a quick access way to input a phone number and get chatting right away.

Image source: timesnowews.com
  • Head over to the shortcuts app and create a new shortcut. For the first action, tap add action and search for ask for input.
  • Once selected, tap the action field and set it to ask for a number. Assign it an easy-to-remember label like a phone number. Now add a second action.
  • For the second action, you’ll need to set it as a variable. In the first field, type out the same label as above. In this case, it will be called phone number. In the second field, select provided input. This will ensure the phone number, once added in, will be assigned to the specific field.
  • For our third action, select the URL option. In the URL field, enter https://api.whatsapp.com/send?phone=91 and follow it up with the variable we assigned above. In this case, it will be the variable called phone number. Don’t forget to replace the 91 in our URL field with your country’s dialing code.
  • Finally, the fourth action is to launch the browser with the URL.

Read More: iPad With An OLED Display? Here’s What You Need To Know

Stay tuned to Brandsynario for the latest news and updates.

Deodorants Or Antiperspirants? Here’s What You Should Know

By
Mehak Zehra
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deodorants
Image Source: SweatBlock

Often it happens that people assume deodorants and antiperspirants to be the same thing. As a result, they use it interchangeably. None is harmful to an ordinary person given that they do not have any diseases. If they have any medical condition, they should definitely get a doctor’s prescription first.

Anyway, as I was saying, people do use it interchangeably but the two products are different. And if you use the product knowing the true purpose of each, you will be more at ease.

What’s the difference?

You sweat all the time, especially after a shower. Why? Because you cleared the obstructed sweat pores. 10 minutes after the shower you will start sweating. And sweat has an odor. Deodorant neutralizes or masks that odor. Where antiperspirants are concerned, they help you control sweat itself, regulate it. So if you are sweating less, then less odor. How is that? Also, aside from regulating sweat, it also helps to mask the odor.

covid-19 fitness industry

What to choose, deodorants?

But how do you decide what to choose? To make this decision you need to know the ingredients in antiperspirant which makes it different from deodorants. It is none other than Aluminum. So if you do not sweat much or sweat is something you can choose to ignore on a certain day, then you should go for deodorants. However, if sweaty underarms are an issue; for instance on the first day of a job you want to make an impression at, then go for aluminum laced antiperspirants.

As you can see, protection for both is different. Because of the added ingredient, antiperspirant is able to give you longer services. But regardless of what you choose, both products will keep you fresh and light all day.

Professionalism
Image Source: Apiaviation

Few last words

It is recommended that you find out the product best suited to your needs because, in the end, it is you who knows your body the most.

Just one more thing, I have seen most people apply deodorants and antiperspirants to their clothes. Don’t do that! That’s for perfumes. Apply deodorants and antiperspirants only on the skin, which is often restricted to underarms.

Stay tuned to Brandsynario for the latest news and updates!

‘Top Gun: Maverick’ Tom Cruise’s Best Movie So Far? Indeed!

By
Usman Kashmirwala
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Image Source: Hollywood Reporter

Usman Kashmirwala reviews the film.

Tom Cruise never fails to impress us with his breath-taking performances and has continued this trend with his box-office hit “Top Gun Maverick”. This masterpiece is set to cross the $900 million mark on the charts and is being touted as the first billion-dollar movie.  There is no doubt that this project deserves every bit of praise it is currently receiving due to its outstanding cinematography and breathtaking scenes, which made the audience sit in awe, their eyes glued to the screen for the next 2 hours.

Image Source: Space.com

Not only does the film create a nostalgic episode for every member of the audience who has seen the first part during their younger days and has been waiting restlessly for the sequel, it takes a deep dive into the life of every fighter pilot who has ever or will ever fly for their country, making it clear that duty comes above their personal interest. The concept was clearly highlighted when Maverick was ordered to prepare a group of young pilots for a covert operation rather than leading the operation himself which he highly resented.

Joseph Kosinski, the director of Top Gun Maverick has beautifully encapsulated the concept of how unity amongst ranks and loyalty to the country creates a force that cannot be wrecked.  Milles Teller who went by the code name “Rooster” played a vital role in tying up the knots from the previous part and helped put life in various scenes with his impassioned character who had a lot of anger built-in inside of him for reasons that come to light during the course of the movie.

The nail-bighting scenes of fighter jets performing drills and preparing for the operation were definitely keeping everyone on the edge of their seats as the effects were just too real and made sure the audience experienced the scenes to the full extent. Going into the theatre, I expected the storyline to be one of the driving factors of the film’s success. However, despite having rather a simple storyline, the details present in each effect and the build-up to the operation, in the end, were what made me want to watch more.

Image Source: usatoday.com

The climax of the film was incredibly executed with the whole theatre betting on Maverick and his teammates for the win. The close calls and unexpectedness present in the ending scenes surely were enough for me to get goosebumps. In general, the movie was a very wholesome experience having everything an audience wants; emotion, action, thrill, and suspense. Last but not the least, the acting skills of each and every character whether big or small was inexplicable and shows effort was put into the making.

Stay tuned to Brandsynario for the latest news and updates.

Pakistani Dramas Legitimizing Extramarital Affairs By Twisting Narratives

By
Mehak Zehra
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pakistani dramas extra marital affairs azmaish
Image Source: YouTube

It is rare that you come across Pakistani dramas that deviate from the routine tropes. Every now and then, when you see dramas like Neeli Zinda Hai or Dilnawaz, they seem refreshing even though they are supposed to be scary. But the fact that you don’t see such supernatural, sci-fi, or crime thriller dramas much is because the drama creators assume they will not be received as well as the saas-bahu, and the extra-marital affair tropes.

Hence, our dramas continue saturating the drama archives with stories that legitimize extramarital affairs through a shakki (non-trusting) wife, a busy husband (who is not nice to his wife but is sweet to the other woman), and a girl who does not have the guts to fight for herself (she is also the protagonist of the story, go figure!).

Allegation of Extra Marital Affair & The Pious Men

All a character needs to do is talk sweetly to another character, et voila! The evil first wife aka the villain will blame them for having an extramarital affair. After such an allegation, the “righteous” man will slap his wife (which is totally not him establishing his power on his wife), and the audience takes it as, ‘sahi kia, is ko thappar hi parna chahye tha‘ (Perfect, she needed a slap).

Righteous man legitimizing the social status of the ‘poor’ woman

After that, the righteous man will also make yet another sacrifice to save a bechaari woman from allegations and marry her. The love, the care, the understanding, the companionship, the man could not give to his first wife, he will do all that for his second wife readily. Plus, when you are loving, caring, and respectful to the other person, they automatically reciprocate. It further creates the divide between the good and the bad woman.

Now, who is good and who is bad?

The narrative showed talks of extramarital affairs in a way that the two people, the man, and the second wife, got the viewers’ sympathy.

Read More: Is It Time To De-Normalize Joint Family System In Pakistani Dramas?

Pakistani dramas make extramarital affairs legitimate

Emphasis on extramarital affairs in narratives is such that it has begun reflecting in our real lives. Because the extramarital concept has been so normalized, the arrival of the second wife into the home is legitimized by making the first wife evil, people are openly marrying the second time after having extramarital affairs.

Look at the conversations that happen in your social circle and you will see the mention of extramarital affairs.

“Oh, she remarried? She must be having an extramarital affair.”

Or let’s look at something everyone can relate to; the showbiz industry. Be it Aamir Liaquat or Shahroz Sabzwari, because the situation ended with nikah, they expected the public to understand. Unfortunately, the public actually did because that’s what they have been consuming for quite some time through our Pakistani dramas.

Stay tuned to Brandsynario for the latest news and updates!

5 Controversial Pakistani Dramas That Actually Made Us Proud

By
Mehak Zehra
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pakistani dramas
Image Source: Dawn Images

We get saddened at the condition of Pakistani dramas featuring the cliched saas-bahu problems. The increased frequency of such tropes makes many think this is all our industry produces. But no, there indeed are some amazing dramas which brought up controversial issues making us proud of our industry.

Let’s have a look at them.

1. Udaari

The drama features a man who marries an older woman and rapes her daughter. The mother and daughter fight the case against this man legally and get justice.

2. Chup Raho

This story is about a young girl who gets molested by her sister’s husband. That man keeps threatening her to keep her mouth shut but when she does speak up, even her sister doesn’t believe her.

3. Pyarey Afzal

Even though a controversial writer wrote this one but the drama is super amazing. Why? Because it lets us in on the journey of a man who is forced to become a criminal. But it also shows that a criminal is a criminal who shouldn’t get a happy ending. And hence, in the last scene, he is killed off.

4. Ishq Zah e Naseeb

The Pakistani drama brought forth a psychological illness of multiple personality disorder. The way it is executed is just amazing and the portrayal of the altr ego by Yumnah Zaidi was extraordinary.

5. Khaani

Khaani is a story of a girl who unknowingly falls for her brother’s murderer. But unlike cliched stories where the girl forgives the guy all for love, she chooses not to.

These Pakistani dramas have surely made us proud. Hopefully, in future, the drama creators will continue to give more such dramas even if they continue making saas-bahu on the side.

Stay tuned to Brandsynario for the latest news and updates!

Rising Fuel Cost Pushes Inflation And Miseries Up

By
Abubakr Hussain
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Image Source: The News

Ibrahim’s story presages even tougher times ahead for the common man in Pakistan.

Mohammad Ibrahim bought one kilogram of milk and bread, the shopkeeper deducted Rs245 instead of Rs225, which was the price a day before on June 5, because milk price has been increased by Rs20 to Rs170. Ibrahim could not buy two eggs for his children because he brought only Rs250 with him from home since he was already under budget constraints with his salary of Rs30,000.

“Petrol prices have been increased by Rs60/liter or 40% in a span of seven days which will not only increase inflation directly but also indirectly through higher food prices,” said Umair Naseer, Associate Director Research, Topline Securities.

Ibrahim, who did not see an income increase since the last three years, has seen his budget going out of his control. He has already been borrowing from friends and family and has been working part-time whenever he gets an opportunity to make his ends meet with higher utility and grocery bills.

“These are tough decisions but had to be taken as the IMF has demanded us to completely remove these subsidies,” said Umair Naseer. “We are still giving subsidies of Rs9/liter on Petrol and Rs23/liter on Diesel which will also be removed and we will have a further increase in prices.”

Image Source: Dawn

“NEPRA has thus far increased power tariff by Rs7/unit, however it is still to be approved by ECC and Federal Cabinet. There is a likelihood, that power tariff may not be increased completely in one go,” Naseer said.

Ibrahim was unable to pay his electricity bill in the past and was now fearing power company’s officials would visit any time to cut his power connection over non-payment of bills. He is also nervous how he would pay the two-month bill together, and that too with increased unit price.

However, industry experts say the government had to take these tough decisions, which has certainly shown immense pressure on lower and middle-income groups.

“These are tough times for common man where it is necessary for them to reduce their fuel consumption and reduce unnecessary consumption,” said Umair Naseer.

“It is also important for the government to take steps that reduce consumption. Measures similar to those taken during COVID days could be very effective like reduced working hours, reduced hours for malls etc.” he added.

Ibrahim is not the only one who has to face increased hardships due to increase in inflation.

Image Source: The News

According to government statistics shared by Finance Minister Miftah Ismail, 37% of the households have earnings less than Rs40,000 per month, which means 14 million households or 84 million people. The average income for households earning less than Rs40,000 in Pakistan is Rs31,373.

With a significant increase in fuel price, Ibrahim has stopped using his motorcycle to take his children and family out and has started walking to buy groceries and for any other purpose within a walkable distance from his house. He was now using his motorcycle to reach the office on time.

He has also stopped buying any chocolates and candies for his children, which previously he would randomly. He is also now trying to use as less electricity as possible.

Team UCP Wins The PUBG Mobile realme Gaming Championship 2022

By
Web Desk
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Lahore – June 07, 2022: realme gave hundreds of students from universities around the country a chance to prove their skills and get a shot at an unbelievable grand prize of up to PKR 200,000/- and tons of realme products. The PUBG Mobile realme Gaming Championship 2022 drew to a close after visiting Karachi and Lahore to find their sixteen PUBG Champions. Two titans from every university demonstrated their expertise in the field, taking down all the competition from their institutions one by one to claim their Chicken Dinners.

The teams have been preparing non-stop, going over strategies and practicing formations, although for a lot of the youth in Pakistan the game of PUBG runs in their blood. With over 500 Million downloads on the Google Play Store and a daily user count of 30 million in Pakistan, the free battle-royale shooter has quickly become the face of e-sports in the country. The Grand Finale of the PUBG Mobile realme Gaming Championship took place virtually this past Sunday, June 05, 2022 and was streamed live on realme’s official Facebook and YouTube pages where the winners were finally revealed to the public.

The gameplay during the various rounds was extremely tight. Teams played with a fire in their eyes and a determination to take the trophy home and make their university proud. The intercity rivalry was also intense with viewers tuning in to the infectious spirit displayed by the clashing teams. In the end, Team H2e from University of Central Punjab (UCP) proved their mettle and snatched the PUBG Mobile realme Gaming Championship 2022 trophy out of everyone else’s reach, earning the mindboggling grand prize of PKR 200,000/- and four brand new realme 9 Pro+.

Trailing behind them in second place was Team Bablu from FAST Karachi, taking home a whopping PKR 100,000/- as well as two realme C35. Rounding off the Top 03 was team The Poor Four from FAST Karachi, going home with a large sum of PKR 50,000/- as well as one realme C35. This was a historic event for the growing e-sports community in Pakistan as there are few events of this nature that take place in the country and the e-sports community is striving to see the level of adoration that mainstream sports receive.

The PUBG Mobile realme Gaming Championship 2022 ignited a fire in universities across Pakistan. Students from around the country were eagerly waiting to find out if the competition would be making a stop at their university. realme understands the passion of today’s youth which include gaming, music, technology, and social interaction. These aspects were amalgamated by realme to create the ultimate youth attraction – the PUBG Mobile realme Gaming Championship 2022.

realme has a host of products that are well-suited to enthusiastic gamers including the recent realme 9 Pro+. With its powerful MediaTek Dimensity 920 5G chipset, 90Hz Super AMOLED display, and Vapor Cooling Chamber System, the realme 9 Pro+ is rightly equipped to handle the load of strenuous gaming. realme is not resting on its laurels after such a successful event. There are more exciting events and releases planned in the pipeline from realme in the latter half of the year so fans should stay tuned!

5 Things Not To Replace In Your Car To Maintain Its Resale Value

By
Usman
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part replacement that drops a cars resale value
Image Source: carstruction.com

Automobiles are meant to be treated with care. These are powerful machines that give you a lot of ease in day-to-day tasks. There are so many things to keep in mind when taking care of your own or someone else’s car because you want to make sure that the next owner of your car does not feel ripped off. If they are paying to buy it from you, they should never be cheated into it. There are certain part replacements that can reduce your car’s resale value. If you get any of these done, you can expect a drop in your vehicle’s price.

These drops are at a larger margin if the modification made is a big one. Let’s do a round-up of some parts that can drop the resale value should you choose to change them!

selling car and checking parts for value
Image Source: pakwheels.com

Read More: 8 Worst Cars That Luxury Brands Tried To Sell

1. Repainting Car

Whether you wish to apply the old paint again or a new colour coat, it will drop the car’s resale value. You may not have any intentions behind the repaint other than making it look good. However, buyers can often get the impression that the paint has been done to hide scratches, dents and marks. This is what causes the resale value of the vehicle to drop. If you intend to re-paint the car, make sure you show it to the buyer before the new paint and verify its integrity.

car repaint and drop in value
Image Source: autotrainingcentre.com

2. Headlights

It takes a head-on hit or a speed hit to completely shatter the headlights. If they have been replaced more than once, they will drop the value of your car. People prefer their cars to be accident-free so if yours has been in an accident, one involving headlights, buyers might think about a lower price. If you change headlights for aesthetic value, make sure to replace them with the original ones before selling.

car headlights replaced and value of the car
Image Source: allstate.com

Read More: 5 Vintage Jeeps Every Enthusiast Should Look Out For In Pakistan

3. Transmission Alteration

Now, this is something that can be noticed in older cars. Often people, for ease, alter the transmission of their car from manual to automatic. However, not only does it affect the fuel average adversely, but it also drops the resale value of the car. So, if there is a car that has had a transmission change, it might be sold at a considerably less price. If the car was in production as a manual, then alteration drops value.

changing transmission in a car
Image Source: topgear.com.ph

4. Mismatched Tyres

If a buyer sees three similar tyres and one off-brand or type wheel, they might not want to pay as much. A mismatched set of wheels gives off the impression that the wheel was changed last-minute and the car was not handled with care. This gives rise to the question as to what other parts of the car have not been looked after. So, before selling your car or having it shown, make sure all your tyres are of the same brand and type.

mismatched tyres
Image Source: grimmermotors.co.nz

Read More: 6 Important Safety Tips For Driving In The Rain

5. Windshield

Here is a part that is quite essential in a vehicle. Additionally, a windshield is quite sturdy due to the double pane. If there is something that shatters your windshield and causes a replacement, it can drop the resale value of the vehicle as well. Buyers want their vehicles to be as close to their original as possible so any such changes will cause a drop in the price.

cracked windshield
Image Source: michaelsglassco.com

Hence, avoid changing these parts and sustain the car’s value.

Stay tuned for more from Brandsynario!

Trying To Figure Out Everything About The New HUAWEI Nova 9? Here Are All The Questions Answered About The Trendy Flagship & Camera King!

By
Web Desk
-

You can finally now lay your hands on the Trendy Flagship & Camera King, the HUAWEI nova 9. Huawei’s latest smartphone comes with an array of splendid features including a stunning design highlighted by an all-new colourway – Colour No. 9. A magnificent 50MP Ultra Vision Camera, a large battery with blazing fast charging speeds and of course, with Huawei you can always expect EMUI 12 cool features and Super Device capabilities. Here are all your questions answered about the Trendy flagship & Camera King!

In terms of design, what is special about the HUAWEI nova 9?

If you have been searching for a phone that looks as good as it works then the HUAWEI nova 9 is surely for you. Huawei’s Trendy Flagship & Camera King explodes into the scene with a brand-new colourway; Huawei calls this new colour – Colour No. 9, there is also a Black version. The low-saturation bluish-purple finish is created with a new ‘Starry Flash AG Glass’ manufacturing process[1] to produce a thrilling effect. The HUAWEI nova 9 comes with a stunning 6.57-inch Original-Colour Curved 120Hz refresh rate Display with a tapered surface that flows like a waterfall, minimising the left and right bezels for more immersive viewing. Combined with support for full-path P3 colour, the display ensures spectacular viewing experiences with smooth visuals, vivid colours and incredible details. While measuring only 7.77mm in thickness and with an overall weight of 175g, making it perfect for slipping into your handbag or pocket when out and about! In addition, the HUAWEI nova 9 sports a Star Orbit Ring design at the back, making the phone recognisable and eye-catching.

How good is the camera setup in the HUAWEI nova 9?

Dubbed as the Trendy flagship & Camera King, the HUAWEI nova 9 excels in photography and videography. Armed with a rear camera system which includes a 50MP Ultra Vision Camera, an 8MP Ultra Wide Angle Camera, a 2MP Depth Camera and a Macro Camera that lets you capture at as close as 4cm. Both the front and rear cameras support 4K shooting at 30fps, allowing you to express yourself through short videos and vlogs for social media. The main camera has a large 1/1.56-inch sensor and a RYYB colour filter array with high light sensitivity. This collects 40 per cent more light compared to a standard RGGB sensor, ensuring the utmost clarity on all images while enabling outstanding low light performance

Is it true you can record videos continuously using the rear and front cameras at once?

Yes, that is true. The HUAWEI nova 9’s 32MP front camera is perfect for selfies in addition to its 4K selfie video recording and Portrait Mode which both help your selfie-portraits pop with Bokeh Portrait. There are also AI Beauty effects and filters you can use. Selfies never looked so slick.

Moreover, introducing an all-new feature – Continuous Front/Rear Recording. With this innovation, you can also switch between the front and rear cameras to fluidly capture stories within a single video file. There is also Dual-View Video recording that allows you to showcase live reaction to events, simultaneously using the front and rear cameras with no editing required or, for when you want to show the big picture and the detail, you can simultaneously capture a close up shot and wide angle shot at the same time.

How long do I need to charge my phone to get a full battery?

What use is a good-looking smartphone with an amazing camera setup if it cannot power you through a day? Whether for gaming, recording, working or simply browsing the Internet, the HUAWEI nova 9 delivers excellent battery life with a large and long lasting 4300mAh battery[3], which is supported by a 66W HUAWEI SuperCharge. The smartphone can be charged much faster; it only takes 15 minutes to charge to 53% and 38 minutes to full 100%.

Modern tech-chic users need a phone with a stylish and stunning design, solid camera setup, supercharging speed, and intriguing cool features making the HUAWEI nova 9 one of the best choices out there today.

Here’s How Coca-Cola Is Reducing Its Carbon Footprint

By
Dr. Rida Qamar
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There is a scientific consensus that global climate change is occurring and that human-caused GHG emissions are a contributing factor. The implications of climate change for our planet are profound and wide-ranging, with expected impacts on energy and water resources, agriculture and biodiversity.

In the past, Coca-Cola has been the biggest global brand to publish the greenhouse gases and add to carbon footprint. Mainly produced by making, packaging, transporting, chilling, and disposing of their most popular products. The study, done with the government-funded Carbon Trust, showed a standard 330ml can of Coke embodies the equivalent of 170g of carbon dioxide (CO2e), and the same sized Diet Coke or Coke Zero 150g.

Coca-Cola Stands For Climate 

Now the company is evolving their climate change goals to align with current climate science. ​

Coca-Cola’s Science Based Target (SBT) is to reduce greenhouse gas emissions 25%. Across the entire value chain by 2030 as compared to a 2015 baseline. The SBT differs from the existing “drink-in-your-hand” target, as instead of a relative target (to reduce emissions per volume) it is an absolute target to reduce the total greenhouse gas emissions by 25%, regardless of the volume growth.

This change is set with current industry best practices while reflecting an ambitious decoupling of greenhouse gas emissions from the sales growth.

Carbon footprint
Image source: the Coca-Cola Company

Read More: Unilever Pakistan Recycles Plastic Waste Equal To Half Of Plastic Used In Local operations

The company’s carbon footprint quantifies the total greenhouse gas emissions produced directly or indirectly from the company’s activities. Refer to them below.

Scope 1 Emissions (Direct GHG Emissions):

Emissions occur from sources owned or controlled by the company. This includes the combustion of fossil fuels within our buildings and fuel consumption in fleet vehicles. ​

Scope 2 Emissions (Indirect GHG Emissions)

Indirect emissions result from the generation of purchased energy. This includes the emissions resulting from the generation of electricity, heat, and steam purchased by The Coca-Cola Company from a utility provider.

​Scope 3 Emissions (Other Indirect GHG Emissions)

All other emissions in the value chain, both upstream and downstream. This includes emissions from growing and processing the ingredients for the products. From production and landfilling of the packaging as well as the use of refrigeration units by the customers.​

Read More: Here’s Why This NFT Collection Was Made With Real Cancer Cells

Stay tuned to Brandsynario for the latest news and updates.

Synite Digital Makes A Clean Sweep At Pakistan Digital Awards To Claim The Agency Of The Year Award

By
Web Desk
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Synite Digital bagged seven awards for key accounts in multiple categories including the Agency of the Year award at the Pakistan Digital Awards.

It was the perfect night for Synite as they won awards for KFC, Shell, Suzuki, Domino’s and Faysal Bank to lead the show. The agency was announced as the Agency of the Year as they led the night with most awards.

Established in 2014, Synite Digital, the digital wing of Synergy Group, has been one of the fastest-growing digital agencies in Pakistan and is currently serving a range of prestigious clients such as Suzuki, KFC, Shell, Standard Chartered, Hilal Group, and Indus Hospital to name a few.

Here’s How You Can Choose A Perfect Towel & Bathrobe For Your Next Beach Vacation

By
Dr. Rida Qamar
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Summers are here, making it a perfect time to plan a beach getaway. However, it’s not as easy as it sounds. The whole turmoil of planning and sorting your beach outfits can be pretty overwhelming. Not to mention choosing the right type of accessories, and when it comes to accessories, how can you not stock up on your favorite bathroom essentials? Choosing the ideal towels and bathrobes for your everyday use is also very important to make yourself feel comfortable.

When it comes to choosing your ideal towels, one style surely doesn’t fit all. Some might look for size over other qualities. However, others might look for the softest, comfiest towels to make the experience worthwhile. Whatever your preference is, Ideas Home is your best bet to stock up on all your bathroom essentials.

Here are some of the best personally curated picks from Ideas, which sure will elevate your holiday essentials and will make for the perfect option to use at home.

1. Fawn Combed Towel Viscose 

This fawn-colored viscose towel is available in three different sizes and is the best option if you are looking for a complete set in the same style and color. The neutral tone coupled with the softest quality material makes this set a perfect option for your beach vacation.

Image source: GulAhmedshop.com

2. Ruby Red Combed Embroidered Towel

Nothing says luxury as a red-toned towel with embroidery. This classic color might look overwhelming but is the perfect option to add to your collection. Made with the softest material, the towel is available in both hand and bathroom sizes. Make sure to pick this one if you like solid colors with a hint of extra.

Image source: GulAhmedshop.com

Read More: Stock Up On The Best Summer Looks From GulAhmed Lawn 2022 Collection  

3. Sky Velour Bathrobe

If you are looking for a soft, fuzzy bathrobe to snuggle on the seaside or enjoy using one on your regular days, then this pastel blue-colored piece is the bathrobe of your dreams. Available in various fashionable colors to put your A-game forward, the set comes with matching slippers to complete your look. With a smooth exterior and highly absorbent cotton interior, the bathrobe is the perfect fit for your next beach vacation.

Image source: GulAhmedshop.com

4. Purple Velour Bathrobe

This bright purple bathrobe is made with the finest quality material to make you look both fashionable and comfortable at the same time. The highly absorbent cotton material cannot get better than this. The bathrobe comes with a matching slipper to complete your look.

Image source: GulAhmedshop.com

5. Lime Green Kids Bathrobe

Ideas offers the cutest collection of bathrobes, so your kid doesn’t miss out on the experience. If you want to get your hands on one, then this lime green kids bathrobe is the cutest option. Made with the softest and the most absorbent material, the bathrobe can keep your kid both dry and warm after visiting the beach or the poolside.

Image source: GulAhmedshop.com

6. Mint Green Jacquard Yarn Dyed Towel

Fancy yourself something a little extra? These ’70s-esque box in box inspired designs come in pastel color schemes. The comfiest towel set is the perfect fit for your summer wardrobe as well as it can also make the perfect gift for your loved ones.

Image source: GulAhmedshop.com

Read More: 3 Festive Wear Trends Spotted In GulAhmed’s Eid Collection 2022

If you are still looking to complete your self-care essentials collection, hop on to the Ideas Home store or their website to get your hands on these luxurious pieces. Ideas is also offering up to 70% off on all categories. So, get yourself a complete look for your next Instagram-worthy summer vacation.

Stay tuned to Brandsynario for the latest news and updates.

Priyanka Chopra And Other Celebrities Slam Indian Ad For Promoting Rape Culture

By
Lyza Rashid
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priyanka chopra indian ad rape culture
Image Source: Twitter

Priyanka Chopra, amongst other notable Bollywood personalities, is all fuming over the latest ad that was making rounds on Indian televisions. The ad is about a perfume however, the innuendo it piggybacks on is of sexual assault and violence. The personalities who are speaking against it are appalled considering the context of India being the rape capital of the world. Here’s everything that’s going down with the ad:

Read more: Here’s Why This NFT Collection Was Made With Real Cancer Cells

What Was The Ad About?

The ad shows a woman alone in a shop and four men eyeing her. They say something along the lines of, “four of us and one of the other, who will take the shot?” Then it is revealed that ‘the shot’ is actually the name of the perfume. In all of this, people are appalled at the insinuation of gang rape that is taken as a joke in this ad. Have a look at the ad:

Who Is Speaking Out?

Priyanka Chopra replied to a tweet about it saying that this was “appalling”. She questioned even the process by which this ad must have gotten the green light.

Besides her, Richa Chadha and Swara Bhaskar also took the opportunity to openly condemn this ad and what it implies. How can this be considered a joke or be taken as a normal ad?

Farhan Akhtar also spoke against the ad. Everybody is fixated on how “shameful” this ad is in the given context.

What Has Been Done Since Then?

priyanka chopra indian ad rape culture
Image Source: Twitter

This ad was then removed from all screens and platforms actually based on certain laws in India. Since then, the brand also released a statement in which they were apologizing and said they were regretful about hurting people’s sentiments. However, the fact of the matter remains. Something so problematic can pass through all levels because those in power do not find this troubling.

Read more: Did Stranger Things Season 4 Live Up To The Expectations?

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Here’s Why Designer Shehla Chatoor’s Recent Ad Is Making People Cringe

By
Lyza Rashid
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shehla chatoor ad cringe
Image Source: Facebook

It has become the norm for designers to create short films and editorials to accompany the release of their collections. Shehla Chatoor is one such renowned designer who created an editorial to go with her latest release of opulent dresses. However, unfortunately, netizens can’t help but make fun of the editorial and it seems like a miss. Here’s what’s going on:

Read more: Women In Karachi Forced To Choose Wardrobe Based On Mode Of…

What Is In The Ad?

The ad shows the models vibing in their own world. Some are munching on a watermelon slice, dancing randomly, laughing at absolutely nothing. At some points, they also put their model face on and then strut with the clothes which perhaps is the best part. However, the sitting and laughing for no reason with random props in the hands did not sit well with netizens.

Have a look at the ad:

Why Are People Cringing?

The comments are amusing because they really show that this ad was not for people. People are making fun of the “sugar high” and mocking the models by saying “oh wish we were this cool”. All of this has some people questioning what is going on in the world. Outside we’re being marked by an economic recession yet brands continue to churn out this oblivious and senseless content? People are genuinely confused about which world these brands and people live in. 

Who would want to see models laughing and eating watermelon and think yes, I want to buy these clothes? Have a look at the comments:

Taking It Too Far?

shehla chatoor ad cringe
Image Source: Facebook

The whole designer business has become a big “taking it too far” episode. To begin with, everyone is in a rat race to be the best and be the most expensive! What use is an editorial for someone who is trying to sell clothes? It’s just a senseless gimmick to try and sell clothes. Keeping this in mind, even the content that is being shown in these editorials makes no sense. 

If it had been an editorial in which models were actually shown showing the outfits and all it still would have appealed to a crowd. Netizens may be harsh but they’re not illogical. They have a point here!

Read more: Poor Quality Of Clothes – What Are Local Clothing Brands Up…

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Saboor Aly’s Dangerous Photo Shoot Proves What A Dedicated Actress She Is

By
Dr. Rida Qamar
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Saboor Aly has become one of the finest actresses in the television industry in a short span of time. Her revolutionary characters, including Babli Badmash in ‘Parizaad’, managed to gain the attention and love of the netizens.

The actress has addressed time and again that it is not easy to mold yourself in the element of your character. Meanwhile, the dedication she shows to her characters is like no other as she shares a first-hand experience with a dangerous photoshoot.

Saboor Aly In Nehar

‘Nehar’ is a drama which showcases the life of a woman who is put in physical and mental abuse to bring with them luxury goods, i.e. ‘Dowry’. Revolving around the themes of exploitation and manipulation, Nehar is nothing short of a masterpiece trying to raise awareness in the masses.

Saboor Aly’s Photoshoot Goes Wrong

As soon as the poster for the Nehar was released, the images caught the netizen’s eyes right away. However, the actress has now shared some behind-the-scenes clips from the photoshoot, and her dedication to her role is uncanny. The behind the scene shows a metal frame on fire right in front of the actress. While it falls right in front of Saboor, she had to take a step back to protect herself from the fire.

Take a look at it below.

Read More: Here’s Why Nida Yasir Refused To Take A Picture With Her Fans

“Most people think we only get decked up and look pretty. But the reality is a bit different in our line of work, and we work really hard. Scenes like this happen every now and then. Being an actor requires a lot of hardwork and dangerous stunts as well. It’s not just glamour.” Shared the actress on her social media.

The Cast Of The Drama

Accompanying Saboor, the stellar cast includes Areeba Habib, Usama Tahir, and Shafat Ali. Anamtah Qureshi, Farhan Ali Agha, Saima Qureshi, and Munazzah Arif.

While only nine episodes of the drama have aired until now, the story is yet to unfold. Whether the drama will stray from its storyline or directly deliver the message is yet to be revealed. However, with gripping details, it is to be assumed that the drama will end up delivering more than what is expected.

Read More: Shae Gill Gives A Shut Up Call To A Troll For Questioning Her Religious Beliefs

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5 Affordable Vacation Destinations You Can Visit This Summer!

By
Usman Kashmirwala
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Image Source: Dreamstime

Although increased dollar rates and rising inflation are making it difficult for families to plan a vacation this year, there are still a few budget destinations you could consider if you’re planning a trip with your loved one. Here’s a list of 5 destinations you can choose from:

1. Thailand

Image Souce: worldnomads

Despite being one of the favorite tourist destinations, it is still one of the most affordable summer getaway spot with a low currency exchange rate (5.77 PKR/THB) and a lot to offer to a tourist. The tropical beaches of the Pattaya Island offering scuba diving and snorkeling opportunities provide a much-needed break from the scorching monsoon heat in Pakistan. A weeklong trip would be enough to cover the main tourist attractions such as the popular floating market, the grand palace, and the Khao Yai National Park. Transportation and meals would not be much of a burden on the pocket, costing around 20 THB for a cab and 100 THB for a meal. Visa fees would be about 5000 PKR and usually comes within a week. A round trip ticket would cost around 100,000 PKR due to the peak season.

  1. Egypt

Image Source: Visa First

Anyone with a little appreciation for architecture and culture would have a wondrous experience in the land of Egypt, home to one of the wonders of the world; the pyramids. The mesmerizing Sharm-El-Sheikh resorts and a cruise of the river Nile are one of the many attractions that Egypt has to offer. Personal affordable huts around the breathtaking oasis provide a complete experience of the city. With the currency being merely at 1EGP/11 PKR, food, and transportation cost around 70-100 EGP per meal are quite affordable. A return ticket would be around 100,000 PKR with low visa fee of 4500 PKR.

  1. Maldives

Image Source: Trip Advisor

Also known as “Heaven on Earth”, Maldives is a place not to be missed. Although being a little more expensive than the others on the list, the crystal clear beaches of Male, the elegant SinaMale bridge, and numerous jet skiing and parasailing opportunities make it worth it. The land of Maldives promises every tourist a memorable experience and a sight one has probably never seen before. The hotels and resorts are a little more costly. However, the guesthouses provide a pocket-friendly package starting from about $60 per night with breakfast included. A round trip costs around 125,000 PKR with no worry of visa as Visa is on arrival.

4.Turkey

Image Source: travel.earth

The country that gives us the good of both worlds, provides everything a tourist wants. The Asian side offers a surreal landscape with immense greenery and natural beauty while the European side includes all the venturesome theme parks and grand shopping malls. The world-famous spice bazaar is a world of its own with a variety of spices and decoration pieces along with a great opportunity to bargain. The historic museum of Hagia Sophia and the breathtaking hot air balloon rides in Cappadocia are one to die for. Along with that, the local food is a kind one can never forget. Hotels are offering cheap rates starting for as low as 13,000 PKR per night and a visa comes in a week. A round-trip ticket would cost around 125,000 PKR.

5. Morroco

Image Source: arabamerica.com

Morocco has immense cultural and architectural knowledge to offer with an exciting nightlife. Cities such as Tangier and Casablanca offer some of the best beaches and lagoons and are fairly affordable due to the cheap currency rate (1MAD/21 PKR). The setting sunset covering the unique city of Tangier is a sight not to be missed.  With tourist spots such as the Hercules caves and mesmerizing gardens of Jardin Majorelle, one can never get enough of the place. Airbnb and hut sharing are cheap options for accommodation. A round trip ticket would be for around 200,000PKR.

Have more to add to this list? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

LMC Announces A Limited Time Offer On Peugeot 2008 Active

By
Dr. Rida Qamar
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Lucky Motor Company (LMC) teamed up with French automaker Peugeot. A part of Stellantis Group, to launch a range of vehicles in Pakistan.

LMC began rolling off the Peugeot 2008 crossover in December 2021. In the same facility in Karachi, it assembles other Kia cars locally. The vehicle was launched in January & was open for booking with two variants available Active and Allure, priced at PKR 52.5 lac and PKR 58.5 lac, respectively. The Peugeot 2008 was displayed at 8 Peugeot 3S dealerships in 6 cities across Pakistan.

The difference between the two variants is the presence of 6 airbags in Allure while Active has 4. There is a chrome front grille in Allure vs a gloss grille in Active. Allure contains a 10-inch 3D cluster compared to the 10-inch Quartz instrument cluster in Active.

TEP seats are present with contrasting stitching in Allure vs fabric seats in Active. Meanwhile, the panoramic sunroof, rain-sensing wipers and cruise control fingertip steering control are all present in Allure but are not available in the Active variant.

LMC Announces Discount

In recent news, LMC has announced a limited-time discount offer on Peugeot 2008 Active. The offer includes a markdown of Rs. 251,000 on the manufacturer’s suggested retail price of the subcompact SUV.

https://www.facebook.com/122377360043077/posts/324158769864934/

Read More: 10 Careless But Common Car Mistakes That You Should Avoid

The Response For Peugeot!

LMC enjoyed massive success with the launch of KIA Sportage back in 2019, the same was intended for Peugeot 2008. While there can be multiple reasons behind the lack of public interest in the vehicle. Some of these factors can include a significantly high price point.

Meanwhile, Peugeot 2008 got the title of ‘Car of the Year’ for 2020 by a jury of 60 automotive professionals and journalists from 23 European nations. The panel praised the company’s engine lineup, which includes electric, gasoline, and diesel engines, giving consumers “the power of choice.”

Read More: 3 Driving Myths That Are Not True & Need To Be Debunked

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Unilever Pakistan Recycles Plastic Waste Equal To Half Of Plastic Used In Local Operations

By
Web Desk
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PRESS RELEASE – Unilever Pakistan has collected and recycled plastic waste equivalent to half (50%) of the plastic used in its operations annually. This has been achieved in a period of two years, as part of the ambition of becoming 100% plastic neutral by 2025.

Last year, Unilever Pakistan pledged to recover, recycle and reuse 100% of the plastic generated through its operations by 2025. As part of this effort, the company partnered with stakeholders from the industry, government, and the development sector to eradicate plastic waste and invest in initiatives to reuse and repurpose plastic.

Amir Paracha, Chairman & CEO, Unilever Pakistan said on the occasion, “Protecting the world from the impact of climate change needs all of us to work collaboratively. Reducing the plastic footprint is just one aspect of this cause and one organization alone cannot turn the tide. We must work together to find innovative ways to amplify the impact of positive climate actions to create a greener, cleaner, and more prosperous world for everyone.”

The announcement was made as part of celebrations of World Environment Day 2022, where Unilever Pakistan announced the results of a recent partnership, titled ‘Dastan-e-Plastic’ with ISP Environmental Solutions for the collection of plastic waste in Lahore. The effort is part of a pilot project, collecting plastic waste from 5,440 households in Lahore. The project is expected to become self-sustaining by the end of 2022, and provides sustainable employment for 22 scavengers and 21 informal recyclers (kabaris).

On the day, Unilever Pakistan also signed an MoU with Sharmeen Polymers to use recycled plastic in the packaging material developed for Unilever products. The Research and Development team at Unilever Pakistan and Sharmeen Polymers are collaborating to develop Pakistan’s first shampoo bottle, using locally sourced recycled plastic. Unilever Pakistan is also a founding member of Pakistan’s first packaging alliance CoRe (Collect & Recycle), working to responsibly produce and recycle consumer plastic.

Love Cherries? 8 Impressive Benefits You Didn’t Know About

By
Dr. Rida Qamar
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Everybody enjoys indulging in juicy red cherries during the summer season. This vibrant red fruit is an excellent blend of sweet flavors with a tingle of sourness and adds the perfect pop of color to your desserts.

Cherries can be eaten raw or can also be used in a variety of recipes such as cakes, tarts, pies, and cheesecakes. They are a wonderful topping for a bowl of yogurt or your breakfast cereal. But did you know that this delicious fruit has numerous good qualities for your health? Dubbed as one of the healthiest superfoods, cherries have the highest medicinal value because they are rich in antioxidants and have anti-inflammatory properties.

Here are eight reasons why this tiny fruit is a nutritional all-star.

1. Antioxidant Properties 

Cherries are a potent source of antioxidants and anti-inflammatory compounds. These cellular bodyguards slow down ageing and ward off chronic illnesses including heart disease, cancer, Alzheimer’s, diabetes, and obesity.

2. Prevents Insomnia 

According to a 2013 study, cherries are a rich, natural source of melatonin, a neurotransmitter that influences sleep and mood. Melatonin can be helpful for those who have insomnia, as it is the chemical that induces sleepiness.

Image source: chelanfresh.com

3. Protection Against Diabetes 

The anti-inflammatory effect of cherries helps keep your body healthy. Meanwhile, cherries rank lower than many fruits on the glycemic index. They don’t trigger spikes and crashes in your blood sugar and insulin levels. This makes them both protective against diabetes and essential for managing the condition if you already have it.

Read More: 5 Online Pages In Pakistan That Are Selling Premium Quality Mangoes

4. Energy Booster

Cherries are believed to be one of the most energy-boosting fruits. They can help build blood cells that automatically ease circulation and boost energy levels. If you don’t have any medical condition, you can add half a cup of cherries to your daily diet.

5. Keeps Cholesterol In Check

Research has shown that drinking tart cherry juice can help lower total cholesterol, including the “bad” type, known as LDL. That’s key because every 1% reduction in cholesterol lowers the risk of heart disease by 2%. And a high LDL is particularly problematic in relation to heart attack risk.

Image source: bbcgoodfood.com

6. Strengthen Hair 

Are you struggling with your dull and lifeless locks? Cherries contain Vitamin B and Vitamin C, which prevent hair damage and breakage and keep the scalp hydrated. Vitamin C also imparts a natural glow to your skin.

7. Prevents Hypertension 

Cherries contain a good amount of potassium, and thus, help in removing excess sodium content from the body and balance the amount of both potassium and sodium, which automatically helps in maintaining your blood pressure levels.

8. Prevents Heart Diseases

The antioxidants in cherries called anthocyanins help reduce harmful cholesterol levels, regulate blood pressure and fight free radicals that may cause inflammation. This reduces the risk of heart disease and stroke

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