Adidas NEO Campaign 2013 – Featuring Justin Bieber

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Jun 25, 2013

By Saira Hussain

Adidas NEO Label launched an interactive digital look-book to advertise its Spring/Summer collection 2013. The new range of Adidas Neo collection includes clothing, sneakers, and accessories and took Justin Bieber onboard as the face of Adidas NEO campaign.

The 19 year old Bieber dressed casually for the photo-shoot in a neon green tank and a cool pair of dark green palm-tree patterned Neo special shorts, enjoying ping pong with friends and playing on a BMX bike.

Bieber expressed that this association with Adidas is a perfect match to the message of free expression.

“I found a real connection with NEO because it is about fashion, freedom and being true to who you are,” he said. “With my new album, Believe, I am spreading the message of believing in yourself.”

The unique style and communal element of the look-book is part of an ongoing experience to display the product together with the NEO spirit.

NEO means young, new and fun, it symbolizes a teen spirit that invites you to make a personal fashion statement. As the name suggests, the targeted audience for this collection is young and fun.

The collection can be seen and shopped online at adidas.com

Expanding Global Alliances: Dell & Oracle

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Jun 25, 2013

Expanding Global Alliances Dell & Oracle

By Saira Hussain

Dell announced global alliance with Oracle at the Dell Enterprise Forum, on June 4, 2013. Dell and Oracle reached an agreement to expand their global strategic alliance.

The companies recently stated that this agreement is an attempt to “deliver a fully- integrated, single vendor solution from purchase to support”.

In order to try and make their attempt a success, both companies entitled the other as their preferred partner. They want to offer their customers combined applications leveraging strengths of the two companies, Dell’s hardware and Oracle’s software.

“By combining Oracle’s strong position in the database and business applications markets with Dell’s leadership in industry-standard servers, datacenter storage and networking, we’re combining the best of both worlds,” Marius Haas, the president of Dell Enterprise Solutions stated.

To this the president of Oracle, Mark Hurd added, “This partnership with Dell is an extension of Oracle’s engineered systems strategy where we simplify IT and reduce integration costs by delivering hardware and software together.”

The Combined Infrastructure Solution is tested and authorized as an application ready platform for organizations that not only delivers cost effective but also high performance infrastructure solutions. Additionally, the two companies will make more efficient customer support offerings to provide organizations (of all sizes) with a single point of contact from Dell for all support related queries.

“Dell is growing fast in the datacenter and gaining market share across the world in our three core businesses,” Hass further added.

Both companies will conjointly develop a new x86 infrastructure that offers organizations to manage and execute applications faster with better performance and tractability. The joint offerings would include Oracle VM, Oracle Linux, and Oracle Enterprise Manager, as in addition to Oracle’s database, applications and middleware. Dell and Oracle both believe that this is just the beginning of a lot of great things to come.

An Exclusive Xbox Store Launch In London

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Jun 25, 2013

An Exclusaive Xbox Store Launch In London

By Saira Hussain

GAME, a UK retail giant is launching an ‘Xbox-only’ outlet on Thursday 20th June, 2013 in London. The grand opening of this outlet will be atThe Box Park, Shoreditchsituated in East London, stocking Microsoft products only.

GAME has pronounced the forthcoming store launch to be a new gaming and retailing experience. It features head-to-head challenge areas, gaming stations and a Microsoft Surface display along with the offerings of the latest Xbox games and hardware for sale.

The store experience is also something to look forward to. The timing is also very interesting as the launch of Xbox One is expected to upsurge the sales. The exclusive store launch comes just a few months before the inauguration of Xbox One, which Microsoft confirms will be available in November priced at £425 / $499 and €499.

This one-of-a-kind retail store is one of many new strategies experimented by GAME in the past few years. GAME has hosted lock-in events for the coming releases and has started retailing DVDs and Blu-ray discs.

Microsoft has released the official pictures of the box-One headset and controller charge kit battery on Monday, June 17th. The kit includes a rechargeable battery pack and a USB charge that allows charging during the game or when the console is in standby mode.

Ten Sports Channels now available on Hathway

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Jun 25, 2013

Ten Sports Channels now available on Hathway

By Naveed Zafar

June 25 – TEN Sports (also known as Taj Entertainment Network) reached an agreement with Hathway Cable and Datacom.
This means that Ten sports network which includes Ten Action, Ten Golf, Ten Sports, Ten HD and Ten Cricket will all be available on Hathway and Datacom for subscriber in DAS and NON-DAS areas of major town and cities.
“Viewers can look forward to exhilarating Tri Series between India West Indies and Sri Lanka starting June 28 on TEN Channels,” CEO of Ten Sports, Mr. Atul Pande said.
“This year Ten has the maximum live India matches across all sports networks, and Hathway subs will have access to all these matches.”
“We are extremely happy to have Ten Sports channels as part of our service. Also we will be offering Premium content to our customers through Ten Golf and Ten Action,” Mr Jagdish Kumar, CEO, Hathway said.
“This is a testament to our commitment of providing our customers most interesting, relevant and compelling programming on our platform,” he added.

Honda Acura MDX redesigned to appeal Females with Costliest Ad Campaign

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Jun 25, 2013

By Anum Saeed

Honda targeted redesigned 2014 Acura MDX sport wagon to female drivers through the luxury brand’s most expensive advertising campaign. With the new 2014 MDX sport wagon, Honda Motor Co.’s Acura is trying to make an emotional appeal to female luxury-car buyers.

The brand used the slogan “Made for Mankind” with a female narrating the moody ads showing women hiking a mountain ridge, dancing and interacting with a robot. The commercial debuted during the National Hockey League’s Stanley Cup Finals this month.

The full campaign is expected to start on July 7, said the sources from Tokyo-based Honda.

According to the sources, Honda Motor Co. bets that the campaign will boost Acura sales that have gone down to 25 percent in the US from a peak of 209,610 in 2005.

Honda hopes to imbue Acura with the same success it has achieved with its mainstream model line, which includes the Accord sedan, the second-best-selling car in the US this year. According to analyst Michelle Krebs, “targeting female buyers for the MDX makes sense”.

“Luxury is also very much focused on a very sort of stereotypical, 40-year-old wealthy male,” Gary Robinson, the advertising manager for Honda’s Acura luxury line, said while briefing on the new MDX in Detroit.

Carrefour proposes to sell its name in China and Taiwan

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Jun 25, 2013

By Ufaq Ashfaque

The second largest grocery retailer Carrefour is rumored to sell its physical establishment in China and Taiwan. Though the proposal was initially rejected by the company, but is still being considered a step in process.

Carrefour earned popular name in the grocery retail industry. The European establishment has been experiencing problems after the financial meltdown of the year 2007-2008. One of the major reasons that Carrefour may have conceived the idea of selling its establishments in Asian countries is largely because of the new generation of consumers.

The new generation does not have the time to go to a store. Moreover, rise in popularity of digital media, e-commerce and online businesses has made the new consumer segment more attractive to marketers as compared to the conventional customer.

Hence, with Carrefour’s reliance on hypermarkets, it becomes extremely difficult for the retail giant to continue operations. Carrefour is well-known in Europe and countries around the world. If it is able to reduce its debt and move into online businesses and maintain current setup, positive outcomes and returns can be anticipated for the company.

James Franco to Endorse New Luxury Scent for Men By Gucci

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Jun 25, 2013

James Franco to Endorse New Luxury Scent for Men By Gucci

By Shiza Aslam

The Italian luxury brand Gucci declared Hollywood heartthrob, James Franco, as their celebrity endorser for their campaign of luxury scent, Made to Measure(Mtm), for men.

Gucci’s Made to Measureis a masculine complement to last year’s launch of Gucci Premiere scent glamorously endorsed by Blake Lively.

The new fragrance will be supported with print and commercial campaign driven by Franco.

“I’m always excited to work with Gucci,” said the 35-year-old American actor, “and the relationship [with his director] has grown a lot. We are great collaborators and are on the same page.”

Franco was duly picked by the creative director Frida Giannini, who was after a glamorous Hollywood star to launch this product.

“James has an innate ability to fuse classic with contemporary style and interpret formalwear in an individual way, personifying the spirit of our Made to Measure man our clients relate to,” Giannini told WWD.

TheMade to Measure bottle traits an epic Gucci horsebit motif along with the company founder Guccio Gucci’s signature logo.

Produced by P&G Prestige, the scent sells at $68 offering with bergamot, lavender and orange flavors. The 50ml perfume will be launched exclusively at Harrods in the beginning of July, 2013, reaching Macy’s and other global stores in the upcoming months except China, who will get their hands on MtM in the fall.

Gucci also blesses the scent enthusiasts with the luxury of deodorant, aftershave, and shower gel options.

Garnier: Turning Beauty Waste Into ‘Garden’

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Jun 24, 2013

Garnier Turning beauty waste into Garden

By Anum Saeed

Garnier developed its first community garden made from non-recyclable consumer beauty waste.

The Garnier’s green garden was introduced in partnership with recycling firm, TerraCycle and GrowNYC. These firms aim to set up environmental programs, assisting the beauty brand to find greener and more sustainable solutions for beauty care products.

“We are thrilled to have created a program that has the capacity to impact the quality of life for entire community,” President of Maybelline NewYork-Garnier-Essie, David Greenberg said.

He further briefed about his commitment to the sustainability of the environment, which is not just about keeping package waste away from personal care and cosmetic products, out of landfills, but is also about re-utilizing that waste and offering a foundation for greener living.

“Through the Personal care and Beauty Brigade, the garden will be a permanent testament to the impact recycling can have on a community and in our world,” Tom Szaky, TerraCycle CEO, added.

The waste to be utilized was gathered by Garnier’s personal care and beauty Brigade Program, a gratis fund-raising that pays for every bit of waste collected and returned to TerraCycle.

The collected waste consists of non-recyclable hair care, skin care and cosmetic packaging that have been recycled by TerraCycle to produce many of the plastic components being installed in the new garden. The garden is sited at 237 East 104th street, and is expected to produce 1500 pounds of vegetables annually.

Representatives from Garnier, L’Oreal USA, TerraCycle and GrowNYC, along with Garnier’s spokesperson Bridget Moynahan did the groundbreaking ceremony.

Intel Unveils World’s Fastest Supercomputer ‘Milky Way 2’

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Sami Iqbal

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Jun 24, 2013

Intel unveils the worlds fastest supercomputer Milky Way 2

Intel recently unveiled a system built with thousands of processors and co-processors named ‘Milky Way 2’ and termed the most powerful supercomputer in the world.

The system includes 48,000 Intel Xeon Phi coprocessors, 32,000 Xeon processors and around 3, 120,000 computing cores.

The system operates at a high performance of 54.9 PFlops, twice the performance of the top rated system from the previous edition, of the Top500 list in November last year. It is the first exclusive Intel-based system to take the top position on the list since its inception.

The system is not only the fastest, but also one of the most power-efficient systems. The system uses “neo-heterogeneous architecture”, with the hardware architecture having multiple classes of computing capabilities.

Intel also declared the expansion of the Intel Xeon Phi coprocessors portfolio and disclosed the details of the second generation of Intel Xeon Phi products code, called “Knights Landing.” The innovative products and technologies will continue to significantly increase the energy, efficiency and performance of supercomputers globally.

The worldwide high performance computing (HPC) server segment is anticipated to raise its annual revenue from $11 billion to $15 billion subsequently.

Supercomputers are designed in a way that they can be used to boost the accuracy of weather predictions. It would also aid in exploring more efficient energy resources, develop cures for various diseases and analyze big amount of data.

Since the release of Intel Xeon Phi, its processors and co-processors have become a powerful combination empowering many of the world’s fastest supercomputers. These coprocessors based on the Intel Many Integrated Core (Intel MIC) architecture, cater to the need for higher performing yet more energy-efficient and user-friendly technology.

Subway Comes Into Collaboration With Disney

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Sami Iqbal

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Jun 24, 2013

MILFORD, June 17 – Fast-food giants, Subway joined hands with world-class entertainment company Disney for the launch of two long-awaited projects, namely the “Monsters University” and “The Lone Ranger”.

Subway has collaborated with Disney previously on projects in the year 2012, for producing remarkable films such as “Brave”, “Frankenweenie” and the popular “Wreck-It Ralph”, receiving the “Best Promotional Campaign” at the 2013 Cynopsis Kids Imagination Awards.

During the one month long collaboration, characters from the “Monsters University” would be used in Subway commercials and the recent Subway “Fresh Fit for Kids meals”, distributed in a special “Monsters University” reusable backpack.

For “The Lone Ranger”, Subway will work closely with Disney and the Jerry Bruckheimer films that would develop movie-centric ads and using exclusive content from the movie.

Subway will also utilize social media as a tool to captivate the audience on these platforms. Through these collaborations, cross-industry development and progress can prove useful.

Subway and Disney contribute towards the development of a healthy lifestyle by sharing their values of life and health.

For both brands, it is all about connecting and interacting with families on an entirely different wavelength. Through such collaborations, Subway revives the essence of healthy living, along with the empowerment of the brand. 56

Panasonic intervenes into improving DSLR lens quality

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Jun 24, 2013

By Ufaq Ashfaque

JUNE 27, 2013 – Panasonic has recently launched the new Panasonic Lumix G 20mm f/1.7 II ASPH, which is a DSLR lens used in professional cameras and DSLR’s. The new sensation is said to be a unique addition to the company’s product profile, and a must-have for a photographer to enjoy luxurious, durable and outstanding pictures results.

Amongst the most prominent features, the metal finish and the metal mount would give the right support for users to adjust the lens resolution, resulting in improved support and capturing pictures without torn pixels. In addition to this, the seven lens blades embedded would work on out of focus prints that would appear smooth, giving high-resolution. Panasonic markets the products on June 29th, available in black and silver color.

Panasonic seeks to improve its product category, in order for it to reach excellence in their defined target market, redefining their goals and tapping into customers by adopting a unique approach.

Philips Walks Away From The Consumer Electronic Market

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Jun 23, 2013

Philips Walks Away From The Consumer Electronic Market

By Saira Hussain

On January 29th, 2013 Philips, known as the electronic industry giant declared that the company is parting from the consumer electronics market since they have been facing consecutive losses and were also incapable to keep up with their competitors. Philips was unable to race against companies like Samsung and Sony in such a chaotic and rapidly evolving industry. The company traded its consumer electronic business (comprising audio, video, accessories and multimedia) to the Japanese firm, Funai Electric Co. for $201 million; they are now focusing entirely on their lighting and medical equipment industries, which are by far more profitable.

Philips- was a significant player in the CE business; it was the leading supplier of radios in the 1930s, the maker of the audio cassette in the 1960s, inventor of the first video-cassette player in the 1970s and the one who released the compact disc in the 1980s. Eventually with the passing years, Philips somehow failed to restructure the company to face the digital revolution that was heading very fast and hence the game was lost. When it comes to electronic devices such as televisions and mobile phones, Philips has had a hard time competing with brands like Apple and Samsung.

Nevertheless, Philips is doing fine in the medical equipment and the lighting industry and hence is targeted to make it their focal point unfailingly. The CEO of Philips, Frans van Houten, anticipates reaching more than one billion Euros in cost cutting and savings, by 2014, selling off its consumer electronics business is a big step towards the desired objective.

Rooh Afza Launches ‘My Rooh Afza Story’

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Jun 22, 2013

By Ali Rizvi

INDIA, June 13 – Rooh Afza has maintained its brand name in many countries globally. The brand has preserved its local reputation as the drink of the people who have roots to the Subcontinent. Since its inception in the year 1900’s, the rosy red-colored syrup is being used in a variety of beverages and edibles such as milk-based drinks, ice desserts, cold desserts and the popular falooda, which is a combination of multiple food items completing Rooh Afza’s refreshing flavor.

The brand has recently launched ‘My Rooh Afza Story’ which, according to company officials, has positively added to revitalize the brand’s image. Even though the figures in sales show massive profit margins, their brand needed a strategy to boost up their presence and refresh their current position.

Many marketing critics and other brands have to choose this as a tactic to fuel their brand image, notably Maggi’s ‘Me and Meri Maggi’. This simple yet powerful strategy will provide people to share their stories, memories and experiences with Rooh Afza. With this campaign, the brand anticipates to capture the attention of kids between 4-14 years so as to earn their loyalty, lasting till their adult lives.

Adidas partners with Google to launch a “Talking Shoe”

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Jun 22, 2013

Adidas partners with Google to launch a Talking Shoe

By Anum Saeed

Adidas partnered with Google and came up with a shoe that can talk. The new shoe can provide directions, speed and can even trash talk. The shoe comes fitted with a computer, speaker, gyroscope, accelerometer and pressure sensor.

This Adidas trainer comes with a micro processor which helps do quite a few nifty things. It can also connect with an Android mobile phone through its built-in Bluetooth technology.

The shoe can tell if the person wearing it is inactive or moving and makes its displeasure at being worn without moving or walking felt by saying things like “This is super boring”. The shoe encourages the user, by its commentary, if the person wearing it is walking and it connects to your Google+ account through your mobile phone and gives live updates. The shoe even knows if you are playing basketball and compliments you while you are doing so.

Founded in 1948 by Adolf Dassler, Adidas is German multination company which makes designs and manufactures sports clothing, footwear and accessories. The most common feature to distinguish Adidas from other brands is the 3 parallel bar logo on its products.

The new funky shoes come as a concept developed by Google and launched by partnering with Adidas. The Talking Shoe might not be a shoe that everyone would prefer but for some, it could turn out to be a fun way to walk, jog or play

The rewarding Pepsi ‘Like’ Machine

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Jun 22, 2013

By Anum Saeed

Pepsi recently came up with a new ‘like’ machine that gives away free sample of ice-cold Pepsi to fans who like the brand on Facebook. This ‘Like’ machine is not an ordinary vending machine; it is linked with a social media and dispenses company’s soft-drinks.

The samples can easily be taken by just ‘liking’ the brand on Facebook , Smartphone users just stand by the machine, ‘like’ the Pepsi’s Facebook page, choose their favorite soda flavor and get a free can of Pepsi right away. Those without smartphones can use a large touch-screen built into the machine which allows the user to follow the same procedure for a free Pepsi can. A timer is also set that automatically logs users out of their accounts.

The Pepsi ‘Like’ Machine has brought a twist in the longstanding art of sampling. The usual way of giving away samples to anyone walking by was done in typical ways, but this time, Pepsi has come up with a specialized vending machine that hands out samples, on just ‘liking’ the brand before it coughs up the goods.

Pepsi had use its weapon of playing with social media vending machines two years ago, this is not the first time that the company came up with this fascinating campaign. A Social Vending System machine, with text and video messaging was introduced initially, which had a link with other machines in a network.

L’Oreal’s product “Re-grow” hair, hitting the shelves soon!

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Jun 22, 2013

By Anum Saeed

One of the leading beauty and cosmetic companies L’Oreal claimed that they are coming up with a new hair growth product named as ‘Kerastase Densifique’ that would help in reversing baldness.

This product promises to be a breakthrough by L’Oreal in the hair industry, and the brands claim that it would hit the salon shelves shortly.

‘Densifique’ is created to reawaken the dormant hair, allowing them to grow back again. The product is meant to be applied on daily basis, using an applicator.

The product will applied to the scalp and massaged properly. The company claims that the product would grow back approximately 1500 hair in only 90 days and would further grow more hair. The important thing needed to be noticed here is that normally a human head has 100,000 to 15000 hair follicles.

L’Oreal claims it to be a clinically proven product which is effective for both genders. The product promises to be a breakthrough and would work miracles on the issue of hair loss worldwide. It may hit the salon near you soon, so are you ready for it?

Infallible 2-Step Lipstick by L’Oreal

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Jun 22, 2013

By Anum Saeed

The world’s leading beauty brand L’Oreal extended their Infallible range with the release of its Infallible 2-step Lipstick.

The brand offers a long-lasting lip colour that claims to be a breakthrough among the category. L’Oreal promises to stay put for hours without disappearing and works miracles, comparatively to those products that need repetitive application all day long.

L’Oreal offers a lasting solution to all women with its super long-lasting formulas.

The new infallible 2-step Long-wear Lipstick is the first one to be introduced by L’Oreal with hyaluronic gel. The product has three lip-luscious actions including all day color smoothness leaving lips moisturized, day long hydration for endless comfort and all day color-resistant elements that doesn’t let your color fade in a super easy way.

The double-ended product is designed in a way that it has a liquid color at one end and a balm at the other, giving a 24 hour comfort and color. The first step is the application of liquid color, which allows the lips to relax and not crack, followed by the application of the balm over the top. The color gives a slight sticky feeling for about 30 seconds, and then dries to a soft, shiny touch, giving a perfectly finished look.

L’Oreal Infallible 2-Step Lipstick is available in 14 shades with the cost of RRP $29.99. The product needs steady application and a degree of commitment for a lasting satisfaction.

Puma Enters Female Lingerie

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Sami Iqbal

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Jun 22, 2013

JUNE 19 –Puma is now launching its new brand of female underwear section that would help revive the company’s status and its position in the market. The line will be revealed at the MODA Fashion Show on August 11th and 13th this year.

What makes this line unique is that the underwear can be easily worn underneath any kind of clothes, especially when women are heading to work or visiting the gym. Women now need not worry about changing their bare essentials, giving them the freedom to move around their routine comfortably.

Dobotex, the recognized and popular producer and distributor for Puma will be responsible for the launch of the product line. The range has a color and vibt variety of colors, made of comfortable material and available in Bikini, Boxer, Brazilian, String and Hipster styles, along with Racer and Tank top designs that would complement with the brand.

Company authorities at Puma are positively associated with this new collection, which will primarily target women and also launch their collection for men. For Ariane Pringle, Dobotex’s Customer Service Manager, this initiative would call for the creation of a strong and constructive it would not only add to Dobotex’s profile, but also bring the brand closer to Puma, bringing popularity and growth both brands.

The Internet pioneer, Yahoo! acquires the photo app maker

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Jun 22, 2013

By Anum Saeed

Yahoo unveiled a dusted-off design of its Flickr photo platform after the acquisition of the blogging site Tumblr. News from San Francisco indicates that Yahoo has announced its acquisition of a startup that makes picture-taking applications for iPhones in order to enhance its Flickr photo service.

According to Yahoo, it will integrate many of the mobile photography experiences from GhostBird into its Flickr applications.

People who have installed KitCam or PhotoForge2 apps on iPhones will still be able to make use of the mini-programs; however, Yahoo yanked them from Apple’s online App Store and made no plans for the future updates.

The GhostBird team confirms the takeover by stating that, over the last few years, mobile photography has really taken off. Yahoo is pleased to be able to bring its technology and passion for beautiful photos to the Flickr team.

Yahoo’s chief executive Marissa Mayer is ambitious to make Flickr, awesome again. She claimed that the new site will display “bigger images” and will create a more immersive, more expressive user experience.

The GhostBird buy extends a Yahoo shopping spree which included the acquisition of Tumblr for $1.1-billion. The search engine also bought PlayerScale, a startup that powers games played on smartphones, tablets, personal computers, previous month.

Since Mayer became the chief at Yahoo in July 2012, the company has made a series of acquisitions.

Yahoo is also reported to be keeping an eye on online video website Hulu after its bid to buy a majority stake in France-based Dailymotion in the month of May.

Mayer’s plans to revive the fortune of the faded Internet pioneer which includes the making of mobile devices, video, personalized digital content, and uplifting the company’s popularity around the globe.

LG launches a Smart range for the Pakistani market

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Jun 22, 2013

By Ali RizviBy Ali Rizvi

LG launched a line of products and appliances, designed to cater the demands of the young Pakistani market.

The Pakistani household has transformed exponentially with the passage of time. Not only is it necessary for marketers to design product to satisfy new demands, but also to incorporate Pakistani culture.

The new LG Smart TV was designed with a broader display of 84 inches that made millions of heads turn. This Smart TV is the world’s first HD and 3D television, packed with the latest features, amplifying the visual and television experience for the Pakistani user.

In addition to this, the televiosion comes with a ‘Magic Remote’ where simple gestures, hand movement and even speech could help the viewer change the channel and surf from one place to another.

Next, the company launched the LG Door to Door Refrigerator. The double door technology was designed such that the user would have access to the most consumed items, such as condiments, water, milk and other dairy items, without affecting the overall temperature of the refrigerator.

With the installation of Hygiene Fresh technology, this electronic appliance also works on eliminating bad odor and bacteria at an estimated 15 minutes.

LG is focused on capturing the Pakistani market which would add to the company’s portfolio and provide customers with a memorable experience.