yahoo

By Anum Saeed

Yahoo unveiled a dusted-off design of its Flickr photo platform after the acquisition of the blogging site Tumblr. News from San Francisco indicates that Yahoo has announced its acquisition of a startup that makes picture-taking applications for iPhones in order to enhance its Flickr photo service.

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According to Yahoo, it will integrate many of the mobile photography experiences from GhostBird into its Flickr applications.

People who have installed KitCam or PhotoForge2 apps on iPhones will still be able to make use of the mini-programs; however, Yahoo yanked them from Apple’s online App Store and made no plans for the future updates.

The GhostBird team confirms the takeover by stating that, over the last few years, mobile photography has really taken off.  Yahoo is pleased to be able to bring its technology and passion for beautiful photos to the Flickr team.

Yahoo’s chief executive Marissa Mayer is ambitious to make Flickr, awesome again. She claimed that the new site will display “bigger images” and will create a more immersive, more expressive user experience.

The GhostBird buy extends a Yahoo shopping spree which included the acquisition of Tumblr for $1.1-billion. The search engine also bought PlayerScale, a startup that powers games played on smartphones, tablets, personal computers, previous month.

Since Mayer became the chief at Yahoo in July 2012, the company has made a series of acquisitions.

Yahoo is also reported to be keeping an eye on online video website Hulu after its bid to buy a majority stake in France-based Dailymotion in the month of May.

Mayer’s plans to revive the fortune of the faded Internet pioneer which includes the making of mobile devices, video, personalized digital content, and uplifting the company’s popularity around the globe.