Top 10 most valuable brands of 2013
The most awaited Interbrand’s ranking for most valuable brands is out finally. Founded in 1974, Interbrand is considered to be the most-credible-source-of-all when it...
Lipton not-so-politically correct with BNN team and Sana Bucha!
By Zulfiqar Ali Sajwani
It seems that some brands are tired of being a symbol of sophistication and class. They are ready to compromise on...
Toyota 2014 TVC oozes Style, Speed and Sophistication
By Ufaq Ashfaque
The new Toyota 2014 commercial, created by Saatchi & Saatchi, has left audience swooning over it on the internet due to its...
Coca Cola rolls out “pop-up” parks in Amsterdam
By Ufaq Ashfaque
Coca Cola launched yet another exciting new outdoor activation, promoting their ‘roll out happiness’ campaign in Amsterdam. The campaign was launched by...
The ‘meatiest’ ad in for the ‘meaty eid’!
By Zulfiqar Ali Sajwani
Advertisers are getting more and more creative day by day. With most of the ad spaces already being cluttered, they have...
14th August: Top 10 TV Media Advertisers
By Hassan Wasti
14th august 2013 was a day when brands got the opportunity to express their patriotism by showcasing how their products best defined...
Interview with the Man Himself – Sattar Buksh
By Ufaq Ashfaque
With the growing buzz about the new café in Karachi, Sattar Buksh is successfully making its presence felt in the city of...
Stoneage: A social media Wreckage
Local urban fashion brand Stoneage has recently launched its Winter Collection for 2013 on social and OOH (Out of Home) Media.
As some are awestruck...
Pepsi Pakistan Asks Karachiites to ‘Live for Now’ at Park Towers
By Tehreem Samad
Keeping in line with their recent campaign "Live for Now" Pepsi recently initiated a promotional activation at Park Towers, Karachi on September...
The Liberty Story: In Conversation with Sameer Hussain
By Synergyzer
“The success factor in our business is a high degree of personal involvement”, Sameer Hussain, Director Strategy & Business Development, Liberty Books
Synergyzer: What...
BRAND ENDORSEMENT: A TWO EDGED SWORD
By Hurmayn Shah
These days, there is continuous debate if “celebrity endorsement” really contributes to building brand image, or is it just another approach to...
Brand activation – an integral part of campaigns
By Zulfiqar Ali Sajwani
Gone are the days when consumers used to observe a billboard or enjoy a TVC and bang, the buying decision was...
Hardee’s – is subtlety dead?
By Momina Khan
The other day in Karachi I was passing by Shah-re-Faisal when I came across some billboards that seemed quite…well, bold. It took...
Ramadan: A Battle Ground for Brands
By Hassan Wasti
The month of Ramadan was packed with lavish commercials featuring extravagant iftaris and special deals that were just too good to give...
Brite’s chances look bright amid Detergents’ tussle
By Ufaq Ashfaque
We have witnessed the action-packed competition that is ‘bubbling’ in the detergent industry, particularly in Pakistan. Each brand is trying to reach the...
Pepsi and GM leave ‘X Factor’ as Honda and P&G join in
By Zulfiqar Ali Sajwani
X Factor, a popular American reality show aired on Fox, is reported to lose sponsorship of several leading brands, significantly Pepsi...
Discovering Brand Activations with Shoib Qureshy
By Synergizer
“Brand activation will drive the entire marketing campaign”, Shoaib Qureshy, Chief Executive, Bulls Eye Communications Group
Question 1: Tell us about Bull’s Eye.
Shoaib Qureshy:...
Verizon buys 45% stakes from Vodafone to own Verizon Wireless
In the third largest corporate acquisition ever, worth $130 billion, USA’s leading Telco service provider Verizon took full control of ‘Verizon wireless’ by buying...
Dunkin’ Donut Under Attack For ‘Charcoal Doughnut’ Campaign
By Ufaq Ashfaque
Dunkin’ Donuts was under severe criticism after it launched a promotional campaign for its new Charcoal Doughnut and hence, forced an apology...
Salman Khan to star in Suzuki Corporate TVC
Salman Khan is set to take center stage in the new corporate TVC being made by Suzuki two wheelers. The evergreen Bollywood star is...