Celebrity Endorsements May Die Younger
Evolution is an inevitable yet slow process. It helps relate with the environment and corroborates the course of nature. Advertisement has also gone through...
In conversation with Azfar Nizami
Azfar Nizami,the Marketing Director of Daily Express and Express Tribune, talks about how they took up the challenge to launch an English newspaper in...
Abrar ul Haque’s Preeto – Song sensation to designer lawn
Preeto by Abrar-ul-Haque has been around since 2011, when the clothing brand was launched by the famous singer. The brand name is inspired from...
REDEFINING OUTDOORS
Rafi H Abidi, Founder and CEO, Outdoor Advertising Assets says “…mockups, cutouts or billboards constitute tried and tested methods of OOH advertising which are being...
Social Media: Is it really a FAD or not!!
Is facebook following, really that big of a deal for brands? Not surprisingly, YES it is! In justification; social media presence - be it...
MAI HOON SHAHID AFRIDI – A ray of hope
Pakistani films lost their charm a few decades back, and since then the cinema reached its creative death and stood almost but over. The...
Rabia Garib talks of Blogging and Awarding
Rabia Garib, Editor-in-chief at CIO Pakistan, talks about the importance of blogging in todays environment.
Ms Garib, in 2007, she became an Eisenhower Fellow and...
10 Tips to make Your Ad A Hit In Pakistan
If you are an advertiser and looking to excel then you have entered paradise. Behold and read.
1. USE DANCING DIVAS
Fill your communication with Dancing...
Home Industries turning into brands via Facebook
‘She is a model for Facebook brands, she is a designer, because she has her Facebook page,’ or maybe, ‘she is a makeup artist...
Jafferjees: Skins of fortune
Mr. Imtiaz Quettawala, CE – Jafferjees, shares insights about Pakistan’s premium leather accessories brand
Synergyzer: When was Jafferjees established and how has the brand evolved...
PTV – A Fall from Grace
Names like Tanhayyan, Dhoop Kinarey, Ankahi, Dhuwan transport us to a world of enchanting tales which became part of our lives. These masterpieces reached...
The Television Religion
Television enjoys a position, which is incomparable to any other medium of mass communication, considering the influence it exerts on the human psyche.
Even at...
Second wind for Local Entertainment
With cable television ripping through the competition posed by terrestrial channels, foreign media has become more and more accessible.
Indian media penetrated through the gaps...
Antenna – Soon-to-be a souvenir
How many of you remember the famous "Shehnaaaaaz" from the drama serial Alpha Bravo Charlie?
Had it not been for our good old antenna and...
Hum TV:Up and Close With Duraid Siddiqui
A dialogue between Synergyzer and Duraid Siddiqui, CEO of a newly launched Pakistani entertainment channel, HUM TV
Synergyzer: What inspired you to launch a new...
Tarang Housefull – revival of a lost era
We woke up one day and saw Moammar Rana dancing to an upbeat number, next day it was Meera Jee and Saima Jee. Even...
Its Show Time!
Bernd Schmitt, author of Experiential Marketing, once noted, "Today's customers take functional features and benefits, product quality, and a positive brand image as a...
“Do you live to eat or eat to live?”
"Getting bored!" one friend relents and another promptly replies, "Let's eat-out!" Everyone nods and leaves to fill both their stomachs and bank accounts of...
All That Glitters
Muhammad Asim Jofa, CEO, Jofa Group discusses his passion for creativity and the conglomerate of style that he has established.
About his expertise and vision:
My...
Corporate Blogging: Companies’ Virtual Dating Point with Consumers
In this dog-eat-dog era of competition, business organizations are ravenous to carve out, create and maintain a leading edge over the competitors.
One tool that...