Second wind for Local Entertainment

Second wind for Local Entertainment

With cable television ripping through the competition posed by terrestrial channels, foreign media has become more and more accessible. Indian media penetrated through the gaps...
Antenna – Soon-to-be a souvenir

Antenna – Soon-to-be a souvenir

How many of you remember the famous "Shehnaaaaaz" from the drama serial Alpha Bravo Charlie? Had it not been for our good old antenna and...
Hum TV Up

Hum TV:Up and Close With Duraid Siddiqui

A dialogue between Synergyzer and Duraid Siddiqui, CEO of a newly launched Pakistani entertainment channel, HUM TV Synergyzer: What inspired you to launch a new...
Tarang Housefull

Tarang Housefull – revival of a lost era

We woke up one day and saw Moammar Rana dancing to an upbeat number, next day it was Meera Jee and Saima Jee. Even...

Its Show Time!

Bernd Schmitt, author of Experiential Marketing, once noted, "Today's customers take functional features and benefits, product quality, and a positive brand image as a...
Do you live to eat or eat to live

“Do you live to eat or eat to live?”

"Getting bored!" one friend relents and another promptly replies, "Let's eat-out!" Everyone nods and leaves to fill both their stomachs and bank accounts of...
All That Glitters

All That Glitters

Muhammad Asim Jofa, CEO, Jofa Group discusses his passion for creativity and the conglomerate of style that he has established. About his expertise and vision: My...
Corporate Blogging

Corporate Blogging: Companies’ Virtual Dating Point with Consumers

In this dog-eat-dog era of competition, business organizations are ravenous to carve out, create and maintain a leading edge over the competitors. One tool that...
The Fro-yo Fad In Pakistan

The Fro-yo Fad In Pakistan

The first frozen yoghurt ever to be introduced was in the 1970’s first in the USA. By 1990’s the NewYork Times reported that 177...
LAYS Chaat Street

LAYS Chaat Street

LAYS definitely knows how to stay on the top. LAYS potato chips are available in different flavors. The regular range of flavors includes Salted,...
Fashion

Lawn industry: A necessity pushed too far

Branded lawn craze started around two years back when various designers identified the need for trendy and extravagant dresses.  Unfortunately, what designers introduced as...
Stoneage Jeans Unzipped

Stoneage Jeans: Unzipped

Babar Rashid Khan, Associate Vice President - Strategy and Creative, StoneAge Jeans Co., tells us how the company has retained its positioning as the...
Dark Marketing

Dark Marketing: To do or not to do

Dark Marketing, as sinister as sounds, is not that bad. It is a term used to refer to way of marketing, brand building and...
Unpixelating The Digital Sphere

Unpixelating The Digital Sphere

Where there are more than 30 million internet connections in the country, according to an estimate by the Internet Service Providers Association of Pakistan...
The Forbidden Love of Turkish Drama Serials

The Forbidden Love of Turkish Drama Serials

Not long ago, Pakistanis gaped at their television screens as they saw flawless beauties speaking Urdu in a most disturbing manner, with their lips...
Successful Brand Attributes

Attributes Of A Successful Brand

Apple, Facebook, Google, Pepsi, Nestle, Marlboro. Everybody, literally everybody knows these leading brands. These giants have been catering successfully to the needs of the...
NAVIGATING AIRWAVES

NAVIGATING AIRWAVES

“The ability to listen has the most retention, and radio spots should be produced creatively and exclusively for radio, and should not just be...
Haleeb Foods

Haleeb Foods: Entering the Profit Phase Again

Haleeb Foods, the company which has been prominentlyabsent from the market, recently made a comeback but not with its signature brand Haleeb Milk but...
Viber and WhatsApp

Viber, Whatsapp, what’s next?

Smart phones have managed to make conversations literally ‘smart’, with these amazing, free of cost , easily downloadable applications such as Viber and Whatsapp....
One to One

One to One with Mr. Zia Ul Islam Zuberi

Mr. Zia Ul Islam Zuberi, Head of Communications, Siemens Pakistan Engineering Company explains the importance of PR in technology-based companies. Synergyzer: What lifecycle phase would...