LAYS Chaat Street
LAYS definitely knows how to stay on the top. LAYS potato chips are available in different flavors. The regular range of flavors includes Salted,...
Lawn industry: A necessity pushed too far
Branded lawn craze started around two years back when various designers identified the need for trendy and extravagant dresses. Unfortunately, what designers introduced as...
Stoneage Jeans: Unzipped
Babar Rashid Khan, Associate Vice President - Strategy and Creative, StoneAge Jeans Co., tells us how the company has retained its positioning as the...
Dark Marketing: To do or not to do
Dark Marketing, as sinister as sounds, is not that bad. It is a term used to refer to way of marketing, brand building and...
Unpixelating The Digital Sphere
Where there are more than 30 million internet connections in the country, according to an estimate by the Internet Service Providers Association of Pakistan...
The Forbidden Love of Turkish Drama Serials
Not long ago, Pakistanis gaped at their television screens as they saw flawless beauties speaking Urdu in a most disturbing manner, with their lips...
Attributes Of A Successful Brand
Apple, Facebook, Google, Pepsi, Nestle, Marlboro. Everybody, literally everybody knows these leading brands. These giants have been catering successfully to the needs of the...
NAVIGATING AIRWAVES
“The ability to listen has the most retention, and radio spots should be produced creatively and exclusively for radio, and should not just be...
Haleeb Foods: Entering the Profit Phase Again
Haleeb Foods, the company which has been prominentlyabsent from the market, recently made a comeback but not with its signature brand Haleeb Milk but...
Viber, Whatsapp, what’s next?
Smart phones have managed to make conversations literally ‘smart’, with these amazing, free of cost , easily downloadable applications such as Viber and Whatsapp....
One to One with Mr. Zia Ul Islam Zuberi
Mr. Zia Ul Islam Zuberi, Head of Communications, Siemens Pakistan Engineering Company explains the importance of PR in technology-based companies.
Synergyzer: What lifecycle phase would...
The Television Religion
A Pakistani is as much a follower of the 'Electronic religion' as he is of 'Islam'. The medium is viewed religiously in almost every...
Soft drinks and Cellular Communication on Air, Always!
What were the last five commercials that you saw? We can make a safe bet that three out of these five ads either belonged...
Domination of Cricket on TV
By the time Muhammed Irfan takes his first wicket, a person sitting in fornt of his television set is subconsciouly hit by numerous advertising...
COCA-COLA HAI YAQEEN CAMPAIGN
Coca-Cola launched the local adaptation of its global “open happiness” and “reasons to believe” campaign by amalgamating the two to give a patriotic appeal....
Q & A with Shamaeel Ansari
Shamaeel Ansari, famous Pakistani fashion stylist and designer, sheds light on the ever-booming fashion industry of Pakistan and more specifically on the role of...
The Legend Leads
Synergyzer sits down with EBM ' s brand whiz Mr. Shakeel Akram, Marketing Manager, and Mr. Zahid Iqbal, Group Brand Manager, to talk about...
The Evolution Of Corporate Lifestyle in Pakistan
In the last decade or so, lifestyles in Pakistan have been changing rapidly.
Be it the influx of new housing schemes and gated communities, modern...
The Future of Pakistani Fashion on Social Media
Pakistani fashion has come a long way in the last 5 years. From being limited to local magazines and newspapers, our fashion brands now...
The Rise of the Urban Consumer
There is a major shift in consumer spending in the urban retail environment, in recent times. The question that comes to mind is that,...