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7 Turkish Dramas On Netflix That You Will Fall In Love With

By
Kayenat Kalam
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Turkish Dramas on Netflix

The popularity of Turkish dramas in Pakistan for the last few years has increased their demand. With cultural influence, the entertainment industry of Turkey has done a remarkable job in producing quality dramas that became popular worldwide.

Besides the intriguing storyline and versatility in the plots, few dramas are a treat to watch.
Some Turkish actors have earned fame with their acting skills and impeccable looks and have become a household name in Pakistan as well.

Mustafa Mert Koç: Pakistanis Are Obsessed With the New Turkish Sensation

Though Pakistani dramas remain our ever favorites, we have compiled a list of Turkish shows to binge-watch on Netflix!

Check out the list below!

1. Intersection

Two wealthy businessmen with car obsessions cross paths with an idealist pediatrician. Love enters the equation, and their lives change for good.

2. The Protector

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#theprotector 🎥 #netflix 💣

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A young shopkeeper whose modern world gets turned upside down when he learns that he is connected to an ancient secret order that is tasked with protecting Istanbul from an immortal enemy.

He struggles to choose between his duties as the Protector and a new love he comes across. Later, as he disregards his training and Protector duties, he learns that an immortal’s blood contains a secret power.

3. The End

After a plane crash, a woman finds out that her marriage was a lie. Aylin is a woman who is married to her husband and has been faithful since the first day she finds out that all her life is a big lie, like a slap in the face.

4. Ezel

Do you like EZEL?

Posted by EZEL on Saturday, May 11, 2013

A man is accused by his best friend and his loved one of the crimes that he did not commit. After years in prison, he flees, assumes a new identity, and goes in search of revenge.

5. Gonul

A nurse escapes from her surgeon’s fiancé after his ex-reveals his dark secrets. She later finds love again, but a car accident changes everything.

6. Behzat C.

An inharmonious police team in Ankara Police Force and its discredited police chief fight crime.

7. Kurt Seyit ve Şura

A Turkish officer and the daughter of Russian nobles fall in love. They must deal with poverty, family pressure, and societal expectations.

Famous Turkish Celebrity DJ Kantik Gets Engaged to a Pakistani Girl

Have something to add? Let us know in the comment section below.

For more news and updates, stay tuned to Brandsynario.

This article was initially published on Veryfilmi.com

5 Mistakes To Avoid While Applying A Red Lip Color

By
Dr. Rida Qamar
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5 Mistakes To Avoid While Applying A Red Lip Color
Image source: https://unsplash.com/

Who doesn’t love a bold red lip? But we often tend to refrain from a specific look because of the effort it requires and the outcome, which is not what we had in mind most of the time. Flaunting a bold red lip is not a difficult task if you know the basics. Yet, it can turn any simple look into an eye-catching outfit. If you love a bright red lip color yet hesitate to put it on, try these fool-proof tips to master the look in no time.

1. Choose the appropriate shade

When it comes to tones of red, choosing the appropriate shade of red is the most challenging task. However, half of your work is already done if you choose the right shade according to the undertone. Refer to a color chart and look at which tone of red matched your skin’s undertone and whether you should opt for a bright red or a red with orange undertones. There are plenty of red shades, and you are just a step away from finding your perfect red lip color.

5 Mistakes To Avoid While Applying A Red Lip Color
Image source: https://www.prettydesigns.com/

2. Not Finding The Appropriate Pigment

The more pigmented the color, the more flawless and striking it would look. Red is a shade that looks better when matte and bright. Opting for something glossy will make you look sloppy. Not only that, it will be difficult to control the color bleeding, and your whole look will turn out for the worst. Instead, search for a lipstick that is matte and gives a saturated rich color.

Image source: https://makeup.lovetoknow.com/

3. Not Preparing Your Lips 

For a perfect, smooth, and flawless finish, prepping your lips is the most important thing to do. If your lips are cracked or dry, the lip color will only add to the patchiness and make you look dull. However, too much moisture will also make your lipstick bleed which you do not want when it comes to red tones. Ensure to exfoliate your lips before applying red lip color and put on a lip balm adequate to provide moisture and hydration to the lips.

Image source: https://www.healthshots.com/

4. Clean-Up

Now that you have applied the color making sure the color looks together is the next important step. Clean up the edges with a cotton bud and concealer. This will not only prevent bleeding throughout the day but will make sure to create sharp edges.

Image source: http://inat.com/

5. Prepare For Touch-Up

Since the red lip color is a bit high maintenance, not carrying the right stuff will be difficult for the touch-ups. Ensure you bring the lipstick, some wipes, and a translucent powder if your lipstick starts to bleed or wipes off while leaving behind blotchy lips.

Image source: pinterest.com

Stay tuned to Brandsynario for the latest news and updates.

Pakistani Man Goes On A Mission To Return An Indian Man’s Wallet

By
Usman
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Some acts of humanity remind us what we are fighting for. Humans can often go to extreme lengths just for something that seems quite simple. However, what seems simple to one may not be the same for another. In light of that, a recent incident shook Twitter. It can be considered an honest act of humanity. A Pakistani man went viral on Twitter because they decided to return a lost wallet!

As we mentioned, not everyone would think of such an act as a huge one. However, Ghazi Taimoor was not one to believe that. He decided to go to huge lengths to make sure the wallet was reunited with the owner. The owner was a guy named Rahul and we see an entire journey unfold on Twitter. It starts with Ghazi finding the wallet and then the investigation starts!

A Pakistani Man On A Mission

The tweet started with Ghazi finding a wallet on the street. Upon checking, it belonged to a Mr. Rahul. From that point on, Ghazi Taimoor decided to look for this person without any form of contact information. This can be considered as a huge mountain to summit. In this day and age of technology, not having information can be tricky.

Soon enough, the story got so famous that it began trending on social media. There are Indian news channels that started reporting this news. The Twitter family had gone completely insane over how much dedication this man had.

This shows the dedication and honesty of the Pakistani man, it also shows how well humans can unite over something. All it took was a lost wallet for everyone to go asking who lost it!

Finally Finding The Owner

After much running around, the owner was finally found. Even the tweets leading up to the final moment were full of hype.

We have the utmost respect for Ghazi Taimoor and we hope he continues to receive praise from the community. Despite there being a pandemic, it is nice to see pieces of good news every day. Humanity is not hopeless so long as people like him are alive

Stay tuned for more from Brandsynario!

COVID-19: 5 Things To Know About The New ‘Epsilon’ Variant In Pakistan

By
Usman
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covid and the new epsilon variant
Image Source: independant.co.uk

Coronavirus has had a major impact on the world since 2020. We had not expected to see a virus in our lifetime but it has become common now. However, the cases have seen an impact due to the vaccine. Despite that, new variants keep emerging, bringing dangers close to home. Now, when we are busy fighting off the Delta variant, the Epsilon variant has emerged.

It is the variant that appeared in the US and dominates a majority of cases in New York. It is now in Pakistan and there are a few things we should know. This can help keep us safe and get us more in touch with current events. Knowledge is welcome!

1. It Has A Fast Transmission Rate

Like the Delta variant, the Epsilon variant also has a high transmission rate. It can be highly infectious and can move from host to host with ease. It is of the utmost importance that social distancing measures be practiced now more than ever. Pakistan has become a ground for numerous variants and currently, Delta is the dominant one.

covid transmission and epsilon variant
Image Source: scitechdaily.com

2. Epsilon Variant Cases In Lahore

It is in Lahore that the first of the Epsilon variant cases were found. It seems that a total of 23 tests were performed within labs. Out of them, 5 were of the Epsilon variant. This has put the Government of Punjab on high alert because of the severity. We know that the transmission rate is high so there should be precautions in place. We urge you to stay home!

3. The Variant Is From Southern California

Do you remember the news that kept coming from the US in 2020? The cases in the country were quite high and the effect on the population was huge. This Epsilon variant was originally found in Southern California. Yes, Pakistan, now, has the US variant of the virus. The UK variant was overcome by the Indian Delta variant, which now accounts for 70% of cases in Punjab.

epsilon variant and covid
Image Source: cedars-sinai.org

4. Vaccines Are Still Effective Against Epsilon Variant

While it is true that it is a highly infectious variant, it is still vulnerable to vaccines. According to the tests done and vaccinations done in real life, the tests are successful. While the person may become the carrier of the virus, the vaccine is shown to fight off well against the virus. We should take this moment as a sign to make sure everyone we know is vaccinated. Spare no moment to go and get that jab. It is the prime factor in getting rid of the virus, besides social distancing.

5. Getting Vaccinated Is The Best Bet

It seems that getting vaccinated is the best solution for now. Since the vaccine can fight off the virus, we urge everyone to get administered as soon as possible. It would be a better sight to see to have a major chunk of the population vaccinated. Let us not give the virus room to grow and mutate further. If you haven’t received your dose yet, we urge you to get it as soon as possible.

covid variant and epsilon varaint details
Image Source: voanews.com

Stay tuned for more from Brandsynario!

14 Bollywood Celebrities Who Gave Us Fitness Goals

By
Nyda Mokhtar
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Bollywood stars are known for having one of its kind fitness regimes that encompass strict diets and extensive workout sessions. Of course, after all this sweat and hard work, they look like a vision and something that we all aspire to be adopt in our lives.

When we get a peek into their workout routines, it’s not possible that you won’t get inspired. We have curated a list of Bollywood divas who give us serious workout inspiration.

See Pakistani celebrities working out:

TTop Fitness Freaks Pakistani Celebrities

Deepika Padukone

She was an athlete before she placed her stride in Bollywood and this truly reflects on her demeanour. She never goes out of shape and always remains fit. When her video of working out for her debut in Hollywood with Vin Diesel emerged, we just cannot take our eyes off of it even for a sec.

Fit and Fabulous! An exclusive look at @deepikapadukone's preparation for #xXx. #ReturnOfXanderCage #Hollywood #Debut #Train #Fit

A post shared by Deepika Padukone (@deepikapadukone) on

Malaika Arora Khan

Malaika Arora Khan a.k.a Munni is an epitome of fitness. She has maintained herself so well and always be on the top of fitness game. If you ever need motivation to push yourself to the gym, do watch out for her on her Instagram. She often posts her workout photos and videos on her account that will make you hit the gym instantly.

Alia Bhatt

She is a role model for many youngsters and teenagers. She actually lives a life that teaches us a lot about how to chase your dreams and prove your mettle on your own. She is also not short of inspiration when it comes to health and fitness. Her pilates moves are daring and if you can’t copy her these daring moves, you will, at least, push yourself to star your workout regimen by brisk walking.

Kareena Kapoor Khan

It’s not possible that when you talk about health and fitness and you don’t mention Kareena Kapoor. Her size zero figure made every one stunned and no one actually believed that it is possible to achieve this sort of figure. And, that image always inspires others to do what initially seems to be impossible.

Screen-Shot-2015-09-08-at-5.12.32-pm

Shilpa Shetty

She is another woman in the Indian film industry who cares about health and fitness like no other. The way she has come back to her shape after giving birth is incredible. There is no question about how she is an inspiration for many to stick to their fitness regime as her yoga books, videos and YouTube sessions have sold a mammoth number of copies and hit millions of views.

Bipasha Basu

People often criticize her for having a manly body, but she always put them down by flaunting her well maintained and toned figure. She even released her series of fitness video named ‘Love Yourself’ for those who idealize her and wants to have a great body.

Jacqueline Fernandez

For Jacqueline, one hour of yoga five times a day is the mantra of her fit life. Her workout and fitness tips have been covered by many magazines and newspapers. Indeed, she is one diva who gives us major fitness inspiration.

Parineeti Chopra

Pretty Parineeti believes that losing weight is a mind game and she rightly put all her energy, mind and effort in the gym which is visible in her incredible transformation. She has always been a victim of body shaming because of her weight, but now she is an inspiration for many who are struggling with weight loss.

Sonakshi Sinha

Who doesn’t know the story behind Sonakshi’s weight loss? She managed to shed some extra 30 kg before opting for her role in Dabangg. With hard work and sweat, she toned down her voluptuous body and now she flaunts her curves proudly.

Varun Dhawan

On one hand, Bollywood is full of inspirational stories of actresses’ physical transformational; on the other hand, male stars also leave serious impact to motivate guys to hit the gym. In the new lot, Varun Dhawan is a new star who is the role model of many youngsters when it comes to have perfect abs and muscles. The Dilwale actor often posts his workout videos and pictures that can grand your trainers and hit the gym.

Shahid Kapoor

Everyone knows how lean he was when he initially joined the film industry. The way he has groomed himself and transformed his body image over the period of time is a story that every guy needs to see and listen to prove anything is possible if you work hard and sweat for it. Sasha is in the limelight from past few months because of her married life and we have heard that he takes his wife along with him to the gym to keep her fit. So, in addition to ‘fitness goals’, he is also inspiring many for ‘couple goals’ by reflecting how to take care of your partner’s fitness.

John Abraham

If you are obsessed with health and fitness, you need to follow this stud. His Instagram account has only 109 photos and half of which are about fitness and working out. Who can inspire you the most than him? He is always fit and is definitely a star has the well-maintained body in Bollywood.

Arjun Rampal

Toned up may be a wrong word to describe his physique; rather, he flaunts a chiselled look. This heartthrob believes that a good body is all about bulging muscles and to attain that he opts for a mix of cardio, intense workouts and sports activities.

Karan Singh Grover

He may have a long way to go and a lot to prove as an actor in Bollywood, but one thing that he has proved himself is his envy-inducing physique. Grover got his 6 packs when he was 23 and has maintained it since then. He is a fitness freak who hits the gym 6 times a week. His posts on his social media accounts related to his workouts can push many to pick up some weights and do some exercise.

 

Beta Update For Sony PS5: Everything You Need To Know

By
Usman
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sony Ps5 and new beta update details
Image Source: psu.com

Despite there being some initial snags, the Sony PS5 has certainly made a mark on the industry. The console has even suffered through the global silicon chip shortage. There were even plans to redesign the console so as to use less silicon. Now, the beta update for the Sony PS5 is here and it does have a lot to offer. Additionally, it even gets rid of a few problems that were considered minimal faults.

sony ps5 and the new beta
Image Source: polygon.com

Sony Ps5 And The Update

So, what exactly does the beta update bring to the table? Firstly, the beta update lets you expand the 667 GB of usable storage. Previously, you couldn’t add anything to the storage on your own. Now, with the beta update, you can add your own PCIe Gen 4 SSD. If you worried about storage space running out before, you don’t have to worry anymore. Simply buy and add the extra SSD so you can keep a plethora of games.

Reald more: 5 Top Trending Smartphones Pakistanis Are Buying In 2021

Additionally, the Sony PS5 beta update fixes a controller issue too. Before the update, the console needed to be turned on for the controller to update. If you refused the prompt that appeared, you would have to wait 24 hours before being asked to update the controller. However, now there is a whole separate option in the settings. Simply navigate to,

Settings > Accessories > Controllers > Wireless Controller Device Software

Clicking on that will get you the controller update!

Gaming Moving Forward

Apart from the controller update, the beta update improves the UI too. It does not do well for the manufacturer if the consumer is not satisfied with navigation and ease of access. Under the update, it is now easier for the user to turn off the console. Now, you can change how many taps it takes to turn off the console. It is still a mystery why Sony shifted from the long-press.

Apart from that, Sony PS5 also lets you set up parental controls for your kid. If he/she wishes to play a game that you have restricted, a request will be sent to you when they try and want to play that game. However, there is still some hassle involved in this feature and we hope that is improved in the next update.

the new beta update for sony ps5
Image Source: theverge.com

Stay tuned for more from Brandsynario!

Here Are The Specs Of The New 6th Generation Honda City In Pakistan

By
Usman
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honda city and 6th gen specs in Pakistan
Image Source: dnd.com.pk

Honda City is considered one of the best sedans to ever drive on the streets of Pakistan. Not only is it a good fit for the family, it even allows a good fuel average. You can easily drive within the city or between cities and not have to compromise a lot on fuel. It is also one of the most robust built vehicles of this era.

While the 7th generation has already been released in the world, Pakistan is seeing the release of the 6th one for now which is ready to make an impact on the industry. We must dive into the details of the specifications now to see what all the hype is about.

honda city and new specs in 6th gen
Image Source: economy.pk

Honda City Specs

While the 6th generation made a debut in the world in 2014, it has now been released in Pakistan. The vehicle is available in a total of five different variants! That gives the buyer a lot to select from. From transmission to engine capacity and type, everything differs. These are the variants of the 6th gen Honda City,

  • 1.2L Manual
  • 1.2L CVT
  • 1.5L CVT
  • 1.5L Aspire Manual
  • Aspire 1.5L CVT

This shows that the user has a huge range of variants available; including the Aspire models of the generation. If we talk about the price of the variants, the 1.2L Manual and CVT are available at Rs.26 Lac and Rs.28 Lac. When talking about the 1.5L variants, they are available at prices of Rs.29 Lac, Rs.30 Lac and Rs.31.7 Lac respectively. The price bracket is not too steep and can accommodate a lot of people.

Read more: Ghandhara Nissan Is Going To Launch An SUV To Pakistan Soon

Additional Specifications

The exterior design resembles that of the Honda Grace. One would say that the design influence on the front is of the Honda Civic. The design can be considered as focused on the driver. The interior has an infotainment system with a lot of capabilities. The Honda City has so many features and you are guaranteed to be on your toes for weeks. One cannot get enough of checking what it offers the driver.

The booking price of the standard variants is Rs.1 million. In regards to the aspire variants, the booking price is Rs.1.2 million. While the 7th generation is yet to appear in Pakistan, we find comfort in the fact that Pakistan is catching up. If we give it a few more years, we might see the 7th generation here soon enough.

Stay tuned for more from Brandsynario!

6 Youngest Athletes Competing In Tokyo Olympics 2020

By
Mehak Zehra
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tokyo olympics 2020
Image Source: The New York TImes

Even though it is still ongoing, Tokyo Olympics 2020 has already witnessed quite a number of events that could be called major achievements. Take Talha Talib, for example. Even though he lost the medal and was eliminated, he still earned enormous support from his country, Pakistan. Moreover, two players facing an Israeli withdrew from Tokyo Olympics altogether.

Tokyo Olympics 2020 athletes

Amidst such iconic landmarks, is another achievement that is not limited to this instalment only. Olympics is a platform where anyone can perform regardless of age. You may see middle-aged athletes as well as teenagers. But then, the young athletes should be appreciated because they were placed in the same arena as athletes with decades of practice.

Let’s see who are the youngest competitors in this instalment of Olympics and appreciate them.

1. Hend Zaza

Belonging to Syria, Hend Zaza is aged 12 years. Her sport is table tennis. Even though she got eliminated but being invited to Olympics at such a young age in itself, is a major achievement.

tokyo olympics 2020
Image Source: SportzPoint

2. Quang Hongchan

14-year-old, Quang Hongchan belongs to China. She came to Tokyo Olympics 2020 to perform as a diver for women’s 10 meter platform event.

Image Source: olympics.com

3. Kokona Hiraki

Kokona Hirakk belongs to Japan. Performing in her own homeland for Olympics, she is the youngest Japanese to represent the country in the Summer Games. She is only 12 years old.

tokyo olympics 2020
Image Source: Kyodo News

4.  Katie Grimes

Grimes is not only amongst the youngest athletes of the Tokyo Olympics 2020 but also the youngest member of the US swim team.

Image Source: New York Post

5. Sky Brown

Hiraki is competing against Sky Brown who is also amongst the youngest athletes of the competition. At the age of 13, she is the youngest on her country’s team to compete in the Summer Games of the Tokyo Olympics 2020.

Image Source: LADbible

6. Summer McIntosh

Another swimmer, Summer McIntosh belongs to Canada. She is only 14-year-old but is able to continually toughen competition for her rivals.

Image Source: News Block

Those who are winning, congratulations to you. And those who are not winning, well, you are young, so don’t lose hope yet. Keep fighting because one who loses hope has already lost half the battle. Soon, you, too, will be able to bite into your own medal.

Stay tuned to Brandsynario for the latest news and updates!

This Pakistani Couple Chose To Feed Street Children On Their Walima

By
Lyza Rashid
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pakistani couple feed street children walima
Image Source: Brandsynario

An Assistant Commissioner from Gujrat got married and set a huge benchmark for Walimas. The newly married couple decided to spend the day with street children, fulfilling their lives and filling their tummies. Could there be a better way to celebrate your union?

The Couple of The hour

The couple of the hour is an Assistant Commissioner from Gujrat, Usman Ashraf Gujjar and his wife, Dr. Natalia Rizwan. The two recently got married and their Walima went viral! The other events of their marriage, according to Ashraf, were normal events. However, as they know Walima is a much bigger event an also because of the Covid situation, they decided on an alternative.

pakistani couple feed street children walima
Image Source: Facebook

The two are currently working on two projects together. One is urban tree plantation and the other is ‘each one, teach one’ foundation. 

Each One Teach One Foundation

This foundation works on ensuring that those children who spend their life on the streets, get educated. Children who pick up trash out of necessity or beg daily. They have a right to be educated also and the EOTO foundation is making it possible for them.

pakistani couple feed street children walima
Image Source: Facebook

There is a school made for this cause which is run by Ashraf’s friend. Hence, they collected all children from there. The initiative is an incredible action on its own. However, the way the couple promoted it and also served them at their wedding has won our hearts. These children have been forced to work at young ages and this couple made sure to include them on their big day.

Read more: Pakistani Couple Accused of PDA In-Flight, Memes Go Viral

Their Interview:

https://www.facebook.com/eotofoundation/videos/950406535528555

The Better Way Forward

Indubitably, there is no way better than this one, to celebrate your Walima. Their wedding is a simple daigi affair after which they distribute food amongst the poor. When we host normal weddings, even they are also great. However, we host an elaborate function and give food to people who are already privileged enough. Imagine a day of good food for those who often don’t get food at all.

Usman Ashraf and Natalia have set a good standard of charity and weddings. It can very well be that this becomes the trend soon enough and many others follow them. In that case, marriages in Pakistan can start becoming good for the family instead of toxic. 

Stay tuned to Brandsynario for the latest news and updates.

This Is How Adidas Is Bringing 3D Printing To Sunglasses

By
Lyza Rashid
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adidas 3d printing sunglasses
Image Source: AOP

Adidas is once again staying ahead of the curve with their latest development. The mega athletic wear company is now bringing 3D printing to sunglasses in a state-of-the-art lightweight pair. Though only some details have been released to the public, we can already tell one thing, “We’re a die-hard fan of this development”.

Limitless Technological Innovations

Adidas has proved that there is no limit to what can be made using additive manufacturing (3D printing). What better way to test the limits than to create sunglasses with them? Adidas, has thus, announced very recently, its release of 3D CMPT sunglasses. 

adidas 3d printing sunglasses
Image Source: AOP

The detail that’s making people go gaga at the announcement is the weight. One rarely notices the weight of their sports glasses. However, when they come to this light, what can we say! These 3D CMPT glasses are a mere 20 grams.

Read more:

About The Glasses

The 3D CMPT glasses are a one-piece, non-folding frame that features the skeletal look that combines sports eyewear and 3D printed items. It comes with a flexible nylon-enhanced rubber coating throughout. The lenses that fill out that frame are shield-type spherical mirrored polycarbonate ones. They have a brown base and light mirror coating. Pair that with non-slip bits at the nosepiece and a secure fit at the end of the arms.

adidas 3d printing sunglasses
Image Source: Cycling Tips

Sunglasses of your dreams but they also do 3D printing, you have to love technology. Adidas has announced it will initially be producing only 150 pieces. They will be available through the brand’s website from August 23rd 2021. However, there is a catch. They will only be available to members of the Adidas “Creator Club”.

Production of The Glasses

The glasses that Adidas is making are made in partnership with Italy’s Marcolin Group eyewear company. The 3D CMPT sunglasses basically feature a lattice-like flexible nylon frame that’s printed in one piece. This is done while utilizing “the newest generation of 3D printers”. However, the exact printing process is not disclosed.

adidas 3d printing sunglasses
Image Source: The World Economic Forum

What is even more special about the glasses is the lens it is made with. Built into the frame is a UV-blocking Adidas Base 7 polycarbonate lens. These are no ordinary lens, they provide high visual definition in all weather conditions. Moreover, they also protect the eyes from obstacles and reduce eye fatigue. 

Following the exclusive release will be another production run. This time, it’ll open for the public too. The 3D CMPT glasses will be priced at US$415.

Stay tuned to Brandsynario for the latest news and updates.

Turkey Needs Everyone’s Prayers As More Than 60 Fires Burn It

By
Lyza Rashid
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fires turkey burns
Image Source: Daily Sabah

Turkey has been burning in flames for the past two days. As 13 different cities grapple with massive fires leaving many injured and countless animals dead, Turkey has crumbled. People from all around the world are beyond saddened at this news and watch hopelessly, unable to do anything.

Fires in Turkey

According to a Twitter user, 47 fires have started in 7 different cities. This has been going on for more than 2 days now which has left many injured. Animal habitats, when being burnt, will obviously harm animals too. The count of animals, affected so far, is not concluded however, it is expected to be really high. Fields are ablaze.


However, authorities in Turkey have noted that 60 fires have started in the last 3 days. Three people have died following said wildfires in southern Turkey and recently an 82-year-old man also lost his life to them. Officials in Turkey are investigating the causes of almost 60 blazes and are going to release a report soon.

Read more: Blind Baba Vanga And Her Mysterious Predictions For 2021

Official Reports

According to Turkish Agriculture and Forestry Minister Bekir Pakdemirli, fires are increasing. On Wednesday and Thursday, a total of 53 forest fires were recorded in the Mediterranean and southern Aegean regions. The southern region of Turkey has spiralled out of control in this regard.

fires turkey burns
Image Source: News Sky

According to officials, most have been brought under control. However, the elderly man’s death has shocked everyone. He died in Antalya after flames tore through the district of Akseki, on Turkey’s southern coast.

The Measures Being Taken

So far, it is reported that around 20 villages and neighbourhoods were evacuated. 50 people since then, were taken to hospital. Another 16 something locations in Turkey are showing fires. These also include holiday destinations such as Guvercinlik and the Icmeler region.

fires turkey burns
Image Source: News Sky

Is This Normal?

One question being raised is “is this due to global warming?” The answer to this can potentially be a yes. This season is called the ‘fire’ season in Turkey as temperatures are at their highest. However, fires erupting one after the other at this scale are unusual and unexpected. It has never gone out of hand at this rate. It has been said that the damage was unprecedented this time, with flames devastating entire villages.

Read more: 7 Netflix Movies To Watch Based On Natural Disasters

Since they began, more than 60 forest fires were reported in the past two days. 43 among them have been brought under control with cooling efforts underway. In total, some 4,000 firefighters, three planes, 38 helicopters, hundreds of fire trucks are currently battling the flames.

Stay tuned to Brandsynario for the latest news and updates.

Ayeza Khan Gets Backlash On Problematic Clip From Laapata

By
Web Desk
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Ayeza Khan Laapata
Image Source: Instagram

When you fall in love with the promotional content, but then the drama finally airs and you are disappointed; this is exactly what happened with several Pakistanis this week. In promoting her new drama, Laapata, Ayeza Khan had shared stills where the character was dressed as iconic characters and celebrities.

Ayeza Khan – Geeti – Laapata

Dressed up as Madam Noor Jehan, Geet from Jab We Met, and Anjali from Kuch Kuch Hota Hai, among others, netizens loved each post. The idea seemed different so fans were excited about the story too. But the first episode shattered all hope. Ayeza also shared some clips from it.

In one clip, you can see Geeti (Ayeza Khan) going to a shop. When asked to pay the bill, she refuses to do so. And when the shopkeeper forces her to pay what he rightfully owes, she goes online putting a false harassment allegation on the man.

Mere Paas Tum Ho actress wrote in the caption, “Geeti kese apne he ghalat chakro me phansne wali ha,” (Geeti about to get trapped in her own initiated problems).

Hence, it is clear that her false allegation is going to make her fall in the trap she dug.

Netizens offended by Geeti

Why are netizens offended by this? Is it because this never happens? No.

Everyone knows that there do exist women who exploit movements like MeToo for their own gains. However, bringing this matter up in a time where real victims are already struggling to be heard will discredit them further. The women who are assaulted, raped, left for dead, or murdered, their accounts are all discredited because the masses will now say, “But look, Geeti represented the women who lie; so what if, this particular woman is not a victim but just another Geeti.”

Laapata Pakistani drama
Image Source: Instagram
Laapata Pakistani drama
Image Source: Instagram

The followers commented that they did not expect this from Geeti.

Really? Even though she took the role in Mere Paas Tum Ho? Even when she did not say anything against Khalil ur Rehman Qamar when he cursed a woman on live TV?

Laapata Pakistani drama
Image Source: Instagram
Laapata Pakistani drama
Image Source: Instagram

Netizens also want to hold the actress accountable by reminding her that she has thousands (in fact, millions) of devoted followers. What she portrays to them is something they will receive and internalize with ease. This is why she needs to be extra careful with her projects.

Laapata Pakistani drama
Image Source: Instagram
Ayeza Khan
Image Source: Instagram

Maybe, just maybe, by the phrase ‘ favorite scene’ she did not refer to the story but her own acting skills.

One can only hope. 

Ayeza Khan
Image Source: Instagram

Considering men do get falsely accused by exploitative women, the idea of the story may not be bad, but the timing surely is. We wonder what Ayeza would say to this.

Stay tuned to Brandsynario for the latest news and updates!

5 Pakistani Players Eliminated From Tokyo Olympics 2020

By
Mehak Zehra
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tokyo olympics
Source: Daily Times

Qualifying for the Olympics is no easy task. You have to train hard and appear in numerous international competitions simultaneously to raise your points. Only when you reach a certain level can you apply to this world-class competition. Hence, it is already an achievement to see 10 Pakistani athletes making it to the Tokyo Olympics 2020.

Tokyo Olympics 2020

Held in 2021, the games have been titled Tokyo Olympics 2020, to signify this is the same competition that got canceled due to COVID-19. The Olympics Games are 16 days long and will end on August 8th. With 339 events and 11,000 participants, the competition is surely tough. Even after giving their best, players have already started losing and getting eliminated from the games.

If we talk about Pakistan, so far, 5 players have been eliminated;

1. Mahoor Shehzad

Badminton player, Mahoor Shahzad possesses 133rd rank globally. She represented the country against 5th and 26th world ranking players. Unfortunately though, after putting up a great fight and two consecutive losses, she went down. The player has been eliminated from the games.

pakistani athletes olympics 2020
Image Source: Wikipedia

2. Haseeb Tariq

Swimmer Haseeb Tariq finished the race at 53.81s contesting for men’s 100-meter freestyle swimming. However, Haseeb was not able to break his own record let alone, attaining the podium position.

pakistani athletes olympics 2020
Image Source: Wikipedia

3. Talha Talib

Even though Talha Talib ended attaining the fifth position and without the medal, he gathered all the love of Pakistanis on social media. Given the condition of his training and the lack of support from any organization, the entire country stood up to acknowledge his efforts. Talha, too, is now out of the game.

Read More: 5 Things To Know About Talha Talib – Pakistani Weightlifter In Olympics

pakistani athletes olympics 2020
Image Source: Wikipedia

4. Shah Hussain Shah

Shah Hussain Shah played against an athlete from Egypt who ranks at number 13th in the Global ranking. Unfortunately, Shah Hussain lost the fight to Darwish Ramadan. The judoka fighter is out of the race of the Tokyo Olympics 2020.

Image Source: Daraz blog

5. Gulfam Joseph

Competing in the 10m air-pistol shooting category, Gulfam Joseph, lost his chance to get the medal by a very small margin. The rules dictate that eight shooters proceed to the final round out of a total of 36 players. Gulfam achieved 578 points out of 600, placing him in the 9th position.

pakistani athletes olympics 2020
Image Source: Wikipedia

While these players need to be appreciated for their efforts, we would like to register support and send prayers to our remaining players who are still in the game. The hope for the medal is now attached to them. Let’s see how Bisma Khan performs in 50m freestyle. We will also be looking out for Arshad Nadeem at javelin throw, Najma Parveen in 200m race, Mohammad Khalil 25m Rapid Fire Pistol, and Ghulam Mustafa 25m Rapid Fire Pistol.

Stay tuned to Brandsynario for the latest news and updates!

Pakistan’s First Formula 1 Racing Driver Is On The Way

By
Web Desk
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In a landmark deal, Omni Motorsport Pvt. Ltd. and Z2C Limited have signed a groundbreaking motorsports marketing and media agreement to put Pakistan on the international motorsport map.

As part of the exclusive 3-year deal, Z2C Limited will cover the complete sponsorship, branding, marketing & media rights of the Omni Karting Circuit and its forthcoming kart racing championships, the media rights to which have also been exclusively acquired by Z2C.

“We intend to develop motorsports in Pakistan in the highest professional manner to be an inclusive, safe and fun activity,” said Syed Ovais Naqvi, CEO & managing partner at Omni Motorsport Pvt. Ltd. “We want to grow motorsport in Pakistan both from a recreational and sporting point of view, from a non-existent sport to one that is widely available and accessible for the public irrespective of age, gender or status.”

The Omni Karting Circuit, being developed with $4 million dollars in private equity funding, represents the single largest investment in motorsports in Pakistan.

A multipurpose & multidisciplinary motorsport facility and a high-end leisure destination offering a variety of on-track as well as off-track entertainment activities, it is the first & only international standard karting circuit in the country built to CIK-FIA standards and intended to be the hub of all motorsport activities in Pakistan.

Setting a new standard for karting circuits worldwide the facility blends a state of the art, multi-layout 1.6 KM karting track, high-performance karts, electronic timing systems & high-tech safety equipment, impeccable service, and luxury amenities within a spectacular, safe, and secure setting located in the heart of Karachi adjacent to the Airmen Golf Club & Recreation Park in the Korangi Creek area of Karachi it is easily accessible within 20 minutes from all areas of the city.

“We traditionally tend to take a daring and visionary approach to new opportunities and see a bright future for sports marketing as a new medium to engage with for brands and the corporate sector and look forward to working with advertisers and agencies across the country to grow brand awareness and reach through the Omni Karting Circuit and its endeavors,” said Farhan Khan, CEO of Brainchild Communications Pakistan.

The big picture for Omni Motorsports and Z2C Limited will be to find, train, groom, nurture and groom the racing drivers that will eventually master kart racing and make the well-documented transition to compete in Formula 1 motor racing championships, similar to the career of British racing car driver Sir Lewis Carl Davidson Hamilton.

Google & Kantar Release ‘Journey To Digital’ Research To Shed Light Onto Pakistan’s Online Behavior

By
Web Desk
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Karachi, Thursday July 30, 2021 – Today, for the first time, Google and Kantar shared new research about the digital population in Pakistan. The “Journey to Digital” research outlines how Pakistanis consume the internet and spend their time on digital. The research consisted of 2 stages, comprising 4135 interviews with Pakistanis aged between 15-55 in both urban and rural areas.

Key findings of the research:

● Pakistan’s internet penetration in 2021 is 54%
○ Of these, 76% of Pakistani’s are connected to the internet in the top 3 metros (Karachi, Lahore, Rawalpindi / Islamabad)
○ Overall, 66% of internet users are based in urban areas while 47% are based on rural areas
○ 46% of all Pakistanis access the internet every day
● Males, Gen Z and employees are significantly more likely to be connecting to the internet.
○ Young males are early adopters, accessing the internet more than any other group. They are also keener to try new things, and need the internet for education and work.
● Non-internet users have no means to access the internet and are limited by two key factors:
■ Majority of non-internet users simply don’t have the means to access the internet. They know about the internet but they can’t get onto it because they don’t have an internet enabled device or a reliable internet connection.
■ The second barrier is familiarity—though Pakistan is familiar with the internet as a concept, their understanding is limited. Non-internet users don’t fully understand the potential of the internet, or what it could offer.
● Internet usage surged due to COVID19
○ Before the lockdown, 79% of internet users in urban locations accessed the internet daily, which increased by 10% since lockdowns.

● Google Search and YouTube are among the most used apps in Pakistan
○ YouTube, used by nearly 90% of all internet users, is the most popular app in Pakistan for streaming music and watching video/TV, and 38% Pakistan internet users go to YouTube in the research phase of their shopping journey.
○ Google Search is one of the top 5 apps/websites used in Pakistan and is widely used when researching and purchasing products online as well as travel, for information needs and even entertainment

● eCommerce is a growth opportunity within Pakistan
○ One-third of all internet users in Pakistan have made a purchase online and one-fourth of these shoppers have increased their spending during COVID19 lockdowns

○ The reasons for turning to e-commerce are manifold. 71% of Pakistani shoppers find purchasing products or services online easy while 66% find it convenient. 54% agree that online shopping websites or apps give personalized product recommendations, which is a common ask from shoppers.
○ Currently, penetration is limited, and purchases are mainly driven by food and clothing categories. However, 66% of consumers believe that online shopping is the way forward, and two thirds of Pakistan online shoppers believe that they will buy products or services online post COVID19. Faraz Azhar, Industry Head, Performance, South Asia Frontier Markets, Google explained, “With half of its population on the internet – Pakistan is now online! This is the first time Google and Kantar released a study to understand more about Pakistan’s internet population. But it’s not only about people getting online, this research has uncovered new insights and behaviors that show how COVID is impacting online behavior and the digital opportunities waiting to be unlocked.”

“More people are coming online in Pakistan, creating a great opportunity for eCommerce businesses – if they are ready to seize it. As we see more exploration of the internet beyond social, e-retailers can capture natural cross-category purchasing on its rise, but only if they have first established themselves and their product offering in an online marketplace. Trust is also crucial, so helping customers gain confidence by showing them how easy, convenient and personal the e-shopping experience will be critical to continuing the upward rise of eCommerce in Pakistan”, Leah Westwood, Client Manager, Kantar added.

For more info, tune into Pakistan’s Journey to Digital event at 3PM on July 29th where industry leaders from Google, Kantar, and other companies will share more details about the research and findings.

Pakistani Short Film ‘Mulaqat’ Makes It To Venice Film Festival

By
Lyza Rashid
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pakistani short film venice film festival
Image Source: Instagram

A Pakistani short film has been given the ultimate honour of being screened at the Venice Film Festival. The said film fest is one of the oldest in the world and a Pakistani has just made their mark in it. As the date approaches, let’s learn more about the film and promote it in our own country!

Mulaqat – The Short Film

Mulaqat is the name of the Pakistani short film that made it to the 78th Venice Film Festival. It will have its premiere in September with a star-studded guest list and esteemed judges from around the world. 

pakistani short film venice film festival
Image Source: Instagram

Mulaqat is filmed by Seemab Gul and it stars Parizae Fatima and Hamza Mushtaq. The news about the short film reaching the international stage was shared by Seemab through her Instagram. She wrote, “Sandstorm (ملاقات) will have its world premiere at the 78th Venice Film Festival in the #orrizzonti short films competition”. Surely, it was an incredibly proud and fulfilling moment for her.

 

View this post on Instagram

 

A post shared by Seemab Gul (@seemabg)

The Film Festival at Venice

Gul, obviously, expressed her delight at getting this chance. This is a huge opportunity that allows Gul and her creation to be a part of “cinema history in the oldest film festival in the world!” The Venice Film festival is also regarded as a showcase for Oscar contenders. This year, the world’s oldest film festival is excited to welcome back Hollywood celebrities. The previous year was scaled-down and less opulent as the pandemic was on the rise.

pakistani short film venice film festival
Image Source: Culture Trip

Mulaqat will be competing with Jane Campion’s The Power of the Dog, Pedro Almodovar’s Parallel Mothers and Kristen Stewart’s turn as Princess Diana in Spencer. The 78th Venice Film Festival is expected to be held between 1st and 11th September 2021. It is considered one of the ‘Big Three’ of film festivals alongside Cannes and Berlin. 

The Cast Steps Up On Social Media

One of the cast members, Hamza Mushtaq also took to Instagram to express his gratitude. “Thank you so much for this huge opportunity! Making me a part of this huge project and get to work with such an amazing team! JazakAllah! Proud of the dream team and glad to reach the finishing line!”, said Hamza. The excitement speaks for itself.

 

View this post on Instagram

 

A post shared by HAMZA MUSHTAQ (@hamzamushtaqq)

This year’s festival will host more films and more celebrities. The director Alberto Barbera said that as a result, the quality of the films is higher than usual.

pakistani short film venice film festival
Image Source: Rfl

Moreover, “the line-up featured several films lasting three hours or more, some disturbingly violent scenes and many stories with strong women characters”. According to Alberto, the pandemic has stimulated all this creativity.

Stay tuned to Brandsynario for the latest news and updates.

Players Refuse To Compete Against Israel In Tokyo Olympics 2020

By
Mehak Zehra
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tokyo olympics 2020
Image Source: The Guardian

It takes years of struggle to compete  internationally to get noticed and qualifying for the Olympics. Hence, when someone abandons the chance to perform at the Olympics, it has to be something huge. Tokyo Olympics 2020 has already seen two such instances.

Tokyo Olympics players facing Israeli athlete opt-out 

Two judoka players have, to date, withdrawn from the competition. They chose to not appear for their match. One of these players belongs to Sudan while the other is from Algeria. Both of them were to face an Israeli athlete, named Tohar Butbul. The athlete from Israel is ranked seven in the global ranking. He was able to proceed without having to put in any effort in two matches. Even then, Tohar did not win any medals.

Choosing to not appear for your Olympic competition is a significant issue but the Sudanese and Algerian players let go of the opportunity.

Algerian Athlete Fethi Nourine

Upon asking, Algerian judoka athlete, Fethi Nourine said that he prepared a lot for the Olympics and he was ready to compete but because he was paired with an Israeli, he chose to sit it out. He mentioned his stance on the Israel Gaza conflict saying the Palestinian issue is a much bigger cause. Of course, now that he has revealed himself to be pro-Palestinian, there are going to be consequences; top of the list is him getting his license suspended by the International Judo Federation. They have also suspended the license of Nourine’s coach.

Sudanese Abdurrasool

The other athlete who did not appear for the match was Sudanese. Sudan’s Abdurrasool was also to have a face-off with the same Israeli player. He, too, chose to not appear. Unlike Nourine, he did not specify his reason to be Israel-Gaza conflict. Rather, the statement by the Sudanese team was that Abdurrasool had sustained a shoulder injury. Israel has refused to believe the story.

Some decisions can affect your entire career. Knowing that, you still take that particular decision, shows how solid you are in your beliefs. In the case of the Nourine, the belief was showing support for Palestine.

Stay tuned to Brandsynario for the latest news and updates!

Brand Spectrum Wins “Best Social Media Influencer Campaign” Recognition At Pakistan Digital Awards 2021

By
Web Desk
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Press Release: Brand Spectrum has won the Best Social Media Influencer Campaign recognition from Pakistan Digital Awards 2021 for the NESTLE Raita campaign. Brand Spectrum had last year won Best Social Media Campaign (Instagram) for Nestle Pure Life Active at Pakistan Digital Awards 2020. Pakistan Digital Awards is a prestigious platform that highlights and acknowledges the efforts of the Digital community of Pakistan.

This digitally engaging and visually appealing campaign shed light on the importance of NESTLE Raita, endorsing it as a hero of any meal.  The team launched a holistic Digital Engagement and Influencer Marketing plan incorporating celebrities and social media influencers. The main idea was to project Nestle Raita, as the core ingredient to make your meal better while enhancing its flavor altogether. Various celebrities, influencers, and food groups were engaged to spread the message to the right target audience.

This digital campaign gained maximum attention and became viral. Desired results in terms of reach, impressions, engagements and sales were achieved. Brand narrative was put forward in a creative manner, which helped in generating positive conversations.

Anwar Kabir, Founder, and CEO Brand Spectrum shared his views by saying, ‘We are quite thrilled and deeply honored to receive this award. We take a lot of pride in our team’s efforts in understanding the brand’s needs and curating an a very creative social media influencer communication plan. We are thankful to the brand and communication teams for their trust in our abilities. Looking forward to bringing more such awards home.’

Brand Spectrum, being an Integrated Marketing Services Company, is consistent in providing Digital, Corporate Communication, Influencer, and Experiential Marketing solutions to some of the leading brands of Pakistan delivering solutions based on data-driven insights and a strong focus on brand strategy and creatively engaging outcomes. With the promise of delivering result-oriented campaigns, Brand Spectrum is consistent in helping clients achieve talkability and positive conversations in the digital world.

Sindh Government & JS Bank Launch First COVID-19 Drive Through Vaccination Center In Karachi

By
Web Desk
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Karachi, 26th July, 2021: In collaboration with the Government of Sindh and Deputy Commissioner District South Irshad Ali Sodhar, JS Bank has launched a COVID-19 Drive Through vaccination facility for the country’s largest metropolis namely Karachi.

This initiative between the Sindh Government & JS Bank has seen the establishment of a Drive Through Vaccination facility next to Urban Forest, Block 3, Clifton, Karachi. With six drive-through lanes and the capacity to serve thousands of people per day, the service is free and is being offered between 4 pm – 12 am 7 days a week allowing the public to get vaccinated from the comfort of their cars. Available vaccines include Moderna, Sinovac, CanSino, Pakvac, & Sinopharm.

Barrister Murtaza Wahab, Advisor to Chief Minister – Sindh stated, ‘In Collaboration with the Sindh Government & JS Bank, a COVID-19 vaccination drive-through has been established which will help the nation. I urge everyone to come and get themselves vaccinated and keep themselves safe’.

Basir Shamsie, President and CEO – JS Bank added, ‘JS Bank has always strived to give back to the society in which it operates. As a socially responsible entity, this vaccination drive is a symbol of our commitment to our nation and is our national duty. We are deeply grateful to the Government of Sindh for their support in effective collaboration. We hope that this drive will result in a measurable impact and help the nation combat the disease.’

The ease and convenience of the drive-through center was well-received by the public and long queues of vehicles and people were witnessed at the location.

JS Bank continues to play its due role towards safeguarding the safety and health of the people of Pakistan. The Bank will continue to contribute positively to society at large.

5 Books Every Woman Should Read At least Once

By
Dr. Rida Qamar
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Image Source: entrepreneur

I know women who are avid readers, and then there are those who find it extremely hard to read a book no matter how much they want to. However, whichever category you belong to, the quest to find a book that might touch your life and soul is perplexed. You can read a thousand books, but there will always be that one book that might sweep you off of your feet.

Finding a book that can change your life is difficult, especially when you find it hard to read. However, there is a huge list of books that every woman should read at least once and today; I will be mentioning some of them to make it a little easier for you.

1. Suze Orman – Women & Money

Want to gain financial independence? The book covers everything from the importance of savings to the tips on spending mindfully and all the lessons regarding money which you might not get anywhere else. The book is informative and inspirational, making it the #1 New York Times bestseller, which sold over a million copies. The groundbreaking book discusses the dysfunctional relationship women have with money.

Image source: https://www.amazon.com/

2. To Kill A Mockingbird By Harper Lee

‘You never really understand a person until you consider things from his point of view… Until you climb inside of his skin and walk around in it.’ The international bestseller and the award-winning book discuss human behaviour’s roots from innocence and kindness to cruelty, love and hatred, humour and pathos. The carefully sustained book will take you to the more bottomless pits of emotions.

Image source: https://ncte.org/

3. Love Yourself Like Your Life Depends On It By Kamal Ravikant

‘Self-love is the best love’ is the phrase we often tend to hear, but it is easier said than done. In a society where a woman’s confidence is majorly powered by the number of badges she owns, this book can serve as the best guide. Following the themes of self-love and confidence, this book will help you follow and highlight those patterns that could be holding you back.

Image source: https://tomaslau.com/

4. Luckiest Girl Alive By Jessica Knoll

If you love Gillian Flynn’s Gone Girl, then this is the book for you. You might think Ani FaNelli has it all but wait until dark secrets from Ani’s past threaten to unravel the life and the version of herself she worked so hard to construct.

5 Books Every Woman Should Read At least Once
Image source: https://www.redbookmag.com/

5. Vickie Millazo – Inside Every Woman

Want to take control of your life? This book will help you go up the ladder while juggling your life around and will help you jump-start what you need from your life.

5 Books Every Woman Should Read At least Once
Image source: https://allwomenstalk.com/

Let us know which one of these books you enjoyed in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

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