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Sindh Government & JS Bank Launch First COVID-19 Drive Through Vaccination Center In Karachi

By
Web Desk
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Karachi, 26th July, 2021: In collaboration with the Government of Sindh and Deputy Commissioner District South Irshad Ali Sodhar, JS Bank has launched a COVID-19 Drive Through vaccination facility for the country’s largest metropolis namely Karachi.

This initiative between the Sindh Government & JS Bank has seen the establishment of a Drive Through Vaccination facility next to Urban Forest, Block 3, Clifton, Karachi. With six drive-through lanes and the capacity to serve thousands of people per day, the service is free and is being offered between 4 pm – 12 am 7 days a week allowing the public to get vaccinated from the comfort of their cars. Available vaccines include Moderna, Sinovac, CanSino, Pakvac, & Sinopharm.

Barrister Murtaza Wahab, Advisor to Chief Minister – Sindh stated, ‘In Collaboration with the Sindh Government & JS Bank, a COVID-19 vaccination drive-through has been established which will help the nation. I urge everyone to come and get themselves vaccinated and keep themselves safe’.

Basir Shamsie, President and CEO – JS Bank added, ‘JS Bank has always strived to give back to the society in which it operates. As a socially responsible entity, this vaccination drive is a symbol of our commitment to our nation and is our national duty. We are deeply grateful to the Government of Sindh for their support in effective collaboration. We hope that this drive will result in a measurable impact and help the nation combat the disease.’

The ease and convenience of the drive-through center was well-received by the public and long queues of vehicles and people were witnessed at the location.

JS Bank continues to play its due role towards safeguarding the safety and health of the people of Pakistan. The Bank will continue to contribute positively to society at large.

5 Books Every Woman Should Read At least Once

By
Dr. Rida Qamar
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Image Source: entrepreneur

I know women who are avid readers, and then there are those who find it extremely hard to read a book no matter how much they want to. However, whichever category you belong to, the quest to find a book that might touch your life and soul is perplexed. You can read a thousand books, but there will always be that one book that might sweep you off of your feet.

Finding a book that can change your life is difficult, especially when you find it hard to read. However, there is a huge list of books that every woman should read at least once and today; I will be mentioning some of them to make it a little easier for you.

1. Suze Orman – Women & Money

Want to gain financial independence? The book covers everything from the importance of savings to the tips on spending mindfully and all the lessons regarding money which you might not get anywhere else. The book is informative and inspirational, making it the #1 New York Times bestseller, which sold over a million copies. The groundbreaking book discusses the dysfunctional relationship women have with money.

Image source: https://www.amazon.com/

2. To Kill A Mockingbird By Harper Lee

‘You never really understand a person until you consider things from his point of view… Until you climb inside of his skin and walk around in it.’ The international bestseller and the award-winning book discuss human behaviour’s roots from innocence and kindness to cruelty, love and hatred, humour and pathos. The carefully sustained book will take you to the more bottomless pits of emotions.

Image source: https://ncte.org/

3. Love Yourself Like Your Life Depends On It By Kamal Ravikant

‘Self-love is the best love’ is the phrase we often tend to hear, but it is easier said than done. In a society where a woman’s confidence is majorly powered by the number of badges she owns, this book can serve as the best guide. Following the themes of self-love and confidence, this book will help you follow and highlight those patterns that could be holding you back.

Image source: https://tomaslau.com/

4. Luckiest Girl Alive By Jessica Knoll

If you love Gillian Flynn’s Gone Girl, then this is the book for you. You might think Ani FaNelli has it all but wait until dark secrets from Ani’s past threaten to unravel the life and the version of herself she worked so hard to construct.

5 Books Every Woman Should Read At least Once
Image source: https://www.redbookmag.com/

5. Vickie Millazo – Inside Every Woman

Want to take control of your life? This book will help you go up the ladder while juggling your life around and will help you jump-start what you need from your life.

5 Books Every Woman Should Read At least Once
Image source: https://allwomenstalk.com/

Let us know which one of these books you enjoyed in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Yasir Hussain Posts His Baby’s Picture & Teases Fans With Sarcasm

By
Lyza Rashid
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yasir hussain baby sarcasm
Image Source: Instagram

Yasir Hussain is known for his witty replies and sense of humour. After the couple got blessed with a baby boy, the posts that he has been rolling out are equally as funny. Now, he’s posted another teaser trailer of Kabir Hussain and the caption is loaded with sarcasm.

Kabir Hussain’s Gifts

The couple named their child Kabir Hussain and this baby has many fans already. Just a few days after being born, the phupo of the child has gifted him a gold ring! Yasir Hussain picked up on that and decided to pen a humorous and witty caption for his social media.

 

View this post on Instagram

 

A post shared by Yasir Hussain (@yasir.hussain131)

He goes on to talk about how there are two things amiss in this picture. Firstly, that Kabir Hussain is a man and is wearing gold. That’s haram. Where is the haram brigade? Secondly, Kabir Hussain is wearing pink despite being a man! How is this possible? All these are jokes and very well-played ones. However, not everyone understands sarcasm.

Read more: Nadeem Baig’s Statement Against Yasir Hussain Sparks Another Controversy

The Netizens Engagement

The comment section was full of laughing emojis and hearts. Many people were able to detect the sarcasm in Yasir Hussain’s posts for his son. However, others were unable to. It’s hilarious to see people’s serious replies to the caption too.

yasir hussain baby sarcasm
Image Source: Instagram

The serious party:

yasir hussain baby sarcasm
Image Source: Instagram
yasir hussain baby sarcasm
Image Source: Instagram

‘You Can’t See Me’ Kabir Hussain Version

Those who are familiar with wrestling will know about John Cena. The legendary WWE wrestler had a famous tagline to him ‘you can’t see me. This has always been associated with him and has often made him the butt of the jokes too. Now, it appears Iqra Aziz and Yasir Hussain are making this out for their child.

 

View this post on Instagram

 

A post shared by Yasir Hussain (@yasir.hussain131)

 

View this post on Instagram

 

A post shared by Yasir Hussain (@yasir.hussain131)

The couple keeps posting hand or feet pictures of the baby. People just want to see the face already! As a result of this, many also commented beneath this picture.

Iqra Aziz and Yasir Hussain’s Love Story

Everybody still remembers the awards function when Yasir Hussain proposed to Iqra Aziz.  The two had matching outfits that day courtesy of Ali Xeeshan and looked like a power couple in black and white. The two have come a long way since then after their controversial proposal!

yasir hussain baby sarcasm
Image Source: Dunya News

They have started a new chapter of their life together full of love, warmth and a lot of sleepless nights. We’re excitedly waiting for the day they decide to introduce Kabir Hussain to the world. We hope there are more sarcastic and funny posts coming soon.

Stay tuned to Brandsynario for the latest news and updates.

This Marketing Stunt By Netflix Has Scared The Heart Out Of People

By
Lyza Rashid
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netflix promote movie stunt horror movie
Image Source: AdWeek

Netflix outdid itself with a marketing stunt in Italy that scared the heart out of many people walking by. The outdoor advertisement brought a horror movie out onto the streets of Milan as a way to promote the latest horror movie on Netflix. A Classic Horror Story, now on Netflix, and if you’re in Milan, now also on your streets!

netflix promote movie stunt horror movie
Image Source: AdWeek

Promoting Movie By Scaring People

Netflix orchestrated a stunt to scare the public in Milan as part of a plan to promote a movie. This horror stunt was pulled off to promote its new Italian film A Classic Horror Story. However, not everyone will agree this was a great marketing technique.

netflix promote movie stunt horror movie
Image Source: PNG Item

The movie was released on Netflix on July 14 and is directed by Roberto De Feo and Paolo Strippoli. The film features five carpoolers who get into an accident in the middle of nowhere. To find shelter, they find an old wooden house that is home to a cult. We all know how it goes from there. Netflix has a theme going on for its site and it’s not hot girl summer. It’s ‘Summer of Horror’ and this movie is the latest addition to that theme. 

Read more: 6 Netflix Shows Pakistanis Are Anxiously Waiting For

The Stunt To Frighten Passerby’s

The stunt was devised in collaboration with Publicis Italy and was set up in Milan. It basically had a long LCD screen featuring a mysterious cloaked figure that followed anyone who walked by it. Just when the figure would disappear and people would think it was an ad, it appeared in front of them. There have been videos showing people’s reactions to it and it’s not pleasant!

The video also asks, “The good thing about watching a horror movie is knowing it is just a film, but what happens if fear becomes reality?”. The movie produced by Publicis Italy banks on the public’s fear of strangers. It wants to tell people to be grateful that demonic horrors are only a part of fiction. That is why, the video ends with the statement “Only on Netflix, luckily.”

netflix promote movie stunt horror movie
Image Source: The Drum

Coming Soon and Why

Netflix has been showing a consistent decline in the rate of subscription for its streaming services. In the previous year, as a result of the pandemic, the subscription shot up. However, now the vaccinated squad is always ready to go out for entertainment. Is the mega streaming giant going to be experiencing a decline in the coming months? Only time for tell.

For now, it’s all about outdoor stunts for Netflix.

Stay tuned to Brandsynario for the latest news and updates.

PMD Calls Yesterday Cloudburst In Islamabad “Normal Monsoon Rain”

By
Mehak Zehra
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cloudburst in islamabad
Image Source: Twitter

[July 29th, 2021]: The cloudburst in Islamabad that led to flash floods and left two people dead was not really a cloudburst, according to the Pakistan Meteorological Department (PMD). They said that the rain spell in Islamabad was due to the monsoon.

Image Source: MSN

In talks with a local news channel, PMD said that receiving this amount (123 mm) of rain is normal during the monsoon. Moreover, they have also said that Islamabad should expect this intense rainfall in the future as well.

[July 28th, 2021]: Floods and disasters as a consequence of rain is a common phenomenon for Karachi. But seeing it in Islamabad, the well-kept, federal capital of Pakistan, is just unimaginable. The cloudburst in Islamabad, on July 28, 2021, led to the most horrifying videos surfacing on the internet today.

Cloudburst in Islamabad

The name cloudburst comes from the archaic idea that clouds are solid bodies containing water. In reality, however, this happens in deserts or mountainous areas when there is a violent uprush of warm air. Consequently, the rising air prevents the condensing raindrops from falling. As a result, one witnesses heavy rain in concentrated areas.

On the morning of 28th July, Islamabad experienced a cloudburst that affected only two sectors but the damage is extremely horrible. The worst affected areas were E-11 and D-12.

Videos from Islamabad

The videos show how heavy rain is increasing the water level in rivers and dams.

It seems that rain fell heavily that it even swept the road away.

Karachi is used to such scenes, but Islamabad is known for being clean. With the rushing flood that brought the waste from all over to the main streets, it must be traumatic for the Islamabadis.

Islamabad was designed in a way to account for most situations. It seems situations like this cloudburst was also included in it because the water was quick to drain out. However, the new societies surrounding Islamabad are not designed the same way. The water won’t drain out on its own in those areas.

Seeing these videos, we just hope no one was out on the streets as the water was sweeping along roads’ debris and cars.

One cannot even begin to imagine what the after-rain image of this would look like.

While these were horrifying videos, we can not discount the fact that the city in question is Islamabad. Measures will quickly be taken to make it clean and beautiful again. Meanwhile, Karachi has still not properly recovered from even the last year’s rains.

Stay tuned to Brandsynario for the latest news and updates!

“Speed Past Power” In Pursuit Of Extreme Performance With New POCO X3 GT

By
Web Desk
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Pakistan, 28th July, 2021 – POCO, a popular technology brand among the world’s young techies, today announced to global debut of POCO X3 GT, a performance speedster designated for entertainment and mobile gaming. It will be available soon in multiple regions, including Southeast Asia, Middle East, Latin America and Africa.

Starting at 59,999 PKR POCO X3 GT boasts a MediaTek Dimensity 1100 chip with Dual 5G SIM, 120Hz DynamicSwitch DotDisplay, a high-resolution 64MP triple camera, and—for the first time ever on POCO smartphones—67W Turbo Charging technology to rapidly charge its 5000mAh(typ) high-density battery. Plus, POCO X3 GT is built tough, with Corning® Gorilla® Glass Victus™ prevents most scratches and cracks.

“X series is one of POCO Global’s three available product series, and it’s gaining massive popularity. As of now, we’ve shipped more than 8.8 million* POCO X-series phones globally with our two X models, POCO X3 Pro and POCO X3 NFC,” said Kevin Qiu, Head of POCO Global. “And we’re excited to continue delivering on our customers’ expectations with POCO X3 GT, a true powerhouse capable of the demanding mobile gaming and flagship entertainment experience.”

Extreme performance powered by Mediatek Dimensity 1100

POCO X3 GT introduces multiple POCO X-series firsts. Under the hood, POCO X3 GT is a beast that’s equipped with MediaTek’s flagship-level Dimensity 1100 5G chipset. Dimensity 1100 stands out to deliver a faster CPU and better connectivity. This is developed on the back of a 6nm chipset, the first POCO smartphone equipped with this power-efficient flagship process technology. Power up a favorite game and be blown away by the leap in speed and efficiency. POCO X3 GT operates on the latest four powerful Arm Cortex-A78 cores at up to 2.6GHz, and four Arm Cortex-A55 efficiency cores. This CPU architecture, combined with an improved nine-core Arm Mali-G77 GPU running at 836MHz, brings more high-fidelity gaming to the device. Plus, you’re well connected with an integrated 5G** modem, dual SIM card slots, and WiFi 6 support.

Meanwhile, POCO X3 GT remains cool throughout thanks to LiquidCool Technology 2.0, the flagship-level liquid cooling that ensures long-lasting performance. To top this off, UFS 3.1’s blazing fast performance makes accessing and saving files lightning fast, so you can do more and do it faster.

Experience immersive entertainment without interruption

The first POCO phone to feature 67W Turbo Charging, charging from 0% to 100% in only 42 minutes**, POCO X3 GT is designed to endure and react to the most demanding content. Its massive 5000mAh (typ) battery, keeps users powered all day, while its high-end display with flagship-level 120Hz refresh rate and 240Hz touch sampling rate makes POCO X3 GT highly responsive so users will never miss a beat. DynamicSwitch*** from 30Hz to 120Hz intelligently adjusts refresh rate to match the needs of each content, largely optimizing power consumption.

POCO X3 GT has been tested to perform reliably even in high temperatures, while its display is Corning® Gorilla® Glass Victus™ – a leading display material that’s highly resistant to drops and scratches and arriving for the first time in a POCO phone.

To enhance user experience, POCO X3 GT comes with practical features users will enjoy day-to-day, such as multifunctional NFC**** and the flagship-level X-axis linear motor for a better haptic experience with every vibration of the device.

Playback breathtaking footage captured by 64MP Triple Camera

POCO X3 GT’s cutting-edge features come together and shine through its versatile 64MP triple camera, including a 64MP main camera, 8MP ultra-wide camera, and 2MP macro camera. With this set up, capture not just Pro Time-Lapse shots and select the best shots from a burst of photos with AI Shutters, but also shoot like a pro with ample video recording features that’ll empower users with tools to rival the look and feel achieved by professional vloggers. These include real-time bokeh video, while HDR video recording on both the front and rear cameras can capture a wide range of colors and depth. Once that perfect shot is recorded, one of 8 cinematic movie filters can be applied, or users can select from one of five vlog templates.

When viewing their favorite entertainment formats, users will be mesmerized by realistic stereo sound. Flagship-level dual speakers certified by Dolby Atmos® offer an immersive audio-visual experience.

Upgrade your style with three premium colors

POCO X3 GT has been freshly designed to showcase a more refined, premium look. The rounded edges and lightweight design, weighing only 193g with a thickness of 8.9mm, offers a comfortable grip. POCO X3 GT is available in three stylish color- Stargaze Black provides a classic glossy finish, while Cloud White and Wave Blue give a dash of personality in contemporary design.

POCO X3 GT will be available in two variants, 8GB+128GB and 8GB+256GB, and will be available for purchase on 28th July, 2021 from Mistore.pk, Daraz.pk and Airkart.

8GB+128GB: Recommended retail price at 59,999 PKR on Mistore, Daraz and Airkart (online exclusive).

8GB+256GB: Recommended retail price at 65,999 PKR available both online and offline.

POCO X3 GT 8GB+ 128GB variant will be available for purchase at an early bird price of 57,999 from 28th July 7 pm onwards on first come first serve basis via Mistore, Daraz and Airkart.*****

Please refer to po.co for product availability and detailed sales information in your region.

For product photos refer to the link here: POCO X3 GT product photos

For the product one-pager refer to the link here: POCO X3 GT one pager

*POCO internal data as of July 2021

**5G connectivity varies based on region availability and local operator support.

***DynamicSwitch: 30Hz/48Hz/50Hz/60Hz/90Hz/120Hz

****NFC functions may vary in some markets.

*****Early bird price and duration varies on different sales platforms.

Bdigital Sweeps 5 Awards At PDA – Pakistan Digital Awards 2021

By
Web Desk
-

7-28-2021 – BDigital, a subsidiary of Blitz Advertising Pvt. Ltd. has successfully won 5 digital Awards at the Pakistan Digital Awards at Karachi, 17th of July 2021.

With a consistent track record at PDA since 2019, winning comes naturally to team BDigital. What makes it more interesting this year is the number of awards the team bagged at the Pakistan Digital Awards 2021!

With 5 glorious wins, BDigital won every award that would make its brands, partners, and team proud.

2nd year in a row winning the “Best Digital Campaign of the Year” award, is a testament to the team’s ability to craft strategies & propagating plans with full effectiveness & efficiency. Best Digital Campaign of the year award was won by #BlitzAdvertizing for its favorite brand, the one & only “Jazz” – Nation’s largest Telco. Congratulating the brand, agency & all partners for this astounding WIN. To add to the win, Jazz also received the “Gamification Award”, due credit goes to all the partners strategizing, propagating and effectively delivering the desired results.

BDigital also scored the “Best Digital Campaign of the Year (TikTok)” for Sarsabz (Fatima Fertilizer) for the Salam Kissan Campaign, which was also the winner of Best Digital Campaign of the year 2020. Both, agency & the brand aims to make the #SalamKissan narrative bigger & better YOY, till the campaign translates into real benefits resulting through gradual policy shifts for the farmers of the country.

Golden Pearl which is another long-standing relationship in BDigital Portfolio, bagged an award for “Best Digital Video Creators for the show; “Hello! Mira Sethi” is a star-studded show where celebrities talk about their personal lives & vulnerabilities and connect with the audience in their most real forms.  Big Shout out to Team Golden Pearl, WatchNa Productions & BDigital for the success!

Last but not the least, BDigital’s homegrown platform BSports.pk won the “Best Online Streaming” award for a second time (2019,2021), for providing Pakistan it’s go-to sports streaming website/channel airing all the greatest sports events ranging from PSL to Kabbadi to KPL and alot more.

Awards were received by Zohaib Hisam, Mehvish Mumtaz, Bilal Chugtai & Haider Jamil from BDigital.

Mr.  Ahsen Idris, CEO Blitz Advertising congratulated the team and stated, “In a year when things were difficult and businesses were trying to come up with new ways to not only remain operational but also efficient, it’s a great display of brilliance from the team & brands to bag an all-time highest number of awards for Blitz”.

While speaking about multiple successes in a single night, Zohiab Hisam, Chief of Digital Operations (Blitz Group) said:

https://www.facebook.com/watch/?v=364057561776051

Head of Digital, Mr. Bilal Chugtai congratulated the team and PDA in his style

https://www.facebook.com/1801531750170657/posts/3114986962158456/

BDigital’s Head of Client Relations, Mehvish Mumtaz sheds light on how the team is full of potential & digital is the way forward

https://www.facebook.com/1801531750170657/posts/3112492025741283/

The Pakistan Digital Awards are an independent entity co-founded by Ashifa Paracha, active since 2016. It comprises of an independent set of Jury members selected from across industry-relevant verticals, and is the only homegrown awards event for digital in Pakistan that is digital specific, and is not endorsed by or affiliated with any media entities. With more and more participation from top agencies and brands year on year, PDA has become the go-to annual event for all things digital in Pakistan.

This Pakistani Ad Uses ‘Brown Bags’ To Address Major Society Taboos

By
Lyza Rashid
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ad brown bag taboos
Image Source: Brandsynario

KhairKhwah’s latest advertisement offers food for thought. It is an incredible initiative being taken for the betterment of our society. What comes to mind when you think of the brown bag? Surely, family planning and menstruation. Well, are you ready to break free of the brown bag and society taboos?

The Notorious Brown Bag

The Khaki Lafafa or brown bag is infamous in Pakistan. It is used and given to cover up ‘taboo’ topics. To “protect” society, but from what? From essential products and items that actually benefit society?

ad brown bag taboos
Image Source: Mosiki

The brown bag is used in our society when purchasing sanitary napkins or items. It is also used to cover up contraceptives if someone purchases them. That is precisely what KhairKhwah is trying to break out of and encouraging others to do so. What the brown bag does is that it hides items that are not a harm to society. By constantly covering them behind the khaki bag, we increase the shame surrounding the items and relevant topics. 

Read more: This French Campaign Highlights A Taboo In The Most Impactful Way

KhairKhwah’s Movement

KhairKhwah was building up hype for its advertisement by following an interesting tagline. Their tagline said: “Soch ko Khaaki Lafafe se azad karo, baat karo”. To further amplify this movement, they plastered relevant pictures on their social media campaigns. Men and women, with brown bags, on their heads, were bound to raise a few eyebrows.

Their ad, when released, made sense and it was much-needed. The ad shows people putting brown bags on their heads each time someone goes against the grain. A wife wants to talk about family planning? The husband and mother-in-law put a brown bag on their head. A man wants to purchase a contraceptive? The other men in line put the bag on their heads.

ad brown bag taboos
Image Source: Facebook

Watch The Ad Here

https://www.facebook.com/KhairkhwahPK/posts/364296328649756

The Message Imparted

In essence, KhairKhwah’s ad aims to show us that our society at large is stuck with the brown bag mentality. That things that offer betterment to the society or are simply neutral, must be hushed. KhairKhwah says if you do not talk about it, how will you know about it?

Family planning and menstruation cycles are not a sin. When we break the silence on them, only then can we progress to build a healthy society. Talking about these topics would only serve to dispel myths that also harm many in our society. It’s 2021, it’s time to move past societal taboos that only set us backwards.

Stay tuned to Brandsynario for the latest news and updates.

Pakistan Breaks Record Of Car Loans In Fiscal Year 2021

By
Usman
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car loans hit record high in pakistan
Image Source: financialexpress.com

The new auto policy has certainly made changes in the whole ecosystem. Up until a few months ago, car prices were touching the sky. A person could not even think to buy an affordable vehicle. However, since the policy has gone into effect, there has been a major shift. People now want to own and drive their own cars. To do that, many have taken out cars on loans. This, on its own, has proven to be fruitful for everyone.

If we take a look at prices today, we might be taken aback a bit. Apart from that, buyers now have a wide range of vehicles to select from. Not only is this bringing a lot of competition to market, but it also opens up a lot of opportunities. People want to move away from the standard brands that have been in Pakistan for years. Now, brands like KIA and Proton are on their way to the top. So, what is all this news about a new record being set?

car loans increased in fiscal year 2021
Image Source: pakistangulfeconomist.com

Car Loans And A New Record

It seems that Pakistan has broken a record of car loans. Since the interest rate has gone down from 12.5 percent to 7 percent, people have become more attentive to buying a car. Many want to drive and own them and they are getting cars out on loans. So, these car loans have hit a record high of Rs.308 billion. We are talking about the fiscal year 2021. This is a jump of nearly Rs.97 billion from the Rs.211 billion last year. The auto policy is making an immense impact on the market.

Additionally, there has been a decrease in the import of used cars. Instead, people are going for local more. You can get a local car at a much lower price rate than an imported one. It is all part of the scheme to promote the auto industry in Pakistan and make sure it rises high. The CEO of Indus Motor company has also said that the next 6 months will be quite good in terms of car sales.

Pakistan Evolving Further

Roshan Apni Car for overseas Pakistanis has many people on it with a Roshan Digital Account (RDA). The inflow of deposits under RDA has increased from $418 Million to $1.5 billion. This is yet another huge gap that has been filled on account of the new auto policy. It has also been reported that people who could not go abroad due to Covid-19 have also purchased locally assembled vehicles.

Additionally, it seems that auto financing in total car sales has doubled from 20 percent to 40 percent since two years ago. There are certainly a lot of changes coming about as Pakistan enters into the second half of 2021. Let us see what else is in store.

car loans see a rise from last year
Image Source: sc.com

Stay tuned for more from Brandsynario!

Govt Approves Pakistan’s First-Ever Digital Media Advertisement Policy 2021

By
Lyza Rashid
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Image Source: Trends 4 Friends

The government of Pakistan is making strides in the digital realm. The latest development shows that our digital landscape is changing for the better. The first-ever digital advertisement policy has been approved, it’s a milestone worth celebrating!

The Low Down

On Tuesday, the federal cabinet approved the country’s first-ever government’s Digital Advertisement Policy 2021. As a result of this policy, all advertisements will be made digital without compromising on transparency.

The Federal Information Minister Fawad Chaudhry was the one to announce it. This policy was announced while addressing a press conference after the cabinet meeting chaired by Prime Minister Imran Khan.

The Details of The Policy

The main objective of the policy is to provide a larger framework for Government advertisements and communications. As they are of immense importance, they must be more effective. In order to inform and spread awareness among the masses on the issues of public importance/interest now print, electronic, social, digital, new, and allied media will be utilised.

government first-ever digital advertisement policy
Image Source: ARY News

The minister also said that we have made history by having zero payments pending against the government’s advertisements. As the first step after this policy, the Press Information Department will be shifted to a digital format and become paperless. Doesn’t this sound like the future? Fawad Chaudhry also said that the government would now also sanction advertisements to the digital media.

The Policy in The Making

Fawad Chaudhry said he wrote a letter to the Finance Minister in 2018. He informed them that Rs. 3-4 billion was spent on digital ads then which has now increased to Rs.25 billion. He was encouraging them to look towards digital advertisements.

government first-ever digital advertisement policy
Image Source: Business Recorder

Back in March, the Ministry announced its intention to introduce a Digital Media Advertising Policy when the portfolio of information ministry was held by Shibli Faraz. This decision was taken because of the growing influence of social media. Th number of Pakistan’s daily internet users is also constantly growing and are not expected to slow down. 

The Premier’s Briefing

As such, the Prime Minister was then briefed on this topic to set the wheels in motion.

government first-ever digital advertisement policy
Image Source: Dawn

The premier was briefed that currently there are 93 million internet users in Pakistan only. That makes over 45 million social media users and the number is exponentially growing. Keeping this trend in mind, the transfer of public sector advertisements to digital media was proposed.

Prior to this policy, there was no mechanism in place for Digital Media Advertisement at the level of the federal government.

Stay tuned to Brandsynario for the latest news and updates.

Maya Ali’s Birthday Celebrations Go Viral & Netizens Are Furious

By
Lyza Rashid
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Image Source: Instagram

Maya Ali celebrated becoming a year wiser with friends and family at a huge birthday bash. It was a one of a kind birthday party with the theme being Holi. However, while it may have been a blast for the invitees and the host, netizens are not all too happy with the culture that is brewing in Pakistan.

Maya Ali’s Birthday Party

 

View this post on Instagram

 

A post shared by Celebrity look (@celebonsacreen)

It appears the theme was Holi. Maya Ali was dressed in a white chikan outfit paired with a bright and beautiful chunri dupatta. She accessorised her outfit with some jhumkas and minimal makeup and looked amazing. All the party guests also got the memo: they were all dressed in white, leaving the party to put the colour in their clothes. This was the star’s 32nd birthday and she celebrated it like there was no tomorrow.

Read more: Pakistanis Have An Advice For Maya Ali And Bilal Ashraf

 

View this post on Instagram

 

A post shared by Entertainment Popcorn (@ent_popcorn)

It seemed like a mega birthday bash which was incredibly fun for everyone. Coloured smoke cans and water guns plus holi colours were giving the party its own vibe. Maya Ali’s cake was also just as colourful and pretty.

 

View this post on Instagram

 

A post shared by Saira_creates’s blogs (@saira_create)

 

maya ali birthday celebrations go viral
Image Source: Twitter

The Netizen Brigade

However, one can not expect the netizen brigade to be happy with such footage. When the party videos and pictures started leaking out on social media, the rage was triggered. Especially because the theme of the birthday party was Holi. People were simply triggered. Here’s what people said in the comments:

maya ali birthday celebrations go viral
Image Source: Instagram
maya ali birthday celebrations go viral
Image Source: Instagram

The Theme of The Party

The party’s theme was holi. That made many people upset because it is an Indian custom and tradition. Why are we, as Pakistanis, promoting their culture and traditions? Do we not have something to celebrate of our own? This was the general viewpoint of netizens.

However, it is important to question whether a simple party’s theme can inculcate a practice in our culture. Just because Maya Ali and her guests played Holi for a day, without even knowing about its religious roots, they will not become Indians or Hindus. One’s faith and identity should never be so frail.

Should Celebrities Keep The Private, Private?

maya ali birthday celebrations go viral
Image Source: Twitter

By now, we’re sure all celebrities are aware of how the netizens receive certain things. It is then a point to be noted— why keep showing them this then? You celebrated your birthday, great! It’s not very difficult to keep the images and videos hidden. Simply take the phones of the guests at the start of the party. This could be a win-win situation for sure.

Stay tuned to Brandsynario for the latest news and updates.

“Culprit responsible for rape, not provocatively dressed women”, says PM

By
Lyza Rashid
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imran khan culprit blamed rape
Image Source: Scroll.in

Disclaimer: This article contains mention of rape which may be distressing to some readers.

In a recent interview with an international host, Prime Minister Imran Khan takes a leap forward in terms of his views on rape. 

Imran Khan’s Views on Rape

imran khan culprit blamed rape
Image Source: Instagram

In an interview with Judy Woodruff of Newshour, the Prime Minister was cornered on his views on rape. Woodruff begins the question by asking that in a recent interview, “You put some blame for the rape on the women. Is the women’s clothing responsible for rape?” asked Woodruff. To this, the Prime Minister said straight up “only the rapist is responsible for the rape.” 

Read more: US Cannot Affect Their [Zahir Jaffer’s] Release” – US Embassy

He reiterates this a few times and emphasis his anti-victim blaming stance. “Let’s be clear about that,” he says as he assures the host and the people watching, the rapist is responsible for the rape. Never the woman or her clothes. Prime Minister also says, “no matter how provocative the woman is”, the only one responsible is the perpetrator.

Here Is The Clip

Clarifying His Stance

Previously in an interview, Imran Khan’s statements were that when women dress scantily, men will react unless they’re robots. 

imran khan culprit blamed rape
Image Source: YouTube

However, now Imran Khan has clarified his stance. He believes that his words were deliberately taken out of context.

Read more: Acquaintance Of Zahir Jaffer Reveals Horrifying Details About Him

Pakistan’s Growing Sex Crimes

imran khan culprit blamed rape
Image Source: Al Jazeera

White Ribbon is an organisation that works on women’s rights and protection. According to White Ribbon, 13 women are murdered in Pakistan in the name of honour every day. The statistics that show Pakistan’s level of safety for women are horrifying. Pakistan is also 164th on the list of 167 countries ranked according to women’s safety and protection.

Facts speak for themselves when people will not. Currently, the increase of sex crimes and violence against women is an epidemic on the rise.

Stay tuned to Brandsynario for the latest news and updates.

HEC & USAID Providing Scholarship Opportunities For Female Students

By
Mehak Zehra
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Sister2Sister HEC
Image Source: Brookings Institutions

Higher Education Commission (HEC) and United States Agency for International Development (USAID) are working together on an interesting issue. They are collaborating to provide scholarship opportunities focused on female students. This merit and need-based scholarship is much-needed in a place where women do not get much chance to further their education.

In a country where masses have to ensure criminals are prosecuted by trending them on social media, this is a major achievement by HEC. Now, women can study at full scholarship in some of the best institutes of Pakistan through this step.

Eligibility Criteria

The scholarship is eligible for the female population who have already applied and secured admission in the specified 30 Pakistani universities. These universities are from both, public and private sectors.

The programs this opportunity funds money for are specified disciplines within Master’s/ MBA’s/ MS/ MPhil/ Education degrees.

Read more: HEC Pakistan Launches E-Katchehri To Accommodate Pakistanis

Scholarship Coverage

The scholarship covers the entire tuition fee, book allowance, boardings and lodgings, transportations, and other academic costs.

The Universities you can study at:

USAID HEC
Image Source: Twitter

Ineligibility

If you have studied in Associate Degree programs or two-year-long Bachelors degrees, then you will not be eligible for the scholarship. Moreover, if you applied for a university on the basis of self-sustain, self-support, or self-finance, that too makes you ineligible for the scholarship.

In the clauses of ineligibility, you will also find evening programs with a high fee structure. Students already availing another grant will be excluded as well.

Of course, seeing an opportunity only for women triggered a number of Pakistani men who question gender equality in this case.

They could have been right having the initial non-gender-focused scholarships gotten an equal ratio of male and female. However, we need to understand that in this society, education, in general, is not feasible for women. So, steps like these are necessary.

Stay tuned to Brandsynario for the latest news and updates!

Google Is Working On “Switch To Android” App For iOS Users

By
Usman
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Image Source: Gizbot

While there are ways to transfer your data from an iPhone to an Android phone, it may not always be a sufficient one. Using Google drive gives you limited storage and can be quite a hassle if the data is a lot. To make it easier for iPhone users, the application in development is called ‘Switch to Android’. Under this, iPhone users can rest easy knowing that none of their data will be lost in the phone switch.

iPhone and Android transfer applications
Image Source: cnet.com

iPhone And A New App

Due to this new upcoming application, iPhone users will be able to shift to an Android phone with all their data intact. One would not have to spend hours trying to figure out how to transfer the data. To use this application requires some steps. After those are done, your data can successfully be retrieved in the Android one. They are,

  • Download the ‘Switch to Android’ application from the store
  • Enter into your Wi-Fi settings.
  • Connect to Network^1 and enter Password^2

While this may not explain a lot, Google intends to release more details soon. We all know that Apple also made such an application for Android users. One can use that application to move their Android data to an iPhone. Now, Google has become to one to make an application that reciprocates the transfer.

Read more: This New Android App Lets Users Test Their Phone’s Water Resistance

Transferring Data

Soon, the transfer method will be added to the Google framework and the public will be able to use it. We hope that it does well on the market and helps a lot of iPhone users to transfer their data. We don’t want angry customers having complaints of lost data. It can be quite devastating to lose any form of pictures or media when you get a new phone.

Right now, the application is still under development so you won’t find the official version anywhere. However, one can imagine that the application will appear in the store sooner than later.

iPhone and apple users get new app
Image Source: gsmarena.com

Stay tuned for more from Brandsynario!

Ghandhara Nissan Is Going To Launch An SUV To Pakistan Soon

By
Usman
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ghandhara nissan launching suv soon
Image Source: chinapev.com

Automobile brands are increasing in Pakistan day by day. Despite the change in world economy due to the virus, the industry is booming. It is said that automobile sales have been at an all-time high in 2020-2021. Many brands have had a lot of success in selling their newest vehicles. Now, with the new auto policy on the market, a lot of vehicle prices have changed. Ghandhara Nissan wants to seize this opportunity.

Ghandhara Nissan is one of the most successful brands out there. They don’t think about bad reputations when it comes to vehicles. The vehicles specifications are so impressive, they speak for themselves and the company wants to make sure they reside among the top champions of the industry before the year is up. In light of that, they have decided to release a new SUV. It may just be seen in Pakistan soon!

nissan and new suv release
Image Source: youtube.com

Ghandhara Nissan And The SUV

According to sources, Nissan had Sedans planned for release too. However, they saw that the SUV market in Pakistan is quite high. Many people are going for them because of the comfort, space, and lifespan. You can expect an SUV to last for more than a couple of years before you decide to change it. There is no doubt that these vehicles are made with robust parts and enhanced capabilities.

The SUV that Ghandhara Nissan plans to launch goes by the name Chery Tiggo 8. One of the most outstanding features of the vehicle is the specifications. Not only is it fit for the whole family, one can easily take it out on long drives without a worry. You don’t have to think about having a bad back when you are done driving this on the long route. Due to the new auto policy, Ghandhara Nissan believes that it will be a good measure and benefit to introducing this SUV.

Some More Details

According to sources, the company intends to release the SUV in September. That is less than two months away and we can barely wait to see it! When it comes to the price, this vehicle might just step ahead of many others in the same region. Since it is an SUV, a hefty investment could be expected but it is not as high as one would imagine. The vehicle is said to be sold within the bracket of Rs.4 million to Rs4.5 million.

This seems like it could be quite a bargain to get this vehicle. One is getting a whole lot of premium SUV features at such a price. Maybe we get to see more and more people buying this vehicle as it hits the streets of Pakistan soon.

chery tiggo by Ghandhara Nissan
Image Source: autovehicle.info

Stay tuned for more from Brandsynario!

6 Netflix Shows Pakistanis Are Anxiously Waiting For

By
Mehak Zehra
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Netflix seasons
Image Source: Tom's Guide

Even though we have seen many entertainment platforms emerge, Netflix is still amongst the preferred ones. It has some of the best collections of TV shows. Apart from Netflix shows, you can also find movies from almost every region in the world.

Today, however, we are not going to focus on the movies but on the seasons. The Netflix way of launching seasons is that most of the time it releases all episodes in one day and takes its sweet time with the next season, so the wait is even more cruciating. Which Netflix shows are currently putting us Pakistanis through that? Let’s list them down, shall we?

1. Money Heist

The Spanish show, Money Heist became all the rage worldwide ever since it hit Netflix. Probably because you get to see one heist in two seasons and you get to relate to every criminal.

After much wait, we will finally be able to watch season 5 at the beginning of September. Until then, Netflix continues to tease us.

2. The Witcher

The Witcher features Henry Cavill in the role of the Witcher who, himself, is only half-human and goes around hunting beasts. Much awaited season 2 is in its post-production phase. If Netflix is not met with delays, The Witcher is expected to release on December 17th, 2021.

Read More: Here’s Who’d We Cast if Netflix’s Witcher was Made in Pakistan!

3. Lupin

If you have been following Lupin, it goes without saying that you must be desperately waiting for the new season. Well, I have good and bad news for you. The good news is that it was officially renewed for season 3. The bad news is that this happened recently, so there is still some time before you get to see the final product.

4. Umbrella Academy

Season one was a blockbuster. The second season might not have been loved as season one but the followers of the show are loyal and it is all because of, hands down, Number Five.

Tell me, I am wrong!

At least, it is announced that season 3 is happening.

5. You

Featuring the story of a stalker, the show itself acts quite like that because once you start watching it, you just cannot shake it away.

6. Kingdom

Even though Pakistan is still not that obsessed with the Korean wave, Kingdom is that Korean show that has trended in Pakistan with every new installment. The sad part is that season 3 has not yet officially been announced but it has not been officially canceled either. So, there may still be hope!

Well, until these Netflix shows get their upcoming season, all we can do is watch the old ones.

Stay tuned to Brandsynario for the latest news and updates!

Shell Tameer Awards 2021 – Empowering Youth To Establish Sustainable Enterprises

By
Web Desk
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Image Source: Shell Pakistan

Karachi: 26 July, 2021 – To promote and recognize Pakistan’s bright, young entrepreneurs, ‘Shell Tameer Awards 2021’ has been launched, opening the application process from now until August 8th . This initiative is part of Shell LiveWIRE – a global flagship programme, locally named Shell Tameer, for enterprise development, envisioned to strengthen local economies, by promoting entrepreneurship and innovation.

Start-ups and innovators in their prototype stage are eligible to participate under six categories. ‘Clean Energy Solutions’ (CES) category includes disruptive technologies for access to energy, off-grid solutions, energy-efficiency etc. ‘Empowering Women’ (EW) category invites innovative tech solutions that enable gender equality and new livelihood opportunities. ‘Technology Innovation’ (TI) category fosters e-commerce, FinTech & smart solutions for Health, Education & Business. Other categories include; ‘Circular Economy’ (CE), ‘Transportation & Mobility’ (T&M) and ‘Bright Ideas Award’ (BIA). The functional benefits provided by Shell-Tameer include access to financing and capital, mentoring, investor pitches, Shell global support platforms, media exposure, and high-value networking.

https://www.facebook.com/Shell/posts/4237979682912271

Since its launch in 2003, Shell Tameer has successfully worked with more than 1000 startups and expansions, training 13,000 people through workshops, while engaging 800,000 youngsters. Till date, 26 entrepreneurs have already received Shell Global Awards, grants and trade opportunities, while nine participants have won the global ‘Shell LiveWire’ – Top Ten Innovators Awards, since 2015.

The Chief Executive Officer of Shell Pakistan Limited, Haroon Rashid stated, “We are eager to support diligent and talented youth of our society, in realizing their progressive dreams for a prosperous future. Shell Tameer is geared to help them transform brilliant ideas into sustainable enterprises. Shell Tameer is proud of the great performance of its alumni, as we continue to fuel the entrepreneurial spirit, showcase their achievements and explore the nation’s potential.”

Promoting an entrepreneurial culture, Shell Tameer is nurturing creative ideas through universities and incubation-centers. Shell is making diverse social investments, based on insights, in a digital era that has already enabled many young minds to structure global businesses worth billions of dollars.

Alexa Has Been Heavily Updated By Amazon, You’ll Be Surprised

By
Lyza Rashid
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Image Source: CNET

The famous Amazon AI technology, Alexa, has been heavily updated. The system has been given a new name (option) and also some new voices. Are we stoked or not? Read more about it here and don’t knock it till you try it.

Alexa Can Become ‘Ziggy’

The new name option being given to the digital assistant is Ziggy. It also has a new masculine-sounding voice to either pair with “Ziggy” or not. 

alexa updated amazon ziggy
Image Source: Amazon

The best part of the update is that you’re free to mix. Or remix, or do neither. There are separate settings for voice and the wake word which allows you to get whatever you want in this digital assistant. 

Masculine or Feminine or Simply Digital?

There is some ruckus about Alexa being made more masculine for another crowd. However, it can be debated whether Ziggy is a masculine name or not. It was the name of the computer in Quantum Leap, maybe it’s an allusion to that?

alexa updated amazon ziggy
Image Source: NDTV Gadgets

Moreover, Alexa or Ziggy doesn’t matter. It’s a piece of AI and it doesn’t have a gender. There is no need to impose one either.

Names Alexa Responds To

Alexa already previously had many other names. You could set the wake word to either  “Amazon,” “Echo,” or “Computer”. Since the popularity “Alexa” has gained, “Ziggy” is the first name name to appear as a new option. 

alexa updated amazon ziggy
Image Source: Amazon Science

The Amazon Echo device can also tell you things in three celebrity voices. These celebrities are Samuel L. Jackson, Melissa McCarthy, and Shaquille O’Neal. They, however, do have a gender. These celebrity voices can be used to tell you things like weather, timers and some goofy, personality-specific questions.

Change To Ziggy

The “wake word” is the name by which the device is called upon. The steps to change the wake word to your choice are the same. You can choose Alexa or others this way. The easy way is: “Alexa [or whatever your current wake word is], change your wake word”. Then Alexa gives you options and you choose.

To do it manually:

1. Open the Alexa app. Proceed to tap Devices on the bottom menu bar and then tap Echo & Alexa at the top. After this, tap the name of the device whose wake word you want to be changed.

2. Then you need to tap the Settings (gear) icon in the upper right corner. Scroll all the way down and then tap Wake Word. After that, choose the one you’d like to use.

Stay tuned to Brandsynario for the latest news and updates.

The Best Bakeries in Karachi

By
Guest Author
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Are you one of those who can’t stop yourself from the tempting smell of freshly baked bread, cookies and creamy cake delights? If yes, you are probably not the only one! As the summer holidays are about to end, drown your worries with lots and lots of sweet treats and delicacies by trying out all the sweet eateries compiled for you.

  1. Pie in the sky

Be it the melt-in-mouth cheesecakes, scrumptious tiramisu, mouth watering brownies or finger licking lemon cakes, Pie in Sky won’t fail to offer any Meetha offerings to its sweet lovers!

It began as a premier bakery back in 2001 with its high-quality bakery items. Its specialties include Mocha java cake, Chocolate fudge,  Death by chocolate,  Chocolate malt cake and  Chocolate eclairs.

 Pie in the Sky

  1. Red riding hood

It is another best retreats of the city, particularly known for its customized cakes that are a work of art! However the bakery also specializes in a variety of baked goodies available in flavors including raspberry, lemon, peanut butter and chocolate. The bakery also offers other desserts, including scrumptious brownies with the toppings of sliced almonds, dried berries and currants. You can order it online or enjoy dining-in in its cozy seating area.

  1. Hobnob

It is a very popular and renowned bakery in town located at almost all the upscale locations of  the city. Inspired from European baking cuisine, Hobnob outlets are particularly renowned for using its unique portions for its baked accessories.It is also a perfect stop for all coffee lovers. Don’t forget to order some fresh crunch coffee bites and black forest delight to compliment your coffee.

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  1. Cakeoholic

 Their Chocolate Malt Cake has been the talk of the town for a while. Offering a variety of cake specialities such as the customized Kit Kat cake and Nutella Fudge Brownies, the bakery has established quite a name for itself. The best part, you don’t even have to visit them to enjoy a slice of deliciousness. They take orders and delivery their goodies right to your doorstep.

  1. La Farine

Relatively new in town, La farine offers a wide variety of baked goods that are extremely mouth watery. It is particularly famous for its classic delights. These are available at its Defense and Sharfabad locations. Try La Farine’s cream pastry, decorated cakes and flavored cup cakes whenever you next hit its outlet.

  1. Del Frio

Best known for its delicious cakes and other retreats, Delfrio is one of the fastest growing food chain outlets in the city. You will always find an influx of youth and trend savvy people here at around the clock.Next time you hit the café, don’t forget to try its sundae, milkshake and mouth watery coffee.

 

  1. The Cakery

It is a relatively more traditional sweet corner famous for its menu items as buns, delicate pastries, red velvet cupcakes and chocolate cakes. The cakery got so much popularity during its inception due to its unusual designs that are being specially prepared according to events and festivals.

 

  1. Cinnabon

Best known for its Cinnamon rolls, Cinnabon is best resort for all the sweet lovers. Its hot baked cinnamon bites made from exclusive tropical ingredients are just too hard to avoid.You can also order other sweet treats to indulge such as caramel pecanbon, cinnabon classic roll, chilattas, cinnabon stix and many more.

 

If you have more to add to the list, share with us in the comments below!

Source: Jovago.com 

How many of these have you visited yet? Explore the eternal beauties Pakistan is blessed with and promote Pakistani tourism. Log on to Jovago.com to get a flat 10% discount on booking any of these hotels. Happy traveling!

Jovago.com is Africa’s and Pakistan’s no. 1 hotel booking website.  Users can check rates, browse reviews and book over 200 000 Hotels worldwide on Jovago.com.

4 DIY Face Serums You Need To Try ASAP For A Dewy Skin

By
Lyza Rashid
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diy serum dewy skin
Image Source: Netmeds

Dewy skin has been trending in the beauty industry from the start of time. We call it the ‘glass skin’ nowadays and it’s totally worth the hype. That sheer glow on your face and the sheen looks so incredible and once you nail it, there’s no going back. 

However, with all the chemicals that come packed in beauty products nowadays, ditch the store-bought serums. Here are some ways to make a serum for dewy skin at home, the DIY way.

Gif Source: sadistria.blogspot

1. Aloe Vera Based Serum

For this serum, you will need 2 tbsp aloe vera gel, 2tbsp rose water, and 2 capsules of Vitamin E. Add them all in a bowl together and adjust the consistency. You should be able to spray it on your face.

diy serum dewy skin
Image Source: Hello Glow

Add it to a free spray container you might have at home. Use this serum two times a day, after washing your face. The benefits of this are that it is made from natural ingredients and has soothing properties that leave a glow on your face.

2. Glow Face Serum

Ingredients you need:

  • splash witch hazel 
  • 20 drops lavender essential oil
  • 10 drops tea tree essential oil 
  • 5 drops rose essential oil 
  • top it off with Jojoba oil

This serum is perfect for skin on the drier side and also prone to acne breakouts. The tea tree oil will fight bacteria while other ingredients will soothe and hydrate. The end product? Dewy skin that will make you feel your best self.

diy serum dewy skin
Image Source: MommyPotamus

3. Dew of The Morning Serum

Ingredients you need:

  • 1 tbsp jojoba oil
  • 1 tbsp rosehip oil
  • 4 drops lavender essential oil
  • 2 tbsp of rose water

    diy serum dewy skin
    Image Source: Free Your Fork

This is another great, gentle face serum that can help you achieve the dewy skin of your dreams. All the oils required to make this are super gentle and effective for skin (always do your research first!). Moreover, the rose water acts as the perfect balancer. This serum will give you the most gentle dewy effect, apply before you do your makeup. You will feel the difference!

4. Soothe and Glow Serum

This is one of the most popular DIY face serums for dewy skin on Pinterest. Brew a cup of green tea and add 5-6 drops of Vitamin E oil to it. Add it in a spray container and mist it on your face after washing your face.

Image Source: Pinkvilla

This will keep your face soothed throughout the day and vitamin E oil is like the best food for your skin. The final product will be a dewy effect that will put all beauty products to shame.

Stay tuned to Brandsynario for the latest news and updates.

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