Ayeza Khan is one of the most renowned actresses of the Pakistan entertainment industry as of now. However, the star always finds herself in the most awkward positions because of her publicity team perhaps? There is no check and balance on what projects she chooses or which ads she does. Whose fault could that be? While we don’t know that yet, this latest disaster involving Ayeza Khan has stirred netizens.
The latest news is that Ayeza Khan did a hair colour ad that has backfired in her face. The ad for ‘Eazi colour’ has put everyone in an uncomfortable position. Ayeza Khan is shown choosing different hair colours from the shade cards in the ad and then she dons those looks. Only the issue is that those hair colours look absolutely horrendous on her Pakistani skin tone and even vibe.
Image Source: Brandsynario
We can’t blame her for not looking good in those hair colours. However, she can be blamed for taking on this horrendous ad?
What Are People Saying?
This ad is posted by ‘Eazi colour’ on all their social media pages. Have a look at it here:
People are confused about why there is a white woman in the ad, to begin with. What is her role? This is simply the colonial hangover that makes us want to include white people in our ads somehow. In addition to that, people are disgusted by the mixing of western hair colours such as grey with a matha patti and a desi look. What in the name of fusion? Have a look at the comments here:
It is unclear what Eazi Colour was trying to achieve with this ad. If they are marketing their brand to the Pakistani audience, why not go with colours that are common for them? Who amongst us gets grey or red hair?
First that part in the ad where she threatens an innocent man with harassment and now this ad. Celebrities who are this affluent as it is should maintain their reputation by picking and choosing which products they work on and which they don’t. So what is the rush for Ayeza Khan? The answer is beyond us!
Stay tuned to Brandsynario for the latest news and updates.
Spotify took over the world since it came into existence. It has been ruling the music industry as all users and streamers turn to the app to enjoy their favorite music. Ever since Spotify was launched in Pakistan, it has also given recognition to new and emerging talents that have today, become, the face of Pakistani music. In order to celebrate its one year in Pakistan, the app has released the funniest and most adorable ad that captures everybody’s feelings and behavior as of late. Don’t miss out on it:
The ad shows a grandfather sitting and listening to “Young Stunners”. There goes the irony as you see someone in their late 60s sitting with the ‘young’ rockstars of the music industry. However, what’s even better is the very song ‘dada’ is listening to. dada is listening to ‘Afsanay’ which is Young Stunners’ most famous and loved song to date. The song is their classic one with brilliant lyrics and a voice that transports you elsewhere.
Image Source: Facebook
In the ad, dada is seen fully vibing to the song. That is when the grandson comes in shocked and asks upon seeing his dada, “Since when have you been listening to the songs I listen to?”. To this, dada responds by saying, “Since Spotify came a year ago!”.
What Is At The Heart Of This Ad?
At the core of the ad is the idea that Spotify unites all ages for the love of music. It is one platform where music from all over the world is featured and can be heard by everyone. As the ad shows, dada and grandson both get to bond over their love for Young Stunners through Spotify.
This is also evidenced by the fact that Ali Sethi and Shae Gill’s recent Coke Studio production, “Pasoori” has made it to a global chart of Spotify. The song is number 3 on “Global Top 50” signifying that the song is being heard all over the world courtesy of the app.
In the past few years alone, Pakistani music has risen to heights we never could have imagined. Young and new artists like Young Stunners, Maanu, Hassan Raheem, Danny Zee, Taha G and Salor have captured the hearts and minds of young and old alike.
Twitter might be changing your perception of itself by introducing this experimental feature. And by that, we definitely mean you’re going to love the app more. Twitter has brought to its users a new feature that – drumroll please – lets you shop on the app. Now you can shop and subtweet about people at the same time. Intrigued enough yet? Keep reading:
Twitter actually rolled out this feature last summer. This new experimental feature is called “Twitter Shops” and its initial rollout allowed brands and businesses to showcase only a handful of products. However, almost a year later, the app has stepped up the game. It now allows more brands and businesses to feature up to 50 products on their profile. This is what a Twitter shop looks like:
Image Source: Search Engine
How Can You Purchase and Who Can?
Once shops enable the ‘shop’ button, the users of the app can see the button of ‘View Shop’ on the profile when they click. Twitter users can buy after selecting their favorite item via an in-app browser from the merchant’s website. This feature is currently only available to a select few US merchants and managed partners in the States too. For now, Twitter also is not charging to open a shop.
Image Source: Twitter
Before you get too excited know that there’s another layer of accessibility in this feature. As of now, only iPhone users can view and interact with the shops. So, if you’re an Android person, you are going to have to wait before you can shop on Twitter.
Why Did Twitter Start This?
According to Twitter, people are already talking about products on the app. The mission of the app was for Twitter Shops to become a new home for the said merchants. The management wants to make Twitter a place where businesses can intentionally make a catalog of products for their Twitter audience. The larger idea is also how conversation—central to Twitter—becomes a point of action for a purchase.
Image Source: Marketing Interactive
Provided that Twitter shops and also the Facebook marketplace have been such a success, Twitter has hope. Twitter Shops might gain the attention of its millions of users also because of the ease this offers.
Samsung has started producing mobile phones in Pakistan, and the Galaxy S21 FE is the first among the family. The efforts of the Korean company to eye the local market have finally paid off. The cell phone is available in Pakistan with a price difference of Rs 12000.
Samsung S21 FE Made In Pakistan
The Galaxy S21 FE is priced at Rs 138,500, while Samsung’s official pricing for the international market at Rs 126,568. The Rs 12000 margin is still there. However, it is relatively better compared to other generation flagships, like the Galaxy S21.
The Vanilla S21 costs around Rs 176,500, which is relatively higher than the international launch price of Rs 144,649. Meanwhile, the international price has dropped quite recently, almost to $500 – $600, but the same cannot be said for Pakistan.
While the box shows the tag ‘made in Pakistan’, it doesn’t stand true. The term is quite misleading because the phones are only assembled in Pakistan. Specialized equipment is shipped from abroad because of the lack of production facilities available in plants later assembled here.
Image source: techjuice.pk
Setting up high-tech equipment will be required for the production to start entirely in Pakistan, and the process is quite demanding.
The Quality Of Phones
The response for locally assembled phones is quite excellent so far—the same stands true for real me and Infinix cellphones which also started production locally. Very few reviews came in as unfavorable, but the number is avoidable.
With the production of significant smartphone companies in Pakistan, the future is looking bright, and the prices are expected to drop even further.
With more and more brands hopping on the bandwagon, it seems like Apple is next in line. It is rumored that Apple will be the next company to establish its manufacturing plant in Pakistan, and discussions are underway.
Please bring an iPhone assembling plant to Pakistan @JAfridi10 😁🙏
Lahore, March 14, 2022 – Lifebuoy Shampoo and the Ministry of School Education Punjab announced a partnership to promote girl-child education. This collaboration builds on the shared ambition of the partners to raise stronger daughters through education and help girls fulfill their potential through inclusive school experiences.
As part of its social mission, Lifebuoy Shampoo has built a longstanding commitment to the cause of girl child education to address the challenges of girls’ dropout and barriers to entry. Motivated by the immense potential which can be unlocked by addressing this challenge, the partnership aims to secure a better future for girls in Punjab through positive public-private engagement.
The School Education Department, Government of Punjab, has successfully mobilized large-scale engagement from multi-sector stakeholders for the uplift of education in the province. Through this collaboration with Lifebuoy Shampoo, the Government of Punjab aims to further strengthen its efforts of enabling inclusive learning spaces to promote girls’ education.
The signing of this MOU between the two parties is the first step in the direction of making a bigger impact for girl child education.
Murad Raas, Honourable Minister for School Education Punjab, shared his views on the partnership, saying “The Punjab government is actively working towards generating better education opportunities for our children. We are acutely aware of the challenges faced by our girls and are working tirelessly to increase school attendance and retention rates and improve infrastructure facilities. We welcome this partnership with Lifebuoy Shampoo and believe that it will aid in our joint efforts to overcome the multi-pronged challenges faced by our young female students. Punjab has made strides in enabling opportunities for girls’ education, our Gender Parity Index for girls’ enrollment in public schools is approximately 1; we want to further our efforts to promote chances of inclusive education for our future generations”.
As part of this effort, Lifebuoy Shampoo has also launched its new campaign “Kaam Karungi Baray Baray” which revisits Jameeludin Aali’s iconic poem. Rewritten by Zehra Nigah through the female lens the iconic poem now aims to inspire young girls to dream big. Asima Haq, Director – Beauty and Personal Care, Unilever Pakistan, also expressed her commitment to the cause, saying, “For years, Lifebuoy Shampoo has been inspiring Pakistani mothers to raise strong daughters. In 2018, we embarked on a journey to leverage education as a key enabler for raising stronger daughters. This year, we are committed to making a bigger impact by triggering a movement by joining hands with the government and working alongside strong advocates of girls’ education. We strongly believe that by educating a girl you open up possibilities of a better future not only for her but also her family and generations to come”.
Shehzad Roy, a famous singer, musician, and renowned educationist and founder of Zindagi Trust, who is also partnering with Lifebuoy Shampoo in their new campaign said, “I am inspired to be partnering for a cause that has tremendous potential to bring about actual change. to build a Pakistan for our children, it is essential to educate our girls and empower them with every opportunity to build a better future for themselves and our future generations. In my own experience with education over the years, I have witnessed firsthand, the difficulties and hardships faced by young girls in their quest for getting a good education. I know that this effort is fueled by a passion to make a real difference from all partners, and I have faith that it will result in better opportunities for girls in Pakistan”.
This alliance between the Department of School Education, the Government of the Punjab, and Lifebuoy Shampoo will contribute to the government’s mission to provide equal access to quality education and lay the foundation of continued efforts to provide promote girls’ education.
Islamabad, 14 March 2022 – Jazz, Pakistan’s leading digital operator (part of VEON Group NASDAQ: VEON, Euronext Amsterdam: VEON), announces the appointment of Atyab Tahir as the CEO of JazzCash effective May 1 2022.
Atyab, currently serving as Country Manager MasterCard Pakistan & Afghanistan, has over two decades of international experience in banking and consulting. Atyab has also held senior positions at Fidelity Investments, HBL, Telenor Bank and easypaisa. He holds a BA from Dartmouth College and an MBA from Babson College.
Commenting on Atyab’s appointment Aamir Ibrahim, CEO, Jazz said: “While mobile phones and payment solutions have accelerated financial inclusion in the country, a significant portion of Pakistan’s adult population remains unbanked. I am confident that under Atyab’s dynamic leadership JazzCash will help boost financial inclusion across the board through innovative and customer-centric products.”
“JazzCash is at the forefront of Pakistan’s digital revolution processing more than 5 million transactions every day and accounting for almost 7% of Pakistan’s GDP. Our aim is to build a world-class fintech serving every single Pakistani, from youth, SMEs, freelancers, with a very strong focus on the unbanked and the underbanked. I look forward to joining the Jazz family and collaborating with our partners in the telecommunications and financial services sector to unlock the true potential of Digital Pakistan”, said Atyab.
A division of Jazz, JazzCash has grown rapidly to become a leader in the country’s marketplace for digital financial services. As shown in VEON Group’s FY21 results that were released on 28 February 2022, JazzCash has 15.2 million monthly active users (+24.9% YoY) and 130,800 monthly active merchants (up by 2.3 times YoY).
Until the 1950s, most Bollywood films used to have three main characters – the hero, the heroine, and the Zalim Samaj – the heartless society. The conflict in the story arose when the Zalim Samaj tried to come between the two lovers.
This Zalim Samaj – often symbolized as a father – used to arrogantly dismiss the union of lovers over a dinner simply because the girl was of a different caste. Then, the hero, say Devdas, didn’t even have the guts to look in the face of society and say that it had ruined his life. Devdas could only protest in a roundabout manner by choosing the path of self-destruction. However, even his tragic life and death could not move the heartless society.
mage Source: Pinterest
In the case of Pakeezah – a film that was also started in the 50s but released after a long delay in 1972, the first hero (a role played by Ashok Kumar) couldn’t even launch a roundabout protest against the Zalim Samaj while the latter was not even slightly shaken by the tragedy it had caused.
However, something happened between the 50s and the 60s and while the crows and kites that had feasted on the abandoned dead body of Devdas were probably still alive, the Mughal-e-Azam arrived. The 1960s epic movie came with a bang and left the audience speechless and intrigued by the newly found grit of the hero and the heroine in the face of an all-powerful society.
Now, people saw the rare scene of the hero, Shahzada Salim, looking into the eyes of the Zalim Samaj – the Mughal-e-Azam, in an act of defiance and the heroine telling the oppressive society that she had only loved someone and not committed any sin – Pyar Kiya Koi Chori Nahi Ki.
This spirit of rebellion, which was something novel at that time, continued to grow through the 60s into the 70s when the hero, becoming a complete rebel, learned even to jeer at the third member of the trinity.
The Zalim Samaj might frame him in a crime he had not committed and get him jailed. However, the hero could break the prison and constantly deal a blow to it while also melodiously singing Le Jayenge Le Jayenge Dilwale Dulhania Le Jayenge – The true lovers will carry along the bride.
Image Source: Wallpaper Access
In 1974, movie Chor Machaye Shor, the Zalim Samaj – represented by the heroine’s father (Kamal Kapoor) and his friend (Madan Puri) – ultimately had to give in because of the hero’s resourcefulness, tenacity, and perseverance.
In the 1980s and the 1990s, the Zalim Samaj continued to lose its territories – slowly but surely. It was still very powerful but had passed its heyday and the other two members of the trinity had now become habitual of staging successful rebellions against it.
The Zalim Samaj still tried its best to separate the lovers but they always put up a fight while warbling: Wada Raha Sanam, Hongay Juda Na Hum Chahay Na Chahay Zamana – it is a promise, we won’t separate whether people like it or not.
At one point, it seemed that the story would go on like this forever but this didn’t happen and by the early 2000s, the Zalim Samaj began to die. However, before its death, it accepted its defeat in 1995, in the movie Dilwale Dulhania Le Jayenge.
In this movie, the Zalim Samaj – once again symbolized as a father (Amresh Puri) – gives in to the lovers and formally allows them to live a life of their choice: Ja Simran Ja, Jelay Apni Zindagi – Simran, you are free. Live your life!
The lovers were overjoyed when society finally surrendered. Once the union between a rich girl and a poor man was almost impossible; but now no one was there to object even to live-in partnerships, inter-faith marriages, and even gay or lesbian relationships. Sometimes some close relatives of the deceased Zalim Samaj did turn up but instead of acting like an overbearing father, they behaved like a peevish aunt who could only criticize the lovers or turn up her nose at them. However, such visitors also became increasingly rare. When the third character of the trinity died, the conflict of the story also ended. No one was now interested in coming between two lovers and all external hurdles had been removed.
This was a problem for the filmmakers who wanted to tell a love story in the new millennium and the filmmakers dealt with this problem by creating a new set of “internal hurdles”. One of the first examples of this new love story was Tum Bin (2001) in which nobody is stopping the heroine from marrying the protagonist. However, the heroine has to turn around the business of her deceased fiancé. The hero is also hesitant as he is the one who accidentally killed the heroine’s betrothed.
Image Source: Facebook
Now, the conflict is inner. The remaining two characters of the former trinity will now have to realize their love for each other and jump over their internal hurdles. These internal hurdles took on new proportions in the film Tamasha (2015). The hero and the heroine meet on the island of Corsica and the hero introduces himself as “Don” – a character famously pursued by the police of 11 countries. Taking a cue from this weird introduction, the heroine also assumes the role “Mona Darling” – a stock character from the 1970’s Indian movies.
Both of them behave in a funny, non-serious, and sometimes wild and carefree manner, interacting with each other through famous dialogues of popular movies and constantly finding occasions to sing, dance, and frolic on the beautiful French overseas territory.
Interestingly, they never tell each other their real names or antecedents, as, according to the filmmaker, the characters are interacting with each other after taking off their masks.
The heroine leaves the island abruptly without saying goodbye to the hero but on reaching India, Tara – that was the real name of the heroine – realizes that she has actually fallen in love with the protagonist.
After a long search, she ultimately finds him in a café. They immediately start dating but when Ved proposes to her, Tara tells him that he is not the person she was looking for. She was looking for the flamboyant Don of Corsica but had met Ved, a mediocre product manager who lives a mundane life in the modern part of New Delhi. This is a massive shock for Ved and he starts losing his mind. However, this shock ultimately results in dealing a blow to the “shell” that is hiding the protagonist’s “true self” and the flamboyant Don finally manages to break free of the shell. The film ends on a happy note.
Image Source: The Hollywood Reporter
However, while Imtiaz Ali – the director of Tamasha – was insisting on finding love stories even after the death of the Zalim Samaj, the life of the remaining two characters of the former trinity was becoming mundane. The passion that once drove them had started to subside and even disappear. When the life of this couple became too boring for the commercial cinema, directors started looking for new subjects. As the number of films based on love stories started to progressively decline, love songs also started to disappear.
Ironically, the death of the Zalim Samaj – the nosey, intrusive, ruthless society – had also brought an end to love stories. Loveless, Bollywood had finally come of age.
Sports build character and personality in young people and strengthen their mental abilities.
Chairman Murree Brewery Company Isphanyar Bhandara says that sports help in developing the mental and physical abilities of the youth. This builds their character along with improving patience and courage in their personalities because self-confidence in a person can play an important role in the country’s development. He added that the players are assets of the nation and play an important role in promoting sports for the formation of a healthy society. He expressed his views while talking to reporters after distributing prizes in the successful team at the 118th MP Bhandara Memorial Polo Cup Final in Rawalpindi. Six teams that participated in the pilot event were:
In the final FC, KPK Team scored 9 goals to beat the PAF team by 5 goals. Ambassador of Czech Republic H.E. Tomas Swetanka was the Chief Guest of this event. He appreciated the efforts of the Murree Brewery team for the promotion sports event went on to say that the inaugural M.P. Bhandara Memorial Polo tournament was held in 1904.
Women, the most undervalued creation in the eye of the world, yet the most powerful human being that possesses the potential to conquer everything that comes their way. These delightful souls have the ability to make everyone’s life better just by being in it. Whether she is a housewife, a sister, a working woman, or a full-time mother; she is making a significant contribution to our lives and for that, she needs to be cherished.
This International Women’s Day, Habib Oil is honoring all women on their special occasion with a message of love and appreciation. Their recent campaign is focused on all the superwomen “Jo har zimmaydari bakhoobi nibhati hai. Isilie kehte hain harr kamyabi k peche aik aurat ka hath hota hai.” Just a little gesture of love and appreciation goes a long way especially for the women.
HOM’s message this year is profound as always. It is crucial to take care of these selfless ladies with Habib’s pure and double refined cooking oil, made with 100% natural ingredients and Vitamins A, D, and E which help in building stronger bones and teeth formation just like the bond we all share with our special ladies. Grab a bottle from a wide range of Habib cooking oil with convenient and easy-to-pour packaging, show your love and culinary skills through food, appreciate their presence in your life that sometimes we take for granted.
This year, let us all commit to acknowledging, appreciating, and supporting women every day. Anything we do for them must come from the heart because they deserve nothing less. Akhir, ye dil ka mamla hai.
According to the details, the Karachi Electronic Dealers Association has come up with a big decision. The measure will help to stop the sale of snatched mobile phones. As a result, no one will be able to sell mobile phones except the citizens of Karachi.
Karachi Electronics Dealers Association has adopted new SOPs. The SOPs were formulated after consultation with Karachi Police and Citizen-Police Liaison Committee, says KEDA President Rizwan Irfan.
The SOPs effectively mean that citizens need a Karachi CNIC to sell a used phone on the markets.
Mobile Sale And Purchase In Karachi
According to the directives, the shopkeeper will take a copy of the Karachi resident’s ID when they are buying a mobile phone. Meanwhile, the CPLC will clear the mobile phone by checking its number on 1102. If the mobile phone is found blocked, the shopkeeper will hand it over to law enforcers.
This policy will be the same for new and used phones. A copy of the ID card of a citizen will be required for unlocking the mobile phone and its software.
“The new SOPs have been devised in consultation with the police and the CPLC in order to control the rising cases of mobile theft”, said Rizwan Irfan.
The SOPs further say that it is mandatory for the shopkeeper to ask for a copy of the CNIC of the buyer or the seller. The CNIC will help them to get the customer’s active cellphone number. Further, a record of the buying and selling of cell phones with complete details of transactions will be checked.
Image source: gizbot.com
Moreover, if any shopkeeper ignores the SOP, does not gather the required information, and purchases cellphones without verification, then the shopkeeper will have to face the law, an FIR will be lodged against him under sections 411 and 412 of the Pakistan Penal Code and he will be arrested.
The SOPs also requires courier companies involved in transporting cell phones from other cities of the country to ask for the IMEI numbers of the cell phones before confirming the order.
Stay tuned to Brandsynario for the latest news and updates.
Apple’s schlubby, downtrodden underdogs are back, and this time they are trying to escape from the clutches of their demanding boss Vivienne in office.
‘Escape From the Office’ sees the scrappy team of four daydreaming about starting a company of their own, but first they require a product that they can successfully take to market. Taking inspiration from a double-bagged box of donuts, they devise a plan to make a reusable reinforced bag.
Throughout the nine-minute spot, viewers see the misfits conduct frantic meetings, hire a 14-year-old software developer and move into their new office space – which sadly comes with a bit of a nasty smell. As the company grows, their old boss Vivienne finally comes crawling back and tries to buy the successful startup.
‘The Great Resignation’ Video
The ad serves to showcase just how useful Apple devices can be to businesses big or small. It’s a continuation of the ‘Apple at Work’ series, with the first video being released back in 2019 and a further lockdown edition dropping last year.
In addition to showing some of the things Apple devices are capable of, like sharing Wi-Fi passwords over AirDrop, group FaceTime, hands-free Siri, and advanced AR, the video also promotes the new Apple Business Essentials platform which combines device management, 24/7 support, and business iCloud storage for businesses of up to 500 employees.
Take a look at the video below
The previous video drew nearly 33 million views on YouTube. This is supposedly the last video of the series. According to sources, Apple should consider turning it into a sitcom for Apple TV+. The cast is likable. While the videos released thus far have been self-serving ads for Apple devices, they have become quite popular.
Last November in the US, the number of people leaving their jobs reached a record high of 4.53 million, with restaurants and healthcare being the industries hit hardest.
Stay tuned to Brandsynario for the latest news and updates.
The KHI Awards 2 took place on the eve of 11th March 2022. The idea and purpose of the event were to honor, highlight, reward and support 13 categories of causes and issues that strive and work for the betterment of the city of Karachi and the country as a whole through the vast fields of social development and change, community uplifting, educational advancement, and several other key aspects. The KHI Awards platform addresses this problem by providing an equitable and impartial avenue through which winners are awarded grants of PKR 40 million in the form of rebates on electricity bills.
The event was initiated by children from the Kiran Foundation who sang the National Anthem of Pakistan. The show was hosted by the Actor and RJ Khalid Malik who was accompanied by Sidra Iqbal. The hosts kicked off with their speech centered around KE revitalizing Karachi. A brief introduction and welcome were then pertained by welcoming The CEO of KE, Mr. Moonis Alvi, who was brought on stage to introduce to the audiences the initiatives, the ideation and the significance of Corporate Social Responsibility (CSR) at KE.
On the importance of CSR projects and activities, Moonis Alvi furthered the conversation on how creating a sustainable environment was necessary in KE’s various departments as a change in the structure that can lead the organization and the country forward. The CEO emphasized the core values of the Awards and the whole of KE in believing and striving for diversity while highlighting the inclusion and contribution of women in the workforce in departments such as Grid Operation and Meter Reading. The Roshni Baji Program, for which KE was awarded the S&P Global Energy Awards – the Oscar of the Energy Sector- was also briefed about alongside mentioning KE’s core belief and initiative, namely ‘Breaking the Bias,’ which aims to empower women.
The event, as a whole, spoke volumes about the beliefs and values KE has implemented within the organization and its public image. After the heartwarming speech given by the living legend Anwar Maqsood, Chief Marketing and Communication Officer, Sadia Dada was called upon the stage, who took the step to mention how equality is being celebrated and said, “What better month is there to celebrate equality than March” referring to Women’s Day.
The winners of the awards belonged to 13 categories which included Empowering Women, Education, Digital Accessibility and Financial Inclusion, Heritage and Culture, Public Health (Primary Sector), Public Health (Secondary and Tertiary Sector), Safety, Sports, Inclusion, Lively Hoods and Vocational Training, Social Service, Sustainability and Environment and Uplifting Communities. The complete winners’ list can be extracted from www.ke.com.pk
Muhammad Azfar Ahsan, Minister of State & Chairman BOI during his address at the event said, “We must appreciate K-Electric as it honors those organizations today which are playing a critical role in bringing betterment to the city and remain committed to making it more livable and sustainable. Karachi being the economic hub of the country has tremendous potential to attract further foreign investment, improved state of the city however, remains a pre-requisite. Therefore, we need to make collective efforts to address this city’s challenges and prioritize its progress on every front.”
Towards the end of the event, Chairman of NEPRA, Tauseef Farooqi made his ending speech and said, “It is commendable to see that KE is finding innovative ways to take ownership of the communities it serves. We have to understand that creating meaningful relationships with customers and the environment is necessary to drive sustainable progress.”
KE is truly leading the way and making our city a better place.
To check for complete list of winners at the KHI Awards 2, please click here: www.ke.com.pk/khiawardswinners2022/
Peak Freans Gluco is finding itself at the center of a cultural reviving movement. Have you noticed how children today are not attuned to Urdu as much as they are with other languages? That is precisely what Gluco is trying to counter with its new campaign, “Gluco Kahani” which did a lot at Karachi Literary Festival.
What’s Gluco Kahani?
Gluco Kahani is what Gluco is doing to revive Urdu. The campaign focuses on originally composed, written, and sung rhymes in partnership with Bilal Maqsood. The entire motive is to instill this sense of learning and appreciation of Urdu in children.
‘Kaaf Se Kahani’
The 3-day Karachi Literature Festival kick-started on the 5th of March where Peek Freans Gluco hosted an interactive session called “Kaaf Se Kahani”. Renowned educators and artists like Rumana Hussain, Bilal Maqsood, Beenish Umer, and Peek Freans Gluco’s Senior Brand Manager Hataf Shahab led the session, moderated by Sarwat Gillani.
Exciting Activities
This talk was not all that Gluco did at the Karachi Literature Festival. After all, something had to be done to engage and incorporate the very age group this campaign is for! The Gluco Kahani stall had some fun activities planned for the little visitors at the festival and they all had a blast!
Image Source: Peak Freans
They can be seen making vividly colorful drawings whilst playing with each other. Our favorite part has to be how Sarwat Gillani even accompanied these little artists for the day and was enjoying herself to the fullest.
Image Source: Peek Freans
There were animal cutouts in which one could stand and take pictures. There was also hand-painting or face-painting service for the little ones because that’s what they love most! This interactive and artistic involvement hosted by Gluco Kahani captures how engaging with children is the best way for them to learn.
Image Source: Peek Freans
The Rhymes Are So Relatable
The rhymes that Gluco Kahani brings to the table are also brilliant. For instance, our favourite has to be the elephant one in which “aik dou teen hathi nikle mere school ke chhote baste se”. This takes us back to those school days when our bags used to break outbacks. The elders in the home would always talk about how this is simply unfair!
Check it out:
Bilal Maqsood Educates Us
Bilal Maqsood also took the stage to give his two cents on how Urdu should be taught within homes. He spoke about several rhymes to add how they use Urdu, especially with relatable concepts so children can get hooked on them. Bilal Maqsood made a strong point indeed because home is where learning starts for children!
Image Source: Peek Freans
What are your thoughts about this great initiative by Peek Freans Gluco? Let us know in the comments below.
Stay tuned to Brandsynario for the latest news and updates.
A good educational experience is an important part of any child’s life which is why parents always aim for the best when it comes to their child’s education. Every parent always wants the best for their child and nothing less.
There are many different factors that contribute to a good learning experience but the most vital part has to be the uniform. A uniform sets you apart while you still feel a sense of belonging.
A child wears their uniform for about 8 hours a day which is why it’s important to make sure that they feel comfortable while they’re in it. If someone doesn’t feel at ease in what they’re wearing it can affect the way that they experience the world around them and an uncomfortable uniform can disrupt a child’s learning while also affecting their self-esteem.
At the time when schools are about to start, parents usually find it very troublesome to go out and purchase uniforms along with the many other things that their child requires for school.
Youniform is Pakistan’s first online uniform store. The brand aims to provide ‘quality uniforms for the leaders of tomorrow’. Youniform is an innovative, one-of-a-kind online platform in Pakistan that offers parents an easy way of purchasing uniforms for their children through their website and IOS and Android apps.
Youniform provides comfort and eases to its users as they can purchase high-quality uniforms from the comfort of their homes. The platform has made the purchase of high-quality, durable, and comfortable uniforms all the more easier for its users.
Youniform is your one-stop uniform solution. The brand has not only made purchasing uniforms easy but it also offers the option of customized size. With the experts at Youniform, you can now purchase uniforms that fit your child perfectly well, ensuring that the child feels comfortable.
They have transformed your daily uniform experience with their easy to use platform. They not only offer quality and comfort but they have also made sure to have easy payment options. Youniform has different payment options such as cash on delivery and credit/debit cards, unionPay, and easypaisa suiting the needs of different customers.
Their accessories are also Oeko Tex certified, meaning that the uniforms are chemical-free, reassuring parents that their children are safe. With quality, comfort, and convenience as their core values, Youniform wants to meet the uniform demands of people across the nation.
They are currently shipping in Karachi and Hyderabad. Their typical standard delivery takes around 3-5 business days, however, they’ve got an express delivery option which takes around 1-2 business days which is great if you wish to avoid any last-minute emergency.
Youniform is a brand that promises to provide a smooth learning experience for children all over Pakistan.
Another day, another development in the Metaverse. With every brand bringing in their horse to participate in the Metaverse race, the competition is cut-throat. New applications are always coming for patents and trademarks in the Metaverse every day.
With virtual food already being a thing, it’s only evident for beverages to hop in on this race. Brands like McDonald’s, Chipotle, etc. coming up in the Metaverse and serving delicious food. It is only a matter of time since brands start lining up to serve in the metaverse.
Grabbing this opportunity, Almond Breeze has now expressed its desire to become “the official drink of the Metaverse.” With the “Ape” NFTs already purchased by several businesses and people, Almond Breeze wants to build up and take advantage of its success.
Our roadmap is filled with surprises 🎉 3 randomly selected NFTS will come with a one-year supply of Banana Almond Breeze.
Almond Breeze’s motive and goal are to quench the thirst of these Apes. The brand is launching a new drink called “ApeFuel” in the Metaverse.
Fuel For The Apes
Almond Breeze is planning to launch a total of 1k NFTs. These NFTs will feature an artistic ape hand holding an Almond Breeze beverage made with a real bananas carton.
This beverage range will include three randomly picked NFTs, which will further accompany the offer of a free one-year supply of Almond Breeze Blended with Real Bananas. Talk about good marketing!
Talk about being generous! Almond Breeze also plans to donate five percent of each resale of its NFT to the “Future Farmers of America.”
The artwork of these NFTs was created by TBWA/Chiat/Day LA. According to Almond Breeze it was inspired by “the popular styles and techniques of ape NFTs.”
“Almond Breeze Blended with Real Bananas is the most beloved product among our online community, and we look forward to making it available as art. These digital apes need fuel. Meanwhile, we’re here to quench their thirst.” Says Micah Keith, the group marketing manager at Blue Diamond Growers for Almond Breeze.
Stay tuned to Brandsynario for the latest news and updates.
The latest news is that WhatsApp has now released a new open-source browser extension which will add another layer of security for the users of WhatsApp. The messaging app is already one of the most secure apps to use but now it is stepping up its game. Here’s what you need to know about it:
The new extension that WhatsApp is now using is called Code Verify. This service works in conjunction with the web infrastructure company called Cloudflare to provide independent, third-party verification of the code users are given on WhatsApp Web. You might be wondering what this technical language means so let us break it down. This basically will ensure that your WhatsApp Web code in use hasn’t been hacked.
Image Source: WhatsApp
There Was A Gap
WhatsApp already had protected the personal messages sent on WhatsApp Web using end-to-end encryption. This is why many users opted for it as their main messaging app. However, there were still many factors that could weaken the security of a web browser that does not exist in the mobile app space. This is also because the mobile operating systems guarantee greater security on phones. App stories review and approve your new app and software updates.
Image Source: No False Positives
Since this is not the case for web browsers, one was still at some partial risk.
The New Code Verify
Subresource integrity is the new feature introduced. This is a security feature that allows web browsers to verify that the resources they receive haven’t been tampered with. This may only apply to single files but now Code Verify is expanding on the concept to check the resources of an entire webpage.
Image Source: Cloud Flare
To ensure this, WhatsApp has partnered with Cloudflare to act as a trusted third party. In technical language, the messaging app has provided Cloudflare a cryptographic hash source of truth for WhatsApp Web’s JavaScript code. So that when someone will use Code Verify, the extension will immediately be compared through the code being used on WhatsApp Web against the version of the code is verified and published on Cloudflare.
All this will ensure that WhatsApp becomes even more popular amongst the masses as it already was. This greater security will encourage people to trust the app more with their communication. Are you satisfied with this news?
Stay tuned to Brandsynario for the latest news and updates.
In honour and recognition of women around Pakistan, this International Women’s Day, Jiye Technologies – a Pakistan-based agri supply chain platform – launched the Jiye Aurat Initiative, with an objective to support and empower female retailers in the agricultural sector by providing them training, access to financing and providing them equipment vital for them to run their businesses effectively.
Jiye Technologies was established in 2021 by Ali Amin (ex-Careem and Swvl), Osama Salman (ex-Unilever & Swvl), and Ahmed Bilal Afzal (with over eleven years of experience in logistics and supply chain).
The platform aims to revolutionize the agri-supply chain in Pakistan with the 5th largest population and 56m acres of crop-able land, where over 40% of disposable income is spent on food (a glaring figure compared to a single digit in the developed world). The startup aims to bring food safety to the region by solving conventional supply chain inefficiencies from farm to retail. They will achieve this by connecting farmers and businesses through a tech-enabled supply chain, where farmers get fair and neutral access to markets, complementing inputs and fair financing so that businesses can enjoy quality and convenience, enabling both sides through embedded fintech products.
Talking about the initiative, the founders are of the view that entering a male-dominated sector is a daunting task that deters many women from establishing their own businesses. Realizing the importance and need of supporting such women entrepreneurs, Jiye Technologies designed a program for these women that consists of four important facets; tech inclusion, where the women will be taught how to use technology to run their business through Jiye App; financial literacy and inclusion, where they will be given the opportunity to access credit while ordering produce; the uplift of their retail outlets by providing them with equipment such as digital weighing scales, water coolers, and cash registers, as well as refurbishing their stores with brand signage, racks and storage shelves and enabling these women by helping them increase their access to customers through digital mileage.
“We always felt that we have a moral responsibility to help create social uplift in our communities. Through creating an environment of equal opportunity that works towards building an inclusive agricultural sector, we hope to see more women start their own businesses and look forward to supporting their entrepreneurial aspirations,” says Amin.
Here’s the video:
Seconding Amin’s statement, Salman adds that Jiye Aurat is not just a campaign, it is a platform built on our belief system as an organization. We exist to enable and activate the transformation towards a progressive and prosperous Pakistan with agriculture and going beyond. It is practically impossible without involving women who make up 51% of our population. “Our motto is to encourage women to start and flourish in their entrepreneurial ventures across categories because we believe that women have the innate ability to do more with the multiple roles they play in life. Jiye Aurat is a slogan, a chant and a prayer for Pakistan’s rapidly changing agri-ecosystem with Jiye being the torch-bearer of transformation through tech.”
To kick start the initiative, Jiye Technologies identified eight such women retailers in Lahore – their retail outlets were shabby, they were primary/sole bread earners of their families and wanted to set up their fresh produce retail stalls and required support to set up – and began uplifting their outlets.
Next, the women will be given retail training in technology for which Jiye is developing an internet usage training manual. “We have an on-ground Ed-tech program for retailer app education (how to use the application); we are giving them fintech awareness through loan/credit application training as well through our strategic partnership with BNPL under the Jiye Khushhaal Karobar program.
The Jiye App would offer a wide range of fresh produce inventory at fair prices (cheaper than the conventional marketplaces/mandis), retail-friendly SKU varieties, and small tools like calculator, shopping cart, and order times (for punctuality of delivery), which though are small in nature but prove highly effective for everyday business needs of retailers. The app also shows the historical records of retailers’ purchases, along with total transparency through (dispatch and delivery times and push notifications for real-time updates on order status).
With time, the trio are also planning to add the ‘first ever’ Agri-ledger for farmers and access to microfinance loans through strategic partnerships.
Their next big goal for 2022 is to introduce fintech products across the value-chain and enhance access to working capital. As for 2023, the plan is to launch the seed to farm aspect and revolutionize the complete value-chain.
Sana Javed has finally broken the silence and has addressed the controversy surrounding herself. The actress called out everyone who commented on her behaviour, calling it a ‘Smear Campaign’.
Sana Javed Strikes Back
Sana Javed has finally shared her views regarding the posts going viral on social media. The actress has addressed the situation by calling it a smear campaign run by model Manal Saleem against her.
Over the past few days, many people from the industry have shared their first-hand experience working with the actress calling her out for her rude and entitled behaviour.
Last night, Sana Javed took to her Instagram to share a long post about the situation. She further shared the details about the lawsuit filed by her against model Manal Saleem of Rs.100 million for damaging her reputation.
“In the past 72 hours, I’ve been subjected to all sorts of lies and fabricated stories, bullying, hate speech, and threats,” She wrote.
“A proper planned smear campaign has been initiated against me by a group of individuals. It has caused severe trauma not only to me but to my family. I’m shocked to see how toxic people can be and how quickly everyone jumps on a bandwagon without knowing all the facts,” she added.
“As far as the incident is concerned everyone knows one side of the story. I refuse to comment and discuss what was said and done by the other party as it’s beyond disgusting and disgraceful to even mention it here. I’ve decided to take this matter forward with the legal authorities. I love my work and hold it in the highest regards and throughout my career. I’ve tried my best to hold my ground and my integrity by giving utmost respect to my colleagues and peers and expected the same in return.”
“Saying that now this matter is with the legal authorities. I will be pursuing all legal options against this group of people. I want to thank my friends and fans who stood by me and did not believe in such fabricated stories. You are my strength, and we will see this through. May the truth prevail. Aameen.”
For Brandsynario’s Women’s Week, we profiled Fouzia Janjua, Head of Branch Operations & Account Services at HBL.
As I step outside the elevator on the third floor of the HBL Plaza in Karachi, I am directed towards the corridor on the right which leads to a huge room full of cubicles and where employees are busy at work. Within this room, is a separate glass-walled office that belongs to Fouzia Janjua, the woman I have come to profile. As I step inside her spacious office, I see her gesticulating… engrossed in a conversation with her colleague sitting across her desk. The wall behind her is lined with shields, and in between, there is a truck art wall hanging with her name written in Urdu; the other walls are covered with pictures, showcasing the highlights of her career. Clearly, she is proud of her achievements.
Upon seeing me, she greets me with a firm handshake. A tall woman, Janjua has a very strong and assertive personality. For our rendez-vous, she is smartly clad in black (shirt and trousers, her dupatta neatly set around her neck), her dark-brown hair perfectly blow-dried and though wearing minimal makeup, her bright pink lipstick really stands out.
Fouzia Janjua, 55, is currently the Head of Branch Operations and Account Services at HBL– one of the largest banks in Pakistan, with 1,685 branches and 2,180 ATMs across the country.
Born and bred in Rawalpindi, she grew up in a military family. In her words: “Janjuas call themselves ‘a martial race’ hence a majority of the men in the family have served in the armed forces including my grandfather, my father, and even my father-in-law.”
She received her early education while living in the Mangla Cantonment (Jehlum), which according to her, was built by the Americans, and even during the early 70s, the school had a gymnasium and an auditorium and provided a variety of sports and recreational activities (cycling, hunting, singing etc.). She credits her first school for not only providing her with a strong academic foundation but also instilling in her the necessary confidence to succeed in the world beyond.
Growing up with her three siblings (two sisters and a brother), for Janjua, her father had been her constant support and her pillar of strength, encouraging her to study more, learn new skills, follow her aspirations, and most of all, giving back to society. “Women would generally say their mothers have been their biggest support, but in my case, it was my father. I’ve got his blessings.”
She recalls her late father (Aslam Janjua) getting his first lesson in women empowerment and emancipation while pursuing an aviation course in the United States in 1958, where his instructor ‘Colonel Joyce’ proudly introduced him to his wife in a café where she worked as a waitress – on voluntary basis. “My father said the first two lessons he learned then were: a) of equality and respect, and b) that a woman could work, even if it was voluntary work.”
Upon finishing college, unlike her two sisters, the eldest of whom took up medicine and the youngest who earned a Ph.D. in Biology from Germany, Janjua decided to take up finance and investment, much to her mother’s dismay, who thought that a degree in medicine would make her future more secure. She earned her MBA degree from Quaid-e-Azam University in Finance and Banking in 1989 after which she joined USAID’s Academy of Educational Development. The job entailed traveling across Pakistan to enhance people’s technical and vocational development.
It was during this time that one of her teachers, Humayun Rashid, who was then setting up Citibank in Pakistan, approached her and asked her to join him. In 1990, Janjua joined Citibank as Management Associate, Development Programme and in 1991 was sent to Singapore for training – this was her first trip abroad at the age of 22.
“It was a fine country. I saw female taxi drivers, managers, women running their shops in big malls, working in hotels; it truly emancipated females,” remarks Janjua, who soon after, expressed her desire to her mentor to become a branch manager someday in Pakistan (where having a female branch manager was unheard of and banking was a male-dominated sector).
While she still nurtured these aspirations, in 1994, Janjua got married and life changed drastically. Although she was still working for Citibank, now she had not only herself to think of, but also of her spouse and her in-laws, and here she says, “Striking a balance between work and family life is very important and your partner has to be very supportive.” In 1995, she went to work for Citibank London for a few months, “because my husband allowed me to go and work there and during this time, I saved up, returned, and paid Rs. 200,000 as an advance payment for our house myself.”
Furthermore, she believes it is imperative for women to have multitasking skills and willingness to make a lot of adjustments to their lives if they want to pursue their careers as well as live a balanced life. “I am a very organized person in the sense that it has been 30 years that I have been working and while doing that, I have cooked, cleaned, and dusted and taken care of every responsibility of my household, as well as entertained guests over the weekends. It appalls me when young working girls today say they do not have time to manage multiple things.”
The year 1996 was an auspicious one for Janjua as her dream eventually came true. “I was very fortunate that I was hired by Citibank Pakistan and they invested a lot in my training. In 1996, they made me the first female branch manager of a foreign bank in Islamabad,” she says and points towards a picture on the wall of herself posing with the Chairman Citi Corp.
Three months later, she gave birth to her daughter Mashaal.
Her daughter was only seven months old when Janjua took another trip to Singapore to do a course in treasury, and this time, her parents traveled with her to help her with childcare. As time went on, responsibilities of motherhood began taking precedence over ambition, and eventually in 2003, (after having served Citibank for over 12 years) she decided to take a break from banking. She resigned from Citibank as Regional Head (North).
Janjua with her late husband.
Janjua with her daughter Mashaal during her trip to Europe.
That same year, she took up a position as Head of Finance and Investment at the National University of Science and Technology (NUST), where she brought in the culture of selecting potential students not only on the basis of their GPAs but also their skillsets. She also created linkages between the university and the banking sector by inviting prominent banking personalities as guest speakers, including Dr. Ishrat Husain (the then Governor, SBP), who had recently given his seventeen points on banking reforms. “I recall the NUST auditorium – previously the National Assembly in Ayub Khan’s era – where we invited all bankers for a session that lasted two and a half hours; it was one of the best milestones I have achieved in my careers,” says Janjua, who later extended the same invitation to Dr Chadda, Vice Chancellor, Jawaharlal Nehru University, India. She very proudly points out here that today, about 40 to 50 of her NUST students are working for HBL.
During the two years she stayed at NUST, Janjua admits the family had to make a financial impact and for some time, she had to move to a smaller house, but at no cost, she could not miss her daughter’s important growing years. “Nothing always happens your way; there are sacrifices that have to be made along the way and I made my share of sacrifices as well.”
In 2005, she joined Faysal Bank on the condition that she would be placed in either Rawalpindi or Islamabad. But she had hardly been there for a year, that NIB bank approached her. Owned by Temasek Holdings, the bank back then had only 31 branches. They had recently acquired PICIC and wanted a female representation in the amalgamation team in Pakistan. “PICIC had a senior team, while NIB consisted mostly of youngsters, and they wanted to make a happy marriage between the two.”
Here, however, her experience at NUST came in handy as she had to handle people of different age groups, and teaching at NUST had taught me to be more patient with students. She says she developed interpersonal skills and learned to take a step back, process, analyze and consider all options before taking action (very unlike the earlier fierce Janjua, who was quick to react and super hyper).
After three years, when she was asked to move to Karachi, she bade adieu to NIB. The relocation was an impossibility as her daughter was about to begin her O’level studies and her husband was well settled in Islamabad.
Next stop: First Woman’s Bank, where Shafqat Sultana was looking for people to raise funding for women and made Janjua an offer. Although it was a government job and the target market was entirely different from what Janjua had dealt with before, she took the offer and joined in 2009 as Sector Executive. According to her, this was for the first time that she got an opportunity to see what 51% of the Pakistani population was going through (she had only dealt with affluent, upper middle-class customers before this). During her tenure there, the bank opened branches for women in Gilgit as well as several universities around the country, including Fatima Jinnah University, International Islamic University, and the Allama Iqbal Open University.
In 2012, tragedy struck. Janjua lost her husband in an accident. This was followed by the demise of her mother-in-law and then her parents. Since all of her siblings lived abroad, she says it would have been really difficult to cope with the grief had it not been for her friends, colleagues, and neighbors.
Her daughter, now fifteen years of age, Janjua finally moved out of her comfort zone, to Karachi. “This is where I’d like to tell all girls that they must get used to getting out of their comfort zones, no matter how daunting it may seem. They must inhale confidence and exhale their fears because most of their fears exist in their imaginations only.”
While she was in Karachi, the FWB received USAID funding for Aurat Foundation, after which some prominent international women paid a visit to Pakistan, including Queen Maxima of Netherlands in 2016 whom Janjua had the honor to meet as well. The funding helped the bank empower home-based women workers, as well as those who wanted to start their own micro or small enterprises. “We also taught these women to document their businesses, become tax filers, get insured, account management and credit skills,” she adds.
In 2017, Janjua joined HBL as Regional Operations Chief (Multan region); the first woman ever to head the region. Her daughter is off to the UK for her studies (“this was a promise I made to my late husband, and I am glad I kept it”).
In Multan, she successfully managed to run a network of 115 branches and 150 ATMs in the Southern Punjab region (Layya, DG Khan, Mailsi etc.). “This place was entirely different from where I had come from, but I adjusted to their lifestyle (‘do as the Romans do’). Following a change in the HBL management after a month. She was eventually brought to Karachi to head Account Services and tasked to centralize 1,600 branches. She was later handed charge of looking after the ADC operations, which she handled very efficiently. She’s one of the few women in the country managing operations. ”HBL further emancipated and empowered me by making me the first female Branch Operations Head in its history, managing a team of 7,000 people pan Pakistan.”
At HBL, she also proactively participates as a member of the Diversity Council, where the bank, within a span of three years, has reached its target of having 20% females in the workforce, as well as extending paid maternity leave from three to six months, along with child support allowance.
Despite her busy and challenging life, Janjua has never lost her zest for life. When HBL does not keep her busy with operations, she loves taking care of herself, knitting, dancing, and gardening. Her daughter is her best friend and she says she loves traveling with her.
Since this profile was done keeping in mind the ‘Women’s Day’, I ask her what message would she like to give to younger women professionals. “I’d tell them that Life main difficulties atee hain… we all deal with ups and downs and challenges on a daily basis but do not give up. You will never be able to tackle your hardships if you impose them on yourself. We, as humans, have unique qualities and strengths and we should use them to our advantage. Stay positive, learn to control your emotions, and find opportunities in adversity.”
I ask her about her post-retirement plans and she says she really wants to do something for the women in Pakistan. As to what that ‘something’ is, remains to be seen. For now, she is a proud member of the HBL family and intends to stay there for as long as she can, because for her, despite the odds, “the journey has been totally worth it!”
Women’s Day on 8th March is a very important day. Globally, everybody comes together to stand up for equal rights for women, inviting attention to the struggles of women that go unheard whilst also pushing for a better world for women.
This year’s International Women’s Day was no different. What particularly stood out was PSO’s efforts through their latest DVC ‘Mera Safar Mera Azm”. Here’s why it’s the best thing you need to see:
What Is The DVC About?
The DVC shows women from different roles. There is a female biker, a female boxer, a working mother and an intellectually driven woman, and a female pump worker! We get an insight into all these different women in their day-to-day lives which is brilliant. Showing women in different roles is important because it normalizes them taking these roles. Moreover, they help us build a diverse image in our minds about what a working woman looks like!
Image Source: Twitter
PSO’s initiative to put forth this incredible and progressive DVC on 8th March hit the bull’s eye. The theme of this year’s women’s day was #BreakTheBias and that’s precisely what this DVC does. It breaks our biases against what women can and can not achieve— they are out there, every day, serving in these roles. Why overlook that?
PSO’s Progressive Journey
PSO is a leader and trend-setter in the energy sector. The company has been involved in ground-breaking initiatives in technology & sustainability. However, that’s not all it’s doing. It has also been paving the way for companies in men-dominated sectors to become more progressive and open-minded. Showing and actively supporting women’s empowerment and gender equality is a part of corporate social responsibility!
Image Source: Twitter
This DVC is also not just an ad that fulfills PSO’s responsibility entirely. PSO is also embodying an inclusive culture by employing more women in technical roles and managerial positions across the organization. They’re the first company to hire female pump attendants at their fuel stations. No job is only a man’s job!
People have taken very warmly to the DVC, “Mera Safar Mera Azm.” The ad is being appreciated by almost everyone who watches it. People took to Twitter to share how impressed they are with the DVC. It is not every day that companies like PSO make such brilliant, informative, and eye-opening ads that make one reflect on their surroundings.
Hear from them:
These sentences are very common to demotivate a girl, “Tum larki ho bike nahi chala skti”, “Bs bohat parh liya” etc. But now, this is our strength, people are motivating women in different ways like this ad. #PSOMeraSafarMeraAzm
I love to see PSO ad highlighting women empowerment. We have to teach our girls that they are equal to boys and can do whatever they want. On this women day PSO ad delivered a very strong message. We need more content like this. #PSOMeraSafarMeraAzmpic.twitter.com/RbM4F5aG6s
Full marks to this DVC for its concept, theme, setting, production and script; all the way best. It has projected the everyday struggles of the women so on point.#PSOMeraSafarMeraAzm