OPPO Launches OPPO A76 With OPPO Glow Design; Boasting Powerful Performance As Always

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Mar 8, 2022

Lahore, March 3,2022: OPPO, a leading global smart device brand, today announced the launch of its latest A series smartphone – OPPO A76 – in Pakistan. OPPO A76 continues the A series’ tradition of leveraging OPPO’s proprietary OPPO Glow Design manufacturing process, producing a device that is stylish and durable. OPPO A76’s 6.56-inch punch-hole screen has been upgraded with a more responsive and fluid 90Hz refresh rate and 180Hz touch sampling rate display for a truly immerse viewing experience. It’s also equipped with a 5000mAh battery, coupled with OPPO’s self-developed 33W SUPERVOOC_TM charging, providing the necessary power to keep users productive and entertained as needed.

Stylish design that stands out from the crowd

Upon first look, OPPO A76‘s Glow Design is visually stunning, feels great in the user’s hand, and is still highly durable and resistant to fingerprint smudges and dirt. Available in Glowing Blue or Glowing Black, the color options are lighter, brighter, and more textured than the previous generation. Users who rotate the phone under bright lighting conditions can see how the back finish subtly changes in color and sparkles.

OPPO A76 features a 6.56-inch HD display that has a remarkable 89.9% screen-to-body ratio, enabled by OPPO punch-hole display design. Besides the stunning display, OPPO A76 is enhanced with a 90Hz refresh rate and 180Hz touch sampling rate, making watching videos and playing games a truly immersive experience. The fingerprint sensor now sits on the side of the phone. By using a thinner fingerprint sensor and buttons on the side, the phone is lighter, thinner with a more comfortable feel, while also looking more refined.

Optimized hardware and software deliver a smooth and long-lasting experience

Equipped with a 5000mAh battery and 33W SUPERVOOC_TM charging, OPPO A76 gives users the necessary battery power to stay connected. With the help of 33W SUPERVOOC_TM fast charging technology, a 5-minute charge to OPPO A76 allows use of phone calls over 3.5 hours. In addition to the hardware, OPPO has made great strides in improving the battery use efficiency with features such as Super Power Saving Mode, Super Nighttime Standby and Optimized Night Charging, ensuring a long-lasting and safe user experience.

Powered by Qualcomm® Snapdragon™ 680, OPPO A76 delivers a smooth user experience at all times, even while multi-tasking. Two different memory and storage combinations are offered with the OPPO A76 – 4GB + 128GB, and 6GB + 128GB, allowing microSD storage expansion up to 1TB. OPPO A76 supports the RAM Expansion feature, which helps alleviate performance bottlenecks for memory-limited devices.

OPPO has also provided software enhancements to take advantage of the new hardware performance. ColorOS 11.1 on OPPO A76 makes the entire user experience effortless and efficient with fluidity with the help of useful features such as Bullet Screen Message, FlexDrop, Three-finger Translate with Google Lens, and upgraded Privacy features. System Booster is an underlying technical optimization, which ensures a comprehensive smoothness for the phone. In addition, Link Boost 2.0 ensures users always connect intelligently and enjoy low latency, high-speed internet. It also supports card reading, and point-to-point communication.

A camera upgrade enhances portrait photography

OPPO A76 carries an 8MP front camera with a pixel size of 1.12um and an aperture of f2.0, producing gorgeous portrait shots up to 3264 x 2448 resolution. AI natural retouching is a beautification technology that has been upgraded and now includes blemish removal for the front camera while still preserving the user’s natural facial features. Portrait shots are now brighter and clearer in dim environments with the help of the 360° Fill Light feature, while beauty effects are superimposed on top.

The rear dual camera setup features a 13MP f2.2 main sensor on top and a 2MP secondary bokeh camera on the bottom, allowing users to use Portrait Mode to take some seriously stunning shallow depth-of-field shots where the bokeh looks more precise and natural, while the blurred edge processing adds more authentic detail. The camera also supports 6x digital zoom and up to 20 continuous burst shots. An AI Palette is included as an after-effect editing feature, where users can discover many different coloring settings and easily create photos in the same style as influencers. Both front and rear cameras support HDR, which preserves details in the dark areas even under backlit shooting scenarios.

Market Availability

OPPO A76 is available today in Pakistan. It comes in two stunning colors, including Glowing Blue and Glowing Black. OPPO A76 is available with 4GB + 128GB / 6GB + 128GB. You can pick up this smartphone powerhouse for 36,999 PKR at https://click.daraz.pk/e/_725og and in stores nationwide.

5 Brands Offering Women’s Day Deals And Discounts

By

Dr. Rida Qamar

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Mar 8, 2022

International Women’s Day is being celebrated worldwide. In honour of Women’s Day, different brands have launched deals and discounts for their customers. If you are planning a girls’ day out or simply want to treat yourself. Here are some brands which are offering great discounts.

1. Sapphire

Sapphire is offering a great deal in collaboration with Faysal Bank. The Faysal Bank cardholders can avail a flat 50% discount on Sapphire’s complete collection. The offer is valid for standard/gold/titanium and platinum cards.

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A post shared by Sapphire (@sapphirepakistan)

2. Dunkin Donuts

Attention ladies! Blow away your Tuesday blues with a glass of shake from Dunkin Donuts with a free doughnut on the side. Yes, you heard it right! Dunkin is offering a free doughnut on a purchase of shakes this women’s day. So hop on to your nearest store now.

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A post shared by Dunkin' Donuts Karachi (@dunkindonutskarachi)

3. Pinch & Co

It’s time to celebrate women’s day with your favorite clan at a high tea. Pinch and Co are offering discounts for a group of 2 and 4 at a discounted price.

https://www.facebook.com/650752068367937/posts/4673635622746208/

4. Prime 109

Prime 109 knows exactly what women want. The restaurant celebrates women’s day with a flat 20% discount on its entire menu. Wait till you hear the best part. You can also get a complimentary dessert with your meal which is the perfect cherry on top.

5. Insignia

Give the women the right shoes, and they can conquer the world. It sounds empowering, especially on a day like today! Insignia understood the true essence of this statement as the brand is offering discounted bundles and deals for the boss women in your life. So, check them on the website and make sure to order.

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A post shared by Insignia (@insignia_shoes)

Stay tuned to Brandsynario for the latest news and updates.

Is Samsung Working On An L-Shaped Phone?

By

Lyza Rashid

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Mar 8, 2022

samsung l-shaped phone — Image Source: Wired

Samsung might no longer be competing with Apple. The company is on the up and up and it is no longer following the iOS creator as it starts on the path less traveled. Samsung might just be in the works of launching an L-shaped phone. Confused, interested, or simply not fazed? Keep reading to develop your thoughts:

The Latest News

This news was brought to everybody through the discovery of a patent. A recently uncovered design patent from Samsung is based on an L-shaped phone design. This shows that the Korean phone company is secretly working on creating a unique phone that will have everyone shocked. Patents are definitely home to some of the most bizarre ideas— could Samsung be making theirs come true?

More About The Patent

The patent was filed with WIPO as per all the latest reports. The renders that have since come to light show many interesting features that have us sold. For instance, a folding display that opens out sideways and wraps around the back of the phone once it’s closed. But while this may be cool and new, we’re also getting flashbacks of something old. How about Samsung LG Wing?

The Features of The Phone

The 2D renders of the phone show more. They also show a triple camera setup on the back with an LED flash unit. As a result, this camera setup sits right next to the folding display that curves at the back of the phone. Would you have ever thought that since the display curves to the back, it could be used as a viewfinder for the main camera? This phone will make that possible. In addition to all that, the main display also has a punch-hole selfie camera in the top center.

Is There More To It?

There is definitely more than can be said about the phone. Finer details have not been shared about it yet. However, we have to warn you: we might have gotten your hopes up. Many patents never actually make it to finality. They’re there as security. So if you were excited about an L-shaped phone, you know there’s some time to go before your dreams come true. If they do, Samsung will be behind them.

Stay tuned to Brandsynario for the latest news and updates.

Ideas Pakistan Day Online Sale To Start From March 9

By

Web Desk

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Mar 7, 2022

While the chilly winter is going away, one habit will stay – that’s shopping your favorites from gulahmedshop.com from the comfort of your home with FREE delivery. Yeah, there is a minimum spend cap of PKR 2,000 or more.

Considering the Ideas Pakistan Day Online Sale will start from March 9, you are bound to shop till you drop.

With an excitingly colorful assortment of 3,000+ articles, you are spoiled for choice. From gorgeous ladies suits to delightful men’s fabric, from ready-to-wear to home textile, the Ideas Pakistan Day Online Sale has it all at amazing discounts and unbeatable value.

Just in time for the summer, the sale will have a wide variety of beautiful bed sheets, comfy towels, and lovely cushion covers. You can give your home that makeover it needs without spending too much.

Got nothing to wear for the coming days and weeks? Worry not! Just buy all that you like from women’s and men’s apparel range from Ideas. The fashion brand has it! From elegant traditional wear to vivacious western wear, you will find something for yourself during the Ideas Pakistan Day Online Sale.

If you are a fan of getting your dresses tailored to your needs, then you will be happy to know that a selected range of most trending designs from GulAhmed will be marked down during this sale. A special collection of lawn unstitched suits will also be available to order during the sale.

Looking for fashion accessories? Well, you can grab the most hip and happening shoes and bags in town – all from the comfort of your couch.

If you are a fan of shopping instores, then just visit your Ideas store on March 10 for the Pakistan Day Sale.

However, no store can duplicate the wide variety you can find on the website. So, be smart and shop from the Ideas Pakistan Day Online Sale by visiting gulahmedshop.com on March 9. With free delivery on cart value of PKR 2,000 or more, you know it’s the best way to buy your fashion.

Standard Chartered Bank And Haball Enter A Corporate Alliance Agreement To Digitize Value Chain

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Web Desk

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Mar 7, 2022

Standard Chartered Bank Pakistan Limited (SCBPL) once again combines its international expertise in digital space with its local knowledge to bring together a unique offering unlike any in the market. SCBPL has entered into a partnership with Haball, Pakistan’s first B2B Fintech with the aim to digitise supply chain collections for its clients and bring efficiencies in clients’ business processes.

SCBPL recognizes that digital connectivity is a catalyst for business growth. Through partnerships, deals, and collaboration, SCBPL will continue to invest in and accelerate digital offerings, working hand-in-hand with leading fintech innovators to foster fresh ideas throughout the markets. The collaboration aims to build an enabling environment to increase the uptake of digital payments using institutional vehicles. This will create digital financial inclusion in the distribution and retail space in Pakistan. Haball is the first Fintech in Pakistan to be associated with SCBPL, supported by a goal of enabling efficiency and growth in supply chain for large corporates with faster transactions.

Haball is currently working with clients of the Bank in multiple industry verticals to digitise their value chain collections, down to the retailer leg. Its services allow manufacturers and service providers to effectively reduce the reliance on cash-based transactions and automate the reconciliation process. Haball has augmented the adoption of digital payments and continues to contribute to the digital economy.

Shiraz Hyder, Head of Transaction Banking, SCBPL stated, “Standard Chartered is pleased to partner with Haball Pvt. Ltd.” He further said, “Technology is an enabler, and partnerships between fintechs and banks can create opportunities that neither party could deliver alone. Our partnership with Haball will enable corporates to effectively digitize their order-to-collections cycle, while providing end-to-end visibility across the value chain, through a truly bank agnostic solution.”

Omer Bin Ahsan, Chief Executive Officer and Founder, Haball said, “This partnership builds the corporate trust that supply chain stakeholders need to process payments digitally. It further drives ahead Standard Chartered’s commitment towards creating a sustainable digital infrastructure for financial services in Pakistan.”

Haball is a B2B Fintech, digitizing supply chain and business payments for large corporations and institutions. Its cloud-based, agnostic platform enables corporate finance, corporate sales, distributors, and retailers to digitally engage with the supply chain especially with ordering, invoicing, shipment, payment, and financing. The platform agnostically manages digital payment channels and shariah-compliant financing so that supply chain stakeholders can make payments from the digital channels of their choice.

Feroze Khan’s Recent Video Sparks Massive Outrage

By

Dr. Rida Qamar

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Mar 7, 2022

Hnet.com-image (6) — Image source: Brandsynario.com

A recent video of Feroze Khan is doing rounds on social media, and it has received quite the outrage from netizens. The video shows the actor holding a bottle in a brown paper bag, implying the actor is drinking alcohol.

The Viral Video

The viral video is posted on all the significant publications pages asking the same question. What is going on? By the looks of it, the video is filmed without the actor’s knowledge. However, the nature of the video seems like it is staged.

Take a look at the video below.

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A post shared by 𝐅𝐑𝐊 𝐌𝐀𝐆𝐀𝐙𝐈𝐍𝐄 𝐏𝐀𝐊𝐈𝐒𝐓𝐀𝐍 (@frk.magazine)

Staged Or Sneaked Out

Whether the video is staged or not, it will be confirmed sometime soon. Meanwhile, it isn’t difficult to assess the video is for a promotional campaign. Netizens have been speculating about Feroze Khan’s upcoming project. With the video going viral, the actor might be revealing a new version of a famous soft drink or will take on the role of brand ambassador.

Netizen’s React

Netizens have been taking the issue one step ahead by calling out the actor for drinking publicly. Meanwhile, others have concluded that the actor is filming a scene from his drama.

Here are some comments from the social media posts.

Previously, different brands have run such campaigns to create a massive buzz about their products. Filming videos in private is a new trend to gain social media’s attention. However, it does raise questions about being unethical. People have been commenting about how wrong it is to film someone in private and then share the video on social media.

Nadia Khan and Waseem Akhtar were previously under the netizen’s radar for sharing such videos on social media. But the question is whether this trend is here to stay?

What are your views about the recent video? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Here’s How Much YouTube Is Willing To Pay Podcasters

By

Lyza Rashid

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Mar 7, 2022

youtube pay podcasters — Image Source: The Verge

YouTube has announced massive grants for video creators and podcasters and it appears the streaming platform is trying to venture into Google podcasts. Is this a successful move and will people actually scramble for the grants? Here’s everything you need to know about what’s unfolding in the streaming world:

What Is The Latest?

YouTube is reportedly offering grants of up to $30,000. These grants are specially to produce videos that would also include filmed versions of podcasts. However, there are certain levels of grants and rules on who can avail what. For instance, each creator can receive $15,000 individually whereas podcast networks may be looking at $20,000 to $30,000.

Something Is Certain

This news was reported by Bloomberg. The article also shared that this move is stemming from a place of insecurity perhaps. YouTube is pursuing podcasts very passionately and this can be interpreted as to its desire to compete with Spotify. This move also comes after a recent incline in Spotify and Amazon’s investments in podcast streaming on their platforms.

Here’s what YouTube has been doing: it has added listening controls for video playback. Moreover, it has hired Kai Chuk as “Podcast lead” in order to refine the listening experience on YouTube. In addition to that, background listening has been made free in certain regions. Keeping all these in mind, the prospect of Google Podcasts merging with YouTube seem strong.

Can This Change Things Up?

These YouTube grants can provide brilliant incentives for podcasters to create more. We might be looking at a surge of content on the platform that will be as wild as anything in order to get the attention of grants. However, many have reported their apprehensions. Google has not commented on this news yet.

The terms and conditions of the grants are also not shared. It can be likely that they will be tough to accommodate.

The Current Situation

YouTube recently added a new feature to Shorts. This feature allows users to change voiceover for videos within the app which makes the work a tiny bit easier. However, at the moment YouTube creators can only use the music and audio from YouTube’s library and not others. They also have to use third-party video editors to add other audio tracks currently.

Stay tuned to Brandsynario for the latest news and updates.

#ThinkBeforeYouJoke Campaign By Zindagi Trust Has An Important Message To Share

By

Lyza Rashid

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Mar 7, 2022

thinkbeforeyoujoke — Image Source: Brandsynario

International Women’s Day is celebrated on 8th March around the world to applaud women for their efforts. Zindagi Trust is approaching this international women’s day with the most important campaign. #ThinkBeforeYouJoke sheds light on how sometimes humor is not harmless. Here’s how:

What’s The Campaign About?

The campaign is about how a lot of times jokes are used to marginalize women. These jokes about beautiful women not being able to study hard are incredibly discriminatory. In addition to that, the biggest joke of all “oh she’s a beauty with brains” is incredibly problematic.

Why can’t women be both without that being an achievement? The ad shows young school-going girls in their uniforms as they sit and read out these jokes and respond to them.

Watch the video here:

https://www.facebook.com/zindagitrust/videos/299893355567358/

What Are Some Jokes That Should Be Cancelled?

One joke that they tackle is “beautiful girls don’t put in a lot of effort in studying because they know some fool in some corner of the world would be studying to become an engineer or doctor for them.” Not even sure whether this joke is funny in any sense but we’ll grant it that label to appease the haters!

The girls have the most absurd faces in reaction to this joke. They come up with the strongest arguments to shut down this thinking! For instance, women are also studying to become doctors and engineers. One asks, “does this mean I am not beautiful then?”

What Do These Jokes Do?

Jokes are a tricky zone. If we start letting things slide in the name of jokes, we would be playing a passive role in normalizing such problematic concepts. You laugh at something once, twice, and then it’s fair game. When such jokes become the norm, we not only start marginalizing women more but also perpetuate stereotypes.

Zindagi Trust is playing a role in making young girls aware of jokes that are harmful to them. These young girls will be able to grow older realizing the severity of such jokes and stand up for themselves in the face of sexist narratives. Isn’t it the most amazing way to celebrate International Women’s Day?

Stay tuned to Brandsynario for the latest news and updates.

Anay Wala Kal – Bringing Back Memories Of Musical Excellence

By

Web Desk

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Mar 7, 2022

Pakistan is a hotbed of musical talent, where there is no lack of genres being explored. One such artist who has been part of the music industry; Rutaba Yaqub has just dropped a hot new single ‘anay wala kal/ghubaray’’. Rutaba has been featured in both Nescafe Basement as well as Pepsi Battle of the Bands, BBC, and NPR. Where her musical talents were applauded by critics around the nation.

The new single is just the tip of the iceberg of her solo venture. ‘Anay Wala Kal’ is a contemporary mix of old-school Pakistani retro-pop infused with western-influenced basslines; while the lyrics hit everyone on a different level, based on their perception of them.

The song essentially takes the listener on a journey with their future perspective, which says to their present self ‘kese may batao tumko anay wala kal hai haseen’ (how should I tell you your future is beautiful). With Rutaba’s experience with the big wigs of the industry, the video of the song gives viewers nostalgia for the booming pop era of the 90s.

The single can be heard here. With the launch of this song, Rutaba is all set to drop an album in various markets.

Beaconhouse Honours Long-Serving Women Employees In Celebration Of Upcoming IWD 2022

By

Web Desk

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Mar 7, 2022

Lahore – March 4^th, 2022: Beaconhouse, the country’s largest network of private educational institutions, hosted an exclusive Ladies’ Luncheon to honor its dedicated women employees that have served the institution for more than 20 years. The event was held at the Ambiance Hotel in Lahore and was hosted by Beaconhouse’s Founder and Chairperson, Mrs. Nasreen Mahmud Kasuri.

Beaconhouse’s senior executives and veteran employees along with a number of key women from the media were also present at the event to celebrate women and the innumerable services and roles they offer with dedication across all industries.

Addressing the audience at the event, Mrs. Nasreen Mahmud Kasuri stated, “Beaconhouse holds a legacy of over 46 years, and for all these decades it has remained determined to empower women with avenues for professional development and the provision of safe and progressive economic opportunities. Currently, we have over 9,500 women employees, making up about 80% of our total workforce. We are proud of being cultivators of a women-driven work environment. I congratulate all of you for continuing to be a valuable part of our institution and society.”

Beaconhouse Group currently employs more than 15,000 people, out of which 450 women have been affiliated with the organization for over 20 years. In addition to this, as part of the employee benefits policy, over 5,600 children of these ambitious women employed at Beaconhouse receive education from the BSS network nationwide – availing fee concessions across all campuses.

The Beaconhouse Group has played a pioneering role in bringing economic growth and representation to women and is one of the largest employers for women in the country. The organization was established in 1975 and has been showcasing educational expertise ever since, with a current student strength of over 315,000 across Pakistan.

Gluco Kahani: Pinjray Mein Chirya

By

Web Desk

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Mar 7, 2022

Follow how this Chirya finds a friend in Bhaloo who helps her meet her children in this soulful rhyme.

Gluco Kahani: Dekho Aaya Sher

By

Web Desk

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Mar 7, 2022

Everyone is scared of the mighty Sher. Will Sher be able to make friends with all the other animals? Listen to the rhyme to find out.

Gluco Kahani: Kuchu Kuchu Kachuwa

By

Web Desk

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Mar 7, 2022

Sing along to this exciting rhyme and watch Kachuwa as he flaunts his speed in the waters.

Gluco Kahani: Mein Tu Aik Khargosh Hoon

By

Web Desk

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Mar 7, 2022

The super fast Khargosh is always on the run! But when he gets tired, will Lomri be able to catch him this time? Watch the video to find out.

Gluco Kahani: Geeli Geeli Machli

By

Web Desk

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Mar 6, 2022

The playful Machli is touched by the kindness of Haathi in this exciting Urdu rhyme. Sing along as the Machli swirls and twirls and makes new friends.

Gluco Kahani: Batakh Ne Na Maani Haar

By

Web Desk

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Mar 6, 2022

The courageous Batakh teaches us a lesson on perseverance. Sing along to this jazzy rhyme as Batakh tries to cross the river with all his strength.

Find Out What Fahad Said To Ahad In The Latest Dew Adventure

By

Lyza Rashid

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Mar 6, 2022

Mountain Dew’s ads are not for the light-hearted— for all the right reasons. The ads have always captured the hearts and minds of their audience as they’re packed with adventure and friendship. Now, their mantra “yaar hain tou paar hain” has been taken forward with the latest ad featuring Ahad Raza Mir, Fahad Mustafa, and Shahveer Jafry. It’s something you need to watch right now, here’s why:

Friendship and Adventure Together

All youngsters would agree that friendship, at a young age, is synonymous with adventure. Be it going out late at night to random places, impromptu trips to the north, or getting the feel of the first crazy driving episode when you get a car. This ad captures that feeling of excitement and brotherhood with the three musketeers as they help a friend in need.

mountain dew ad — Image Source: Brandsynario

After all, a friend in need is a friend indeed. So, what drives people to become those friends in need? A chilled bottle of Mountain Dew.

The Bro Banter

Nowadays, bro banter has become common in almost all friendships. When we say bro, we don’t literally mean brothers, as in guys. We mean the kind of banter that never ends and is there even in the most inappropriate situations.

This ad shows Ahad Raza Mir literally jumping over trucks and climbing over buildings to get to his friend, Fahad. However, when he does finally reach him, the friend is ready with a taunt. He goes like, “kaha nai tha tayyar rahin?” We’ve all been there.

The Smart Marketing Technique

Ahad Raza Mir and Fahad Mustafa become the ultimate buddies for the ad. However, to finish the “three musketeers” vibe, Mountain Dew had to bring in someone equally fun and interesting. What better option could there be than Shahveer Jafry?

Check out the TVC here:

https://www.facebook.com/mountaindewpk/videos/702781934229334

The man is an internet sensation who epitomizes fun, wild, and young energy. It is also such a brilliant tactic to bring him into the mix because he has a huge internet following. Fans of Shahveer Jafry will definitely go to the ad, again and again, to watch it and become inspired by the “yaar hain tou paar hain” vibe.

What are your thoughts about this ad? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

Karachi United FC: Journey From The City of Lights to Barcelona

By

Alefyah Hasnain

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Mar 6, 2022

Pakistan is a land brimming with talent. From arts to entertainment and science to sports; we have successfully proved our mettle in every field. Many might not be aware, but the nation boasts a group of budding football players, having the potential to be the next Ronaldo in the world of football.

Meet Some of Karachi United’s Budding Talent

These rising players are as a young as eight years old and are quite passionate about football. For those who want to witness their magic on the field, visit Karachi United Football Club and we bet, you will be left in awe of their sheer greatness.

Brandsynario met with the emerging stars of K.U, heard their untold stories and accomplishments from their recent trip to Barcelona FC.

Read what they had to say here!

The Rise of Karachi United FC & Tour to Spain

The football club was formed in 1996 by Talha Alizai and was set up with the mandate of achieving football excellence. Starting off as a group of passionate weekend footballers, a structure slowly grew out of it. In 2003, a Youth Academy was set up and it became a real club. In 2010 the Youth Academy was formed which started to nurture talent. Over the years it now has the objective to provide the best football development opportunities in the country.

The Karachi United Football Club has also set up 10 centers in many inner city areas of Karachi including Mangopir, Lyari, Malir etc. One of the mandates of the club is to develop community through sport. Almost a 1000 children attend free of cost. From these, the most talented are brought into the academy and trained further.

This year 44 children were taken to Barcelona, Spain out of which two are residents of Malir and Lyari. The trip proved to be highly beneficial as it provided exposure to Barcelona coaches and their teaching methods as well as provided an opportunity to play competitive matches with local clubs in Barcelona and their academies. The local team fared pretty well and even won a few games.

The team enjoying a match in Barcelona

Karachi United’s Players in Action!

The squad was invited to tour the hub of international football and visited Spain’s Barcelona football club for a week long period between 13th to 20th February 2017. The team returned after a successful run in the city where they got a chance to play with international Spanish teams and were trained at Camp Nou under Barcelona FC’s professional coaches.

Karachi United’s team in Barcelona FC, Spain

Speaking with KU’s Director Development, Ali Ata, we learned about the club’s journey over the years and how KU is integrating children from various backgrounds.

Watch Ali Ata talk about the club’s journey towards achieving excellence. He talked about the interest in football increasing in Pakistan due to the growing awareness of people in the sport.

” KU started as a bunch of weekend footballers who wanted to play together 20 years ago. Slowly we put a structure around it and I would like to mention Taha Ali Zai in particular who has been instrumental in the continuity of Karachi United ”

The football club in Karachi is working towards women empowerment and changing communities by operating within inner city centers. They interact and train around 1500 kids from all over Karachi free of charge.

There have also been cases when children from rough neighborhoods have left drugs and gangs, joining the KU centers where they are not only taught football skills free of cost but given life skills and basic education, nurturing them for a better future. This results in an integration of different communities and encourages collaboration amongst the players. Giving talented children an opportunity, this local football is changing and enriching lives too!

What is more, you will be amazed to know how confident the young players of KU are. Football has become an integral part of their lives and they have learned how to balance their passion along with the pressure of studies.

Watch as they share their experience with us in this video.

Abdul Ali Mehta, another top player and performer for Karachi United shared his football journey from playing within Karachi to Barcelona.

Watch the young star’s video to know more!

The squad met the Pakistan Consul General in Barcelona

However, Karachi United FC is not just a team of young boys. It is also a platform for women to embrace their love for this sport. 2010 also saw the setting up of the Ladies Division by Mashal Hussain and Khadija Kazmi (the current KU Ladies Division Head and Captain of the Ladies team). The coach and mentor, Khadija Kazmi is an IBA graduate and she has devoted her life to empowering women in football. She believes in creating an equal opportunity for both boys and girls.

The Ladies team has had greater on-field success as compared to their male counterparts, having won many local/national tournaments including recently winning the State Bank Cup.

See what she shared with Brandsyanrio here.

You won’t believe that a cute, 9-year old Eschal W. Shaikh too is a part of KU Junior Under 13 team. She also received training at Camp Nou in Spain. Bubbling with energy, she plans to be a professional football player as she grows up.

Watch what she had to say here!

Witnessing the brilliance of Pakistani youth, our hearts swelled with pride. However, there will be many such emerging players whose talent remains hidden. We never know, that there could be a Messi hidden in Pakistan, waiting to be discovered!

Post Contributors : Farhat Kapadia Mehboob and Ghazala Suleiman

Stay tuned to Brandsynario for more updates!

Thought-Provoking Session ‘Kaaf Se Kahani’ On Importance Of Urdu At KLF

By

Web Desk

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Mar 6, 2022

6^th March 2022, KARACHI: Peek Freans Gluco hosted an interactive session ‘Kaaf se Kahani’ at the ongoing Karachi Literature Festival.

Renowned educators and artists including Rumana Hussain, Bilal Maqsood, Beenish Umer, and Peek Freans Gluco’s Senior Brand Manager Hataf Shahab participated in the session, moderated by Sarwat Gillani. The event’s highlights were the warmly engaging and language-appropriate nursery rhymes launched by Peek Frean’s Gluco in collaboration with Bilal Maqsood.

The discussion revolved around the importance of Urdu, its infrequent usage among the younger generation, and how today’s young minds are losing their touch with Urdu.

The guest speakers highlighted the concerns that due to the dearth of good quality Urdu content, young children view content that is not attuned to our social and moral values. Urdu is something that our children should be familiar with in their early childhood days. The panel unanimously agreed that this could only happen when there is content in Urdu that seeks to teach them not just about morals but also in a way that is creative and entertaining to attract them.

The panel discussed how there is a need for a paradigm shift in Urdu curriculum in schools and educational institutions in order to teach children as to how they could express themselves eloquently in Urdu. Sarwat Gillani pointed out the lack of engaging Urdu content for children in the media stating that our children are learning foreign content and words moving away from the basics of Urdu.

Aaminah Saeed, GM Marketing, responded that the Company had taken an initiative to strengthen its relationship with its core consumers i.e., children and parents. She said: “Peek Freans Gluco as a heritage brand realized that there was a dire need of high-quality Urdu content for children in the media. Through our consumer insights, we realized that mothers are eagerly looking for local content that is not just entertaining and engaging for children but also helps them get attuned to Urdu, their own language. Content is a way for children to learn – especially when it comes to developing language skills. With the mission of nourishing hearts, lives and communities, Peek Freans Gluco has heard these mothers and brought in content that is entertaining for children using Urdu as a medium”.

Bilal Maqsood said: “This was a dream project for me. I partnered with Peek Freans Gluco of EBM to compose, write and sing 8 original Urdu nursery rhymes for children so as to play my part in giving our kids something to hold on to while growing up something that’ll keep them connected to their language and cultural values without losing the element of learning with fun.”

The session ended on the note that various elements of the society will have to work in tandem to keep the balance of Urdu content available for our younger generation to consume, learn and enjoy.

اردو ، انگلش یا منگلش؟

By

Web Desk

-

Mar 6, 2022

Published in Daily Express. This article is written by Afia Aslam.

اردو ، انگلش یا منگلش؟ یہ وہ الجھن ہے جو سلجھاتے نہیں سلجھتی، پہلی دونوں زبانوں کے بارے میں تو سب جانتے ہیں لیکن یہ تیسری زبان کس علاقے میں بولی جاتی ہے؟

زیادہ دور جانے کی ضرورت نہیں کیونکہ اس کی صدا آپ کو اپنے قریب ہی سے سنائی دے گی۔ اب یہ آپ کے مزاج پرگراں گزرتی ہے یا آپ اس کے عادی ہو چکے ہیں یہ آپ کی اپنی زبان سے قرب پر منحصر ہے۔

اکثر لوگ اس کو غیر ارادی طور پر اپنا بھی لیتے ہیں لیکن یہ بھی حقیقت ہے کہ اردو زبان کے قدردانوں کا ایک بہت بڑا طبقہ اس سے خاصہ نالاں بھی ہے اور فکرمند بھی۔ وہ اکثر اپنے بچوں کے لہجے اور ان کی زبان کے بارے میں فکر مند رہتے ہیں۔

اچھے اسکولوں میں پڑھنے کے باوجود بچے نہ ٹھیک سے اردو بول سکتے ہیں اور نہ انگریزی۔ انگریزی تو پھر بھی آ ہی جاتی ہے لیکن اردو سے زیادہ جو زبان وہ بولتے ہیں اس کو منگلش ہی کہا جا سکتا ہے یعنی اردو اور انگریزی کی ملی جلی کھچڑی نما زبان اس میں بچوں کا تو کوئی قصورہے ہی نہیں، وہ جو سنیں گے وہی بولیں گے نا۔ان کے کانوں میں میں ارد گرد سے اسی زبان کی آواز آتی ہے کیوںکہ زیادہ تر ذرایع ابلاغ پر بھی یہی استعمال ہوتی ہے۔ ٹی وی، ریڈیو کی نشریات ہوں، یا پھر آج کل کے ڈیجیٹل دور میں جو مواد فون اور کمپیوٹر پر دستیاب ہو۔

روایت پسندوں کے لیے یہ بات خاصی ناپسندیدہ بھی ہے اور پریشان کن بھی۔ ان کے خیال میں اردو زبان میں دوسری زبان کے الفاظ کی پیوند کاری سے زبان کا حسن اور اس کا خالص پن بگڑجاتا ہے۔ اردو زبان میں الفاظ کے ہوتے ہوئے متبادل کے طور پرکسی دوسری زبان کی آمیزش کا بڑھتا ہوا رواج انھیں اس لیے فکر مند کرتا ہے کہ اس طرح آہستہ آہستہ اردو میں سے ان الفاظ کا استعمال متروک ہو جائے گا اور نئی نسل یہ الفاظ ہی بھول جائے گی۔ انگریزی الفاظ کی شمولیت ہماری زبان کو نقصان پہنچا رہی ہے یا اس کی ترویج کر رہی ہے اس بارے میں کوئی حتمی رائے قائم نہیں ہو سکی۔

اصل مسئلہ یہاں پیدا ہوتا ہے کیونکہ عوام الناس میں بچوں کو بھی شامل کر دیا جاتا ہے جب کہ دیگر دنیا میں میں بچوں کے لیے مواد یا ان کی اس تک رسائی ان کی عمراور سمجھ بوجھ کے مطابقت رکھتی ہے جب کہ ہمارے ہاں اس کا بالکل خیال نہیں رکھا جاتا۔

یہ بات صرف پڑھنے والے مواد کی حد تک محدود نہیں ہے بلکہ ڈیجیٹل کانٹینٹ میں بھی یہی مسائل درپیش ہیں۔ اخبارات اور رسائل کی حد تک تو اب بھی بچوں کے لیے مخصوص مواد چھاپا جاتا ہے ، جو اصلاحی بھی ہوتا ہے اور تفریحی بھی۔

اسی طرح ڈیجیٹل کانٹیکٹ میں بھی بچوں کے لیے تعلیمی اور تفریحی، بہت معیاری مواد اردو میں موجود ہے۔

ذرایع ابلاغ کے ذریعے آگاہی ایک بہت ہی مشکل کام ہے اور اس کو بہت سوچ سمجھ کر انجام دینا چاہیے۔ خاص طو پر اگر اس کا تعلق اپنی نئی نسل کی تربیت اورکردار سازی سے ہو کیوںکہ الفاظ کا چناؤ، انداز بیاں اور زبان کا انتخاب بچوں کے ذہنوں پر بہت گہرا اثر ڈالتا ہے۔ منگلش میں یا ایسا انداز تکلم جس میں الفاظ کو برے انداز میں ادا کیا گیا ہو یا توڑ مروڑ کر پیش کیا گیا ہو، اس کا تو سوال ہی پیدا نہیں ہوتا تھا۔

Hey Afia, we hear you! Did you check out our session 'Kaaf Se Kahaani' at @KhiIsbLitFests. We discussed on the same idea of better Urdu content for our future generations. #GlucoKahani #PeekFreansGluco

You can checkout our session at https://t.co/0qPZCoO5ef

— PeekFreansGluco (@PeekFreansGluco) March 6, 2022

سب سے پہلا حل صحیح زبان کی بنیاد رکھنا ہے اور یہ کام گھر سے شروع کرنا چاہیے۔ جو بچے اسکول جاتے ہیں خاص طور پر جہاں انگریزی پڑھائی جاتی ہے یا جو جہاں پر تمام مضامین انگریزی میں ہوتے ہیں ان کو تو انگریزی آ ہی جاتی ہے۔ محنت ان کے لیے اردواور اپنی دیگر مادری زبانیں اور علاقائی زبانوں پہ کرنی چاہیے۔

بچوں کو ان زبانوں میں مواد سے زیادہ سے زیادہ روشناس کروانا چاہیے ، چاہے گانے ہوں ، لوریاں ہوں ،کہانیاں یا ٹیلی ویژن پر چلنے والے بچوں کے لیے مناسب پروگرام اور انٹرنیٹ پر انھیں کی عمرکی مناسبت سے مواد یہ ذمے داری والدین اور اساتذہ دونوں کی ہے ۔

ان زبانوں میں کتابیں رسالے بچوں کو لاکردیں ، ان سے بات ان زبانوں میں کریں ، جب کوئی وہ لفظ غلط بولیں تو ان کی اصلاح کریں۔ ٹیلی ویژن پر تو چونکہ اب بچوں کے لیے کوئی مخصوص پروگرام نہیں ہیں تو کیا یہ ضروری ہے کہ بچے آپ کے ساتھ بیٹھ کر ٹی وی دیکھیں؟ خود دیکھنے کے لیے کوئی ایسا وقت چنیں جب بچے نہ ہوں، انٹرنیٹ پر پیرنٹل کنٹرولزکا استعمال سیکھیں اورکریں۔ اردو میں بہت اچھا مواد موجود ہے۔ جب وہ چھوٹے ہوں تو وہ ڈھونڈ کر ان کو دکھائیں، اور ان کے ساتھ بیٹھ کر دیکھیں۔ ایک بہت بڑا مسئلہ یہ ہے کہ والدین ٹیلیفون یا کمپیوٹر ہاتھ میں دے دیتے ہیں اور یہ نہیں دیکھتے کہ بچے کیا دیکھ رہے ہیں کیا سیکھ رہے ہیں۔ اس مسئلہ کا حل تو سب کے اپنے ہاتھ میں ہے ۔

اس سے اگلی سطح آواز بلند کرنے کی ہے۔ اپنے بچوں کے اسکولوں پر زور دیں کہ وہ اردو اور مقامی زبانیں اپنے بچوں کے نصاب میں بھی شامل کریں اور عام گفتگو میں بھی۔ اخبارات کو خط لکھیں اور اداروں سے کہیں کہ وہ وہ ان زبانوں میں بچوں کے لیے زیادہ سے زیادہ زیادہ مواد لکھوائیں اور چھاپیں۔

اس کے علاوہ، جدت سے خوفزدہ نہ ہو… اگر پیغام پہنچانے کے لیے کچھ دوسری زبان کے الفاظ کا استعمال کیا جا رہا ہے جو کہ عام فہم ہیں تو اس میں کوئی ایسا حرج بھی نہیں خاص طور پراگر وہ الفاظ دائرہ تہذیب میں ہوں۔ کسی غیر زبان کا زبردستی تسلط یقینا فہم کو نقصان پہنچاتا ہے، اس سلسلے میں جو بتدریج بگاڑ آیا ہے ، اس کے سدھارکے لیے بھی معاشرے کے مختلف حلقوں کو مل کرکام کرنا ہوگا۔