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#DefenceDay2019: Iconic 1965 War Pictures

By
Khizer Bin Saad
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1965 war

Since Pakistan Defence Day is here, let’s revive the published snapshots from 1965 War to commemorate Pakistan’s win.

The treasure trove reveals some glorious pictures from history.

Pictures reveal captured Indian posts, tanks, jeeps, artillery, ammunition, and soldiers while simultaneously glorifying courage and valor or Pakistani soldiers.

Take a look at some of the most iconic images from 1965 war:

1965 War Explained Through Rare Newspaper Clippings & Images

Stay tuned to Brandsynario for more updates.

New Nokia Phones Introduce Class-Defining Experiences Across Segments

By
Press Release
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Nokia

HMD Global, the home of Nokia phones, today announced five new Nokia phones. Two new smartphones: the Nokia 7.2, a class-defining smartphone with a powerful 48MP triple camera featuring ZEISS Optics, and the Nokia 6.2, where the breath-taking PureDisplay meets an advanced triple camera setup powered by AI experiences, all in one accessible smartphone.

The company also expanded its feature phone portfolio to address new network and market categories. The Nokia 800 Tough is the first rugged Nokia phone from HMD Global, representing a new hallmark in Nokia phone durability and battery life that comes perfectly paired with essential modern tech like The Google Assistant, WhatsApp, 4G and more.

The Nokia 2720 Flip is compact and tactile but transformed in usability thanks to the integrated AI technology. This makes it an ideal phone for consumers with accessibility needs or looking for a digital detox. Lastly, the Nokia 110 is all about entertainment in an extremely affordable package.

Heralding the next phase for Nokia phones

HMD Global also shared its vision for the Nokia phones of the future. Continuing with the belief that technology and innovation must move people forward – and not be limited to certain price points – the company has identified key strategic investment areas for the future.

These investments will be aimed to drive even deeper differentiation for Nokia phones in the areas of imaging, security as well as design and materials innovation. Bringing the benefits of new network technology to a wider audience, HMD Global also announced its commitment to deliver an affordable yet premium-grade 5G experience in 2020.

Florian Seiche, CEO, HMD Global said: “We are now paving the way for the next phase for Nokia phones and have identified strategic investment areas for driving a high-quality Nokia smartphone experience for our fans, specifically focusing on bringing innovation in the area of 5G, security, imaging and design.”

“We are very proud of our laser-sharp focus on security across all our phones, making us the only European brand in our category with a strong emphasis on trust, security and a pure Android experience. With amazing achievements like being the only brand to have our entire portfolio running the latest version of Android, we have brought the latest Android features across all price segments. We are the only brand that consistently delivers monthly security updates, making good on our promise to keep your phone secure.” added Seiche.

Two new Android™ smartphones elevate the mid-segment portfolio for Nokia phones

In a strong renewal of the mid-segment, HMD Global today announced two new Nokia smartphones – the Nokia 7.2 and the Nokia 6.2 – both delivering segment-leading experiences to fans in both display and imaging. In addition, both the Nokia 7.2 and Nokia 6.2 take a leap forward in craftsmanship and materials exploration bringing premium Nordic designs to the mid-segment.

Juho Sarvikas, Chief Product Officer, HMD Global said: “Our mid-range portfolio has always been acknowledged for exceeding fan’s expectations. Both the Nokia 7.2 and Nokia 6.2 carry forward the same philosophy of delivering premium experiences at an exceptional value. From the powerful 48MP triple camera imaging featuring ZEISS Optics on the Nokia 7.2, to the best-in-class PureDisplay on smartphones the Nokia 7.2 and Nokia 6.2 bring the best experiences to our fans.

“Both smartphones come with a signature two-day battery life and feature a unique design achieved with high-tech materials that’s true to our Nordic heritage. In addition, the Nokia 7.2 and Nokia 6.2 are Android 10-ready and will deliver on an OS experience that just keeps getting better.”

Nokia 7.2 – elevating the mid-segment

The Nokia 7.2 features a powerful 48MP triple camera with Quad Pixel technology and ZEISS Optics. Premiering many exclusive imaging experiences, the new Nokia 7.2 delivers on Nokia phones’ legacy of bringing unique imaging technologies and features.

In an industry first integration of DSLR level pro-bokeh styles into a smartphone, the Nokia 7.2 comes with unique ZEISS bokeh styles available in portrait mode to give you stunning shots and exceptional image quality any time of the day.

These bokeh styles recreate the way legendary ZEISS lenses produce high visual impact and signature blur. Giving fans the creative freedom, the Nokia 7.2 also allows for both foreground and background blur to mimic the natural optical bokeh.

The Nokia 7.2 also brings advanced low-light imaging with night mode by using AI low light image fusion technology in combination with the highly sensitive 48MP main camera.

Building on the strengths of its predecessor, the Nokia 7.2 combines a two-day battery life, stunning PureDisplay technology, and always-on HDR, with timeless Nordic design to redefine what fans should expect from this smartphone segment.

Nokia 6.2 – breathtaking display and advanced triple camera

The first series 6 Nokia smartphone to premiere a triple camera and PureDisplay technology, the Nokia 6.2 offers fans breath-taking visual experiences and advanced imaging in an accessible package. The Nokia 6.2 brings always-on HDR to a new smartphone segment, featuring PureDisplay technology powered by a dedicated visual processor that delivers up to one billion shades of colour.

With a combination of AI-features and a powerful triple sensor camera, the Nokia 6.2 lets fans take detailed photos, bokeh portraits and stunning wide-angle shots that capture more. And with its signature two-day battery life, fans will be able to do more of what they like without any battery anxiety.

The Nokia 6.2 stays true to its Nordic heritage, joining timeless craftsmanship and cutting-edge materials to deliver a unique and seamless finish.

Expanding feature phone segment to address specific user needs

Juho Sarvikas, Chief Product Officer, HMD Global said: “As leaders of the feature phone segment, we continue to bring innovations in design, form-factor, and functionality to ensure we meet the diverse needs of our fans. Our new Nokia feature phones expand our portfolio to reach completely new audiences, delivering access to the latest features and networks in a reliable, familiar Nokia phone package.

“Today we are proud to introduce the most rugged Nokia phone yet with the Nokia 800 Tough. It’s the ideal phone for the outdoors adventurer or those in demanding worksites. The Nokia 2720 Flip expands our Originals family and perfectly balances the digital detox and accessibility needs of our fans. Bringing connectivity to first-time feature phone users, the Nokia 110 comes packed with entertainment on the go.”

Nokia 800 Tough – setting a new hallmark in durability and battery life

Joining the market-leading feature phone portfolio, the Nokia 800 Tough is the first rugged Nokia phone from HMD Global, bringing a new level of durability to fans across the world.

Not only is the Nokia 800 Tough water and dustproof, but it is also protected against drops and has been designed to withstand extreme temperatures, making it an ideal companion for demanding worksites or adventurous travels.

It also brings the latest features fans would expect in a modern phone, packing in The Google Assistant, popular apps like WhatsApp and Facebook, 4G connectivity and more.

With the Nokia 800 Tough, HMD Global is expanding its offering to reach new segments like B2B and enterprise customers, where durable handsets are required, as well as individuals who want a reliable phone for their outdoor adventures.

Nokia 2720 Flip – Reimagined with 4G

The Nokia 2720 Flip is a classic flip phone reimagined for today’s user – compact and tactile but transformed in usability thanks to the integrated AI technology. The Nokia 2720 Flip features a familiar flip-phone design, combining simplicity and reliability in a durable device.

Bringing modern features to fans, the Nokia 2720 Flip comes with WhatsApp and Facebook to make sure you’re connected to what matters. And with the Google Assistant just a button-push away, fans can get more done with just their voice. In case the unexpected happens, the Nokia 2720 Flip comes with an emergency button as well as an ICE (In Case of Emergency) information menu – a perfect phone for the ones you love.

The Nokia 2720 Flip is not only an ideal companion for when you are looking for a digital detox, but it can be the perfect phone for keeping your loved ones with accessibility needs connected.

Nokia 110 – entertainment in your pocket

A brand-new addition to our feature phone range, the Nokia 110 comes with everything you need to be entertained on the go; an MP3 player for your music collection, built-in camera, and an FM radio.

The Nokia 110 also comes with your favorite games, like the classic Snake, and a battery that lets you talk from sunrise to sunset on a single charge. The Nokia 110 builds on the successful Nokia 105 formula by adding a camera, music, and games to deliver more entertainment at a very similar price point.

True Wireless Nokia Power Earbuds

Building on the success of the award-winning Nokia True Wireless Earbuds, HMD Global introduces the True Wireless Nokia Power Earbuds, the latest member to the True Wireless Earbuds family.

The new wireless earbuds are built to last longer when combined with the portable charging case, being able to be recharged up to 30 times for up to a spectacular 150 hours of playback in total.

The True Wireless Nokia Power Earbuds deliver high-quality audio thanks to their 6mm Graphene drivers. They are also waterproof for up to 30 minutes at 1-meter depth, coming with an IPX7 rating.

You can pair them to your Nokia smartphone effortlessly thanks to their universal Bluetooth® 5.0 compatibility. And, to help you get more done with just your voice, the Nokia Power Earbuds come with The Google Assistant at just one touch, making them a versatile and ideal daily companion.

Availability and pricing:

  • The Nokia 7.2 comes in Cyan Green, Charcoal and Ice, in 4GB/64GB and 6GB/64GB memory variants, priced at 299/349 Euros respectively, available from the end of September.
  • The Nokia 6.2 comes in Ceramic Black and Ice, in 3GB/32GB and 4GB/64GB memory variants, priced at 199/249 Euros respectively, available from October.
  • The Nokia 800 Tough comes in Black Steel and Desert Sand and will be available early October, priced at 109 Euros.
  • The Nokia 2720 Flip comes in Ocean Blue, Black, and Pink, and will be available in September, priced at 89 Euros.
  • The Nokia 110 will be available in Ocean Blue, Black and Pink starting mid-September and will retail at $20 globally.
  • The Nokia Power Earbuds will become in Charcoal Black and Light Grey and will be available from October, retailing at 79 Euros.

Veteran Actor Abid Ali Passes Away

By
Anusha Sachwani
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Abid Ali

Update: It is a sad day for the world of entertainment and Abid Ali fans. It is now official that veteran actor and father of Iman Ali and Rahma Ali is no longer with us.

Senior actor Abid Ali’s funeral will ve held today after Asar prayers at MASJID E AASHIQ, Bahria Town, Karachi.

Earlier, there was a wave of dake news claiming his passing which took over social media and mainstream media.

However, the new has now been confirmed.

Brandsynario gives its condolences to the family.

On Monday, Rahma Ali and Iman Ali took to their social media accounts and revealed that their father and veteran actor Abid Ali has been hospitalized.

However, hoax news about his passing took over social media and mainstream news channels last night about his passing.

Abid Ali’s daughter Rahma clarified that her father is alive and the news is not true. Abid Ali’s sister also shared a voice note in which she has pleaded for strict action to be taken against those who have spread this false news.

“This is wrong. They should be ashamed of themselves, they should be punished for it. Abid Ali, Allah Taala zindagi de, he is alive!”

abid ali

abid ali

Abid Ali’s sister Rabia shared a very heart-felt voice message about the hoax and how it has caused her family and his family immense pain.

While sharing the news with her fans and followers, the Coke Studio crooner Rahma Ali wrote:

Papa has been extremely unwell for the past two months.

She added:

Got treatments done, tried almost every available medication, tasbeehs, and Surah e, Rehman, too but now all the doctors have given us their final verdict. Basically they’ve told us there is nothing they can do to save him.

She continued by saying:

Par Allah se barri koi taaqat nahi hai. (There’s no bigger power than the Almighty). Humare sath agar ap logon ki duaa bhi mil jaayen tou shayad Allah sun he lain kisi ki (If you pray with us for him then maybe Allah may listen to someone).

abid ali

Soon after, the famous actress Iman Ali also took to her Instagram account and wrote:

Please pray for papa’s health.

View this post on Instagram

Pls pray for papa's health

A post shared by Iman Ali (@imanalyofficial) on

The legendary actor Abid Ali has also worked in a number of dramas including Waris, Pyaas, Mehendi, Diyar-e-Dil, Daldal, Moorat, Rukhsati, Baitiyaan, Bad Gumaan, Gushtakh Ishq, Naagin and others.

What are your thoughts about the story? Let us know in the comments section below.

For more updates and details, stay tuned to Brandsynario.

 

Fans Slam Twitter User for Comparing Mahira Khan with a Mentally Challenged Child!

By
Hera Mannan
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There is no doubt about the fact that Mahira Khan rules most of the hearts in Pakistan, be it her naturally beautiful smile, her soothing voice, or her commendable acting skills.

However, there will always be haters and haters will always hate.

Last time, senior Pakistani actor Firdous Jamal came under some serious spotlight for his demeaning comments on Mahira on a morning show hosted by Faysal Qureshi.

#supportfirdousjamal Takes Over Social Media After Hum TV Head Bans Veteran Actor

While there were people who agreed with Jamal Sahab, many celebrities and fans showed great support towards Mahira Khan. However, the wrath of this Superstar’s  fans is pointing towards a Twitter user this time.

Read this tweet and you’ll know why:

In a developing society where mental health awareness is increasing slowly and gradually, you can’t really get away with such hideous comparisons.

Take a look at how people stood up for Mahira Khan and reprimanded the original poster for making such a ridiculous, insensitive analogy:

Many were also of the opinion that there is absolutely nothing wrong with getting excited over the beauty of nature.

What are your thoughts on the story?

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Minal Khan Spills the Beans about One Habit of Fans She Hates the Most

By
Hira Ahmed
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Last seen in her super hit drama ‘Hasad’, Minal Khan has been popular for her amazing acting skills in dramas such as Qudoosi Sahab Ki Bewa, Adhoori Aurat, Mere Meherbaan, Gila Kiss Se Karain, Joru Ka Ghulam, Hum Sab Ajeeb Say Hain, Sun Yaara and Dil Nawaz.

There is no doubt that the starlet has left everyone awestruck with her looks and charm.

Recently, the actress appeared in an interview with Samina Peerzada’s web show here she revealed some little secrets about her personal life.

When asked what she dislikes most about her fans, she said that it really annoys her sometimes when they ask her for selfies during shopping.

I DON’T WHEN PEOPLE START MISBEHAVING WITH ME FOR SAYING NO TO PICTURES. WHEN I GO OUT FOR SHOPPING, PEOPLE TAP MY SHOULDERS AND ASK FOR PICTURES! LIKE WHAT? WHY ARE YOU TOUCHING ME? CAN’T YOU SEE I AM BUYING SOMETHING? BUT PEOPLE DON’T UNDERSTAND THIS. IF YOU SAY NO TO THEM, THEY START TALKING RUBBISH.

Watch the full interview below:

https://youtu.be/NkzBwR6-4iU

 

What are your thoughts about the story? Let us know in the comments section below.

For more updates and news, stay tuned to Brandsynario.

This post was originally published on VeryFilmi.com

Right Behind You – A Beautiful Way to Show Customers You Care

By
Hera Mannan
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Have you noticed how we, as consumers, are beginning to develop a strong hate emotion towards advertisements?

Every time we’re watching a video on YouTube, playing a game on a downloaded application reading an interesting article, an add pops up.

In. Our. Face.

And we hate it. We frantically look for the little cross that will close the ad, even if momentarily, so we can continue doing what we love, uninterrupted.

However, have you ever thought why we have come to hate ads so much? We might not hate the product the ad is for, but we don’t want to see the ad.

Well, the truth is, most advertisements are brand focused. They are built to tell you the brand’s story. Instead of making you see them with your own eyes, they keep trying to show you what they are all about.

And truly speaking, ain’t nobody got time for that.

So when we see an ad that shows us how we are cared for and valued, it becomes hard to ignore it. Take a look at this “Right Behind You” ad by American Express and see for yourself:


Not only are brands trying to ensure that their marketing and advertising matches perfectly with what they offer, but they are also trying their best to stay ahead of the competition. Because there is A LOT of competition, and while everyone may have the same thing to offer, not everyone can offer it the same way.

Instead of just unforgettable visuals being the foundation of their marketing/advertising campaigns, brands are now focusing on communicating entire experiences to customers. In fact, they are even attempting to convert non-customers into customers, and a brand that can successfully manage to do THAT truly deserves applause.

This American Express ad does not say how you must use American Express for your payments. But taking an extremely customer-centric approach based on emotional insight, it shows you that it will support you in whatever you choose to do with your life.

Be it your career, your wedding, having a baby, going to dance class, be it anything. The ad is warm and gives the viewer a human experience, instead of just educating them on what American Express is all about.

What do you think? Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Do You Hate Being on a Plane? This Ad Might Just Change That!

By
Hera Mannan
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“The “Just Alright Doesn’t Fly Here” campaign contrasts the Wright Brothers—credited with inventing the first successful airplane—to the Alright Brothers, two less-than-ambitious burnouts who may be to blame for air travel’s pitiable standards.”

We live in a world where brands are extremely busy redefining themselves.

In a digital era like this, they understand too well that they cannot afford to make the mistakes they could afford to make earlier; the smallest thing can become the biggest and can churn a lot of negative word of mouth if it reaches social media.

So not only are brands trying to ensure that their marketing and advertising matches perfectly with what they offer, but they are also trying their best to start ahead of the competition. Because there is A LOT of competition, and while everyone may have the same thing to offer, not everyone can offer it the same way.

Instead of just unforgettable visuals being the foundation of their marketing/advertising campaigns, brands are now focusing on communicating entire experiences to customers. In fact, they are even attempting to convert non-customers into customers, and a brand that can successfully manage to do THAT truly deserves applause.

Jet Blue, for example, explain this perfectly in their latest campaign, Just  “Just Alright Doesn’t Fly Here”.

Take a look:


This campaign by Jet Blue is sure to compel you to give the airline a try. It might even convince someone who hates traveling to get on a plane.

Not only does the ad show what true hospitality looks like, but the witty wordplay makes it just excellent!

Would you get on a Jet Blue airplane? Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Forever 21 All Set to Close Due to Bankruptcy!

By
Muna Moini
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FOREVER 21

Forever 21 is preparing for a potential bankruptcy, reported Bloomberg on Wednesday, quoting people with information of the plans.

According to the report, the company has been in talks for additional financing and working with a team of advisers to help it restructure its debt, but negotiations with possible lenders have so far stalled, the people said.

The focus has therefore shifted toward securing a potential debtor-in-possession loan to take the company into Chapter 11, they said, even as some window remains to strike a last-minute deal that keeps it out of court.

To make things worse for the company, Popstar Ariana Grande has filed a lawsuit against fast-fashion retailer brand and Riley Rose for unapproved use of her “name, image, likeness and music” to promote their brands and extract sales.

According to the lawsuit, filed in US District Court in California, Forever 21 asked Grande to partner with the brand in late 2018 but she refused.

Her lawyers claim that Forever 21 consequently plagiarised imagery from the video for Grande’s single 7 Rings, released in January, for an advertising campaign.

If Money Heist was Made in Pakistan, Here’s Who We Would Love to Cast!

One post on Forever 21’s Instagram account featured a Grande lookalike wearing a high ponytail and hair accessories including pink puffballs and sparkly tassels. The look is exactly like the singer’s in the 7 Rings video.

The caption below the image quotes a lyric from the song: “Gee thanks, just bought it!”

Other promotional content also resembled the singer. The lawsuit declared the resemblances to be “uncanny”, claiming: “Forever 21’s intent was clear: to suggest to the viewing public that Ms. Grande endorsed Forever 21, its products and was affiliated with Forever 21.”

It continued that one Instagram post by Grande is worth “well into the six figures”.

Grande’s lawsuit against the company is asking at least $10 million in damages for copyright and trademark infringement, false endorsement and violating her right of publicity.

The company responded to the suit in an email to CNN, which said, “Forever 21 does not comment on pending litigation as per company policy. That said, while we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years. We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future.”

However, the brand might not be able to afford to employ the famous superstar or to deal with her lawsuit.

Have a look at the Twitter reactions:

What are your thoughts? Comment and let us know.

Stay tuned to Brandsynario for more news and updates.

Doritos Isn’t Calling Itself Doritos Anymore: Here’s Why!

Sindh Police Appoints First Hindu-Woman as ASI

By
Anusha Sachwani
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Pushpa Kumari ASI

Pakistan has been in the headline lately for speaking out against human rights violation, breaking records and even stereotypes.

Sindh Police has played an important part in breaking stereotypes by appointing a woman from the Hindu community as ASI.

Pushpa Kumari, 29-year old who hails from the Kohli community never thought that she would be appointed as ASI. Pushpa has in fact graduated in ‘critical care’ from Dow University of Health Sciences in 2014.

She was working as an intensive care unit (ICU) technologist at the Benazir Bhutto Accident and Emergency Trauma Centre last year.

However, Kumari decided that she now wants to walk down a different path.

There are many Hindu girls in the medical profession. I wanted to do something different and that is why I decided to appear in the public service commission exam for police. -Kumari told Express Tribune

Human rights activist, Kapil Dev, had pointed out that Pushpa has now become the first woman from the Hindu community to become a police ASI.

I think this might be true. There may be a few women from the Hindu community working as police constables. But I think I am to only one to pass the public service commission exam for ASI.

My plan now is to obtain a masters degree in criminology. I also intend to appear in other exams, particularly if the Sindh government announces a post for the deputy superintendent of police.

With my choice to join the police, other girls and women will decide to be daring in their career choices and maybe join the police, army, air force or navy. –She added

Daina Kumar and Suman Pawan Bodani both also belonging to the Hindu community in Pakistan have also made a name for themselves. They are now serving as civil judges and we could not have been more proud of them.

Stay tuned to Brandsynario for more news and updates.

PSQCA Orders Crackdown Against Low-Quality Cosmetic Brands & Products

By
Anusha Sachwani
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PSQCA

Pakistan Standards and Quality Control Authority (PSQCA) has started a crackdown against cosmetic brands selling low-quality products that have failed to pass lab tests.

The PSQCA team gathered products from different stores from every province. Majority of the cosmetics were seized.

The owners of the shops and markets where these products were being sold were issued a notice which stated they could no longer keep them on shelves, sell them, or place any other illegal and unregistered product on the shelves.

According to a spokesperson, on the orders of Fawad Chaudhary, Federal Minister for Science and Technology, Abdul Aleem Memon, PSQCA Direction General, ordered the crackdown with the Lahore asset team.

The creams you sell for ten rupees, you play with our skins through these creams.

We will be legislating in this regard by December 31 and then we will crack down on you, –Zartaj Gul, Minister for Climate Change

According to the lab results, 56 out of the 59 seized brands were found to be toxic. They were found to have an excessive amount of mercury which has been set at 1ppm.

The brands that have been tested are as followed:

PQSA

Stay safe and stay tuned to Brandsynario for more news and updates.

Flava Supports Gilgit-Baltistan Girls Football League to Promote Women in the Region

By
Press Release
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Flava

Haleeb Foods, one of the leading food and beverages company of Pakistan partners with Gilgit-Baltistan Girls Football League 2019 under the banner of Flava – the most nutritious and delicious flavored milk brand.

Flava has always been on the forefront when it comes to promoting sports in Pakistan and the second consecutive partnership reflects the same.

Announcing a fully sponsored Higher Education Scholarship for the winner of the tournament, Sami Qahar Head of Marketing Haleeb Foods said:

“This partnership is deeply focused towards providing women a conducive environment to progression. Flava has a strong commitment towards making Pakistan a healthier nation and through this initiative, we are supporting the girls to realize their true potential.”

Gilgit-Baltistan Girls Football League is an initiative founded by two young and enthusiastic sisters Karishma and Sumaira Inayat in the year 2016. These girls represent everything Flava stands for – equality and empowerment and Flava takes pride in being their nutrition partner.

This year, the GB-GFL 2019 tournament will take place in Passu Hunza region. Due to a lack of opportunities available for these girls to participate in national or regional level games, this continued partnership aims to fulfill that gap.

Not only will it empower women, but it will also promote gender equality and challenge stereotypes. Going beyond, this arrangement will go a long way in the development of the underdeveloped areas as Haleeb Foods continues its quest to give back to the community.

Karachi Chokes as Massive Traffic Jams Block off the City’s Main Routes

By
Anusha Sachwani
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karachi traffic jam

Thousands of commuters have found themselves stuck in massive traffic jams at different routes around the metropolis.

The reason behind the massive jams is the monsoon season rain spell that has caused blockage in the sewerage system and drainage pipes as well as the horrid conditions of the roads.

Not only is there construction work going on causing elaborated traffic, but the month of Muharram means that many roads will be cut off for religious processions.

Shahrah-e-Faisal and Metropole are suffering all the way to FTC and ahead of due to the installation of the new sewage line.

Many individuals have complained about being stuck for hours whereas the journey is mere minutes.

Citizens are advised to check all routes before they leave their residences or workplaces. Reports also state that Stadium Road is also suffering from severe traffic conditions.

Stay tuned to Brandsynario for more news and updates.

10th Gen Honda Accord has Officially Launched in Pakistan

By
Anusha Sachwani
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honda accord 2019

Honda Atlas Cars Pakistan Limited has officially launched the 10th gen Honda Accord in Pakistan.

The vehicle was introduced on 4th September during a ceremony at the Honda Atlas Cars factory in Manga Mandi.

The global variant of the Honda Accord had been unveiled back in July 2017. Production and sales also started the same year.

The Honda Accord in Pakistan will be slightly different than the global variant.

Under the Hood

The 10th gen all-new Honda Accord comes with a 1.5L DOHC in-line 4-cylinder engine with 16 valves. It has a VTEC Turbo engine of 1498CC capacity.

Suspension and Brakes

The Accord comes with the MacPherson strut at the front and multi-link suspension in the rear. The braking system has been equipped with ventilated disc brakes at the front and solid disc brakes at the rear wheels.

Exterior

The Accord 2019 is similar to the Civic with a dual combination of aggression and sophistication. The urban sedan body makes it look attractive with an efficient aerodynamic design.

Interior 

The interior is stylish, comfortable, and has been equipped with a beautiful black leather look and feel. The boot has a vast capacity of 573 liters and much more.

Color Variants

The 10th gen Honda Accord 2019 is available in the following colors:

  • Platinum White Pearl
  • Modern Steel Metallic
  • Lunar Silver Metallic
  • Crystal Black Pearl
  • Brilliant Sporty Blue Metallic

Price

The Accord has been tagged with a price of Rs.11,999,000.

Stay tuned to Brandsynario for more news and updates.

If Money Heist was Made in Pakistan, Here’s Who We Would Love to Cast!

By
Muna Moini
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Money Heist

The worldwide sensation that is Money Heist, or La Casa de Papel, first caught everyone’s attention on Netflix in 2017.

Ever since the first episode aired, the series became an instant hit!

Money Heist is the highest non-English speaking show ever and is an example of brilliant storytelling.

Called La Casa de Papel in Spanish, the name was modified for English-speaking audiences to Money Heist before season one was launched.

Now, wouldn’t it be great if we had a Pakistani version of the series made? However, the biggest question is, who would we cast in the Urdu adaption for the local audience.

Here’s our pick for the following characters. Have a look:

1. Fawad Khan as The Professor (Sergio)

Fawad Khan

We doubt there can be a better choice for the ‘Professor’ than Fawad Khan who has the right amount of qualities to play the mysterious man.

Ask anyone, he looks the right age and has the perfect voice too. We’re sure even Bollywood would agree.

2. Mahira Khan as Raquel 

Now if Fawad Khan was to play The Professor, Mahira Khan would perfectly fit the role of Raquel. We have not seen Mahira play a cop before and it would certainly be a treat to watch her act like one.

Police Inspector Raquel Murillo is a woman who refuses to be defeated by The Professor or threatened by the men in her department.

3. Zahid Ahmed as Berlin

Zahid Ahmed has the perfect personality to play the position of a commander who leads the group inside the mint.

Berlin is the robber with the strongest temper, and judging from the roles Zahid has played previously, one can be sure he’d do justice to the multilayered and complicated character.

4. Hania Aamir as Tokyo

We feel Hania Aamir would make a great desi Tokyo who is bratty, selfish, careless, impulsive, and prone to tantrums.

She acts as if she has nothing to lose,however, her fascination for unpredictability and desire for control are dangerous.

5. Asim Azhar as Rio

Asim Azhar looks like the innocent and emotional tech expert, Rio. Unlike the other robbers, he is a child by comparison and equally careless as Tokyo.

6. Meesha Shafi as Nairobi

Just compare their attention to detail and spectacular fashion sense. We simply cannot imagine anyone else to play Nairobi other than Meesha Shafi who has it all to represent the strong female character with the rockstar fashion sense.

7. Helsinki & Oslo- Shamoon Abbasi and Hamza Ali Abbasi

Just look at their bald images that have been circulating on social media and you’ll know why we think they would best fit the roles.

8. Asif Raza Mir as Moscow

We’ve seen Asif Raza Mir as a father in numerous plays so why now in this one too. He also resembles the father of fellow crew member Denver.

He is experienced and that shows when he provides other crew members with advice.

9. Yasir Hussain as Denver

Denver is a passionate and lively presence in the group, always adding colour to each conversation with snappy remarks and his signature laugh. Yasir is known to do pretty much the same, no?

10. Iqra Aziz as Monica (Stockholm)

If Yasir plays Denver, Iqra has to be Monica; a compassionate person who took many risks to be with her new lover when she saw how committed he was to her. Also, both characters are just so much in love on screen, the duo would be the perfect fit after the epic proposal at Lux Style Awards!

11. Imran Ashraf as Palermo

Palermo is apparently a divisive character and we feel Imran Ashraf would be a good choice to play the role. Given that he is one of the masterminds behind the latest heist, Imran would be a great fit for this dominating role.

What are your thoughts? Comment and let us know.

Stay tuned to Brandsynario for more news and updates.

Government of Pakistan Officially Announces to Shut All Offices on 6th September!

By
Anusha Sachwani
-
Defence Day 2019 Pakistan

5th September 2019: 

An official press release has been circulated by the Government of Pakistan Ministry of Interior with immediate circulation yesterday.

According to the press release, Friday, 6th September will be commemorated as ‘Defence Day’ in Pakistan.

Furthermore, the nation will observe ‘Kashmir Solidarity Day’ as well just like last Friday. All offices across the country will be closed at 3 pm for the following:

  • Commemoration of Defence Day in Pakistan
  • Solidarity with People of Kashmir, and
  • Visiting families of the martyred and national monuments.

Defence Day PR

2019 UPDATE: The Central Ruet-e-Hilal Committee is to announce Youm-e-Ashura (10th Muharram) date which is likely 10th September 2019.

The federal and provincial government will announce two public holidays on the account of 9th and 10th Muharram.

For security purposes, the government will deploy police and other paramilitaries to ensure maximum security and safety major cities of Pakistan.

Mobile services in some cities are also likely to be suspended.

The Central Ruet-e-Hial Committee meeting will be presided over by Mufti Munibur Rehman towards the end of the Islamic month for the sighting of Muharram’s moon.

2018 UPDATE: According to Chairman Central Ruet-e-Hilal Committee, Muharram-ul Haram moon has not been sighted and the 1st of Muharram-ul-Haram will be on Wednesday, September 12, 2018.

10 Muharram 2018 date in Pakistan

Since Muharram will fall in Pakistan on 12 September 2018, Ashura will fall on Friday, September 21

#Kashmir: Star from Bollywood Movie Dangal Goes MIA After Article 370 is Revoked!

Muharram 2018 date in Pakistan will be finally revealed today as the meeting of Central Ruet-e-Hilal Committee is scheduled on Monday, 29 Zil-Hajj in Karachi for the moon sighting for the new Islamic year, 1440 Hijri.

According to Pakistan’s Meteorological Department, chances of sighting the moon are likely on Monday. However, the Ruet-e-Hilal Committee will make the final decision.

Public Holidays in Pakistan 2018 [Complete List]

Chairman Mufti Muneeb-ur-Rehman would declare the crescent sighting on the basis of information received from the meeting of respective Provincial/District Ruet-e-Hilal Committees.

The Sindh Government has announced strict security measures to be followed during Muharram whereas Pillion riding will be banned from 8th to 10th Muharram, a practice also followed in other metropolitans. Pillion riding has also been banned in Islamabad for two months as a security measure for the first month of the Islamic calendar.

No notification has yet been rolled out regarding the suspension of mobile phone signals.

Muharram Collections by Pakistani Brand: Where Faith Meets Fashion

 

Muharram marks the beginning of the Islamic year. For Muslims, largely the Shia community, Muharram is a month of mourning for the martyrdom of Imam Hussain, the grandson of the Holy Prophet (PBUH).

Stay tuned to Brandsynario for more updates!

 

 

Doritos Isn’t Calling Itself Doritos Anymore: Here’s Why!

By
Hera Mannan
-

Doritos isn’t just a brand of imported tortilla chips that Pakistanis enjoy. Well, not anymore, at least!

From munching on packets upon packets of this crunchy snack on movie nights, to using them to spice up our salad and sandwich recipes, Doritos are a major part of the entertainment in our lives.

From Logo to Lo(gone!)

What’s more, the brand has taken a major step to rebrand themselves by LOSING THEIR LOGO. Have they lost their mind? Well, no, just their logo.

Take a look:

From the witty rhymes to the smartly done visuals, no where does it say Doritos, but you can still tell it’s them.

Now THAT’S branding!

Take a look at the images on their instagram account.

Triangles. Flames. The color Red. Everything but the NAME. They’ve built their brand equity so well that there is no need of mentioning even their name.

Their focus has shifted from what the brand is called to what the brand stands for and offers, and isn’t that how it should be?

What would we do with a great logo but awful, disappointing product/service?

Doritos is not producing tortillas, it is producing experiences. And we love it!

What do YOU think?

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

 

Ayesha Malik Takes Another Dig at Priyanka Chopra & Social Media has her Back!

By
Muna Moini
-

Update – 4th September 2019:

Ayesha Malik has called out Priyanka Chopra once again! Malik shared a video shared on Global Citizen’s Twitter in which Chopra talks about the importance of empowering women and educating girls because they have the power to change the world.

Malik retweeted the video with a caption that read:

I totally agree with you. Now let them speak truth to power without snatching the mic away from them.

Social Media Reacts to Ayesha Malik’s Clapback Tweet

Ayesha Malik won the hearts of all Pakistanis and global supporters after she called out UNICEF Goodwill Ambassador Priyanka Chopra for promoting war.

Priyanka’s response to Ayesha’s question added fuel to the flame. Ayesha’s mic was literally snatched from her hands and asking her if she was ‘done venting’.

Ayesha had called her a hypocrite for supporting the nuclear war between Pakistan and India.

Update, 23rd August 2019:

After letters and petitions to the United Nations to remove Indian actor Priyanka Chopra as UNICEF Goodwill Ambassador for peace, UN has finally responded.

Take a look at what Stephane Dujarric, the spokesperson for Secretary-General Antonio Guterres, has said:

“The UNICEF Goodwill Ambassadors are prominent individuals who have agreed to generously volunteer their time and their public profile to promote children’s rights.”

When UNICEF Goodwill Ambassadors “speak in their personal capacity, they retain the right to speak about issues that interest or concern them,”

“Their personal views or actions do not necessarily reflect those of UNICEF,” he said, adding, “When they speak on behalf of the UNICEF, we expect them to adhere to UNICEF’s evidence-based impartial positions.”

Update, 21st August 2019: 

The video of Priyanka Chopra’s condescending behavior with a girl at BeautyCon is still making rounds and creating uproar on social media.

So much so that Shireen Mazari, Minister for Human Rights Pakistan, has officially written to UNICEF Executive Director Henrietta H Fore to take down Indian actress Priyanka Chopra as UN Goodwill Ambassador in the light of her behavior and words.

Here is what Mazari said:

“Chopra has publicly endorsed this Indian government position and also supported the nuclear threat issued to Pakistan by the Indian defence minister”.

https://www.brandsynario.com/ali-gul-pir-gives-official-statement-after-ali-zafar-tries-to-silence-him-with-fia-notice/

Update, 19th August 2019: Powerful personalities like Priyanka Chopra often tend to say things that they think won’t affect them adversely.

However, in a time like this when social media does not forgive anyone, it can be difficult to get away with anything we may say or do.

Irfan Junejo Breaks Silence After Facing Major Bullying for Not Making a Vlog on Kashmir Issue

We remember how social media’s wrath fell upon Chopra after she behaved condescendingly with the participant of BeautyCon.

The consequences of her behavior became more tangible after people began signing petitions for her to be taken down as the Goodwill Ambassador of UN.

Moreover, in recent news, she has lost around 3 million followers on instagram as well.

It seems that people really have decided to teach her a lesson!

What do you think? Let us know in the comments.

#Kashmir: Star from Bollywood Movie Dangal Goes MIA After Article 370 is Revoked!

August 18, 2019: Priyanka Chopra has been facing a lot of backlash for her recent remarks regarding her patriotism at a recent event.

While many stars in Pakistan have criticised the ‘Quantico’ actor who is also a UNICEF Goodwill Ambassador, Hania Aamir uses humour.

Turning to Instagram, the ‘Na Maloom Afraad’ star shared a picture of herself looking gorgeous in green. However, it’s the caption that caught everyone’s attention.

Ali Gul Pir Gives Official Statement After Ali Zafar Tries to Silence Him with FIA Notice

Using Priyanka’s own words against her Hania stated: “Are you done venting?”

Adding as a reply to one of the comments on the post she also wrote “but I’m patriotic” which has also been turned into the latest meme on the internet to mimic the Bollywood star.

View this post on Instagram

Are you done venting?

A post shared by Hania Aamir (@haniaheheofficial) on

Glad that World Media is Finally Waking up to see what is Really Happening in Kashmir: Mehwish Hayat

It all started when a Pakistani fan questioned Priyanka for her pro-war stand between India and Pakistan being UNICEF’s Goodwill Ambassador.

“I hear you. Whenever you’re done venting… Got it? Done? OK, cool. War is not something I’m really fond of, but I am patriotic,” Priyanka responded.

“Girl, don’t yell. We’re all here for love. Don’t yell. Don’t embarrass yourself,” she added.

While this was Hania’s way of responding to Priyanka and fans loved it, Mehwish Hayat reacted in a much more serious way using her voice to raise the issue.

Mehwish penned an op-ed for CNN titled ‘The problem with Priyanka Chopra’, where she called out the Bollywood actor for failing to fulfil her duty as a celebrity and a United Nations goodwill ambassador.

Actor Armeena Khan also penned an open letter to the UNICEF, asking the international organization to take action against its Goodwill Ambassador Priyanka Chopra who has been accused of “encouraging nuclear war”.

It’s great to see our celebs raising their voice for the right reasons. What are your thoughts about the matter? Comment and let us know.

Stay tuned to Brandsynario for more news and updates regarding the issue.

Hamza Ali Abbasi Declared Himself as a Proud ISI Agent!

Why is KMC Discouraging Tree Planting in Karachi?

By
Hera Mannan
-
urban forest

Almost everyone is aware and convinced of the global warming issue, as the impact of this issue is greater and more prominent than ever.

However, a very small, negligible number of the Pakistani population cares or shows any consideration for this dire issue.

Urban Forest is an organization who grow native, wild and maintenance free forests in cities to fight pollution.

Urban Forests are forests which are present in and around urban settlements. They can spring up naturally, or they can be initiated through certain methods, the practice of which is known as urban forestry. 

They are a one of its kind initiative, and planted 9000 trees (and total 15,000) last year.

However, a recent post has emerged in which Shahzad Qureshi, the man behind Urban Forest, is complaining about how KMC and DG Park have ‘kicked them out’.

Take a look at the video he posted:

Forests grow 10x faster and are 30x more dense. These forests can capture more carbon and address the urgency to restore ecosystems that encourage biodiversity.

But for some undisclosed reason, KMC is not allowing Urban Forest to continue with their kind efforts and it is truly a thing to be upset about.

Shahzad is requesting the audience to support him and question KMC for this action that will severely jeopardize the efforts of Urban Forest.

What are your thoughts? Let us knowin the comments!

Stay tuned to Brandsynario for more news and updates.

 

 

Punjab Food Authority Seals Six Outlets Over Unhygienic Conditions & Unhealthy Ingredients

By
Anusha Sachwani
-
PFA
Credits: Time Magazine

Punjab Food Authority (PFA) has sealed 6 food outlets over unhygienic conditions and the use of unhealthy ingredients.

PFA inspected various sites on Tuesday, coming across 6 which eventually had to be sealed.

The sealed outlets include Asad snacks, Asad Foods, Pak Shireen and Qasr e Shireen, Saifran restaurant in Rawalpindi.

On the other hand, Al-Aziz water supply in Chakwal was fined with Rs. 55,000 for not making proper cleanliness arrangements and hygienic environment for several outlets.

The PFA team also conducted a raid in different areas of Jhelum and imposed fines of Rs. 33,000 on several outlets.

Director-General, PFA Muhammad Usman had appealed citizens to purchase quality and ratified products from reliable stores. He added that customers can contact PFA for complaints.

1.2 Million British Kashmiris Boycott Indian Rice, Prices Stoop Low

Pakistan’s Corruption Perception Index has Drastically Fallen!

By
Anusha Sachwani
-
Pakistan Corruption Perception Index

According to the latest statement issued by the National Accountability Bureau, NAB recovered 71 billion rupees through direct and indirect ways and deposited in national exchequer last year.

This has drastically impacted Pakistan’s economy as well as its corruption perception index as Pakistan has fallen from 175 to 116.

the bureau’s performance has been lauded by the South Asian Association for Regional Cooperation. Furthermore, it has been unanimously elected as chairman of SAARC Anti-Corruption Forum.

In January 2019, Pakistan had made slight improvements on the Corruption Perception Index 2018 as compared to 2017. Transparency International shared that Pakistan improved by one rank by scoring 33 out of 100.

Pakistan is now the 116th least corrupt nation out of 175 countries. According to The Nation, Transparency International Pakistan has been working with NAB since 2000, on awareness and preventive efforts to eradicate corruption, and has held many workshops, trainings, and seminars, especially on NAB’s interaction with business community and bureaucrats, assisting in NACS, UNCAC etc, and plans to restart the same role with NAB on awareness.

Stay tuned to Brandsynario for more news and updates.

Pakistan Lifts Ban on Life Saving Indian Medicines

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