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New Budget For FY2024-25 Leaves Salaried Class Shocked!

By
Zayaan Khan
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Federal Minister Announces Budget
Image Source: Business Recorder

Following the release of Pakistan’s budget for the fiscal year 2024–2025 yesterday, there is a noticeable feeling of shock that sweeps across the country. The public seems to be confused and concerned about the government’s budget plan, which was hailed as a way to get the nation through economic difficulties. But ultimately, this year’s budget announcement is only about to make things more difficult for the people. Let’s have a closer look at the highlights of the recently announced budget.

The Common Man’s Nightmare

The budget for FY2024-25 of 18.9 trillion Pakistani rupees ($67.84 billion), sets high goals in the face of difficult economic conditions. The administration intends to deal with a 6.9% GDP budget deficit while aiming for 3.6% economic growth. With defense spending projected to cost 2.1 trillion rupees and debt servicing is predicted to consume a staggering 9.8 trillion rupees!

The Federal Board of Revenue (FBR) has set an enormous tax revenue target of Rs. 12.9 trillion of the Budget For FY2024-25, which has left many people shocked. This number is a considerable increase over prior years, suggesting that the government will tighten its grip on tax evaders while the salaried class prepares for the consequences.

All The Important Details From Budget FY2024-25

While the budget for FY2024-25SaU cover’s a vast spectrum of domains, we’ll be focusing on the more important aspects. These will in one way or another be directly linked to your average salaried individual. Here are the highlights from the budget announcement of 2024-25:

  1. New Income Tax Slabs: The first thing under crosshairs is the tax slab for the average salaried individual. According to the budget for FY2024-25; the tax rate will be applicable from the 1st of June, 2024 and sees an increase in rates where anyone earning between Rs. 600,000 – Rs. 1,200,000 will be taxed double at a rate of 5% of their annual salary exceeding Rs. 600,000.
    For those ranging above Rs. 1,200,000 and below Rs. 2,200,000, individuals will have to pay a staggering base 15% of their yearly income showing an increase of 2.5% from the previous year. On top of this, they will also be forced to pay a fixed tax of Rs. 30,000. This trend gets worse as you go higher on the tax bracket. More tax brackets are covered in the following image:

  1. Increase In Petrol Prices: The federal government has also increased levy on petrol by a staggering Rs.20, this sees it going from Rs.60 to Rs.80. This sudden increase in levy will ultimately have a ripple effect on numerous amenities such as transport, production and living expenses. Apart from the rise in fuel prices, the government has suggested raising the tax on light diesel oil. There will be an increase in the development levy on light diesel oil from Rs. 50 to Rs. 75 per liter!
  2. Vehicle Tax Registration: In another shocking turn of events, in place of engine capacity, the federal minister stated that pricing will determine the advance tax on car registration. So you can forget about paying a minimal tax on smaller vehicles, instead their actual values will determine the tax percentage.
  3. Phone Pricing: The mobile market proves to be one of the biggest sources of money, specially in cities such as Karachi. According the the new budget, different phone categories will be taxed an astonishing 18% of their value! This means if you’re looking at smartphones for Rs. 50,000, their new price is officially Rs. 59,000 after taxes. We will also see a eye-watering tax of 25% being implemented on smartphones costing more than $500.
  4. Import Items: The federal minister made the decision to no longer exclude luxury car imports from taxes. It has been agreed to raise the $50,000 import vehicle’s taxes and levies. The import tax on glass goods has also been removed by the government. The rate of import levies on steel and paper goods will be raised, as planned. The only exception to import items are essential goods which will not be taxed.
  5. Tax On Cigarettes & Nicotine: According to reports, the government intends on cracking down on factories where fake cigarettes are being reproduced. Not only this, but according to the budget, to deter people further away from drugs, the government has made the decision to tax the materials used to make cigarettes by Rs. 44,000 per ton! Nicotine pouches will also see a FED at a rate of Rs. 1200 per kg.
  6. Branded Apparel: In an attempt to raise the GST on textile goods, the federal minister declared in his address that the government has placed an 18% sales tax on branded clothing, shoes and other imported leather goods in the country.

    Property Construction FY2024-25
    Image Source: Economic Times
  7. Property & Construction: If you thought buying a house for your family was difficult in this economy, well it certainly just got more harder. The minister said that a 5% tax will be applied to the acquisition of new plots as well as residential and commercial real estate. FED on cement used in construction of new homes will be increased to Rs.3 per kg. Not only this, but a 15% tax will be imposed on filers and 45% on non-filers when dealing with property.

Other Affected Sectors And Details From Budget FY2024-25:

While these details might not affect the average salaried class individual in Pakistan, here are a couple of other aspects discussed in the new budget:

  1. Education Scholarships: The government has announced more scholarship programs to be introduced in order to cater more students. An estimate of 10 million students are to be catered according to the new budget.
  2. Solar Industry: In order to support the solar panel business, the coalition government  eliminated import taxes on equipment, including raw materials used in the production of solar panels, inverters, and batteries, as well as plant machinery and associated equipment.

    Solar Panels FY2024-25
    Image Source: ArabNews
  3. Power Generation: Another sight for sore eyes is the allocation of funds for the water resources in the country. Rs. 206 Billion will be allocated which will be distributed amongst the Mohmand, Diamer Bhasha Dams and Chashma Right Bank Canal.
  4. Aviation: Major airports of the country are to be outsourced instead of running them locally and a whopping Rs. 622 billion worth of liabilities have been transferred from PIA.
  5. Increased Salary & Pension: It is reported that government employees from grades 1 thru 16 will see a hefty increase of 25% in their salaries & pensions. While grades above that will receive a handsome increase of 20% in their salaries & pensions as well.
  6. Kissan Package: The budget for FY2024-25 also stated that Rs. 5 billion ha been set aside for farmers’ packagers and that the government has chosen to capitalize on private sector involvement in this area.
  7. Benazir Income Support: The minister stated that a 27% increase in funding has been suggested for the Benazir Income Support Program. The BISP fund would grow to an astonishing Rs. 593 billion! This will in-turn support 0.7 million more people than the previously allocated amount.
  8. Inflation: While this is a hard pill to swallow, the government aims to reduce inflation in the country yet again. The plan is to keep inflation at a steady rate of 12% for the FY2024-25.

Concluding Remarks

The silent pain that the average person endures is ignored in the midst of all these discussions. It appears that the budget does not adequately meet the people’s urgent needs, even though its goal is long-term stability. The government has failed to time-and-time again meet the real requirements of the people and this year looks no different.

The release of the budget for FY2024-25 has resulted in a dire outlook for the upcoming year for the typical Pakistani. The already high cost of living is expected to rise much more. The relief efforts that have been implemented are minimal and hardly begin to address the financial struggles that Pakistani households endure already.

The Budget For FY2024-25 is a sobering reminder of the fine line Pakistan must walk between social welfare and budgetary sustainability as it navigates the economic recovery. It is a call to action for the government to make sure that its citizens are not left behind in the pursuit of economic resilience, in addition to setting lofty goals which might not even be achievable. All we can do now is wait…and hope, as always.

Stay tuned for more insights like these; this has been your average salaried individual Zayaan, Signing Off!

Budget 2023-24: Pakistan Government Unveils New Revenue Measures

By
Usman Kashmirwala
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Budget 2023-24: Pakistan Government Unveils New Revenue Measures
Source: Global Village

The Pakistani government has recently unveiled new revenue measures amounting to Rs223 billion in its latest budget announcement. These measures are in addition to the taxes introduced in the mini-budget announced in mid-February, which will remain in effect. The government aims to generate over Rs500 billion in additional revenue for the tax year 2023-24 through these measures, which include raising the general sales tax from 17 percent to 18 percent, imposing a 25 percent sales tax on luxury item imports, and increasing taxes on cigarettes and drinks.

Key Highlights

  • The government plans to share the tax details with the International Monetary Fund (IMF) and expects that the Fund will not raise any objections, as all their concerns have been addressed.
  • The government intends to allocate Rs23 billion to industries and individuals under the revenue relief changes announced in the Finance Bill 2023. This relief includes Rs13 billion in customs duty and Rs10 billion in income tax. However, no relief has been announced in sales tax and excise duty.
  • The government is optimistic about achieving a 28 percent higher revenue target for the next fiscal year, based on a projected GDP growth of 3.5 percent, average inflation of 21 percent, and the revenue measures outlined in the budget.
  • To promote various sectors, the budget offers major relief in the IT sector for exports, solarisation, agriculture, and real estate.
BUDGET 2023-24: 'Populist' measures in trying times - Newspaper - DAWN.COM
Source: Dawn

Income Tax

  • The Finance Bill proposes the continuation of the super tax but with fair adjustments for individuals earning over Rs150 million. Three new income levels have been introduced: Rs350 million to Rs400 million, Rs400 million to Rs500 million, and above Rs500 million. These income brackets will be subject to tax rates of 6 percent, 8 percent, and 10 percent, respectively.
  • Other income tax changes include a 0.6 percent withholding tax on citizens not on the Active Taxpayers’ List (ATL) when they withdraw cash exceeding Rs50,000. The withholding tax rates on goods supply, services, and contracts will increase by 1 percent, with exceptions for specific items. Furthermore, a final withholding tax of 10 percent will be charged on bonus shares issued by a company, or 20 percent for non-filers of tax.
  • The Finance Bill also proposes adjustments to the withholding tax rates on payments to non-residents using debit/credit or prepaid cards. Similarly, an adjustable advance tax of Rs200,000 will be charged when issuing a work permit/visa for a foreign domestic helper.

Sales Tax and Excise Duty

  • In terms of sales tax and excise duty, the government has made certain adjustments. Sales tax has been withdrawn on edible products sold in bulk under brand names or trademarks. The tax rate has increased from 12 percent to 15 percent on supplies made by point-of-sale (POS) retailers dealing in leather and textile products.
  • Furthermore, a federal excise duty (FED) has been imposed on energy-inefficient fans and incandescent bulbs at rates of Rs2,000 per fan and 20 percent ad valorem, respectively. The scope of FED on services has been expanded to include royalty and fees for technical services.
  • Sales tax has been exempted for another year ending June 2024 on contraceptives and accessories, plant saplings, combine harvesters, dryers for agricultural products, no-till-direct seeders, planters, trans-planters, other planters, bovine semen, and the import of IT equipment by IT and ITeS exporters registered with the Pakistan Software Export Board.
  • In the federal capital, a 15 percent tax will be charged on electric power transmission services. The rate has been reduced to 15 percent from 16 percent on IT-based system development consultants. A lower rate of 5 percent is proposed for services provided by restaurants and other food outlets if payment is made through debit or credit cards, mobile wallets, or QR scanning.
Key highlights of budget 2023-24 - Business & Finance - Business Recorder
Source: Business recorder

The Pakistani government’s new budget is a mixed bag. On the one hand, it raises taxes on a number of goods and services, which will likely lead to higher prices for consumers. On the other hand, it also provides some relief to certain sectors of the economy, such as the IT sector. Overall, the impact of the new budget on the Pakistani economy remains to be seen.

What are your thoughts on this? Let us know in the comments below.

Stay tuned to Brandsynario for the latest new and updates.

Sindh Government Announces Shift To Solar Power For Major Hospitals

By
Usman Kashmirwala
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Sindh Government Announces Shift To Solar Power For Major Hospitals
Source: PakTV

The Sindh government has taken a significant step towards sustainability by announcing plans to shift major hospitals in the province to solar power. This initiative is part of the government’s larger solar power plan, aimed at reducing dependence on traditional energy sources and promoting clean, renewable energy solutions. The announcement was made by the Provincial Minister of Sindh for Energy, Imtiaz Ahmed Sheikh, during the inauguration of a solar power park in the Karachi press club.

The logistics of the plan

The solar power park, with a capacity of 60KV, will play a crucial role in meeting 90 percent of the press club’s power needs. This is a significant milestone in the government’s efforts to harness the power of the sun and provide sustainable energy solutions. Minister Sheikh also highlighted that government buildings, prisons, and schools will be included in the solar power plan, with the aim of ending electricity load shedding in the province.

Sindh govt announces to shift govt offices to solar power - Pakistan Observer
Source: Pak Observer

The minister emphasized that the government’s objective is to address the economic crisis and uplift the country. By investing in solar power, the government hopes to create a more sustainable and self-reliant energy sector. Minister Sheikh took the opportunity to criticize the PTI government, accusing them of hindering power projects in Sindh. He expressed confidence that the PPP (Pakistan People’s Party) will secure victory in the upcoming elections, highlighting their commitment to promoting renewable energy and sustainable development.

Provincial and Federal agenda aligning

This announcement from the Sindh government aligns with the federal government’s efforts to embrace solar power. Earlier, Prime Minister Shehbaz Sharif directed the conversion of all federal government buildings in Islamabad to solar power within a strict timeframe of seven weeks. This directive showcases the government’s determination to reduce the country’s reliance on imported fuel and embrace renewable energy sources. The prime minister also instructed officials to initiate solarization projects in other parts of the country, extending the benefits of solar power to various regions.

With solar mosques and schools, Pakistan's northwestern province pushes clean energy | Arab News PK
Source: Arab News

The shift to solar power for major hospitals is a commendable move by the Sindh government. Solar energy offers a clean and sustainable alternative to traditional power sources, reducing carbon emissions and promoting environmental preservation. By embracing solar power, hospitals can ensure a reliable and uninterrupted energy supply, leading to improved healthcare services. Moreover, the initiative to expand solar power to government buildings, prisons, and schools will have a significant impact on reducing electricity load shedding and enhancing energy efficiency in the province.

The Sindh government’s commitment to renewable energy is a step in the right direction, contributing to the overall development and sustainability of the province. It sets an example for other regions and institutions to follow, encouraging the adoption of clean energy solutions and reducing dependence on fossil fuels. With continued efforts and investments in solar power, Pakistan can pave the way towards a greener and more sustainable future.

Stay tuned to Brandsynario for the latest news and updates.

The Untapped Potential Of Women In Pakistan

By
Anusha Zahid
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Pakistan has a lot of potential for growth but undeniably, one of the biggest untapped resource is its significant female population that still awaits inclusion in the national economy. As per the World Economic Forum’s 2021 Global Gender Gap Report, Pakistan ranked 153rd out of 156 countries, which indicates massive strides the country needs to take to ensure gender diversity and inclusion of women in its socioeconomic mainstream.

Source: Pakistan Labour Force Survey 2020-21

As per the last published Pakistan Labour Force Survey 2020-21, numbers show stark disparities along gender lines. Women’s participation in the national labor force is most concerning being 21.4 per cent of the country’s working-age population, as against the male labour force marked at 67.9 percent.
We interviewed Rabel Sadozai, the newly appointed Director Marketing and Sales at Fatima Fertilizer and the first female to hold such a prominent position in Pakistan’s agriculture and fertilizer sector, to discuss the potential role of Pakistani women to promote the country’s socio-economic prosperity and what it will take towards its realization.

B: How important is it to be recognized as the first woman in Pakistan’s agriculture sector to hold a senior-level management position?

RS: I consider this recognition as a true representation of millions of empowered women, directly or indirectly associated with the agriculture sector of Pakistan. It gives me the opportunity to use my influence for the betterment of farmers in general and female farmers in particular. A recent example of this commitment was marked by Sarsabz – the flagship brand of Fatima Fertilizer, hosting a special panel discussion at the Pakistan Pavilion in Dubai Expo 2020 to celebrate our three exceptionally inspiring female farmers and share their inspirational stories with the World.


The guest panelists included Rabia Sultan – progressive farmer from Muzaffargarh who defied all odds in a male-dominated profession, Nazo Darejo – a brave woman from Sindh who sacrificed a great deal to protect the piece of land she called home and whose inspirational story was highlighted by Sarsabz through a special web series called ‘Kissan Kahani’ to a wide online audience, and Azra Mehmood Sheikh – a progressive farmer from Bahawalpur who actively advocates about the hardships faced by farmers in South Punjab.

Being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.

B: Tell us about your journey of nine years at Fatima Fertilizer and your key accomplishments related to marketing communications?

RS: I was able to achieve a number of goals during my nine years at Fatima Fertilizer, and I took on as many marketing communication challenges as I could, but being able to introduce Kissan Day to Pakistan is something that I will always be proud of, as it was not only recognized by the country and its industry stakeholders, but it has also become an annual event to be celebrated on December 18. The campaign was so influential that it was selected by Kotler as a case study in Essentials of Modern Marketing – Pakistan Edition.


Over the years, I’ve used data to establish how Fatima Fertilizer’s products are giving on average 10% greater yields as compared to conventional fertilizer. This brand promise has been purposely communicated in such a manner that it shows how a farmer can create a better life for himself and his family that leads to prosperity of the village and eventually impacts Pakistan’s GDP as agriculture contributes on average 22-25%.
We also launched true farmer stories under Kissan Kahani to help educate our stakeholders on the impactful role our farmers are playing in helping sustain Pakistan’s food security.
Overall, our efforts have been duly recognized not only by local platforms such as the Pakistan Digital Awards but also the global ones including MARCOM, AVA, and Effies.

B: In your opinion, what factors are responsible for the under-representation of women within the corporate and civil sectors of Pakistan?

RS: Women may be under-represented in these sectors but not in the agriculture sector. Women are extremely empowered on the rural side to help not just with domestic housework but field work and livestock farming as well. I feel it is my responsibility to clarify this common misconception. As far as corporate and civil sectors are concerned, I feel women are deprived of an environment that helps them balance work and home responsibilities efficiently. The key to my success was not only my ability to effectively manage the roles of a team leader, manager, wife, mother, and so on, but the fact that I was given an environment where I was empowered to manage and balance these roles. Employers whether government or private need to realize that the needs of women are different from men. We need policies and benefits that match their circumstances. For example, women need to feel secure while stepping out of their homes for work, they need to be given daycare facilities or an equivalent allowance to manage it, maternity leaves and so on. According to recent studies, the gender-wage gap in Pakistan has reached 55.6 percent, which is concerning, to say the least, because a woman has to weigh the benefits of her working against the associated costs.

B: How many Pakistani women are currently engaged in Pakistan’s agriculture sector and how can they claim more important roles within this industry?

RS: Currently, more than 22 million women work in the agriculture sector and contribute to the advancement of this sector. As per an earlier issued report by UN Women titled “Rural Women in Pakistan-Status Report 2018”, agriculture is the main labour activity of rural women with approximately 75 percent of women employed in the agriculture sector. The empowerment of these rural women and the realization of their human rights, in addition to their important role in nation-building, is essential for achieving the Sustainable Development Goal (SDG) related to gender equality.
Women need education foremost followed by skill-set enhancement. Companies like ours work with a lot of progressive females and seek to empower them by giving them an opportunity to project their work. For example, we recently helped Ms. Jugno Mohsin, a female farmer who worked to revive a dying breed of local cotton called ‘Khaki Desan’, by providing her with the technical knowledge and giving her the opportunity to create a fabric from this cotton which can be marketed to a global audience.

B: How important is women’s participation to achieve overall economic growth and prosperity for the country?

RS: I think our founding father, Quaid-e-Azam made it clear that women had to work side by side with men if we are to transform Pakistan into a strong and prospering nation. Now whether we do it starting from our homes, schools, offices or factories is dependent on a mix of our own capabilities and opportunities available to us. Women are almost 50% of Pakistan’s population, so there is no question that a big responsibility rests on our shoulders to help develop our home i.e. Pakistan, and I believe being aware of this responsibility is the first step we need to take.

Coronavirus Outbreak Live Updates: Here’s All You Need To Know!

By
Ariba Raza
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Source: Valley Morning Star

Update: 3rd April 2020

Philippine President Rodrigo Duterte has given out a warning that he would order the country’s police and military to shoot anyone who would violate the laws during a month-long lockdown of the island of Luzon, to contain the spread of the novel coronavirus.

Here’s what he said addressing to the nation late at night, on Wednesday.

Let this be a warning to all. Follow the government at this time because it is critical that we have order,”

The coronavirus pandemic has affected the world in the worst possible manner. As it is spreading rapidly throughout the globe, the economy, the events industry, airlines and tourism have taken a huge hit!

With thousands of people affected and killed by this horrifying disease, this doesn’t seem to end anytime soon. However, countries worldwide are taking strict actions against this deadly.

Meanwhile, here’s all you need to know about what’s going around in the world in regards to coronavirus aka COVID-19.

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Aamir Ibrahim | CEO Jazz | Brandsynario CEO Stories

By
Web Desk
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Whilst we are successful, we are only as good as our next game- so we can not never be complacent. Aamir Ibrahim, CEO Jazz talks to us about the office culture, success stories, diversity and practices at Jazz while on an office tour at the Headquarters in Islamabad. #jazz #ceo #ceostories

BankIslami and ZLK Islamic Financial Services Join Hands to Promote Riba-Free Banking and Investment

By
Sania Saeed
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Bank Islami
Dr. Mufti Irshad Ahmad Aijaz, former Chairman of the Shariah Advisory Committee of the State Bank of Pakistan

Karachi, 16 July, 2025. In a joint effort to promote Riba-free banking in Pakistan, BankIslami and ZLK Islamic Financial Services, Pakistan’s first Shariah-compliant brokerage Firm, hosted a high-impact session on Islamic finance for a diverse group of industry leaders and advocates of ethical banking.

Titled ‘Leading with Purpose,’ the event focused on meaningful conversations around Islamic finance and aimed to help individuals make informed, faith-aligned financial decisions. The session was attended by valued partners and corporate leaders from the business community, along with notable organizations, including Federation of Pakistan Chambers of Commerce & Industry (FPCCI), Islamabad Chamber of Commerce & Industry (ICCI), Rawalpindi Chamber of Commerce & Industry (RCCI), as well as representatives from civil society, the armed forces, government, financial institutions, and religious scholars.

Dr. Mufti Irshad Ahmad Aijaz, former Chairman of the Shariah Advisory Committee of the State Bank of Pakistan and current Chairman of the Shariah Advisory Committee of SECP and Chairperson of the Shariah Board of BankIslami, delivered the keynote address, highlighting the growing global relevance of Islamic finance. He addressed common misconceptions and emphasized the ethical and socially responsible nature of Islamic finance.

“As leaders in Islamic finance in Pakistan, we are committed to fostering meaningful dialogue on Riba-free banking and raising awareness to drive this crucial cause forward,” commented Rizwan Ata, President & CEO of BankIslami. “We are honored to join hands with ZLK Islamic Financial Services to strengthen the position of Islamic banking and collectively work towards realizing our vision of a Riba-free economy,” he added.

Zahid Latif Khan, Chairman of ZLK Islamic Financial Services, commented, “This partnership with BankIslami is rooted in a shared vision to broaden understanding and trust in Shariah-compliant investments. Together, we are laying the foundation for a principled financial ecosystem that serves all segments of society and aligns with the ethical aspirations of our people, regulators, and national direction toward a fully Islamic financial system.”

This session marked a significant step forward in reinforcing the role of Islamic finance in Pakistan’s evolving financial landscape. As the country progresses toward a fully Shariah-compliant system, BankIslami and ZLK Islamic Financial Services remain committed to leading with purpose, engaging stakeholders, and shaping a future centered on ethical, inclusive, and faith-aligned financial solutions.

Celebrating Sonya Hussain: Every Time She Was an Absolute Queen on Screen

By
Areeb Asif
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celebrating-sonya-hussain-every-time-she-was-an-absolute-queen-on-screen

Sonya Hussain is that actress who never phones it in. Whether she’s playing a heartbroken heroine or a bold rebel, she owns the screen every single time. She’s not just acting, she’s living the role.

Here’s a quick walk down memory lane to celebrate every time Sonya was an absolute queen on screen.

Aisi Hai Tanhai 

In Aisi Hai Tanhai, Sonya tackled one of the most socially relevant and emotionally exhausting roles in Pakistani television.

As Pakeeza, a young woman whose life turns upside down after a private video goes viral, Sonya delivered a performance that was equal parts gut-wrenching and brave. She portrayed trauma, isolation, and resilience with a rawness that made the story unforgettable.

Ishq Zahe Naseeb 

While Zahid Ahmed’s dual personality role grabbed headlines, Sonya’s subtle and emotionally layered portrayal of Gohar was the anchor that kept the drama grounded. Her expressions did more talking than the script at times.

She brought a quiet strength to her character, making us root for Gohar through every twist and turn. It was one of her most nuanced performances and easily among the finest in recent memory.

Nazo 

Sonya’s role in Nazo remains one of the most underappreciated performances in her career. Playing a mentally challenged girl could have easily been reduced to a caricature, but Sonya played it with such dignity and empathy that it shattered stereotypes.

She proved that sensitivity and skill can coexist beautifully when a role is handled with care, and that she isn’t afraid to challenge herself.

Her Film Presence 

Though her filmography is relatively small compared to her TV career, Sonya’s roles in Azaadi, Tich Button and the recent main role in Deemak show her range. For Deemak, the actress even recieved a much deserved award.

Whether she’s playing a patriot caught in love or a headstrong woman facing heartbreak, she brings an emotional authenticity that commands the camera. And with upcoming projects in the pipeline, it’s clear Sonya is just getting started in cinema.

Off-Screen? Still a Queen.

Sonya isn’t just about killer performances. She’s real, outspoken, and unafraid to speak up about mental health and body image issues in real life too.

We saw this recently too when Sonya was the first woman from showbiz that stepped out in the recent Humaira Asghar case and owned her dead body while the world was refusing to. She also went one-on-one with investigators to unleash the truth behind Humairas’s death, something only few people do in their “wokeness.”

Stay tuned to Brandsynario for the latest news and updates

UK Introduces E-Visa for Pakistani Nationals: What You Need to Know

By
Shiraz Aslam
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uk-introduces-e-visa-for-pakistani-nationals-what-you-need-to-know

At a time of unprecedented brain drain, Pakistanis have had to face strict visa control measures for long-term entry into the Middle East and the United States.

Fortunately, the United Kingdom has given Pakistanis a much-needed breather amid growing nationalistic ideologies globally. The UK government has introduced a digital system, its Electronic Visas for Pakistani Nationals, that promises to streamline the immigration process for young visa applicants.

Beginning from 15th July, the British High Commission (BHC) will begin rolling out E-visas for Pakistani students and workers, replacing physical immigration documents with digital evidence of immigration status.

This new measure is part of an enhanced border and immigration system that will improve security measures and streamline the process for students and workers. The British High Commissioner, Jane Marriot, said:

“These changes to the UK visa system will make it much simpler for students and workers to prove their identity and visa status. It also means applicants can hold onto their passports, saving them time.”

According to the official notice, E-visas will be rolled out for students (including short-term study for 11 months), global talent, global business mobility routes, international sportspersons, skilled workers (including healthcare), temporary work routes, and the Youth Mobility Scheme.

The transition from a physical visa to a digital one will have no effect on a person’s immigration status. Holders can link their passports, i.e., travel documents, to their UK Visas and Immigration (UKVI) account to facilitate international travel.

However, dependents and general visitor visas would still require physical proof. Furthermore, this new system will not affect those with existing valid physical visa documents.

no-need-for-physical-uk-visas-for-pakistani-students-and-workers
There is no need for physical UK visas for Pakistani students and workers.

E-visas Benefit Both Travellers and Immigration Authorities

The introduction of the UK e‑Visa system for Pakistani students and workers marks a major step toward a modernised, secure, and user-friendly immigration process. By replacing physical visa stickers with a fully digital status linked to an online account, the UK is reducing administrative burdens and enhancing convenience for applicants.

For Pakistanis seeking to study or work in the UK, this means faster processing, no need to submit passports for visa stamping, and easier verification of status at the border and with UK institutions.

In summary, this is a forward step that simplifies, streamlines, and modernises the tedious immigration process for travellers and immigration authorities.

Stay tuned to Brandsynario for the latest news and updates

Are Tech Billionaires Quietly Building a New Ruling Class?

By
Areeb Asif
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are-tech-billionaires-quietly-building-a-new-ruling-class

The Silicon Valley’s tech elites, with their anti-democratic ideologies, are aiming to develop a new ruling class in the government. Writers now refer to them as “techno-oligarchs”—a new class of mega-rich individuals who wield “immense power through the control of digital infrastructure, data and technological innovation”.

In practice, this means men like Elon Musk, Jeff Bezos and Mark Zuckerberg can sway markets, shape public discourse and even influence governments in ways almost unheard of a generation ago. Yes, this is no conspiracy theory, and it is unfolding in front of our very eyes.

The Techno-Oligarchs

The term “techno-oligarchy” describes these billionaires who sit at the helm of Apple, Google, Amazon, Meta and other giants and use that position to shape policy, often beyond the reach of elected officials.

In short, technology no longer only serves innovation; it is power, and these titans are, by virtue of data and wealth, the new kings of it.

For decades, America’s richest donors pulled strings quietly by funnelling money into campaigns and lobbying behind the scenes. Today’s tech moguls are doing something far bolder.

Elon Musk, for example, has openly staked out a political role that dwarfs anything we’ve seen from corporate moguls in U.S. history. In 2024, he gave over $130 million to support Donald Trump’s campaign, then strolled into the White House halls not as a hidden backer but as co-chair of a new “Department of Government Efficiency” alongside fellow billionaire Vivek Ramaswamy.

As a Times analyst put it, Musk’s moves amount to “an extraordinary flexing of power by a private individual.”

Northwestern professor Jason Seawright concurs: “We’ve never really seen anyone be that directly connected with a campaign unless they were the candidate.”

Meanwhile, other tech billionaires quietly deploy their influence. Amazon’s Jeff Bezos, owner of The Washington Post and aeronautics firm Blue Origin, quietly donates to political causes and funds global projects.

Facebook’s Mark Zuckerberg funnelled hundreds of millions into “Election Day” grants nationwide.

As Vox’s Sigal Samuel reports, today’s tech titans (Musk, Zuckerberg, Bezos, Peter Thiel, Marc Andreessen and the like) operate on an ideology that casts them as untouchable supermen. They embrace MAGA’s lawless ethos because it promises exactly what they crave: “unchecked power to the powerful.”

Trump’s victory only reinforced their conviction.

Their Techno-Fascism is Not Subtle Anymore

This is not a subtle influence; it’s an “in-your-face oligarchy,” as Northwestern professor Jeffrey Winters terms it.

This brazenness is spreading: crypto bros, hedge fund titans and Silicon Valley barons now openly host MAGA events, tweet conspiracies, and proclaim contempt for democracy.

Gone are the days when moguls quietly bought ambassadorships or sweet government contracts. Now they post on social media, command devoted followings (Musk has 200 million followers himself) and legislate from behind the scenes.

elon-musk-nazi-salute
Elon Musk was witnessed doing the Nazi Salute.

This alignment of Silicon Valley with anti-democratic forces has a bitter irony. The tech industry was built on open knowledge, immigration, and scientific progress, and yet many of its leaders now finance a movement that undermines those very foundations.

These are the same billionaires “who owe their fortunes to open borders, public universities and basic research,”  and yet they now cheer on a regime dismantling universities, healthcare, and climate science. Rather than addressing problems like hate speech or privacy abuse, tech CEOs deflect with rhetoric.

The upshot is a political system imperilled by concentrated tech power, “digital kill chains”, and apartheid becoming “economically sound.”

Will we be able to acquiesce to this private plutocracy, or reassert democratic control? The answer will determine whether the next chapter is one of shared progress or corporate domination.

Stay tuned to Brandsynario for the latest news and updates

inDrive Launches Premium Rides to Meet Growing Demand for High-End Travel

By
Yousuf Yaseen
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indrive-launches-premium-rides-to-meet-growing-demand-for-high-end-travel

inDrive, the country’s largest mobility platform, has launched Premium-category Rides in major cities across Pakistan, offering passengers top-rated drivers and newer vehicles.

The move signals the company’s push to capture a growing market segment seeking high-end travel options.

Now available in Karachi, Lahore, and Islamabad, inDrive Premium promises a higher standard of service, featuring newer-model sedans and drivers with ratings of 4.8 or higher.

Each vehicle enrolled in the Premium category undergoes additional inspections beyond the standard approval process to ensure a consistently smooth and safe ride.

“inDrive is founded on the belief that everyone deserves the freedom to choose how they move, work, and earn. This principle guides every aspect of our platform,” said Awais Saeed, Country Head of inDrive Pakistan.

“With inDrive Premium, we are elevating the standard for travel while maintaining our commitment to fairness and freedom.”

The launch comes as Pakistan’s urban centres witness rising demand for flexible mobility options that don’t compromise on safety or service quality.

Saeed added that inDrive sees the premium segment as a natural evolution for a platform built on fairness, trust, and user empowerment.

While inDrive Premium caters to higher-end needs, the company emphasised that the core offering of flexibility in pricing remains unchanged.

Passengers can negotiate their price and book premium vehicles on demand. This makes the category ideal for busy professionals, families, or anyone seeking extra comfort and convenience.

Safety is one of the core pillars of inDrive’s platform.

The company continues to innovate and invest in robust safety features to protect both passengers and driver-partners, while maintaining industry-low commissions that support its growing community.

Passengers have the ability to choose their driver based on verified profiles, ratings, and ride history.

Every driver is thoroughly vetted before joining the platform to ensure they meet inDrive’s standards for professionalism and reliability. inDrive also uses machine learning to monitor for inappropriate behaviour.

Throughout each ride, passengers have access to safety tools, ensuring they stay connected and protected at every step.

Stay tuned to Brandsynario for latest news and updates

UK Removes Pakistan From Air Safety List

By
Yousuf Yaseen
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uk-removes-pakistan-from-air-safety-list

The United Kingdom has officially removed Pakistan from its Air Safety List, allowing Pakistani airlines to apply for flight operations to the UK again.

This was confirmed by the British High Commission in Islamabad on Wednesday.

The move follows a security inspection by a UK Department for Transport team at Islamabad International Airport, which found Pakistan’s aviation security to be “satisfactory and in line with international standards.”

The ban had been in place since June 2020 after a PIA Airbus A-320 crashed in Karachi, killing nearly 100 people.

Although the ban on European operations was lifted in November 2023, restrictions on UK flights remained.

A statement from the British High Commission read, “Following air safety improvements, the UK’s Air Safety Committee has lifted UK restrictions on Pakistani carriers.”

However, airlines must still apply individually to the UK Civil Aviation Authority for permits.

British High Commissioner Jane Marriott appreciated the teamwork between UK and Pakistani experts: “I’m grateful to aviation experts in the UK and Pakistan for their collaborative work to drive improvements to meet international safety standards. While it will take time for flights to resume, once the logistics are in place, I look forward to using a Pakistani carrier when visiting family and friends.”

The statement explained that the UK’s Air Safety Committee, through an independent process, had been working with the Pakistan Civil Aviation Authority for years.

It concluded that Pakistan had made the necessary safety improvements since 2021 and decided to remove Pakistan and its carriers from the list.

Aviation Minister Khawaja Asif called the development “another milestone” and credited his party’s government for the effort. He posted on X: “Three years of continuous hard work have borne fruit.”

He also criticised former PM Imran Khan and ex-aviation minister Ghulam Sarwar Khan, who, in 2020, had claimed that 40% of pilots in Pakistan held fake licenses. “But today, the green crescent flag is once again soaring proudly in the skies,” Asif added.

Prime Minister Shehbaz Sharif also celebrated the decision, calling it a step that would ease travel and boost trade between the UK and Pakistan.

He wrote on X, “With over 1.6 million people of Pakistani heritage living in the UK and thousands of British nationals in Pakistan, today’s announcement brings long-awaited relief and new opportunities for families and friends to reunite.”

He added, “As Pakistan’s third-largest trading partner, this ease in travel between the UK and Pakistan will help this vital trade relationship grow manifold.”

The decision comes just a day after the UK launched e-visas for Pakistani students and workers.

A day before that, both countries signed the Trade Dialogue Mechanism Agreement and agreed to set up the UK-Pakistan Business Advisory Council to deepen economic ties.

Stay tuned to Brandsynario for latest news and updates

What’s Behind the 5G Delay in Pakistan?

By
Usman Kashmirwala
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whats-behind-the-5g-delay-in-pakistan
Source: Flare.pk

Pakistan’s 5G launch has been delayed, notwithstanding repeated assurances since 2021. The setback angers consumers, businesses, and investors seeking high-speed internet and digital growth.

The successful launch of 5G would add to GDP, allow for smart services, and bring Pakistan on par with regional peers. However, the timing is still unclear.

Let us review the major reasons 5G remains elusive in Pakistan.

Pakistan's 5G Launch Gets Delayed Once Again
What is causing the delay in launching 5G in Pakistan?

Legal Issues Regarding Spectrum & Regulatory Hurdles

Courts have suspended portions of the 5G auction of the spectrum, freezing around 146 MHz of the originally planned 196 MHz. Ongoing legal hurdles against bands at 2600 MHz, 2100 MHz, and 1800 MHz remain on the way. The Spectrum Advisory Committee hasn’t met yet since pricing and allocations are still legally held up.

Ufone and Telenor Merger is Stalled 

The planned Ufone (PTCL) and Telenor Pakistan merger is stalled at the review stage at the Competition Commission because of incomplete filings. Uncertainty has been the fate of this deal, deterring investments and delaying auctions. Regulators will not advance until the merger is sorted out, causing a cascading delay throughout the process.

High Taxes & Poor Business Climate

Pakistan is amongst the lowest globally in average revenue per user (ARPU). Telecom operators point to heavy taxation, 15% withholding and as much as 19.5% sales tax, and low smartphone penetration (more than 40% are still using non-smartphones) as the reasons they cannot afford 5G infrastructure commercially.

Low Active Spectrum 

Pakistan has only 274 MHz of active spectrum, well below the ITU-recommended 840 MHz for mobile broadband. Besides, poor power, regular blackouts and high commercial tariffs, and the absence of strong fibre backhaul networks provide no support for keeping 5G networks financially and technologically viable.

Policy Inconsistency & Weak Government Plan

Since 2021, governments have consistently made 5G auction announcements and then failed to meet deadlines. The Spectrum Auction Committee has not met since June 2025. Telecom policy changes, conflicting orders, and a lack of a clear digital roadmap instil operators with no faith in a clear, stable direction.

Pakistan eyes launch of 5G in 2023 - Business - DAWN.COM
FDI in Telecom

Pakistan is at a turning point. Delayed 5G not only holds citizens back from faster internet, but it erodes economic digitalisation and dilutes tech competitiveness in South Asia.

The government needs to pull back quickly from legal cases, close telecom mergers, revamp tax and energy policy, auction spectrum smartly, and provide a clear, consistent rollout plan. Without the above, 5G can remain a promise, not a reality.

Stay tuned to Brandsynario for latest news and updates

How to Apply for Driving License Online in Sindh – 7 Easy Steps

By
Areeb Asif
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how-to-apply-for-driving-license-online

A driving license is a mandatory document for all drivers around the world. It serves as official proof that an individual is legally permitted to operate one or more types of motorised vehicles (such as a motorbike, car, bus or truck) on public roads.

If you are driving without one, then I am sorry to break it to you: that’s a crime. Instead, save yourself the hassle and get one to drive with ease.

In this digital age, it’s even easier thanks to the launch of the Online Driving License System by the Sindh Traffic Police. Whether you’re applying for a learner’s permit, renewing your license, or converting it into a digital card, the process has been digitised for your convenience.

How to Apply For Driving License Online – Steps Explained

Here are the steps that you need to follow to get an online driving license, easy and hassle-free:

Step # 01

Visit the Official Sindh Driving License Website. This is the official platform where all online driving license services for Sindh are managed.

online-dls-website
Online DLS Website

Step # 02

Now, sign up for an account on the website through your CNIC number, mobile number, and a valid email address. Once registered, you’ll receive a verification code via SMS or email.

Step # 03

After logging in, select the type of service you require, i.e., learner license, renewal of license, duplication of license (in case of loss) and converting license to a smart card. Each option will take you to a specific application form.

license-options-on-dls-website
License options on the DLS website

Step # 04

Now, you will see an application form. Fill in with all the necessary details (full name, CNIC number, date of birth, blood group, address, and the type of vehicle). It’s crucial to enter accurate and truthful details to avoid rejection or future complications.

Step # 05

Now upload all the required documents, including your CNIC (front and back), your passport-size photograph, any important medical certificate (if required) and an old driving license (for renewals/conversions).

Step # 06

Once the form is completed and submitted, the system will automatically generate a unique Bill ID for your application. Fees can be paid via JazzCash, EasyPaisa, or online banking.

Step # 07

Print and pay the fee challan. The current total fee for a learner’s license is Rs415, although applicants are advised to treat this as an estimate. Once the payment is confirmed, your driving license is ready for download.

Note: You may need to book a second appointment for biometric, an eye test and a driving test (for new applicants).

Tips Before You Apply

  • Double-check CNIC details for errors
  • Make sure your photo is clear and recent
  • Keep the payment receipt saved as proof
  • Reach your biometric appointment on time
  • The “printed” license can be used legally on the roads while learning to drive.
  • While you are at it, apply for the new ajrak number plates too to avoid any future problems in driving.

Important Features of Driving License

Before applying, know these important features of the driving license online application, as you never know what comes in handy later on.

Eligibility For Driving License Online

Before applying for a driver’s license, it is important to know if you are eligible to acquire one. You can apply for a driver’s license in Karachi if you are above 18 and have your Computerised National Identity Card (CNIC).

The person must also not be disqualified by law from attaining a license or have any disease or condition that might lead to disqualification. Here are some examples:

  1. Epilepsy.
  2. Lunacy.
  3. Heart disease is likely to produce a sudden attack of giddiness or fainting.
  4. Inability to distinguish with each eye at a distance of twenty-five yards in good daylight (with the aid of glasses, if worn) a series of seven letters and figures in white on a black ground of the same size and arrangement as those of the registration mark of a motor car.
  5. Colour blindness, or the inability to readily distinguish the pigmentary colours red and green.
  6. Night blindness

License Offices Available

Karachi has four different centres that can issue a driving license. The following are the addresses of all centres:

  • Clifton Branch: 5th Zamzama St, Neelam Colony (nearest landmarks: Do Talwar and Mohatta Palace)
  • Korangi Branch: Sector 6A, Main Causeway, Korangi
  • Nazimabad Branch: Nawab Siddique Ali Khan Rd, A-9 Block 4 D/3
  • Baldia Town Branch: Traffic Training Institute Baldia Town, Saeedabad (nearest landmark: Hub Chowki)

The timings of these branches are usually from 9 to 4 PM on normal days and 9 to 12:30 PM on Fridays.

Written, Eyesight and Driving Tests

You will be required to take a written exam so that the department may assess your understanding of traffic safety. Once you have passed the written exam, a medical examiner, who is on-site, will perform an eyesight test.

You will receive a receipt and be instructed to wait a week before your license is mailed to you after completing all these tests.

Who Knew Making A Driving License Can be this Easy

The digital initiative has been met with positive feedback from the public. Applicants appreciate the convenience, speed, and transparency of the new system. The system has made life easier for citizens who no longer need to wait in endless lines, especially students and working professionals who rarely get time to spare.

Hoping that we can attain this new initiative to its full use and allow things to change with our cooperation!

Stay tuned to Brandsynario for latest news and updates

Selena Gomez is Getting Married, and It’s Happening Soon!

By
Usman Kashmirwala
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selena-gomez-is-getting-married-and-its-happening-soon
Source: Marie Clarie

Following months of tantalising rumours, Selena Gomez and producer Benny Blanco are said to be planning a wedding in September. Their relationship, which is built on artistic partnership, had flowered into engagement in December 2024.

Today, the couple has planned an intimate, A-list weekend wedding in Montecito, California. Fans are dying to know the details, guest, style, and date, all with a touch of Hollywood glamour. Here’s the breakdown.

 

View this post on Instagram

 

A post shared by Selena Gomez (@selenagomez)

A Two-Day Montecito Celebration

The duo has allegedly finalised a two-day destination wedding in Montecito in September 2025. Montecito provides seclusion, picturesque scenery, and space for A-list friends and close family to stay and party together.

Overnight bags have already been requested from guests, which means the wedding is likely a multi-day, not a single-night, event. The setup takes the wedding to a mini-vacation, not merely a ceremony.

Though the invites were issued to close family and friends only, those invited are among Hollywood’s most prominent. Selena’s best friend since forever, Taylor Swift, is rumoured to be going with Travis Kelce. The rest include Selena’s Only Murders in the Building co-stars, Benny’s music contemporaries, and surprise A-list faces such as Ed Sheeran.

With guinea pig guests like these, the event combines closeness with worldwide attention, celebrity power without red carpet din.

Chill Vibes & Personalised Touches

Benny Blanco has called their wedding “chill but amazing,” which bodes for a laid-back, authentic vibe. Selena and Benny said they’re not in a hurry; they’re going “day by day,” allowing ideas to unfold naturally.

Cultural fusion is important as well: they will have a Jewish hora dance and serve challah bread as an option on the menu, but Selena won’t be converting. They’ll also have an intimate father-daughter dance, and it speaks volumes about the careful integration of family custom and happiness.

Choosing September wasn’t an accident. Selena’s autumnal schedule gets booked quickly, with Only Murders shooting and album commitments, and Benny has music and writing projects. By opting for the latter part of summer, they provide sufficient wiggle room ahead of busy seasons.

The timing also allows for the availability of celebrity guests, particularly Taylor Swift, who’s often on the move through tour and engagements.

selena-gomez-is-getting-married-and-its-happening-soon
Source: Elle

Planning Style & Current Status

Even though the wedding is relatively near, the couple has maintained low-key planning so far. Benny has mentioned that they both like peaceful moments, cuddling, show-watching, and brainstorming fantasy weddings. Latest insider gossip, however, corroborates that actual invitations have been sent out, indicating solid commitment.

Benny teased that this summer they’ll officially begin outlining logistics, venue plan, accommodation, and menu, while keeping a laissez-faire ethos.

Selena Gomez and Benny Blanco are avoiding sleazy glamour. They’re going for an emotional weekend getaway; dramatic, star-studded, and privately designed. If Taylor Swift flies in or Ed Sheeran stops by, the atmosphere will still be warm and centred on family, culture, and real connection.

In time, we’ll be witness to sophisticated details, but the essence is obvious: this wedding will be a manifestation of the couple’s artistic, laid-back, and ethnically rooted personality. Save the date in September, when Hollywood hospitality meets heartfelt celebration in Montecito.

Stay tuned to Brandsynario for latest news and updates

Apple’s Foldable iPhone Could Arrive in 2026!

By
Usman Kashmirwala
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apples-foldable-iphone-could-arrive-in-2026

Apple is set to revolutionise its flagship with a foldable iPhone in 2026, something most fans have been looking forward to. Following years of cautious development and testing, sources claim Apple will introduce a high-end book-style foldable phone with the iPhone 18 lineup.

Here’s a detailed overview of what to expect

Launch Timeline and Availability

Apple expects to initiate production in late 2025, followed by full-scale launch in the second half of 2026, at the same time as the iPhone 18 launch. Supply-chain sources, such as Ming‑Chi Kuo, affirm that Foxconn will initiate trial production in Q3 2025.

Scaling up through early October, first production is at 15–20 million units within 2–3 years. However initial shipments could be only 3–8 million devices. That minimal output fits with its high-end price and Apple’s standard approach to dip the toe in before it plunges in.

Apples-foldable-could-arrive-by-2026
Apple’s Foldable could arrive by 2026

Design: Book-Style Layout & Crease-Free Display

The foldable iPhone will open like a book, similar to Samsung’s Z Fold range. It will have a big 7.8‑inch inner screen and a 5.5‑inch outer display, perhaps in a near‑4:3 ratio.

Apple allegedly selected Samsung Display’s OLED panels, focusing on a near crease‑free folding experience. Rumored thickness is approximately 4.5 mm unfolded, and 9–9.5 mm folded .

Expect premium materials: a titanium and stainless steel hinge alongside durable casing. Apple reportedly developed a liquid‑metal hinge, up to 2.5 times stronger than standard alloys, aiming to reduce wear and refine the users’ folding experience.

Its design prioritises longevity and user feel, something Apple emphasises in every product.

Biometric Innovations & Hardware Features

To accommodate the thin profile, Apple can substitute Face ID with side-mounted Touch ID. Two rear sensors and potentially an under-display front camera are included for cameras. Internally, it will utilise the newest A‑series chip and possibly a custom 5G modem, inheriting shared tech from the iPhone 17 Air series.

Pricing & Positioning

Apple’s foldable version will be its priciest to date when it launches. Initial estimates put it at US $1,800–2,500. UBS numbers indicate a bill-of-materials cost of around US $759, just below Samsung’s Fold SE, enabling Apple to enjoy healthy margins of 53–58% .

apples-foldable-version-will-be-its-priciest-to-date.
Apple’s foldable version will be its priciest to date.

Market Impact & Competition

Apple’s arrival might revive a languishing foldable segment. Following double-digit growth between 2019–2023, foldable adoption plateaued in 2024 and fell in 2025.

With Apple’s ecosystem and brand pull, a foldable iPhone might revive enthusiasm. Yet, it arrives in a crowded segment where Samsung’s Z Fold 7 already has high standards in display, AI capabilities, and camera features.

Apple’s foldable iPhone is a promise of cutting-edge innovation: a stylish form factor, high-end materials, crease-free screen, and top-end internal specs. Launched in late 2026 with a premium price tag, it is aimed at early adopters and enthusiasts.

Its initial limited production is a sign of Apple’s cautious strategy. If executed well, this action could revolutionise foldable devices and put pressure on others to follow suit. But to differentiate, Apple needs to deliver on durability, smooth-fold mechanics, and new software capability.

Stay tuned to Brandsynario for latest news and updates

Ticket Trouble Hits Bangladesh-Pakistan T20Is, Fans Demand Clarity

By
Web Desk
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ticket-trouble-hits-bangladesh-pakistan-t20is

Fans eager to buy tickets for the much-anticipated Pakistan vs Bangladesh T20I series found themselves locked out of the action on Monday, not at the stadium gates, but on their screens.

The Bangladesh Cricket Board’s (BCB) launch of online ticket sales was supposed to be a smooth experience. Instead, it was a frustrating rollercoaster for thousands.

A Day of Digital Disappointment

With no clear announcement from BCB about the exact time of release, cricket lovers began flooding the eTicket platform from early morning. What greeted them? Blank screens, error messages and complete radio silence.

“I started trying to buy tickets around 10:00 am after hearing they’d be available online from July 15,” said Siam, a disappointed fan.

“I tried multiple times from both my phone and laptop, but the site just wouldn’t work. Even if tickets aren’t available, the site should at least provide a status update.”

Social media quickly filled with similar stories, as frustrated fans vented their anger about the lack of transparency and communication.

Confusion Cleared…

The confusion dragged on until late in the evening, when BCB Director Mahbub Anam finally broke the silence. He confirmed that ticket sales would begin at 10:00 pm, well after many fans had already spent hours trying in vain.

According to Anam, 70% of the tickets will be sold online through the eTicket website and mobile app, while the remaining 30% will be available at physical booths near the Sher-e-Bangla National Stadium in Mirpur on match days.

Pricing Breakdown and How to Buy

Despite the rocky start, BCB has offered a variety of ticket options for different budgets, ranging from Tk 300 to Tk 3,500. Whether you’re looking to cheer from the gallery or enjoy the match in style from the lounge, there’s something for everyone.

Here’s a quick breakdown of ticket prices:

  • Eastern Gallery: Tk 300
  • Northern Gallery: Tk 400
  • Shaheed Abu Sayed Stand & Club House: Tk 800
  • International Gallery: Tk 1,500
  • Lounge: Tk 3,500
  • Grand Stand: Tk 2,500

Fans can purchase tickets using credit cards or mobile wallets, and each account can book up to four tickets per match. Both digital and printed tickets will be accepted at the gates.

Stay tuned to Brandsynario for the latest news and updates.

Actress Humaira Called 14 People, Got Silence Before Death

By
Maham Hussain
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actress-humaira-called-14-people-got-silence-before-death

Model and actress Humaira Asghar attempted to contact 14 people, including her brother and a popular drama director, before her death, but no one responded. Sources said that she reached out on 7th October, 2024, shortly before her death.

Police found Humaira’s decomposed body on July 8 in her flat on the fourth floor of a residential building in Ittehad Commercial, DHA Phase VI. The post-mortem report said the body was eight to nine months old. This means she most likely died in October. Her mobile records show no calls after that month.

Investigators are examining her death from different angles. They said they will confirm the exact cause after they receive the forensic and chemical examination report. Officers recovered three mobile phones, a tablet, a diary, and some important documents from her apartment.

They checked her mobile records and discovered that Humaira contacted 14 different people on October 7. Among these people was a prominent TV drama director who now lives in Islamabad. Investigators have already contacted him, and they plan to record his formal statement soon.

Police continue to collect evidence and have not ruled out any possibility. They are also looking into why none of the 14 people responded to her calls or messages. Experts are reviewing data from her devices and the documents found in her flat to piece together what happened before her death.

The case has shocked the entertainment industry. One source involved in the investigation said, “The details will only become clear after all forensic reports and statements are complete.” Authorities have not yet confirmed if her death involved foul play or natural causes.

Stay tuned to Brandsynario for latest news and updates

Ian Bishop Labels Shaheen Afridi as ‘Baby Starc’

By
Web Desk
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ian-bishop-labels-shaheen-afridi-as-baby-starc

West Indies legend Ian Bishop made a glowing comparison between Pakistan’s pace sensation Shaheen Shah Afridi and Australia’s Mitchell Starc during commentary in the third Test between Australia and the Caribbean side.

And it wasn’t just a throwaway remark. It was a well-earned compliment wrapped in respect for what Shaheen brings to the game.

A Compliment That Carries Weight

Bishop referred to Shaheen as “Baby Starc” during commentary, highlighting his tendency to attack the stumps with full, swinging deliveries, just like Starc.

The comparison came as Starc was putting on a masterclass of his own, tearing through the West Indies batting line-up with five wickets in just 15 balls. But Bishop was quick to highlight that Shaheen, too, carries that same instinct.

“It’s well known with Mitchell Starc and Shaheen Shah Afridi, at his best, watch and guard your stumps,” Bishop said.

Both left-armers, both tall and fiery, and both love nothing more than aiming for the base of the stumps early in the innings.

Following in Legendary Footsteps

Bishop didn’t stop at just modern-day comparisons. He took the opportunity to name-drop some true bowling greats like Glenn McGrath, Curtly Ambrose, and Courtney Walsh – icons known for their relentless accuracy and discipline.

“McGrath terrorised batters around the world by hitting that perfect length again and again. Ambrose and Walsh did it too,” Bishop reflected. “And now you see Josh Hazlewood following that method.”

But it was what he said next that truly stood out.

“Then there’s Shaheen Afridi, the rising star. I thought he was Baby Starc at his fittest. A different style, but the same intent.”

Shaheen’s Rise is No Coincidence

It’s easy to forget just how far Shaheen Afridi has come. Since making his international debut in 2018, the left-armer has already racked up 345 international wickets, including seven five-wicket hauls across formats.

His standout performances at the 2021 T20 World Cup played a huge role in Pakistan’s campaign, and his efforts earned him the ICC Men’s Cricketer of the Year award.

Stay tuned to Brandsynario for the latest news and updates.

“All Plot Promises Were Fake,” Says Arshad Nadeem

By
Yousuf Yaseen
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arshad-nadeem-reveals-fake-plot-promises-after-olympic-win

Pakistani Olympic gold medalist Arshad Nadeem has said that some of the rewards promised to him after his win at the Paris Olympics 2024 turned out to be fake, especially the land plots.

Speaking to the media in London on Monday, Arshad said, “They showered me with announcements of rewards. If you look at the plots that were promised, they were all fake. But Alhamdulillah, I have received all the other prizes.”

He confirmed that the promised cash rewards, more than PKR 300 million, were given to him.

These included PKR 150 million from Prime Minister Shehbaz Sharif, PKR 100 million and a car from the Punjab government, PKR 50 million from the Sindh government and PKR 5 million from the Khyber Pakhtunkhwa CM.

Private sponsors also promised cars, fuel for life, and even an apartment.

Despite the broken promises, Arshad is staying focused on his goals.

“Right now, I am concentrating fully on myself because the targets ahead are very big,” he said.

He also shared that he continues to train young athletes in Pakistan when possible. “Our youth come to us for training, and Alhamdulillah, we do train them. But I keep my main focus on myself,” he added.

Stay tuned to Brandsynario for latest news and updates

Cricket Returns to the Olympics – Here’s What We Know About LA 2028

By
Web Desk
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cricket-returns-to-the-olympics-what-we-know-about-la-2028

The International Cricket Council (ICC) has confirmed the dates for men’s and women’s T20 tournaments at the Los Angeles (LA) Olympics in 2028, marking a historic return for the sport after more than a century.

A Long-Awaited Comeback

You read that right. The last time cricket featured at the Olympics was way back in 1900, at the Paris Games. That one-off match saw Great Britain beat France to take home gold. Since then, cricket has grown into a global sport, and now, it’s finally back on the Olympic stage.

When and Where?

The T20 cricket tournaments will run from July 12 to July 29, 2028, at the Pomona Fairplex, a venue located around 50 kilometres from downtown Los Angeles.

  • Women’s final: July 20
  • Men’s final: July 29
  • Most matchdays will feature double-headers, with start times at 9:00 AM and 6:30 PM local time.

Each tournament will have six teams, with 90 athletes per gender, allowing nations to field 15-player squads.

The group stage structure is a bit different from what fans are used to. Instead of a round-robin within each group, teams will play two sides from the opposite group, excluding the one that finished in the same corresponding position.

For example:

  • Group A winner plays Group B’s second- and third-placed teams
  • Group B winner does the same for Group A’s second and third

Every match will matter, as all results count toward final standings. The top two teams go head-to-head for the gold, while the third and fourth-placed sides fight for bronze.

Who’s Playing?

That’s still up in the air. The qualification pathway is yet to be finalised, but all eyes will be on the ICC Annual Conference in Singapore, which kicks off on July 17. One thing that’s likely? The ICC T20I team rankings could play a major role in deciding the participants.

There’s also a big question surrounding the USA’s qualification. As hosts, they might get a direct entry, but that hasn’t been confirmed yet. If they do, it could mean one less spot for other top cricketing nations.

Stay tuned to Brandsynario for the latest news and updates.

Fuel Costs Reach New Peaks as Petrol Hits Rs272 Per Litre

By
Maham Hussain
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fuel-costs-reach-new-peaks-as-petrol-hits-rs272-per-litre

On Tuesday, the government increased petroleum product prices by up to Rs11 per litre for the second half of July 2025. This is the second consecutive rise in petrol and diesel prices since the start of the fiscal year on July 1. On June 30, the government raised fuel prices by up to Rs 10 for the first fortnight of July.

According to a Finance Division notification, petrol price went up by Rs5.36, from Rs266.79 to Rs272.15 per litre. High-speed diesel (HSD) rose by Rs11.37, from Rs272.98 to Rs284.35 for July 16-31.

The government said, “The Government has decided to revise the prices of petroleum products for the fortnight starting July 16, based on the recommendations of OGRA & the relevant ministries.”

OGRA based its recommendation on Rs78.02 per litre petroleum levy (PL) on petrol and Rs77.01 on HSD. It also included an Inland Freight Equalisation Margin (IFEM) of Rs8.89 per litre on petrol and Rs6.04 on HSD.

Exchange rate adjustments were Rs3 per litre on petrol and Rs2 on HSD. Diesel, widely used in agriculture and freight transport, impacts goods and services. Petrol powers cars and motorcycles, and substitutes CNG in Punjab, where CNG stations depend on imported LNG.

The hike increases the gap between stagnant household incomes and rising living costs. Analysts warn that the lack of fiscal space or targeted subsidies means consumers will keep bearing the burden.

The government could have cut PL rates to give relief, but chose to maintain revenue targets. Consumers currently pay over Rs 77 per litre in PL. The budget also includes a carbon levy, which adds to fuel costs.

Earlier, on July 1, petrol and HSD prices increased significantly due to global volatility linked to the Iran-Israel war. Petrol rose by Rs8.36 to Rs266.79 and HSD by Rs10.39 to Rs272.98. Pakistan imports about 85% of its fuel needs, while only 15% comes from local crude oil.

Meanwhile, kerosene oil became cheaper by Rs3.10, and light diesel oil fell by Rs1.85. OGRA also announced a reduction in RLNG prices for July due to a small drop in delivered ex-ship prices.

Stay tuned to Brandsynario for latest news and updates

Zindigi and PayFast Collaborate to Enhance Digital Payment Infrastructure in Pakistan

By
Sania Saeed
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Zindagi
This alliance leverages PayFast's robust and secure payment gateway infrastructure alongside Zindigi's dynamic digital banking services

Karachi, Pakistan: July 15, 2025 — In a landmark move set to redefine Pakistan’s digital payment landscape, PayFast, a leading State Bank of Pakistan-licensed fintech, and Zindigi, the fastest growing digital banking initiative by JS Bank, have officially entered into a strategic partnership.

The signing ceremony, held at PayFast’s Head Office in NASTP, Karachi, marks the beginning of a forward-thinking collaboration aimed at delivering cutting-edge white-label payment solutions to a diverse range of businesses across the country.

This alliance leverages PayFast’s robust and secure payment gateway infrastructure alongside Zindigi’s dynamic digital banking services, offering a comprehensive suite of customizable payment solutions. These offerings will enable businesses to seamlessly integrate tailored payment systems, enhancing customer experience, operational efficiency, and brand identity.  Zindigi already boasts one of the largest merchant networks in Pakistan, further amplifying the reach and impact of this integration with a smooth and secure checkout process for users.

Arshad Raza, Chairman PayFast & CEO at Premier Systems stated, “This partnership not only reflects a mutual commitment to digital innovation but also underlines a shared mission to drive inclusive financial growth in Pakistan. By enabling businesses to deliver personalized, secure, and scalable digital payment experiences, PayFast and Zindigi are setting new industry standards.”

Noman Azhar, Co-Founder & Chief Officer Zindigi stated, “Zindigi is focused on redefining digital banking experiences for a generation that expects speed, security, and simplicity. Together with PayFast, we are building an ecosystem where businesses of every size from startups to enterprises can thrive through digital enablement.”

Adnan Ali, CEO PayFast stated, “By combining our secure payment infrastructure with Zindigi’s innovative digital banking platform, we are poised to deliver unparalleled value to businesses and consumers alike.”

This partnership is yet another milestone in Zindigi’s journey to empower Pakistan’s youth and digitally savvy population with modern banking solutions. By embedding PayFast’s gateway, Zindigi reaffirms its commitment to reshaping how individuals and businesses experience payments, making them faster, more accessible, and tailored to local needs.

Zong Drives Pakistan’s Digital Journey Forward with Z SAIS Cloud’s Karachi Launch

By
Sania Saeed
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Zong
Zong Drives Pakistan’s Digital Journey Forward with Z SAIS Cloud’s Karachi Launch

Karachi, July 15, 2025 – Zong, Pakistan’s leading technology innovation company, hosted a dynamic and immersive event for Z SAIS Cloud, a locally-hosted, business-ready, enterprise-grade platform designed to accelerate Pakistan’s transition to a truly digital economy in Karachi, bringing together over 150 industry leaders, senior executives, and technology professionals. The event highlighted how locally hosted cloud infrastructure can accelerate business transformation, strengthen digital sovereignty, and drive Pakistan’s emergence as a cloud-first economy.

The evening was marked by discussions on technology disruption for increased efficiency of businesses, real-world customer insights for effective decision making, and live demonstrations of Zong’s cloud solutions. A standout moment of the event was the signing of nine new strategic partnerships with leading enterprises including Yango, Keenu, AGP Limited, and Kababjees, a clear testament to the trust Z SAIS Cloud is building across industries. The event also featured keynote speeches from prominent thought leaders, including Nadeem Hussain, one of Asia’s most respected social impact entrepreneurs, and Humayun Bashir country advisor, a seasoned corporate leader and strategist with over 40 years of experience, currently serving as and Country Advisor for Dun & Bradstreet, both of whom emphasized the critical role of locally-hosted cloud infrastructure in driving sustainable digital transformation within Pakistan.

A live demonstration brought the platform’s features to life, highlighting its one-window service activation, low-latency performance, and robust security framework. Attendees were also given an exclusive virtual tour of Zong’s state-of-the-art data center, reinforcing the reliability and scalability of its cloud infrastructure.

Speaking at the occasion, Mr. Farooq Raza Khan, Head of Business Solutions at Zong, stated, “This is a pivotal milestone in Pakistan’s digital evolution. As the country embraces cloud-first strategies, Z SAIS Cloud offers the secure, scalable, and future-ready infrastructure needed to power this transformation. By equipping businesses with the tools to compete globally and deliver smarter services locally, Zong is proud to play its part as a promoter of Digital Pakistan.”

The event concluded with an engaging networking session. With this landmark event, Zong has reinforced its leadership in Pakistan’s digital landscape, turning this into a shared celebration of innovation, collaboration, and national progress.

Unlocking Global Growth: How Payoneer Empowers Pakistan’s SMBs to Thrive in Digital Trade

By
Sania Saeed
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Payoneer
Payoneer also invests in the Pakistani market through community-building initiatives, expert, sessions and events like the XBorder.

With over 30 years of experience in digital payments, Nagesh Devata, Senior Vice President at Payoneer for the Asia-Pacific region, shares insights into supporting small and medium-sized businesses (SMBs) in Pakistan and beyond. Pakistan’s SMB sector, comprising around 5 million firms, contributes 40% to GDP and 25% to exports, with a rapidly growing digital economy fueled by a young, tech-savvy population and strong English proficiency.

As global trade evolves, SMBs face challenges with traditional banking systems, high fees, complex documentation, and limited transparency, hindering efficient cross-border payments. Payoneer addresses these barriers by offering a business-grade, multi-currency financial platform accessible to SMBs, entrepreneurs, gig workers, and e-commerce sellers. The platform enables users to receive payments in multiple major currencies and in over 190 countries, making them “local” to their clients worldwide while supporting easy withdrawals to local banks with competitive fees.

Payoneer’s strength lies in simplifying the complexities of global payments, regulatory compliance, and fraud risk management with advanced technologies and strong local presence in 35 countries, supporting over 20 languages. As of March 2025, nearly 2 million active users trust Payoneer with $6.6 billion in funds, processing $80.1 billion in transaction volume in 2024. The Asia-Pacific region saw a 31% revenue increase, reflecting strong growth driven by digital entrepreneurs and exporters.

Key trends shaping digital payments include the demand for multi-currency solutions, increased focus on compliance and security, and integrated platforms that streamline cash flow management. Payoneer’s proprietary KYC and risk management infrastructure leverages machine learning to secure transactions across 7,000 trade corridors worldwide.

For Pakistani SMBs, Payoneer offers compelling benefits: virtual accounts in multiple currencies, simplified invoicing and payment collection globally via services like “Request a Payment,” transparent dashboards, and strong local support in Urdu and English. These features enable businesses, from freelancers to e-commerce exporters, to expand internationally without administrative hurdles.

Payoneer also invests in the Pakistani market through community-building initiatives, expert sessions, and events like the XBorder Excellence Awards, Game Connects, fostering networking and knowledge sharing among exporters and digital entrepreneurs.

Looking ahead, Payoneer embraces innovations such as artificial intelligence to enhance service accuracy, fraud detection, and customer experience. Devata emphasizes trust as the cornerstone of fintech success, especially in cross-border finance.

His advice for Pakistani SMBs aiming for global expansion is to deeply understand target markets while leveraging digital payment platforms like Payoneer that remove traditional barriers, enabling businesses to grow internationally with confidence and agility.

This commitment to empowering SMBs through technology and localized support positions Payoneer as a key enabler of Pakistan’s integration into the global digital economy.

Cbd Nsit Declared Stza Development Zone

By
Sania Saeed
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CBD
The declaration by STZA marks a pivotal step in transforming Punjab into a nucleus for technological advancement

Lahore: Tuesday, July 15, 2025.In a landmark achievement that underscores Pakistan’s growing prominence in the global technology landscape, the Silicon Block of CBD NSIT City developed by the Punjab Central Business District Development Authority (PCBDDA), also known as Central Business District Punjab (CBD Punjab), has officially been declared a Development Zone by the Special Technology Zones Authority (STZA).

The Silicon Block is strategically planned to serve as a dedicated ecosystem for cutting-edge innovation. The declaration by STZA marks a pivotal step in transforming Punjab into a nucleus for technological advancement, attracting both local and international enterprises specializing in Artificial Intelligence, Internet of Things (IoT) Blockchain, software development and research and development (R&D) facilities.

Commenting on this milestone, CEO CBD Punjab, Imran Amin, stated, “The designation of our Silicon Block as an STZA-approved Development Zone reinforces our commitment to driving economic progress through technology. It opens the doors to global collaboration, investment, and the creation of high-value jobs in Punjab. Our vision is to create an environment where innovation flourishes, ideas transform into scalable solutions, and Pakistan stands tall on the global tech map.”

The STZA recognition not only brings significant national prestige but also unlocks a comprehensive suite of incentives aimed at fostering business growth. Investors and enterprises setting up within the Silicon Block will benefit from streamlined regulatory support, tax exemptions, and access to state-of-the-art digital infrastructure a critical factor in nurturing startups and established tech giants alike.

Designed to keep pace with rapid advancements in the global tech industry, the Silicon Block offers a master-planned environment tailored to the needs of modern enterprises. From flexible office spaces and collaborative work zones to smart urban amenities, the project aims to set new standards in urban planning and tech-focused development.

This milestone is yet another testament to CBD Punjab’s dedication to pioneering transformative projects that contribute to economic diversification and national development. The Silicon Block, as part of Pakistan’s first and largest IT city NSIT City is envisioned to create thousands of direct and indirect employment opportunities, attract significant foreign investment and serve as an incubator for groundbreaking ideas and disruptive technologies.

With the official STZA approval now in place, CBD Punjab is actively inviting technology leaders, venture capitalists and innovative startups to explore the unmatched potential of the Silicon Block. By doing so, it reaffirms its commitment to shaping a digital, prosperous and future-driven Pakistan turning vision into reality, one development at a time.

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