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#DefenceDay 2019 Deals & Sales Do Not Want to Miss Out!

By
Muna Moini
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Defence Day Sale

One of the most memorable dates in the history of Pakistan is 6th September 2019 or Defense Day.

On this day, citizens and the government commemorate the sacrifices made by Pakistani soldiers in defending its borders.

For all those looking for an opportunity to relax and unwind right before the long weekend, this is your time to avail amazing deals and sales on food, clothing and much more.

There are also some special deals for those in the forces and their families to pay gratitude for their courage strength and service.

Have a look at all the Defence Day 2019 deals and sales you must not miss:

1. Habitt

Habitt offers 20% discount for all the armed forces and their families. Available on all furniture & home accessories from 1st September till 15th September.

Sale Alert..!20% discount for all the armed forces and their families to mark Defense Day 2019. Available on all…

Posted by Habitt on Saturday, August 31, 2019

#DefenceAndMartyrsDay 2019: A Son’s Tribute to His Father

2. Pakistan International Airlines (PIA)

Book your flights right away and enjoy an amazing 10% discount. The offer is valid from 6th till 9th September only.

Avail a 10% discount this Defence Day. Book now at http://www.piac.com.pk/#PIA #PIADiscountDeals

Posted by Pakistan International Airlines on Wednesday, September 4, 2019

 

3. Gul Ahmed

In order to celebrate Defence Day, Gul Ahmed offers a flat 30% off at IDEAS on Unstitched, Ready-to-Wear, Home & Accessories from 5th to 8th September in stores and online.

Ideas are worth defending – Flat 30% OFF

IDEAS ARE WORTH DEFENDINGFirst time ever FLAT 30% off at IDEAS on Unstitched, Ready-to-Wear, Home & Accessories from 5th to 8th September in stores and online at gulahmedshop.com#ideas #ideashome #IdeasAreWorthDefending #Sale

Posted by Gul Ahmed Ideas on Wednesday, September 4, 2019

4. Lamosh

Visit Lamosh on the 6th of September and avail 40% off on burgers, and celebrate Defence Day with enthusiasm.

On this auspicious occasion, when we celebrate our magnificent defense against the enemies in 1965, let us take this…

Posted by LAMOSH on Wednesday, September 4, 2019

5. Mi Pakistan

Avail up to 65% off this time on mobile phones, fitness gears and more. Mi Pakistan fans are totally in for a treat this Defence Day!

Yes that's right! Up to 65% off this time on mobile phones, fitness gears and more. Are you excited? #DefenceDaySale #XiaomiPakistan

Posted by Xiaomi Pakistan on Wednesday, September 4, 2019

6. Oaks

Celebrating Defence Day with Oaks and enjoy up to 35% OFF. Sale starts from 6th September in-stores and online.

Oaks Celebrating Defence Day with up to 35% OFF.Sale starting from 6th September in-stores and online www.oaks.pk…

Posted by Oaks on Thursday, September 5, 2019

Which deals are you availing?

Stay tuned to Brandsynario for more news and updates.

#DefenceDay2019: Iconic 1965 War Pictures

World’s First Space Hotel to Open by 2025, Will Accommodate 400 People!

By
Anusha Sachwani
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worlds first space hotel
Credits: Gateway Foudnation

The Express Foundation has shared a design concept for the world’s first space hotel.

The design has been made in a particular way so that the hotel will be able to accommodate 400 guests at a time.

Furthermore, the design includes a low gravity basketball court along with the trampolining and rock climbing.

Called the ‘Von Braun Rotating Space Station’, the project has been in the pipeline for a while now. However, the completion of the project is expected to be completed by 2025.

While giving an interview to Deezen, the architect behind the Von Braun Rotating Space Station, Tim Alatorre has said that the project will be more luxurious than a cruise ship.

There will also be many of the things you see on cruise ships: restaurants, bars, musical concerts, movie screenings, and educational seminars. -Alatorre Said.

Furthermore, the station will provide all facilities guests can expect to receive at normal hotels on Earth. Including, water to drink and shower and also a kitchen to make food. The drinkable water will be from Earth and the non-potable water for shower and toilet will be recycled on the station.

The company has planned on accommodating up to 100 guests every week. The aim is to expand to accommodate 500 guests by 2030.

https://youtu.be/vTNP01Sg-Ss

What do you think about the world’s first space hotel?

Stay tuned to Brandsynario for more news and updates.

Meesha Shafi is Applauding this Artist’s Work for All the Right Reasons!

By
Anusha Sachwani
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Meesha Shafi

Meesha Shafi has an eye for talent, after all, she is a successful artist herself.

Shafi made her film debut with a supporting role in the 2013 Mira Nair’s film The Reluctant Fundamentalist.

She recently reshared a tweet on her Twitter profile with the caption ‘these are adorable’.

Meesha had retweeted a tweet of Pakistani artist Umair Najeeb Khan who has promised to do 20 giveaways!

Umair is a 25-year old artist from Karachi who designs, illustrates and animates all kinds of artwork.

His work has also been praised by filmmaker, video producer, musician, and animator Zeeshan Parwez.

He has recently done an animated music video called Jhoomta Raha which is first of its kind in Pakistan for a local musician Assad Hasanain and has illustrated artwork for children’s books.

Some of Umair’s well-known and notable works include designs for commercial feature films Chupan Chupai, Pinky Memsaab, Kataksha, and Ready Steady NO!

Umair wishes to bring change in how we brand and design in Pakistan with fresh content.

His latest project on beverage packaging comes with the same aim, a combination of cultural art, diversity, and a fresh approach for brands.

Umair wishes to represent and to celebrate all that Pakistan and its diverse set of people have to offer through his artwork. He wants to design for Pakistan and not just for Pakistanis in particular.

He has done work for corporate and food brands as well.

Umair is one of the many artists who have shown how much talent exists in Pakistan. Artists like him want to bring a new wave of ideas and concepts to the world of advertising.

We hope that they find the platform they need to surplus and become a part of the advertising universe.

Stay tuned to Brandsynario for more news and updates.

Laraib Atta Makes Pakistan Proud With Nomination In VES Awards

Pakistani Engineers Created a Robotic Arm That is Controlled by the Brain!

By
Anusha Sachwani
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pakistani engineer robotic arm
Credits: Dawn News

Pakistani engineers Mohammad Awais and Anas Nazir have developed a robotic arm which can be controlled fully by the brain.

For some time now, engineers, computer scientists, biomedical engineers and many more have been working on introducing affordable prosthetic limbs for individuals to afford without having to burn a hole in their pockets.

The two boys who had made this arm as a part of their university project have told Dawn News:

“Bioniks was aimed at making a name for ourselves in the world of bio-robotics. Now we are working on bionic-based lower limbs and exoskeletons.”

They further shared:

“We place sensors at locations in the body where the brain sends electric currents or signals to fingers, commanding them to move.”

https://youtu.be/nWz8E9rlE4Q

Stay tuned to Brandsynario for more news and updates.

The Historic Metropole Hotel of Karachi to Perish Soon – Here’s Why!

By
Hera Mannan
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The global warming situation is too real and too scary, and one of the ways to conquer it is to plant more and more trees.

Building more parks in the city is a good way of growing more trees; Urban Forests have been working on a similar idea.

In a ‘high-level’ meeting held two days ago at CM House, Karachi, it was instructed by CM Sindh Murad Ali Shah that a public park will be built on the land of Metropole Hotel.

Located at the main Metropole Road near Sharah e Faisal and Saddar, it is one of Karachi’s biggest most popular hotels.

Taking note of the traffic situation in the said area, CM also mentioned that he has plans of acquiring a portion of the land at the left turning of the road from Metropole towards Clifton to widen it. This way the flow of traffic can get smoother.

“No commercial or high-rise buildings [should] be constructed at the site of Hotel Metropole as it would further aggravate the traffic congestion,”

Built in the late 1950s in the very hub of Karachi, Metropole Hotel has played a huge role in Karachi’s socio-political scene. From a gathering place for journalists and members of the civil society, to a regular staying place for foreign visitors, the hotel has been and seen all kinds of people and days.

This idea of constructing a part on the plot of Metropole is not new, in case you’re wondering. In June last year, the provincial government was advised by a two-member bench of the Supreme Court to purchase the land of Hotel Metropole and construct a park.

Do you think this is a good idea?

Let us know in the comments. Stay tuned to Brandsynario for more news and updates.

 

Most Forward-Looking Countries 2019: Pakistan Ranks #78 Out of 80

By
Anusha Sachwani
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Credits: AlJazeera

According to the latest reports by US News, a survey was conducted for the ‘Most Forward-Looking Countries’ 2019.

The rankings for this survey are based on global perceptions and on the highest scores among nearly 6,000 business decision-makers in a compilation of five equally weighted country attributes; bureaucratic, dynamic, entrepreneurial, innovative and technological expertise.

The top 5 countries on this list are:

  1. Japan
  2. Singapore
  3. US
  4. South Korea
  5. China

Pakistan Ranks #78 out of 80

Pakistan

The Islamic Republic of Pakistan has ranked #78 out of 80 according to the report. Pakistan currently has a GDP of $305.0 billion and a population of 197.0 million and GDP per Capita of $5,378.

The two countries behind Pakistan are Ukraine at #79 and Iran at #80.

Find the full report here.

Stay tuned to Brandsynario for more news and updates.

Travel to Europe under Rs 2.5 Lac

#DefenceAndMartyrsDay 2019: A Son’s Tribute to His Father

By
Web Desk
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airforce hero

More often than not, when one thinks of the armed forces, one conjures up images of men in uniforms, relentless structure and rigid discipline, machine-like automation training geared singularly towards battle, violence and bloodshed for an ideology far greater than themselves and the people around them. This higher cause is of course, the defense of our country.

The Pakistan Air Force is one of those institutions. And as I have learned recently, there is certainly another side to them.

My father, Flt. Lt. Syed Safi Mustafa was a PAF fighter. He is a shaheed awarded the Sitar-e-Jura’t for his sacrifice to the nation in the 1971 war. I was 2 months old at the time and my mother a mere 20-year-old widow. Without a body delivered to us for closure, she took strength from the intense, sudden, tragic loss and the confusion of unanswered questions; she took to her responsibility of raising me single handedly.

A staunch believer in education being the most powerful resource one could ever need, my father I am told, would have wanted the best education for me. And so it was provided along with the best of everything life had to offer that she could afford from a simple but full-time day job. A job that took time away from her to spend with me but the time that was then filled by my grandmother and aunt.

The only son of a highly decorated war hero, raised by 3 mothers as a civilian, I was a very special child.

PAF

PAF
Ground Liaison Officer’s (GLO’s) Course conducted for the army likely at Masroor (then Mauripur). Center seated is then Wing Commender S. Mukhtar Ali.

 

PAF
Craig AF Base for a year on T-37 & T-33. (Class 1964/65). With American instructor and students

In 1978, when I was 7, I flew to Islamabad to personally receive my father’s gallantry award on a cold winter’s morning in my white sherwani, accompanied by my mother, it did not make much sense to me.

PAF_10

Last week, 44 years later I was back in Islamabad at the AHQ, on invitation of the present PAF Chief of the Air Staff, Air Chief Marshal Sohail Aman to attend the 50-year celebration of our victory in the 1965 war.

It was an event created to bring the families together from the 1965 and 1971 wars to commemorate and share the stories of what these men were like as fathers, husbands, sons, brothers and friends when not in their uniform protecting the values of this young nation.

These men were some of the best soldiers in the world. They were great humans too, I learnt. My father was not unique in that sense.

He was a member of an elite group of outstanding individuals who silently mentored others around them at the time on the ground, in the air, and have continued to impact lives of PAF officers till today. That legacy was generously shared with all the families by the PAF through the Golden Jubilee event.

An auditorium filled with moist eyes and emotional energy beyond structure and protocol.

PAF_2
With my mother, Shabina Mustafa attending the 50 years celebration of our victory in the 1965 war.

PAF_4

From the moment my personalized invitation arrived, the first request in 44 years to attend any PAF event, to the follow-up phone calls, the organization of transportation logistics “air movement’’ as they are called, to the escorted, almost hand-held care from my doorstep to Islamabad everything was taken care of.

We were welcomed into PAF officer’s home like an extended family for the duration of our stay, looked after at every step as if we were the heroes ourselves. We were the survivors but the protocol of respect that we were provided with, I certainly was not used to.

After the initial excitement of the VIP service, as the hours passed I realized it was all being done as a tribute, to share with us and express their respect and gratitude, for the sacrifice our families had made through the shuhada.

I was suddenly very aware of a sensitive, warm, caring, human side of the armed forces. Not once did the PAF style of perfectly timed, elegantly rolled out protocol ever fall short of any disciplined expectation but the beauty was in the simultaneous exposure of an equally deep humanity.

This was not a side I was expecting to be met with and engage with on the trip. There was also a sense of an apology for not having kept the extended families of the shuhada together over the last few decades. I met people, men mostly, from different generations who either knew my father from his early days at the Sargodha base, from the academy in the US, as a friend, a peer, a colleague, a fellow fighter pilot ready to lay his life on the line for the nation or had just heard of him, seen his photos at the Faisal base museum or in other bases across the country.

As each one of them told me about my father there was not a dry eye – powerful, profound, difficult moments for me to navigate through. Without a doubt, My father is a legend for many, not just me – A man to look up to as I have done all my life.

PAF
My father, Flt. Lt. Syed Safi Mustafa

I cannot thank the present PAF leadership enough for this magical homecoming of sorts. Effortlessly they connected a poignant past, in the chaotic present with the promise of a great future, together. This event of being brought back into the fold has been a touching, moving, heart-warming and most of all very humbling experience for me – one that I am still absorbing.

Pakistan needs to honor its armed forces a lot more than it does. Needless to say, I have been inspired to give back to the PAF, an institution to be proud of, in some small way and continue to keep my father’s memory alive.

Contributed By: Zain Mustafa

About the Author:

Zain Mustafa is the founder and creative force behind ZAIN MUSTAFA Architecture & Interior Design firm based in Karachi..He is also the founder of the alternative design education initiative CUBE started in Karachi in 2012. With a keen interest in the revival of a diminishing culture through conservation, documentation and publication of materials related he is working on his first book on the Talpurs Architectural history.

He was also selected to moderate a panel discussion at the Harvard Arab Alumni Conference in Amman 2008, participated in The Board of Architectural Education conference as a panellist in Islamabad in 2014 and more recently moderated the International Women Leaders Summit, in Karachi for New World Concepts.

 

PTA Blocks Over 9,00,000 Websites for Hosting Pornographic Content!

By
Anusha Sachwani
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Pakistan Telecommunication Authority

September 6th, 2019:

PTA is at it again! More than 900,000 websites have now been blocked by Pakistan Telecommunication Authority for hosting anti-state, anti-judiciary, and blasphemous, and pornographic content.

Here’s what the official figures say:

  • over 11,000 web pages contained anti-state contents
  • more than 50,000 websites hosted anti-judiciary
  • about 50,000 web-pages were found peddling blasphemous content
  • the number of pornographic sites blocked is well over 830,000

 

June 5, 2018: Over the past year, 46,200 websites were under scrutiny after which 6,149 sites have been banned by the Pakistan Telecommunication Authority (PTA).

The recommendation to block these websites were given by the Inter-faith Harmony’s Web Evaluation Cell (WEC) and Ministry of Religious Affairs.

Bahria College Controversy: All You Need to Know

The recommendation to block these websites were given by the Inter-faith Harmony’s Web Evaluation Cell (WEC) and Ministry of Religious Affair.

After evaluating a total of 46,200 websites, 15,481 domains were sent to the PTA for further evaluation out of which, PTA blocked 6149 websites.

An awareness program had been launched previously by the PTA and Higher Education Commission (HEC) to filter inappropriate content at all the educational institutions. According to Attorney General (AAG) Nayyar Rizvi, a total of 9,846 proxies have been installed at educational institutes already.

A few months back, PTA had submitted a report in the Supreme Court which stated that a total of 0.4 million websites containing obscene content have been blocked in Pakistan.

The report further added that blocking content online in real time is impossible to vet. However the use of proxies can cut down such content by a considerable margin.

The Web Evaluation Cell (WEC) has been established for the purpose of monitoring and reporting any content that promotes objectionable material or sectarianism.

What is your say on the action taken by PTA?

Stay tuned to Brandsynario for more news and updates.

This Karachi University is Allowing Students to Give Exams During Eitakaf

 

#DefenceDay2019: Iconic 1965 War Pictures

By
Khizer Bin Saad
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1965 war

Since Pakistan Defence Day is here, let’s revive the published snapshots from 1965 War to commemorate Pakistan’s win.

The treasure trove reveals some glorious pictures from history.

Pictures reveal captured Indian posts, tanks, jeeps, artillery, ammunition, and soldiers while simultaneously glorifying courage and valor or Pakistani soldiers.

Take a look at some of the most iconic images from 1965 war:

1965 War Explained Through Rare Newspaper Clippings & Images

Stay tuned to Brandsynario for more updates.

New Nokia Phones Introduce Class-Defining Experiences Across Segments

By
Press Release
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Nokia

HMD Global, the home of Nokia phones, today announced five new Nokia phones. Two new smartphones: the Nokia 7.2, a class-defining smartphone with a powerful 48MP triple camera featuring ZEISS Optics, and the Nokia 6.2, where the breath-taking PureDisplay meets an advanced triple camera setup powered by AI experiences, all in one accessible smartphone.

The company also expanded its feature phone portfolio to address new network and market categories. The Nokia 800 Tough is the first rugged Nokia phone from HMD Global, representing a new hallmark in Nokia phone durability and battery life that comes perfectly paired with essential modern tech like The Google Assistant, WhatsApp, 4G and more.

The Nokia 2720 Flip is compact and tactile but transformed in usability thanks to the integrated AI technology. This makes it an ideal phone for consumers with accessibility needs or looking for a digital detox. Lastly, the Nokia 110 is all about entertainment in an extremely affordable package.

Heralding the next phase for Nokia phones

HMD Global also shared its vision for the Nokia phones of the future. Continuing with the belief that technology and innovation must move people forward – and not be limited to certain price points – the company has identified key strategic investment areas for the future.

These investments will be aimed to drive even deeper differentiation for Nokia phones in the areas of imaging, security as well as design and materials innovation. Bringing the benefits of new network technology to a wider audience, HMD Global also announced its commitment to deliver an affordable yet premium-grade 5G experience in 2020.

Florian Seiche, CEO, HMD Global said: “We are now paving the way for the next phase for Nokia phones and have identified strategic investment areas for driving a high-quality Nokia smartphone experience for our fans, specifically focusing on bringing innovation in the area of 5G, security, imaging and design.”

“We are very proud of our laser-sharp focus on security across all our phones, making us the only European brand in our category with a strong emphasis on trust, security and a pure Android experience. With amazing achievements like being the only brand to have our entire portfolio running the latest version of Android, we have brought the latest Android features across all price segments. We are the only brand that consistently delivers monthly security updates, making good on our promise to keep your phone secure.” added Seiche.

Two new Android™ smartphones elevate the mid-segment portfolio for Nokia phones

In a strong renewal of the mid-segment, HMD Global today announced two new Nokia smartphones – the Nokia 7.2 and the Nokia 6.2 – both delivering segment-leading experiences to fans in both display and imaging. In addition, both the Nokia 7.2 and Nokia 6.2 take a leap forward in craftsmanship and materials exploration bringing premium Nordic designs to the mid-segment.

Juho Sarvikas, Chief Product Officer, HMD Global said: “Our mid-range portfolio has always been acknowledged for exceeding fan’s expectations. Both the Nokia 7.2 and Nokia 6.2 carry forward the same philosophy of delivering premium experiences at an exceptional value. From the powerful 48MP triple camera imaging featuring ZEISS Optics on the Nokia 7.2, to the best-in-class PureDisplay on smartphones the Nokia 7.2 and Nokia 6.2 bring the best experiences to our fans.

“Both smartphones come with a signature two-day battery life and feature a unique design achieved with high-tech materials that’s true to our Nordic heritage. In addition, the Nokia 7.2 and Nokia 6.2 are Android 10-ready and will deliver on an OS experience that just keeps getting better.”

Nokia 7.2 – elevating the mid-segment

The Nokia 7.2 features a powerful 48MP triple camera with Quad Pixel technology and ZEISS Optics. Premiering many exclusive imaging experiences, the new Nokia 7.2 delivers on Nokia phones’ legacy of bringing unique imaging technologies and features.

In an industry first integration of DSLR level pro-bokeh styles into a smartphone, the Nokia 7.2 comes with unique ZEISS bokeh styles available in portrait mode to give you stunning shots and exceptional image quality any time of the day.

These bokeh styles recreate the way legendary ZEISS lenses produce high visual impact and signature blur. Giving fans the creative freedom, the Nokia 7.2 also allows for both foreground and background blur to mimic the natural optical bokeh.

The Nokia 7.2 also brings advanced low-light imaging with night mode by using AI low light image fusion technology in combination with the highly sensitive 48MP main camera.

Building on the strengths of its predecessor, the Nokia 7.2 combines a two-day battery life, stunning PureDisplay technology, and always-on HDR, with timeless Nordic design to redefine what fans should expect from this smartphone segment.

Nokia 6.2 – breathtaking display and advanced triple camera

The first series 6 Nokia smartphone to premiere a triple camera and PureDisplay technology, the Nokia 6.2 offers fans breath-taking visual experiences and advanced imaging in an accessible package. The Nokia 6.2 brings always-on HDR to a new smartphone segment, featuring PureDisplay technology powered by a dedicated visual processor that delivers up to one billion shades of colour.

With a combination of AI-features and a powerful triple sensor camera, the Nokia 6.2 lets fans take detailed photos, bokeh portraits and stunning wide-angle shots that capture more. And with its signature two-day battery life, fans will be able to do more of what they like without any battery anxiety.

The Nokia 6.2 stays true to its Nordic heritage, joining timeless craftsmanship and cutting-edge materials to deliver a unique and seamless finish.

Expanding feature phone segment to address specific user needs

Juho Sarvikas, Chief Product Officer, HMD Global said: “As leaders of the feature phone segment, we continue to bring innovations in design, form-factor, and functionality to ensure we meet the diverse needs of our fans. Our new Nokia feature phones expand our portfolio to reach completely new audiences, delivering access to the latest features and networks in a reliable, familiar Nokia phone package.

“Today we are proud to introduce the most rugged Nokia phone yet with the Nokia 800 Tough. It’s the ideal phone for the outdoors adventurer or those in demanding worksites. The Nokia 2720 Flip expands our Originals family and perfectly balances the digital detox and accessibility needs of our fans. Bringing connectivity to first-time feature phone users, the Nokia 110 comes packed with entertainment on the go.”

Nokia 800 Tough – setting a new hallmark in durability and battery life

Joining the market-leading feature phone portfolio, the Nokia 800 Tough is the first rugged Nokia phone from HMD Global, bringing a new level of durability to fans across the world.

Not only is the Nokia 800 Tough water and dustproof, but it is also protected against drops and has been designed to withstand extreme temperatures, making it an ideal companion for demanding worksites or adventurous travels.

It also brings the latest features fans would expect in a modern phone, packing in The Google Assistant, popular apps like WhatsApp and Facebook, 4G connectivity and more.

With the Nokia 800 Tough, HMD Global is expanding its offering to reach new segments like B2B and enterprise customers, where durable handsets are required, as well as individuals who want a reliable phone for their outdoor adventures.

Nokia 2720 Flip – Reimagined with 4G

The Nokia 2720 Flip is a classic flip phone reimagined for today’s user – compact and tactile but transformed in usability thanks to the integrated AI technology. The Nokia 2720 Flip features a familiar flip-phone design, combining simplicity and reliability in a durable device.

Bringing modern features to fans, the Nokia 2720 Flip comes with WhatsApp and Facebook to make sure you’re connected to what matters. And with the Google Assistant just a button-push away, fans can get more done with just their voice. In case the unexpected happens, the Nokia 2720 Flip comes with an emergency button as well as an ICE (In Case of Emergency) information menu – a perfect phone for the ones you love.

The Nokia 2720 Flip is not only an ideal companion for when you are looking for a digital detox, but it can be the perfect phone for keeping your loved ones with accessibility needs connected.

Nokia 110 – entertainment in your pocket

A brand-new addition to our feature phone range, the Nokia 110 comes with everything you need to be entertained on the go; an MP3 player for your music collection, built-in camera, and an FM radio.

The Nokia 110 also comes with your favorite games, like the classic Snake, and a battery that lets you talk from sunrise to sunset on a single charge. The Nokia 110 builds on the successful Nokia 105 formula by adding a camera, music, and games to deliver more entertainment at a very similar price point.

True Wireless Nokia Power Earbuds

Building on the success of the award-winning Nokia True Wireless Earbuds, HMD Global introduces the True Wireless Nokia Power Earbuds, the latest member to the True Wireless Earbuds family.

The new wireless earbuds are built to last longer when combined with the portable charging case, being able to be recharged up to 30 times for up to a spectacular 150 hours of playback in total.

The True Wireless Nokia Power Earbuds deliver high-quality audio thanks to their 6mm Graphene drivers. They are also waterproof for up to 30 minutes at 1-meter depth, coming with an IPX7 rating.

You can pair them to your Nokia smartphone effortlessly thanks to their universal Bluetooth® 5.0 compatibility. And, to help you get more done with just your voice, the Nokia Power Earbuds come with The Google Assistant at just one touch, making them a versatile and ideal daily companion.

Availability and pricing:

  • The Nokia 7.2 comes in Cyan Green, Charcoal and Ice, in 4GB/64GB and 6GB/64GB memory variants, priced at 299/349 Euros respectively, available from the end of September.
  • The Nokia 6.2 comes in Ceramic Black and Ice, in 3GB/32GB and 4GB/64GB memory variants, priced at 199/249 Euros respectively, available from October.
  • The Nokia 800 Tough comes in Black Steel and Desert Sand and will be available early October, priced at 109 Euros.
  • The Nokia 2720 Flip comes in Ocean Blue, Black, and Pink, and will be available in September, priced at 89 Euros.
  • The Nokia 110 will be available in Ocean Blue, Black and Pink starting mid-September and will retail at $20 globally.
  • The Nokia Power Earbuds will become in Charcoal Black and Light Grey and will be available from October, retailing at 79 Euros.

Veteran Actor Abid Ali Passes Away

By
Anusha Sachwani
-
Abid Ali

Update: It is a sad day for the world of entertainment and Abid Ali fans. It is now official that veteran actor and father of Iman Ali and Rahma Ali is no longer with us.

Senior actor Abid Ali’s funeral will ve held today after Asar prayers at MASJID E AASHIQ, Bahria Town, Karachi.

Earlier, there was a wave of dake news claiming his passing which took over social media and mainstream media.

However, the new has now been confirmed.

Brandsynario gives its condolences to the family.

On Monday, Rahma Ali and Iman Ali took to their social media accounts and revealed that their father and veteran actor Abid Ali has been hospitalized.

However, hoax news about his passing took over social media and mainstream news channels last night about his passing.

Abid Ali’s daughter Rahma clarified that her father is alive and the news is not true. Abid Ali’s sister also shared a voice note in which she has pleaded for strict action to be taken against those who have spread this false news.

“This is wrong. They should be ashamed of themselves, they should be punished for it. Abid Ali, Allah Taala zindagi de, he is alive!”

abid ali

abid ali

Abid Ali’s sister Rabia shared a very heart-felt voice message about the hoax and how it has caused her family and his family immense pain.

While sharing the news with her fans and followers, the Coke Studio crooner Rahma Ali wrote:

Papa has been extremely unwell for the past two months.

She added:

Got treatments done, tried almost every available medication, tasbeehs, and Surah e, Rehman, too but now all the doctors have given us their final verdict. Basically they’ve told us there is nothing they can do to save him.

She continued by saying:

Par Allah se barri koi taaqat nahi hai. (There’s no bigger power than the Almighty). Humare sath agar ap logon ki duaa bhi mil jaayen tou shayad Allah sun he lain kisi ki (If you pray with us for him then maybe Allah may listen to someone).

abid ali

Soon after, the famous actress Iman Ali also took to her Instagram account and wrote:

Please pray for papa’s health.

View this post on Instagram

Pls pray for papa's health

A post shared by Iman Ali (@imanalyofficial) on

The legendary actor Abid Ali has also worked in a number of dramas including Waris, Pyaas, Mehendi, Diyar-e-Dil, Daldal, Moorat, Rukhsati, Baitiyaan, Bad Gumaan, Gushtakh Ishq, Naagin and others.

What are your thoughts about the story? Let us know in the comments section below.

For more updates and details, stay tuned to Brandsynario.

 

Fans Slam Twitter User for Comparing Mahira Khan with a Mentally Challenged Child!

By
Hera Mannan
-

There is no doubt about the fact that Mahira Khan rules most of the hearts in Pakistan, be it her naturally beautiful smile, her soothing voice, or her commendable acting skills.

However, there will always be haters and haters will always hate.

Last time, senior Pakistani actor Firdous Jamal came under some serious spotlight for his demeaning comments on Mahira on a morning show hosted by Faysal Qureshi.

#supportfirdousjamal Takes Over Social Media After Hum TV Head Bans Veteran Actor

While there were people who agreed with Jamal Sahab, many celebrities and fans showed great support towards Mahira Khan. However, the wrath of this Superstar’s  fans is pointing towards a Twitter user this time.

Read this tweet and you’ll know why:

In a developing society where mental health awareness is increasing slowly and gradually, you can’t really get away with such hideous comparisons.

Take a look at how people stood up for Mahira Khan and reprimanded the original poster for making such a ridiculous, insensitive analogy:

Many were also of the opinion that there is absolutely nothing wrong with getting excited over the beauty of nature.

What are your thoughts on the story?

Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Minal Khan Spills the Beans about One Habit of Fans She Hates the Most

By
Hira Ahmed
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Last seen in her super hit drama ‘Hasad’, Minal Khan has been popular for her amazing acting skills in dramas such as Qudoosi Sahab Ki Bewa, Adhoori Aurat, Mere Meherbaan, Gila Kiss Se Karain, Joru Ka Ghulam, Hum Sab Ajeeb Say Hain, Sun Yaara and Dil Nawaz.

There is no doubt that the starlet has left everyone awestruck with her looks and charm.

Recently, the actress appeared in an interview with Samina Peerzada’s web show here she revealed some little secrets about her personal life.

When asked what she dislikes most about her fans, she said that it really annoys her sometimes when they ask her for selfies during shopping.

I DON’T WHEN PEOPLE START MISBEHAVING WITH ME FOR SAYING NO TO PICTURES. WHEN I GO OUT FOR SHOPPING, PEOPLE TAP MY SHOULDERS AND ASK FOR PICTURES! LIKE WHAT? WHY ARE YOU TOUCHING ME? CAN’T YOU SEE I AM BUYING SOMETHING? BUT PEOPLE DON’T UNDERSTAND THIS. IF YOU SAY NO TO THEM, THEY START TALKING RUBBISH.

Watch the full interview below:

https://youtu.be/NkzBwR6-4iU

 

What are your thoughts about the story? Let us know in the comments section below.

For more updates and news, stay tuned to Brandsynario.

This post was originally published on VeryFilmi.com

Right Behind You – A Beautiful Way to Show Customers You Care

By
Hera Mannan
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Have you noticed how we, as consumers, are beginning to develop a strong hate emotion towards advertisements?

Every time we’re watching a video on YouTube, playing a game on a downloaded application reading an interesting article, an add pops up.

In. Our. Face.

And we hate it. We frantically look for the little cross that will close the ad, even if momentarily, so we can continue doing what we love, uninterrupted.

However, have you ever thought why we have come to hate ads so much? We might not hate the product the ad is for, but we don’t want to see the ad.

Well, the truth is, most advertisements are brand focused. They are built to tell you the brand’s story. Instead of making you see them with your own eyes, they keep trying to show you what they are all about.

And truly speaking, ain’t nobody got time for that.

So when we see an ad that shows us how we are cared for and valued, it becomes hard to ignore it. Take a look at this “Right Behind You” ad by American Express and see for yourself:


Not only are brands trying to ensure that their marketing and advertising matches perfectly with what they offer, but they are also trying their best to stay ahead of the competition. Because there is A LOT of competition, and while everyone may have the same thing to offer, not everyone can offer it the same way.

Instead of just unforgettable visuals being the foundation of their marketing/advertising campaigns, brands are now focusing on communicating entire experiences to customers. In fact, they are even attempting to convert non-customers into customers, and a brand that can successfully manage to do THAT truly deserves applause.

This American Express ad does not say how you must use American Express for your payments. But taking an extremely customer-centric approach based on emotional insight, it shows you that it will support you in whatever you choose to do with your life.

Be it your career, your wedding, having a baby, going to dance class, be it anything. The ad is warm and gives the viewer a human experience, instead of just educating them on what American Express is all about.

What do you think? Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Do You Hate Being on a Plane? This Ad Might Just Change That!

By
Hera Mannan
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“The “Just Alright Doesn’t Fly Here” campaign contrasts the Wright Brothers—credited with inventing the first successful airplane—to the Alright Brothers, two less-than-ambitious burnouts who may be to blame for air travel’s pitiable standards.”

We live in a world where brands are extremely busy redefining themselves.

In a digital era like this, they understand too well that they cannot afford to make the mistakes they could afford to make earlier; the smallest thing can become the biggest and can churn a lot of negative word of mouth if it reaches social media.

So not only are brands trying to ensure that their marketing and advertising matches perfectly with what they offer, but they are also trying their best to start ahead of the competition. Because there is A LOT of competition, and while everyone may have the same thing to offer, not everyone can offer it the same way.

Instead of just unforgettable visuals being the foundation of their marketing/advertising campaigns, brands are now focusing on communicating entire experiences to customers. In fact, they are even attempting to convert non-customers into customers, and a brand that can successfully manage to do THAT truly deserves applause.

Jet Blue, for example, explain this perfectly in their latest campaign, Just  “Just Alright Doesn’t Fly Here”.

Take a look:


This campaign by Jet Blue is sure to compel you to give the airline a try. It might even convince someone who hates traveling to get on a plane.

Not only does the ad show what true hospitality looks like, but the witty wordplay makes it just excellent!

Would you get on a Jet Blue airplane? Let us know in the comments!

Stay tuned to Brandsynario for more news and updates.

Forever 21 All Set to Close Due to Bankruptcy!

By
Muna Moini
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FOREVER 21

Forever 21 is preparing for a potential bankruptcy, reported Bloomberg on Wednesday, quoting people with information of the plans.

According to the report, the company has been in talks for additional financing and working with a team of advisers to help it restructure its debt, but negotiations with possible lenders have so far stalled, the people said.

The focus has therefore shifted toward securing a potential debtor-in-possession loan to take the company into Chapter 11, they said, even as some window remains to strike a last-minute deal that keeps it out of court.

To make things worse for the company, Popstar Ariana Grande has filed a lawsuit against fast-fashion retailer brand and Riley Rose for unapproved use of her “name, image, likeness and music” to promote their brands and extract sales.

According to the lawsuit, filed in US District Court in California, Forever 21 asked Grande to partner with the brand in late 2018 but she refused.

Her lawyers claim that Forever 21 consequently plagiarised imagery from the video for Grande’s single 7 Rings, released in January, for an advertising campaign.

If Money Heist was Made in Pakistan, Here’s Who We Would Love to Cast!

One post on Forever 21’s Instagram account featured a Grande lookalike wearing a high ponytail and hair accessories including pink puffballs and sparkly tassels. The look is exactly like the singer’s in the 7 Rings video.

The caption below the image quotes a lyric from the song: “Gee thanks, just bought it!”

Other promotional content also resembled the singer. The lawsuit declared the resemblances to be “uncanny”, claiming: “Forever 21’s intent was clear: to suggest to the viewing public that Ms. Grande endorsed Forever 21, its products and was affiliated with Forever 21.”

It continued that one Instagram post by Grande is worth “well into the six figures”.

Grande’s lawsuit against the company is asking at least $10 million in damages for copyright and trademark infringement, false endorsement and violating her right of publicity.

The company responded to the suit in an email to CNN, which said, “Forever 21 does not comment on pending litigation as per company policy. That said, while we dispute the allegations, we are huge supporters of Ariana Grande and have worked with her licensing company over the past two years. We are hopeful that we will find a mutually agreeable resolution and can continue to work together in the future.”

However, the brand might not be able to afford to employ the famous superstar or to deal with her lawsuit.

Have a look at the Twitter reactions:

What are your thoughts? Comment and let us know.

Stay tuned to Brandsynario for more news and updates.

Doritos Isn’t Calling Itself Doritos Anymore: Here’s Why!

Sindh Police Appoints First Hindu-Woman as ASI

By
Anusha Sachwani
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Pushpa Kumari ASI

Pakistan has been in the headline lately for speaking out against human rights violation, breaking records and even stereotypes.

Sindh Police has played an important part in breaking stereotypes by appointing a woman from the Hindu community as ASI.

Pushpa Kumari, 29-year old who hails from the Kohli community never thought that she would be appointed as ASI. Pushpa has in fact graduated in ‘critical care’ from Dow University of Health Sciences in 2014.

She was working as an intensive care unit (ICU) technologist at the Benazir Bhutto Accident and Emergency Trauma Centre last year.

However, Kumari decided that she now wants to walk down a different path.

There are many Hindu girls in the medical profession. I wanted to do something different and that is why I decided to appear in the public service commission exam for police. -Kumari told Express Tribune

Human rights activist, Kapil Dev, had pointed out that Pushpa has now become the first woman from the Hindu community to become a police ASI.

I think this might be true. There may be a few women from the Hindu community working as police constables. But I think I am to only one to pass the public service commission exam for ASI.

My plan now is to obtain a masters degree in criminology. I also intend to appear in other exams, particularly if the Sindh government announces a post for the deputy superintendent of police.

With my choice to join the police, other girls and women will decide to be daring in their career choices and maybe join the police, army, air force or navy. –She added

Daina Kumar and Suman Pawan Bodani both also belonging to the Hindu community in Pakistan have also made a name for themselves. They are now serving as civil judges and we could not have been more proud of them.

Stay tuned to Brandsynario for more news and updates.

PSQCA Orders Crackdown Against Low-Quality Cosmetic Brands & Products

By
Anusha Sachwani
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PSQCA

Pakistan Standards and Quality Control Authority (PSQCA) has started a crackdown against cosmetic brands selling low-quality products that have failed to pass lab tests.

The PSQCA team gathered products from different stores from every province. Majority of the cosmetics were seized.

The owners of the shops and markets where these products were being sold were issued a notice which stated they could no longer keep them on shelves, sell them, or place any other illegal and unregistered product on the shelves.

According to a spokesperson, on the orders of Fawad Chaudhary, Federal Minister for Science and Technology, Abdul Aleem Memon, PSQCA Direction General, ordered the crackdown with the Lahore asset team.

The creams you sell for ten rupees, you play with our skins through these creams.

We will be legislating in this regard by December 31 and then we will crack down on you, –Zartaj Gul, Minister for Climate Change

According to the lab results, 56 out of the 59 seized brands were found to be toxic. They were found to have an excessive amount of mercury which has been set at 1ppm.

The brands that have been tested are as followed:

PQSA

Stay safe and stay tuned to Brandsynario for more news and updates.

Flava Supports Gilgit-Baltistan Girls Football League to Promote Women in the Region

By
Press Release
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Flava

Haleeb Foods, one of the leading food and beverages company of Pakistan partners with Gilgit-Baltistan Girls Football League 2019 under the banner of Flava – the most nutritious and delicious flavored milk brand.

Flava has always been on the forefront when it comes to promoting sports in Pakistan and the second consecutive partnership reflects the same.

Announcing a fully sponsored Higher Education Scholarship for the winner of the tournament, Sami Qahar Head of Marketing Haleeb Foods said:

“This partnership is deeply focused towards providing women a conducive environment to progression. Flava has a strong commitment towards making Pakistan a healthier nation and through this initiative, we are supporting the girls to realize their true potential.”

Gilgit-Baltistan Girls Football League is an initiative founded by two young and enthusiastic sisters Karishma and Sumaira Inayat in the year 2016. These girls represent everything Flava stands for – equality and empowerment and Flava takes pride in being their nutrition partner.

This year, the GB-GFL 2019 tournament will take place in Passu Hunza region. Due to a lack of opportunities available for these girls to participate in national or regional level games, this continued partnership aims to fulfill that gap.

Not only will it empower women, but it will also promote gender equality and challenge stereotypes. Going beyond, this arrangement will go a long way in the development of the underdeveloped areas as Haleeb Foods continues its quest to give back to the community.

Karachi Chokes as Massive Traffic Jams Block off the City’s Main Routes

By
Anusha Sachwani
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karachi traffic jam

Thousands of commuters have found themselves stuck in massive traffic jams at different routes around the metropolis.

The reason behind the massive jams is the monsoon season rain spell that has caused blockage in the sewerage system and drainage pipes as well as the horrid conditions of the roads.

Not only is there construction work going on causing elaborated traffic, but the month of Muharram means that many roads will be cut off for religious processions.

Shahrah-e-Faisal and Metropole are suffering all the way to FTC and ahead of due to the installation of the new sewage line.

Many individuals have complained about being stuck for hours whereas the journey is mere minutes.

Citizens are advised to check all routes before they leave their residences or workplaces. Reports also state that Stadium Road is also suffering from severe traffic conditions.

Stay tuned to Brandsynario for more news and updates.

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