Digital Entrepreneurship in Pakistan – a success
By Furqan Khan
Nowadays, everything seems gloomy in Pakistan, however, its digital landscape is accelerating at a good pace. The outlook for local entrepreneurs and...
True Blood: A Social Media Success
By Hassan Wasti
Not so very long ago television producers and film-makers were thrilled if their show, program or film ever became a topic of...
How to Measure Brand Loyalty? A Look Into Pakistani Consumer Insights
By Asad Kaleem
Cultivating brand loyalty among consumers is the most challenging task. When a consumer starts using the brand, usually he/she is not loyal...
The Modern Era of Coupon Marketing: An Opportunity
By Arif Ahmed
For some people the word coupon induces thoughts of magazines and newspapers stuffed with promotional coupons but according to Experian Marketing these...
Are Early Risers Happier & Mentally Stronger?
Early risers, there’s good news for you out there. Night owls can no longer boast about increased productivity because a new research has come...
Scientists Have A Solution For People Who Are Sick Of Soggy Paper Straws
Sure, paper straws are better for the environment than their plastic counterparts. But they also have a big problem: they get soggy fast. This...
Effective Measure partners with Times Internet for accelerating their digital growth
By Ufaq Ashfaque
AUG 5th, 2013 – Effective Measure (EM), the world’s leading digital media planning and audience profiling solution provider, has officially partnered with...
Fast Food consumption in Pakistan
By Sanober Ali
Food which is prepared and served within a short span of time is referred to as Fast Food. The fast food industry...
Jeeto Pakistan vs Pakistan Ramadan: The Game Changing Rating Trends for Ramadan 2014
Irrespective of what the essence of this Holy month is, our entertainment industry has started using it as a source of making good money...
Brand backed music pumps up the digital volume in Southeast Asia
The digital streaming music market is driving content consumption across Southeast Asia and advertising based services are climbing the charts.
Effective Measure’s latest poll of key...
The ‘digital’ India
By Zulfiqar Ali Sajwani
India, home to a population of more than 1.2 billion inhabitants, is appearing on the digital map as one of the...
158 Mn Spent on Fashion Industry Outdoor Ads in FEB 2015
Synchronize Media has released an infographic which has given some interesting research highlights and insights about the OOH (Out Of Home) Industry in Pakistan during...
Are Men Better At Multitasking Than Women? Find Out!
All your life, you might have heard that women are better at multitasking. But can you believe that it's not true? Research has proved...
Warid – The most Socially Devoted Brand
Recent survey carried out by socialbakers.com, ranked Warid at the top of the list for ‘Top Socially Devoted Brands’ of the country, followed by Advance Telecom...
Social Media: What Should Our Marketers Expect?
By Farhan Chawla
We live in a overly digital world, from the moment we wake up to the time we sleep, we are being bombarded...
Internet Users’ Behaviors on Desktops vs. Smartphones
It has been observed that websites have low Click Through Rates in their advertisements, but the traffic is increasing day by day, now what’s...
Facebook Addiction: Top Three Most Popular Industries
By Hassan Wasti
There is no getting around the fact that social media has transformed the way we communicate. Consumers today are addicted to being...
OOH Industry in Pakistan: Growing In the Midst of Pitfalls
The lack of legality and order in Out of Home (OOH) industry in Pakistan is similar to that of Gotham City in Batman. The...
Climate Change’s Unequal Burden: Why Women Suffer More than Men?
In the battle against climate change, it's often the quiet, steadfast efforts of women that go unnoticed. But at the recent Fem Consortia conference...
Study Shows 4 In 5 Millennial Men Are Insecure About Their Looks
A survey of 2,000 men across all generations looks into how they deal with natural changes to their appearance that come with ageing. It...