A survey of 2,000 men across all generations looks into how they deal with natural changes to their appearance that come with ageing. It showed that most millennial men who have grey hair worry that it makes them look older 70%, and another 42% are concerned about others’ opinions, specifically that they’d be seen as less attractive with grey hair.
The results suggest that men, on average, feel insecure about their looks three times a week, worrying about factors like their weight 37% and how their eyes look 22%.
The Loreal Poll
Conducted by OnePoll in partnership with L’Oreal Paris, the survey found that more than half of American men sometimes feel insecure about their overall looks 56%. Millennials feel the most self-conscious about their physical appearance 78% followed by 62% of Gen-Z and 55% of Gen-X.
While nearly 64% of respondents like their overall natural look, 56% said they feel less confident when they’re not looking their best.
Grey Hair & Millennials
One of the top concerns for millennials 34% and Gen-X men 39% is going grey. The factor also contributes to the pressure to look younger than they are which was admitted by 45% of men.
Read More: Toxic Positivity And How It Can Ruin You
“The physical, outward signs of ageing can be an emotional journey,” says Nikolaj Coster-Waldau, L’Oreal Paris international spokesperson, in a statement.
“We are all on our paths and embracing the process can mean many things – for example, some may feel confident and empowered by going completely grey, whereas others feel the same way about applying hair dye. Ultimately it’s important to be the best you can be, at any age, and only you can define that for yourself.”
According to the data, more than a third of respondents spend almost an hour a day trying to look their best 36%. Gen-X and millennials are the most likely among those.
The priority of looking and feeling best varies across the generations. Gen-Z prioritises showering 48% and picking out nice clothes 39%. Meanwhile, baby boomers shave 34% and style their hair 33% to get that extra boost of confidence.
“As a barber and colourist, I see first-hand the impact that appearance can have on one’s confidence,” said barber Rob McMillan.
“Men are often overlooked in this aspect, but in reality, they can just as impacted by women. If my clients choose to cover their greys, I always encourage them to make sure it’s coming from within and not because they feel pressured by external factors.”
Stay tuned to Brandsynario for the latest news and updates.