Irrespective of what the essence of this Holy month is, our entertainment industry has started using it as a source of making good money and increasing their TRPs (no matter how they do that).
This Ramadan many channels aired non-stop transmissions including prize winning shows such as ARY Digital with Jeeto Ramadan, Express Entertainment with Ramadan Pakistan, A-Plus with khushi hai Ramadan and Hum TV with Jashn e Ramadan.
All these gift transmission shows were hosted by renowned anchors/actors which greatly effected the fan following of the show.
An overview of the popularity of these shows among the audience can be assessed from this graph
As per the media ratings, the top two shows during Ramadan were none other than ARY Digital’s “Jeeto Pakistan hosted by Fahad Mustafa” and Express Entertainment’s, “Ramadan Pakistan hosted by Dr. Amir Liaqat”
The graph shows the Average Rating Points of the two shows in different cities of Pakistan.
In the start of Ramadan, the ratings of these two shows indicated that Dr. Amir Liaquat was in the lead with an average TRP of 3.9 against the average TRP of 2.8 for Jeeto Pakistan.
However within a few days, the ratings changed as the audience had time to evaluate the shows’ content and quality. Halfway through the holy month, the average TRP for Express entertainment went down to less than that of ARY Digital’s Jeeto Pakistan.
The urban areas of Pakistan had a rating of 1.1 which is 0.1 less than that of ARY Digital, it seems the audience is equally distributed to both the shows with a minor difference.
Talking about the audience profile, it was seen that the audience on Jeeto Pakistan was more literate than that on Express Entertainment as the questions asked, the games played and the content of that show somehow made sense and was focused SEC B and C.
The saddest part witnessed in these transmission was the fact that the audience was on purpose made greedy and was convinced that its alright to get humiliated in front of crowds just to earn gifts.
To sum up, the ratings clearly reflected that the audience votes was with Jeeto Pakistan and its host Fahad Mustafa.
His sudden popularity also ended Amir Liaquat’s long time highest rating records.
Rating Source: MediaLogic