Pak Vs India: Advertising During The T20 World Cup – Who Did It Better?
T20 World Cup, a cricket tournament that has the honor of making even those not too much into sports get glued to their TV...
Advertising With Impact
Can we imagine a world without women when we can’t even imagine a home without her? Probably No, because we are all aware of...
Unilever Veteran Leena Nair To Lead Chanel Global As CEO
The first female and youngest-ever Chief Human Resources Officer (CHRO) at FMCG Unilever, Leena Nair stepped away to join the French luxury fashion group...
K-Electric Supports Karachi’s Continued Growth With KHI Awards 2
Karachi – The City of Lights has come a long way from being a tiny fishing village to the bustling city of millions of...
5 Ways Brands And Agencies Can Benefit From NFTs
Technology has been advancing at warp speed in the past few years. One area that has been enjoying some of the most rapid advancements...
Thought-Provoking Session ‘Kaaf Se Kahani’ On Importance Of Urdu At KLF
6th March 2022, KARACHI: Peek Freans Gluco hosted an interactive session ‘Kaaf se Kahani’ at the ongoing Karachi Literature Festival.
Renowned educators and artists including...
This Bubble Tea Company Gives You A Squishy AR Experience
How many of us here love bubble tea? A good amount. The drink has gained popularity in today’s day and age because not only...
8 Brands That Pulled April Fool’s Day Pranks Brilliantly
April Fool's Day might come around every year, but the campaigns and promotional products get a massive upgrade. Of course, figuratively! These campaigns sometimes...
Unilever Partners With Akhuwat And NOWPDP To Drive Inclusion In The Workplace
May 13, 2022: Unilever Pakistan has partnered with Akhuwat and NOWPDP to develop an inclusive and sustainable recruitment process to ensure equitable employment opportunities...
ECOM Giant Daraz Appoints Leading Agency, Mindshare, As Their Exclusive Media Agency Partner
Karachi, Sindh, June 8, 2022: Daraz, the undisputed leading E-commerce marketplace, has appointed Mindshare, which is a part of GroupM, as their exclusive media...
Generation Responds Back After Being Accused Of Stealing Designs
Generation is a brand whose work spans decades and millions of wardrobe staples. What do they not have going for them? They’re inclusive, they...
Daraz Launches Independence Day Celebration Sale to Mark Diamond Jubilee of Pakistan
The leading e-commerce brand of Pakistan, Daraz, has launched its biggest Independence Day sale to celebrate the 75th anniversary of Pakistan's Independence. The 11-day...
Dove’s Recent Campaign #StopTheBeautyTest Sends Out A Strong Message
According to Dove's new campaign, 3 out of 4 Indian women are rejected for their looks during the arranged marriage process.
Dove - Stop The...
First Alibaba.com Multan Seller Summit Focusing On Boosting E-commerce Exports
This year on 12th January in Multan, Alibaba.com, successfully hosted its first seller summit. Alibaba.com is a leading platform for global business-to-business (B2B) trade...
Sheikhoo Steel at IAPEX 2023
Strolling through IAPEX 2023, amidst the hustle of innovation and design, I found myself drawn to a stall that stood out not just for...
P&G Pakistan Takes Home Champion Of 2023 Award At The 6th Annual OICCI Women...
PAKISTAN, Karachi, April 30, 2024 – In acknowledgment of its efforts in promoting women empowerment and fostering a diverse and fair workplace environment, P&G...
Junaid Khan spills the beans about his upcoming drama ‘Hania’
Upcoming Pakistani drama titled ‘Hania’ revolves around the complexity a woman go through after she gets married off forcefully by her parents. The drama...
Are Early Risers Happier & Mentally Stronger?
Early risers, there’s good news for you out there. Night owls can no longer boast about increased productivity because a new research has come...
WN Conference 2021: A B2B Event In The Game Industry
So what do you gain from the title? Is there anything that rings inside your head? You must have heard of the WN Conference,...
This is How Every Pakistani Girl Can Get Hair Like Rapunzel
There’s long hair and then there’s a lustrous, shiny and waist-grazing mane. Every girl dreams to rock luscious locks, as silky as those of...