Burj Capital’s 50MW Wind Power Project Begins Commercial Operations
Burj Capital is a Dubai based investment firm engaged in renewable power development focusing on both utility-scale and distributed generation strategies. Jhimpir Power, Burj...
LUX #FansOfEachOther Campaign ft. Mahira, Maya & Reema is Our New Favorite!
Lux has always managed to conquer the hearts and minds of consumers, with its luxurious adverts and magnificent endorsements of superstars.
In its latest campaign...
Peek Freans Sooper has Given the Nation One More Reason to Stay United &...
Pakistanis all around the world united together on August 14th in patriotic spirit to celebrate their homeland's 71st independence.
With more passion, zeal, and hopes...
Careem’s Controversial Tweet Against Sarfraz Ahmed Sparks Uproar
Careem often makes headlines for its out-of-the-box marketing stunts.
Some love and laud their promotional strategies. Others hate their advertising gimmicks and bash the ride-hailing...
Illegal Billboards in Pakistan to be Removed Within 45 Days: Supreme Court
The Supreme Court has ordered the Parks and Horticulture Authority (PHA) to remove illegal billboards across Pakistan.
According to the Nation.com, PHA has been given a...
It is Important for Brands to Come Up With a Clear Strategy of What...
“Inspire, not instruct “, Fahad Ashraf’s definition of leadership, is seen through the thought process, strategy, and the marketing of brands at Reckitt Benckiser...
Pepsi & Coca-Cola to Invest $1.4 Billion in Pakistan
A number of leading global companies are aiming to invest in Pakistan due to its fast-growing population of 208 million people. The beverage giants, Coca-Cola...
MCB Bank Partners with Bank Al Jazira (Fawri) to Launch International Money Transfers to...
MCB Bank, one of Pakistan’s largest & most innovative banks, has entered into an agreement with leading Saudi financial institution Bank Al Jazira (Fawri)...
Pakistani Brand’s Subliminal Ad Sparks a Buzz on Social Media
The strategy of placing hidden or subliminal messages in advertisements is a common practice by marketers to captivate their target market and generate sales.
With a...
The Legend Of Maula Jatt to Collaborate With The World Soccer Stars Tour
Renowned Pakistani film director, Bilal Lashari has announced a strategic collaboration between WSS and his upcoming directorial, The Legend Of Maula Jatt today.
This announcement was...
TPL Maps Pakistan’s No.1 In Car Navigation Software
TPL Maps, Pakistan’s first and largest mapping company, and the country’s most trusted automotive navigation solution is the highest selling navigation product in the...
These Female Leaders at East River Digital Agency Are Making it BIG in the...
Over the years with the progression of technology, online platforms, and the evolution of brand-driven social media networks, one thing has become certain -...
McLassi by McDonald’s: Are Pakistanis Loving it?
Earlier in April 2019, McDonald's created an uproar on social media after it launched its iconic Bun Kebab.
Initially priced at PKR 250, the Anday...
Emirates NBD & Dubai Police’s Rap Song on Online Bank Fraud Goes Viral on...
The number of cybercrime the global banking industry faces has been increasing in recent years and so Dubai Police has joined forces with Emirates...
TikTok’s New Hashtag Challenge Plus Now Offers In-App Purchases!
TikTok users can now purchase products associated with viral challenges from the application via in-app purchases!
The video platform which has become the biggest sensation...
How a Tiktok Challenge by a Smartphone Brand Generated a Massive Online Buzz
A leading Chinese, Smartphone manufacturing brand, TECNO set up very interesting challenge #SparkTheSpeed for TikTok users when the company introduced a new addition to...
Kurkure’s Latest TVC Featuring Iqra Aziz & Ahmed Ali Akber Makes us Miss Our...
Life throws unexpected twists at us ! Looking back a few years ago, we'd probably never have thought that the joker of the classroom...
MoITT Dr. Khalid Maqbool Siddiqui Visits U Microfinance Bank HQ
The Federal Minister for IT & Telecommunications Dr. Khalid Maqbool Siddiqui visited U Microfinance Bank Ltd. Head Quarters ( a wholly-owned subsidiary of PTCL...
MUMUSO is Coming to Pakistan!
Korean brand and Miniso rival, MUMUSO is coming to Pakistan. MUMUSO is a Global fashionable lifestyle brand focusing on selling products with fashionable and trendy...
The Digital Ecosystem – Education in the Age of the 4th Industrial Revolution
The world is now changing with the rapid influx of information, new trends in communication and the ability to connect anytime and from anywhere....