Lux has always managed to conquer the hearts and minds of consumers, with its luxurious adverts and magnificent endorsements of superstars.

In its latest campaign #FansOfEachOther, the brand has once again raised the game by uniting Pakistan’s most popular starlets Mahira Khan, Maya Ali and Reema Khan – but with a difference ! Together the three beauties are sending across an important message: superstars too can be good friends and empower each other!

Gone are the days when Pakistani actresses could not see eye to eye and had public disagreements with each other. Debunking the cliched myth, our divas Mahira, Maya and Reema wrote affectionate letters to their co-stars, showering them with love and praise!

Inspiring the veteran is a rising star!

The veteran of the squad is the one and only, timeless beauty Reema who wrote an empowering note to Maya Ali.

Lauding her for all the hardwork the talented actress has managed to accomplish at such a young age, the veteran revealed that she is smitten by Maya’s rise to success.

Guess who is starstruck by Reema?

None other than the undisputed queen, Mahira Khan! Like the whole of Pakistan, she also idolizes Reema for her style, sheer determination and marvelous accomplishments over the years.

Mahira Khan’s Biggest Admirer is…

Seems like Maya Ali tops the list of Mahira Khan’s fans. In a heart-warming letter to the Raees superstar, our Teefa girl revealed that she is in awe of Mahira’s hardwork and her international achievements.

So much fondness and mutual appreciation between the stars make us want to go awww!

The power of three combine for the new Lux Fragrance!

The star triangle is in love with new Lux fragrance, enriched with a floral oil that enables soft skin and refreshes you with its enchanting scent.

The new variants include:

  • Velvet Touch with the exotic smell of jasmine and almond oil,
  • Fresh Splash with the power of water lily and mint,
  • Soft Touch to rejuvenate you French rose,
  • Purple Lotus for fans of Jojoba Oil and Gardenia.

The three Lux films, conceptualised by J. Walter Thompson Pakistan and directed by Asim Raza of the Vision Factory, were unveiled in a glamorous star-studded soiree.

The event was held at The Deli in Karachi. A beautifully done up get -together, the venue was  decked in beautiful floral garlands and fragranced ornaments creating the perfect Lux ambiance!

Our Lux girls hung out together, let their hair down and posed for the camera, proving that real women empower each other.

#FansOfEachOther Campaign Successfully Stands Out!

The three ads are a treat to watch with the gorgeous Lux girls looking stunning in their bespoke gowns.

Without trying too hard to sell the product itself, the brand has highlighted empowerment, respect, and admiration amongst women to make it a classic campaign.

While Mahira, Maya, and Reema gave us major friendship goals in the LUX campaign, they also imparted the message that entertainment industry is not all about the rivalry. Our heroines uplift one another and are supportive of each others success.

What do you think about Lux’s #fansofeachother campaign? Let us know in the comments below.