Nike Introduces Victory Swim Collection: The first Swimwear with ‘Hijab’by the Brand
Nike is introducing its first-ever swimwear line with Hijab, which includes full coverage swimsuit suitable for modest fashion! The 'Victory Swim Collection' will offer...
7 Pakistani Brands That Are Offering Amazing Winter Collection!
It’s raining winter collections, and our very own local brands have hit the mark. Keep reading to see some of the best winter collections...
5 Craziest Runway Locations You Will Fail To Believe
Fashion has always found a great medium to Chanel itself. From campaigns to advertisements and fashion shows, fashion is always extra and over the...
9 Best Perfumes By Pakistani Brands That Are Absolutely Worth It
A good perfume is an absolute staple item. Even though fragrances are essential from a hygiene perspective and make you smell good, perfumes can...
Sana Safinaz Latest Campaign Is All About Inclusion & Freedom Of Choice
Sana Safinaz has come up with a stellar campaign to market their upcoming ‘Mahay’ collection. The new collection is going to be another edition...
What Is Sustainable Fashion? Here’s Everything You Need To Know
The term sustainable fashion has spread like wildfire. From environmental activists to fashion enthusiasts everyone is talking about following the same route. However, there...
Global Shopping Festival ‘11.11’ is just Around the Corner!
The biggest online festival is hosted every year on the 11th of November by Ali Express in honor of 'Singles Day'. For those who've...
Reebok Scoops Up Danai Gurira For ‘Be More Human’ Campaign
Danai Gurira has landed a new role as the face of Reebok.
The "Black Panther" star was unveiled as the sportswear giant's latest ambassador over...
Forever 21, Diesel, & Other Fashion Brands That Have Filed for Bankruptcy in 2019
We're almost through with 2019, and the year has seen a huge number of major retailers filing for bankruptcy.
The sad part is that this...
6 Local Brands That Introduced Their Face Masks Amid COVID-19
Would your 2019 self have believed me if I told you that face masks would become a significant fashion trend next year? Not. But...
The Online GulAhmed Lawn Launch Is Your Exclusive Ticket to Get Your Lawn Looks...
The season of sunshine brings with it the GulAhmed Summer Lawn Collection 2021. This year’s collection is a delightful curation of lively patterns and...
Gucci Is Selling A ‘Kameez’ For $3500 And The Internet Is Losing It
Another luxury brand has launched a kaftan that looks nonetheless than a South Asian kurta—however, this time, Gucci has done the deed.
Gucci, the Italian...
Pakistani Brand Called Out For Selling Expensive Safety Pin Earrings
Nishat linen is under fire for selling a set of earrings for PKR 2000+. The Pakistani brand known for its delicate designs and prints...
Generation Responds Back After Being Accused Of Stealing Designs
Generation is a brand whose work spans decades and millions of wardrobe staples. What do they not have going for them? They’re inclusive, they...
It’s Finally Here – Experience the Magic of Chunri Collection 2023 by GulAhmed
With Gul Ahmed's newest Chunri Collection 2023, it's time to put your best foot forward and make a statement. With chiffon dupattas and over...