summer sale 2018

Summer Sales 2018 You Need to Check Out Now!

Summer's here and we just cannot wait for all the hottest trends for the days ahead! We all know that ­every major brand introduces their...
HUM Showcase 2019

Pantene HUM Showcase 2019 Begins with a BANG!

The 3rd edition of Pantene Hum Showcase, powered by TUC, was off to a great start as 7 of Pakistan’s illustrious fashion brands showcased...
Nausheen and Iffat

Iffat & Nausheen Had a Heartfelt Moment & Social Media Can’t Handle it

The Pantene Hum Bridal Couture week is going in full swing with beautiful celebrities embracing the ramp in mesmerizing bridal dresses! We have seen many...
maria b fatima b

Maria B & Her Daughter Fatima Are Proving To Be Goals!

Maria B is one of the pioneers of the fashion industry in Pakistan. Her brand remains as vital and dynamic as ever, but the...
Nike To Sell Gently Worn Sneakers At A Value For Consumers

Nike To Sell Gently Worn Sneakers At A Value For Consumers

Thrifted, reused, recycled all means of reusing a clothing product or an accessory promotes sustainability. A lot of brands are slowly jumping on the...
hugo boss opens doors centaurus mall islamabad

Hugo Boss Opens Its Doors In Centaurus Mall, Islamabad

Hugo Boss has landed very close to home and yes, we’re talking about none other than Centaurus Mall. The luxury brand for menswear and...

Get Shoes & Bags For The Summer From Ideas Great Summer Sale Online From...

Ideas by GulAhmed is a safe bet for any and every need you could possibly have. The store has become a household name because...
Men's Fashion Trends In Pakistan You Need To Know For Winter 2022

Men’s Fashion Trends In Pakistan You Need To Know For Winter 2022

Let's discuss the newest winter vogue styles for guys in 2022! We are aware that males of both sexes show an equal level of...

PLBW 2017: Showstoppers That We Loved The Most!

PLBW 2017 took place over the last three days in Lahore and became the talk of the town! While some looked ravishing in their...

Five Hottest Sunglasses Styles for Summer 2018

Whether round, square, cat-eye or butterfly, sunglasses come in all kinds of shapes and sizes to suit different face shapes and looks. Struggling to choose...

Biggest Lawn Sale 2019: Grab Your Favorites Before They Run Out!

Summer has proven to be a season full of excitement and celebrations. And this does not end so soon, because the biggest news of the...
vogue portugal mental health

Vogue Portugal In Trouble For Controversial Mental Health Cover

People are criticizing the fashion magazine, Vogue Portugal, has for its stigmatization of mental health in its latest issue. On Friday, Vogue Portugal had...
ayesha omer sarees

8 Times Ayesha Omer Looked Absolutely Stunning In Sarees

Ayesha Omer is undoubtedly a fashion icon in the Pakistani entertainment industry and she’s got a saree collection to support that! 1. The All-White Look A...
Snapchat Introduces Virtual Try-Ons & This Is A Big Step Forward

Snapchat Introduces Virtual Try-Ons & This Is A Big Step Forward

AI is taking the world by storm, and fashion brands are now benefitting from it. The pandemic created a significant shift in shopping trends...
alia bhatt faraz manan

Alia Bhatt Rocks A Dress By Pakistani Designer Faraz Manan

Alia Bhatt has been called the greatest female actor of her time. The actress’ clothing is almost always worthy of attention which is why...
sana safinaz strange campaign

Sana Safinaz Receives Backlash Over Its ‘Strange’ New Campaign

Sana Safinaz is a household name in Pakistan and they have started expanding their creative philosophy into many departments recently. They just released their...

GulAhmed Summer Lawn 2023 Is Exclusively Available Online

Summer has arrived, and it's time for brilliant colours, bold hues, and breezy fabrics. Put the winter blues behind you and embrace the upcoming...

Zara Noor Abbas Getting Trolled for Wearing Black on Her Wedding is Extremely Wrong!

The latest celebrity wedding to take over social media is of the star-couple Asad Siddiqui and Zara Noor Abbas. From the 'Mayoon' to the...
Tena Durrani

Pakistani Supermodel Accuses Popular Designer For Not Paying Dues

With Pakistani models uniting to expose the designers who shamelessly get away after not paying their dues, one case has been brought to the...
generation pk regenerate

Generation PK’s New Campaign Tells Us Not to Throw Away Egg Shells: Here’s Why!

Karachi has a serious garbage problem, and only recently came news that the government was in talks with Turkey for helping clean the city's...