FPW 2017: Pakistani Model Owned the Ramp After Shocking Slip-up-Watch Video

No matter how much you practice or try to execute something perfectly, a boo-boo might just happen. But, that’s alright. Fashion shows are no...

Khaadi Pret Collection 2016 Vol. 2 Launched

Long gone are the warm and dark hues of winter; it is time to don those bright and vibrant prints this spring/summer season. As...
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Gul Ahmed Lamis Digital Silk Collection 2016

As the new year unfolds, it is time to unveil the newly vibrant and chic collection by Gul Ahmed. After the round of winter collections...
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Sapphire Lawn Collection 2016 Launching Nationwide On 29th February

Pakistan’s leading high-street and retail brand Sapphire announces the launch of their coveted Spring/Summer 2016 Lawn collection, Sapphire Lawn. Available in stores nationwide from...

Top Pakistani Fashion Models to Follow on Instagram

After Facebook, Instagram has become one of the most popular social media networking forum. It’s the best for sharing real-time photos and also short...

FPW 2016: Famous Pakistani Celebrities Stun at the Ramp!

Fashion Pakistan Week 2016 ended in all its glory with charismatic Pakistani celebrities such as Bilal Ashraf, Sajal Aly, Moomal Sheikh & Feroze Khan...

L’Oréal Makeup’s ‘Life in Pink’ Beauty Film Launches Exclusive Pinks Lipstick Collection

L’Oreal Paris, the world’s leading beauty brand launches “Life in Pink – A Beauty Film”. Inspired by the international campaign La Vie En Rose...

The Best Men’s Kurtas this Eid 2016

The festive occasion of Eid is reason enough for men to go shopping. No matter how much they despise the arduous activity, they know...

QHBCW: The Latest Trends for Wedding Season 2017

Let's be honest, it's always wedding season in Pakistan. No matter the month, weather, time or place, a wedding is always happening. It is...

Lindsay Lohan Fashion Line: All You Need to Know

Lindsay Lohan is no stranger to the media. She has always been in the limelight for something or the other. Just recently she created...

Nishat Linen Summer Lawn Collection 2016 Volume 2 ft. Armeena Rana Khan

The summers are here and with it comes the lawn season; it is time to don yourselves in a comfortable yet beautifully chic Nishat...
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Pakistan Sunsilk Fashion Week 2016: Schedule & Details

  The Pakistan Fashion Design Council has introduced their 9th season and 14th fashion week- the Pakistan Sunsilk Fashion Week 2016. PSFW2016 comprises eight...

Pakistani Celebrity Show-Stoppers at BCW Gold 2016 [In Pictures]

To say that this year's wedding extravaganza, Bridal Couture Week 2016 was a star-studded affair would be an understatement. Showcasing some of the most renowned...
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Sana Safinaz Lawn 2017 Summer Collection Launched!

While floral is a popular choice of design for a Spring/Summer Lawn Collection, Sana Safinaz stuck to some dark colors for this collection. If you are...

Urdu1 Airs Fashion Pakistan Week 2015 Winter/Festive

Fashion Week Pakistan 2015 proved to be a resounding success with Urdu1 as the official event and media partner for the fashion gala revolving...
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Pakistani Celebrities Stun as Showstoppers for Fashion Pakistan Week 2016

Fashion Pakistan Week has always managed to delight the masses by having the best of Pakistani Celebrities walk the ramp for different collections. Fashion...

Celebrity Style – The Best Eid Outfits 2016

Eid 2016 was quite busy. Fashion wise, we saw some looks that awed us, and some that made us go 'honey no'. With so...

PFDC Sunsilk Fashion Week 2017 to Refashion its Format!

As the Pakistan Fashion Design Council prepares to host their 10th consecutive season of PFDC Sunsilk Fashion Week from 02 – 05 of...

5 Famous Brands That Should Enter Pakistan

With the current trend of globalization and the accumulation of wealth in Pakistan, the entrance of Global brands in the local markets has been...

ODO Denims – Pakistani Founder Salman Chaudhry Creates First Self-Cleaning Denim Jeans

ODO Denim claims to foster the world’s first self-cleaning fabric that holds off stains and does not allow bacteria to reside. Its Kickstarter has already...