Zara and H&M Shore Up Defenses as Internet Threatens
Logistics investments, new technology... Faced with fierce online competition from the likes of Amazon, affordable fashion giants Zara and H&M are shoring up their...
5 Lawn Designs That Will Make Your Closet Stand Out!
With a hint of a change in the season, come the glad tidings for summer and lawn fever grips Pakistan. Brands roll out their...
Black Friday 2019 Deals you Can’t Afford to Miss!
Black Friday sales and deals are extremely important for our hearts, soul, and budget. In short, the huge discounts offered on the occasion are...
Pakistani Brands That Are Selling Beautiful Khussas!
Khussas are an absolute blessing. They are not only exceptionally comfortable but also look chic with everything eastern and at times western as well....
After Backlash, Internet User Edits Saba Qamar’s Birthday Picture
Saba Qamar has been in the spotlight for quite a few weeks now after the announcement that she is getting married this year. The...
Eid-ul-Azha 2021: 7 Ways You Can Slay Your Outfit In This Heat
We look forward to Eid all year round. It’s safe to say the planning of outfits, trips to malls and putting together everything is...
5 Brands That Are Offering The Best Eid Collection 2022 For Women
Eid is around the corner, which leaves little time to pick the perfect Eid outfit. While Eid shopping isn't as easy as it sounds,...
5 Mind-Boggling Facts About High-Heels You Didn’t Know
High heels have been around for as long as we can remember but how many of us have stopped to think about where did...
Bollywood Stars Rocking Pakistani Designs At Ambani’s Bash
Anant Ambani and Radhika Merchant's pre-wedding was truly something out of this world. Everyone wished they could have attended that night with top performers...
Mahira Khan Rules Hearts With New Diva’ni India Photoshoot
Pakistan's sweetheart, Mahira Khan has wowed audiences time and time again repeatedly. The love she has received from world-over keeps increasing over time. However, this...
Sneaker Boots, Mask-Like Sunnies And A Riot Of Prints: Louis Vuitton Resort 2019
After Chanel, Prada and Dior, fashion house Louis Vuitton presented its Resort 2019 collection Monday, May 28 at the Marguerite and Aimé Maeght Foundation...
Is Maya Ali Going to Star With Akshay Kumar for Her Next Movie?
The young and vibrant VJ turned actress and iconic Lux girl, Maya Ali never fails to deliver praise-worthy performances for the audience.
Currently she is...
Daraz Once Again Hits the Nail on the Head With its Quirky & Well-Timed...
A successful brand is one that makes most of every opportunity. Brands that can smartly time campaigns can effectively communicate their message without stretching...
5 Pakistani Actresses Who Made Iconic Fashion Statements In 2020
Actresses who can make fashion statements are our favorite. There’s nothing like a powerhouse persona donning a strong outfit and owning it fearlessly. Here’s...
Pakistanis Are Finding Ridiculously Priced ‘Chand Tara’ Earrings Offensive
Jehan Online, the sister brand of Zara Shahjahan has come under the spotlight because of its absurd prices. Would you pay Rs. 8k for...
H&M Just Introduced A Kurta In Its Collection & Pakistanis Are Losing It
We often have come across brands trying to replicate different cuts and styles. However, it isn't every day when you get to experience a...
Poor Quality Of Clothes – What Are Local Clothing Brands Up To?
The latest ban on imported items from abroad, including clothing items, has left many Pakistanis stressed and confused. Where do they get their clothes...
Times Pakistani Actresses Were A Little Too Inspired By Bollywood
Lollywood and Bollywood have always had a conflicting relationship and when it comes to something as grey as fashion and makeup many actresses on...
Feroze Khan’s Slams Haters Who Trolled His New Style Statement!
The dapper Feroze Khan is making waves on social media, known for his super-hit role in the drama, Gul-e-Rana, and movie Zindagi Kitni Haseen...
Ellen DeGeneres Turns Fashion Designer for Walmart
Ellen DeGeneres has teamed up with the retail giant on EV1, a womenswear line that is set to make its debut on September 10....