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Mountain Dew draws attention with teaser campaign
By Ufaq Ashfaque
JULY 10, 2013 – World renowned soda beverage and a product of PepsiCo, Mountain Dew launched a teaser campaign.
Users have multiple opinions...
Despicable Me 2’ targets adults
By Ufaq Ashfaque
JULY 10, 2013 –Walt Disney hits cinemas with their latest production entitled ‘Despicable Me 2’. After the successful production and an animation...
Nike Sunglasses for Runners: Protecting Vision and Maximizing the View –
By Anum Saeed
JULY 10, 2013 - Nike and Transitions Optical, the leading provider of adaptive optical and performance sun lenses teamed up to create...
The Fro-yo Fad In Pakistan
The first frozen yoghurt ever to be introduced was in the 1970’s first in the USA. By 1990’s the NewYork Times reported that 177...
LAYS Chaat Street
LAYS definitely knows how to stay on the top. LAYS potato chips are available in different flavors. The regular range of flavors includes Salted,...
Lawn industry: A necessity pushed too far
Branded lawn craze started around two years back when various designers identified the need for trendy and extravagant dresses. Unfortunately, what designers introduced as...
L’Oreal’s ‘Stay Rooted Campaign’ goes desi with ‘Jad Se Judein’
By Ufaq Ashfaque
JULY 9, 2013 L’Oreal launches a heart-felt ad campaign called ‘Jad se Judein’, which is a song by Mohit Chauhan, a well-known...
Magnum and Lipton at the 12th Lux Style Awards
By Ufaq Ashfaque
JULY 9, 2013 – Unilever promoted its premium products Magnum and Lipton by extending the products into the prestigious Lux Style Awards. ...
Coca-Cola Slims Down and Spotify’s up!
By Anum Saeed
JULY 9, 2013 - Coca-Cola came up with a slim line 250ml can in the UK and co-branded with Spotify, attracting consumers...
Nando’s brings Ramadan deal
By Ufaq Ashfaque
KARACHI, JULY 9 – Pakistan’s popular chicken expert Nando’s is now looking ahead to capture the market during the festive month of...
Spurring negativity: SCB Celebrating 150 years in Pakistan
By Ufaq Ashfaque
Standard Chartered Bank is a popular name in the banking industry. They have been targeting both consumer and corporate banking and offering...
Stoneage Jeans: Unzipped
Babar Rashid Khan, Associate Vice President - Strategy and Creative, StoneAge Jeans Co., tells us how the company has retained its positioning as the...
Dark Marketing: To do or not to do
Dark Marketing, as sinister as sounds, is not that bad. It is a term used to refer to way of marketing, brand building and...
Samsung gives a new face to the ‘cost-effective’ android phone market
By Rasheeda Sohail
Galaxy Star is the cheapest Android phone from a reputable company like Samsung. The most unique aspect of the phone happens to...
Unpixelating The Digital Sphere
Where there are more than 30 million internet connections in the country, according to an estimate by the Internet Service Providers Association of Pakistan...
Telenor launches Mini Budget offer
By Ufaq Ashfaque
JULY 8, 2013 – The Norway-based telecom giant Telenor launched an exciting offer 'Telenor Talkshawk Mini Budget', for their Pakistani customers.
It is...
J&J Launches Innovation Center in Boston
By Ufaq Ashfaque
The world’s leading child care brand Johnson & Johnson (J&J) launched its innovation center in Boston. The center was on the agenda...
Dell entering the smart watches industry
By Ufaq Ashfaque
Dell, the world’s global computer hardware giant is looking forward to way for creating and establishing name in the Smartwatches industry and...
National Ketchup enter Ramadan
By Ufaq Ashfaque
JULY 08, 2013 - Pakistan ' s popular condiments brand National Ketchup spurs paparazzi with its new, exciting advertisement.
Their new slogan...
DellBerry: Could this be real?
By Ufaq Ashfaque
JULY 8, 2013 – Blackberry could use the support of Dell and vice versa, should both the brands invest into creating a...