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Mountain Dew draws attention with teaser campaign

Mountain Dew draws attention with teaser campaign

By Ufaq Ashfaque   JULY 10, 2013 – World renowned soda beverage and a product of PepsiCo, Mountain Dew launched a teaser campaign. Users have multiple opinions...
Despicable Me 2 targets adults

Despicable Me 2’ targets adults

By Ufaq Ashfaque JULY 10, 2013 –Walt Disney hits cinemas with their latest production entitled ‘Despicable Me 2’.  After the successful production and an animation...
Nike Sunglasses for Runners Protecting Vision and Maximizing the View

Nike Sunglasses for Runners: Protecting Vision and Maximizing the View –

By Anum Saeed JULY 10, 2013 - Nike and Transitions Optical, the leading provider of adaptive optical and performance sun lenses teamed up to create...
The Fro-yo Fad In Pakistan

The Fro-yo Fad In Pakistan

The first frozen yoghurt ever to be introduced was in the 1970’s first in the USA. By 1990’s the NewYork Times reported that 177...
LAYS Chaat Street

LAYS Chaat Street

LAYS definitely knows how to stay on the top. LAYS potato chips are available in different flavors. The regular range of flavors includes Salted,...
Fashion

Lawn industry: A necessity pushed too far

Branded lawn craze started around two years back when various designers identified the need for trendy and extravagant dresses.  Unfortunately, what designers introduced as...
LOreals Stay Rooted Campaign goes desi with Jad Se Judein

L’Oreal’s ‘Stay Rooted Campaign’ goes desi with ‘Jad Se Judein’

By Ufaq Ashfaque JULY 9, 2013 L’Oreal launches a heart-felt ad campaign called ‘Jad se Judein’, which is a song by Mohit Chauhan, a well-known...
Magnum and Lipton at the 12th Lux Style Awards

Magnum and Lipton at the 12th Lux Style Awards

By Ufaq Ashfaque   JULY 9, 2013 – Unilever promoted its premium products Magnum and Lipton by extending the products into the prestigious Lux Style Awards. ...
Coca-Cola Slims Down and Spotifys up

Coca-Cola Slims Down and Spotify’s up!

By Anum Saeed   JULY 9, 2013 - Coca-Cola came up with a slim line 250ml can in the UK and co-branded with Spotify, attracting consumers...
Nandos brings Ramadan deal

Nando’s brings Ramadan deal

By Ufaq Ashfaque KARACHI, JULY 9 – Pakistan’s popular chicken expert Nando’s is now looking ahead to capture the market during the festive month of...
Spurring negativity SCB Celebrating 150 years in Pakistan

Spurring negativity: SCB Celebrating 150 years in Pakistan

By Ufaq Ashfaque Standard Chartered Bank is a popular name in the banking industry.  They have been targeting both consumer and corporate banking and offering...
Stoneage Jeans Unzipped

Stoneage Jeans: Unzipped

Babar Rashid Khan, Associate Vice President - Strategy and Creative, StoneAge Jeans Co., tells us how the company has retained its positioning as the...
Dark Marketing

Dark Marketing: To do or not to do

Dark Marketing, as sinister as sounds, is not that bad. It is a term used to refer to way of marketing, brand building and...
Samsung gives a new face to the cost-effective android phone market

Samsung gives a new face to the ‘cost-effective’ android phone market

By Rasheeda Sohail   Galaxy Star is the cheapest Android phone from a reputable company like Samsung.  The most unique aspect of the phone happens to...
Unpixelating The Digital Sphere

Unpixelating The Digital Sphere

Where there are more than 30 million internet connections in the country, according to an estimate by the Internet Service Providers Association of Pakistan...

Telenor launches Mini Budget offer

By Ufaq Ashfaque   JULY 8, 2013 – The Norway-based telecom giant Telenor launched an exciting offer 'Telenor Talkshawk Mini Budget', for their Pakistani customers. It is...
J&J Launches Innovation Center in Boston

J&J Launches Innovation Center in Boston

By Ufaq Ashfaque The world’s leading child care brand Johnson & Johnson (J&J) launched its innovation center in Boston. The center was on the agenda...
Dell entering the smart watches industry

Dell entering the smart watches industry

By Ufaq Ashfaque Dell, the world’s global computer hardware giant is looking forward to way for creating and establishing name in the Smartwatches industry and...
National Ketchup enter Ramadan

National Ketchup enter Ramadan

By Ufaq Ashfaque JULY 08, 2013 - Pakistan ' s popular condiments brand National Ketchup spurs paparazzi with its new, exciting advertisement.   Their new slogan...
DellBerry Could this be real

DellBerry: Could this be real?

By Ufaq Ashfaque JULY 8, 2013 – Blackberry could use the support of Dell and vice versa, should both the brands invest into creating a...

australia-set-up-alcohol-free-pakistan-fan-zones

Australia To Set Up Alcohol-Free Pakistan Fan Zones For November Series

Cricket Australia (CA) has unveiled exciting plans to create dedicated fan zones for Pakistan supporters during the upcoming white-ball series in November. This initiative,...

Ishrat Hussain Urges German Firms To Train Pakistani Students

Former Governor of the State Bank of Pakistan (SBP), Ishrat Hussain, has urged German companies operating in Pakistan to actively contribute to the nation's...

Pakistani Student Develops Brain-Controlled Wheelchair

Two students from the University of Engineering and Technology (UET) Mardan have developed a prototype of an electroencephalogram (EEG)-based wheelchair that can be controlled...

Netizens Roast Shoaib Malik After He Posted A ‘Couple’ Photo

Former Pakistani cricketer Shoaib Malik has sparked controversy by uploading a couple photo with his wife Sania Javed on social media, showcasing their vacation...

Asim Azhar Breaks Down Marriage Talks with Fiancée Merub Ali

Pakistani singer Asim Azhar recently shared an update on his marriage plans with fiancée Merub Ali in an interview with actor Imran Ashraf. The...