JULY 10, 2013 – World renowned soda beverage and a product of PepsiCo, Mountain Dew launched a teaser campaign.
Users have multiple opinions regarding Mountain Dew’s teaser. Some claim, it is a competition; others are sure that a new product is being launched as a sub-brand of Mountain Dew.
With their campaign, the brand is looking forward to further strengthen their image of being a young brand, promoting adventure, the zest for life, being ambitious and achieving great milestones.
Mountain Dew looks ahead to gain attention and hype with its teaser campaign and keep the young audience curious.