Karachi, 2 July 2020: Unilever Pakistan announced Glow & Lovely as the new name for the Fair & Lovely brand.
This is the next step in the evolution of its skincare portfolio to a more inclusive vision of ‘Positive Beauty.’ Over the next few months, Glow & Lovely will be on the shelves, and future innovations will deliver on this new proposition.
In 2019, the brand’s communication moved away from benefits of fairness, whitening, and skin lightening, towards the glow, even tone, skin clarity, and radiance, which are holistic measures of healthy skin. The brand has never been and is not a bleaching product.
The brand is committed to celebrating all skin tones, which will be reflected in the rebranded product’s communications and messaging.
Islamabad: July 2nd, 2020:- Reckitt Benckiser (RB), the makers of leading health and hygiene brands including Dettol, Harpic, and Robin Bleach, has recently announced a collaboration with the Government’s frontline organization, NDMA (NATIONAL DISASTER MANAGEMENT AUTHORITY), to conduct disinfection drives across significant high traffic public places in a bid to further their efforts to fight the COVID-19 pandemic.
The organization will hold the disinfection drives in frontline public places with high exposure, including public hospitals, bus stops, and railway stations in Karachi, Lahore, and Islamabad. To maintain the effectiveness of the disinfection process, RB will use state of the art equipment and its high-quality disinfectant brand, Robin Bleach; a sodium hypochlorite-based product being used in compliance with WHO standards around disinfection (*WHO recommends bleach as an effective disinfectant against germs. However, WHO does not endorse any specific brand.)
On this collaboration, the Chairman of NDMA, Lt. General Muhammad Afzal, said, “We believe there has never been a more important moment in time for the entire nation (public and private organizations) to work towards solving one of the most pressing problems. That is why NDMA has chosen to work with RB to complement its expertise and resources with RB’s high-quality products to help protect as many people as possible and curtail the spread.”
The CEO of Reckitt Benckiser Hygiene Home Pakistan Limited, makers of Robin Bleach, Akbar Ali Shah, said, “As the world faces this unprecedented global health crisis, it is clear that no one can fight this war alone. We have been at the forefront of this battle since the outbreak. This unified effort on our part has been in the hopes to help the country flatten the curve of the spread of COVID-19, and to accelerate the return of everyday life.”
RB has been helping the country respond to the COVID-19 crisis, working directly for communities most affected by the pandemic with ration distributions, donation of healthcare kits, and continue to help with more donations to come, including of hygiene product supplies. The organization has also been actively raising awareness by launching public service messages in collaboration with the Ministry of Health. RB also previously announced a commitment of Rs. 500 million for relief efforts to help the country fight the COVID-19 pandemic. These disinfection drives also come as part of RBPL’s efforts to step up preventive measures against the COVID-19 crisis.
Pakistani celebrities are now looking forward to finding their soul mates to settle down finally. Just recently, Pakistani singer/songwriter Haroon Rashid tied the knot with Farwa Hussain at the age of 47. The two had an intimate ceremony in which they only invited close friends and family members.
However, some famous young celebrities are yet to tie the knot, such as Hania Aamir, Mawra Hocane, Saba Qamar, Asim Azhar, Bilal Abbas Khan, and so many more. Speaking of Minal, she’s one of the celebrities that people have wanted to announce the big news. Since Aiman has now gotten married and has a daughter, people are now expecting Minal to share something big!
I think I’m too young to get married as of now. Also, since Aiman has given me Amal, it seems all my wishes have been fulfilled,
Minal’s statement did cause a backlash as some netizens didn’t approve of what she said. Here’s what they said:
Not only this, but many were shocked about the fact that why is Minal looking for a guy? Weren’t Manzoor and Minal together?
Well, just a few days ago, another shocking news surfaced the internet. The story was about Minal hanging out with her co-star Ahsan Mohsin Ikram. Moreover, people believe that the two are currently dating as Manzoor and Minal have parted ways as per their Instagram accounts.
Both Manzoor and Minal have to delete pictures of each other from the respective social media handles, and people have been making speculations. Well, Minal’s recent interview with Aima Baig pretty much answers everyone’s questions.
What are your thoughts on this matter? Why do you think Minal and Manzoor have parted ways? Let us know in the comments below.
Stay tuned to Brandsynario for the latest news and updates!
Pakistan’s automotive sector had been blooming until recent times. The industry showed much promise until it was hit with inflation and the coronavirus pandemic.
However, the fact is that no matter how expensive cars become, it is a necessity. Despite this, local automotive manufacturers have been struggling to sell their cars, mainly because Pakistanis prefer imported ones.
Many old imported Japanese cars were being sold as new cars in the country not to long ago. So the real question here is, why do Pakistanis prefer imported cars over local vehicles?
1. Safety Features
PC: Travellers insurance
Many Pakistanis believe that the local automotive manufacturers are exploiting the buyers and are making them pay a hefty amount for a car that has nothing to offer. One of the main concerns of the buyer is safety features.
The majority of locally produced cars do not have modern and international standard safety features. They are stripped down. As compared to local cars, imported ones come with a bunch of safety features from driver and passenger airbags to detectors, emergency braking, stability control, and much more.
2. Car Built
Imported cars have more sturdy build and can help in protecting the driver and the passengers if there is an accident. According to many Pakistanis, local vehicles are not reliable as the car parts need replacement more often, and the maintenance costs them a lot from their pockets.
3. Variety
PC: CarUpdateSite
A Pakistani consumer has a specific mindset, reliable quality for an affordable price, which is very hard to say “no” to. However, as time goes by and technology advances, so do the features in a car, which makes them high-end and premium. Pakistan does not get many newer models launched by automotive manufacturers because the majority can’t afford to buy them. Hence, those who can do so have no choice but to import cars instead.
4. Price
As importing local body parts and tax has become very expensive for local manufacturers, Pakistanis see hardly any difference in the prices of domestic and imported cars. They are willing to put in the extra money and opt for the imported ones compared to the local ones because of the lack of features and attractiveness.
5. From Factory to Consumer Process
PC: Financial Times
Unlike for imported cars, local cars have to go through an excruciating process from the moment it exits the factory as soon as it gets off the belts its revolved around too many different dealerships, and each dealer bargains for a higher price keeping a profit margin. By the time it reaches the consumer, its cost is very high and may not be worth it by the end of it all.
Which other reasons can you think of?
Share them with us in the comments below.
Stay tuned to Brandsynario for more news and updates.
Jeff Bezos’s net worth has reached a new peak. Even though Bezos gave up a quarter of his stake in Amazon to ex-wife Mackenzie after the divorce, his net worth has also surged higher than it was before his divorce with Mackenzie. Jeff and Mackenzie Bezos’s separation is termed the most expensive divorce of all time.
On Wednesday, Bezos’s shares rose to record high 4.4% because of the shift in consumer behavior. Since the emergence of the pandemic, the consumers now prefer to shop with e-commerce than retail.
After the divorce, Mackenzie Bezos is now the world’s second-richest woman. She holds a net worth of $56.9 Billion and has a 4.4% stake in Amazon. She is ranked 12 in Bloomberg’s billionaire index.
source: businessinsider.com
Who is Jeff Bezos?
Jeff Bezos, the Amazon CEO, is the richest man in the world. Yes, even after his divorce settlement. Bezos, in one of his Instagram posts, said that his father came from Cuba to the United States at 16 years of age. His dad adopted him when he was four years old.
Throughout the pandemic, Bezos’s wealth continued to rise. Based on data of the previous five years, Comparisun has predicted that Bezos will be the world’s first trillionaire by the year 2026 if his wealth continues to grow at this rate. However, analysts doubt that this will happen. According to them, Amazon’s business surged due to the global pandemic, and, likely, an economic shift can easily disrupt Amazon’s rising wealth.
While people lose their jobs, billionaires compete for trillions
source: businessinsider.com
Last week, Tesla CEO Elon Musk trolled Bezos on Twitter. Tech billionaire Musk called Bezos a copycat. Musk’s remark came after Amazon got its hands on Zoox’s self driving cars. He retweeted Financial Times tweet with his remark.
As the world economy is reopening, the world’s top 10 billionaires have gained around $23 billion in only one week. From 18th to 26th June, Bezos’s net worth rose $5.6 billion. Bezos’s ex-wife, Mackenzie Bezos, also made $2 billion. Ma Huateng, now China’s wealthiest man, made $3.4 billion. Moreover, Tesla CEO Elon Musk has made $25.8 billion since the beginning of this year.
This upward shift in the net worth of these billionaires has caused public outrage. Millions of people all around the world have lost their jobs amid the pandemic. Most of the people turned to Twitter to voice their backlash, including Elizabeth Warren-an American politician.
While Jeff Bezos is on track to become the world’s first trillionaire in the middle of a pandemic, Amazon is ending overtime pay for warehouse and delivery workers on the front lines. This is immoral. pic.twitter.com/aeR4bCXVHi
This may turn out to be shocking for most of you, but this happened.
The entertainment industry is most famous for celebrity scandals and controversies. In Pakistan, there have been many celebrities who are known for being part of juicy discussions. However, as we have come across quite a few of them, new ones seem to keep emerging.
Sumbul Khan Allegedly Having An Affair With A Married Guy
The rise in celebrity secrets being exposed is shocking. Moreover, what’s mind-boggling is the fact that people are showing no mercy in revealing them. Just recently, another Pakistani actress, Sumbul Iqbal, has also been allegedly exposed by a young emerging model, Mantasha Kiani.
According to Kiani, she claims that Sumbul has been having an affair with her father, Nadeem Kiani. She also stated that Sumbul has not been allowing Mantasha’s father to meet them and keeping the family away.
Here’s what Manatasha Kiani wrote in her Facebook post:
Yes, Mantasha did seem furious about the whole issue, and according to her, she couldn’t take it anymore and had to speak up.
An alleged audio conversation between Sumbul and Nadeem Kiani is also making rounds on the internet. In the audio, the two can be heard planning their future. According to Mantasha, Sumbul and Nadeem have been in a live-in relationship for the past 12 years. She also calls Sumbul a ‘homewrecker.’
P.U.B.G. recently got banned in Pakistan by Pakistan Telecommunication Authority because of health concerns. As a result, the Internet is divided between those who are mourning and those who are trolling. The latter, on the other hand, are making this situation unbelievably hilarious.
The Trolls Take The Cake
Trolls on the Internet are finding fodder for their humor in the misery of the game’s fans. Memes are being shared left, right, and center, and they’re too good to ignore. They get to make fun of the players because many had bought the ‘Royal Pass’ before the game got banned.
The Royale Pass gives players several benefits, all earned through playing the game to unlock them. It also costs a substantial amount ranging from $7-10.
Moreover, there are others sharing memes of the family’s reaction to ban on the game versus the players. As you can guess, the former are celebrating while the latter sobs.
All memes under the sun in P.U.B.G.’s context are infiltrating the Internet at the moment.
Pictures ranging from Spongebob to Munna Bhai M.B.B.S. are being used by the trolling community to make light of the situation at hand.
Finally its done … M i the only person never use pubg lol only heard abt it… but i have seeen children r badly addicted by this game anyhw Rest in peace 🤭#pubgbanpic.twitter.com/OyuVtGoNzn
Amidst all the trolling and humor, there are also several other concerns. Some have shared landscapes of a Utopia and captioned it “This Is What Pakistan Looks Like After The Ban.” Additionally, there is another tweet that remarks on how the suicide rates will fall to 0 after this.
Image Source: Twitter
Behind these memes, there’s an implicit message of not finding this decision the best.
The government banned the game since it feels this game is too burdening on the mental health of children. But does banning one game solve everything? There are still similar games out there, and VPN can be used to play it too!
#BanTikTok Is Trending
Image Source: Twitter
After the ban on P.U.B.G., its fans have started a movement against Tiktok. Their stance is that they first ban this app, which is also causing mental health issues. There are many memes about Pakistanis and Tiktok, too, regarding our obsession with the app. Also, recently two teenagers passed away while making a TikTok. The ban being demanded on the app is justified; it seems.
Do you support the ban? Let us know in the comments below!
Stay tuned to Brandsynario for the latest news and updates.
How many of you have been reaching for the bag of potato chips these few days? Or have been munching on some cookies while binge-watching a show on Netflix? Well, you’re not alone. Bingeing during the coronavirus crisis isn’t just about Netflix.
Masses are plowing through the pandemic with Oreos and mac and cheese, as stress-eating and boredom propel them through their lockdown provisions. We feel you!
However, if you intend to cut back on sugar and carbs to maintain/reduce weight – then we’re here to help.
Here’s how you can shed pounds while sitting at home:
1. Load up on fruits and vegetables:
Source/ Buzzfeed
As cliche as this sounds, plants are right for you. We’ve heard that all our lives consume our greens, and we’ll be okay. If you crave sugar and wish to snack, opt for fruits like apples and bananas that are readily available right now.
This might not be as easy, but whenever it is possible to get hold of fresh produce, do so. Using fresh vegetables to cook large batches of soups, stews, or other dishes will make them last longer and provide meal options for a few days. These can also be frozen where possible and then quickly reheated.
2. Swap fresh produce with canned goods
Source/ Healthline
It’s no surprise that getting your hands on fresh products will be difficult so you can resort to some canned beans, chickpeas, and canned corn provides an abundance of nutrients, can be stored for months, and can be included in meals in many ways.
The canned tuna is rich in protein, omega three fatty acids, and a range of vitamins and minerals. These can be used cold in sandwiches, salads or pasta dishes, or cooked as part of a warm meal and be delicious.
Dried goods like dried beans, pulses, and grains such as lentils, split peas, rice, are also nutritious, long-lasting options that are tasty, affordable, and filling. Rolled oats cooked with milk or water can serve as an excellent breakfast option and can be spiced up with yogurt, chopped fruits or raisins.
3. Make cooking and eating fun and meaningful part of your family routine
Source/ BuzzFeed
Cooking and eating together is an excellent way to create healthy habits, strengthen family bonds, and enjoy. Wherever you can, involve your children in food preparation – small children can help with washing or sorting food items while older children can take on more complex tasks and help to set the table.
Try as much as possible to stick to fixed mealtimes as a family. Such structures and routines can help reduce anxiety for children in these stressful situations.
4. Limit highly-processed foods
Source/ Healthline
While using fresh produce may not always be possible, try to limit the amount of highly processed foods in your shopping basket. Avoid purchasing bags of chips or boxed juices since they contain sugar, and processed food will result in weight gain. If they aren’t around you, you won’t eat them. Out of sight, out of mind!
Try also to avoid sugary drinks and instead drink lots of water. Adding fruits or vegetables like lemon, lime, cucumber slices or berries to water is a great way to add an extra twist of flavor.
Stay tuned to Brandsynario for the latest news and updates!
Apple has surprised us all with the latest iOS 14 – it is nothing less than a breath of fresh air. With the newest update, Apple has launched many new features such as picture-in-picture, widgets, app library, and so much more.
Virtually many of these features have been offered by Android years ago. This is the first time Apple has given some options to customize your iPhone, unlike previous versions of iOS.
iOS 14 is definitely a bigger update than iOS 13 #iOS14
— Apple Software Updates (@AppleSWUpdates) June 22, 2020
However, there are very apparent issues that have not been resolved in either of the versions such as Apple’s mail app that performs poorly, or the music app that is still useless unless you decide to buy music from iTunes and more.
What we ask for
– fix mail app
– make Music app usable
– fix iOS 13 regression
– make Xcode usable
– working Swift debugger
– make macOS usable in slow network setup
What we get: broken iOS 14. New Storyboards feature. Xcode new feature and ignore old problems. and more AR
— Artist Formerly Known as Marcin K (@krzyzanowskim) June 21, 2020
Here are Top 5 Android Features iOS 14 has. Read the full story here:
The notification bar shows more information now, such as calls being blocked, apps accessing a microphone or camera, etc. Just recently, Tiktok was caught accessing information even after the user was done using the app.
IOS 14 is more accessible than the previous version. For someone whose profession requires organizing, the home screen, along with widgets, can serve a higher purpose. Fun fact, You can also stack your widgets in different shapes and sizes.
You can also hide apps that you no longer use in the latest version. For apps that you use, you can easily add them to a drawer on either of the home screens—no more staring a grid of unorganized apps!
The new home screen has changed enormously. While few love the original version, many still can’t get a hang to it. Read here how the home screen has changed enormously.
If we compare the iOS 14 with iOS 13 – I think the latest version is better, which gives you enough freedom to customize your phone and latest features to explore.
Which version of iOS is your favorite? Let us know in the comment section below.
For more news and updates, stay tuned to Brandsynario.
Brands today have to create a positive social impact. They must be more than what they sell to survive in the 21st century. They must be names that are applauded for how they sell it and the way they share their resources.
What Is Meant by ‘Positive Social Impact’
Positive social impact is a reference to ‘corporate social responsibility.’ The latter term is a self-regulation mechanism for businesses to aid them in their philanthropic, activist, or charitable goals. Moreover, brands that do not abide by their corporate social responsibilities are often shunned.
Image Source: Virgin
If you’re looking for a guide on how to implement them better or to see whether your favorite brands are socially responsible, keep reading!
1. Create A Brand Ethos That Resonate With People
Firstly, create a brand ethos. Brand ethos refers to a connection that is made between the brand and its audience. Necessarily it’s the beliefs of a company that helps them align with customers who share the same ideas. Having a practical ethos can help you start critical social dialogues.
Image Source: Clevertrap
For instance, several brands create a dialogue on racism, sexism, and unfair labor practices. Speaking about unfair practices is a way for a brand to use its influence to create a positive social impact.
2. Be Environmentally Friendly
Secondly, implement environmental-friendly policies. Reduce your carbon footprint. Package your goods in biodegradable material. Recycle. Filter. Dump your waste responsibly. In a survey cited by Harvard Business Review, 65% of people said they buy purpose-driven brands.
Advocating for environmental sustainability and implementing it is a win-win situation. You not only build clout with a broad base of consumers, but you also get to create a positive social impact.
3. Abolish Sexist Policies
Thirdly, lead the change in making workplace progressive. Take your cue from Netflix— 52 weeks of paid parental leave are offered to its employees, which can be availed whenever. Parental consent is also the same for men and women alike. Moreover, the average parental leave other tech companies provide is 18 weeks.
Image Source: YourStory
Additionally, ensuring that male and female employees are judged based on their performance solely is also an effective measure. This way, the concept of ‘glass ceiling’ can slowly but surely be broken down. Having strict harassment laws can make sure that the workplaces of such brands are safe for all.
4. Set Aside A Percentage of Profit For Charity
Lastly, donate to good causes. Setting aside a percentage of profits to be deducted from annual profit sheets is a great way too. It is cost-effective: taking out monthly can be labor-intensive and inefficient. Donating a sum from annual profit will ensure that a substantial amount is going to the charity of your choice.
Similarly, you can fund underprivileged schools, old homes, orphanages, or animal welfare organizations. Whatever cause speaks to your heart can be helped by you donating even the smallest percentage of your profit. Moreover, this way, other brands can be inspired and motivated to do the same!
How many brands do you know who are creating a positive social impact? Let us know in the comments below!
Stay tuned to Brandsynario for the latest news and updates.
If the “getting rid” part of the article brought you here, then welcome to the #IHateMySkin club (yes, a FRIENDS fan here). I’ve got good and bad news for you.
Bad News: you can’t just “get rid” of your skin type like that.
Good News: you can treat it better and make it look good!
Taking care of your oily skin can be a tricky thing, especially in this killer heat. Open pores, acne, and greasy face all are common during this time. It can be even more challenging when you have to go to school, university, or work.
Oh, if only people with naturally good skin knew how privileged they are!
Well, you can start with not skipping washing your face twice a day AT LEAST. Try to use an exfoliator that is good for oily skin. Never ditch your sunscreen. Lastly, a proper diet and drinking plenty of water can make your skin look so much better.
Here are four things you should do to treat your oily skin better:
1. Pat it dry
After watching your face, pat dries your skin. Don’t bury your face in the towel and rub it on the surface. Instead, pat your face gently and with a clean cloth. If those water droplets, running down your face, don’t annoy you, then air drying is an even better option. Air drying is suitable for sensitive and acne-prone skin as well.
2. Blotting papers
Blotting papers are a lifesaver in this heat. Nowadays, wearing a mask can make a face even more greasy. Blotting papers can be beneficial. They absorb oil and make skin look non-greasy. So, whenever you go outdoors, just make sure to keep them in your bag. Blotting papers make your makeup look fresh even when it isn’t.
source: thriftyfun.com
3. Face Mask
Face masks can hydrate the skin and remove oils. They can make skin look fresh by closing the pores. Clay face masks work well on oily skin. If you want to apply a natural face mask, then raw honey is a great option.
diabetes.co.uk
4. Moisturize your skin!!
There is a huge misconception out there that you don’t need to moisturize your oily skin. If you do, then it will look even more greasy. This is an entirely baseless misconception. Oily skin needs to be moisturized as well. If you don’t moisturize your skin, it will produce excessive oil. Aloe Vera has proven to be an excellent moisturizer for both oily as well as acne-prone skin.
What is your skin type, and how do you take care of it? Let us know in the comments below!
Stay tuned to Brandsynario for the latest news and updates.
Smartphones have virtually taken over our lives in this modern and digital world. These devices that we carry with us at all times have quite a lot of personal information such as
our online banking details, our whereabouts, our data, etc.
Even though the smartphone has vulnerable data, people tend to take it very lightly while clicking on random links, pop up windows, ads, or download malware on their devices without knowing. You must educate yourself regarding the problem to prevent any theft of data.
These devices are vulnerable and can easily be hacked if you don’t take precautions. Here are five ways you can prevent your phone from being hacked:
1- Switch Off Bluetooth at All Times: Leaving your Bluetooth on at all times is not safe. Firstly, it will drain your phone’s battery, and secondly, it will provide hackers access to your device. This form of hacking is so neatly done that the user might never be able to identify that the device is being hacked.
Switch off the Bluetooth when it is not required.
Image Source/CNET
2- Stop Using Public wifi: This is one of the popular ways; your phone might get hacked. When you connect your phone to public wifi, hackers can access your phone. In this way, they steal your personal information by using wifi to an open hotspot.
When out in public, avoid using the Public wifi, and in case you’re using it, keep it short. End your session as soon as you’re done.
Image Source/NINCO
3- Pop up Windows: While using a browser on your phone, or surfing on the internet, you see pop up windows that display some kind of luring content such as make money online or something or the other. It is advisable not to click on those windows or the ads as malware content downloads on your phone automatically, which can lead to someone entering your device and stealing valuable information.
Image Source/ Design Your Way
4- Turn off the auto-fill feature: iOS and Android both have the auto-fill feature, which automatically fills your username, email address, and password to many websites as long as you allow it. iPhone usually requires your finger impression or Face ID for that which is exceptionally feasible for someone who forgets their credentials often, but the feature is not the safest.
Hackers can obtain this information from the feature conveniently. It is best not to use the feature and write down your credentials someplace safe.
Image Source/Medium
5- Protect your Credit Card data: If you have made a transaction online, be sure to delete the information of your credit card later once you’re done. If in case, this information goes in the wrong hands, you will get into some serious trouble.
Not having a credit/debit card added to your phone will not attract hackers to hack your device. Also, get a paid security app that can prevent information theft.
Image Source/ Forbes
Have something to add? Let us know in the comment section below.
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Cyberbullying can take many shapes, including threatening a person through text messaging or social media, taking inappropriate pictures of someone, or “leaking them.” According to the i-SAFE foundation, around half of the children and teens from around the are bullied online.
Additionally, more than half have bullied someone else. Parents should teach their kids about cyberbullying in order to protect their kids and prevent them from doing so. Parents should also build a relationship based on trust and kindness with kids.
This act of bullying online is more common than you think. Recently, a victim spoke about her cyberbullying experience. It happened in a popular game called PUBG. She said that a player used abusive language and gave rape threats. Since he called out her player number, it was directed towards her. She further asked PUBG to take measures to make the game a safe space for everyone.
Here are four things to teach your kids about cyberbullying:
1. What is Cyberbullying?
Firstly, kids should be able to identify if they are being cyberbullied. This will help them decide further actions. Hence, they will be able to protect themselves. It is the act of bullying people with the use of digital devices. It is most common on social media networking sites; for instance: Facebook, Instagram, and Tik Tok. Messages that carry physical threats or are sexual are also part of bullying.
2. They can trust you
source: unicef.org
3. They can report
Kids should learn that they can report bullying that happens through the use of digital devices. Additionally, they should report it even if it’s happening to someone else. They should be taught that the parents and authorities will take action to protect the victim. They will make sure that the kids are safe. You should also tell your kids while it is essential to go and report o the relevant authorities, it is more important to take one’s parents in confidence first as they may be able to guide kids better.
4. Don’t respond to cyberbullying
Parents should teach their kids not to respond to cyberbullying. If they receive a forwarded message, they should not send it ahead. Instead, the kids should let an adult know. They shouldn’t reply to a threat with a threat. Furthermore, the kids should be warned about not deleting any messages that come from the bully as they can be used as evidence while reporting.
What do you think about this? Let us know in the comments below!
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The moment we had all been waiting for is finally here!
Pakistan’s famous singer/songwriter Haroon Rashid has finally tied the knot with Farwa Hussain in an intimate Nikkah ceremony. The ceremony was a private affair that was joined by Haroon and Farwa’s close friends and family members.
Haroon has been winning hearts since the 1990s ever since he was a part of the band, Awaaz’. Not only is Haroon famous in Pakistan, but this pop star is also renowned internationally. He’s a British-born Pakistani who’s famous songs Mehbooba, Dil Se, and many others were loved by the masses.
The 47-year-old pop star was excited with joy to share the news of his marriage and how blessed he is to have married the most beautiful human being. He further mentioned how the feeling of true love is powerful and beautiful.
Here’s how Haroon announced this delightful news with his friend, fans and followers
I’M MARRIED!! Yesterday evening we had a beautiful intimate wedding ceremony in Islamabad for close family only. I feel blessed and overjoyed to have married one of the most amazing human beings I have ever known. True love is such a powerful and beautiful thing 😍 and I have waited my whole life for this. I’m looking forward to this exciting new chapter of my life with my beautiful and charming wife by my side.
He also added that,
I am ecstatic to share this news with all of you, my dear friends, fans and followers. I have already received so many beautiful messages from many of you I am truly touched.
Here’s the post where he shared some adorable pictures of him and his beautiful wife after the Nikkah
Pakistan’s popular YouTuber, Ducky Bhai, called out TikTokers for not joining other mediums to generate content. Indirectly, he called the tikTokers cringy and talentless.
YouTuber of the year PISA2020 left a tweet full of hatred after India banned Chinese App, Tiktok. While the app has not been banned in Pakistan, TikTokers at this side of the border are horrified of losing the app as some of them have a massive following.
Even if Tiktok gets banned in Pakistan just like in India, non-lip sync, talented and less cringy people are welcome to YouTube. Rest stay the fuck away from the platform for God’s sake.
Even if Tiktok gets banned in Pakistan just like in India, non lip sync, talented and less cringy people are welcome to YouTube. Rest stay the fuck away from the platform for God sake.
We agree that content on YouTube is far more mature than that of content on TikTok, but this was straight up rude. TikTok is the only app that has given some amount of power to micro-influencers.
After ducky bhai’s hateful tweet, social media uproared and questioned the quality of content created by the YouTuber himself over the years. For those of you who don’t know, Ducky bhai’s content has been labeled as problematic many times.
A twitter user said, “every platform has cringy content, and problematic content don’t generalize, and upar se TikTok was a good platform for some people like they could finally express themselves, your elitism shows”.
every platform has cringy content and problematic content don’t generalise and upar se tiktok was a good platform for some people like they could finally express themselves, your elitism shows ♥️
The Indian government banned a total of 59 Chinese mobile applications. These 59 apps include Tiktok, WeChat, Helo, and many others. The ban took place because these applications pose a threat to India’s “sovereignty and security.”
Have something to add? Let us know in the comment section below.
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A little over a month ago, on 22nd May, when PIA PK 8303 crashed near the Karachi airport, all of Pakistan mourned.
Over 100 souls, including men, women, children, the elderly, and even one of our aspiring models, Zara Abid, lost their lives.
The crash did not only open a detailed investigation as to what happened and who was responsible behind this devastating incident but also revealed alarming stats about PIA’s pilots.
PIA spokesperson Abdullah Hafeez told Dawn that around 260 pilots were found to have ‘dubious’ licenses leading to their grounding and termination, including the famous sister-duo pilots.
Yesterday, PIA took it to that their official social media accounts to announce that the European Union Air Safety Agency (EASA) has suspended the authorization of the airlines to operate in Europe for the next six months.
EASA has suspended PIA's permission to operate to EU member states for 6 months w.e.f July 1, 2020: 0000Hrs UTC. PIA is in touch with EASA to allay their concerns and hopes that the suspension will be revoked with our CBMs soon.
This decision was taken after the grounding of the pilots following the horrible crash.
EASA told PIA “it is still not sure” if all the remaining pilots are qualified, and that “they have lost their confidence” in the airline, PIA spokesman Abdullah Khan confirmed.
However, PIA has been receiving mixed feelings from netizens after this announcement.
Social Media Reacts to PIA’s Suspension
Here’s what the people have to say:
Unbelievable! First, Pakistanis not allowed to enter various countries. Then Gulf Airlines refusing to come to Pakistan. Now PIA not allowed into EU! Thank you Selectors and Captain of Team Pakistan!
#PIAplanecrash In Pak FA,FSc is required to work on petrol pumps and If you are matric pass & father is in PIA pilots association,you can become pilot of boeing 777 like its a donkey cart See the proud look on their faces after getting planes after matric. #PIAplanecrashpic.twitter.com/i9MzhsENsJ
— Muhammad Umair Khan (@Umair1311891) July 1, 2020
Would PAF hire pilots with fake licenses? Surely not.There are tests, procedures, training, protocols, standards. How did these fakes get jobs as #PIA pilots? I can't imagine they flew planes. At least not as pilot & co-pilot. How did the scam work? I want to read a full account.
I am very happy that European Union cancelled all #PIA flights. I am very happy that the fake pilots news was made public.
Now we have no choice but to fix up our messes.
If your ego is hurt then it means you felt nothing for the ones who died in the crash.
FIX THE DAMN PIA
— Mir Mohammad Alikhan (@MirMAKOfficial) June 30, 2020
#Pakistan International Airlines (#PIA) Pilots who died in 2016 ATR crash in Havilian KPK Pakistan in which 47 People died were suspended by the Pakistani Airways Miinstery yesterday for Having Fake Degrees.🙄pic.twitter.com/bDXSlfNBLm
— Wendigo #BoycottChina (@Being_Windigo) June 27, 2020
PIA pilots that had fake degrees caused disgrace to Nation not the government. Theese pilots weren't hired after this government came so how can you blame Government for this mishap. People who got fake degrees and people who hired them are real disgrace #PIA#DonkeyRajaMinusOne
Pakistan is going to change his policy and start a strict policy in every sector, startimg from #PIA towards #Powersector to sector Future proves his step were taken in these days. We r making these worst days due to COVID Best days by doing Positive changes #Khan@ImranKhanPTI
— Sanaullah Mastoi (@SANAULLAHMASTO4) July 1, 2020
#PakistanAirLine rises & will recorded hos performance, timing with positive change og Pakistani Govt. Proud to be #PMIK for change in Pakistan, I m sure world 'll accept again #PIA as a best airline again & will help other airlines as done in past.@Official_PIA@ImranKhanPTI
— Sanaullah Mastoi (@SANAULLAHMASTO4) July 1, 2020
So a person who promised millions of jobs pre election has achieved something miraculous. He hasnt only created a situatuon where people lose jobs at home but the governments irresponsible statements has gotten overseas pilots fired as well.. #PIA 1/2
PIA not only has lost its six months operations on Europe but also has become a victim to a scam worth 8 million!
Reportedly, some officials, PIA’s Sialkot office accommodated around 50 old ticket holders for their travel to Italy and Paris on select flights to mint money breaking the rules and policies.
As per policy, PIA has currently not been accommodating passengers that have purchased tickets before the current COVID-19 pandemic; this applies to any destination.
The select flights have been issued new tickets, which are almost double the average ticket rates.
A source told Dawn that “The officials in question accommodated old purchased tickets by charging extra money from their holders (passengers) for their travel to Italy and Paris.” The source also added that the officials who are behind this massive fraud had collaborated with some travel agents.
Moreover, an inquiry has said to be initiated against the culprits.
It is genuinely heartbreaking to see Pakistan’s national carrier, which was once one of the best airlines in the world, fail. Successful airlines such as Emirates had taken thorough training from PIA to kickstart their operations, and have become success stories themselves.
We hope that PIA will once again make Pakistan proud and will fly back very soon.
Stay tuned to Brandsynario for more news and updates.
On Tuesday, DG Inter-Services Public Relations official twitter account announced that Major General Nigar Johar had achieved another milestone in her career after being appointed as Pakistan’s first female officer as a lieutenant general.
Major General Nigar Johar, HI (M) promoted as Lieutenant General. She is the 1st female officer to be promoted as Lieutenant General. The officer has been appointed as 1st female Surgeon General of the Pak Army. Lieutenant General Nigar Johar hails from Panjpeer, District Swabi KPK.
Major General Nigar Johar, HI (M) promoted as Lieutenant General.
She is the 1st female officer to be promoted as Lieutenant General. The officer has been appointed as 1st female Surgeon General of Pak Army. Lieutenant General Nigar Johar hails from Panjpeer, District Swabi KPK. pic.twitter.com/ytw8YvSz76
— Lt.-Gen Nigar Johar (@NigarJoharKhan) June 30, 2020
Senator Sherry Rehman also congratulated the officer on her latest achievement; She says, “Great to see Major General as the first woman to be promoted to Lieutenant General in the military. Her home town in Swabi KP must be very proud.”
Great to see Major General Nigar Johar as first woman to be promoted to Lieutenant General in the military.
Her home town in Swabi KP must be very proud. #Pakistanpic.twitter.com/WXomhB68BF
Swabi, which is the first lady officer’s hometown, has given Pakistan Army a significant number of male generals, but for the very first time, a woman has reached this rank from the district.
PML-N’s Ahsan Iqbal also congratulated the lieutenant general, says, “Congratulations to first female three-star (Lt Gen) in Pakistan, Lieutenant General appointed first female Surgeon General of Pakistan Army. Indeed a leapfrog for Pakistani women, who are contributing in all areas of national development & security.”
Congratulations to first female three star (Lt Gen) in Pakistan, Lieutenant General Nigar Johar appointed first female Surgeon General of Pakistan Army. Indeed a leapfrog for Pakistani women, who are contributing in all areas of national development & security. @OfficialDGISPRpic.twitter.com/RVWq14TIIm
Sehebaz Sharif congratulated the first lady officer on this auspicious occasion, “Promotion of Major General to the rank of Lt. General, the first lady officer to reach this position in the history of Pakistan, is a powerful message to our girls & women to aspire for the impossible in life. Congratulations to the newly appointed officer!”
Promotion of Major General Nigar Johar to the rank of Lt. General, the first lady officer to reach this position in the history of Pakistan, is a powerful message to our girls & women to aspire for the impossible in life. Congratulations to the newly appointed officer!
— Shehbaz Sharif (Stay at home to stay safe) (@CMShehbaz) June 30, 2020
The first lady officer comes from an Army family. Her father, Colonel Qadir, and Major (R) Mohammad Aamir served in the Inter-Services Intelligence (ISI). Colonel Qadir and her wife passed away in a road accident 30 years ago.
Have something to add? Let us know in the comment section below.
For more news and updates, stay tuned to Brandsynario.
Since its emergence, coronavirus has caused a significant decline in the world economy. It has also given big brands a run for their money. It was mostly because of the lockdown. Countries all over the world implemented lockdown in the last few months. Even now, many places are still in lockdown due to the pandemic.
The corporate world has taken charge to make economic conditions better. Many entrepreneurs are now taking their brands digital. Moreover, brands are also giving back and donating in this time of crisis. Furthermore, many brands have decided not to delay their launch. This is because the situation doesn’t seem to improve soon.
Here are 3 of the brands launched amidst the global pandemic, COVID-19.
source: thedieline.com
United Sodas
Since the global pandemic has changed consumer behavior and has increased online sales, the United Sodas team decided to launch the brand digitally. This way, they will be able to reach and sell the product to the customers directly. Hence, the company started to focus on its online launch. Even though their team felt doubtful and tried reconsidering their way forward at times, the company successfully launched its beverages. It has also made 5x its sales projections.
source: habitskin.co
Habit
While most of us whined about staying indoors and having nothing to do, Habit’s team launched their sunscreen amidst coronavirus. At first, it was delayed from March 2020, but the company didn’t want to drag its launch anymore. Furthermore, because their goal was to launch in summers, the company decided to go ahead and start it this year.
The team took this after getting intimidated by “this is the new normal” mostly. After the launch, the company has decided to explore new marketing options, for instance: TikTok. The company is trying to spread positive energy and is confident despite the turmoil conditions of the market.
Neverland
The idea of Neverland was conceived during the pandemic. When its founders went to buy some plants for their apartments, they realized many problems with their whole buying experience. Thousands of people have signed up with them even before the launch of Neverland.
One of the noteworthy things about Neverland is that this idea was based on the need and trends amidst pandemic. A rise in demand for seeds and plants was recorded in the lockdown. Neverland will launch in September this year. It will also have an iOS and Android app.
Stay tuned to Brandsynario for the latest news and updates.
Pakistan International Airline (PIA) Pilot Sisters, Maryam Masood, and Erum Masood have been listed as two of the grounded PIA pilots among 150 others. A thorough investigation has been called out into the matter by PM Imran Khan after PIA’s recent plane crash.
Investigation reveals that 150 Pilots may have fake licenses.
A twitter user highlights the issue, says, this does not prove anything. Let the process run its course. Rushing to judgment with incomplete information and tarnishing people’s credibility and achievement must be avoided.
Does not mean the licenses are fake. Please let the process run its course. Rushing to judgement with incomplete information and tarnishing people’s credibility and achievement must be avoided.
One of them flying the B777: B777 loses radio contact over Europe then Gripen fighter jet scrambled to intercept the B777 and nearly shoot it down with 200 passengers because she (co-pilot) forgot to switch towers frequently while enters the different countries airspace.
Arif Iqbal Faruqi from Lahore, who has lost his children and wife in the recent plane crash, has been calling out the culprits on social media and default in the system.
SAY HELLO TO PALPA… ONE OF THE UNIONS THAT REPRESENT AND FACILITATE THE BLACKMAILING OF PIA…
The pilot sisters in 2016 were applauded for becoming the first pair to fly aircraft Boeing 777 concurrently. History was made as there was no record of two sisters simultaneously flying the same weight category aircraft.
PIA spokesman Danyal Gilani said: “There is no known record of two real sisters having flown the same weight category aircraft concurrently.”
He added: “History was made when Erum was upgraded to fly a B-777.”
Last year, one of the sisters, Maryam Masood, had made it to the headlines again. Reportedly, Maryam was flying an aircraft scheduled to take off from Islamabad to Gilgit that skidded on the runway. Urine tests were done, and later the pilot was grounded.
PK-8303 crashed in Karachi. Read the full story here:
Dubai, UAE; 28 June 2020: Careem, the internet platform for the greater Middle East, and Visa (NYSE: V), the world’s leader in digital payments, have partnered to expand digital financial inclusion across the Middle East and North Africa region by integrating Visa credentials into the Careem Pay Super App and providing Careem captains (the term for Careem drivers) with financial payment services that aim to resolve liquidity challenges associated with cash conversion, remittances and real-time access to funds.
Initially, Careem’s captains in five countries will be issued with Visa card credentials that will allow them to access a variety of advanced payment solutions. The Careem Pay Super App will be equipped with Visa’s real-time push payment solution Visa Direct that allows fast, safe, convenient, and real-time payments directly to eligible cards, accounts, and wallets. This will enable Careem captains to instantly access earnings from their daily trips in real-time as opposed to any time lags. Careem captains will also be able to use low-cost remittance solutions to make fund transfers to bank accounts and Visa cards worldwide, providing them access to cheaper modes of remitting money.
Junaid Iqbal, Managing Director, Careem Pay, said: “The only way digital payments truly make a difference is when both sides of the market benefit. Through this partnership with Visa, Careem will be paying captains in real-time, bringing them into the digital marketplace, and removing the need for cash.
Image Source: Baaghi TV
Digital payments are the backbone of Careem’s Super App, giving us immense opportunities to simplify the lives of even more people across the region. The partnership with Visa will not only solve cash flow constraints but will also provide many new use cases to improve the everyday lives of Careem customers.”
This move aligns with increased adoption and preference for digital payments. Visa’s latest Stay Secure survey[1] shows that consumers in the Middle East, including Pakistan, prefer digital payments over cash because they find it more secure, faster, convenient, and widely accepted. There is also a growing trend of contactless payment adoption, which now represents at least a third of all face-to-face transactions in nearly 50 countries, according to Visa data. In the UAE and Saudi, that figure is higher – with 8 out of 10 operations in Saudi and more than half of transactions in UAE made using contactless cards or devices.
Marcello Baricordi, Visa’s General Manager for MENA, commented, “The coronavirus outbreak has challenged societies around the world, and many individuals and businesses continue to experience severe hardship, especially the underbanked who are more vulnerable. As a company, Visa is working hard, along with our partners, including fintech, Super Apps, and Digital Banks, to support, inform, and protect our societies. We see how COVID-19 has radically changed how we spend, spend, and use money. Enabling secure, immediate movement of money for gig economy workers like Careem captains is especially vital as we support economic recovery efforts.”
Image Source: Forbes
He added: “With the pandemic already reinforcing existing trends towards increased digitization of payments, it is vital to introduce convenient and secure cashless solutions to bring formal financial services to the underbanked. Through our global payments network, VisaNet, we are helping Careem’s Super App move into global commerce in a fast, secure, scalable, and innovative way by giving millions of captains and consumers more options to manage and move their money in real-time. Our next-generation fund transfer solutions include earnings payouts, P2P transfers, and cross-border remittances that are integral to economic recovery.”
Visa and Careem will partner with licensed banks and regulators to roll out this service across the entire region where Careem operates, initiating from the United Arab Emirates, Pakistan, Egypt, Jordan, and the Kingdom of Saudi Arabia
[1] Visa MENA research on Consumer Attitudes and Behavior Towards Card Security, 2020.
