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Women’s Day 2020: 5 Pakistani Ad Campaigns That Will Inspire You!

By
Alefyah Hasnain
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International Women’s Day is celebrated across the globe on March 8th, this is the day that honors the accomplishments of women and enlightens the society about gender-equality.

Source: International Womens Day, Facebook

The theme for this year’s campaign is #EachforEqual which champions the idea that an equal world is an enabled world. So how are various brands around the world helping make this ideology a success? We take a look at these 7 ads that celebrate women’s achievements, take action for equality and are raising awareness against gender-bias.

Let’s take a look at some powerful ads and campaigns created by Pakistani brands this Women’s Day!

1. Ideas Pret – Invest in Her Future

This excellent campaign by Ideas Pret, Gul Ahmed speaks volumes about the importance of girls’ education in Pakistan. The big idea revolves around the statement, “If you educate a girl, she can change the fate of her family and nation.”

2. Pie in the Sky

The popular confectioner has released a heart warming video where they celebrate women and thank all the special ladies in their lives. The campaign is titled – Thank her, #ForEverythingSheDoes

3. K-Electric

The power supply company shows us the journey of their employee, Swaleha who is promoting the presence of women in the workplace and how she has managed to pursue her goals and ambitions!

4. Veet

The brand has yet again used its #buildherup campaign. Veet has partnered with the Salman Sufi Foundation on Women on Wheels to take the campaign further.

5. Nestle Yogurt

What did you think of these International Women’s Day campaigns by our very own brands? Let us know in the comments below.

Stay tuned to Brandsynario for latest news and updates.

Dua-e-Reem: Mahira Khan’s Latest Song About Equality In Marriage Is Winning Hearts!

By
Ariba Raza
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Marriage is a commitment and a contract between two people that is intended to last their lifetime. It is a bond unlike others that unites two people and grows as their relationship evolves. Nowadays, we see this bond being broken easily and the social repercussions are manifold. This is not to say that one needs to stay in a bad marriage but sometimes a little compromise from both sides can go a long way.

‘Dua-e-Reem’ featuring the queen of hearts Mahira Khan is a beautiful and witty song that highlights the journey of empowering women in marriage through a simple prayer. This work of art has been directed by the legendary Shoaib Mansoor and portrays the importance of both the genders in a thought-provoking manner.

We love the humorous exchange of words in the song between the singers and the highlight is the leading lady Mahira Khan’s equally witty comeback to the age-old unnecessary traditional barriers women face during marriage.

Ready to be blown away? Check out this Dua-E-Reem!

Changing the perspective!

In the past, we’ve all seen the cliched wedding TVCs where the storyline is usually exactly the same. The typically depicted “Rishta ” process, portrays everything to be just perfect prior to a marriage but no one talks about what happens after.

However, this song is anything but typical. It is most likely going to change the mindset of many. Nowadays, failed marriages have become common. Ever thought about the factors that lead to a failed marriage? Expecting too much from each other? Not willing to compromise? Not working towards making things right?

We’re sure everyone watching the song will definitely understand how annoyed Mahira and every other woman feels when we hear such age-old desi beliefs. Many a time women end up compromising even in the most absurd of circumstances – Yes, that’s the face we all make!

The video emphasizes on how both genders are equally important in a relationship. They complement each other and both need to compromise to keep their relationship going and to strengthen the bond.

The video beautifully portrays how a woman holds the key and power to the happiness of her household. The relationship in a marriage is based on understanding, companionship and compromise. The theory that opposites attract is true. Even if you have different backgrounds, likes and interests you can always find a way to create a bond is that is strong if it’s based on mutual respect, love and understanding. The song communicates an important important message through #RotiSayKhayenChawal as it symbolically depicts that even Roti can be eaten with rice – this shows the essence of compromise.

The beginning of any marriage is like an empty box that needs to be filled up. Both the husband and wife need to equally participate in it to live a happily married life and to create a perfect example for future generations.

She steals the show with this hilarious line – Well isn’t this what a marriage truly means? Equality for both partners, be it the good or the bad.

Although the message may sound pretty odd, the concept is pretty clear. Both the genders should accept the other despite their differences with utmost trust, love, care, respect and more. So, if one likes Roti and the other likes rice, who knows they might end up eating roti with chawal?

Oh! What a dream marriage this would be!

Summing it all up, marriage, no doubt is a beautiful relationship that asks for effort from both sides only if they are willing to make things work and maintain that perfect balance of love, trust, companionship and respect. To convey this very message to the masses, this campaign has done so exceptionally!

So, by now, we should all know that it takes two to make a marriage work

Let us know what you think about Dua-e-Reem in the comments below!

For more news and updates, stay tuned to Brandsynario.

10 Pakistani Female Athletes That Are Breaking Stereotypes

By
Ghazala Sulaiman
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“It’s a man’s world”. How commonly heard are these words for many females in Pakistan; however, there are some super strong sportswomen in our nation for whom it is nothing more than a fallacious phrase.

While young Pakistani girls are often discouraged from partaking in sports and athletics, there is a bunch of inspirational ladies that defied all odds and dared to dream big. These professional female athletes are the true pride of Pakistan for fighting against bias in our society and thus, they deserve to be celebrated.

Check out our list of ten exceptionally inspiring females whose splendid sport successes prove that all is possible if one has the will to achieve it.

1. Sana Mir

Changing the face of women cricket in Pakistan, is the legendary Sana Mir. She was just five years old when she discovered her passion for the sport,  idolizing famous cricket stars and fervently playing street cricket with her brothers.

Sana-Mir

Studying engineering, she took a 360-degree turn and became a cricketer by profession. Now the proud captain of the nation’s women cricket team, Sana stood undefeated with a gold medal in hand not one, but two times in Asian Games 2010 and 2014.

2. Naseem Hameed

Katy Perry’s tune “I am a champion and you’re gonna hear me roar”, suits Naseem Hameed just right! Silencing mocking tongues of the society, she rose to fame as South Asia’s fastest woman.

Naseem-Hameed

Winning the 100-metre in mere 11.81 seconds at  South Asian Federation Games (SAF) 2010, the “Queen of Tracks” records glorious 12 years as an athlete. Now she is serving as a coach at Aman Foundation and also trains underprivileged children in Korangi.Samina Baig

3. Samina Baig

Turning her childhood fantasy of conquering mountains into a full-blown living reality is the world’s most youngest Muslim woman and Pakistan’s first fearless female, Samina Khayal Baig.

Samina-Baig

You won’t believe that this 25 year old mountaineer has scaled startling heights of  seven summits: Mount McKinley, Mount Elbrus, Mount Kilimanjaro, Mount Aconcagua, Carstensz Pyramid, Mount Vinson and Mount Everest.  Determined about her goal, Baig continues with hosting the green flag on icy peaks to prove to the world that Pakistani women are second to none in any sphere of life.

4. Hajra Khan

Just 14 and Hajra Khan was set to claim countless victories in the sport of soccer. Consistently bagging top scorer awards at various tournaments, nobody could stop Khan  to fly over borders and shine internationally.

Hajra-Khan

The winner of 2011’s South Asian Beach Games held in Sri Lanka, Hajra is also the only athlete in the history of Pakistan’s women football to record 100 goals in her club career. At such a young age, the sports star has proved herself as not only the finest football player, but also a bonafide role model for all the women in the sports industry. She surely achieved in her career what many fail to do in such a short time.

5. Maria Toorpakay Wazir

With Pashtun blood flowing hot in her veins, the gallant girl of Wana Maria Toorpakay Wazir rose broke all stereotypical walls to pursue her passion for squash. Disguising herself as a boy, Maria used to play with her brothers on the streets of her volatile hometown.

Maria-Squash-Pakistan

Despite life-threats from extremists group, she worked hard to quench her thirst to play squash. Today the tomboy player boasts winning of 1st ever women’s event in the Nash Cup in Canada, the Southwest Squash Open and the Liberty Bell Open. Currently, she is ranked 47th in the world.

6. Twinkle Sohail

Who says Pakistan’s women sports revolve largely around testing waters or playing cricket? Our ladies can even do weightlifting and rock at it! Dazzling worldwide at a tender age of 19 is the young charmer, Twinkle Sohail who hails from Pakistan’s Christian community.

Twiinkle-Sohail

The teenager created history by grabbing gold at 2015 Asian Bench Press Championship. Sparkling like a star, Twinkle is the first female Pakistani powerlifter who won this victory, that too at her debut in the sport.

7. Ifrah Wali and Amina Wali

Pakistan’s phenomenal pair of Ifrah and Amina Wali dared to be different by performing the sport of skiing for the nation.

Irfan-and-Amna-Wali

The skiing sisters from Gilgit-Baltistan mark participation in various international tournaments with Amina grabbing gold and Amina seizing silver medal respectively in the first South Asian Winter Games 2011. This dynamic duo are truly a beacon of light for all females in Pakistan, inspiring them to break barriers and chase their dreams!

8. Palwasha Bashir

Stamping down the patriarchal setup in  Pakistan is the 28-year-old, hard-working badminton player Palwasha Bashir.

Palwashay-Bashir

Initially rising as a star on a national level by winning back-to-back national titles,  the badminton beauty created a sensation after she brought home a bronze medal winner for  South Asian Federation (SAF) games 2010. For Palwasha, the sky is the limit and she vows to make her nation swell with pride by bringing in more accolades.

9. Rubab Raza

Ruling the waves is Pakistan’s first ever female Olympic swimmer, Rubab Raza.

rubab-raza

She was just 13 when she competed at Olympics of 2004  in a 50-meter freestyle. At SAF 2004, she achieved  two silver medals and one bronze medal. Today, athletes in her field like Kiran Khan and Anum Bandey look up to their senior  as she emerged as a role model for all budding female swimmers.

10. Sadia Sadaf

Cycling her way to success is the sports superstar, Sadia Sadaf. Little do people know, but Sadaf held a silver medal at SAF 2010.

sadia-sadaf

Sources reveal that Sadaf was suffering from Hepatitis C and seemingly vanished from the sports sphere. However, she will remain a hero for the ladies and a champion in the sports history of Pakistan.

Truly, a woman can not be ignored anymore nor they will allow being chained to prejudices that prevail in the society. Like these ten super-woman, there are many other female athletes in hiding and whose achievements are still unsung. But those days are not far when they will unveil themselves and join the likes of global sports celebrities like Maria Sharapova, Sania Mirza, and Alex MorganS.

Stay tuned to Brandsynario for more updates.

Nida Yousuf, HR Director at Daraz, Encourages Women To Believe In Themselves This Women’s Day

By
Web Desk
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This Women’s Day, Nida Yousaf, Human Resource Head of Daraz, shares her experience with Brandsynario.

1. You’ve worked in various industries, what has been the most important lesson you’ve learned in the last 13+ years?

I’ve learned that learning never stops at any stage.  That you need to be consistent in your approach and persistent about what you believe in.

2. How is the e-commerce industry different from the other industries that you have worked in?

The pace of the industry is phenomenal. The decision-making process happens at the speed of light and what’s most important is, this is an industry of millennials, which adds flavor to the way things happen.

3. Being a woman, what challenges did you face in the professional world and how did you deal with them?

Finding your voice and a seat on the table is generally challenging when one enters the professional world, however, if you have the right skillset and persistence to succeed, you can manage. Of course, in the real world, it’s not possible to wave a magic wand and transform every difficulty into a grand success, but believing in yourself is essential.

4. What does equality mean to you?

Equality to me, means Balance. Finding the right balance is key to success. It means being treated with fairness & respect, and offering the same in return. It’s about, everyone being on a level playing field and progressing together.

5. What motivates you to work?

I’ve always been motivated by teamwork and being able to draw a connection between my efforts and the organization’s bottom line!

6. What advice would you give to your 15-year-old self?
Live life to the fullest and don’t take life too seriously!

Engro Vopak: Empowering Young Women to Bridge the Gender Digital Gap in Pakistan

By
Web Desk
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Over the last few decades, technology has drastically shaped the world around us. Yet, the tech industry is largely seen as a “male industry” across the world.

Pakistan is no different and, according to P@SHA, women represent only 14% of the IT workforce and 13% of IT managers in the industry.

As the issues of women’s rights and gender equality take center stage, socially responsible businesses are now driving actions to create the gender-equal world we all deserve.

To tackle the gender parity issue in the tech industry and create a pipeline of women in tech, Engro Vopak, and Engro Foundation partnered with CIRCLE in 2018.

Under the Tech Karo initiative, Engro has supported the training in tech and life skills, and provided mentoring opportunities, for young girls from the underserved community of Lyari and other parts of the city.

#TECHKARO at a Glance 2018-19

  • In 2019, two training programs were conducted in Web Development and Coding at Usman Institute of Technology and Digital Marketing and Graphic Design at the Lyari Girls Cafe.
  • The program has benefited more than 170 young girls and boys (65% female)
  • Over 50% of the graduates were offered internship and job opportunities
  • 98% of the students said they will contribute towards their household income

Here are some inspiring stories of Tech Karo graduates to celebrate their achievements and showcase how they are changing perceptions around the tech industry:

 

https://www.youtube.com/watch?v=JdCHEUNFbdA

Celebrating Womanhood: 13 Amazing Women’s Day Deals & Offers!

By
Kinza Piracha
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Source: Instagram

There’s no reason that celebrating and empowering women should be restricted to one particular section of the calendar, but having an extra special day to rejoice for all womankind and spread awareness is pretty great.

This day has been observed since the early 1900s and is now marked each year on March 8. It is not affiliated with any one group but brings together governments, women’s organizations, corporations and charities.

It’s been marked around the globe with arts performances, talks, rallies, networking events, conventions and marches. Several corporations also offer bargains and deals on Women’s Day.

So, are you planning to celebrate Women’s Day? Need a little me-time? Don’t worry we’ve got you covered! We’ve compiled a list of places that are offering discounts on Women’s Day for you beautiful women out there!

1. Cinepax

View this post on Instagram

Just for Her! #Cinepax presents Her deal offering "Buy 1 Get 1 free ticket" for female admits! – Only females can buy this offer. – It's valid only on #MCR card – The offer will be available new Female Card holders. – Its only applicable on Silver Category Tickets. – Its valid from 6th to 12th of March, 2020 – Its applicable on both weekdays and weekends – The offer is not applicable in conjunction with another offer. – The offer applies on 11th day of new movie release. – The deal is valid on all sites (except Prince) – Its not applicable on gazette holidays. #womenunited #filmsunitewomen #herdeal #herwins #bringyourmom #bringyoursisters #bringyourwifes #bringyourdaughters #pakistaniwomeninfilms

A post shared by Cinepax Cinemas (@cinepaxcinemas) on

2. Amethyst by Roohi 

3. Churros

4. Adour cosmetics 

5. 30% off on PSL tickets 

6. Lal Qila

7. Bambou

8. The Valley

9. Beauty Bar Salon

10. Ensemble Salon

11. Mahvish Hassan Salon and Spa 

12. Raintree Salon 

13. Pie in the sky

Happy Women’s Day to all the strong, resilient women who work relentlessly day and night, and make a difference at home and in society at large.

Whether you’re a homemaker or a working woman or a student hustling for her dreams, we applaud your struggles and cheer you on.

Celebrate your accomplishments and the beautiful women in your life today with a well deserved hearty meal.

The above places in Karachi are going to help you celebrate your day even better. So gather your girlfriends and party it up. Yay freebies!

Danyal Zafar Unveils His Debut Album Blue Butterfly!

By
Press Release
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Source: Celeb mix
[Pakistan, Saturday 7th March 2020]: With the release of So Long Goodbye in the month of February 2020, Danyal Zafar – better known with the alias as Danny Zafar launches his debut album Blue Butterfly.

Consisting of 8 songs that include Blue Butterfly, Face in the Rain, Take it Slow, So Long Goodbye, Its 6 AM, Rumble Tumble, Your Love is an Addiction & Angels, Danny Zafar’s debut album is a mixture of various genres amalgamated to create unique sound and melody.

Indeed, playing all instruments in order to create the masterpiece, Danny Zafar debut album is available for streaming on Spotify, YouTube, Apple Music, Amazon, Gaana, Anghami, Tidal, IHeart Radio and Pandora or click on the following link https://lnkfi.re/BlueButterfly

For further information please visit:

Facebook: https://www.facebook.com/DanZafofficial

Instagram: https://www.instagram.com/danyalzee/?hl=en

Twitter: @DanZafOfficial

Youtube: Danny Zee

Marvi Sirmed Claims Receiving Death Threats & Things Are Getting Out Hands

By
Kinza Piracha
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Source: Facebook/Marvi

 ‘Mera Jism Meri Marzi‘ (My body, my choice) was already scrutinized when it first made a manifestation on a placard at Aurat March last year, but the motto was given a new life when writer Khalilur Rehman went on a spree and attacked Marvi Sirmed for saying it on national television this week.

Khalilur Rehman Qamar, cursed journalist and social activist Marvi Sirmed on live television with no remorse.

This certain issue has garnered a lot of attention amongst the masses. From celebrities to journalists to laymen – everyone has given their two cents on the matter.

While some believe that #MeraJismMeriMarzi is consent, forced childbirth and rape among other things, others say that it’s the legalization of prostitution’ and indecent.

Amidst all the discussions on Aurat March, Marvi Sermid shared on Twitter how she is being threatened.

Sirmed wrote,

“Some low life leaked my cell no & email on social media platforms. Self proclaimed protectors of women & of Islamic culture are sending me messages and calls full of rape & murder threats, asking to sell sex, and hurling all kinds of filthy sexual inuendo. So much for Islam!”

To her tweet, there were some renowned people who responded.

Hassan Zaidi 

Gulalai Ismail 

Parvaiz Alam

Writer Khalil ur Rehman has now been banned from a few TV channels after he lost his patience on live TV. We’ll have to wait and see what more will come out of this ongoing debate of feminism/non-feminist.

Aurat March takes place on Sunday 8th March on Women’s Day.

For more news and updates, stay tuned to Brandsynario.

U Microfinance Bank Wins Grant from Karandaaz for Financial Inclusion of Women

By
Press Release
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 U Microfinance Bank Ltd. signed a grant agreement with Karandaaz Pakistan, with funding from Bill & Melinda Gates Foundation.

The grant will help U Bank further its mission of financially including more women. U Bank won the grant through a competitive application process via Karandaaz’s Digital Experiments program.

While uptake for digital financial services (DFS) remains low in Pakistan, the gap is especially wide when it comes to women. Only 7% of women in Pakistan are financially included, compared to 20% of men.

Research shows that women are engaged in financial activity informally, especially when it comes to saving. While mobile money is becoming an increasingly popular mode of money storage internationally, in Pakistan adoption of mobile accounts continues to lag behind.

Through this grant, U Bank seeks to test out interventions specially designed to encourage more women to become active users of digital accounts.

The lessons learned through the experiment will be widely disseminated for the diffusion and uptake of best practices to push the entire ecosystem forward.

“U Bank looks forward to working with Karandaaz Pakistan over the next few months to generate new insights on the interventions that accelerate women’s usage of mobile wallet accounts”, shared Kabeer Naqvi, U Bank’s President, and CEO.

“The digital future of the bank is already shaping up with the introduction of internet and mobile banking, deployment of ATMs and a fully digital loan application process. This research will help us further learn the most effective ways to extend our reach and reduce the gender gap within the digital financial services space”.

Ali Sarfraz, CEO Karandaaz Pakistan said, “Karandaaz is delighted to engage in this partnership with U Microfinance Bank Ltd. The focus of this support is to encourage digital financial service providers to use innovative approaches for promotion of inclusivity in general and women’s financial inclusion in particular using A/B testing.

We hope that these experiments will help in identifying the drivers that can promote mobile account usage by women who otherwise find it hard to access traditional banking avenues.

The expected outcome is the conversion of in-active users or non-users by trying variations in communication strategy, product features and digital transaction costs.

We are excited about our partnerships with different DFS providers for generating insights about digital account usage and look forward to deepen our engagement with them to support such initiatives.”

Karandaaz is onboarding partners on a rolling basis to conduct digital experiments in partnership with DFS providers to address the barriers related to uptake and active usage of digital accounts. Interested parties can apply to Karandaaz for support to conduct experiments for testing ideas, products, services, and incentive structures that can potentially accelerate the uptake of DFS by excluded and underserved segments, especially rural women.

AB testing will be conducted through these experiments to extract results. The lessons learned through these experiments will be widely disseminated for the diffusion and uptake of best practices by the DFS practitioners.

Top Universities of the Islamic World: 12 Pakistani Institutes Make it to the List!

By
Rabail Mansoor
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Top Universities of the Islamic World

With more focus towards quality education, Pakistani universities have certainly “upped” their game over the last few years. Perhaps that’s why 12 institutes from across the nation have made it to the top-ranked universities in the Islamic world.

The ITU Quality Research Ranking list has combined a list of the best universities in the Muslim world. The list, in question, has revealed some surprising results.

While Quaid-i-Azam University (QAU) in Islamabad and COMSATS have managed to achieve the status of top 50, other regional universities are not far behind.

 

That being said, let’s take a look at the top 12 universities in Pakistan and their ranking according to ITU Quality Research Ranking of top 185 universities.

Quaid-i-Azam (QAU) University – Rank#35

COMSATS Institute of Information Technology – Rank#41

University of Agriculture– Rank#68

National University of Sciences and Technology – Rank#87

University of the Punjab – Rank#97

University of Karachi – Rank#124

Government College University – Rank#142

University of Sargodha – Rank#166

University of Peshawar – Rank#167

Bahauddin Zakariya University – Rank#170

International Islamic University – Rank#177

Islamia University – Rank#181

What’s more, universities from Iran, Turkey, and Saudi Arabia dominated the list.

Leading the roll is The King Abdul Aziz University of Saudi Arabia with a score of 10.82. The University of Malaysia is runner-up in the list with a score of 10.31. Ranking third is the University of Tehran with a score of 9.98.

What are your views on this ranking? Do you feel that Pakistani universities have been providing more quality education? Do let us know!

Stay tuned to Brandsynario for more updates

5 Times Rani From Ehd-e-Wafa Reminds Us of Anjali From K3G

By
Kinza Piracha
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Rani from Ehd-e-Wafa

Narrated as a story about true friends who are on their journey of thick and thins of life, willing to sacrifice for their country, Hum TV’s new drama serial, Ehd-e-Wafa is a fresh breath of air amongst many dramas that have usual female-oriented sob fests that haunt our television screens.

However, besides the plot of the drama and all the characters – the stunning Zara Noor Abbas and Osman Khalid Butt’s characters in a Desi Punjabi romance simply takes the cake.

Although, how many of you remember Anjali from K3G? Actually scratch that, how many of you LOVE her? Let’s be real. We all grew up quoting Anjali’s shayri for “Ashfaq Mia” to our parents, aunties, and uncles.

We have listed down a few pointers on how Rani and Anjali are very much alike! Let us prove it to you. Scroll down for evidence.

  1. Rani’s love for dancing after every triumph proves her eternal love for it 

2. Rani is a pure drama queen 

Well, so was Anjali 

3. Rani has her constant sessions of conversations with her mother that are quite entertaining 

Well, Anjali did have her fair share of the same situation with her khaala

4. How can you miss Rani’s affection for Shahzain in the drama serial? 
Exhibit A:

Exhibit B:

Well, we penned down our take on the similarities between the two, now it’s your turn!

Zara Noor as the impish Rani has won hearts! She has come a long way in the last two years and is very much at home on the big and small screen.

Her role in this year’s Eid release, Parey Hut Love was a pleasure to watch and she has perfected the kind of fun, frothy mischief-maker kind of personality that audiences love.

Let us know if you see the similarities between Anjali and Rani in the comments below!

 

Women’s Day 2020: 10 ‘First Pakistani Women’ To Hit Major Milestones!

By
Kinza Piracha
-
Source: Wikipedia/Wikipedia/The News

International Women’s Day is a worldwide event that celebrates women’s accomplishments – from the political to the social – while calling for gender equivalence.

This Women’s Day, we compiled a list of some of the boss ladies who have made a difference in our society and who were actually the first Pakistani women to accomplish major milestones!

1. Sima Kamil

Source/ TechJuice

Sima Kamil is the only woman heading a private sector lender in Pakistan – and one of the very few women leading companies in the country.

She became the first woman to run a big Pakistani bank when she took charge of United Bank (UBL).

2. Sharmeen Obaid Chinoy 

Two-time Oscar-winning filmmaker, Sharmeen Obaid-Chinoy has long been a supporter of women empowerment and was the first Pakistani woman to win an Oscar award.

Her influential short films have done much to counter social and cultural taboos that primarily implicate rural women across Pakistan.

3. Shamshad Akhtar

Source/ Tribune

With more than 37 years of experience behind her, Dr. Shamshad is no stranger to Pakistan’s economy, nor needs long introductions.

She was the first Pakistani woman to assume a position of Central Bank Governor of Pakistan, Dr. Akhtar has served in top positions of multilateral institutions as Vice President of the World Bank.  She was also the Special Senior Advisor of the President cum Director-General of Asian Development Bank. 

4. Samina Baig 

Source/ Dawn

In 2013, she became Pakistan’s first woman to climb Mount Everest. Next year, at the age of 24, Samina Baig captured all seven summits.

Now 29, Samina has set her eyes on mighty K2, which she considers the hardest peak to climb in the world.

5. Arfa Karim

Source/ Nation

The tragic death of a 16-year-old Pakistani girl who was also a computer genius cast a spotlight on an industry with huge potential for the country’s youth.

Arfa Karim Randhawa, became the world’s youngest Microsoft Certified Professional at the age of nine, and passed away after a heart attack following an epileptic fit.

After Arfa passed the Microsoft exam in 2004, Bill Gates was so impressed by her that he invited her to the company’s US headquarters.

When he found out she was ill, he also offered medical help and was in touch with her family.

6. Fatima Jinnah

Source/ Samaa

It would not be incorrect to infer that the tenacity and courage of the Mother of the Nation inspired the generations of Pakistani women that followed her.

Sister of Pakistan’s founder, Muhammad Ali Jinnah, Fatima Jinnah is regarded as one of the instrumental figures in securing the rights of women across Pakistan. She was also the first woman empowerment activists of Pakistan.

7. Benazir Bhutto 

Source/ Pakistan Today

Benazir Bhutto was the first woman to head a democratic government in a Muslim majority nation. Benazir was also the first Pakistan woman to give birth in the office.

The first female Prime Minister of Pakistan, she challenged stereotypes one day in office at a time. Benzair Bhutto was assassinated in 2007, but continues to live in the hearts of her supporters.

8. Namira Salim

Source/ WikiPedia

Saleem is the ‘first’ Pakistani to have reached the North Pole, the South Pole and the first Asian to have sky-dived off Mount Everest.

Currently based in Monaco, Namira doesn’t visit Pakistan often although her green passport has traveled the world over. Not only that but Namira will be the first Pakistani woman to travel to space.

Check out this video!

https://www.youtube.com/watch?v=JUQNYraJdiE

9. Uzma Yousaf 

Source/ Geo

Yousuf is a Pakistani mountaineer. She is the first female Pakistani mountaineer who climbed 7027m high Spantik Peak in 2017 (also known as Golden Peak), located in the Nagar valley of Gilgit-Baltistan.

10. Malala Yousufzai

source: Wikipedia

At the age of 17, Malala Yousufzai became Pakistan’s youngest ever recipient of Nobel Peace Prize back in 2014.

Malala has also been awarded the highest UN honor for promoting girls’ education.

Do you have more to add? Let us know in the comments below!

Stay tuned to more news and updates on Brandsynario.

Car of the Future: Electric Hyundai Prophecy [Watch Video]

By
Laiba Omer
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Hyundai
Source: Flip Board

An electric vehicle has been showcased by Hyundai known as the “Prophecy”.  The design has been called the “Ultimate Automotive Form” by the company for an electric vehicle by the company.

The company unveiled its latest venture online as the event “Geneva Motor Show 2020” was canceled due to the epidemic coronavirus. Hyundai’s latest design for winners is a surreal piece of art. Long and sleek, a car for that speaks the future.

The company has highlighted its bodywork as “a perfectly weathered stone”. With plenty of wheelbase with its wheels on the corners and the rear quarter panels.

It has propeller-inspired wheels, a rear spoiler for downforce and in a bid to force air to go to the sides,

Watch Hyundai Concept EV ‘Prophecy’ Here: 

https://www.youtube.com/watch?v=ffn9-EjLE7M

Let us know what you think of this car in the comment section below.

For more news and updates, stay tuned to Brandsyario.

Emirates Acclaims The Women Flying High In Aviation!

By
Press Release
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Karachi /Dubai – March 05, 2020– Women are making an increasing contribution to the aviation industry worldwide and are also directly supporting global exchanges in diverse areas facilitated by aviation such as international trade. On the occasion of International Women’s Day, Emirates is highlighting one aspect of how women in aviation are supporting economies and touching lives across the world.

The airline has released a video that follows an all-women flight deck crew operates multi-stop cargo flights across four continents on Emirates SkyCargo’s Boeing 777 freighter aircraft. Captain Ellen Roz from the United States and First Officer Heidi McDiarmid from Australia cover close to 30,000kms in 10 days on five freighter flights from Frankfurt to Mexico City onwards to Quito, Aguadilla, Amsterdam and finally to Dubai transporting over 300 tonnes of cargo ranging from fresh flowers and fruits to pharmaceuticals. The two pilots were also joined by Captain Heather Wolf from Canada for operating the flight from Frankfurt to Mexico City.

Check out the video!

https://youtu.be/8zAjqg3yAKo

Women in Emirates

Women constitute more than 40% of the total workforce at Emirates with the majority working as cabin crew. Emirates’ female pilots come from over 30 nationalities, covering an age range from 23 to 62 years. Women from over 160 nationalities, including more than 1,100 Emiratis, are employed across the Emirates Group in operational roles in functions including flight operations, engineering, aircraft maintenance & appearance, catering, cargo and ramp operations; in customer-facing roles in airport services, sales and customer affairs and corporate roles across business support functions.

“From the very start, Emirates’ success story has been powered to a large extent thanks to the hard work and talent of our female employees across all our business functions. On the occasion of International Women’s Day, we celebrate their immense achievement not just at Emirates but within the global aviation industry. We are happy and proud that our multinational women employees act as trailblazers in connecting the world and also as role models encouraging women and girls everywhere to pursue careers in aviation,” said Abdulaziz Al Ali, Executive Vice President of Human Resources at Emirates Group.

Emirates is also celebrating its customers on board. In recognition of International Women’s Day, Emirates’ award-winning inflight entertainment, ice, is featuring over 120 female-directed films. Movies include Hollywood blockbusters such as Charlie’s Angels directed by Elizabeth Banks; Mamma Mia! by Phyllida Lloyd; and Oscar-winning films such as The Hurt Locker by Kathryn Bigelow and Lost in Translation by Sofia Coppola. The catalogue also features foreign language films like Shonali Bose’s The Sky is Pink and Haifaa Al-Mansour’s Wadjda.

Freighter Operations

Unlike operations for flying passengers, Emirates’ freighter flights are dedicated to transporting cargo and do not always originate and end in Dubai. Instead, the flights cover multiple origins and destinations over rotations that last several days. This allows for additional flexibility in cargo operations along with the ability to rapidly and efficiently cargo from where it is produced to markets where it is required by customers.

Additionally, Emirates’ freighter aircraft also operate to destinations that are not covered by passenger flights. Ecuador, for example, is one of the largest flower producing markets in the world and is a cargo-only destination on Emirates’ global network. Emirates’ freighter aircraft transport fresh cut flowers from Quito to Amsterdam via Aguadilla, Puerto Rico. This ensures that the flowers are transported more rapidly from Ecuador to the Netherlands than if the flight had to travel to Dubai and then proceed onwards from Dubai to Amsterdam.

Over 75 tonnes of fresh flowers were transported on the freighter flights operated by Captain Roz and First Officer McDiarmid from Quito to Aguadilla and from Aguadilla to Amsterdam. Emirates’ freighter flights from Quito create a direct channel for exports for the Ecuadorian floriculture industry to Amsterdam, the world’s largest flower distribution hub. This supports the local economy in Ecuador and the livelihoods of over 100,000 people in the country who work to cultivate and harvest flowers.

Freighter flights also allow for rapid transportation of goods such as lifesaving medication from the location where they are manufactured to patients who may urgently need them for treatment. Close to 10 tonnes of valuable pharmaceuticals were transported on the freighter flight from Frankfurt to Mexico City operated by the all-women flight deck crew.

Emirates SkyCargo operates scheduled freighter flights to over 40 global destinations every week. In addition, Emirates’ Boeing 777 freighter aircraft also execute a number of on-demand charter operations for clients to deliver a range of commodities from outsized machinery to relief materials. In 2019, Emirates SkyCargo operated over 300 charter operations globally.

Islamabad High Court Dismisses Petition Against Aurat March

By
Alefyah Hasnain
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Source: Dawn.com

The Aurat Azadi March 2020 receives the go-ahead from Chief Justice Islamabad High Court (IHC) Justice Athar Minallah after he rejected the petition filed against Aurat Azadi March.

Source: ARY news

The petitioners sought restriction on the Aurat March that is scheduled to take place on March 8 across the country on World Women’s Day. They shared three ‘slogans’ that the women would chant at the event.

Justice Minallah said,

“The slogans are asking for the rights which Islam has given them [women], how can we interpret the meaning of these slogans ourselves when organisers have clarified”

 

He further adds while hearing the petition,

How can someone find anything wrong with that? The Tribal mindset had taken over society and that was a huge problem.

Justice Minallah also stated that if anything against the law would happen on March 8, legal action would be taken at the time and perpetrators would face consequences. He further remarked,

“It is important that you see the Aurat March in a positive light. On your own, how can you interpret these slogans?”

The petitioners had appealed to the court to regulate activities like the Aurat March citing their reasons as, “subject to law, norms, decency and public morality in the best interest of justice and to restrain unlawful, unconstitutional and un-Islamic activities forthwith”.

To this the Judge gave a befitting reply during the hearing, here’s what he had to say,

“In our society, various Islamic laws are being seriously violated. The court hopes that the petitioner also approaches it for the enforcement of all these Islamic laws,”

The chief justice asked people to move towards revolutionising the society instead of pulling it backwards.

What are your thoughts on the Aurat Azadi March? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

How to Cope with Mental Disorder

By
Web Desk
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Dr Veronica Carey, Assistant Dean of Diversity and Student Affairs, Drexel University talks to us about Psychiatric Rehabilitation at the Recovery House in Karachi.

Ministry of Human Rights Pakistan Celebrates International Women Day 2020

By
Press Release
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Ministry of Human Rights

The Ministry of Human Rights celebrated International Women’s Day on 4th March 2020 at Pakistan National Centre for Arts (PNCA), Islamabad.

The year 2020 marks several important milestones in the global movement towards female empowerment and gender equality worldwide.

It marks a five-year milestone towards achieving the Sustainable Development Goals; the 20th anniversary of UN Security Council resolution 1325 on women, peace and security; and the 10th anniversary of UN Women’s establishment.

The Government of Pakistan is committed to reducing the gender gap and ensuring ensure an end to gender discrimination, harassment, and violence against women at all levels.

Federal Secretary for Human Rights, Ms. Rabia Javeri Agha, gave opening remarks at the event. She outlined the achievements of the Ministry of Human Rights towards bridging the gender gap and moving towards gender equality, as well as outlined future steps and the way forward to accelerate sustainable development in Pakistan.

She emphasized that significant progress was being made in terms of reviewing and strengthening laws, rules, and regulations affecting the status of women in Pakistan.

“The Ministry of Human Rights, in coordination with relevant Federal and Provincial Departments, is undertaking a number of interventions proposed under the Action Plan for Human Rights to uplift the status of women. This includes a model policy on violence against women and girls, a policy for Home-Based Workers, as well as the establishment of a Helpline 1099 for legal advice, an Endowment Fund for free Legal Aid for poor victims, and a Women Protection Centre for free legal and psychological aid.”


The event featured a panel discussion on the theme of generation equality that was moderated by Minister for Human Rights, Dr. Shireen Mazari. Generation Equality emphasizes women’s right for an equal future i.e. for equal pay, equal sharing of unpaid care and domestic work, an end to sexual harassment and violence against women and girls, health care services that respond to their needs, and their equal participation in political life and in decision making.

The panelists for the discussion included Zartaj Gul, Minister of State for Climate Change; Haya Zahid, Executive Director of the Legal Aid Society in Sindh; and Shehzad Roy, a Pakistani singer, social worker and humanitarian, currently serving as National Goodwill Ambassador for UN Office on Drugs and Crime (UNODC).

The event also celebrated the achievements of female trailblazers from diverse professional fields and disciplines in Pakistan. This included female fighter pilot, Nadia Gul; visually impaired rock climber, painter and a social activist, Dr. Zarina Hassan; Pakistani cyclist Samar Khan, and Shiza Younas, a young community volunteer from Balochistan.

The event also featured a musical performance by the Biryani Brothers, a female duo consisting of Natasha Noorani and Zara Peracha, the founders of Lahore Music Meet, Pakistan’s largest music festival. Ms. Humera Azam Khan, Secretary of the National Commission on the Status of Women (NCSW) conducted the event as the Master of Ceremony.

Minister for Human Rights, Dr. Shireen Mazari, concluded the event with a closing statement. “International Women’s Day reminds us of the importance of supporting the participation of women and girls in all spheres of economic, social and political life. It also provides an opportunity to praise the achievements of women and to highlight their needs and concerns at the national, regional and global levels. Our government is committed to providing rights enshrined in our constitution. We have laws that were not implemented. Our women are not aware of their rights. We have to give rights to our women and create awareness as well.”

She further said I take actions on violations of Human rights rather than just tweeting or condemning them.

She also appreciated the UN Human Rights Chief who moved the Indian Supreme Court against citizen laws. She further added that as a human, Muslim and part of the international community, I will take notice wherever violations of human rights take place.

She said our priority is to protect human rights in Pakistan. Ministry is here to provide any kind of help to protect human rights. We have helpline 1099 to provide guidance and any legal help. We are taking two important initiatives Jail Reforms and Bill for journalists. We need to take along civil society men and women to protect women’s rights.

Money Heist Season 4: This Time, The Plot Will Make You Bite Your Nails!

By
Kinza Piracha
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Source/ Weedmp3

There are specific iconic and critically acclaimed shows that the masses has seen, with Game of Thrones and Breaking Bad being just two obvious examples.

However, there’s one incredible show that has garnered a lot of attention and that my friends is Money Heist, or La Casa de Papel as it’s referred to in Spain.

According to Netflix, Money Heist is the most famous non-English language show in Netflix history. And for those who happened to see the first three seasons, the trailer for the forthcoming fourth season just dropped.

If you recollect, the ending to season 3 ended on quite a cliffhanger with The Professor on the run and the reveal that Raquel is in fact very much alive.

The trailer for the season four begins with Nairobi on a stretcher and The Professor running – or should we say fleeing – through a forest?

“Our mastermind was losing his mind,” Tokyo says as the narrator. “And so were we.”

Although, the most startling shot of the trailer is of Berlín, who looks very much alive as he is instructing a man to “hold on.” Could this mean that he survived the shots at the end of season 2? Or is this just another flashback?

An additional question that we have is who is professor referring to when he says “Tokyo, he’s a killer”?

The big twist here is that Raquel is offered her freedom if she manages to cooperate with the cops.

Suffice it to say, the trailer seems incredible and it stands to reason that season 4 will be as fascinating and suspenseful as the first three seasons.

https://youtu.be/p_PJbmrX4uk

So, are you ready to have binge-watch the Money Heist? Let us know in the comments below.

For more news and updates, stay tuned to Brandsynario.

Timesaco – Chinese Ride Hailing Service to Officially Launch in Pakistan!

By
Anusha Sachwani
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Timeasco

Some months back, news had surfaced that China will invest $600 million in Pakistan. The money was to be invested in different sectors, including transport.

In the midst of this, a Chinese tech giant, Timeasco, is set to launch wide-ranging operations in Karachi, including delivery and ride-hailing cab services. Furthermore, it was reported that Timeasco plans to invest $600mn in Pakistan.

The company will first set foot in Islamabad according to sources. It will expand Tatu Mobility operations in Karachi. Moreover, it plans to launch two services by month-end.

The company, however, claims that its services will be different from the already existing operators on a variety of fronts.

Tatu Mobility has already launched its online cab service in Islamabad and Rawalpindi with the name of Timesaco.

Tatu Mobility is going to start its operation in other cities as well. Tatu Mobility will start online cab service and digitisation of current transportation network in Pakistan. We are set to launch our service in Karachi this month. –Donald Li, founder and the CEO

Mr. Li shared that in the first phase of launching they plan on activating their online cab service and system. Later this year, they will introduce delivery as well.

When talking about opportunities in the Pakistani markets, Mr. Li said:

Tatu Mobility offers 97% share of earning to its drivers or captains of online cab service.

Other companies are offering 70pc to 75pc. We are facing competition but our focus is not just on the profit side; Tatu Mobility wants to restructure and digitize the current transport system.

In its initial phase, Tatu Mobility intends to invest $600 million in Pakistan and gradually investment will be increased based on the market.

But, experts still believe that besides facilitating private businesses in the area, a gap still needs to be filled with public sector transport service.

Earlier last year, PM Khan had attended the MoU signing ceremony between Double-star China, Daewoo Pakistan and the MSD Tire and Rubber Company.

This was also a $600m investment joint-venture project.

Through this joint venture, the company will aim to produce five to six million pieces every year, 2-3m of which will be for trucks and buses and 3-4m for passenger cars.

We will start with the trucks and buses segment because nobody is producing these in Pakistan and there is a growing demand. -Dr Xu Peng, Managing Director of InvestTarget

He added:

There is no local truck tire manufacture, and for passenger tires, we will aim for higher-end, radial tires which are mostly imported into Pakistan.

When asked about how they intend to develop a presence domestically, he told Dawn:

Daewoo is a very influential brand and working with them will be a good signal to the market that we are bringing a reputable brand. Last year, Doublestar (a partner in the consortium) acquired Kumho, the Korean company.

We are confident we will be able to develop the local market, curbing smuggling will be important and the government has to give us the protection we need.

While talking further about the economy, the premier told the public that the World Bank has improved the ease of conducting business placing it on the 28th points.

He took the moment to tell the companies how happy he was that China in bringing investment in different sectors in Pakistan.

Furthermore, while talking about Pakistan’s economy, he added that the situation has become stable and back in control. He further said that this can be seen with a visible effect in the stock markets.

The PM took the moment to share that world institutions have acknowledged that Pakistan is headed in the right direction.

These include the Asian Development Bank, the World Bank, and the International Monetary Fund.

Stay tuned to Brandsynario for more news and updates.

Buraq Taxi Service: Chinese Based Ride Hailing Application to Launch in Pakistan

Source: Dawn

Pakistan’s Famous Comedian Amanullah, Passes Away At The Age Of 70

By
Ariba Raza
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Source: Dialogue Pakistan

The king of comedy, Amanullah passed away at the age of 70 in Lahore after battling his diseases. Amanullah had spent more than 15 days in the hospital a few months and was later admitted to the hospital due to pneumonia back in January.

The legendary comedian had been suffering from kidney and respiratory diseases and was undergoing treatment at Bahria Hospital, Lahore. Moreover, Amanullah is a name known to many was know as the ultimate king of stand-up comedy. And well, he would always be remembered as one.

He was an inspiration to many and indeed, he brightened everyone’s mood. In fact, he was capable of doing much more as he had influenced many actors with his incredible talent and wit.

His fans and followers on Twitter are heartbroken by his passing away

Amanullah also keeps a world record of 860-day-night theatre plays. That is actually a huge number. He was a humble being and people looked up to him. The legendary soul will forever be remembered deep in our hearts.

Were you a fan of Amanullah? Let us know the comments below.

For more news and updates, stay tuned to Brandsynario.

 

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