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2014 Out-of-Home Advertising Leaders in Pakistan
Media Track Pakistan, a media monitoring and research organization, has released data for the Out-of-Home (OOH) media analysis for Pakistani advertising agencies for the year...
3 Bahadur First Look Launch Event held at Neuplex Cinema, Karachi
On 23rd December 2014, Waadi Animations officially launched the first look of their debut film “3 Bahadur” at an exclusive event at Nueplex Cinemas...
Brands War: Sprite V/S 7 UP
Two brands enter; one leads while the other follows.
This is what happens when two titans clash in the advertising world. While one emerges as...
McDonald’s Opens Up About Food Quality Though Q/A Session with People
McDonald’s has been under the spotlight for all the wrong reasons recently. Time and again, it has been blamed for poor quality, expired product...
Fed Up – A Documentary The Food Industry Does Not Want You To See!
By Ahsan Mirza
Once you know about your food, you’ll be FED UP!
An apt tagline to Stephanie Soechtig’s entry, titled ‘Fed Up’, for the US...
Multinational Brands Face Business Loss Due to Gaza Conflict
With all eyes on Israel’s military operation and ongoing assault in Gaza, an inevitable wave of protests have spurred all over the globe.
People worldwide...
McDonald’s Pakistan Alleged for Imports of Expired Products
One of the biggest multinational food franchises in Pakistan, McDonald’s is allegedly in trouble over importing expired chicken and beef from an infamous Chinese...
McDonald’s Latest App Gives Customers a Chance to Make their ‘Dream Burger’
By Arub Shaikh
McDonald’s just gave its McFans another reason to love the chain - A Create Your Own Burger App!
For the first time ever,...
Beats Headphones – Officially Barred from FIFA World Cup 2014
Beats headphones by Dre have been officially banned from FIFA World Cup 2014; the reason isn’t a controversy or a scandal but their undying...
McDonald’s Brings FIFA World Cup 2014 Fries and Burgers
With FIFA World Cup 2014 right at our footsteps, companies are going wild with ideas about marketing activities. McDonalds however has carefully and intelligently...
McDonald’s Pakistan’s Heart-warming Mother’s Day Video will Make You Hug Your Mom!
Pakistan’s advertising has survived and thrived on the objectification of motherhood for almost every relevant and irrelevant brand. Be it a cooking oil, a...
Apple Inc. is ‘World’s Most Valuable Brand 2014’
Apple Inc. has been awarded with yet another title of being ‘World’s Most Valuable Brand 2014’.
The tech giant has easily beaten a list of...
When Brands Get in Trouble with Same Sex Community
By Zoya Anwer
The world’s leading Beverage Company, Coca-Cola and fast food giant, McDonald are facing PR nightmare with the Lesbian, Gay, Bisexual and Transsexual...
Hundreds die in Thar While McDonald’s Gives Free Food
A moment of silence as McDonald's audaciously celebrates its traditional ‘Breakfast Day’ on March 17th, giving away 1000 free Egg McMuffins when the children...
Pizza Hut Sends a Letter to McDonald’s
By Zulfiqar Ali Sajwani
Australians are well known for their humor and ‘cheekiness’, and it seems that the global brands have started adopting this flavor...
McDonald’s Accused of Using Shoe Making Chemicals
Yes, after Subway and Burger King, McDonalds is being accused of using ‘Azodicarbonamide’ in its burgers and sandwiches. Previously, Subway was also alleged with...
Fast Food consumption in Pakistan
By Sanober Ali
Food which is prepared and served within a short span of time is referred to as Fast Food. The fast food industry...
Burger King Opens in Islamabad and Multan
Burger King has officially opened its franchise in Islamabad on January 4th, followed by the International chain’s launch in Multan on December 31st 2013.
Islamabad...
Johnny Rockets – A Karachite Escape
IN THE PURSUIT OF HAPPINESS AND FOOD
It is a typical Saturday night; the Karachites are well-aware of the maddening hurry of the 23 million...
Johnny Rockets in Karachi: What Delicacies to Expect?
By Hassan Wasti
Karachi has become the hub for international fast food chains, the story which started with KFC and Mcdonalds has now added Hardees,Burger...