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Inauguration Of Select Technologies Factory (wholly owned subsidiary of Air Link Communication Ltd.) In Collaboration With Xiaomi H.K. Limited

Lahore, 4th March 2022: Select Technologies, a wholly-owned subsidiary of Air link Communication Limited is proud to announce the inauguration of its smartphone manufacturing plant for the production of Xiaomi handsets in Pakistan. The event took place on the 4th of March at the factory located in Quaid-e- Azam Industrial Estate, Kot Lakhpat. Airlink group is one of the leading manufacturers, retailers, and distributors of smartphones, with nearly all major global brands of the industry as their partners. The company holds approx. 20% market share in distribution and is set to enhance its footing by beginning production of Xiaomi handsets.

Mr. Muzzaffar Hayat Piracha, CEO Select Technologies, commenting on this auspicious occasion said, “Our partnership with Xiaomi is wonderful news not only for the company but also for Pakistan.

Xiaomi is a global tech giant and market leader in innovative technology which is not only limited to smartphones. This venture will open many avenues as smartphone manufacturing is the first step towards a bigger goal. My aim is to register Pakistan on the global technological map with a vision of par excellence service delivery and product provision to every nook and corner of Pakistan. We will not only be localizing manufacturing; this will consequentially enhance exports of Pakistan and help us play our role in reducing the import bill.”

 

Companies around the globe consider Pakistan’s mobile market as an emerging market with a plethora of opportunities for businesses. With the emergence of 3G/4G technology, there has been a significant increase subscriber base of mobile operators. Locking on this opportunity, mobile brands are providing consumers with a wider choice of smartphones at more affordable prices in the low-tier range.

This initiative is expected to drive a sales volume of 550 million USD in revenue. The huge production size will not only create new job opportunities for the citizens of Pakistan but will also contribute to a reduction in the country’s import bill and enable new possibilities in international business.

KLF Returns With Spring

Lovers of literature, culture, and the arts will finally get the chance to interact with their favorite literary luminaries, celebrities, academics, and scholars as the Karachi Literature Festival (KLF) returns as a live event from March 4-6, 2022, at the Beach Luxury Hotel.

Organised by Oxford University Press (OUP), the theme of this year’s KLF is Separation, Belonging and Beyond: 75 years of Pakistan, a statement said on Tuesday. The three-day event will explore the country’s achievements in its Diamond Anniversary year through a variety of thought-provoking panel discussions and book launches, which will be broadcast live around the world on OUP’s social media channels, and bring together over 200 national and international speakers.

Keynote speeches will be delivered by Victoria Schofield and Zia Mohyeddin at the inauguration, and Sardar Masood Khan and Hanif Kureshi at the closing ceremony

There will be over 60 sessions, including 20 book launches (10 in Urdu and 10 in English), with speakers from five countries (Pakistan, UK, US, New Zealand, and France). Visitors and the online audience will also have the chance to enjoy Urdu and English poetry readings, a qawwali, a feature film screening, and the first-ever airing of a series of short films, Let’s Heal the World.

A total of seven literary awards for Pakistani authors will be announced at the opening ceremony. The prizes will recognize pioneering work in Urdu prose and poetry, and English fiction, which is sponsored by Getz Pharma. This year, KLF is also celebrating the diversity of languages and cultures across the country by recognizing the best books in the Sindhi, Balochi, Punjabi, and Pashto languages. These awards are supported by the Little Book Company.

Speaking at a press conference at Karachi Press Club, OUP Managing Director Arshad Saeed Husain mentioned how the festival will foster an environment of openness, pluralism, and intellectual discourse that will mark a refreshing change from the closures and restrictions of the pandemic.

“Our 13th KLF commemorates not only 75 years of Pakistan but also 70 years of OUP’s operations in Pakistan,” said Husain. “We have been committed to advancing knowledge, learning, and progress in Pakistan since 1952 through our high-quality educational material and digital resources for schools and higher education institutions. We can’t wait to once again demonstrate our love for literature, culture, and the arts in the most vibrant and intimate way possible: a live, in-person festival!”

Previous festivals have seen over 200,000 visitors gather at the venue to meet their favorite authors, poets, performers, and scholars. Organizers of the festival emphasized that all Covid-19 SOPs would be followed and only vaccinated members of the public would be allowed at the venue.

The festival’s organizers expressed their deep appreciation for this year’s title sponsor, Bank of Punjab. They also recognized the support extended by Getz Pharma, English Biscuit Manufacturers, the British Deputy High Commission, the British Council, the French Embassy, Lincoln’s Corner, Bank Alfalah, NBP Funds, UBL Funds, United Bank Limited, Dawlance, Tehzeeb Foundation, the Institute of Business Administration, Tapal and SMS Security.

Honda Announces Customized Car Delivery Service – Here’s How

honda home deliver
Image Source: Global Village Space

Pakistan’s automobile industry is on the up and up. Not only are the local cars stepping their game up but the citizens of Pakistan are also preferring local cars over imported ones now. While this boom in the purchase of the local production is brilliant, Honda is taking it a step further. The latest announcement made by Honda is a one-of-a-kind thing we have never seen before. Here’s what it is:

Read more: Are Locally Manufactured Automobiles Being Preferred More Now In Pakistan?

What is The Latest?

Honda Atlas Cars Pakistan Limited (HACPL) has announced a unique “car delivery service”. This is for their customers in Lahore and as the name suggests, they will specially deliver everyone’s car to their homes themself.  Could it get better than this? Imagine your new car pulling up to your home itself! 

honda home deliver
Image Source: Honda

Where Was The News Revealed?

This latest news was revealed on their Facebook page. The post showed an image of a new Honda City atop a fancy car carrier being delivered to your home. However, here’s the catch: Honda has added that they will charge Rs. 29,900 for this service which is not bad at all.

honda home deliver
Image Source: Facebook

The post, however, was one of the best things we have seen to date and this delivery service makes sense now. When we see the image, we realize that this service could be for those who want to surprise their family or loved ones with a Honda. 

What Has Honda Said?

Honda added that with this service, “the joy of owning a Honda just got bigger.” Honda takes pride in becoming the first company to come up with this unique and customizable vehicle delivery service for its customers. All you have to do (and that’s the hardest part) is purchase a Honda and then let them handle it. 

honda home deliver
Image Source: Mettis

HACPL has not provided further details on this yet. Is this available in other cities or only in particular showrooms in Lahore? The details are yet to be cleared. However, it would be interesting to see whether this becomes a trend in Lahore or not. Those who have enough to purchase a Honda will also be willing to take out 30K more just for the experience. What do you think? Let us know in the comments below.

Read more: Suzuki Bolan AC Variant 2022: Price And Everything You Need To Know

Stay tuned to Brandsynario for the latest news and updates.

Samsung To Develop Advance OLED Panels For Apple

Samsung has left every other company in the dust when it comes to producing high-end displays. Several companies including Apple rely on Samsung to supply displays for its high-end iPhones and iPads.

Now, according to the report, Samsung Display is developing an ‘entirely new’ type of OLED display for future Apple iPads.

Samsung OLED Panels 

The South Korean display maker is developing the panels to win the orders from Apple for its OLED iPads that are expected to launch in 2024, sources said.

Having a two-stack structure, as opposed to the single-stack structure currently manufactured by Samsung Display, doubles the brightness of the OLED panel while its life span is expected to be quadrupled.

Samsung Display has named the material set for the new OLED panels at the T-series. The T-standing for tandem.

Read More: Xiaomi To Start Manufacturing Smartphones In Pakistan From Next Week

OLED iPhones to date use displays with single-stack structures. However, Apple has expressed that it prefers to use screens with a two-stack structure on future iMacs and MacBooks — as people tend to use these products for a longer period of time when compared to smartphones. Considering two-stack OLED displays last 4x longer than single-stacked ones, it makes sense to use them for long-term products.

Image source: gearcoupon.com

According to the report, Apple will ship this new type of OLED display in iPads from 2024. Apple tends to bring the new technology to iPad Pro models first so you can expect the display to be available on the 2024 iPad Pro first.

Read More: Is Apple Working On 20-inch Foldable Display?

The LG OLED Panel

Samsung Display’s rival LG Display already manufactures OLED panels with a two-stack structure aimed at automobiles.

LG Display’s latest OLED panel sample aimed at iPads had received top markings in a recent evaluation done by Apple. LG Display’s oxide thin-film transistor technology used for the panel was also well received by the iPhone makers.

Stay tuned to Brandsynario for the latest news and updates.

‘Orbit’: Outfitters’ Latest Campaign Gets Ridiculed

Image Source: Facebook

Outfitters has definitely come a long way since the day it began. The company is constantly developing products that are not only on par with international standards stylistically but also in terms of quality. However, creativity, when used in the wrong directions, can be counterproductive. Something similar has happened with Outfitters’ latest campaign and here’s what people are saying about it:

Read more: The PinkTree Company’s Latest Campaign Criticized For Being ‘Tone Deaf’

Orbit – Outfitters

The outfitters’ latest collection is called “Orbit”. How are you feeling so far— hooked, not hooked? Whether you’re intrigued already or not, the picture for the campaign will definitely evoke a reaction out of you. The extraterrestrial effect of the campaign is employed by adding spaceships to the background. The backdrop has been edited to show as if the model is on another planet altogether.

Have a look at the picture:

outfitters latest campaign
Image Source: Facebook

Was This A Good Strategy?

When you do something so crazy with clothes campaigns it’s always important to think about whether it can backfire. Had they just said “orbit” and made a picture in which some extraterrestrial elements were included it would be fine. However, this above and beyond editing is actually taking the attention away from the clothes.

outfitters latest campaign
Image Source: Brandsynario

When campaigns are this ‘out-of-the-world’ literally, people don’t talk about the clothes. That is precisely what seems to be happening here with Outfitters. 

What Do People Have To Say?

This one person, in particular, broke down the picture into smaller parts and critiqued it. While we’re not aware of whether he’s a professional or not, his critique really hits. There is a problem with the execution when it comes to the latest Outfitters picture. The shadows are misplaced, the elements stand out like a sore thumb.

outfitters latest campaign
Image Source: Facebook

Read more: Etihad Airways Unveils Its Latest Campaign ‘Little VIP’

There are others who simply laughed at the concept of the campaign. It may be that they have had their share of bad experiences at this local brand. Hence, they are hesitant about whether something can really be ‘out of this world’ as the word orbit would suggest.

outfitters latest campaign
Image Source: Facebook

Stay tuned to Brandsynario for the latest news and updates.

Where Is Sajal? Netizens Question Her Absence At Saboor’s Birthday

Image Source: Images.com

Saboor Aly celebrated her first post-wedding birthday surrounded by friends and family, and needless to say, it was a star-studded one. While the birthday surprise was nothing less than extravagant, Ali Ansari made sure to serenade her with lots and lots of love.

Saboor’s Birthday Celebration 

The birthday shenanigans started with a midnight surprise surrounded by a small intimate affair. Saboor was looking the cutest ever in her nighttime pj’s in an effortless look. Take a look at her midnight surprise below.

Read More: Faryal Mehmood Breaks Silence Sharing Details Of Her Divorce

The Birthday Bash 

Of course, the birthday bash was incomplete without a big celebration with the clan. Everyone from Aiman and Minal to Sadia Ghaffar was present at the party. Saboor was a vision in mustard and looked flawless in her blow-dried swept-back bangs.

Here is a look at her from the birthday bash, in case you missed it.

However, what made everyone curious was Sajal’s absence from the event. While Saboor’s brother attended the birthday event, Sajal was nowhere to be seen in any of the videos.

Read More: This Pakistani Bride Got The Most Unique Gift From Her Brother

The question was raised by netizens on social media who wondered where the elder sister was. Many wrote comments about where is Sajal, and no one had any idea why she wasn’t present.

Sajal
Image source: Instagram.com

The fan’s curiosity about Sajal Aly doesn’t seem to stop. Previously, Ahad Raza Mir’s absence at Saboor Aly’s wedding caused quite an uproar on social media. At the same time, Saboor’s brother posted a picture of Ali Ansari with the caption ‘My Only Brother’, further hinting that something is up within the family.

Meanwhile, there isn’t any statement released by any party, and the fans are left wondering about whether the couple is still together or not.

Stay tuned to Brandsynario for the latest news and updates.

Advertisements And The Maltreatment Of Urdu

I am sure I am not alone in feeling that we are, inadvertently or otherwise, moving away from Urdu which happens to be the national language. One needs to look no further than advertisements on television screens and other forms of media to know where we are headed in this context. Pathetic copy is the unfortunate characteristic of most advertising campaigns produced by the supposedly creative agencies and approved by the self-acclaimed socially responsible clients. It’s neither English nor Urdu. It is a case of even the Minglish having gone wrong.

Today, the young generation is neither able to speak Urdu fluently nor English. I believe this communication barrier has a lot to do with what is seen on television and practiced on social media. There is zero to minimal access to quality content for children. Even the jingles are not age-appropriate.

The advertising agencies and the clients need to reconsider their priorities. They should ensure that we do not end up completely altering the beauty and the texture of Urdu, our national language.

Sidra Jangda
Karachi

This letter was originally published on Dawn.

In reference to the letter above, the EBM spokesperson has taken note of the sentiments expressed, and here’s what they responded with

Gluco Kahani | Teaser

Hello Mommies, are you ready for some fun learning for your little ones? Stay tuned!

#Gluco #GlucoMoms #GlucoKahani #ComingSoon

SOHAYE – Color With Confidence

Every color has a meaning behind it and for this reason; one should carefully choose the color they wear. Color should be worn with purpose but being confident with different colors comes as your wardrobe evolves with time.

Most people are comfortable wearing a small range of solid colors. How many times have you heard someone say, “Oh that’s not my color?”

Step out of your comfort zone and incorporate different colors into your wardrobe! The problem is not that it’s not YOUR color; the problem is that you haven’t learned how to style it yet!

Follow us and let us take you on a journey through a colorful world of fashion!

If you’re a beginner when it comes to trying out different colors, develop your basics with Sohaye’s new collection. Featuring a wide range of vibrant colors, we promise you’ll find the color that is perfect for you!

Check out Sohaye’s colorful attires and show the world the lively colors that exist within you!

Want to take it up a notch? It’s time to express your emotions with striking floral prints!

Get ahead of the fashion game by trying out some new styles! If you think yellow doesn’t suit you, look that bright outfit in the eyes and say “WHY NOT?”

We guarantee Sohaye’s new collection will give you an immeasurable confidence boost!

Samsung Makes An Official Announcement Regarding Galaxy Note Series

Samsung
Image Source: Wccftech.com

Samsung has officially confirmed that its flagship smartphone, the Galaxy Note, will no longer be manufactured. However, the company is not going to abandon that market niche.

Galaxy Note Discontinues 

Roh Tae-moon, head of Samsung’s smartphone area, has confirmed the news in an interview with the Korean media Dailian.co.kr.

Read More: Xiaomi To Start Manufacturing Smartphones In Pakistan From Next Week

The Galaxy Note brand will no longer be used in its products. Therefore, the Note 20 will be the last device in the range. Further adding that that the “Galaxy Note will come out as Ultra” moving forward.

The executive said that Samsung will no longer launch a separate Note series and instead will ship all the features of the Note lineup in the Ultra model.

It is already established that the Galaxy S22 Ultra is the most expensive model of the new S22 range. Its design is completely different from the rest of the range and follows the lines of the Note 20. Everything indicates that Samsung had advanced a lot in the development of the Note 21 last year, and took advantage of that work for the Ultra.

Read More: Audi Partners With Verizon To Bring 5G To Its Vehicles In 2024

The Galaxy Note Market

The Galaxy Notes were Samsung’s most advanced phones and by extension, the Android market. They were easy to spot because of their large screen, powerful hardware, and especially the stylus that is stored inside the device itself; It was the favorite of professionals and enthusiasts, who require something more from their mobile.

Galaxy note
Image source: sammobile.com

This cancellation is the company’s final response to a massive request from thousands of brand fans to cancel the S22 range in order to get the Galaxy Note back. Samsung is one of the many smartphone brands that has been affected by the chip crisis, and has had to prioritize other developments such as folding phones.

Stay tuned to Brandsynario for the latest news and updates.

This Paratha Would Be A Dream For Gulab Jamun Lovers

Image Source: Ribbons To Pastaa

All of us have seen a fair share of mind-blowing dishes on the internet. Some of these dishes look extremely tasty and make us want to have them. In contrast, some others startled us and made us question them.

Similarly, another unique recipe is doing rounds on social media, and it might be the dream of someone with a sweet tooth.

Gulab Jamun Filled Paratha Recipe

The video shows a street food vendor rolling out the dough into a roti and then placing two Gulab Jamuns in it. He crushes them and closes the roti. He rolls the stuffed roti into a paratha and places it on the hot Tawa, and fries it in lots of ghee. Once the paratha is fried perfectly, it is served with chashni (sugar syrup) poured over it.

Image Source: Cookpad

Read More: There’s A ‘Bulletproof’ Coffee & Here’s What You Need To Know

The crispy and crunchy top of paratha dipped in sugary syrup is enough to activate your tastebuds. Meanwhile, it isn’t entirely obvious what it would taste like, which makes us wonder about the reaction of people who have tried it.

Take a look at the video below.

The customer shared the video with a caption,

“Sorry for this view. Actually, I’m shocked, but this turned out to be really good.”

This is the kind of reaction we were wondering about!

Views On The Video

Since this video was uploaded, it has garnered 388K views, 21.9K likes, and hundreds of comments filled with mixed reactions. While some questioned the dish, others couldn’t wait to try it.

“Wow, this looks so delicious.”

Another added, “Super tempting. I want to have this.”

Let’s take a look at some other reactions to the post.

Image source: Instagram.com
Image source: Instagram.com

Read More: Krispy Kreme To Launch ‘Dark Shops’ & Here’s What You Need To Know

What are your views about the gulab jamun paratha? Would you be willing to try it? Let us know in the comments below.

Stay tuned to Brandsynario for the latest news and updates.

M&M’s New Global Platform Aims To Make People Feel Belonged

Image Source: Teen Vogue

M&M’S latest initiative is the most heartfelt and happy corporate campaign we may have ever seen. The brand that is known for spreading smiles in adults and children alike is taking its philosophy global. M&M is talking about creating a platform that is inclusive and makes the world feel like home. Here’s what they’re up to:

Read more: Etihad Airways Unveils Its Latest Campaign ‘Little VIP’

What’s Going On?

The brand recently announced the creation of a new brand strategy that features a global commitment to making people feel belonged. They will be focusing on “creating a world where everyone feels they belong, and society is inclusive.” Isn’t that brilliant? The company is vowing to use the power of fun to make the world a better place. M&M is talking about increasing the sense of belonging for at least 10 million people in the world by 2025.

m&m global platform belonging
Image Source: Very Well Mind

Long In The Making

M&M’S global platform has been in the making for a long time now. The company has been focused on bringing color and fun to everyone who comes across their brand. The purpose for this is greater than just publicity. M&M genuinely is committed to ensuring that everyone has the right to enjoy moments of happiness. Their way of achieving that is through fun. Fun, according to them, is the most powerful way to make people feel belonged.

m&m global platform belonging
Image Source: Mars Incorporated

In order to achieve this mission, M&M has incorporated research to create the M&M’S FUNd. This FUNd will track the brand’s impact on its mission and will also offer resources to ensure that it is brought to fruition. In addition to that, the FUND will also provide mentorship, opportunities, and financial support in the arts and entertainment space to people. What better way to make people feel like they belong than give them access to their passions?

Read more: Bareeze’s ‘Metaverse’ Campaign Backfires & Netizens Are Not Having It

What Do The New Commitments Include?

The new commitments of the brand are all about fun and happiness but we bet you know that much already. This includes a fresh and modern take on the looks of its characters. The personalities are going to be developed further to connect people through storytelling. 

m&m global platform belonging
Image Source: NBC News

In addition to that, there is going to be a greater focus on the brand’s iconic rainbow color palette. It will be brought to the world in all shapes and sizes. The M’s in the M&M logo will also be connected to show people the aim: people are meant to be brought together.

Stay tuned to Brandsynario for the latest news and updates.

Faryal Mehmood Breaks Silence Sharing Details Of Her Divorce

Image source: siddysays

Faryal Mehmood has finally broken the silence and has dished the details about her much-hyped separation rumours with co-actor Daniyal Raheel. The details were shared in an all tell interview with a local agency.

Faryal Mehmood Separation Rumours

Faryal Mehmood shared all the details about her divorce stating, “I don’t want to talk about my ex-husband.”

“The reason why I didn’t want to talk about it is that it’s not just me who is involved. I don’t want to talk about my ex-husband and his family, who are also prominently involved in the media. Whatever happened between the two of us, I would never want to dish out the details of it.”

She further addressed the situation by calling out people who thrive for comments from celebrities about their personal matters.

Read More: Amir Liaquat Take A Dig At His First Wife?

“Why do you have to make a comment on everything? It’s our personal lives, don’t say mean things about it. Don’t say anything about him, about me, about our relationship. It happened because it was bound to happen, you know. It’s fine.”

“I left for Italy after that, it was so much fun. I was excited about the future prospects. It’s not that sad. I still get messages about how I apparently look full of remorse in my pictures. ‘Your eyes look so sad,’ people often say. And I always wonder, how is that possible because I am thriving!” She added further.

Later on, she shared how people spread rumors about the divorce when, in fact, they were still together.

“But you know the funny bit? When the rumors about us separating blew up on the internet, we were actually together and fine. I was working and he was home. Nothing had happened of that sort back then. And then they just branded us as a divorced couple – I was shell shocked! I was thinking I am still married to him! What is going on?! Then people just started noticing how I had unfollowed him on Instagram. I never understood how this was a big deal? I could unfollow my brother too. Why make a fuss about it? I am impulsive.”

Read More: TikTok Star Sehar Hayat Accuses Kashees Salon For Bullying Her 

Their wedding was held in the middle of a lockdown in which actress Daniyal Raheel married Faryal Mehmood. Despite the fact that the couple later split, they refused to discuss it publicly. Unfollowing each other on Instagram led to the discovery. Later, they made it official.

Faryal Mehmood is often criticized for her bold fashion choices and explicit pictures. However, she doesn’t like to pay heed and do what pleases her the most.

Stay tuned to Brandsynario for the latest news and updates.

How Mentos Is Stepping In To The Future With Its Latest Packaging

mentos packaging sustainability
Image Source: News Wire

Mentos was and still is the ultimate candy and gum for children and adults alike. We still remember getting the multi-colored mentos packet and throwing all the yellow ones away. The purple ones were the best. Let’s not forget the mentos and coke challenge! However, while mentos may be nostalgic for us, the brand is stepping into the future in the best possible way. Read about their latest initiative here and why it matters!

Read more: 7 Ways To Reuse Your Makeup Products Packaging Once They’re Finished

What’s The Latest?

Mentos is now available in a recyclable bottle which is brilliant. This new packaging is a 90-percent paperboard bottle and has been created for their sustainability initiative. This new paperboard bottle which currently only has Fresh Mint and Spearmint is on everybody’s mind. It can hold 80 pieces of gum and is available at all the Walmart stores in the US.

Building Sustainability, One Gum At A Time

Mentos also wants to involve their consumers in the whole process. So, everybody who buys the packet will find recycling instructions on the paperboard bottle. This will be achieved using typical U.S. curbside services or local drop-off programs. According to Perfetti Van Melle, the name behind the brand, Mentos is the first to achieve this. Mentos becomes the first in the market in the gum category to become sustainable to this extent.

mentos packaging sustainability
Image Source: Convenience

Although Walmart is the first and only U.S. retailer so far to stock the new paperboard bottle, others are interested. Perfetti Van Melle shared that it has received “high interest” from many other retailers to sell the product. Get on the bandwagon, this is the best one!

Read more: Coca-Cola’s Smart Can Packaging Move Is Definitely Impressive!

Why This Matters

This new Mentos Pure Fresh paperboard bottle is a brilliant new step in the commitment towards environmental responsibility. As companies strive to bring sustainability to the cores of their businesses, Mentos provides a great example. The mega confectioner company will also be monitoring the response to this packaging. They aim to take this beyond to innovate their packaging further. The ultimate aim is to deliver their products with the least plastic consumption, most recycling.

mentos packaging sustainability
Image Source: World Star

Such initiatives will definitely get the ball rolling. Other gum brands might already be considering this shift and Mentos will be the final decisive push. This is also because people today prefer sustainability over anything!

Stay tuned to Brandsynario for the latest news and updates.

Jeep’s First Fully Electric SUV To Make Its Debut In 2023

Image Source: Business Insider

Jeep will launch its first fully electric SUV early in 2023. Stellantis CEO Carlos Tavares announced the news during the automaker’s Dare Forward 2030 strategic plan presentation.

Jeep has been slower to embrace electrification as compared to many of its rivals. The automaker has released plug-in hybrid versions of its Wrangler and Grand Cherokee SUVs. Meanwhile, the plans of an off-roading version of the Grand Cherokee, the Trailhawk, which also comes with a hybrid motor are also in the line.

Electric SUV -The Look

It features signature Jeep traits like a seven-section grille and aggressive, bulky look. The SUV’s rear door handles are placed up by the window, rather than in the conventional spot.

The brand’s signature seven-slot grille, will be the same feature. However, the grille is closed since there’s no gasoline engine under the hood.

The yet-to-be-named SUV seems to be on the smaller side of the Jeep Compass or Renegade but we won’t know its size for sure until the company releases more information.

Read More: Xiaomi To Start Manufacturing Smartphones In Pakistan From Next Week

Details like range, horsepower, and price are also a question mark at this point. Stellantis did not specify where the EV will be sold when it launches early next year, and a spokesperson did not immediately return a request for comment.

The Jeep Lineup 

Serious efforts to electrify the Jeep lineup started last year with the Wrangler 4xe, a plug-in hybrid variant of the iconic Wrangler offering approximately 35 kilometres of EV range thanks to a 17.3kWh battery.

The next-generation Grand Cherokee is also getting the 4xe treatment in North America, while the smaller Renegade and Compass are already available as plug-in hybrids over in Europe.

Read More: Audi Partners With Verizon To Bring 5G To Its Vehicles In 2024

Stay tuned to Brandsynario for the latest news and updates.

7 Foods You Should Have More Of If You Are Diabetic

7 Foods To Have If You Are Diabetic
Image source: healthmagazine.com

Diabetes mellitus (DM), commonly referred to as diabetes, is a chronic disorder. It occurs when the pancreas does not secrete enough insulin or when the body’s cells become resistant to insulin. In either case, the blood sugar cannot get into the cells for storage, leading to severe complications. Diabetes, perhaps more than any other disease, is strongly associated with the diet.

While diabetes in this country is rising quickly, many risk factors, including heavyweight, high blood pressure, and high cholesterol, can be reduced by choosing a healthier overall diet. Certain foods are beneficial in giving you more control over the condition – or avoiding diabetes altogether.

1. Barley

If you’ve been you’ve been diagnosed with diabetes; you may think you need to stay away from carb-rich grains altogether if you want to keep your blood sugar levels under control. But some grains are pretty low on the glycemic index (GI), thanks to their high fiber content. Barley has a GI score of only 28, putting it deep into the “low GI” range. In addition to reduced blood glucose levels, barley may also help improve insulin sensitivity.

Image source: https://universityhealthnews.com/

2. Lentils

Just a half-cup of lentils will give you almost eight grams of fiber. That’s more than you get from a cup of brown rice. Fiber is a true friend because it can lower your blood glucose level – as well as your bad cholesterol while making you feel full. The insoluble fiber, in particular, seems to decrease the risk of diabetes.

7 Foods To Have If You Are Diabetic
Image source: https://www.nutritioninsight.com/

3. Sourdough Bread

Tangy sourdough bread dough is fermented from wild yeast and bacteria cultures. Sourdough bread is lower on the glycemic index than regular wheat bread, so it’s a better choice if you want to avoid sugar spikes after your sandwiches. The acid produced by the bacteria also helps keep the bread fresher longer.

7 Foods To Have If You Are Diabetic
Image source: https://www.diabetesselfmanagement.com/

Read More: 8 Reasons Why You Should Definitely Add Turmeric In Your Routine

4. Peanut Butter

Nuts are known to reduce the risk of developing type-2 diabetes, so you can’t go wrong on almonds, walnuts, and pistachios. High-protein peanuts are another good pick because they’re low on the glycemic index and packed with nutrients.

7 Foods To Have If You Are Diabetic
Image source: https://www.diabetesselfmanagement.com/

5. Cinnamon

Adding a little spice to your meals doesn’t just enhance the flavor — it may also help you better manage your diabetes. Cinnamon, in particular, has demonstrated some impressive benefits. Studies found that consuming 1 to 6 grams per day of cinnamon significantly impacted subjects’ glucose levels. However, use cinnamon in moderation. Adding cinnamon to everything you eat can lower your blood sugar levels too much, causing potentially life-threatening hypoglycemia.

Image source: https://taazameatonline.com/

6. Greens

Leafy green vegetables are highly nutritious and low in calories. Spinach, kale, and other leafy greens are good sources of many vitamins and minerals, including vitamin C. Some evidence suggests that people with diabetes have lower vitamin C levels than people without diabetes, and they may have more critical vitamin C requirements. Vitamin C acts as a potent antioxidant and also has anti-inflammatory qualities. Increasing dietary intake of vitamin C-rich foods can help people with diabetes improve their serum vitamin C levels while reducing inflammation and cellular damage.

Image source: https://universityhealthnews.com/

Read More: 7 Ways To Take Care Of Yourself Amidst The Allergy Season

7. Eggs

Regular egg consumption may reduce your heart disease risk in several ways. Eggs may decrease inflammation, improve insulin sensitivity, increase your HDL (good) cholesterol levels, and modify the size and shape of your LDL (bad) cholesterol. Research has linked egg consumption with heart disease in people with diabetes.

Image source: https://universityhealthnews.com/

Stay tuned to Brandsynario for the latest news and updates.

Love Noodles & Pizza? Here’s How You Can Make Noodle Pizza At Home

Love Noodles & Pizza? Here's How You Can Make Noodle Pizza At Home
Image source: youtube.com

Maggi lovers live in a world of their own, and when it comes to their favorite snack, there is no stopping them. They can combine maggie with anything or anything and come up with a bizarre recipe or, in this case, a totally genius one. Regardless of how it tastes, we have to give credit to the founder of this Noodle Pizza recipe.

Noodle Pizza 

If you are a Maggi lover, then try this ingenious recipe to tantalize your taste buds. Here is everything you need to prepare it.

Read More: This Maggi Pani Puri Is Going Viral & We Can’t Unsee It

Ingredients 

  • 2 Packs of noodles
  • 1.5 cup of water
  • Chopped Coriander
  • 2 tbsp of cornflour
  • 2 tbsp oil
  • 3 tbsp Pizza Sauce
  • Mozzarella Cheese

Toppings

  • Chopped Onions
  • Sliced Capsicum
  • Corns
  • Tomatoes
  • Oregano
  • Olives

Instructions 

  1. Take a wok, add 2 packets of noodles, add 1.5 cups of water, noodle masala, and let it cook until it becomes 80% done.
  2. Now, add some chopped coriander and parsley. Once the noodles are 80% done with some water, switch off the flame because we don’t want to overcook it.
  3. To make it crispy, add 2 tbsp of cornflour and mix it with 2 folks gently, make sure that there are no lumps in it.
    Image source: https://www.checkmyrecipe.com/
  4. Now, heat the non-stick pan, and as it gets hot, add 1 tbsp oil and spread it evenly. Spread the oil with a brush and now add the prepared noodles mix into it.
  5. Spread this noodle mix with the help of folks into a round shape. Make sure the noodles bind and stick together; otherwise, it will break while flipping it.
  6. Now, add 1 tbsp oil of its surrounding and cook it for 3-4 minutes at medium flame until it gets golden color from the bottom and then flip this and cook it from another side similarly.
  7. Apply 3 tbsp pizza sauce or Red Chilli Sauce on top of it and spread it evenly.
    Image source: https://www.checkmyrecipe.com/
  8. Add mozzarella cheese and spread it evenly, followed by some chopped onions, capsicum, corns, Tomatoes.
  9. Now, cover it with a lid and cook it for 4-5 minutes on medium flame.
  10. The Homemade Maggi Pizza Recipe is Ready to Serve. Top it off with spices like oregano and cut it into pieces.
Image source: https://www.checkmyrecipe.com/

Stay tuned to Brandsynario for the latest news and updates.

TRG Pakistan Plummets While Others Remain In The Green

TRG
Image Source: Pakistan Today

PSX has been deadly for stock investors and companies as it continues to decline. The Russia-Ukraine war and other financial instabilities within the country have resulted in mega losses. However, we doubt any could be as major as TRJ’s recent loss which is 4 times greater than its profit last year. Here’s what’s going down:

Read more: Bareeze’s ‘Metaverse’ Campaign Backfires & Netizens Are Not Having It

What Happened?

TRJ Pakistan Ltd has recently shared a loss of Rs12.6 billion for October-December. This is a major point of contention in comparison to its net profit of Rs3.6bn, same time last year.

trj stock market
Image Source: Dawn

According to stock analysts, the significant loss was experienced because of a  net loss on investment in TRGIL. TRGIL is an associate company and its loss was estimated to be that of Rs14.8bn. The report published suggests, “This was due to (the) mark-to-market of investment in IBEX after its share price slid down by 34pc during October-December, resulting in a loss of Rs6.8bn,” it said.

TRJ is one of the most popular stocks on PSX hence, its major decline has shaken many.

PSX’s Decline

PSX is more volatile than most markets especially because it operates for a third-world economy. Pakistan is riddled with political conflicts, unfoldings and also impacted by other global events. As a result, PSX is always been influenced – nowadays mostly negatively – which is bringing in unprecedented losses.

trj stock market
Image Source: Fortune

In February alone, PSX lost 1,200 points.

Unity Foods Is On The Rise

Another company, however, is in the green. Unity Foods Ltd posted an unconsolidated profit of Rs1.1bn for the last quarter which was 20pc greater than the same time last year. The total revenues of the company now stand at Rs20bn. Investors are suggesting that the major reason behind this increase is inventory gains. The company’s oil procurement price was quite low. 

trj stock market
Image Source: Daily Times

BankIslami Profits Continue To Rise

Not all stocks are experiencing a fate the same as TRJ. BankIslami Pakistan Ltd reported its earnings for 2021. They were reported to be Rs2.1bn, up 25.1pc from the same time last year.

The retention of profits is being credited to an improvement in its deposit base. In addition to it, the earning assets of the bank also showed growth. Islamic financing increased 39.2pc while the investments registered a growth of 31.1pc. These factors overall contributed to BankIslami’s strong performance.

Stay tuned to Brandsynario for the latest news and updates.

Tariq Road Bridal Studios: Different Price For Every Customer?

tariq road bridal studio
Image Source: Peekaboo Guru

There is no wedding season really when it comes to Pakistan. You will see weddings happening all year round. Of course, when there is a wedding, there is also the hunt for the perfect dress for the bride. While any business remotely linked to the wedding industry will flourish none does quite as much as the bridal dress designers. The bridal studios at Tariq Road are the topic of today’s discussion, however.

In a recent online interaction with a certain bridal studio at Tariq Road, a customer got the price quote of PKR 375,000 for a dress. But when the customer visited the shop the very next day, the price quoted became PKR 400,000. All that was different was that the customer was present and the shopkeeper could gauge their appearance. Upon referring to the online conversation, the owner moved away to assist other customers while the salesperson refuse to attend to them. Such is the case with almost every studio at Tariq Road!

Read More: Why Is The New PEL Ad Not Glorifying Dowry?

Bridal Studios – Tariq Road

Tariq Road is geographically at a prime location. It caters to people from all over Karachi (or as we say, from both sides of the bridge). This is why you will find a variety of bridal dress outlets in this market. This variety is spread out on the basis of the quality of work and to the price bracket. As a result, people who need to buy the dress for PKR 35,000 can also get to this part of Karachi, as well as those who need to boast that they bought the dress for PKR 800,000.

wedding
Image Source: MensXP.com

“Designer Studios”

The designer studios are usually found at the main Tariq road, almost in front of the Dolmen Mall. These alleged designer studios have their price range almost similar to the designers catering to the rich. They will start quoting the price from PKR 3.5 lac. If you even ask for a price below that or ask them to bargain, they will look at you with the dirtiest of stares. But the fact of the matter is that they do not follow the ethical guidelines either.

Since there is no standard price for a particular design, the ‘designers’ are free to quote whatever price they want. And they don’t shy away from it. As a customer enters, they see if they will signal the customer to the basement where they do their actual business. If the person entering looks like a potential customer they will quote the price they want but if they do not see the person completing their checklist, they quote a higher price for the person to move on.

ali xeeshan anti-dowry
Image Source: Brides and You
Rizwan Beyg Accuses Haris Shakeel For A Shameless Copy Of His Work
Image source: https://www.dawn.com/

Read More: 7 Best Mehndi Artists In Karachi You Should Book For Your Wedding

Preying on the mindsets of the middle class who feels it is necessary to have a brand tag attached; becoming attractive to the rich with their price range and Instagram following; these studios are making money left, right, and center. While this may be their right, their business model is sure inducing anxiety in many people hoping to get married in today’s times.

Stay tuned to Brandsynario for the latest news and updates!

Etihad Airways Unveils Its Latest Campaign ‘Little VIP’

etihad campaign little travellers
Image Source: Future Travel Experience

Etihad is undoubtedly one of the most premium airlines out there. However, aside from offering the best air traveling experience, the airlines are now pulling themselves ahead of the curve. Their latest campaign is something that hasn’t been seen before and we never knew how important this could be. Read about it here:

Read more: Spotify Reveals Data On Pakistani Music’s Borderless Reach

What Has It Done?

The airline has partnered with the theme park, Warner Bros. World Abu Dhabi to bring something spectacular. It has brought the launch of a one-of-a-kind family-friendly experience to its planes. We know for one that parents will be beyond ecstatic to hear about it.

etihad campaign little travellers
Image Source: Travel Daily

The “Little VIP” Campaign

Etihad’s latest campaign is for little travelers. The campaign recognizes that young travelers are very important people for whom the traveling process must be made easier. Children can struggle to find security, comfort, and safe spaces during flights. So, what can be done for them?

To help with this, the park’s iconic characters are being brought to flights. Characters that we have all grown up with like Scooby-Doo and Looney Tunes are found on new activity packs. These fun and nostalgic activity packs will be given to children on longer flights with Etihad.

There Are Many Age Ranges

You might be thinking that this is something already done. So, what’s new? What has changed is that the airline’s new children’s gifts are designed in three age ranges. There is the smallest age range which is for infants up to 2 years old. In this, parents will be given a soft fleece blanket decorated with the faces of the characters.

etihad campaign little travellers
Image Source: Destinasian

Besides this, there will be the young flyers range which is for travelers aged 3 to 8 years. They will be given a drawstring bag which will include an activity book, crayons, memory card game, and passport holder.

etihad campaign little travellers
Image Source: Travel Mole

Lastly, the tweens and teens aged between 9 to 13 will be provided with a Scooby-Doo-themed backpack. This backpack will be featuring the Museum of Mysteries board game to promote Yas World in Abu Dhabi.

Read more: The Gucci x Adidas Collab Unveiled At Milan Fashion Week Is…

Support For Families

In addition to these inflight changes, Etihad has a lot more planned for families. Etihad is will be initiating a better family experience through cabin crew and ground crew. This will be done through special training to identify and support family travel needs to enhance experiences. At Abu Dhabi International Airport, a new and special family check-in space will be available for families.

Stay tuned to Brandsynario for the latest news and updates.