etihad campaign little travellers
Image Source: Future Travel Experience

Etihad is undoubtedly one of the most premium airlines out there. However, aside from offering the best air traveling experience, the airlines are now pulling themselves ahead of the curve. Their latest campaign is something that hasn’t been seen before and we never knew how important this could be. Read about it here:

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What Has It Done?

The airline has partnered with the theme park, Warner Bros. World Abu Dhabi to bring something spectacular. It has brought the launch of a one-of-a-kind family-friendly experience to its planes. We know for one that parents will be beyond ecstatic to hear about it.

etihad campaign little travellers
Image Source: Travel Daily

The “Little VIP” Campaign

Etihad’s latest campaign is for little travelers. The campaign recognizes that young travelers are very important people for whom the traveling process must be made easier. Children can struggle to find security, comfort, and safe spaces during flights. So, what can be done for them?

To help with this, the park’s iconic characters are being brought to flights. Characters that we have all grown up with like Scooby-Doo and Looney Tunes are found on new activity packs. These fun and nostalgic activity packs will be given to children on longer flights with Etihad.

There Are Many Age Ranges

You might be thinking that this is something already done. So, what’s new? What has changed is that the airline’s new children’s gifts are designed in three age ranges. There is the smallest age range which is for infants up to 2 years old. In this, parents will be given a soft fleece blanket decorated with the faces of the characters.

etihad campaign little travellers
Image Source: Destinasian

Besides this, there will be the young flyers range which is for travelers aged 3 to 8 years. They will be given a drawstring bag which will include an activity book, crayons, memory card game, and passport holder.

etihad campaign little travellers
Image Source: Travel Mole

Lastly, the tweens and teens aged between 9 to 13 will be provided with a Scooby-Doo-themed backpack. This backpack will be featuring the Museum of Mysteries board game to promote Yas World in Abu Dhabi.

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Support For Families

In addition to these inflight changes, Etihad has a lot more planned for families. Etihad is will be initiating a better family experience through cabin crew and ground crew. This will be done through special training to identify and support family travel needs to enhance experiences. At Abu Dhabi International Airport, a new and special family check-in space will be available for families.

Stay tuned to Brandsynario for the latest news and updates.