Outfitters has definitely come a long way since the day it began. The company is constantly developing products that are not only on par with international standards stylistically but also in terms of quality. However, creativity, when used in the wrong directions, can be counterproductive. Something similar has happened with Outfitters’ latest campaign and here’s what people are saying about it:
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Orbit – Outfitters
The outfitters’ latest collection is called “Orbit”. How are you feeling so far— hooked, not hooked? Whether you’re intrigued already or not, the picture for the campaign will definitely evoke a reaction out of you. The extraterrestrial effect of the campaign is employed by adding spaceships to the background. The backdrop has been edited to show as if the model is on another planet altogether.
Have a look at the picture:
Was This A Good Strategy?
When you do something so crazy with clothes campaigns it’s always important to think about whether it can backfire. Had they just said “orbit” and made a picture in which some extraterrestrial elements were included it would be fine. However, this above and beyond editing is actually taking the attention away from the clothes.
When campaigns are this ‘out-of-the-world’ literally, people don’t talk about the clothes. That is precisely what seems to be happening here with Outfitters.
What Do People Have To Say?
This one person, in particular, broke down the picture into smaller parts and critiqued it. While we’re not aware of whether he’s a professional or not, his critique really hits. There is a problem with the execution when it comes to the latest Outfitters picture. The shadows are misplaced, the elements stand out like a sore thumb.
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There are others who simply laughed at the concept of the campaign. It may be that they have had their share of bad experiences at this local brand. Hence, they are hesitant about whether something can really be ‘out of this world’ as the word orbit would suggest.
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