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EBM and SoL embark on a journey of self-discovery with 21st Young Leaders Conference 2022

2nd Aug 2022, KARACHI: Keeping alive its two-decade-long tradition of nurturing young minds, English Biscuits Manufacturers – the makers of Peek Freans, in collaboration with the School of Leadership (SoL), once again sponsored the 21st Young Leaders Conference 2022.

The main theme of the Conference revolved around ‘Pehchaan’ (Identity). The participants were guided as to how looking within paves the way to desired outcomes. The six-day event touched on various aspects of life and emphasized reigniting the sense of exploring infinite possibilities and uncovering true human potential.

The ‘#SooperHaiMeriPehchaan’ activity became a moment of binding for over 200 participants as they joined hands to create short documentaries to reflect back on their role towards themselves, society, and Pakistan.

Speaking at the occasion, Managing Director and CEO of EBM, Dr Zeelaf Munir, said: “EBM’s continuous support to YLC is a testament to its commitment to nurturing young minds. This year, YLC focused on helping individuals explore their true identities. I hope our youth used the platform to unlearn the preconceived notions about their limitations and go on a journey of self-discovery as to what could be achieved if they put their focus in the right place.”

EBM has been at the forefront in creating a life-changing impact on over 200 students every year through YLC. This collaboration between EBM and SoL aims to help the youth to discover themselves. EBM hopes to continue empowering the leaders of tomorrow by providing them with such platforms where they can unveil new arenas of success and leadership.

IB students in Pakistan receive Middle Years Programme results

Islamabad, Pakistan – August 02, 2022: Globally, 89,201 International Baccalaureate (IB) Middle Years Programme (MYP) students received their eAssessment (e-Portfolios and on-screen examinations), and personal projects results, from the May 2022 examination session. This included 165 students from Pakistan.

The MYP is currently offered at 9 schools in Pakistan for the May 2022 examination session, over 240 IB World Schools in 59 countries participated in the optional MYP eAssessment, representing a 13.4% increase in registrations. The students who registered for the full MYP certificate received an average score of 37.72 points (out of 56 possible maximum). The point average in Pakistan was 40.06.

The eAssessments are based at the end of each programme and combines ePortfolios of coursework with media-rich on-screen examinations that enable creative responses, or responses that require students to manipulate data and present new understandings, using much more dynamic methods than on paper.

Olli-Pekka Heinonen, Director General of the International Baccalaureate, said: “Our students have shown outstanding resilience and dedication to learning. I am immensely proud of all our students for reaching this milestone. They have built a solid foundation that will enable them to embark on their next educational journey.”

“On behalf of the entire IB family, I would like to thank our global community of IB World Schools, educators, and teachers for the tremendous efforts and hard work for the benefit of our IB students,” she added.

Targeted at students aged between 11 to 16, the MYP is recognised as being equal to the Secondary School Certificate by the Inter Board Committee of Chairmen (IBCC), Ministry of Federal Education and Professional Training. The curriculum’s framework is based upon the differing approaches to learning; key and related concepts; and independent learning projects in which students are required to complete a significant piece of work over a period of time. The programme has eight subjects with Urdu recently being added to the IB MYP eAssessment.

realme 828 Fan Fest is Back with a Bang for Fans Who Keep it Real!

As the month of August rolls around again, realme braces itself for the commencement of its 828 Fan Fest activities. This celebration serves to celebrate realme’s achievements throughout the year and to shower loyal realme fans with appreciation and entertainment. Last year, the 828 Fan Fest provided an opportunity to celebrate realme’s meteoric rise to the top as the fastest brand to hit the landmark of selling 100 million products.

It also provided a launching pad for the incredible realme GT Master Edition and realme C25s smartphones. The tag line for 2021’s Fan Fest was “How Dare You be You”, which delivered an inspiring message of not giving in to society’s judgments or restrictions on who you can be or what you can achieve. For this year’s Fan Fest, realme wants to push its fans to “Keep It Real” and explore their authentic selves. Inspired by this key message, realme plans to ramp up the festivities this year even further with activities planned throughout the month which are designed to engage their fans and community members.

Keep it Real Fan Meet-up
This gathering for realme fans is aimed at developing the authentic connection between realme, its team, and its fans. Lucky fans who attend this meet up from around the country will get a chance for a tête-à-tête with realme’s Country Director, Syed Mashood Hassan, in order to get to know more about realme and express their desires for the brand. They will also be invited to an exclusive lunch with the realme team where they can get to know each other and get a look behind the curtain to see the real faces that work hard towards making realme Number 01. The lunch will be followed by live entertainment in the form of standup comedy as well as some team building games which will be a great opportunity for realme fans and the team to mingle and strengthen their real association. Fans will be rewarded for their attendance in the form of exciting giveaways and prizes.

realme X CML Mega Azadi Ride
August isn’t just a special time for realme, it is also a momentous month for Pakistan as the Country’s Independence Day takes place on Sunday, August 14, 2022. In an effort to bring something new to its community, realme is partnering with Critical Mass Lahore in order to organize the first ever cycling marathon on the Independence Day of Pakistan. The Mega Azadi Ride will attract over 500 cyclists from all around Lahore who will be participating in a morning bike ride starting at 06:00 AM which will take them from the starting point of Liberty Roundabout to the end of the journey at Jinnah Library. realme wants to provide a platform for the Pakistani public to celebrate Independence Day in an active and healthy manner and show realme’s deep connection with Pakistan.

realme Music Party
Prepare to rock out in the sand and sun with realme’s first ever Music Party at the beach, taking place on Sunday, August 28, 2022. This event will be attended by a combination of people from the realme community, celebrities, media, photographers, and the wider realme network. Apart from show stopping musical performances, attendees of the party will have the chance to hear more about realme’s strategy for the future, get exclusive sneak peeks of unreleased realme products, and get a hands on experience of the realme product line through experience zones. A special honor will also be bestowed upon one lucky member of the community as realme will be giving out the realme Super Fan Award during the party. The realme music party is a gesture of appreciation from realme to its fans, giving them an unforgettable night of fun and dancing to repay them for their consistent support.

realme Super Brand Day Sale Event
The final gift for realme fans during this year’s 828 Fan Fest celebrations is the realme Super Brand Day Sale. Within the duration of this sale, realme fans will receive exclusive discounts and deals on realme’s smartphones and AIoTs. Discounts on products can go up to a whopping 50% for the week that the sale event will last for. This incredible sale will go live across various e-commerce platforms such as Daraz and AlfaMall.

realme fans have a lot to be excited about this August as the tech-democratizer has an impressive slate of activities planned for them to enjoy. With a mix of exciting discounts, huge giveaways, and enthralling events, there’s something for everyone during the realme 828 Fan Fest 2022!

Consumption of Highly Processed Food linked to Cognitive Decline

processed food cognitive decline
Image Source: American Heart Association

Our world today has become settled on ultra-processed foods. It’s a part of our daily life and we often turn towards it for convenient purposes. However, have you seen what the effects of ultra-processed foods are? They could be debilitating and they’re impacting you a lot.

Read more: Top 5 Ways To Increase Your Life Expectancy

What Is The Consequence?

Eating ultra-processed foods for more than 20% of your daily calorie intake can be tough for your cognition. In other words, eating even a little bit of ultra-processed foods every day could set you on the path of cognitive decline.

processed food cognitive decline
Image Source: Health Tech

Why Do We Turn To Them?

Ultra-processed foods do make our lives easier. For instance, consider prepackaged soups, sauces, frozen pizza and ready-to-eat meals. They get made in a second and you’re set. However, the consequences are tough for your health.

 But ultra-processed foods don’t just mean fast foods. They also mean sweet foods. Think ice cream, hot cakes, cinnamon rolls or whatever. It’s basically because the salt and sugar nowadays have become ultra-processed. Therefore, as a consequence, all the other foods have too.

processed food cognitive decline
Image Source: Nutrition Society

What Have Studies Found?

Recent studies have found that they can raise our risk of obesity, heart and circulation problems, diabetes and cancer. This also means our average life longevity is declining. Moreover, the study has also revealed that eating more ultra-processed foods leads to cognitive decline. This includes the areas of the brain involved in executive functioning. That’s where we process information and make decisions— your brain is getting slower.

processed food cognitive decline
Image Source: Healio

The Effect On Men and Women

Considering this in mind, men and women who ate the most ultra-processed foods had the worst and accelerated rate of cognitive decline. They had a 28% faster rate of global cognitive decline. Moreover, there is also a 25% faster rate of executive function decline. In comparison, those who ear ultra-processed foods much lesser show lesser decline.

Mostly men are resorting to ultra-processed foods because of gender roles too. They don’t cook well for themselves which is why they depend on these foods more.

Read more: Quick Meals To Make When Its Too Hot To Cook

 

Stay tuned to Brandsynario for the latest news and updates.

Find Zen In The Chaos of Everyday Life

finding zen everyday
Image Source: Lauren Claire

Our routines nowadays have morphed into fusions of chaos, anxiety, stress and tiny pockets of happiness. While we may be used to all of that now, we know for sure that that is not healthy and it isn’t recommended either. So how do you find the zen in your chaos days? Well, here’s how:

Read more: Top 5 Ways To Increase Your Life Expectancy

Finding Zen

Finding zen is of utmost importance in our day-to-day lives. If we learn to create zen in our lives, we not only become more determined and refreshed to take on the day but we also learn how to manage the chaotic parts better. Unfortunately, this practice is not encouraged much. So here are all the tips you need:

finding zen everyday
Image Source: Ecophiles

Find A Moment For Deep Breaths

Deep breaths are more important than you think. Finding out pockets during the day when you can just relax and take 10 deep breaths in and out will help you ground yourself. Know that the focus should be on deep breaths out as they lower your heart pace and make you feel calmer.

Close Your Eyes

When life gets too chaotic and you need that moment of zen, close your eyes. Sit with your eyes closed for a while and imagine being in a completely white space and it’ll help you soothe yourself.

finding zen everyday
Image Source: Minimalist Focus

Build A Morning Routine

Building a morning routine is also of immense significance if you’re looking to find zen. For instance, wake up, shower, meditate for 10 minutes and then have breakfast. When you have routine and predictability in your morning, it is easier for you to feel at peace.

Learn To Let Go

Learning to let go when it is time to do that can be more important than you think. This is because in our day-to-day lives we can be so preoccupied by the nitty gritties and other small things that make us feel upset. Learning to let go that which doesnt serve you anymore is a way to find zen.

finding zen everyday
Image Source: Doctor health

Take A Walk

This is so underrated especially in metropolitan cities where we are driving at all times or sitting in cars to get to places. Take some time out to go to walk at a peaceful place and it’ll make you feel the most zen ever.

Read more: What is Imposter Syndrome? How Can You Overcome it?

Stay tuned to Brandsynario for the latest news and updates.

Google Hires Data Engineer Shafiqa Iqbal

A data engineer from Sadiqabad, Punjab, has landed herself a job at Google. At 23, Shafiqa Iqbal was hired by Google via LinkedIn.

Shafiqa Iqbal At Google 

The 23-year-old engineer was hired as the only Pakistani employee out of the 1300 employees.  Iqbal’s expertise includes cloud computing, backend development, database migrations and development, ETL pipelines, and logical programming, among other things. Data engineer Shafiqa Iqbal has created scalable, dispersed solutions for businesses worldwide.

With more than two years of experience, Shafiqa was hired through LinkedIn. The

Read More: Why LinkedIn Is A Powerful Tool To Build Your  an interview with a social media content creator, she mentioned, “there is a massive amount of youth potential in Pakistan, people are unaware of the recruiting process because Google doesn’t have a physical presence there, such as an office.”

“Organizations like Google and Facebook value the work done in open source. She also wanted to be independent, so she chose the sector and progressed through it until she worked for a reputable organisation like Google.” She added.

Shafiqa went on to say that “International graduates already have the Big Five Firms as their employment targets, and they start training for interviews and internships as soon as they graduate. Pakistan lags in being employed by prestigious firms like Google because of this.”

Hiring Story

Shafiqa shared her story about how she got hired at google. According to her, it was a relatively seamless process, and the interviewer did a great job. However, in the last interview with google, her internet was down. She explained during the interview when the interviewer was asking her questions during the closing remarks, the meeting suddenly blacked out due to internet connectivity. The interviewer didn’t mind the issue and said any talent should not undermine themselves.

Shafiqa is all set to make Pakistan proud by using the exposure and knowledge she is currently acquiring while working at Google’s Poland Office.

Read More: YouTube Creators Can Now Turn Longer Videos Into ‘Shorts’

Stay tuned to Brandsynario for the latest news and updates.

Twitter Tests Multimedia Tweets

Twitter currently allows users to post only one form of multimedia per tweet. However, this limitation is expected to change as the micro-blogging platform tests a new feature allowing users to combine multiple media formats in one tweet. According to a report by TechCrunch, Twitter has confirmed that it has started testing a new multi-media feature. The feature will allow users to post images, videos and GIFs in a single tweet.

Twitter Multimedia Update 

The company confirmed that the feature is currently being run on a time-limited test with select users. Twitter users can add tags to both photos and videos in the tweet.

“We are testing a new feature with select accounts for a limited time that will allow people to mix up to four media assets into a single tweet, regardless of format,” the microblogging site was quoted as saying in a statement.

While some users have tweeted about the feature, it is unclear what different media would look like in a single tweet.

“We are seeing people have more visual conversations on Twitter and are using images, GIFS and videos to make these conversations more exciting,” the company said.

“With this test, we are hoping to learn how people combine these different media formats to express themselves more creatively on Twitter beyond 280 characters,” it added.

Read More: YouTube Creators Can Now Turn Longer Videos Into ‘Shorts’

The feature was also hinted at by Alessandro Paluzzi back in April 2022. As seen in the screenshots shared by Paluzzi, all the media seen in a post could appear as a carousel. Further, users should be able to arrange the order of posts in the carousel. When the feature comes out for all users, it will help them share multiple media forms with other users on the platform.

Latest Twitter Features

Recent, Twitter launched tweets, a feature that allows two users to co-author a tweet together. Once two users co-author a tweet, it’s posted on both their profiles simultaneously. To differentiate a CoTweet from other tweets, users see the authors’ profile pictures and usernames as the header. At the same time, the feature would allow Twitter users to partner with others and expand their viewership. It would also help them to build connections on the platform. Stay tuned for more updates on new Twitter features and other tech news.

Read More: Why LinkedIn Is A Powerful Tool To Build Your Brand

Stay tuned to Brandsynario for the latest news and updates.

Schedule of England Tour Of Pakistan Announced

Pakistan Cricket Team
Photo: AFP

Pakistan Cricket Board (PCB) announced the schedule of the much-anticipated England tour of Pakistan today. England would tour Pakistan in two phases, first in September, and then in December 2022. They would play seven Twenty20 Internationals in Karachi and Lahore from September 20 till October 2 in their first tour to Pakistan after 17 years.

Karachi’s National Stadium will host T20s on September 20, 22, 23, and 25, while Gaddafi Stadium, Lahore will host the final three matches on September 28 and 30 and on October 2. All matches will begin at 7:30 PM PST. After T20s, England will leave for Australia to participate in T20 World Cup. They will come back for the second phase in December to play three test matches.

Pakistan’s bumper international season will get underway with the T20I series against England. After playing England in September and December, Pakistan will host matches against New Zealand in two phases; firstly, in December/January for two Tests and three ODIs, and then in April for five ODIs and five T20Is. Followed by a series against West Indies for three Twenty20 Internationals in late January, and then the 50-over ACC Asia Cup.

“We are absolutely delighted to confirm hosting England for seven T20Is in Karachi and Lahore as a curtain-raiser to a busy, entertaining and exciting season of home internationals,” Zakir Khan, PCB director of international cricket, said in a statement. “England is one of the top-ranked T20I teams and them playing the shortest format in the lead-up to the ICC Men’s T20 World Cup in Pakistan will not only help the team management to finalize their preparations but will also set the tone for December’s three-Test series.”

In late July, an ECB security assessment team of three members visited Pakistan to examine the situation. They returned to England impressed with the security arrangements and gave the go-ahead for England’s first visit to Pakistan since 2005.

“We demonstrated our event planning and operational skills in the highly-successful series against Australia in March-April and I am confident we will be able to replicate these when England visits us for the first time since 2005,” Zakir said. “We have been able to confirm the schedule of the T20Is following a successful tour by the England and Wales Cricket Board recce team, which was pleased and satisfied with all our arrangements.”

The full schedules for the test series against England, as well as New Zealand and the West Indies, will be announced soon. Rob Key, the ECB’s managing director of men’s cricket, said “We are looking forward to returning to Pakistan and playing these seven T20Is as the team builds up to the ICC Men’s T20 World Cup,”

He further added, “We have been liaising closely with the PCB over arrangements for this visit and the Tests later in the year, and will continue to work closely with the PCB, British High Commission, and other relevant authorities as we continue to prepare for these tours.”

“We would like to thank the PCB and the city authorities for all their ongoing assistance with planning for the tours, including hosting the recent pre-tour planning visit by ECB representatives and the PCA CEO.”

A Campaign That Got Us Curious!

After several award-winning campaigns, it looks like Durex Pakistan is on its way to creating yet another memorable launch of one of its exciting new variants of condoms in Pakistan, Durex Invisible. The campaign started with Durex’s signature style of humor as the brand first released a series of riddles on their social media pages with netizens abuzz. All the riddles essentially lead to the same answer, but that did not stop commenters from leaving behind an array of responses that ranged from innocent to downright hilarious.

The riddles served as a successful pre-hype to their campaign, engaging audiences on each of their social platforms as guesses kept pouring in and friends were being tagged too. The Durex marketing team did not fail to impress us with their creative strategy to engage the audience through wit, and of course their ability to create clever content that gets you thinking. Durex campaigns are becoming popular as a means to break free of taboos by starting a conversation around intimate conversations using comedy and relatability on digital media.

Durex’s variant, Invisible, was recently launched and established to be their thinnest condom yet, which claims to provide both pleasure and protection. The #RiddleMeThis campaign played on the invisibility’ aspect of the condom, while tying in the other features to create engaging content. Following the riddles, Durex Pakistan simply posted a story on their socials stating, “This story is no longer visible”, doing just enough to keep curiosity piqued without giving too much away.

The campaign came to a close with the big reveal through a DVC that finally gives the internet the answer it had so been craving as Durex announced the Invisible variant. The DVC communicated not just the value proposition but also the functionality of the product in just a few short sentences.

We love everything that this brand has done in the past, what it is doing now, and we can’t wait to see what else it will get up to in the future!

Why LinkedIn Is A Powerful Tool To Build Your Personal Brand ?

LinkedIn can be a powerful tool for individuals and companies looking to make new connections, generate leads, and build their brands. While it’s an essential platform for all businesses, LinkedIn can be a game changer for companies.

This article will show why your business shouldn’t wait another day to incorporate LinkedIn into your social marketing strategy.

1. Most Commonly Used Platform 

According to the Salesforce 2015 State of Marketing report, LinkedIn is the third most commonly used social network for business owners. With 62% of business owners reporting that they use the platform and an additional 22% saying they intend to use it in the next year. Using LinkedIn as a valuable business tool shows no signs of slowing down.

2. Leadership Community 

As a critical channel for professional content distribution, there’s no more effective network for establishing yourself or your brand as a leader in your industry. LinkedIn groups allow you to position yourself as a trusted influencer in your niche. Recommendations and endorsements can go a long way to solidifying your reputation as a trusted entity in your field.

Image source: mycomputercareer.com

Read More: Coca-Cola Celebrates One Year in the Metaverse (with International Friendship Day NFTS

3. Brand Visibility 

A properly optimised LinkedIn profile and company page increase your chances of ranking in Google search, giving you more valuable real estate in the search engine results. To ensure you’re ranking in search, use relevant keywords in your bio and page description. Use descriptive wording in your job title and company name. Complete all fields in your profile and company description.

4. Recruit New Talent 

While job boards and career websites have typically been among the top channels for finding qualified job applicants, the use of social, professional networking sites for recruiting has exploded over the past four years. According to LinkedIn’s research, these sites (one of which is LinkedIn) have seen a 73% increase in job recruitment usage, compared to a 15% increase for internet job boards and a 16% decrease for staffing agencies.

Image source: businessnewsdaily.com

5. Showcase Your Talent 

LinkedIn lets you showcase your expertise and express your point of view.  It’s not just about accomplishments. It’s about your unique perspective. Through the way you write your summary to the content you share in your activity feed, the groups you join, and the conversations you have, you bolster your brand, sharing your thoughts in a personal way with connections and those who visit your profile.

Read More: How Mental Health Apps Are Hacking Customers’ Emotional Data

Stay tuned to Brandsynario for the latest news and updates.

YouTube Creators Can Now Turn Longer Videos Into ‘Shorts’

Google-owned streaming platform YouTube has announced that users can now turn their longer videos into Shorts by adding a new “Edit into a Short” tool to its iOS and Android app.

With this new update, which is now rolling out across iOS and Android devices, users can now convert up to 60 seconds from their own existing long-form YouTube videos. While they turn them into Shorts using the same editing tools they’re familiar with inside the app, explains the company. If their selection is less than 60 seconds long, they can shoot other videos using the Shorts camera. Meanwhile, they can add gallery videos to complete their 60-second Shorts content.

“To make it easier to create even more new content, you can now convert up to 60 seconds from your own existing long-form YouTube videos and turn them into Shorts using all the same editing tools that you know and love (text, timeline editor, filters, etc.),” the company said in a developer update.

Image source: phoneworld.com

“We want to empower creators to easily take a moment from one of their VODs [videos-on-demand], bring it into our tools and easily edit it into an engaging Short for their viewers,” said YouTube Shorts creation product lead Vadim Lavrusik in a statement.

Read More: Why does Everyone hate Instagram These Days?

YouTube Shorts

Google has seen encouraging results in its early monetisation efforts on the short-video-making platform YouTube Shorts.

Philipp Schindler, Senior Vice President and Chief Business Officer at Alphabet (Google’s parent company), said this week that consumers are increasingly consuming short-form videos and are seeing this across multiple platforms, including YouTube.

“We’re continuing to see good user engagement on YouTube. Early results in Shorts’ monetisation are also encouraging, and we’re excited about the opportunities here,” Schindler said during an earnings call with analysts.

Read More: The More You Use Facebook, The Worse You Feel, Says Study

YouTube Shorts has come a long way since its inception in September 2020. It was first launched in India when TikTok was banned by the Indian government for security and privacy reasons. It then extended to the United States in March 2021. Four months later, it reached global users.

Stay tuned to Brandsynario for the latest news and updates.

Why Do So Many Of Us Experience Mid-life Crisis?

mid-life crisis
Image Source: Oprah

Midlife crisis is a term used in memes and discussions all the time. Many of us might be going through it as we speak or know someone who might— it’s common. But have we ever stopped and questioned why that is the case? Why is this debilitating time in our life unfortunately so common? Let’s decode the midlife and mid-career crisis.

Read more: 5 Ways To Beat The Everlasting Burnout

Midlife Crisis Are Common

Midlife downturns are unfortunately very common. It has been studied and discovered tha people’s ​​overall life satisfaction decreases in their midlife. This is also not a region-centric problem, it happens in more than 50 countries. The studies show that the average life satisfaction is high when people are young. It starts declining in early 30s and completely bottoms in mid-40s. In mid-50s it starts increasing again and goes above young levels too.

mid-life crisis
Image Source: Cleveland Clinic

This makes a U-shaped curve that occurs across the entire socio-economic spectrum. It hits the most elite executives and the blue-collar workers or the stay-at-home parents. Be it a couple who has four children, people who are single or whoever, this curve does not leave anybody out.

Why Is This The Case

This situation occurs because young people are hyper-optimistic. This means they expect huge increases in life satisfaction. They don’t expect the coming  U-curve and believe everything will be sorted in 30s. 

mid-life crisis
Image Source: Good Therapy

As we all know, nothing goes according to plan and 30s doesnt have you everything figured out either. We may not go up the career ladder swiftly. We may realise the high income is not worth it. This is also an especially miserable period because we feel we’re being ungrateful by being unhappy. There’s nothing to justify the feelings of misery with.

The Mid-career Crisis

mid-life crisis
Image Source: Health Jade

The discussion on midlife crisis is also followed by an analysis of mid-career crises. It is also believed to be a widespread regularity rather than the bad luck of a few individuals. While our career satisfaction also greatly declines in 30s, there may be good news. That is that after we go through the bottom of the U, the second half is characterised by job satisfaction which is even higher than ever before. 

Read more: How Mental Health Apps Are Hacking Customers’ Emotional Data

 

Stay tuned to Brandsynario for the latest news and updates.

How To Pull Off Tiktok’s Siren Eyes Trend

tiktok siren eyes
Image Source: Zoe Trend

Sirens are a famous part of Greek mythology but they’ve become more for the common man as of late. Siren eyes have become the ultimate makeup trend on Tiktok and the followers of this trend also include Zendaya and Bella Hadid. So why is this trend attracting people everywhere? Have a look:

Read more: Easy Breazy Summer Hairstyles To Survive The Humidity!

The History

 In Greek mythology, a siren is deemed to be a symbol of seduction. Sirens are the sea-nymph whose songs are said to be enchanting. This means that they can lure sailors to their deaths. The embodiment of this dark beauty nowadays is the siren eyes trend on Tiktok.

tiktok siren eyes
Image Source: Pop Buzz

The TikTok Trend

TikTok’s beauty craze is the siren eyes nowadays. These siren eyes are meant to make your gaze stroner. They make them more seductive and why wouldn’t they? The elongated flicks of jet-black eyeliner along the inner and outer corners of the eyes with smokey eyes is turning heads. Since this trend began, the #SirenEyes hashtag has accumulated nearly 280 million views. The followers of it are inspired by the “dark femininity” that the trend offers.

@secretsofasirenThe Siren Gaze guide out now with a step by step tutorial to using the Siren Gaze

♬ kickin back – ✿

Why Is It So Special

 The main thing about siren eyes is that it’s incredibly chic and classic but an elevated and stronger version of it. It’s a dramatic but wearable twist on a classic cat-eye and it has several variations of it. You can make it lighter by taking out the smokey eyes or you could make it more statement-like with a heavier lower lash line.

Customize It

People are also taking onto this trend because it can be customized according to your eye shape. If you have smaller eyes then add lighter eyeshadow on your eyes whilst making siren eyes to open them up more. If your eyes are closer together then make very subtle lines on the inner corner or you’ll look strange.

tiktok siren eyes
Image Source: Byrdie

For more round and big eyes, you can start the arch for the eyes from the middle of your pupil. This would begin the elongation of your eye much earlier to give a more overall siren-look.

Read more: Tiktokers Are Using Calamine Lotion As Primer – Is it Even…

Stay tuned to Brandsynario for the latest news and updates.

Starcom Pakistan wins the business of ekaterra to manage media planning and buying activities in Bangladesh, Sri Lanka and Pakistan (BSPAN)

ekaterra, the name home to leading tea brands such as Lipton and Brooke Bond, has appointed Starcom Pakistan to manage its media activity in Bangladesh, Sri Lanka and Pakistan (BSPAN). The new partnership will see Starcom Pakistan deliver IMC planning, buying & execution for Offline and Online media for BSPAN with Pakistan being the lead agency.

The agency has won the account after a time Inducing pitch against several competitive players. Key to the win was the strength of the agency’s strategic approach, agility and digital mindset.

Starcom Pakistan was incorporated in 2010 as an affiliate of Brainchild Communications Pakistan (BCP) which has operated as a full-service agency operating in the space of media. Since its inception, Starcom Pakistan, has worked with various clients across all categories of business and is now one of the largest media houses in Pakistan. Starcom Pakistan was also ranked #1 in the RECMA media agency ranking for 2020 in Pakistan. This is due to its focus on people, data, and technology.

Hakima Mirza, Marketing Lead for BSPAN, said, “I am delighted to partner with Starcom Pakistan. I am sure that the talented team will enable our journey to grow a world of well-being. With the rapid digitisation of consumer lives – accelerated even further by the Covid pandemic – has driven the convergence of media, commerce, entertainment and shopping. In this context, it’s great to be embarking our journey with Starcom Pakistan. We are looking forward to working with Starcom’s team to execute creative campaigns across all touch points along the consumer journey, offline and online, while providing critical insights about our consumer base. We are also going to work together with the agency to ensure that our campaigns are deployed efficiently across Pakistan.”

Commenting on the appointment, Farhan Khan, CEO of Starcom Pakistan said, ‘It was a unique and challenging pitch yet transparent. It allowed us to reassure our leadership position on talent, strategy, innovation and Data & Technology. Winning ekaterra reaffirmed our leadership in providing the best rates in the market place. We are really excited to work with the ekaterra BSPAN team and provide services to Bangladesh, Sri Lanka and Pakistan as their lead agency.’

TikTok launches Creator Portal in Pakistan to help users maximise in-app experience

Pakistan, 01 August 2022 – TikTok has launched its Creator Portal in Pakistan, a one-stop shop for educational resources on content creation for creators on its platform. The portal, which can be accessed on the TikTok account @tiktokcreatorspakistan, is a series of videos that will provide guidance, tips and tricks to help creators maximize their in-app presence and take their videos to the next level.

The Creator Portal will help creators dive deeper into modules such as storytelling, community building and creative effects, aimed at inspiring and diversifying content creation on the platform. It will also include a detailed module on TikTok’s Community Guidelines so Pakistani content creators can understand them better and implement them while creating content for their audiences. This will not only help in elevating the quality of content on the platform, but will also ensure TikTok remains a safe space where its users come to share joy and express creativity.

A TikTok statement said: “Creators are the heart and soul of TikTok. They make the application a welcoming place where millions of people come for entertainment, learning and fun, and TikTok offers anyone a chance to reach an audience, without needing to be a celebrity or social influencer with a large following. While becoming a creator is as simple as tapping a few buttons, thriving as a creator takes time, dedication and some education. With the different tools, analytics, effects and creative ideas to balance on a TikTok account, making a strategy for creating content can be daunting.

“That’s why we’re excited to launch the TikTok Creator Portal in Pakistan, an online hub filled with educational videos for creators to learn the basics of getting started on TikTok, connecting with their audience, and cultivating best practices to bring their videos to the next level. For avid or even expert TikTok creators, the Creator Portal will help interpret community trends, learn more about the use of sound and music, and spotlight creative effects, helping to inspire and diversify content creation.”

Content on TikTok Creator Portal will be organized into the following five learning categories with new videos uploaded on a weekly basis:
• Getting started on TikTok
• TikTok creation essentials
• TikTok foundations for success
• TikTok content strategy
• Community Guidelines and safety

These categories cover some of the most frequently asked questions and give key insights into how users can grow as a content creator on TikTok. The Creator Portal will offer in depth guides and videos designed to further support TikTok’s growing creator community in Pakistan, and help them get the most out of their time on the platform.

Display of the modern tech, Suzuki offers a thrilling drive for the future

PAPS exhibitions are designed to give Pakistan’s automotive industry a stage to demonstrate its potential and capabilities to a global as well as local audience. The whole Auto-Sector is gathered under one roof for the three-day event.

The auto industry is evolving in Pakistan as customers look at personal mobility in a new light, the demand for newer models and high tech vehicles is quite palpable. And looks like brands are more than willing to respond. In fact, some even seem to be driving that change.

From what we saw at PAPS, Suzuki appears prepared to introduce an array of newest models in the Pakistani market and caster to the demand for lavish features, high-tech, yet reliable and high- performing vehicles

Suzuki’s most recent launch, the all-new Swift was an instant hit and if it is to be any indication of what’s to come, we can safely assume that Suzuki is up to some fantastic things. Now the display of its futuristic line-up at the PAPS 2022 understandably has everyone excited.

It looks like that Suzuki is all set to grow its market position in the SUV segment, as indicated by the highlighted display of XL7. It is a sign that Suzuki may introduce a few new SUV-specific models in the coming years and intends to strengthen its market position in the SUV class.

Suzuki took an active part at the PAPS event being the platinum sponsor. And was there with its complete local lineup along with high-end vehicles with their exceptional features that we can hope to see in the local market in the near future. The CEO Masafumi Harano also mentioned how the company aims to be more innovative and serving the Pakistani consumer with the best that they have.

Ben Stokes Retirement Spurs Debate About Future Of ODI Cricket

Ben Stokes
Photo: NEWS GROUP NEWSPAPERS LTD

Ben Stokes is arguably the best all-rounder of the current era, and he proved it time and time again across all formats. He was handed the reigns of England’s test team recently, and along with new coach McCullum, he managed to instill a new sense of self-belief and courage in the English team. However, he shocked the world, when he announced retirement from ODI cricket citing workload pressure.

Ben Stokes urged the authorities to stop considering players as “cars” while talking about England’s hectic schedule. “You can’t just fill us up and we’ll go out there and be ready to be fuelled up again,” Stokes said, in the hope that his words would be a wake-up call to create a more manageable schedule.

The retirement of Ben Stokes spurred a debate on workload management, as well as the importance of ODI cricket in this era, where the glamour of T20 Cricket and the charm of Test cricket are more attractive to players. This whole debate has raised the question of whether ODI cricket is dying.

Is ODI Cricket Dying?

Many former players are of the opinion that due to the physical demands of competing in all three forms of the game, it will be impossible for players to compete in all three formats of the game. As a result, players often choose to retire from ODI in order to extend their careers, considering the financial benefits and entertainment value of T20 cricket, and test cricket being the ultimate format of cricket.

ODI cricket’s future was further thrown into sharp perspective when South Africa jeopardized their World Cup ambitions by pulling out of their January series against Australia in order to focus on their new T20 league. This has put the priorities of cricket boards on the table as well. Nowadays, bilateral series consist of more T20s than ODIs, on top of that, in some bilateral series, ODI matches were totally scrapped to add more T20s.

This is evident from the fact that from the World Cup 2019 to July 26, 2022, only 246 ODIs have been played, out of which, 96 have been played by non-Test playing nations. On the other hand, 868 T20s have been played since July 2019. There have also been 121 Tests in the same period, which will account for 605 days of red-ball cricket, almost thrice the number of ODI matches.

On the other hand, T20 franchise cricket, which started in 2007 with IPL, has totally changed the landscape of cricket across the globe. Almost every country has launched its own T20 league in the last few years. On top of that, 10-overs (ten-overs cricket) and The Hundred (hundred-ball innings cricket) are also gaining popularity, and it is more likely that many more players will move away from fifty-overs cricket in the future in favor of these formats.

What do cricket experts think?

Ben Stokes’ retirement has divided the cricket fraternity, and everyone agrees. Ever since, Ben Stokes’ retirement, many former cricketers have come out in the favor of his decision, citing the overabundance of cricket throughout the year. Some think ODI cricket is losing its charm with time and many more players are in line to quit the format, while on the other side, some of them blame the plethora of T20 leagues for the decline in the importance of ODI cricket.

Former captain Shahid Afridi suggested that ODIs should be reduced to 40 overs to keep their importance. “One-day cricket has become quite boring now. I would suggest to cut ODI cricket from 50 overs to 40 overs in order to make it entertaining,” Afridi had said on a TV channel.

Former India coach Ravi Shastri has also expressed the same views. “There is no harm in shortening the span of the game. When one-day cricket started, it was of 60 overs. After that, people thought that 60 overs were a bit too long. So they reduced it from 60 to 50. Years have gone by now since that decision so why not reduce it from 50 to 40. Because you have to be forward-thinking and evolve. It stayed for 50 for too long,” Shastri said during commentary in the 2nd ODI between India and West Indies.

While, Afridi and Shastri, think ODI cricket should be altered to make it more interesting, some players think that the ODI format should be scrapped altogether. Former Pakistan captain Wasim Akram has said on BBC Podcast, “One-day cricket is just a drag now, especially after T20. The leagues all around the world, there’s a lot more money. I suppose this is part and parcel of modern cricket — T20 or test cricket. One-day cricket is kind of dying.”

This statement of Akram did not sit well with many fans and players, including former captain Salman Butt. He has voiced his opinion about Wasim Akram’s stance on his YouTube channel, “Wasim Bhai is our legend. Who are we to say anything to him. I respect his opinion, but he also has 500 wickets in ODIs only. The two deliveries he bowled in the World Cup that everyone remembers; you won’t see them in T20s. There’s not enough time in that format. He was the man of the match in the World Cup final.”

Butt further added, “One-dayers have big tournaments, but there are no leagues in it. So, if someone is facing exhaustion with a packed schedule, they prefer to retire from ODIs. This way, they can have a cash-rich option in T20s and the long format one in Tests”

Australian opener Usman Khawaja said, “I feel like that’s probably the third-ranked out of all of them. I think personally one-day cricket is dying a slow death…there’s still the World Cup, which I think is really fun and it’s enjoyable to watch, but other than that, even myself personally, I’m probably not into one-day cricket as much either.”

Blackcaps head coach Gary Stead has responded to Australian batsman Usman Khawaja’s claim. He said, “I think it’s a great mix of a little of Test match cricket at times where you do have to grind out some tough periods and also the excitement of T20 cricket and I think the skills of T20 cricket have made ODI scoring go to another level again. I hope it’s not a dying art, I think it’s a great game still to be part of.”

ICC (International Cricket Council) also expressed their views on the ongoing debate about the threats faced by the ODI format. The ICC has denied any threats to the ODI format, citing a ‘healthy’ number of 50-over fixtures to be played in the 2023-27 cycle.

ICC chief executive Geoff Allardice has recently talked about the scheduling of the game’s three formats and shared that the issue was discussed during the annual general meeting in Birmingham where the Future Tour Program (FTP) 2023-27 was finalized.

“I think at this stage there is some discussion, not specifically about ODIs but about the mix of formats within the calendar. So in the FTP, I don’t think you will see any significant change to the number of ODIs or the proportion of ODIs as being planned” Allardice said in a video conference.

This is a long debate as to whether ODI cricket is on its deathbed or not, and there are opinions on both sides. Some think it should be scrapped, while others stress it’s important and how it should be saved from the plethora of T20 cricket. However, if ODI cricket is dying then the ICC and cricket boards are to be blamed for not giving the required importance to the 50-over format in this era of T20 leagues and World Test Championship.

 

 

 

 

PAKISTAN’S STRATEGY FOR NAVIGATING FY2023: FIVE IMPORTANT FACTS

1. Pakistan’s problems are temporary and are being forcefully addressed.

  • Pakistan’s foreign exchange reserves have fallen since February as foreign exchange inflows have been outpaced by outflows. The inflows mainly comprise of multilateral loans from the IMF, World Bank and ADB; bilateral assistance in the form of deposits and loans from friendly countries like China, Saudi Arabia, and the UAE; and commercial borrowing from foreign banks and through the issuance of Eurobonds and Sukuks. The paucity of inflows has happened in large part due to the delay in completing the next review of the IMF program, which has lingered since February due to policy slippages. Meanwhile, on the outflows side, debt servicing on foreign borrowing has continued as repayments on these debts have been coming due over this period.
  • At the same time, the exchange rate has come under significant pressure, especially since mid-June. It has been driven by general US dollar tightening, a rise in the current account deficit (exacerbated by a heavy energy import bill in June), the decline in foreign exchange reserves, and worsening sentiment due to uncertainty about the IMF program and domestic politics.
  • However, important developments have happened recently that will address both of these temporary issues. On July 13, the critical milestone of a staff-level agreement on completing the next IMF review was reached. As of today, all prior actions for completing the review have been met and the formal Board meeting to disburse the next tranche of $1.2 billion is expected in a couple of weeks. At the same time, macroeconomic policies—both fiscal policy and monetary policy—have been appropriately tightened to reduce demand-led pressures and rein in the current account deficit. Finally, the government has clearly announced that it intends to serve out the rest of its term until October 2023 and is ready to implement all the conditions agreed with the Fund over the remaining 12 months of the IMF program.

2. In FY23, Pakistan’s gross financing needs will be more than fully met under the on-going IMF program.

  • The financing needs stem from a current account deficit of around $10 billion and principal repayments on external debt of around $24 billion.
  • In order to bolster Pakistan’s foreign exchange reserves position, it is important for Pakistan to be slightly overfinanced relative to these needs.
  • As a result, an extra cushion of $4 billion is planned over the next 12 months. This funding commitment is being arranged through a number of different channels, including from friendly countries that helped Pakistan in a similar way at the beginning of the IMF program in June 2019.

3. Important measures have been taken to contain the current account deficit.

  • In addition to high global commodity prices, the large current account deficit in FY22 was driven by rapid domestic demand (growth reached almost 6 percent for two consecutive years leading to overheating of the economy), artificially low domestic energy prices due to the February subsidy package, an unbudgeted and procyclical fiscal expansion, and heavy energy imports in June to minimize load-shedding and build inventories.
  • To contain this deficit going forward, the policy rate was raised by 800 basis points, the energy subsidy package has been reversed, and the FY23 budget targets a consolidation of nearly 2.5 percent of GDP, centered on tax increases while protecting the most vulnerable. This will help cool domestic demand, including for fuel and electricity.
  • In addition, temporary administrative measures have been taken to contain the import bill, including requiring prior approval before importing automobiles, mobile phones and machinery. These measures will be eased as the current account deficit shrinks in the coming months.

4. These measures are working: the import bill fell significantly in July, as energy imports have declined and non-energy imports continue to moderate.

  • Foreign exchange payments in July were significantly lower than in June. This is true for both oil and non-oil payments. Altogether, payments were a sustainable $6.1 billion in July compared to $7.9 billion in June.
  • The latest trade data indicate that non-oil imports continue to fall. Specifically, non-oil imports fell by 5.7 percent quarter-on-quarter during Q4 FY22. They are expected to reduce further going forward.
  • Looking ahead, a considerable slowdown has been witnessed in LC opening in recent weeks, again for both oil as well as non-oil commodities. Based on market reports, there was an 11% month-on-month decline in Oil Marketing Companies sales volume in June.
  • After the surge in energy imports in June, a stock of diesel and furnace oil sufficient for 5 and 8 weeks, respectively, is now available in the country, much higher than the normal range of 2 to 4 weeks in the past. This implies a lower need for petroleum imports going forward.
  • With the recent rains and storage of water in the dams, hydroelectricity is also likely to increase and need to generate electricity on imported fuel is expected to decline going forward.
  • As a result of these trends, the import bill is likely to shrink going forward and should begin to manifest itself more forcefully in lower FX payments over the next 1-2 months.
  • Overall, imports are expected to decline in coming months due to a decline in global commodity prices, the higher oil stock, the unfolding impact of higher domestic prices of petroleum products, adjustments in electricity and gas tariffs, the removal of tax exemptions under the FY23 budget, administrative measures taken to curtail imports, and the lagged impact of the monetary and fiscal tightening that has been undertaken.

5. The Rupee has overshot temporarily but it is expected to appreciate in line with fundamentals over the next few months.

  • Around half of the Rupee depreciation since December 2021 can be attributed to the global surge in the US dollar, following historic tightening by the Federal Reserve and heightened risk aversion.
  • Of the remaining half, some is driven by domestic fundamentals. In particular, the widening of the current account deficit, especially in the last few months. As noted above, the deficit is expected to narrow going forward as the temporary surge in the import bill is brought under control. As this happens, the Rupee is expected to gradually strengthen.
  • The remaining depreciation has been overdone and driven by sentiment. The Rupee has overshot due to concerns about domestic politics and the IMF program. This uncertainty is being resolved, such that the sentiment-driven part of the Rupee depreciation will also unwind over the coming period.
  • Where the market has become disorderly, the State Bank has continued to step in through sales of US dollars to calm the markets and will continue to do so, as needed in the future. Strong steps to counter any speculation have also been taken, including close monitoring and inspections of banks and exchange companies. Further additional measures will be taken as situation warrants.
  • Rumors that a particular level of the exchange rate has been agreed with the IMF are completely unfounded. The exchange rate is flexible and market-determined, and will remain so, but any disorderly movements are being countered.
  • Going forward, as the current account deficit is curtailed and sentiment improves, we fully expect the Rupee to appreciate. Indeed, this was the experience during the beginning of the IMF program in 2019, when the Rupee strengthened considerably after a period of weakness in the lead-up to the program.
  • Clearly, the Rupee can overshoot temporarily as it has done recently. However, it moves both ways over time. We expect this pattern to re-assert itself in the coming period. As a result, the Rupee should strengthen in line with improved fundamentals in the form of a smaller current account deficit as well as stronger sentiment.

‘The Line’ – Future or Fantasy?

the line saudi arabia
Image Source: CNN

The Line is the latest structure coming to Saudi Arabia that is changing the way we see architecture and spaces. It’s being called dystopian by some and futuristic by others— what could this structure entail? With billions of investment already being mobilised, here’s what ‘The Line’ is all about.

Read more: ‘Son Of Concorde’ – The Future Of Air Travel?

What Is This New Structure?

The Line is a tall and narrow stripe of a city. It’s a city built in a line and it will have residents too! It is more than 105 miles long and will be teeming with 9 million residents. The best part that is making this futuristic? It is running entirely on renewable energy.

the line saudi arabia
Image Source: Engadget

The Saudi leaders had a vision for this “giga-project.” It is said that it will reshape the kingdom’s northwest.

About The Interior

The interior shows newly revealed design concepts that have not been seen before. They show a futuristic walled city — its open interior is enclosed on both sides by a mirrored façade. The Line stretches from the Red Sea eastward across the desert and into a mountain range.

the line saudi arabia
Image Source: News 18

Could you imagine a better place to live in? The Line will be 200 meters wide and will rise 500 meters above sea level. To put this into perspective, it will be higher than the Empire State Building. Residents will be able to run errands with a five-minute walk. The Line also takes pride in not having any cars or roads. Only rail tracks that will carry people from one point to the last one in 20 minutes.

The Important Updates

The construction for this project has already begun. Moreover, projections by their data experts predict that for 1.5 million people will live in The Line by 2030. This project is part of the Neom development project.

the line saudi arabia
Image Source: Daily Sabah

“The designs revealed today for the city’s vertically layered communities will challenge the traditional flat, horizontal cities,” Saudi Crown Prince Mohammed bin Salman.

Another huge thing about this structure is that it will maintain a stable climate year-round. It has a unique mix of shade, sunlight and ventilation. Does this sound like a dream to you or an absolute nightmare? Whatever the case may be one thing is for sure, it is only for the ultra wealthy to occupy.

Read more: IKEA or Disneyland for Adults?

 

Stay tuned to Brandsynario for the latest news and updates.

How Covid-19 Took Gaming and E-sports To The Next Level

covid-19 gaming
Read more: Forbes

One would think all industries and activities were impacted negatively by the pandemic. However, the global video game industry witnessed its sales skyrocketing and enlarging beyond crazy margins. Here’s everything you need to know about it:

Read more: Driving Anxiety? 7 Tips To Calm A Nervous Driver

What’s Going On?

All activities and industries have shown that coronavirus impacted everyone heavily. This was because the social distancing and lack of interaction meant a lot of businesses could not continue as usual. In all of this, staying at home and gaming became a distraction for many. This was translated in data too that showed a huge growth in playing time and sales since the lockdowns began.

covid-19 gaming
Read more: Daily Sabah

The Future Projections

The global video game market is also had many incredible forecasts. For instance, it was predicted that the industry will be worth $159 billion in 2020. The biggest market by revenue is in the Asia-Pacific region with almost 50% of the games market by value. North America are only a quarter of the revenue.

covid-19 gaming
Read more: Analytics Insight

The thing is that gaming revenues are almost entirely driven by consumer spending. However, the business model has evolved significantly in recent years and changed its direction. Consumers today buy fewer games than previous decades but they use those games for longer. They are shifting the business model from single-unit to recurring revenue now.

Impact of COVID-19

The consequence of COVID-19 on gaming has is substantial. There has been a massive enlargement of the audience available to publishers. Since gaming is an at-home activity, it has flourished during the pandemic beyond belief. Those who previously did not even have an interest in gaming are now turning towards it.

covid-19 gaming
Read more: WeForum

The major Asian gaming giants Nintendo and Tencent both saw sales increases during coronavirus. Nintendo sold almost half of its games digitally which increased their profits by 41%. This was a big win for the company. On the other hand, Tencent’s year-on-year online games revenue increased by 31% which helped the brand survive their previous downfalls.

Read more: Why is Everyone Hating Instagram These Days?

Stay tuned to Brandsynario for the latest news and updates.