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Here’s How You Can Get Amazon Prime Video In Pakistan

The world is gradually moving towards video streaming services as they offer unlimited entertainment from the comfort of your bedroom. The last decade saw the rise of video streaming services as many players step up to take a share in the pie. Netflix, the primary player, dominated the market but saw tough competition from the likes of Amazon Prime.

There are multiple options, both local and international, for streaming services in Pakistan. Many people opt for Netflix as it is the most effective service globally, and many are aware of it. But another big name in the market is Amazon Prime. It is a subsidiary of the Largest E-Commerce store Amazon and can offer unlimited hours of original series and movies.

Read More: 5 Times Netflix Impressed Everyone With Their Marketing Stunts

Subscribe To Amazon Prime Video In Pakistan

To get Amazon Prime in Pakistan, follow these simple steps:

  • First, visit Amazon Prime Video‘s official site to sign up.
  • You will get an email with a link to click to complete the registration process.
  • Subscriptions are required to use the services
Image source: techrupt.com

How To Buy Amazon Prime Video In Pakistan 

  1. Log in to your newly created account.
  2. “Start Your Free Trial” appears on the site after logging in. To access it, click on it.
  3. Your credit card information will be required. Credit or debit cards are required to pay for goods and services over the internet.
  4. You’ll see your full name on the back of your credit card.
  5. Then, input the number of your debit or credit card.
  6. Select ‘add card’ and enter the card’s expiration date from the back of the card as it appears on the card.
  7. Your seven-day free trial will begin as soon as you enter your credit card information and confirm it.
  8. The monthly membership price of $5.99 will be debited from your account after the first seven days. After that, only one option is available.
  9. You will not be charged if you decide to discontinue your membership.
  10. Membership can be cancelled at any time during the 7-day free trial. Cancellation within the trial period won’t get a deduction of $5.99.

Read More: 4 Ads That Make Us Question – Plagiarism Or Coincidence?

Stay tuned to Brandsynario for the latest news and updates.

Chill out with EcoStar’s Amazing range of Air Conditioners – Duke & emperor series with stunning Features

Kick back and chill out with EcoStar’s new range of Duke and Emperor Air Conditioners with sleek & stylish design and full of stunning features. Its beautiful Labyrinth design PCB and outdoor design protect the air conditioners from dust, rain, and short-circuiting.

These EcoStar AC’s not only take care of your needs, but also take care of the environment.

R32 Refrigerant gas

The R32 refrigerant gas (used as a cooling refrigerant), has a relatively lower Global Warming Potential (GWP) and near to zero ozone depletion, which makes EcoStar AC, more energy efficient while saving money as well as the environment.

The environment isn’t the only thing, Health of the customers, matters the most. With the help of Self-Cleaning with Pasteurization, Multi-Health Filters, and Anti-Fungal Mode, EcoStar takes your health seriously.

Multi-health filters

Multi-Health Filters, used in EcoStar Duke & Emperor series AC, ensures a safe and clean environment for you to breathe in by draining out all the bacteria and germs from the air and purifying it to pass into your room.

Environment protection coating (EPC)

The EPC (Environmental Protection Coating) ensures that your AC remains safe from all the hazardous gases that may attack its evaporator if you are living near water bodies. It helps prevent corrosion on your evaporator to increase the life of your EcoStar AC.

 Self-cleaning and pasteurization

One thing that is unique to EcoStar Duke & Emperor AC is pasteurization, in addition to self-cleaning functionality. EcoStar AC cleans the dirt on the evaporator and blow-dry through frosting & defrosting process. It removes all the dirt in the form of dirty water through the drain of the indoor unit, leaving the indoor unit evaporator clean and dry. After that, the Air Conditioners eliminate germs & bacteria with the help of Pasteurization process that blows mild-heat (58℃) for 30 minutes. This function starts on the completion of self-cleaning function. 30 minutes for self-cleaning and 30 minutes for pasteurization.

Anti-Fungal Mode

The EcoStar AC also comes with Anti-Fungal Mode that blows out normal air after the AC is turned off which helps evacuate any moisture on the evaporator and ensures that no fungus is created.

4D Long Air throw & 65Hz startup

The list of amazing features does not end here. You can experience instant cooling and heating with the 65 Hz startup that cools down or heats up the room in no time. The 4D Airflow with a strong double intake air door ensures that the cooling effortlessly reaches every corner of the room.

Wi-Fi Ready with USB connectivity

Moreover, EcoStar Duke and Emperor Series AC is always Wi-Fi ready with USB connectivity. Just connect your Wi-Fi USB device into your AC and control it from anywhere at any time.

Power-Limit Function

Moreover, with the help of power limit function, you can now run your AC at your desired capacity. This function helps to control the power input, which means less electricity is consumed to perform the cooling or heating function as per the selected percentage. When greater the percentage set, the air conditioner will have higher operating power, the smaller the percentage set, the air conditioner will lower the operating power.

All you need to do is, download “AC Freedom” app and go to “power limit” tab. Then drag the percentage and set from highest to lowest as per your need.

 Programmable sleep curve

If you have to wake up in the middle of the night, frequently, to change the temperature of your AC, and it’s bothering you. Well, EcoStar duke and emperor series AC has a solution for that too. With the help of the sleep programming function, you can set the temperature and wind speed for each hour while you are sleeping.

In the “AC Freedom” app, go to “sleep curve” and select your sleep timings (e.g. 10pm to 6am) the Drag the temperature and wind speed in each hour while you are sleeping and save it. It will automatically follow the same cycle and setting daily.

AI temperature control up to 0.1º & Eco Mode

Not just this, EcoStar Duke & Emperor AC also have precise AI Temperature Control of up to 0.1º with improved sensing accuracy & low voltage operation of 150-270v. However, Eco Mode makes sure that EcoStar Air Conditioner consumes the least amount of electricity and runs smoothly.

Child safety lock & Amazing Warranty

The Duke and Emperor series takes all the worries away from you! It offers a child-safety lock, notify low level of refrigerant, and an amazing 10-year compressor warranty, 4-year warranty for PCB, 2 years warranty for condenser & Evaporator while also offering a 1-year warranty for parts and service.

So Beat the heat and pamper yourself with the EcoStar Duke & Emperor AC that helps you relax and cool down in this hot and humid weather. Visit your nearest stores now or visit our website https://dwphome.pk/ to order your AC now and download DWP home app at Apple Store: https://apple.co/3t1XPQT  or Google Play Store: https://bit.ly/3t1YkdO  to stay updated on all the new range of EcoStar products.

Pakistan registers progress in routine childhood immunisation

The latest WUENIC estimates of national immunisation coverage reveals that Pakistan improved its national routine childhood immunisation rates in 2021 and reduced the number of ‘zero-dose’ children (ZDC) who miss out on vaccines by nearly half – a strong recovery after the number of ZDC in the country rose significantly in 2020.

The percentage of children in Pakistan who received three doses of the vaccine against diphtheria, tetanus and pertussis (DTP3) – a key proxy to measure for immunisation coverage, and the reach of health systems, within and across countries – rose to 83% in 2021, which is close to pre-pandemic levels, after experiencing a decline in 2020 (77%). Pakistan has also improved its first dose measles vaccine coverage by 2% between 2018 and 2021, and in 2021 launched one of the biggest measles-rubella campaigns in history.

The country’s progress in childhood vaccination and reducing zero-dose children is remarkable at a time when the COVID-19 pandemic has negatively impacted essential health services, including routine immunisation, around the world. Zero-dose children are those that miss out on even a single dose of a basic routine vaccine, meaning that reaching them – and the missed communities they live in – improves the ability of the health system to protect its population.

Pakistan achieved these impressive results by maintaining and restoring immunisation services through, public-private partnerships for service delivery, 24/7 immunisation services in hospitals, integrated immunisation service delivery and extended evening and weekend vaccination in urban slums, amongst other collaborative efforts with partners.

Its progress is an example of how countries can maintain, restore and expand routine immunisation, while remaining committed to fighting the COVID-19 pandemic. With support from Gavi and COVAX, the country has also vaccinated close to 130 million people (around 56% of the total population) with a primary series of two doses.

Following a global rollout of historic scale – with more than 4 billion COVID-19 vaccines rolled out by lower-income countries – Gavi and partners will be focused on supporting countries’ efforts to integrate COVID-19 into routine immunization programmes, leveraging opportunities to increase uptake, demand and delivery of life saving vaccines – and supporting the road to recovery and expansion of coverage.

Dr. Tokunbo Oshin, Director of High Impact Countries at Gavi, the Vaccine Alliance comments on Pakistan’s progress:

“Pakistan has demonstrated its resilience and commitment to immunisation through the impressive progress it has achieved in expanding childhood vaccinations at a time when essential health services, including routine immunisation, have been disrupted by COVID-19 pandemic.

The reduction in the number of zero-dose children is particularly significant given the reduced access to vaccination centres during the pandemic, and the multiple health priorities the country had to attend to. It underscores the persistence of the government, health workers and partners who have pushed forward and improved the reach of immunisation programmes while continuing to ensure COVID-19 remains a priority.

We as a Vaccine Alliance will continue to work with Pakistan and other countries to ensure the greatest number of people can access the life-saving protection of vaccines.”

Please feel free to quote. For further comments, questions, or interviews: media@gavi.org

 Facts and Figures:

  • DTP1 – the first dose of the DTP vaccine – is a key measure of how many children receive that first, critical dose of a vaccine. In Pakistan, the number of ZDC increased significantly in 2020 – to 1 million children. However, through concerted efforts to reach ZDC, Pakistan cut this number in half – improving DTP1 coverage from 77% in 2020 to 83% in 2021.
  • Pakistan has received about 111 million COVID-19 vaccine doses from COVAX (as of 26th July), representing approximately a third of the supply to the country.
  • Find out more about Gavi’s work in Pakistan, here.
  • For expert insights and original content and stories from around the world, visit Gavi’s online digital platform Vaccines Work.

NIC Presents Fintech Hackathon 2022

Islamabad: 4th August 2022 , The National Incubation Center (NIC) Pakistan’s first of its kind and largest Incubation center, is hosting yet another exciting FinTech Hackathon in collaboration with Allied Bank (ABL), one of the largest banks in Pakistan. If you are a coder, UI/ UX Expert or a problem-solver with a passion for FinTech, here’s your chance to get a shot at PKR 1 million in prize money.

Hackathons are a great way to mobilize the community to find solutions to existing micro and macro-economic problems prevalent in the country. The NIC has teamed up with various organizations in to focus on some key economic areas of interest. This time we are joining hands once again with Allied Bank, to revolutionize the fintech sector of Pakistan.

“Allied Bank has always been on the forefront of Innovation, and this FinTech Hackathon is another step in the same direction, bringing Pakistan’s brightest minds together to overcome the current challenges in the digital financial industry. Hence, collaborative efforts are required in providing solutions for financial inclusion and empowering the SME, Retail and Consumer segments.” Aizid Razzaq Gill, CEO Allied Bank

The purpose of this event is to find practical innovative ideas, prototypes, and solutions to challenges in the Fin-Tech space. Through this hackathon, the NIC and ABL aim to find disruptive ideas that can transform Fin-tech, not just in Pakistan, but across the globe.

“It fills my heart with pride to see stakeholders in various capacities joining hands with the National Incubation Center in its humble attempt to encourage innovation and build disruptive solutions. Indeed, collaboration is the way forward and the success of events like this prove the power of partnerships in building the ecosystem.”  Pervaz Abbasi, Director NIC

A key factor behind the growth of the fintech market is the large investment of banks and businesses in technology-based solutions. In addition, infrastructure-based technologies and APIs are reshaping the future of the financial services industry and supporting the growth of the global fintech market. Specifically, in Pakistan, digital financial potential is about $ 36 billion by 2025, boosting GDP by 7%, creating 4 million new jobs, and bringing in $ 263 billion in new deposits. This will create a need for young innovators to bring in solutions that will revolutionize space and lead to mass adoption of digital financial services.

The following thematic areas have been identified to find solutions in the Fin-Tech space for the upcoming hackathon:

  1. Innovation in Fintech Banking
  2. Financial Inclusion and Literacy
  3. SME & Startup Banking

The top 3 winners will get cash prizes, and an opportunity to connect with relevant stakeholders required to practically implement their ideas including investors, financial institutions & mentors/domain experts.

So, what are you waiting for? To learn more and to apply visit: https://nicpakistan.pk/fintechhack22/

These Are The Best Foods To Keep You Hydrated

foods hydrated
Image Source: Everyday health

The summer is far from over, don’t let the rains fool you. August is all about hot, scorching mornings and nights that soothe us with the pleasant winds. However, the day is still the same one which dehydrates us and makes us feel lethargic. That does us no good! So here’s a list of water-rich foods that you can keep consuming throughout the day to stay hydrated:

Read more: Consumption of Highly Processed Food linked to Cognitive Decline

Tomatoes

Tomatoes are a fruit (can we accept this already?) that is rich in water. The water content in tomatoes is 94% making it an excellent water-rich food that we need to have on our plates. You could add tomatoes in your daily sandwich or you could put it in whatever dish you’re cooking.

foods hydrated
Image Source: Novak Foundation

Yogurt

How many of us desis can’t have any food without yogurt? If you’re one of them, you can be good to go. That’s because yogurt’s water content is 88%, making it a super good food to have when you feel dehydrated. You can have yogurt with food or simply as a really, really healthy snack.

Soups

Soups are a powerful strategy to not eat a lot of calories. Soups are made with more than 60% of water and so, they are fulfilling but really low on calories. Studies have also shown that those who have soup before their meals end up having much less calories because they’re full. Don’t forget to order it next time around!

Cucumbers

foods hydrated
Image Source: The Healthy

We can’t appreciate this vegetable enough. Cucumbers are 95% water so if you ever need a green veggie that will boost your water intake, this is it. You can have it in a salad with food or simply munch on them with some chaat masala sprinkled on top. Trust us, there’s no better snack out there.

Cottage Cheese

There are some intense cheese lovers out there who must be wondering when will cheese come on this list right? Cottage cheese is 85% water so it’s possibly the most healthy and hydrating cheese to be having. Paneer masala is amazing to have or you could have seasoned cottage cheese (dipped in chilli oil) for a brilliant meal.

foods hydrated
Image Source: Livestrong

Read more: Nestlé Pakistan takes another step towards sustainable apple sourcing

Stay tuned to Brandsynario for the latest news and updates.

Why Ego Is The Enemy of Good Leadership

ego good leadership
Image Source: Inc Magazine

Leadership is often misconstrued to be a higher position, managing a team and being the superior of a lot of people. However, the way today’s workplace looks, we couldn’t be more wrong. Leadership is more about how we are with our own selves and less about how we manage others. So, here’s why ego can ruin your ability to be a good leader and why it has everything to do with you:

Read more: Find Zen In The Chaos of Everyday Life

How Can We Become More Egoistic?

As we rise in the ranks of power and reach senior positions, we can tend to create inflated egos. This means we consider ourselves the masters of our success and start believing what we have to say matters more. We interrupt people more, we listen to them less, we may become rude. 

ego good leadership
Image Source: Medium

All these are signs of an inflated ego and they are the number one sign of poor leadership. When you get to higher positions, it is essential for you to manage your ego.

Hubris Syndrome

The hubris syndrome is a syndrome relating to ego and the workplace. It is define as tbe “disorder of the possession of power, particularly power which has been associated with overwhelming success, held for a period of years.”

ego good leadership
Image Source: HR Online

When we rise to power, people also start paying more attention to us. They feed our ego, they laugh at our jokes. Our ego gets tickled. As a result, the hubris syndrome sets in and we start becoming a poor leader.

Why It Can Result In Our Downfall

Once people realise that we’re reeking with ego, they can catch onto that. Ego makes us predictable. Others can start manipulating us into achieving what they want either by tickling our ego or by challenging it.

ego good leadership
Image Source: The Roanoke Star News

Moreover, once we have inflated ego, other poor leadership skills start setting in. It means we only start aligning with those who affirm us, not those who challenge it. We can only work with those who praise us, not with those who are honest. Ego can help develop a tunnel vision and narrow mindset. Are these qualities of a good leader? You know as well as we do, ego is the killer of a good leader.

Read more: These Are The Top Leadership Skill to Learn in 2022 for…

Stay tuned to Brandsynario for the latest news and updates.

Colour Psychology – How It Impacts Your Emotions And Which Ones To Wear At Work

Scientists in the field of colour psychology observe how different colours have different meanings, connotations, and psychological effects; given that the psychological effects of colour alone influence 90% of snap judgments, it’s essential to know what colours mean and what responses they can elicit. You can then choose the look you want to present, both personally and professionally, to get the results you want.

Colour Psychology 

The psychology of colour is based on the mental and emotional effects colours have on sighted people in all facets of life. Some very subjective pieces to colour psychology and some more accepted and proven elements. Keep in mind that there will also be variations in interpretation, meaning, and perception between different cultures.

Colour Psychology & Work Attire 

A person’s work or office attire significantly represents their personality. While the notion of a hardworking employee might be true, those who make sure to stand among the crowd thanks to their fashion sense are also encouraged. The office isn’t a fashion parade, but it is the sort of place where your clothes will get you noticed.

People are judged on their appearance and, while this may not be fair, it is almost certainly true; and even subtle changes to your office attire can have your co-workers or superiors thinking about you differently.

Colour Psychology
Image source: mageworx.com

Read More: How To Pull Off Tiktok’s Siren Eyes Trend

Suitable Colours For Work 

It is in human nature to avoid risks. Likewise, risking your outfit and stepping outside your comfort zone might be daunting. However, fantastic work can be done if you know the proper techniques and colours to pair for work. Studies have also shown that specific colours can have an impact on performance.

Please look at some colour combinations and their meaning for the work environment.

Authoritative & Sophisticated 

Black symbolises power and sophistication. It is also known to have a slimming effect. Black also has the potential to be overbearing and scary if used too liberally. Black is a good colour for trousers, jackets or shirts but should be mixed with other colours.

Overwhelming

Yellow can be seen as cheery and warm but be aware that it is the colour most likely to cause eye strain and encourage feelings of anger or frustration. Yellow should be limited to accessories such as ties or necklaces.

Honest

White is associated with purity and serenity, but it can also be viewed as bland; this means it should be used sparingly. White is the classic colour for an office shirt because it provides a good background for the statement colour of a tie.

Confident

Red is a fiery colour and can represent passion, emotion and assertiveness. If you want to walk into a meeting and mean business while turning heads, wear the colour red. Others will perceive you as direct, self-assured and assertive, even if you may not feel that way. Step out of your comfort zone and invest in a red shift dress—it can be excellent for those days when you need a confidence boost. Best of all, you can dress it up for a date night or a night out on the town with the right accessories.

Read More: Facebook Is Shutting Down Live Shopping And Focusing On Reels

Approachable & Friendly 

Pink is associated with femininity, love and romance. Pink is a strange colour because it has a relaxing and calming effect upon initial exposure, but studies have shown that it becomes more irritating to people the longer they are exposed to it. This makes pink a good colour for items you will wear briefly but you can remove for the bulk of the day, e.g. jackets and bags.

Calmness

Blue is a calming colour that inspires serenity. That said, it is a colour that can also evoke feelings of sadness. Wear blue when you need to give important news in a meeting but break it up with other colours if you are delivering bad news

Stay tuned to Brandsynario for the latest news and updates.

Back To School ? Here Are 5 Quick Lunchbox Recipes

Whether squeezing it in before the school run in the morning or before bed on busy midweek evenings, preparing your child’s lunchbox can seem like another thing on the list.

School meals are a great choice, but if you make a packed lunch for your child, then we’ve got you covered with our range of quick, easy, healthier lunchbox ideas.

1. Mini Pizza 

If there is one thing your child loves in their lunchbox – it has to be pizza. Pizza is an all-time favourite which isn’t just easy to make, but it also stays fresh in the tiffin. This mini pizza recipe is made with the goodness of home ingredients and contains just the right amount of love.

2. French Toast With A Twist

This french toast is no ordinary french toast. A rather sweet delight for your child’s lunchbox, this recipe is both easy to make and delicious. Add a side of fruits to give them a quick boost of additional energy.

Read More: Are Skittles Unfit for Consumption?

3. Chicken Pockets 

This chicken sandwich recipe is the perfect option for picky eaters. The ingredients contain enough nutrients to energise your kids without compromising on the taste and fun.

4. Three Way Sandwich 

Sandwiches are one of the best options for school lunchbox since they are easy to make yet offer a blend of nutrients. Not to mention that there are a variety of sandwich recipes you can make for the entire week. This sandwich recipe is another excellent addition to the lunch menu since it’s easy to make and offers three delicious ways to prepare.

5. Quick Chicken Burgers 

This 10-minute chicken burger recipe is a quick fix for your kids’ lunchbox menu. The chicken mixture with layers of vegetables and cheese doesn’t only offers nutrients but also tastes delicious.

Read More: These Are The Best Foods For Better Sleep (Even Diet Ones)

Stay tuned to Brandsynario for the latest news and updates.

Defining Educational Learning from a New Lens

Pakistan is considered to be the fifth largest country in the world in terms of youth population. Around 63 percent population comprises of youth aged between 15 – 33 years, with a median age of 23.8 years. This youth bulge can be a powerful engine of economic growth and development if the country manages to modernize and expand its education system, raise educational attainment levels, and provide skills to its youth.

Since decades two parallel systems of education — Matric/Intermediate and Cambridge — have produced vastly different students, who have gone on to attain success in various fields. However, changing times require a different teaching methodology.

In a digitalized global age, the country, and the world at large, requires humans who are imaginative, empathic, team players, and resilient. The most obvious implication of a world that requires learners to constantly adapt and grow is the need to build the capacity and motivation for lifelong learning. People used to learn to do the work; now learning is the work, and the post-industrial era will require coaching, mentoring, teaching, and evaluating that can build passion for learning.

Learning from a News Lens

As an alternative, the International Baccalaureate (IB) system was introduced in the country a couple of decades ago, as a way to develop knowledgeable, caring, and curious young minds to build intercultural understanding and respect.

The IB offers a continuum of international education through four challenging, high quality educational programmes to students aged 3 to 19. IB programmes are designed to develop well-rounded individuals who can respond to challenges with optimism and an open mind. An IB education also fosters diversity, curiosity and a positive attitude towards learning.

All four programmes: The Primary Years Programme (PYP), Middle Years Programme (MYP), Diploma Programme (DP) and Career-related Programme (CP) are recognized by Inter-Board Committee of Chairmen (IBCC) in Pakistan.  All IB programmes move beyond examination results, aiming at the holistic development of students, empowering them to take ownership of their own learning and helping them develop future-ready skills to thrive in a fast-changing world.

The IB Educational Experience

The IB form of education focuses on more holistic teaching when compared to other educational boards. The designed curriculum provides a well-rounded education that puts focus on encouraging students in fields of critical thinking and challenging conventions. Each of the IB programmes empowers students to develop the global competencies needed to lead a successful and happy life in the 21st century. Learners are at the centre of all IB programmes, which encourage both personal and academic achievement. They provide an education that crosses disciplinary, cultural, national and geographical boundaries, and that champion critical thinking, creativity, and effective relationships. Through inquiry and collaboration, IB students take ownership of their learning journey and grow to become active, compassionate citizens of the world.

IB programmes at a glance

Each of the four IB programmes provides a detailed and developmentally appropriate curriculum or curriculum framework that is broad, balanced, conceptual and connected.

  • The Primary Years Programme (PYP) is offered at 24 schools in Pakistan and is for students aged 3 to 12 and develops happy, lifelong learners who demonstrate cultural empathy and respect. Its child-centred approach builds confidence, creativity and future learning skills through six broad themes. But the most important thing a student will get from the programme is an inquiring mind and the ability to find things out for themselves.
  • The Middle Years Programme (MYP) for students aged 11 to 16, prepares students to become critical and reflective thinkers by encouraging them to make valuable connections between subjects and the world around them. MYP is given equivalence to the Secondary School Certificate by Inter Board Committee of Chairmen (IBCC), Ministry of Education. The MYP is currently offered at ten schools in Pakistan. The programme has eight subjects, with an overarching curriculum framework of three different elements – approaches to learning; key and related concepts; and independent learning projects in which students are required to complete a significant piece of work over a period of time. At the end of the programme, students sit the MYP eAssessment, which is internationally-recognized and combines ePortfolios of coursework with media-rich on-screen examinations that enable creative responses, or responses that require students to manipulate data and present new understandings, using much more dynamic methods than on paper. Most recently, it was announced that Urdu was added to IB Middle Years Programme eAssessment.
  • The Diploma Programme (DP) for students aged 16 to 19, is offered at 17 schools across the country and gives students world-class preparation for university and life beyond. Recognized by the IBCC and all universities in Pakistan, it is a comprehensive and challenging programme that is divided into six subject groups which are studied over two years; these groups are language and literature, language acquisition, individuals and societies, sciences, mathematics, and the arts. These subjects are in addition to three further requirements of the DP core, Theory of Knowledge (TOK), Extended Essay (EE) and Creativity, Activity and Service (CAS) which are designed to ensure students graduate ready to enter and thrive in the world’s leading universities.
  • The Career-related Programme (CP) for students aged 16 to 19, helps bridge the gap between academic studies and the practical skills required in the job market. CP students undertake a minimum of two DP courses and a career-related study that supports the programme’s academic strength while providing real-world approaches to learning. It was approved by IBCC last year and is equivalent to HSSC (Humanities) in Pakistan.

Prospects of IB Education

Wondering about the sustainability of this programme? If so, then this might surprise you.

According to global research, the performance of PYP and MYP students in fields of mathematics, reading and writing tasks is considerably better than their non-IB peers.[1] While IB programmes support academic proficiency by incorporating quality practices from national, and international research including the IB global community, students have also seen to thrive in careers and entrepreneurial activities due to an education that centers around growth, innovation, creativity and thought-based; people-centric solutions.

The IB is offered by 5,500 schools in 160 countries around the world, and 31 of these schools offering 48 programmes are located in Pakistan. In addition, the IB is widely recognized by prestigious universities globally and employers alike, for the depth and breadth of its programmes.

Rules for equivalency

The common perception is that the Inter-Board Committee of Chairmen (IBCC) Equivalence Committee’s conversion formula puts IB students at a disadvantage. However, in a recent decision, IBCC has improved the conversion formula for the IB students from the May 2022 examination session onwards. Following this decision, IB students will be provided a level playing field in securing admission to medical and engineering colleges in Pakistan.

For parents and learners interested in IB, it is important to visit the IBCC website and go through the relevant subjects required by the body for the learner to receive an equivalency in Pre-Medical Group, Pre-Engineering Group, General Science Group and Humanities group.

 

 

realme is on the Hunt for the Ultimate realme Super Fan During the 828 Fan Fest

realme’s fans are the backbone to its success as a global technology brand. The incredible loyalty and commitment to the brand that they show is inspiring for realme. The tech democratizer always surprises its users with new innovations and exciting products. realme has continuously gone out of its way in order to express its love for its fans and appreciate their constant support by engaging them in various activities.

Whether its major events such as the yearly realme Fan Fest and new product launches or exciting offers such as discounts during recurring sales and frequent giveaways, realme is always thinking of ways to keep its fans happy. In the past, realme has frequently gifted brand merchandise, smartphones, and AIOTs to its fans as a reward for their participation in their planned activities. This year, during realme’s 828 Fan Fest celebrations realme is seeking to bestow a unique honor upon one lucky fan in the country – the realme Super Fan Award!

This prestigious honor will be awarded during the month of August’s Fan Fest festivities. Those that are interested in entering the running for the Super Fan Award will be required to demonstrate their admiration and commitment to the brand during this month. Fans are encouraged to participate in the plethora of fresh activities realme has planned throughout the month as much as they can to make their presence known. These events are spread across two major cities in Pakistan. In Lahore, the Keep it Real Fan Meet up will be taking place along with the realme X CML Mega Azaadi Ride which presents a great opportunity for fans to get active and feel involved in the realme community as they celebrate the Country’s Independence Day together.

In Karachi, the show stopping realme Music Party will be taking place featuring performances from up-and-coming musicians at a beachside location. You can also boost your chances of taking home the realme Super Fan Award if you join realme’s community page on Facebook and share your unique story as a realme fan and reflect on your life experiences that were impacted by realme’s technology. If you flaunt your love for realme, you will receive more love back in return.

The final result of the realme Super Fan Award will be announced in front of the crowd at the realme Music Party on Sunday, 28th August 2022. realme’s goal is to give its fans an enjoyable month of events and discounts to reward them for sticking by its side through the rough times and the good ones. The smartphone brand wants to help cultivate a sense of community and unity among the youth of the country as it continues to provide them with the tools they need to expand their horizons. realme cares deeply about its Pakistani fans because they always keep it real!

Nooh Dastgir Butt bags gold medal for Pakistan in Commonwealth Games 2022

Nooh Dastgir Butt, won Pakistan’s maiden gold medal in Commonwealth Games (CWG) 2022 at Birmingham. He won the gold medal men’s +109 kg weightlifting event. Butt lifted 173kg in the snatch category, while he lifted 232kg in clean and jerk setting another record. He lifted 405kg overall, which is also a record in CWG 2022.

Before this, Pakistan has won the gold medal in weightlifting events only once, at Commonwealth Games 2006, when Shujauddin Malik won the gold medal in the 85 kg category.

Nooh Dastgir Butt was congratulated by Prime Minister Shehbaz Sharif following his gold medal victory.

Pakistan has also won a bronze medal in CWG 2022, with Shah Hussain Shah defeating South African Thomas-Laszlo Breytnbach in the 90kg category of Judo. Shah had never competed in a 90 kg event before, having previously competed in the 100kg category. He is the son of Hussain Shah, a former Pakistani Olympic boxer who won the country’s first Olympic boxing medal, a bronze medal, in the 1988 Summer Olympics in Seoul, Korea.

Nooh Dastagir Butt also won the bronze medal in the 105+ kg category in Commonwealth Games 2018, while he also won a silver medal in last year’s CWG event.

He dedicated his gold medal win to his father. He said, “It was not easy for me to lift such a heavy weight. But I pulled off doing it with hard work of 12 to 13 years. I dedicate this gold to my father, who worked for 12 years and helped me reach this stage.”

 

Nestlé Pakistan donates 60,000 liters of water for flood relief efforts

LAHORE: Nestlé Pakistan has donated 60,000 litres of Nestlé Pure Life water to National Disaster Management Authority (NDMA) to facilitate their relief activities across flood-affected areas following the torrential rains during recent monsoon spells.

Sharing his thoughts, Waqar Ahmad, Head of Corporate Affairs and Sustainability, Nestlé in Pakistan and Afghanistan said, “Access to clean drinking water for those affected by flooding across Pakistan has become an issue. Nestlé has always been at the forefront in responding to the call of government of Pakistan for climatic and humanitarian disasters to help citizens in need.”

Nestlé Pakistan and NDMA have worked closely to carry out relief work for the people and the communities affected by natural calamities, and believes it has an essential role to play during times of crisis.

Garena Free Fire enters into a strategic collaboration with Directorate General Sports & Youth Affairs Punjab to strengthen and promote esports in Pakistan

Pakistan, 04 August, 2022 – Garena Free Fire, together with Sports Board Punjab and the Directorate General Sports and Youth Affairs, entered into a strategic collaboration aimed at strengthening the esports landscape in Pakistan. This initiative will seek to enable and equip the growth of a new tide of young esports professional players throughout the country.

Free Fire Pakistan recently announced its new flagship national tournament, the Soobai Series. which is set to induct new professional esports players into the Pakistan ecosystem, having placed participation restrictions on the top 9 teams from this year’s FFPL III and including placeholder positions for winners of the Soobai Series in FFPL IV. This initiative helps to extend more opportunities to players from Free Fire’s evolving community to pursue esports as a career. The Grand Final of the Soobai Series is scheduled to be held on the 31st of July, at the iconic premises in Nishtar Park Sports Complex, courtesy of the Punjab Sports Board.

The Free Fire Soobai Series will have a total prize pool valued at PKR 4 Million.

Commenting on the occasion, Sports & Youth Affairs Secretary Punjab, Asadullah Faiz said “We’re delighted to join hands in this strategic collaboration with Garena Free Fire. With the launch of this initiative we will seek to elevate the esports landscape in Pakistan, while engaging the youth and providing professional opportunities in the field of esports. Punjab Sports Board is proud to be joining the esports revolution and is committed to progressing the field as any other sport in the country

Free Fire is the world’s leading mobile battle royale game with over 1 Billion downloads and has been at the forefront of the esports revolution in Pakistan. Free Fire is also the proud sponsor of FFPL, Pakistan’s First Professional Esports League, which had previously attained the coveted endorsement status by the Ministry of Information and Broadcasting under Fawad Chaudry and has since then grown to become Pakistan’s top-level Esports League. FFPL IV is scheduled to return this August with a prize pool worth PKR 10,000,000.

Download Free Fire on the Apple iOS App or Google Play store.

Football: The Top 5 Biggest Transfers in 2022 Summer

Photo: AFP

The transfer window of 2022 is going on in full swing, and every team is trying its best to rope in the best players to fit their combinations. We have seen some of the shocking and interesting transfer moves this summer so far, with many star players going to different clubs around the world. With so many interesting transfers, let’s go through the top 5 moves of the 2022 summer transfer window.

Robert Lewandowski

Photo: AFP

Robert Lewandowski is a Polish football player who played 8 seasons with FC Bayern Munich and is considered the second-best player in FC Bayern history after Gerd Muller. He was the second top goal scorer in FC Bayern history with 344 goals. He won 19 official trophies in Germany including UEFA Champions League, Bundesliga, UEFA Super Cup, and Club World Cup. He gave very tough competition to Lionel Messi in Ballon d’Or ranking as he was just a few votes behind Messi in the 2020 ranking. After the season of 2021/22, he decided to leave the club and his top priority was to join FC Barcelona. The board members of FC Bayern didn’t want to sell him to Barcelona due to their financial crisis (thinking Barcelona could not afford Lewandowski). But Lewandowski’s managed to get him into Barcelona and finally, on 16 July, FC Barcelona announced the blockbuster signing of Lewandowski with a transfer fee of €50 million. Lewandowski was very happy on his arrival at Camp Nou. He played his first pre-season game against Real Madrid in which Barca defeated Madrid by 1:0 in Las Vegas. Lewandowski is roped in to strengthen the attack of Barcelona with Ansu Fati and Raphinha as well. He will try to recreate his magic at Barcelona, that made him a star at Bayern Munich, and help Barcelona move on from the loss of Lionel Messi last season.

Erling Haaland

Photo: AFP

Erling Haaland is a Norwegian football player who played 2 seasons with the German club Borussia Dortmund. He is widely known for his finishing abilities, acrobatic goals and speed. He was a striker in Dortmund and was a top scorer in the UCL in the 2020/21 season. After the departure of Gabrial Jesus to Arsenal, Manchester City wanted a striker to fil Jesus’ shoes, and on 10 May 2022, Manchester City signed Haaland for a €60 million release clause to BVB until June 2027 with a salary of €375,000 a week – same as the Manchester City captain Kevin De Bruyne. Haaland made his debut in a pre-season match on 24 July against FC Bayern Munich and in the 12 minutes, scored the goal and City beat Bayern by 1:0.

Aurelien Tchouameni

Photo: Realmadrid

Aurelien Tchouameni is a French player who plays in defensive midfield. He transferred from Monaco to Real Madrid on 11 June and is considered to be the most expensive signing in 2022 summer transfer window. Florentino Parez (President of Real Madrid) signed him for €80 million from Monaco. Though he had many offers from across Europe, he sided with Real Madrid. Ancelotti (Manager of Real Madrid) planned to sign him as a replacement for Casemiro in the long term, as he had defensive qualities and was a box-to-box midfield player which Madrid needed the most after Casemiro. He signed a 6-year contract with Real Madrid in January and participated in pre-season matches against Barcelona and Juventus. He proved his brilliance in the field against Juventus, and helped his team in defensive position by winning duels.

Darwin Nunez

Photo: Darwin Núñez

Darwin Nunez is Uruguayan football player who played with S.L. Benfica last season and scored 6 goals in the UEFA champions league (UCL) in the 2021/22 season. After his performance in UCL, he was considered by the top managers as a top priority in the attack. Liverpool’s manager Jurgen Klopp was also one of them, who was very impressed by Nunez’s performance against Liverpool. After the departure of Sadio Mane to FC Bayern Munich, Liverpool wanted a striker who could replicate what Sadio Mane did in the past seasons with Liverpool. Nunez transferred from Benfica to Liverpool with a transfer fee of €75 million. He initially struggled in pre-season matches, and was disapproved by Liverpool fans as a floppy signing. However, in the FA Community Shield Final, Nunez proved them wrong by scoring a last-minute header, against Manchester City. Liverpool defeated Manchester City by 3-1. Nunez aims to continue these heroics, to prove his worth at Liverpool and stay true to his potential.

Matthijs de Ligt

Photo: Twitter/
FC Bayern Munich

Matthijs de Ligt is a Dutch defender and is considered as one of the best defenders In Europe. A 22-year-old de Ligt has played 3 seasons with Juventus and won Serie A, Copa Italia, and many other trophies. After the 2021/22 season, he decided to leave the club and showed interest to join FC Bayern Munich. He has had many offers from the almost all the top clubs across Europe but Bayern Munich was always his first priority. Bayern Munich CEO, Oliver Kahn also showed his inclination towards the Dutch player and on 19 July, FC Bayern Munich officially announced the signing of Matthijs de Ligt with a record fee of €70 million guaranteed plus 10€ add-ons until 2027 June. He played his first match against D.C United which was a pre-season match and, in his debut match, he announced his arrival with a strong header at the German club. Bayern defeated United by 6-2.

NIC hosts Jazz Xlr8 powered session on ‘Reputation Management’

The National Incubation Centre (NIC) in Islamabad recently organized a session powered by Jazz Xlr8 titled ‘Reputation Management for Startups’, in which over 40 startup founders participated.  The session was conducted by Khayyam Siddiqi, Head of External Communication at Jazz. Siddiqi is also a tech-journalist turned policy and strategic communication professional with 15 years of experience. Siddiqi was also part of the core team that led the reforms in the World Bank’s Ease of Doing Business initiative – taking Pakistan’s global ranking 28 notches up from 136 to 108 in 2020.

According to Siddiqi, technological advancement, from cloud computing to the Internet of Things and Blockchain, has been encouraging innovation. New businesses are springing up every second, with some disrupting the traditional way of doing things. In such a landscape – where media has limited space, and the audience is bombarded with information via various mediums – young startups need to adopt the right PR approach, so they not only stand out amidst the clutter but can improve their reputation.

He introduced the NIC startups to the fundamentals of PR and the importance of strategic communication, including reputation management and discussed tools and techniques that can help local businesses scale and adopt the right approach to identifying and reaching out to critical stakeholders. “PR contributes to a company’s credibility. In the long run, it builds brand equity – the perceived value of a brand in the eyes of its stakeholders,” he said.

The young entrepreneurs were also introduced to the Reptrak model of reputation management, which according to Siddiqi allows companies to build four attributes: esteem, trust, admiration and feelings.  “It is important to focus on and communicate business performance, thought leadership, sustainability initiatives, innovation, workplace, governance, and products and services as these are a company’s key pillars which create a link between stakeholders and the company.”

He said for most startups, it would be intriguing to know how efforts related to strategic communication permeate into everything corporations do, providing a holistic image of the company and narrating a story that can pique the interest of the right audiences.

During the two-hour interactive session, the entrepreneurs shared their experiences on how communications have helped them scale their businesses. Also, many startups had interesting questions about reaching the right audience and transitioning their storytelling to enhance growth. They also inquired about protecting their reputation, especially in a crisis situation.

Control Your Anger Before it Controls You

control your anger
Image Source: Help Guide

We all get angry from time to time don’t we? But for some of us anger is our kryptonite. When nothing in life goes our way and daily situations get out of hand, anger surfaces and takes us to the point where we ruin everything. Be it by hurting our loved ones or taking rash decisions that turn the course of our lives, anger can do it all. But all hope is not lost, here’s how you can manage it!

Read more: Why Do So Many Of Us Experience Mid-life Crisis?

Why Should Anger Be Managed

Managing your anger is a super under-rated practice. Men are especially socialized to believe that being angry and not knowing to handle that  is perfectly fine. But here’s where the problem comes. When we don’t manage our anger, we become distant, cold and also intimidating to others. This can impact our ability to connect with others.

control your anger
Image Source: Online Counselling

Moreover, if you don’t know how to manage your anger then it also impacts your personal mental health a lot for the worse.

Identify What Triggers It

Everybody has triggers for their anger. It’s important for you to identify what are your anger triggers. Is it when somebody raises their voice? Is it when things aren’t arranged like you wanted them to be? Whatever the trigger is isn’t the concern. The concern is that you identify them and so you can avoid them and work on them.

control your anger
Image Source: Guy Stuff Counselling

Learn What Soothes You

If you know your trigger, the next thing you need to be aware about is what soothes you. This is imperative to learn about because it’s a huge step in self-awareness. Besides that, it is also important because even if your trigger has been activated, you can soothe yourself.

It can some minutes alone, deep-breathing exercises or taking a walk alone.

control your anger
Image Source: The Hans India

Learn to Manage Your Thoughts

Learning to manage your thoughts should also not be ignored. Most of the times when you’re on edge, anger is what pushes you over the edge. Moreover, once you have become angry, your thoughts can continue to snowball and keep you in the bitter mood.

Learn to know which thoughts are intrusive and which are your own. Change the channel of thought, focus on something close by.

Read more: Find Zen In The Chaos of Everyday Life

Stay tuned to Brandsynario for the latest news and updates.

These Are The Top Leadership Skill to Learn in 2022 for Workplace Success

top leadership skills
Image Source: Manatal

The workplace has become a hybrid space post COVID-19. However, it has also become tougher. As many lost their job with the advent of the pandemic, the workplace has become more competitive and cut-throat as people seek to retain their jobs. So what are some essential leadership skills you need in your arsenal to succeed? Let’s find out:

Read more: Why Do So Many Of Us Experience Mid-life Crisis?

Delegation

Delegating tasks is an important skill. This is because when people take on too many tasks themselves out of lack of trust for the other, they fail to deliver quality on any task. Quality over quantity in the workforce! Learn your team’s success and delegate tasks accordingly.

top leadership skills
Image Source: Biblical Leadership

Giving Feedback

Learning how to give feedback is also an essential skill. Most people make their feedback too harsh which prevents others from learning their feedback. Instead, learn how to offer constructive feedback to help your teammates learn from your critique.

Trustworthiness

Giving good feedback also helps you develop another skill: that of being trustworthy. Being trustworthy is a skill— you need to develop those qualities that ultimately make you trustworthy in the face of others. For instance, you listen to their concern and you don’t make a mountain out of a molehill. You don’t spread that around. You help your teammates when they feel down.

top leadership skills
Image Source: NAC

Responsibility

This is a vital leadership skill to have in the workspace in 2022 which many discount. Being responsible doesn’t only mean giving your work on time. It means you accept your mistakes when you make one. It means you help others evaluate best solutions. Responsibility can also look like transparency!

Being Flexible

Another skill that’s very much in demand due to the huge layoffs and changes in the structures of the companies is being flexible. People want to employ those who can pick up a little bit of weight outside their department too. It also looks like you knowing that your job will not look the same everyday. Some day it will look like being in the office and other days it might look like being on the road. You ned to make yourself comfortable with all versions!

top leadership skills
Image Source: Wilmington College

Read more: Google Hires Data Engineer Shafiqa Iqbal

 

Stay tuned to Brandsynario for the latest news and updates.

Facebook Is Shutting Down Live Shopping And Focusing On Reels

In today’s news, Facebook is back at redefining the platform as it plans to discontinue its live video shopping feature. The feature came out exactly two years ago and will go off the grid on October 1.

Facebook Shopping Live

The parent company of Facebook meta has decided to focus on reels. The previous feature let influencers and retailers host live shopping events on Facebook. In an attempt to change the carousel, users will no longer be able to list and tag their products. As well as to create product playlists or tag products on Facebook.

“As consumers’ viewing behaviours are shifting to short-form video, we are shifting our focus to Reels on Facebook and Instagram, Meta’s short-form video product,” the company wrote in a Tuesday blog post.

According to Meta, the monetisation tool is being changed to focus more on short-form content.

“If you want to reach and engage people through video, try experimenting with Reels and Reels ads on Facebook and Instagram. You can also tag products in Reels on Instagram to enable deeper discovery and consideration. If you have a shop with checkout and want to host Live Shopping events on Instagram, you can set up Live Shopping on Instagram.”

Read More: Why LinkedIn Is A Powerful Tool To Build Your Brand

Are Reels The New Way To Create Money?

It is no doubt that the social media giant TikTok has taken the world by storm. Ever since the reels became a cultural phenomenon, Instagram and Facebook have tried to keep up with it. While reels are taking over the video section on Instagram, Facebook, on the other hand, is following in their footsteps.

Facebook
Image source: geekbullete.com

Recently, Meta announced that Facebook would launch reels in over 150 countries. The move will help creators grow their businesses in online communities. According to Meta, reels have been the fastest growing content format. The format will help creators to earn money for their reels. The Reels Play bonus program, which is a part of Meta’s $1 billion creator investment, pays eligible creators up to $35,000 a month based on the views of their qualifying reels.

Facebook reels will be available for iOS and Android as it serves as a tool to create more visibility and reach for the users.

Read More: YouTube Creators Can Now Turn Longer Videos Into ‘Shorts’

Stay tuned to Brandsynario for the latest news and updates.

Half Of Gen Z Uses TikTok And Instagram For Search Instead Of Google

While TikTok has given its social media competitors tough competition, it seems like it’s not just the social media companies. Still, search engines, too, may have a reason to be worried about TikTok. Even the biggest one in the game – Google.

Google’s internal data has revealed that nearly 40 per cent of Gen Z users prefer to use TikTok. Meanwhile, many users also use Instagram for internet search instead of Google Search and Maps.

TikTok has been one of the fastest-growing social media apps, and it has become extremely popular globally. Other social media apps like Instagram and Snapchat have also evolved to include similar video support on their platforms, such as Reels and Spotlight, to keep up with TikTok’s popularity. In countries where TikTok has been banned, apps with almost identical UI and UX, or similar elements, have popped up to make the best of the gaping hole left behind, with Meta and Snap leading from the front.

Read More: TikTok launches Creator Portal in Pakistan to help users maximise in-app

Gen Z Opts For TikTok For Searches 

According to reports, a Google executive has confirmed that the TikTok format has changed how youngsters take in internet searches, and Google is working to keep up.

Gen Z
Image source: Indiatimes.com

Google’s Senior Vice President Prabhakar Raghavan says that Google’s internal studies suggest that “almost 40% of young people when looking for a place for lunch, they don’t go to Google Maps or Search, they go to TikTok or Instagram.”

But Google is not giving up yet. According to the company, it is planning to make its search engine appeal more to a younger audience by adding a few features. For starters, users would be able to focus their camera over an area to get insights about numerous objects in that scene.

TikTok is growing at a pace that will soon outperform American social media giants like Facebook, Instagram, and YouTube. A previous analysis claimed that Facebook would lose 1.5 million teen users by 2025. All because of Instagram, Snapchat, and TikTok – apps that remain more popular among younger generations.

Read More: Twitter Tests Multimedia Tweets

Stay tuned to Brandsynario for the latest news and updates.

Nestlé Pakistan takes another step towards sustainable apple sourcing

For decades, an apple orchard nestled in the scenic mountains of Nagar has been Esa Khan and his family’s source of income. Esa grew up on the same orchid witnessing his father and grandfather grow apples with fresh water from the glaciers and find commercial buyers to supply them. Every now and then, he would see them return home to share that a part of the apple produce got wasted because of delays in finding buyers.

This problem is not unique to Esa and his family. It’s unfortunate that despite Gilgit Baltistan producing ample fruit, large quantities end up getting wasted. Nestlé Pakistan identified this challenge and has been enabling growers like Esa preserve and protect produce by purchasing apples directly from them and making them an integral part of its value chain.

Gilgit Baltistan’s economy relies on agriculture and horticulture. Over 90 percent of the population is engaged in practicing their centuries old tradition of growing fruits and irrigating them with natural glacier water. Grown in the majestic Hunza, Nagar, and Ghizer valleys, these apples are close to naturally organic. While it is important to maintain this standard, it is equally important for growers to diversify their produce and derive multiple sources of income.

Nestlé Pakistan, in collaboration with the Gilgit Baltistan Agriculture Department and the regional farming cooperatives, is working to explore new varieties, improve quality and increase the quantity of their produce. Nestlé’s Creating Shared Value (CSV) is an initiative where they extend support and directly engage with communities across their value chain. Not only does this add value to the business, but it also helps local communities thrive as a result of socioeconomic development.

A relatively newer challenge for growers like Esa, that their earlier generations did not witness, is climate change. Unpredictable weather conditions adversely impact the produce. As a result, growers are unable to yield the quantity they did in the past, which affects their livelihood. Nestlé, in collaboration with the Agriculture Department of Gilgit Baltistan and local support organizations, is working closely with small-sized local apple growers in the region to diversify their products and improve their livelihoods by increasing horticulture production through good agriculture practices including tree pruning, pest management and post-harvest management.

“Fruit losses are enormously high in this natural organic region. We are helping our growers to minimize fruit waste and increase value.”

Mehboob Elahi – Supplier Development & Sustainable Agriculture Manager Nestlé Pakistan.

 

As a result of these efforts, in 2021, Nestlé sourced high-quality apples from Hunza, Nagar, and Ghizer valleys, where fruit trees are nourished with glacier water, enabling farmers of varying scales to reduce fruit waste and increase value. These apples sourced from Gilgit Baltistan are then used in manufacturing cereals for children.

“Earlier, delays in sales would waste 40% of our apples but now due to Nestlé’s timely bulk purchases, our sales have approximately reached 100%”

Esa Khan – Apple Grower, Nagar

 

 

 

 

 

 

 

 

These efforts are line with UN’s Sustainable Development Goals: 8 – Decent Work and Economic Growth. 12 – Responsible Consumption and Production.  13 – Climate Action. 17 – Partnerships for the Goals.