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Samsung overtakes Apple and Nokia to lead in mobile web traffic
By Anum Saeed
JULY 11, 2013 - One of the top cellular companies Samsung overtook Apple and Nokia to lead in the global mobile web...
Its Show Time!
Bernd Schmitt, author of Experiential Marketing, once noted, "Today's customers take functional features and benefits, product quality, and a positive brand image as a...
“Do you live to eat or eat to live?”
"Getting bored!" one friend relents and another promptly replies, "Let's eat-out!" Everyone nods and leaves to fill both their stomachs and bank accounts of...
All That Glitters
Muhammad Asim Jofa, CEO, Jofa Group discusses his passion for creativity and the conglomerate of style that he has established.
About his expertise and vision:
My...
Corporate Blogging: Companies’ Virtual Dating Point with Consumers
In this dog-eat-dog era of competition, business organizations are ravenous to carve out, create and maintain a leading edge over the competitors.
One tool that...
How Johnson & Johnson Is Using Social Media to Save Lives
By Rasheeda Sohail
Johnson & Johnson (J&J) collaborated with RED to make possible the notion of an AIDS-Free Generation by the year 2015. RED is...
Shan-E-Ramadan
By Ufaq Ashfaque
JULY 10, 2013 – Pakistan’s leading television channel ARY Digital launched a new ad to celebrate the arrival of Ramadan.
The TVC...
Mountain Dew draws attention with teaser campaign
By Ufaq Ashfaque
JULY 10, 2013 – World renowned soda beverage and a product of PepsiCo, Mountain Dew launched a teaser campaign.
Users have multiple opinions...
Despicable Me 2’ targets adults
By Ufaq Ashfaque
JULY 10, 2013 –Walt Disney hits cinemas with their latest production entitled ‘Despicable Me 2’. After the successful production and an animation...
Nike Sunglasses for Runners: Protecting Vision and Maximizing the View –
By Anum Saeed
JULY 10, 2013 - Nike and Transitions Optical, the leading provider of adaptive optical and performance sun lenses teamed up to create...
The Fro-yo Fad In Pakistan
The first frozen yoghurt ever to be introduced was in the 1970’s first in the USA. By 1990’s the NewYork Times reported that 177...
LAYS Chaat Street
LAYS definitely knows how to stay on the top. LAYS potato chips are available in different flavors. The regular range of flavors includes Salted,...
Lawn industry: A necessity pushed too far
Branded lawn craze started around two years back when various designers identified the need for trendy and extravagant dresses. Unfortunately, what designers introduced as...
L’Oreal’s ‘Stay Rooted Campaign’ goes desi with ‘Jad Se Judein’
By Ufaq Ashfaque
JULY 9, 2013 L’Oreal launches a heart-felt ad campaign called ‘Jad se Judein’, which is a song by Mohit Chauhan, a well-known...
Magnum and Lipton at the 12th Lux Style Awards
By Ufaq Ashfaque
JULY 9, 2013 – Unilever promoted its premium products Magnum and Lipton by extending the products into the prestigious Lux Style Awards. ...
Coca-Cola Slims Down and Spotify’s up!
By Anum Saeed
JULY 9, 2013 - Coca-Cola came up with a slim line 250ml can in the UK and co-branded with Spotify, attracting consumers...
Nando’s brings Ramadan deal
By Ufaq Ashfaque
KARACHI, JULY 9 – Pakistan’s popular chicken expert Nando’s is now looking ahead to capture the market during the festive month of...
Spurring negativity: SCB Celebrating 150 years in Pakistan
By Ufaq Ashfaque
Standard Chartered Bank is a popular name in the banking industry. They have been targeting both consumer and corporate banking and offering...
Stoneage Jeans: Unzipped
Babar Rashid Khan, Associate Vice President - Strategy and Creative, StoneAge Jeans Co., tells us how the company has retained its positioning as the...
Dark Marketing: To do or not to do
Dark Marketing, as sinister as sounds, is not that bad. It is a term used to refer to way of marketing, brand building and...
Faster Toll Payments, Smoother Journeys: Zindigi Partners With One Network For...
Commuters with M-Tags can now enjoy hassle-free journeys through toll plazas without stopping, reducing congestion and wait times, by simply topping up their...
OPPO A60: Ultimate Durability And Strength – Your Most Reliable Partner
Pakistan, May 17, 2024 - OPPO, the global leader in smart devices, announces the nationwide availability of the OPPO A60 for PKR 54,999/-. Designed...
ACCA Membership Hits Quarter Of A Million
Global accountancy body with members in 180 countries celebrates major landmark of exceeding 250,000 members in its 120th anniversary year
Lahore – May 17, 2024:...
TikTok Launches New AI Content Labeling and Media Literacy Initiatives
Pakistan, May 17, 2024 – TikTok is proud to announce significant advancements in AI transparency and media literacy, reinforcing its commitment to safe and...
New Study Uncovers Unlikely Secret To A Happy Marriage
What makes love, and marriage, last? This question has been the focus of clinical psychologists John and Julie Gottman for decades. They have dedicated...