Cathay Pacific’s Offers New Facilities for First Class Passengers
26-July-2013: Cathay Pacific has recently unveiled the new soft products for its first class passengers, a facility that will go nicely with their first...
Adidas Launches Smarter Soccer Gear
By Ufaq Ashfaque
JULY 24th, 2013 – Adidas launches a step ahead in the sports and apparel industry with the launch of technology-glazed clothing for...
LUX STYLE AWARDS: ACKNOWLEDGING STYLE
Fareshteh Aslam, External Communications Manager, talks about Lux Style Awards, the unique brand activation idea present only in Pakistan.
Synergyzer: This is your 11th consecutive...
Nike Air Pegasus-The Legend that still flies
Nike cracked open the vaults this month for more vintage offerings as the Nike Air Pegasus 89 comes back in the OG form.
The Air...
Georgia Southern Athletics pack with Adidas
By Ufaq Ashfaque
STATESBOARD, July 22 – Adidas targets sports institutions and athletes by signing an apparel agreement with the George Southern Athletics (GSA), after...
Green Coke launched exclusively in Argentina
By Ufaq Ashfaque
JULY 21st, 2013 – Coca Cola launched its green soda beverage in Argentina as part of their corporate social responsibility program.
Coca Cola...
Junaid Jamshed opens its new store in Bahawalpur
By Ufaq Ashfaque
JULY 19, 2013 – Pakistani apparel brand Junaid Jamshed opened its doors to Bahawalpur today at 3pm. The brand is expanding its...
Gucci To Help Tsunami Victims In Collaboration With Sendai Artisan
July 17 - Gucci collaborated with Japanese silk manufacturer Yoshio Koda, to produce an exclusive series of bags whose profits will go for the...
PepsiMax turns magical
By Ufaq Ashfaque
JULY 16, 2013 – PepsiMax takes packaging a step further by creating a hybrid of traditional and digital mode of communication. Consumers...
McDonalds in Vietnam: I’m Lovin it!
By Ufaq Ashfaque
HANOI, July 16 – Global fast food restaurant chain McDonalds plans to enter Vietnam early next year. The franchise is said to...
The 2014 Honda Odyssey acclaimed to be the most advanced vehicle for road
By Ufaq Ashfaque
DAYTON, July 16 - Honda’s upcoming vehicle, the 2014 Odyssey is being examined and evaluated as the most preferred choice for road...
Cadbury introduces Dairy Milk pebbles
By Anum Saeed
July 16 - Cadbury Dairy Milk plans to launch a new product named ‘Pebbles’ in UK in the month of August, the...
Nike confuses with launch of geography-centric shirts in Carolina
By Ufaq Ashfaque
JULY 15, 2013 – Planners at Nike led the brand into hot boiling water when its campaign for supporting the Carolina Panthers...
Jafferjees: Skins of fortune
Mr. Imtiaz Quettawala, CE – Jafferjees, shares insights about Pakistan’s premium leather accessories brand
Synergyzer: When was Jafferjees established and how has the brand evolved...
Mountain Dew launches ‘Dew’s next big thing
By Ufaq Ashfaque
JULY 13, 2013 – Mountain Dew finally reveals ‘Dew’s Next Big Thing’ on Saturday. The campaign was launched in honor of Dew’s...
Tarang Housefull – revival of a lost era
We woke up one day and saw Moammar Rana dancing to an upbeat number, next day it was Meera Jee and Saima Jee. Even...
“Do you live to eat or eat to live?”
"Getting bored!" one friend relents and another promptly replies, "Let's eat-out!" Everyone nods and leaves to fill both their stomachs and bank accounts of...
All That Glitters
Muhammad Asim Jofa, CEO, Jofa Group discusses his passion for creativity and the conglomerate of style that he has established.
About his expertise and vision:
My...
Nike Sunglasses for Runners: Protecting Vision and Maximizing the View –
By Anum Saeed
JULY 10, 2013 - Nike and Transitions Optical, the leading provider of adaptive optical and performance sun lenses teamed up to create...
The Fro-yo Fad In Pakistan
The first frozen yoghurt ever to be introduced was in the 1970’s first in the USA. By 1990’s the NewYork Times reported that 177...