JULY 19, 2013 – Pakistani apparel brand Junaid Jamshed opened its doors to Bahawalpur today at 3pm. The brand is expanding its business across Pakistan, capturing new market segments and targeting new customers. These customers used to travel miles to buy a J. lawn suit but now it will be available in their neighborhood. Junaid Jamshed started its adventure in Karachi and has reached cities like Sargodha, Abbottabad, Mirpur, Hyderabad and so on. Opening near Sui Gas Office, the new store is offering a 10% discount for walk-in customers, lasting from the launch date to July 21. Junaid Jamshed launched this new store during the month of Ramadan season to capitalize on the Eid season and create word of mouth marketing for the brand. With a variety of new clothes and items offered, it would be able to tap into the unique market segments, competing against local names in Bahawalpur and establishing the branded apparel category.