Sapphire’s Eid Luxe Collection Available Nationwide

Pakistan’s leading high-street and retail brand, Sapphire has launched their coveted Eid Luxe 2016 collection, available in stores nationwide. The collection is an embodiment...

Sneak Peek at Generation Misri Fashion Collection for Bakra Eid 2016

The very popular fashion brand Generation just launched their new range of festive outfits, creating a buzz. Everyone in the fashion community is talking...

Twin it for Eid with Lahori Ink’s Ammi & Nikki Bakra Eid Collection

This Eid, match your outfits with your daughters! The fashion brand Lahori Ink has come up with a fun and creative way to twin it...

Sana Safinaz Ready to Wear Eid ul Azha 2016 Collection

If you're a fashionista you just cannot compromise on style, you're in for a treat. Sana Safinaz just launched their ready to wear Eid...

Momina Teli Exhibits Luxurious Eid Collection 2016

Momina Teli is all set to host an exhibition for her Eid Collection on 3rd September, 2016 in Karachi. Momina Teli's AW’16 collection is...

VMAs 2016: The Best and Worst Dressed Celebrities on the Red Carpet

The Video Music Awards (VMAs 2016) took place on August 28th at Madison Square Garden, New York. A lot of the top grossing singers...

Agha Noor New Collection for Eid ul Azha 2016

Is your outfit for Eid ul Azha 2016 ready? If you're looking for something really festive and over the top, Agha Noor has just...

Luxury Label Élan Launches First Silk Collection – ‘Modern Rajkumari’

Pakistan’s premier luxury design house Élan is set to launch their first silk collection titled ‘Modern Rajkumari' on the  29th of August which will...

Gul Ahmed Mid Summer Cambric Collection 2016 – Now Available

Bored of the same old kurta prints and designs? Here is some good news. Gul Ahmed just launched its Midsummer Cambric Collection. So get...

Fashion Brand Sapphire Launches Concept Store in Lahore

Pakistan’s leading high-street and retail brand Sapphire, in line with the brand's innovative spirit, proudly launched their ‘Concept Store’ at The Emporium Mall in...

Eid ul Azha 2016 Fashion Collection by J.

The dates for Eid ul Azha 2016 have been announced. And the rat race to find the best designer wear for Eid has begun....
Janaan lead

Instagram Top Picks of the Week: Fashion Diaries

Instagram is heating up with the top fashion brands now each sharing BTS shots of their photoshoots. In order to better inform potential customers...

Top 10 Celebrities with Their Own Fashion Line

Being in constant limelight, the celebrities invest a lot of time and money looking perfect. Everything about them, from their hair and makeup, to...
L'Oreal Professional

#JustGloss: Casting Crème Gloss by L’Oréal Paris

The world’s leading beauty brand L'Oreal Paris , proudly introduces the latest hair trend of Glossing with Casting Crème. The recently released #JustGloss film...

Fashion Collections for Pakistan’s Independence Day 2016

With Pakistan's Independence Day just around the corner, the festivities have already begun. Trying to take the sting out the date falling on a...

Instagram Top Picks of the Week: Trendy Fashion Accessories

Instagram has very rapidly taken over our lives. If you want to know the latest happenings in any field, be it in fashion, food...

Olympics 2016: Fashion Labels Behind Olympic Kits

The world is getting ready for Olympics 2016. All eyes are on the Olympians prepping for this moment for years. So it is little...

#TheHistoryCollection: Citizen’s Archive Pakistan Collaborates with Pakistani Designers

The Citizens Archive of Pakistan (CAP) collaborated with six leading Pakistani fashion retail brands #DeepakPerwani, #HSY, Khaula Jamil of #KforKarachi, #MAHGUL, #MahinHussain, and Amneh...

Style Trend Alert – Celebrities Wear Sarees on the Red Carpet

Remember the time when aunties and grandmothers would gawk at young single girls wearing sarees. They are only for the married women they were...

DIVA’NI Set to Open Flagship Store in Lahore

DIVA’NI an Indian Fashion brand built at the edge of cinema and reality, will be opening doors to their first international couture flagship store...