Style Trend Alert: Ear Cuffs a Must Have Fashion Accessory

An old-new Era of fashion has taken place. Shalwars, tulip pants, Chokers are back in. Another very interesting new addition has entered the market...

Style Trend Alert – Peplum Tops are all Rage this Season

History repeats itself and so does fashion. What you saw in the 70’s, you probably did again in the 2000’s, although in a whole...

The Wheels of Change – Levis Organizes Eco Friendly Bike-riding activity for Women

Levi’s® and Critical Mass join hands for an initiative that not only promotes cycling as a healthy and eco-friendly activity but also is at...

The Hottest Fashion Trends for Women from Haute Couture Week

With the bi-annual fashion frenzy that is Haute Couture Week over for another six months, we can reflect on the trends that the Fall...

6 Fashion Trends Pakistani Celebrities Flaunted on Eid 2016

Are you a fashionista always looking for new trends to add to your wardrobe? Well, you’re in luck. This Eid 2016, we saw our...

Celebrity Style – The Best Eid Outfits 2016

Eid 2016 was quite busy. Fashion wise, we saw some looks that awed us, and some that made us go 'honey no'. With so...

The Best Designer Wear Eid Collections 2016 for Women

As the impending Eid celebrations loom on the horizon, fashion lovers everywhere will be delighted to know that all their favourite brands have come...

The Best Men’s Kurtas this Eid 2016

The festive occasion of Eid is reason enough for men to go shopping. No matter how much they despise the arduous activity, they know...

Best Designer Outfits to Buy from Eid Collections 2016

With less than a week left for Eid, the preparations for the festive occasion are in full swing. People are thronging the malls trying...

Khaamta Handcrafted Launches New Pret Line

Khaamta handcrafted held the much-awaited launch of its new pret line and the grand opening of its flagship store in Karachi at Zamzama Mall,...

Wardha Saleem Festive Eid Collection 2016

Wardha Saleem launches her Festive Eid Collection S/S’2016 with a range of her signature digital printed, block printed and luxury embroidered ensembles. The collection...

Style Trend Alert: Chokers – A Must have Accessory

Statement jewelry has always been an obsession among fashionistas and teens. From bold earrings to oversize rings, chunky necklaces to funky headgear, we have...

GENERATION Eid Collection 2016

GENERATION, Pakistan’s pioneering ready-to-wear women’s clothing brand, launches its S/S Eid range in stores all across Pakistan. This Eid Generation boasts a diverse set of...

Style Trend Alert 2016: Tulip Pants

For quite some time now, the shalwars had taken a back seat. The straight pants, palazzos, flappers, cigarette pants etc were more in demand,...

Summer Hairstyles for Men 2016

London Collections Men has finally wrapped up, but the UK capital had much to teach us over the weekend about hair trends for the...
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Pakistani Cricketers Anwar Ali & Fahad Alam Turn Models for Humayun Alamgir Eid Collection...

It sure is great to see our cricketers other than palying cricket matches. Pakistani crickters Anwar Ali and Fahad Alam have modelled for the...

ZILL Eid Collection 2016 from ORO by MAHGUL

Following the ORO S/S ready to wear collection introduced earlier in April, MAHGUL’s luxury prêt-à-porter line ORO is set to introduce their Eid collection,...

6 Things to Consider when Shopping for Sunglasses

The sun's ultraviolet (UV) rays can cause serious damage to eyes all year round, whether in the city or on the beach. Here are...

Lakhany Silk Mills LSM Eid Collection 2016 by Zainab Chottani

Lakhany Silk Mills has teamed up with the acclaimed fashion designer Zainab Chottani to launch their Eid Formals, on the 15th of June 2016,...

Sania Maskatiya Eid Collection 2016

With the recent nominations for The LUX STYLE AWARDS 2016 for Achievement in Fashion Design - Lawn & Luxury Pret, the coveted house of...