10 Fashion Brands for the Working Woman

The plight of the modern woman starts and ends with her wardrobe. This situation gets dire when one happens to be a working woman. Imagine this...

Style Trend Alert: 4 Best Fashion Brands for Printed Scarves

Gone are the days when women preferred moving around in long dupattas. Smaller scarves have mostly replaced them. These scarves are made from softer...

Style Trend Alert: Multiband Rings take Celebrities by Storm

Finger rings are one of the most popular fashion accessory for women. Ranging in all shapes and sizes, rings have the power to complete...

Fall Fashion Trends 2016: What’s In Store & What We Can’t Wait For

The summer in Pakistan, Karachi at least is far from over. But the fashion trends for fall have already surfaced. Fashion Weeks across the...

#PassThePink #PinkTober: Generation Raises Awareness for Breast Cancer

While they say charity begins at home, how often do we take it upon ourselves to raise awareness amongst the women that spend the...

PFDC L’Oreal Paris Bridal Week PLBW 2016: 5 Best Celebrity Showstoppers that Stunned at...

This year’s PLBW L’Oreal Paris Bridal Week was an assortment of modern and traditional styles. The event displayed a wonderful line-up of designers and...

Pakistani Celebrities’ Trendy Airport Style

Who does not love to witness our beloved Pakistani celebrities in lavish red carpet gowns and exquisite runway ensemble. But if you want to...

Fashion Pakistan Week (FPW 2016): Dates, Schedule & Details

Fashion Pakistan Council has announced the dates for Fashion Pakistan Week Winter Festive FPW2016. The three-day premiere fashion event is scheduled to take place...

Sixth PFDC L’Oréal Paris Bridal Week 2016: Designer Line Up

The Pakistan Fashion Design Council  and L’Oréal Paris reveal the names of participating fashion designers along with information on show structure for PFDC L’Oréal Paris Bridal Week 2016...

Emmys 2016: The Best & Worst Dressed Celebrities on the Red Carpet

The most important day for television, Emmys 2016, saw some of our favorite shows lauded for being so awesome. Some were given a nod...

The Latest Hair & Makeup Trends from New York Fashion Week 2016

Everyone from across the world is watching New York Fashion Week 2016 currently taking place. The most happening fashion event of the year is...

New York Fashion Week 2016: The Highlights and New Trends

New York Fashion Week 2016 lived up to its hype. Kanye West kicked off the show with his Yeezy line. The list included designers...

Pakistani Celebrities on Eid ul Azha 2016: Who Wore What

Eid ul Azha 2016 sure had its share of blood, guts and gore. But that didn't stop our Favorite Pakistani Celebrities from dressing up...

Eid ul Azha Deals & Discounts 2016

If you haven't started your Eid shopping yet, now's the time to start. All your favorite fashion brands are offering great some fantastic Eid...

Dolce & Gabbana Hijab line launched for Muslim Buyers

While France is making headlines for banning Islamic headscarves, abayas and burkinis, Dolce & Gabbana Hijab line has been launched. The Italian fashion giant...

Khaadi Festive Collection for Eid ul Azha 2016

With their minimalist collection already getting raves reviews, Khaadi Festive Collection is preparing to be launched next week. The brand put up a number...

Sapphire’s Eid Luxe Collection Available Nationwide

Pakistan’s leading high-street and retail brand, Sapphire has launched their coveted Eid Luxe 2016 collection, available in stores nationwide. The collection is an embodiment...

Sneak Peek at Generation Misri Fashion Collection for Bakra Eid 2016

The very popular fashion brand Generation just launched their new range of festive outfits, creating a buzz. Everyone in the fashion community is talking...

Twin it for Eid with Lahori Ink’s Ammi & Nikki Bakra Eid Collection

This Eid, match your outfits with your daughters! The fashion brand Lahori Ink has come up with a fun and creative way to twin it...

Sana Safinaz Ready to Wear Eid ul Azha 2016 Collection

If you're a fashionista you just cannot compromise on style, you're in for a treat. Sana Safinaz just launched their ready to wear Eid...