Pakistan’s leading high-street and retail brand Sapphire, in line with the brand’s innovative spirit, proudly launched their ‘Concept Store’ at The Emporium Mall in Lahore on 18th August 2016. With the launch of this store, Sapphire aims to provide an unmatched shopping experience to the consumers. Indeed, this ‘Concept Store’ is the biggest operational store at The Emporium Mall as designed by ‘Strata by Yousaf Shahbaz’ with unprecedented experiential features such as an in house café serving savories, tea, coffee and confectionery from ‘Delish for Sapphire’.
Sapphire has established the ‘Concept Store’ in line with retail practices in place at luxury brands outlets across the globe. The concept store also offers kids play area for a seamless retail experience for women and families alike.
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The launch event was well attended by fashion industry stalwarts, celebrities and media personalities alike and featured a live music performance by Uzair Jaswal of Coke Studio fame. PR for the event was done by Lotus with photography by Pinhole Studio.
With this launch, Sapphire also revealed their coveted Cambric Collection 2016, available nationwide same day. Always spearheading high-street campaigns, the Sapphire team shot the Cambric Collection 2016 in the enthralling historical city of Jaipur, the gateway to India’s most flamboyant state, Rajasthan, capturing the true essence and timelessness of the ‘Pink City’.
The picturesque and royal architecture of Amer Fort, ancient ruins, elephants and strong sub continental culture provided an inimitable backdrop to Sapphire’s Cambric Collection 2016. The collection comes in 16 designs each available in two color-ways including two piece, three piece and four piece suits with a price range starting from PKR 1,700 till PKR 5,900.
The store will also carry Sapphire’s signature women’s ready-to-wear silk tunics, prét wear, unstitched collections, scarves, bottoms, women’s ethnic and contemporary accessories and men’s wear collection. Strengthening the men’s line further, Sapphire also introduced a men’s shoe line which includes formal and casual shoes such as lace ups, sneakers and loafers with a price range of PKR 5,000 to PKR 8,000.
The Sapphire Team for the Rajasthan journey included the visionary creative director Khadijah Shah who also styled the shoot along with Mahnum Kabir, Head of Marketing Natasha Saleem and super model Rabia Butt. The photography and styling was done by the dynamic Nadir Firoz Khan, who captured the majestic landscape to perfection. For the ultimate impeccability, hair and makeup artist Indian Amanender Sidhu contributed in the Sapphire Cambric campaign in Jaipur.
